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# | Article | Downloads | |||||
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4351 | The considered theme is not studied properly in the school programme of mathematics. So many questions on this topic are still open. In this paper we offered on effective technique for applying the method of intervals for solving equations and inequalities with a module of some types based on the geometrical interpretation of the number’s module. Keywords: method of intervals, equation with module, generalization, efficient solution, inequality with module | 972 | |||||
4352 | The methodology of parameters determination of оrietation of a human body inertia ellipsoid main central axis during posture changing on a non-supзort position has elaborated. This data can be used on astronautics, biomechanics and sports sciences. Keywords: non support position (weightlessness), human body mathematical model, inertia central ellipsoid, main central axis, plane of symmetry | 972 | |||||
4353 | The article is devoted to consideration of speech means expressions style association in epistolary texts by Аlexis ™. A starting point in the research is the thesis about that it is a lot of discourse of essence assembly of the letters, determining ability epistolary of the text to stylistic transformation acts. The author shows that the letters of the Russian patriarch unite in the stylistic characteristic colloquial, officially-business and church-religious components. Keywords: sphere of the communications, functional style, epistolary the text, epistolary discourse, style association, stylistic means | 972 | |||||
4354 | The articles considers the essential characteristics of emotional concept as a didactic unit of the content of teaching a foreign language emotive communication. The article reveals the didactic potential of cognitive forms of representation of emotional concept in the formation and development of emotive competence at the lessons of foreign language. Keywords: emotional concept, emotional communication, emotional competence, emotional foreign world picture | 972 | |||||
4355 | This article deals with such problems as development of professionally-oriented foreign language competences in non-linguistic higher schools, transition to new paradigm which is based on competence building approach which allows to orient language material to future professional activity of students. The use of interactive approaches in teaching foreign language allows to solve several educational tasks in time limited conditions and make teaching and learning process more interesting and productive. Keywords: foreign language competence, «Competence» paradigm in education, the Bologna process, interactive teaching, business game | 972 | |||||
4356 | The article is devoted to the actual problem of modern ethno-cultural education. It gives an attempt to reveal the specifics of ethnic culture: the presence of cultural and historical traditions of the ethnic group: features of religion, values of family life and daily life through rituals and traditions, aesthetic values of language, manifested in folklore. The features of the inclusion of ethnic culture in educational institutions of ethnic society and to its implementation are shown. This paper is the result of the analysis of ethnological and educational literature. Results of the study contribute to a deeper understanding of the role of ethnic culture in the life of the surrounding society and the formation of ethnic self-consciousness. Keywords: ethnic culture, ethno-cultural component, society | 972 | |||||
4357 | Describes the methods of using student-oriented technology development of critical thinking through reading and writing as means of development of reflective activity of pupils’ health. Substantiates the importance and role of reflection in the personal development of pupils, confirmed by the federal state educational standard of the second generation. Based on the functions disclosed various types of reflection, coupled with the main stages of the learning process in the classroom. Proves the urgency of the technology as a reflective technology and proposes the technique of its formation in the elective course of preprofile learning “Ecology of Plants”. Establishes respectively technological stages of the basic techniques and methods of forming a reflective activity of pupils in the study of the elective course “Ecology of Plants”, respectively, with a specific function for each stage, reflective activities and techniques. Keywords: technology development of critical thinking through reading and writing, reflection, reflective activities, techniques and methods of technology, preprofile elective course “Ecology of Plants” | 972 | |||||
