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SPEECH REALIZATION OF THE DISCOURSE IDEOLOGY OF A NEWS RADIO STATION (THE CASE OF “ECHO OF MOSCOW”) // Tomsk State Pedagogical University Bulletin. 2014. Issue 10 (151). P. 145-152

The focus of the article is on the question of the discourse picture of the world of modern radio (radio station “Echo of Moscow”). The paper considers the ideological level of its axiological modeling, which is understood as a system of communicative norms, genre and theme making, and axiological attitudes within the boundaries of discourse. Meta-logical units reflected in the system of meta-linguistic and meta-discursive speech acts of journalists (hosts of analytical programs) are described as an implicit form of discourse ideology. The analysis revealed distinguishing features of the discursive communicative model of analytical segment of the radio: the synchronization of the author’s and the addressee`s positions is achieved through the communicative attitude of personal presentation of information (social issues). The discourse picture of the world is created at the intersection of external ideology of mass media discourse and internal, axiological positions of discourse agents – journalists, radio presenters. As a result, the picture of the world is reflected in a unique communicative and speech model of discourse manifested in the effects of both institutional and personal impact on the recipient.

Keywords: modeling of the world, discourse picture of the world, discourse ideology, verbal behavior, metalinguistic and meta-speech reflections

THE MOTIVE AS AN OPERATIONAL UNIT OF DISCURSIVE MEMORY // Tomsk State Pedagogical University Bulletin. 2015. Issue 4 (157). P. 131-136

The focus of the article is on the question of the axiological modelling of the world, which is considered in terms of cognitive and communicative aspects of the speech behavior of radio presenters. The analysis of the motive structure provides guidance on specificity of ideological attitudes of discourse. The motive is presented as structural, compositional and substantive reception and is resulted in discursive ideology. The function of the motive structure of discourse of the information and analytic radio is described in terms of language and communicative mechanisms of realization of conflictual potential. The ideological level of discourse is presented in conceptual discursive oppositions, which is determined in the scope of a preffered cultural model.

Keywords: discursive worldview, discursive ideology, pronness to conflict, motive structure of discourse

THE INTERPRETATION OF THE POLYCODE TEXT AT THE LINGUISTIC SEMINARS: METHODOLOGICAL BASIS // Tomsk State Pedagogical University Bulletin. 2015. Issue 9 (162). P. 76-80

The focus of the article is on the methodological question of the modelling of the discursive picture of the world. The students of Philology Department are studying this problem at the seminar “The Russian linguistic and discursive pictures of the world”. This problem is complicated, because in the modern linguistics there are no specific methods of interpretation. The modern text space is polycode (in this function) and dynamic (in the interaction of the author and the addressee) system, which is conditioned by the discourse. These factors determine the problem of the complex interpretation of the senses of the text, which demand the synthetic multi-disciplinary method. The examples are the works of the students, which use the traditional linguistic methods and new – sociometric and psycho-semantic – methods.

Keywords: polycode text, discursive worldview, linguo-cognitive model of the interaction of the author and the addressee, interdisciplinary approach

DIALOGICAL MODELS OF INTERACTION OF AUTHOR AND ADDRESSEE IN DISCURSIVE SPACE OF ENTERTEINING RADIO // Tomsk State Pedagogical University Bulletin. 2016. Issue 10 (175). P. 36-40

The focus of the article is on the special aspects of communication behavior of radio draw`s members. The sociocultural context vindicates hard rules of the game (the speech behavioral discredit of the chance player – hunted of the draw). Mass culture formalizes this method of the cooperation, which forms discursive norms in every event of media practice (ethical, psychological, mental). Discourse organizes dialogical models of communication, which is a form as axiological plane of discursive worldview. The choice of communicative tactics of interaction with addressees presents entertaining position of the radio, that appear in the speech and communicative choice of radiocast, which often uses technique of “disclosure of laugh”.

