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| 1 | The article is dedicated to some peculiarities of M.I. Tsvetaeva’s poetic world. These peculiarities have been actualized by textual associations, which demonstrate different ways of the concept “chaos”. The analysis of means and ways of its representation on the level of associative words’ connections in the author’s works has been revealed. | 1538 | ||||
| 2 | The article is concerned with the study of lexical means that actualize associative level for some sides of chaos concept in poems of O. E. Mandelstam. The study was conducted within the boundaries of communicative stylistics of text and concentrated on two generalized associative arrays: chaos — basis of being; chaos — eternity — mystery — cosmic space (sky — planets). Some specific characteristics of poet’s worldview and style are revealed. Keywords: concept, textual associations, associative array, poetic worldview, individual style | 1583 | ||||
| 3 | The article points to method of fiction concept modelling in poetic discourse of M.A. Voloshin on the basis of analysis of textual associates, which are a part of associative sphere of chaos concept. The research is related to communicative stylistics of text. Keywords: discursive analysis, method, chaos concept, textual associate, direction of associate | 2341 | ||||
| 4 | The article points to method of comparative layerwise analysis of fiction concept with a glance of textual associates and generated associative directions by example of chaos concept in poetic discourses of M. I. Tsvetayeva, M. A. Voloshin and O. E. Mandelshtam. The main consideration is referred to the comparative analysis of the content, structure and means of representation of chaos concept in poets’ works. Keywords: fiction concept, comparative layerwise analysis of concept, textual associate, associative directions, idiostyle | 1563 | ||||
| 5 | In the course of chaos concept analysis in the Silver Age poetry of M. A. Voloshin, M. I. Tsvetaeva and O. E. Mandelshtam, the author considers the relation of the poet’s individual features in the content, structure, and representation means of the key literature concepts at the turn of the century. Keywords: chaos concept, poetic discourse, stylistic usage, idiostyle, textual associates, association directions | 1580 | ||||
| 6 | The article contains analysis of means and methods of self-presentation of politician and businessman M. D. Prokhorov as a refl ection of cognitive-stylistic peculiarities of his language person. In the capacity of material of research interviews of 2010–2012 that had been given to radio “Echo of Moscow” are used. Keywords: language person, idiostyle, cognitive peculiarities of discourse, lingual self-presentation of a person | 1618 | ||||
| 7 | The article provides definition of “communicative style of language personality” notion. The communicative style of M. Y. Ganapolskiy., “Echo Moskvy” radio presenter, will be described. The peculiar features of his language behaviour, communicative tactics and strategies, communicative roles, general communicative tonality of his public discourse will be given. Keywords: language personality, communicative style, communicative tactics and strategies, communicative role | 1656 | ||||
| 8 | The article deals with the analysis of regulative means and structures in a public discourse of A.A. Venedictov’s interview. The regulative means and structures correlate with communicative tactics and strategies in journalist’s discourse and also they compared with communicative roles of language person and his relation to communicative standard. Keywords: regulative means, regulative structures, communicative style, language personality | 1437 | ||||
| 9 | The article points to specificity of the new type of language personality, which is conditional on dominating of media communication channel in modern network communication. The author found out certain typical peculiarities of informational-media personality with a glance of linguistic and extralinguistic factors of communication, which are connected with the use of new informational technologies in communication process. Keywords: language personality, informational-media personality, discourse, mediadiscourse, communication channel, linguistic and extralinguistic factors of communication | 1669 | ||||
| 10 | The article points to a notion of “intellectual substyle” of language personality on the basis of linguistic approach with the use of different types of dictionaries which fix the image of this phenomena on the basis of usage and collective language consciousness information. Its peculiarities with a glance to psychologists’ opinion and works of specialists in linguopersonology are defined in the article. Intellectual substyle is examined in trend of communicative stylistics of text as a component of cognitive style of language personality along with mental-psychological substyle which includes sphere of its emotional and intellectual motivation and psychological peculiarities; it also goes along with thesaurus substyle which reflects specificity of informational thesaurus of personality, its simplicity/complexity, measure, intensity, width, variety and originality of associations; at last it goes along with epistemic substyle which reflects support of object and practical experience either theory and logic, or figurative sense of reality in cognitive activity of language personality. From the view point of linguistics and with support of dictionaries intellectual substyle is defined by the author as typical for language personality intellectual peculiarities which are reflected into discursive practices and are estimated in positive or negative way in society, and are presented as distinctive features from the birth or in the process of education. These intellectual peculiarities include possibility of effective intellectual and creative activity which are expressed into remake of different information (complicated, abstract and daily), its analysis, comparison, synthesis, generalization, getting new information, possibility of providence, availability of knowledge, intellectual interest and achievements in intellectual sphere, quickness at situations comprehension and reactions on it, importance and measure of thoughts, subtext and mood feeling skill, possibility of its usage for certain aims. Keywords: idiostyle, communicative stylistics, intellectual substyle, cognitive style, language personality, lexicographic sources | 1435 | ||||