4358 | The article examines teacher intellectuals of the Yenisei province in the XIX-XX centuries. The objective is to identify the population dynamics, social and right position, educational level, moral-ethical motivation of professional activities, cultural interests and political mood. The author states that the number of teachers in the province from 1897 to 1915 increased by 1.5 times, amounting in 1916 1148 man. The predominant age group was young people under 30, whose professional experience was less than 5 years. By 1915 74,6 % of teachers had primary and secondary special education. The vast majority of teachers came from the lower classes: petty bourgeois, peasants, Cossacks, village priests. The salary of rural teachers was slightly above the earnings of the wage worker in industry and ranged from 50 to 620 roubles a year. Higher social status had the teachers of the middle schools. Their salary 2-3,5 times was higher than that of the primary school teachers. In their cultural and educational practices teachers tried to adhere to the traditions of folk culture, which retained a strong religious colouring. The author claims that the the teachers, being the most massive professional group of provincial intellectuals, played a leading role in translating the achievements of cultural modernity into the mass consciousness of the Siberian society. Keywords: teacher intellectuals, socio-professional group, social and legal status, professional organizations, cultural modern | 972 | |||||
4359 | The article based on the material of the German language deals with the meaning of the lexeme “Arbeit”. Material for the study was provided by various monolingual dictionaries of German. The problem of studying of the basic lexemes of the concept “Arbeit” was studied by the author during the dissertation research on the material of proverbs of unrelated languages. In this research a comprehensive study of the basic lexeme “Arbeit” was carried out within the framework of the description of the linguocultural concept “work”. The study was conducted in accordance with the meanings of the word “Arbeit” which are represented in the dictionary entries in the form of synonymic series for each component of the words under analysis. Certain symbols verbalize the meaning “work as a profession, position” are grouped thematically and marked by territorial identity. The derivational structure of these lexemes was determined as well as frequency of their manufacturing bases of the derivatives. The semantics of the components of compound words was analyzed. The author identifies the usage labels reflecting the connotative coloring of the lexemes verbalizing the meaning of the word “Arbeit”. For more results the analysis involves data from synonymous and etymological dictionaries. The results of the study can be used in practical classes, in the seminars in lexicology of the German language. Keywords: lexeme, meaning, concept, synonymic row, component, nomination, lexical-semantic group | 972 | |||||
4360 | The article presents the experience of implementing a level-by-level linguistic analysis of the publicistic text - a polemical article by Z. N. Gippius “On the Women’s Field” – for the purpose of considering textual language tools and ways of expressing evaluation. The choice of the text is determined by a complex of factors: its belonging to the publicistic style, and therefore, the presence in the language structure of a pronounced evaluation, both subjective and social; the implementation in this text of the principles and trends in the selection and features of the functioning of evaluation language tools that are characteristic of the entire creative discourse of Z. Gippius, including those relating to the idiomolexicon and the idiostyle of the author in general. As a theoretical basis for the study, the thesis is advanced that appraisal as a linguisticistic category mediating the logical category of evaluation in the text largely determines the features of the linguistic picture of the author’s world, his idiomolexicon and idiostyle. It is noted that the evaluation in the works of Z. N. Gippius is realized by means of lexical, word-formation, morphological, syntactic levels of language and in their interaction. In the analyzed text, the evaluation is implemented at all language levels. The basis for the linguistic expression of evaluation is lexical units with evaluation semantics. For the text of Z. Gippius as an artistic and journalistic work, the following artistic techniques are used: metaphors, epithets, comparisons, etc. Syntactic means of expressing evaluation are represented by exclamation and interrogative sentences, plug-in constructions. At all language levels, the negative evaluation of objects predominates, which is a characteristic feature of idiostyle of Z. N. Gippius, due to the nature of the author’s worldview. Keywords: evaluation, estimated language tools, comprehensive linguistic analysis, Z. Gippius, idiolexicon, idiostyle | 972 | |||||
4361 | . | 971 | |||||
4362 | 971 | ||||||
4363 | Kabanova T. A. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 27-28 . | 971 | |||||
