Communicative Potential of Advertising Name

Babenko Innesa Igorevna

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The article considers the communicative possibilities of advertising name, examines the way of verbal mimicry and reveals its regulative potential.

( 333.24 kB ) ( 321.07 kB )

Issue: 2, 2007

Series of issue: Humanities

Rubric: Communicative Style of the Text

Pages: 111 — 115

Downloads: 1072