| 11 | The article deals with informational waves as a new notion of up-to-date informational and media paradigm. We picked out some types of informational waves, such as strong and weak in accordance with degree and force of influence on society; long and short according to duration of social interest to informational occasion, which stimulates informational waves. In accordance with form and character of informational waves’ spreading (peculiarities of their components’ realization in global communicative sphere) we distinguish such types of informational waves as cumulative resonance; cascade; funnel; prism. We described peculiarities of every type. The suggested author’s theory of informational waves reflects existing system of communication in media sphere, defines up-to-date period of media existence; explains objective laws of the existence of information events; reflects that mass media and Internet as a channel and field of communication influence person’s mind and society. Keywords: media discourse, informational waves, informational echo, types of informational waves | 1891 | ||||
| 12 | The object of consideration in the article is media texts of special type which were provisionally called tertiary texts. These texts have in different degree thematic, informative, semantic and associative generality with initial media texts (initial and secondary) and reflect actual informational reason. These texts of the third degree are characterized by different connection with initial and secondary texts and individual modification of their content according to their informative, semantic and estimated grades in conditions of different personality interpretation and media sphere’s active development. Tertiary texts are examined as informational echo which are conditional on specific character of communication in Global Network: a special communication channel, speed of information distribution, special communicative behavior of informational and media personalities of different types. The last one is connected with possibility of interactive response of communicators who estimate and interpret informational reason which was mentioned in initial or secondary media text in their own way. Keywords: media sphere, media text, initial, secondary and tertiary media texts, informational and media personality | 1226 | ||||
| 13 | Under conditions of up-to-date informational society, strengthening of the role of Internet and new computer technologies in our life a special role belongs to the analysis of the structure of modern media communication from the point of view of its field system, which allows to find out its principal and peripheral elements and to define the process of media communication. The article points to description of informational fields of different types from linguistic position. The author defined and examined informational fields of global network, mass media, informational and media personality and text. Media communication is presented as a continuously developing multilayer supercomlex structure of informational fields of different types, which forms hypertextual space. A special attention is paid to informational field of journalist’s language personality. In view of the information fields of the journalists’ language personality according to the types to their functions and communicative effect are detected: 1) mediator, moderator, amuser; 2) leading, driven. Detemines the connection of the information field of the language person with its idiostile. Keywords: media communication, informational fields of global network, mass media, informational and media personality, text, informational and media journalist’s personality, idiostyle | 1616 | ||||
| 14 | The article deals with phenomena of informational waves in media discourse from the linguistic point of view, stages of its appearance, types of informational waves are analyzed at the level of interrelation of media texts in Internet. Informational wave is defined as a connected with informational echo current of media texts’ reactions to informational reason with extraction of peak and fall of social interest and media citations. Informational echo is defined as denominated in the following media texts information about the primary text of news, which is dedicated to topical informational reason. The question of existence of informational reason in media from the point of dynamics of informational waves is examined in the article. Informational waves can get a new form of cumulative resonance, cascade, crater, prism. Keywords: media discourse, informational reason, informational echo, informational waves, types of informational waves | 1299 | ||||
| 15 | The article deals with peculiarities of discursive practice of informational and media language personalities of spectators (witnesses). Spectators (witnesses) are communicated persons who deal in network according to their subjective reasons and become witnesses or participants of events, which can be the informational reason for Internet communication. This type of language personality is free in choice of style, genre, means of communication, which are defined by its causes, common level of culture (it can be different) and thesaurus. Correlation of this type of language personality with the other closed types of Internet communication are examined. Some peculiarities of media discourse of the type of informational and media language personalities subject to subset are revealed. Comments on television broadcast “Perceptibly” and media texts of blog and interview from the site of radio station “Echo of Moscow” are the material of the research. Keywords: informational and media language personality, spectators (witness), media discourse, discursive practice, comment | 1443 | ||||