4364 | This article examines the structure of knowledge. It consists of three constituent parts. The first part is the main body on the kernel of science which has teen experi¬enced by long practice and is the basis of cognition. The second part is a kind of «protection» which «sifts» knowl¬edge for truth. The third one is extrascienctific knowledge. The author shows not only a well-reasoned role and im¬portance of extrascientific knowledge in cognition activity but the forms of extrascientific knowledge fulfilling this function. | 971 | |||||
4365 | The morden social situation requires the revision of all existed approaches to upbringing. Having in mind that education and upbringing are closely connected it Is necessary to reveal the social position and suggest mechanisms of interinstitutional interaction. A failure of ideological approaches to upbringing shous the necessity of wide discussion on world outlook approach and working out of national doctrine of upbringing. | 971 | |||||
4366 | Types and characteristic features of environmental rent payments connected with mining operations are determined in the article. It is made with the account of existing legislation of Russian Federation. The author pointed out the shortcomings of legal rent control in environment paying. Possible ways of improvement the system of payments in environmental rent are offered. | 971 | |||||
4367 | The article is devoted to release the expressive potential of adjectives in attributive regulative structures epithets type, which used in poetry of M.I. Tsvetaeva. Are revealed regulative features of the given structures of function of adjectives depending on type of epithets and their place within the limits of attributive regulative structures. Keywords: an adjective, an epithet, attributive regulative structure | 971 | |||||
4368 | In this article main directions of the research which is held in the laboratory of endangered Siberian languages are illuminated. They concern the analysis of calendar systems and calendar vocabulary of some nations which can be found on the territory of Siberia and also their comparative analysis. Keywords: calendar system, calendar’s vocabulary, months’ names, life support systems | 971 | |||||
4369 | In article the comparative aspect of development of the graphic and speech activity as sign-symbolical systems at children's age is considered. The comparative analysis of the generation of the sign-symbolical function at the senior preschool children with the general speech underdevelopment and the children with the normal speech development is carried out. The assumption of the use of symbolical possibilities of graphic activity in the correctional purposes for elimination of the general speech underdevelopment is stated. Keywords: graphic and speech activity, sign-symbolical system, isographic modeling, children with the general speech underdevelopment. | 971 | |||||
4370 | In the article characteristic of reflexive competence in teacher’s professional activity is given. The author emphasizes on forming this competence among students. The contents of the main structural component of reflexive competence of the future teachers’ preschool education are: cognitive, operational and personal. The conditions of their development during professional training are suggested. Keywords: professional competence, reflexive competence of the preschool teacher, reflection, self-development | 971 | |||||
4371 | The paper presents a comparative analysis of the components of adaptive pedagogy and inclusive education. The authors draw attention to the fact that the proven model of adaptive pedagogy in municipal education system as implementing the principle of accessibility for children with special educational needs is not universal. The implementation of the adaptive model of pedagogy in practice, as well as an analysis of its components shows that inclusive education is a broader concept and phenomenon. The tasks of building inclusive education activities coincide with the municipal educational system at present in terms of quality and accessibility of educational services. Keywords: inclusive education, adaptive pedagogy, children with special educational needs, organizational and pedagogical environment, characteristics of inclusive education | 971 | |||||
4372 | This article has sumed up study of books in German from Zhukovsky’s private library with his marginalia. It’s the first research work to cover the question how Zhukovsky as a reader perceived the volumes of the Prussian general I. M. von Radovitz, who was not only his friend but also the romanticist’s last years’ prose hero. Keywords: Russian classic writers’ private libraries, V. A. Zhukovsky, J. M. von Radowitz, Christian emblems | 971 | |||||
4373 | This article addresses the problem of coding existential negation in Siberian languages exemplified by eastern dialects of Khanty and central dialects of Selkup. On the basis of the reviewed data, main strategies of existential negation in each language were identified, followed by comparison using a typological method. Keywords: existential sentences, negation, Siberian endangered languages, typology | 971 | |||||
