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| 1 | The article deals with the peculiarities of the representation of the concept “Family” in lexicographical sources and in linguistic consciousness of Russian and English-speaking respondents. The generality and specificity of family perception and its members in the section of ethno-cultural and gender aspects, based on the analysis of the free associative experiment are examined. It is revealed that the Russian “feminine” linguistic consciousness is different from the “male” one, and that in the Russian associative field adjectives are dominated, while men have reactions expressed generally by nouns. In the men’s associative field the gender stereotypes of social roles are analyzed and the opposite perception of family members in correlation with biological sex and age. Keywords: linguistic consciousness, lexicographical meaning, concept, associative field, gender | 1734 | ||||