Keywords: discursive worldview, communicative model of interaction, public dialogue, playing communication

CONTEXTUAL MODELS OF INTERACTIVE COOPERATION IN DISCURSIVE SPACE OF THE RADIO // Tomsk State Pedagogical University Bulletin. 2016. Issue 11 (176). P. 17-20

This article presents special aspects of discursive organization of the public dialog. Based on the texts of the radio is analyzed cognitive and communicative mechanisms of creating models of communicative cooperation of the author / the journalist / the presenter of entertainment shows and the addressee (the programme member). Interactive dialogical model is analyzed as analogue of all discourse in this synergic and system manifestation. Situational model of communicative interaction is studied from the perspective of frame structure. This demonstrated the specificity of the combination and the correlation of personal experience of the axiologiness and discursive determinations. The explication of axiological zone of the discourse of the radio is in the community of entertainment effect of the communication for contextual models.

Keywords: radio discourse, model of communicative cooperation of the author and the addressee, axiologiness, dialogical frames

DISCURSIVE PERSON IN COMMUNICATIVE SPACE OF MODERN RADIO // Tomsk State Pedagogical University Bulletin. 2017. Issue 2 (179). P. 37-40

Every modern person is a part of the media communication in which a specific discursive ideology is formed. This type of ideology largely determines the worldview of contemporary members of discourse, and also forces prepared scenarios and behavioral patterns on the participants of communication. This ideological mindset has the influence on everyday life of members of discourse. The object of analysis of this research is discourse of radio. Studying the ways new discursive ideology is formed will allow us to reveal cognitive world models, which are reproduced in the discourse and to define the role of a discourse personality in creating the form and the content of the discourse of radio. The process of formation of new discursive ideology is reflected in the system if contemporary interactive genres. Discourse allows us to use a variety of factors while analyzing the ideology: mental, psychological, pragmatic, gender-based and others. Ideology is a result of the positioning of the subject in the discourse of radio and is revealed in the language organization of its existence, which requires a complex approach comprising all the aspects of the stated problem. Such methodology allows us to reveal the principles of discursive ideology formation and the models of speech behavior of the discourse personality; to determine the structural and functional peculiarities of new speech genres of the media-discourse and internal and external mechanisms of formation of the discursive worldview in the communicative space of the discourse of radio.

Keywords: discursive person, discursive practice of media, interaction, communicative interaction, discursive worldview

THE POTENCIAL OF FORMING THE WORLD MODEL IN DISCURSIVE PRACTICE OF THE RADIO IN ASPECT OF ETHICAL PROBLEMATIC // Tomsk State Pedagogical University Bulletin. 2017. Issue 7 (184). P. 94-97

The focus of the article is on the question of the axiological stratum of the discourse picture of the world of entertaining radio. The paper considers axiological content of radio communication in the context of ethical problematics. Problematics of modeling of the world potential of mass media discourse is considered in view of the terms «discursive person» and «discursive cognition». Ethical issues are considered in the context of the model of speech behavior, which is characteristic of a discourse of radio. The article shows that the axiological content of the discourse (the discursive picture of the world) is the level of interaction between the author and the addressee. Entertaining genres of the radio «create» their addressee in the process of interactive communication, in which the system of rules of emancipation functions (maximum democratization of speech, violation of secrecy, violation of public morality). Addressee takes communication media for his own entertainment medium, that leads to reduced sense of orientation in the world. Interactive model of the cooperation of the author (presenter) and the addressee is typical for entertaining discourse, analytic discourse and information discourse of the radio. The interactivity is communicative and axiology is dominante idea of the radio broadcast and method of modeling of the «own» listener.

Keywords: communicative models of interaction of author and addressee, discursive worldview, axiology, discursive person

THE DIALOGUE AS THE FORM OF THE REPRESENTATION OF DISCURSIVE INTERACTION (A CASE STUDY OF THE RELIGIOUS DIALOGUES IN THE INTERNET) // Tomsk State Pedagogical University Bulletin. 2018. Issue 2 (191). P. 116-120