4374 | The article deals with the procedure of complex comparative analysis of Russian and English term system “Tailing dams” with cognitive positions; this procedure allows to compare fragments of linguistic processing of scientific knowledge and trace the patterns of mental processes of different cultures’ representatives. Keywords: term system, the complex procedure, the comparison of term system, comparative science of terminology | 971 | |||||
4375 | The article presents the main concepts associated with transdisciplinarity objectivity in school education. Possibility of realization of transdisciplinary approach at a geography class by means of technology of development of critical thinking through reading and writing is shown. Keywords: transdisciplinarity objectivity, transdisciplinarity public work, transdisciplinarity knowledge, transdisciplinarity skills, transdisciplinarity results, technology of development of critical thinking through reading and writing | 971 | |||||
4376 | In the article the issues of penitentiary staff training during the first years of the Soviet government are revealed. These issues are of concern for research as one of the underworked topics in native science. The author focuses on the events connected with it, on historical and pedagogical experience, trials and errors of pioneers of Soviet penitentiary staff training system. Chronological boundaries of the article are determined by the major events of Russian history, which were highly influential on the process of professional penitentiary staff training. The lowest boundary begins in October 1917 with inauguration of Bolshevik regime. The highest is connected with the Second Congress of penitentiary affairs officials of the RSFSR held from November to December 1924, after the agreements of which systematic solutions of the issues of Soviet penitentiary staff training became possible since the second half of 1920s. The first agreements of the government during the first years of Bolshevik regime concerning penitentiary personnel policy and shifting penitentiary priorities are revealed. The central place in the article is devoted to the revealing of external and domestic factors undermining the professional penitentiary staff training and having a negative impact on the possibilities of penitentiary personnel policy in that period. The conclusion about the role of the first educational endeavors’ of Soviet government in foundation of the Soviet system of penitentiary staff training is stated. Keywords: history of education, personnel policy, penitentiary staff, professional training | 971 | |||||
4377 | The article deals with basic periods of formation and development of communicative stylistics of text, which has been growing at the Tomsk State Pedagogical University since 1992 at the department of modern Russian and stylistics (from the end of 2017 the department of the Russian language). Peculiarities of this scientific school and factors that defined its dynamics in scientific context of linguistics at the end of XX – beginning of XXI century are described in the article. In the light of the ideas of the communicative paradigm of linguistic knowledge, in the nineties and early 2000s, the achievements of related sciences are formed that fall under the traditional and functional stylistics, functional lexicology and the theory of the communicative text: the main directions of the communicative stylistics of the text: on the verge of linguistic pragmatics – the regulative theory, on the verge of psycholinguistics – theory of text associations, on the verge of philological hermeneutics – the theory of semantic expansion of the text. Each of these areas of communicative stylistics is aimed at researching the effectiveness of dialogue between the author and the reader with the use of text. The main is the systemic and active approach to the text as a form of communication and the phenomenon of idiostyle of the language personality, which is “left” outside the text. Ideas of communicative and active approach to the text, which are realized in works of this trend, were called for the methods of teaching the Russian language. The basic periods of communicative stylistics of text development are due to new tendencies in language and speech research, connected to extension of units of analysis and to intensification of cognitive and discursive aspects of textual activity, expansion of empirical base of researches, that includes at the beginning of XXI century poetic, advertising, epistolary, media discourses. Cognitive and media vector of development is typical for modern communicative stylistics of text. It is obvious that there is the necessity of further expansion of empirical material associated with genre and style variety of up-to-date media communication, elaboration of typology of informational and media language personalities, research of cognitive aspects of their idiostyle as well as perfection of methods of different types of texts’ analysis in perspective. Keywords: communicative stylistics, regulative theory, theory of textual associations, theory of semantic expansion of text, tendencies and periods of scientific school development, text, language personality, idiostyle | 971 | |||||
