The Specificity of Advertising Text as an Object of Linguistic Analysis

Orlova Olga Vyacheslavovna

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The article points the specificity of object, aim and tasks of linguistic analysis of advertising texts and relates it to the author’s developed conception of emphatic addressee centrism.

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Issue: 2, 2007

Series of issue: Humanities

Rubric: Communicative Style of the Text

Pages: 108 — 110

Downloads: 1105