This article is considered as a form of interaction in media communication. Participation of subjects in religious discourse is the basis for the formation of dialogic communication. There are discourse’s mechanisms for the formation of dialogue interaction between communicants: it is value and psycho-speech coordination of participants in communication. Representatives of religious discourse (clergymen and interactive addressees) are subjects of dialogue. Also they are participants in the mass media discourse. Interaction by the subject of communication is occurred in the communicative space (this is the genres of the forum and blog). The features of the interaction of the two discourses are revealed through the analysis of dialogic communication. At first public dialogue as an atypical form of communication for the Orthodox faith reflects the situation of weak coordination of the participants’ positions. Secondly the technical form of Internet communication isn’t conducive to dialogue on the basis of religious values and presumptions. The result of this interaction reflects typological changes in religious discourse – adaptation to the mass media’s norms and conditions. The interaction in the space of religious discourse oriented to orthodox dogmas, traditions, values. The topics of the dialogues are not only religious life, but also worldly interests. The format of the dialogue actualizes a complex of subjective (value priorities of the individual, psychoemotional, social aspects) and objective (discursive state, ideology, collective experience) factors.

Keywords: dialogue interaction, communication in Internet, religious discourse

THE APPROACH OF DISCOURSE SPACE MODELING IN RADIO TEXT // Tomsk State Pedagogical University Bulletin. 2018. Issue 6 (195). P. 68-72

The article focuses on the special aspects of radio text, which are determined by the polycode nature (verbal and non-verbal) and play a significant role in this function of the interactive element and potentials of digital broadcasting (combination of WEB and audiovisual practices). The paper considers radio text as a product of the system of sociocultural, social and communication technical contexts. The analysis of radio speech considers the role of the author, the role of the addressee, the listening rule (casual, spontaneous auditing in background). The rule of listening is considered as reconstruction of discursive parts of creation of the final product. Discursive parts are levels of organization of radio text (institutional – media, local – media channel, personal – cognitive and communicative models of realization of the author and the addressee). Discursive practices are part of communicative event in complex social interaction. Discursive analysis gives a sense of polystructure and polyfunctional basis of the radio text. Discursive analysis introduces the role of the author, the role of the addressee, the value orientation, the semiotic aspect of realization of interaction, the tonality of interaction, the index of persuasion intentions. As a result, the picture of the world is reflected in a unique communicative and speech model of the discourse manifested in the effects of both institutional and personal impact on the recipient.

Keywords: modeling of the world, radio text, communicative model, interaction, author and addressee, discursive worldview, axiology

COMMUNICATIVE STRATEGIES INTERACTION AS A DISCURSIVE MECHANISM OF A CONVERGENCE RADIO HOST’S IMAGE FORMING // Tomsk State Pedagogical University Bulletin. 2019. Issue 4 (201). P. 150-154

Introduction. The digital platform for the organization of modern broadcasting significantly transforms the principles of information and communication with the addressee. Material and methods. The subject of discussion in this article is the communicative ways of implementing personal radio discourse. Results and discussion. The focus is on the image of the radio host, which is formed at the intersection of the strategies of self-presentation and advertising of the radio site as an information resource. The functional potential of the interaction of communicative strategies is manifested in how the author identifies himself through a set of roles of professional and personal orientation. The specificity of the author’s role realization is examined through the description of the macrotext structure – the sociocultural and genre features of the Internet blog, which serves as a precedent form of broadcasting organization. The social network principle of radio functioning determines the basic parameter of its picture of the world – the individualization of the process of interaction with the addressee, the organization of the psycho-emotional environment of identity formation. Conclusion. The complex of interacting communicative strategies becomes the discursive mechanism that determines the variability of the author’s role-playing behavior – a discursive personality that manifests itself in the process of interactive communication, in the process of forming a discursive picture of the world as a world shared with the addressee, a comfortable psycho-emotional interaction environment.