4378 | Vorobyev N. V. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 58-60 . | 970 | |||||
4379 | Klochkov V. P. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 47-48 . | 970 | |||||
4380 | . | 970 | |||||
4381 | . | 970 | |||||
4382 | The distinctive features of the latitudinal-zonal distribution of fresh-water mollusks in the water basins of Western, Middle and North-Eastern Siberia are discussed. The species composition of mollusks occurring in the various types of basins of every region is reported, moreover, the Pulmanata-to-Branchiata ratio is considered. As based on the biotopic features and malacofauna composition, a series of present-day ecological - zoogeographical complexes is distinguished and the species composition of malacofauna is reported. By pooling data on the current composition and distribution of the ecological - zoogeographical complexes of mollusks, the ecological - zoogeographical regionalization of North-Siberia basins has been updated. | 970 | |||||
4383 | The paper reviews the questions of the students’ ESP skills quality monitoring from the perspective of living in the information society. It describes the potential of language skills quality monitoring on the basis of the multimedia course «English» and stresses the advantages of the mentioned type of monitoring in comparison with the traditional means of language skills control. Keywords: ESP, monitoring, language skills quality, multimedia course. | 970 | |||||
4384 | The possibility of forecasting the need is considered in the article for specialist with higher professional education depending on the level of the economic development of the area. Determination demand for specialists was conducted on basis of economic and mathematical modeling with the use of multifactor regression models. Keywords: higher professional education, forecasting need for specialist, preparation specialist, regional market of the labor, perspective need, economic modeling, correlation analysis, regression equation | 970 | |||||
4385 | In the article we determine the contents, place and role of logistic analysis in the system of economic and management analysis. On the ground of integration connections of logistic analysis with the basic kinds of management analysis on the enterprise, we show the pre-conditions for fulfilling the integration function by logistic analysis. These pre-conditions come out from analysis of decomposition of the enterprise as a complex economic system. Keywords: economic analysis, financial analysis, management analysis, logistics, logistic analysis | 970 | |||||
4386 | The article enlightens the peculiarities of creating a letter of confession in the virtual discourse, describes its linguistic and stylistic peculiarities. It is concluded that the major function of a letter of confession is the phatic one. Keywords: a letter of confession, virtual discourse, phatic communication | 970 | |||||
4387 | This article discusses a spatial model and the structure of the students’ professional competence in chemicalpedagogical training. The structure of professional competence is presented by three components – cognitive, activities and motivational. Questions of their formation in the course of physical chemistry and the estimating mechanism are considered. Results of a theoretic and an experimental research are discussed on the basis of the offered model. Keywords: professional competency, modular competency training, physical chemistry, special professional competencies, estimation levels | 970 | |||||
4388 | The eld of a rotating inclined magnetic dipole is studied. One rst integral of motion and some particular solutions of equations of motion for a charged particle in this eld are found. The effective potential energy of a charge is studied. It is shown that the effective potential energy in the corotating reference system has six stationary points, which correspond to circular motion of a charge. Keywords: magnetic dipole, electromagnetic eld, inclined rotator, charge, equations of motion | 970 | |||||
4389 | The paper discusses the morphological similarities in the structure of Ket and Selkup cardinal numerals. For the comparative analysis, the data on Eastern and Western Khanty, Nganasan, Chulym Turkic are also used. Keywords: Ket, Selkup, numeral systems, language contact, interaction and mutual influence | 970 | |||||
4390 | A review of grounds, determining the synthetic structure of understanding is presented in the paper. The problem of knowledge principles and their competence never lost their relevance. The syncretism of the studied reality model gives reasons to believe that exactly retential-protential factors and its constituent are the basic elements both for a world picture and for a world structured. The retential and protential conditionality of the world model is formed by the world phenomenon. Keywords: intersubjectivity, understanding, retentiality, protentiality, E. Gusserl, model, V. Solovyov | 970 | |||||
