THE EXPERIENCE OF REALIZATION OF THE MARKETING STRATEGY OF THE NON-PROFIT GENERAL EDUCATION ORGANIZATION’S DEVELOPMENT IN TERRITORIAL EDUCATIONAL SYSTEM
The article shows the experience of realization of the marketing strategy of the non-profit general education organization’s development in territorial educational system. Here we carry out the assessment of efficiency of realization according to the integrative criterion of development of school as a non-profit general education organization so called marketing competence. The material for the study served: regional educational system of the Novgorod region, including 18 chairmen of the committees of education of municipalities, 78 school principals; Students of Yaroslav-the-Wise Novgorod State University. Generalization of diagnostic materials of experts by the results of experimental research indicates an increase in the level of formation of marketing competence of the school in the process of development as a nonprofit educational organization and the existence of ties between the effectiveness of its development and educational opportunities for strategic marketing.
Keywords: general education organization, modern school, strategic management, mission of school, marketing strategy, integrative criterion, marketing competence of the non-profit general education organization
References:
1. Ob obrazovanii v Rossiyskoy Federatsii. Federal’nyy zakon Rossiyskoy Federatsii ot 29.12.2012 № 273-FZ. Red. ot 23.07.2013 [Education in the Russian Federation. The Federal Law of the Russian Federation of 29.12.2012 no. 273-FZ; Ed. 23.07.2013]. URL: http://base.garant.ru/70291362/ (in Russian).
2. Sartakova E. E. K voprosu o formirovanii upravlenchesko-pedagogicheskikh komand kak mekhanizma razvitiya sovremennoy sel’skoy shkoly [On the question of formation of the administrative and teaching teams as a mechanism for the development of modern rural school]. Sovremennye problemy nauki i obrazovaniya – Modern problems of science and education, 2015, no. 3. URL: http://www.science-education.ru/123–19600 (accessed 6 August 2015) (in Russian).
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Issue: 12, 2015
Series of issue: Issue 12
Rubric: PEDAGOGY OF GENERAL EDUCATION
Pages: 72 — 76
Downloads: 1082