The Communicative style of the writer’s linguistic personality in the media (based on the discourse of D. Dragunsky, A. Matveeva, and T. Meyko)
DOI: 10.23951/1609-624X-2026-3-81-89
The aim of the research is to identify and describe the specifics of reflecting a writer’s public linguistic persona idiolect in media communication, and to define models of communicative style variation across different media genres. The research is conducted within the framework of communicative text stylistics. The theoretical basis is A. V. Bolotnova’s model of idiolect, which includes cultural-speech, communicative, and cognitive substyles. The research material comprises discursive practices of three contemporary Russian writers: interviews and author blogs by Denis Dragunsky; interviews and the Telegram channel of Anna Matveeva; interviews by Tatyana Meyko. The study employed methods of discursive, semantic-stylistic, contextual, and comparative analysis. Based on the discursive practices of the three writers, it is proven that the idiolect of these linguistic personas in media represents a dynamic system with a stable cognitive-value core and variable communicative implementations. Three distinct models of writers’ media presentation are identified and described, demonstrating the dialectic of unity and variation in idiolect: 1) the synthesis model, characteristic of D. Dragunsky, based on blurring the boundaries between the author’s persona and a literary character through a strategy combining intellectual depth of content with confidential irony; 2) the genre code model, typical for A. Matveeva, characterized by a clear differentiation of communicative strategies – ironic self-reflection in the blog and expert analysis in interviews – while maintaining an elite speech culture across these media genres; 3) the direct transmission model, characteristic of T. Meyko, with a dominant artistic metaphorical style manifesting in media communication and serving to enhance the effect of the author’s authenticity and value orientation. Applying the comprehensive idiolect model to analyze writers’ media communication allows for identifying common and individual features in their discursive practices. It is established that successful media communication by a writer is built on varying degrees of adaptation of their individual cognitive and cultural-speech features across different media genres. The stability of a writer’s linguistic persona deep-seated attitudes, combined with flexible use of communicative tactics and strategies, is key to creating a recognizable and effective public image in the digital environment. The research results are of interest for the further development of communicative stylistics and media linguistics.
Keywords: communicative stylistics of the text, idiostyle, media discourse, сommunicative style, Denis Dragunsky, Anna Matveeva, Tatyana Meyko
References:
1. Nikolova A. Rechevyye taktiki i yazykovyye markery nesoglasiya i konfliktnosti pri pobuzhdenii k deystviyu [Speech tactics and linguistic markers of disagreement and conflict when prompting for action]. Russistika 2003: Yazyk, kommunikatsiya, kul’tura [Russian Studies 2003: Language, Communication, Culture]. Pp. 13–19 (in Russian).
2. Trufanova I.V. O razgranichenii ponyatiy: rechevoy akt, rechevoy zhanr, rechevaya strategiya, rechevaya taktika [On the distinction between concepts: speech act, speech genre, speech strategy, speech tactic]. Filologicheskiye nauki – Philological Sciences, 2001, no. 3, pp. 56–65 (in Russian).
3. Issers O.S. Kommunikativnyye strategii i taktiki russkoy rechi [Communicative strategies and tactics of Russian speech]. Moscow, KomKniga Publ., 2006. 288 p. (in Russian).
4. Bolotnova N.S. Kommunikativnaya stilistika teksta: slovar’-tezaurus [Communicative stylistics of the text: dictionary-thesaurus]. Moscow, Flinta: Nauka Publ., 2009. 384 p. (in Russian).
5. Bolotnova N.S. Idiostil’ publichnoy yazykovoy lichnosti v aspekte konstantnykh i peremennykh priznakov [Idiostyle of a public linguistic personality in terms of constant and variable features]. Sibirskiy filologicheskiy zhurnal – Siberian Journal of Philology, 2015, no. 3, pp. 203–213 (in Russian).
6. Bolotnova N.S. Otrazheniye idiostilya avtora v programme “Dvenadtsat’” Sergeya Shargunova [Reflection of the author’s idiostyle in the program “Twelve” by Sergei Shargunov]. Medialingvistika – Medialinguistics, 2022, vol. 9, no. 1, pp. 51–63 (in Russian). DOI: 10.21638/spbu22.2022.104
7. Kashirin A.A. Avtorskiye teleprogrammy kak ob’’yekt kommunikativno-pragmaticheskogo issledovaniya [Author’s television programs as an object of communicative-pragmatic research]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – Tomsk State Pedagogical University Bulletin, 2016, vol. 7 (172), pp. 151–155 (in Russian).