4391 | The article specifies the idea of state, social and pedagogical initiatives in the native popular schooling. The analysis of historical material discloses forms and content of state, social and pedagogical initiatives in the popular schooling of Arkhangelsk province in the second half of the 19th and the beginning of the 20th centuries. Keywords: state initiatives, social and pedagogical initiatives, college boards | 970 | |||||
4392 | The article considers the principle of reverse perspective and its impact on the features of visual presentation of Orthodoxy. It concludes that the main way to transmit religious values in Orthodoxy is the creation of sacred spaces. It shows the role of reverse perspective in the transmission of religious values in the history of Orthodoxy in modern conditions. Keywords: Orthodoxy, visual presentation of religious confession, intercultural communication, reverse perspective, performativity, religious values | 970 | |||||
4393 | There is no interpretation of rationality shared by everyone in economics. This article analyzes the ideas of rationality in Western and Russian economy. The article deals with the problems of rationality. Particular attention is paid to changes in the way of rationality in the context of contemporary realities. Тhe authors have developed a method for construction of a spatial Model of the rational coordination of interests. This allows to determine the criteria of rationality. Keywords: model of human, rationality, organic rationality, organic rationality, limit rationality, types of rationality, irrationality | 970 | |||||
4394 | The article is devoted to the research of perception of existential potential of the personality and Dostoyevsky's creativity by the Russian religious philosophers of the turn of the XIX–XX centuries. Religious philosophers revealed the mechanism of realization of philosophical potential of existential anthropology of Dostoyevsky in his works of art and an ego-documents. Religious philosophers are concentrated not on detection of compliance of views of Dostoyevsky to a moral and philosophical paradigm of existentialism, and on the search of existential meanings of creativity of the writer and corresponding to them existential in the fundamental principle of ways of a text creation. Representatives of the Russian kosmizm for the first time approached to existential interpretation of the worldview of the writer, both artistic and personal, created under the influence of empirical impressions and esthetic experiences. Ideological fullness of works was understood by them in indissoluble unity with Dostoyevsky's life experience. Keywords: F.M. Dostoyevsky, author, existential consciousness, personality, existential anthropology, ideal, dialogue, religious experience, religious philosophy, N. A. Berdyaev, Vl. Solovyov, G. V. Florovsky, S. L. Frank, N. O. Lossky, K. Leontyev, L. Shestov | 970 | |||||
4395 | Mysterious figure of the Enlightenment famous adventurer Count Cagliostro (real name Giuseppe Balsamo) left mark in European culture, and became the basis for the “Cagliostro’s myth”. Reflections of this myth in Russian literature usually assigned to Count Cagliostro’s visit to Russia (1780). The article examines three works of Russian literature of the XX century, which connected the image of Cagliostro with a fable about a sorcerer and an enchanted beauty. In Russian tradition of this plot, which started by Pushkin's “Poltava” and N. V. Gogol’s “A Terrible Vengeance”, the heroine for the soul of whom are fighting the forces of good and evil, often becomes the personification of Russia. Comparison of stories of A.N. Tolstoy and I. S. Lukash (both are named after the famous adventurer and written in exile) with “comic fantasy” of G. I. Gorin “Formula of Love” reveals the originality of authors’ interpretations of the fable and their continuity. Keywords: Russian literature, mystical story, screenplay, international plots, national myths, intertextes relations | 970 | |||||
4396 | The article presents the analysis of data of thunderstorms, heavy rains, hails for 12 weather stations in Eurasia during the summer period of 2000–2012. There were analyzed 4420 events of heavy rains, 1833 events of thunderstorms, 18 events of hail and 2 events of tornado. Investigates thermodynamic and kinematic parameters calculated from the radiosounding at 12:00 UTC (Coordinated Universal Time) at 12 stations during 2000–2012. Identifies the limits of variability and features of the thermodynamic and kinematic parameters of the atmosphere in Western Siberia during thunderstorms and heavy rains. Thermodynamic parameters of the atmosphere at the weather stations near the site, where two tornadoes were analyzed. Keywords: thunderstorm, heavy rain, hail, tornado, the thermodynamic parameters of the atmosphere, radiosonde stations of the atmosphere, cumulonimbus clouds | 970 | |||||