Keywords: personal radio project, communicative strategies of self-presentation and advertising, contextual macrostructure, discursive worldview

CONTEXT MACRO-STRUCTURES AS THE MECHANISM OF FORMING DIALOGICAL MODELS OF COMMUNICATION IN SOCIAL WEB-RADIO DISCOURSE // Tomsk State Pedagogical University Bulletin. 2020. Issue 2 (208). P. 55-60

Introduction. The article discusses the principles of organizing a dialogue between users of social networks of entertainment radio. Modern convergent forms of media communication are realized at the intersection of discursive macrostructures. In particular, radio functions in social networks of the Internet as a multifactorial phenomenon, depending on the technological and ideological features of media sources, such as radio and the Internet. The innovative nature of the traditional source of information is manifested in the position of the addressee, which is due to the capabilities of the Internet user. The one-way communication method of analog radio acquires the qualities and capabilities of an interactive interaction model, the listener becomes a user, an active subject of discourse, his agent and content generator. Results and discussion. The analyzed material allows us to draw the following conclusions. The method of dialogue depends on the dominant macrostructures, which are either analog radio or social networkcommunication. The indicated macrostructures realize themselves at the level of values and the ideology of network communication. The macrostructure of the radio is explicated in the speech of the communicants in settings on the personal plan of interaction. The macrostructure implements an intersubject model of interaction. The macrostructure of social network communication manifests itself in the psycho-speech mechanisms of affiliation, namely, in the connection of speakers to the speech in order to actualize in public space, realizing a quasi-subject communication model. The second model does not show explicit markers of dialogue, but can be considered from the point of view of successful communication, given the general discursive perspective and the social-network form of organization of communication.

Keywords: entertainment radio, discourse of radio in social networks, dialogical models of communication, context macro-structures

DYNAMIC STRUCTURE OF RADIO AS A MARKER OF ITS TEXTUALITY AND SEMIOTIC INTEGRITY // Tomsk State Pedagogical University Bulletin. 2020. Issue 4 (210). P. 110-116

Introduction. The relevance of studying the textual parameters of radio text is determined by a new form of its functioning – the convergence of audio, graphic, verbal and action codes in the discursive space of the Internet. The processes of technological integration of radio and the Internet are influenced by socio-economic changes associated with the understanding of “journalism as a service”, providing two-way communication with the recipient – the consumer of a variety of program and application services. First of all, the recipient receives the status of an active agent of discursive practice and the subject of interactive content that manages the relationships between his and other texts on the network. Material and methods. The semiotic characteristics of radio text are considered, which ensure its coherent integrity at the recipient level. As the main feature, a temporal rhythmic organization is singled out, which differently specifies the radio text of analog broadcasting and network. Based on the semiotic theory of the text, the integral significance of the tempo-rhythmic structure of radio text for both forms of broadcasting is proved. Results and discussion. It seems that the process of generating text in these conditions should be considered from the point of view of the category of textuality. As an integral textual characteristic, significant for the qualification of the radial product of analogue (auditory) and convergent radio, the temporality is considered. The semiotic potential of the rhythm is realized in organizing the attention of the listener and the user of the network version of the radio. The paper considers the specifics of the implementation of the temporal structure in analogue and convergent broadcasting, draws conclusions about its conceptual significance for the formation of the axiological picture of the world of discourse. The dynamic structure of the rate of analog (audio) radio text is manifested at the paraverbal level of its organization, in those super-phrasal connections that allow you to connect the scattered attention of the addressee to certain fragments of the speech stream, keywords, images and emotions. The temporal rhythmic mechanism for activating attention in convergent broadcasting implements the promotional code for the interaction of the recipient, an interactive user, who displays the activity of choosing entertainment products and involvement in its consumption necessary for discursive practice. Conclusion. An analysis of the radio text of various technological nature allows us to talk about the parameters of text formation relevant for a media text characterized by semiotic hybridity, genre polymorphism and the specific role of the addressee involved in the generation of text content.

Keywords: radio text, hypertext, tempo, prototype (audio) form of broadcasting, convergent form of broadcasting

SPECIFIC CHARACTER OF RECREATIONAL FUNCTION IN DISCOURSE OF CONVERGENT RADIO // Tomsk State Pedagogical University Bulletin. 2020. Issue 5 (211). P. 42-47

