MODERN OUTDOOR ADVERTISING IN RUSSIAN IN THE NORTH-EAST OF CHINA: FAILURES TO KEEP GRAPHIC AND SPELLING STANDARDS
The article is devoted to one of the modern aspects of Russian-Chinese language interaction in Chinese area adjacent to Russia. This interaction became possible in the late 20th – early 21st centuries as a consequence of active Russian-Chinese trade-and-service contacts. The article reveals spheres of outdoor advertisement made in Russian by Chinese native speakers. Advertising text materials have been collected by authors of the article in Heihe (China) and in relevant websites. Authors made linguistic analysis of Chinese boards and advertisements in Russian and found out that they were full of different errors. The purpose of the article is analysis of inadequacy of Russian words and their graphic forms and failure to comply with orthographical norms of the Russian Language in outdoor advertisement performed in Russian, as well as an attempt to make their linguistic interpretation. Authors considered the classification of typical mistakes, which have been made in Chinese advertisement in Russian Language.
Keywords: Russian Language abroad, Chinese boards in Russian, standards of the Russian Language, graphic standard, orthographic norm, failure to comply with standards
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Issue: 7, 2016
Series of issue: Issue 7
Rubric: ACTUAL PROBLEMS OF RUSSIAN STUDIES
Pages: 124 — 129
Downloads: 1260