4397 | Research of the notion “alter-globalization” in various fields of its use shows that alter-globalization is a phenomenon of social reality. Alter-globalization is the result of interaction between individuals. This interaction is based on the generally accepted principles, laws, and social representations, that dominant in society at a particular stage. It is a topical subject of researches in social philosophy. One of the possible analysis methods in the philosophy of alter-globalization is investigation of “superorganism”, or social units consisting of a set of collectively manageable agents acting in concert to achieve its goals. The study of alter-globalization as social reality can determine the degree of its interaction with different philosophical currents and ideas. Keywords: alter-globalization, globalization, social reality, protest movements, neoliberalism | 970 | |||||
4398 | The article is focused on the methods of compounds’ distinguishing in the English language. The notions of grammatical continuity and semantic integrity of a lexical combination are analysed. Various criteria of differentiating compounds from phrases are observed: phonetic, orthographic, morphologic, syntactic and semantic. Special emphasis in laid on the practical application of each criterion. It is shown that none of them can be used alone for making precise differentiation between compounds and phrases. Each of them should be supported by approximately two other criteria. Therefore, the author gives examples of the most effective ways of using the methods described in the article. Keywords: compound, phrase, grammatical continuity, semantic integrity, lexical unit, word-building | 970 | |||||
4399 | New documents in the education sector set new conditions for the formation of successful graduates of vocational education. The aim of educational institutions is not only the formation of basic professional competence, but also more conducive to personal and professional development of graduates. The introduction of an additional education program in the direction of graphic design will form artistic and design competence of students of specialty «Programming in computer systems», «On the digital information processing Master». Integrating program of supplementary education in graphic design and the basic program of the specialty, the college graduate is expanding a range of areas of professional activity. The article discusses the relevance of the development of art and design competence of students as the need to prepare for the competitions, championships of different levels in the field of graphic design. The authors reveal the concept of art and design competence of college students, additional components of the education program and its focus. The structure of the supplementary education program in the direction of graphic design is disclosed. The interrelation between the sections of the program being studied and the social practice of students is shown. Describes the expected results of students which this program is aimed at. Keywords: competence, art and design competency, graphic design | 970 | |||||
4400 | The article deals with the topical problem of influence of media texts of public informational and media language personality on mass addressee subject to pragmatically significant factors of text organization: the author, the topic, the title, the emotional tone, the usage of linguistic and non-linguistic means. The study was carried out on the basis of experiments using a scaling technique with the involvement of a focus group of informants-humanitarians aged from 20 to 50 years. The research material is the posts of different subjects in L. Ulitskaya’s blog and the texts of newspaper article and fragments of M. Veller’s program “Just think!” on the radio “Echo of Moscow”. The initial idea was that the text and its structure reflect the peculiarities of the author’s language personality, and informants’ reception and detection of invariant of data, which we obtained on the basis of the survey, allow to reveal regularities in mechanism of influence of the texts and their elements on the reader’s cognitive activity. It was determined that estimation by collective addressee of variety of speech behavior of public language personality in different genres of media discourse depends on clarity, intelligibility, perspicuity, logicality of information, topical character of subject, emotion and usage of language means of different styles. Substandard vocabulary, which is used in media texts of topical subjects, doesn’t rise to rejection if addressee feels the same emotion, but on the contrary enlarges the pragmatics of speech messages. Excessive subjective modality of public language personality in covering different social themes does not always correspond to a collective addressee, who is focused on stereotypes and restraint in relation to the utterance. The influence of media text depends to a large degree on the informational field of the author’s language personality and his emotion, though the subject of speech messages and the choice of certain genres by the public language personality are of great importance too. Keywords: public language personality, media discourse, pragmatics of media text, receptive experiment | 970 |