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| 1 | The article deals with the formation of communicative competence of students in the course of teaching them to foreign written speech for professional purposes. The authors consider the communicative and active approach to be the most efficient one in teaching foreign written speech for special and professional purposes. Keywords: teaching, foreign language, communicative competence, written speech, communicative and active approach | 1188 | ||||
| 2 | Communication in the professional sphere such as architecture has a multiaspect characteristic and national specific nature. In this article the object under study is the French architectural discourse and the subject is its speech genre differentiation. The French architectural discourse is a formation with a complicated structure resulting from the interaction of various discourses e. g. architectural (planning and design), scientific, academic, legal (administrative), legislative, journalistic, advertising. Within the subgroup of the French architectural discourse one can find the polyphonic inclusions, disseminations of those belonging to history, the study of art, medicine, theatre, sport, cookery and etc. The complicated nature of the French architectural discourse has given birth to a variety of speech genre forms (nearly a hundred speech genres) and functional styles. The architectural vocabulary includes not only terminology but also metaphorical figurativeness. Keywords: architectural discourse, speech genre, functional style, professional communication | 1017 | ||||
| 3 | French gastronomy is the pride of the French nation. The French cuisine traditions play a great role in the attractiveness of France and its culture and the development of gastronomic tourism. This article deals with the French gastronomy discourse as one of the kinds of the national discourse, which is a complexly organized, multi – composition formation, interaction of legislative (legal) discourse in the field of public dietary and foodstuff trade, publicity gastronomy discourse, restaurant discourse, scientific gastronomy discourse, academic (educational) discourse of the cookery art, gastronomic media art, commercial discourse. The leading role in the above group belongs to the gastronomy expert discourse proper in the sphere of professional communication. The complex discourse nature of the gastronomy discourse has given birth to a variety of genre forms. Keywords: gastronomy, gastronomy discourse, speech genre, functional style, food, cookery art, a unit of analysis | 1074 | ||||
| 4 | Cosmetology was born as a skill to look after one’s appearance, keep and underline one’s beauty with the help of various means and ways. In modern society where a special attention is paid to cosmetic beauty, the field of cosmetology producing and rending cosmetology services is flourishing. Cosmetology discourse is a type of professional communication connected with rending cosmetology services and creating (inventing), production (technology), advertising, protection, evaluation, marketing of cosmetology products. This discourse refers to hybrid, creolized discourse, using verbal, iconic and graphic codes. This article deals with French cosmetology discourse as one of the kinds of institutional discourse, which is a complexly organized and multi-component formation, the interaction of legislative (legal) discourse in the field of production, sale of cosmetics and rending cosmetology services, advertisement and cosmetology discourse, scientific and cosmetology discourse, academic cosmetology discourse, cosmetology media discourse, commercial discourse. The leading role belongs to the cosmetology discourse proper (esthetic medicine) in the sphere of professional communication. In its turn, each kind of the cosmetology discourse one can find polyphonic inclusions of the chemical (cosmetology), pharmaceutical, social, technical and other discourses. The complex discursive nature of the cosmetology discourse has generated a variety of genre forms. Keywords: cosmetology, discourse, beauty, care, health, speech genre | 1277 | ||||
| 5 | The development of the history of the hotel business is closely connected with travelling. French hospitality and hotel service have are world famous. France is considered to be a luxuary holiday destination for residents of other countries. This article deals with the French hotel discourse as one type of institutional discourse, which is a multicomponent complex organized hybrid discursive formation, born as a result of intertwining of the following discourses: legislative discourse (in the sphere of hotel business), French insurance discourse (in the sphere of hotel business), French administrative and managerial hotel (hotel proper) discourse, French scientific hotel discourse, French Academic (educational) hotel discourse, the French hotel media discourse, French hotel Internet discourse. The leading role here belongs to the hotel discourse proper in the sphere of professional communication. Whereas, within each subtype of the hotel discourse, it is possible to discover polyphonic inclusions of historical, art historical, culinary, social, tourist, design, architectural and other discourses. The French hotel discourse as a kind of institutional communication is a complex socio-cultural phenomenon that includes many life spheres of the modern society. In professional communication it is a speech implemented in institutional communication situations, i. e. it is the activity product of a group of people in the hotel service industry. The complex discursive nature of hotel discourse has generated a variety of genre forms. Keywords: hotel, discourse, hotel discourse, speech genre, a unit of analysis | 1062 | ||||