IMPLEMENTATION OF DISCREDIT SPEECH STRATEGY IN HEADLINES OF BRITISH MASS MEDIA (DURING THE EU REFERENDUM CAMPAIGN)
The article considers manipulation of mass audience with the help of discredit speech strategy, which is being used in headlines of British printed mass media by adversarial parties during the EU Referendum campaign. It gives a brief outline of the British mass media and their views on the forthcoming referendum. The article claims, that discredit strategy is implemented in the following speech tactics: accusation, offence, intimidation and derision. It also analyses communicative devices and linguistic means which are used in headlines by each of the adversarial parties in order to put into effect the mentioned above tactics and, as a result, to implement discredit speech strategy in the most effective way.
Keywords: speech strategy, speech tactic, communicative device, discredit strategy, mass media, newspaper headline, Brexit
References:
1. Zelinskiy S. A. Informatsionno-psikhologicheskoye vozdeiystviye na massovoye soznaniye [Information-psychological infl uence on mass consciousness]. St. Petersburg, Skifi ya Publ., 2008. 280 p. (in Russian).
2. Wright O. Could the UK media swing it one way or another? URL: http://www.independent.co.uk/news/media/press/eu-referendum-could-the-ukmedia-swing-it-one-way-or-another-a7077006.html (accessed 13 June 2016).
3. Issers O. S. Kommunikativnye strategii i taktiki russkoy rechi [Communication strategies and tactics of Russian speech]. Moscow, LKI Publ., 2008. 288 p. (in Rissian).
4. Diskreditatsiya [Discredit]. URL: http://dic.academic.ru/dic.nsf/dic_fwords/44805 (accessed 9 June 2016) (in Rissian).
5. The Guardian. URL: http://www.theguardian.com (accessed 10 June 2016).
6. The Telegraph. URL: http://www.telegraph.co.uk (accessed 5 June 2016).
7. The Daily Express. URL: http://www.express.co.uk (accessed 5 June 2016).
8. The Daily Express. URL: http://www.express.co.uk (accessed 8 June 2016).
9. The Guardian. URL: http://www.theguardian.com (accessed 2 June 2016).
10. The Guardian. URL: http://www.theguardian.com (accessed 6 June 2016).
11. The Telegraph. URL: http://www.telegraph.co.uk (accessed 8 June 2016).
12. The Financial Times. URL: http://www.ft.com (accessed 9 June 2016).
13. Varzapova V. Yu. Pretsedentnye fenomeny v zagolovkakh britanskikh mediatekstov kak sredstvo proyavleniya natsional’nogo kul’turnogo koda [Precedent phenomena in headlines of British media texts as a performance of national culture code]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – TSPU Bulletin, 2015, no. 10 (163), pp. 9–14 (in Russian).
14. The Telegraph. URL: http://www.telegraph.co.uk (accessed 11 June 2016).
15. The Independent. URL: http://www.independent.co.uk (accessed 5 June 2016).
16. The Financial Times. URL: http://www.ft.com (accessed 2 June 2016).
17. The Daily Express. URL: http://www.express.co.uk (accessed 9 June 2016).
18. The Independent. URL: http://www.independent.co.uk (accessed 4 June 2016).
19. The Financial Times. URL: http://www.ft.com (accessed 29 May 2016).
20. The Economist. URL: http://www.economist.com (accessed 4 June 2016).
( 425.07 kB ) 
( 418.97 kB )
Issue: 10, 2016
Series of issue: Issue 10
Rubric: DISCURSIVE LINGUISTICS AND CULTURAL LINGUISTICS
Pages: 54 — 58
Downloads: 1498