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| 1 | The key philosophical and methodological problem of the strategy of education is disclosed in the article. The transformation of social institutions having an innovative character makes critical the problem of connection of their functioning and development that is represented in relation to higher professional education. As one of the prior objectives of the comprehensive system of education the author distinguishes and presents elaboration of conceptual models of education and research activities, their scientific-methodical provision, construction of systematic model of education including elements and components of analyzed and modeled system on its various levels. | 1426 | ||||
| 2 | In the competitive environment of the educational institutions modern University should undertake targeted efforts to attract applicants and increase the number of students, on the example of Tomsk state pedagogical university. The main direction of the activity of the formation the University chose the improving of the quality of education. The article discusses the basic criteria and indicators of attractive image of the University, as well as prospects for further improvement in this direction. The aspects of this problem attracts to its solution positions of different scientific areas – Economics and economic theory, management, psychology, statistics, sociology. Studies have shown that the quality of specialist training in the institution must be considered as the ability of the educational system to meet the needs of the labour market for specialists with relevant expertise, on the one hand, and person’s needs in obtaining competitive knowledge, on the other. Keywords: image, pedagogical university, competitive ability | 1206 | ||||