Introduction. This work explores the recreational function of Media also recognized as the recreational function, hedonistic function, function of mental regulation, function of emotional release, etc. by various sources. We suppose that modern media mostly pursue hedonistic aspects of broadcasting as the changed structure and new conditions of functioning increased consumer’s component of address activity. Aim and objectives. The aim of this article is to describe the specifics of the entertainment function of the media in the discursive space of convergent radio. The object of research is the discursive practice of convergent radio. Material and methods. The article considers new forms of media communication that are significant in the aspect of those technological and socio-cultural changes that led to the emergence of convergent radio. Based on the material of web pages and social network versions of radio channels, the discursive mechanisms for the implementation of the entertainment function are analyzed. On the basis of the theoretical provisions of discourse analysis and social semiotics, an assumption is made about the hedonistic nature of the entertainment function of convergent radio. Results and discussion. The work investigates the specialty of the hedonistic function of modern radio discourse. Texts from radio websites and social network versions of entertaining radio channels served as material. From the position of modern semiotics and discourse analysis, the main communicative models between the subjects of discourse, which are formed on the borders of hedonistic strategy of radio, are allotted. A big role was played by advertising discourse and PR both integrated into communication practice by strategies of radio which pursue consumer’s ideology of modern media. Conclusion. Thus the interaction of radio discourse, advertising discourse, and PR provides hedonistic effects of (targeted attention) and participation: based on action and semiotic codes the addressee forms a convenient psychoemotional area of their identity – the consumer of high-quality media products, the user of various services that replace social institutions such as libraries, cinemas, hobby clubs, etc.. In this case the interactive user shows the necessary activeness (for discourse practice) in choosing recreational products and engagement in consumption of such.

Keywords: discourse of convergent radio, discursive interactions, communication and action hedonism of radio discourse, consumer’s ideology

Dialogue of Radio Speech as the mechanism of the realization of discursive monitoring // Tomsk State Pedagogical University Bulletin. 2023. Issue 6 (230). P. 39-48

Tendency to increase the role of the mass media addressee determines the importance of communication component in the structure and methods of organization of content. The paper considers ways to implement discursive monitoring in the process of telephone interaction between subjects of radio communication (leading musical entertainment and information and analytical programs and radio listeners). One of the main ways to satisfy the demand of the mass audience for the individualized presence in the media space is the formation of interpersonal discourses in the institutional discourse of the radio. This interpersonal discourses are virtual environments in which speakers (addressees) identify themselves with participants in socio-communicative practices and realize the socio-speech need for dialogue, recreational activities and self-actualization. Based on research in the field of mass media radio communication, discourse analysis and sociolinguistics, the author examines the ways of implementing discursive monitoring, which manifest themselves at the micro level (in repetitions, lexical echoes, replicas-requests, etc.). All this characterizes the moments of semantic and communicative intersections in the process of dialogue. The nature of the subject of the analyzed programs indicates the significant role of interactive dialogues with the addressee in the radio content. This suggests that for the organization of discourse, communicative mechanisms are needed to control the speech actions of the addressees who enter into a dialogue with the moderators. The specifics of the implementation of control can be traced in the realization of discursive rules and values that are unconscious by the communicants, but explicitly pointing to the effectiveness of control from the discourse. The situational-game model of interaction is characterized by attitudes towards a cooperative dialogue and parity of the positions of the communicants. Thus, the "power of discourse" manifests itself in two parallel plans for the development of the dialogic scenario. Communication from the position of the audience unfolds in the logic of mutually directed interaction, marked by lexical roll calls, repeated questions, etc. The visible dialogic effect within the boundaries of discursive regulations can be seen as the result of the efforts of the author constructing the dialogue based on the presumption of a mass audience, its interests and expectations. Ways of coordinating the communicative plans of authors and addressees (strategies, tactics) are considered in the aspect of the formation of the value-semantic space of communication, for the implementation of which the orientation towards communicative hedonism is of great importance. This is the speech activity of communicants, which has a recreational character. As a result of such game interaction, communicants enjoy actualization in the media space. The author concludes that communicative hedonism is the axiological dominant of the radio discourse, which is important for the implementation of both entertainment and information-analytical radio. Analysis of radio dialogues suggests that communicative hedonism is the basic mechanism for implementing discursive control.

Keywords: discourse of radio, interactive communication, dialogue, communicative hedonism, discursive monitoring