8. Bolotnova N.S., Bolotnov A.V., Kamneva N.V., Kashirin A.A., Kur’yanovich A.V., Pushkaryova I.A. Yazykovaya lichnost’ i mediasreda: kommunikativno-kognitivnyye aspekty vzaimodeystviya. Pod red. N.S. Bolotnovoy [Linguistic personality and media environment: communicative and cognitive aspects of interaction. Ed. by N.S. Bolotnova]. Tomsk, Tomsk TsNTI Publ., 2017. 248 p. (in Russian).
9. Bolotnova N.S. Variativnost’ otrazheniya novosti v mediadiskurse kak mediynaya kommunikativnaya universaliya [Variability of news reflection in media discourse as a media communicative universal]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – Tomsk State Pedagogical University Bulletin, 2018, vol. 2 (191), рp.61–67 (in Russian). DOI: 10.23951/1609-624X-2018-2-61-67
10. Kabanina O.L. Kontrast kak leksicheskaya regulyativnaya universaliya v poezii M.I. Tsvetayevoy. Avtoref. dis. kand. filol. nauk [Contrast as a lexical regulatory universal in the poetry of M.I. Tsvetaeva. Abstract. of thesis ... cand. of philol. sci.]. Tomsk, 2022. 23 p. (in Russian).
11. Bolotnova N.S., Bolotnov A.V. Kognitivnyy stil’ yazykovoy lichnosti v strukture modeli idiostilya: k postanovke problemy [Cognitive style of a linguistic personality in the structure of the idiostyle model: towards the problem statement]. Sibirskiy filologicheskiy zhurnal – Siberian Journal of Philology, 2012, no. 4, pp. 187–193 (in Russian).
12. Bolotnov A.V. Tekstovaya deyatel’nost’ kak otrazheniye kommunikativnogo i kognitivnogo stiley informatsionno-mediynoi yazykovoy lichnosti [Textual activity as a reflection of communicative and cognitive styles of informational and media linguistic personality]. Tomsk, Tomsk TsNTI Publ., 2015. 274 p. (in Russian).
13. Bak D. Interv’yu s Denisom Dragunskim [Interview with Denis Dragunsky]. Rutube, 2023(in Russian). URL: https://rutube.ru/video/36eb5233e571ef1bbac0b92ce319ac1f/ (accessed 18 August 2025).
14. Dragunskiy D. Blog Snob (in Russian). URL: https://snob.ru/profile/24596/blog (accessed 15 August 2025).
15. Matveeva A. Blog Telegram (in Russian). URL: https://t.me/annaamatveeva (accessed 12 September 2024).
16. Ponkratova D. Interv’yu s Annoy Matveyevoy. Obshchiy uroven’ zhurnalistiki padayet. Eta professiya, kak i mnogiye drugiye, umirayet [Interview with Anna Matveeva. The general level of journalism is falling. This profession, like many others, is dying]. JustMedia, 13.02.2017 (in Russian). URL: https://www.justmedia.ru/analitika/culture/pisatelnicza_anna_matveeva__obshhij_uroven_zhurnalistiki_padaet_eta_professiya_kak_i_mnogie_drugie_umiraet (accessed 1 October 2023).
17. Borisova E. Interv’yu s Annoy Matveyevoy. Ya ne veryu v kontseptsiyu schast’ya [Interview with Anna Matveeva. I don’t believe in the concept of happiness»]. Dzen, 24.03.2023 (in Russian). URL: https://dzen.ru/a/ZB1-zy-zT2hMFQXp (accessed 10 October 2023).
18. Gubskaya N.P. Interv’yu s Tat’yanoy Meyko. Kak poymat’ chuvstvo volshebstva [Interview with Tatiana Meiko. How to catch the feeling of magic]. Tomskiye novosti – Tomsk News, 2022, no. 12, p. 13 (in Russian).
19. Tat’yana Meyko: Pro knigi ya lyublyu govorit’, potomu chto ne tol’ko pishu ikh, no i oformlyayu sama [Tatyana Meiko: I love talking about books because I not only write them, but I also design them myself]. URL: https://elib.tomsk.ru/page/65038/ (accessed 3 March 2025).
( 441.54 kB ) 
( 436.88 kB )
Issue: 3, 2026
Series of issue: Issue 3
Rubric: RUSSIAN LANGUAGE
Pages: 81 — 89
Downloads: 137