| 16 | The article deals with topical for up-to-date media communication tertiary texts, named so by the author. These texts are reactions to primary and secondary media texts. According to regulative theory as one of the trends of communicative stylistics of text it analyses the regulative potential of tertiary media texts, including typical and more spread regulative means, regulative structures, means of regulativity and regulative strategies, which determine pragmatics of media communication members; reveales the factors, which influence efficiency of this process. Comments to primary and secondary texts from the site of radio station “Echo of Moscow” to the interview of K. Kosachev in April 2017 are the material of the research. It was determined that there is a dependence of regulative potential of tertiary media texts not only on individual peculiarities of its authors (level of their speech and common culture, specificity of world’s view, psychological and cognitive qualities), but also on such factors as informational area (site, in which the text is placed); subjects of primary media text; informational field of author’s and journalist’s language personalities including their value orientation; genre peculiarity of tertiary media text; media channel of connection owing to which efficient reaction on opinions of other Internet users is realised. It was revealed that value modality of tertiary media texts of comments genre is connected with dominating of emotional and valuation vocabulary including invectives, usage of different means of influence, including tropes, phraseological units, aphorisms. Among the regulative structures means of repetition (with citing of opponent’s statements or a primary text’s author) and a contrast for an opposing your own opinion to others is rather spread. The typical for tertiary media texts means of regulativity are the principles of simultaneity and vectors in the text activity of communicants. According to regulative strategy the most frequent strategy is an explicit strategy of intensifying and convergent type with predominance of the logic of expressing emotions. The results are of great interest for the theory of speech influence, media linguistics, communicative stylistics of text. Keywords: media communication, media text, media discourse, tertiary media text, regulative theory, regulative potential, informational and media language personality | 1483 | ||||
| 17 | The article deals with detection and description of linguistic and extra linguistic regularities of informational waves forming in media communication. An informational wave is interpreted as a connected with informational echo stream of media texts-reactions to one informational reason with detection of peak and recession of social interest and media citations. Establishes the connection of media waves with different types of media texts: primary, secondary and tertiary (texts of the third turn, which are an echo of primary and secondary, are dedicated to topical informational reasons). Reveals linguistic and extra linguistic factors, influencing the appearance and existence of different types of informational waves. As the linguistic factors of the emergence and development of informational waves were examined the following: 1) repeated key words and phrases, and means of their actualization (attributes and predicates, which attend the key words); 2) means of argumentation (logical, rhetorical, stylistic), which were used by the authors of primary media texts according to typical social value; 3) common citations including precedent phenomena, which connect different media texts in the network of informational waves. Extra linguistic factors, that are of great importance for informational waves formation and development, are typical of the following: topical informational reasons for society (events and personalities); realizing in media discourse strategies of provocation, conflict, advertising, connected with psychology of events perception of mass addressee and pragmatics of media communication; informational field of newsmaker and informational field of platform where communication is realized. As an empirical material were analysed primary, secondary and tertiary media texts, forming dynamics of informational waves, which is stimulated by program “Special opinion” with participation of Maxim Shevchenko as a guest and an anchorman Sergey Buntman on radio “Echo of Moscow” on 6-th of July 2017. The results are of interest for theory of speech influence, media linguistics, communicative stylistics of text. Keywords: media communication, media text, media discourse, informational waves, tertiary media text, informational and media language personality | 1838 | ||||
| 18 | The article contains generalization of experiments’ results, which were based on methods of scalling and addition of suggestions; analysis of influence of public language personality’s voice and appearance in the the audio-visual form of the author’s media text spread; research of the results of informants’ modelling of author’s verbal portrait including indication of his age, social status, education, interests, peculiarities of appearance, character. Linguistic and extralinguistic factors affecting the interaction of the public language personality and the media environment have been identified. It was determined that media text’s name, its placement (informational plot) and idea are of the most important characteristics, that have an influence on media text’s effect on collective language personality of young people (the informants were the students of philological faculty at the age of 18-20 years old). It was found out that outward of public language personality and usage of figurative means and rhetorical devices during media discourse perception are the most significant characteristics for this category of informants. Audio-visual channel of media text spread considerably broadens spectrum of its influrnce on collective language personality according to the results of experiments. Special importance acquire voice characteristics of media text’s author (timbre, time, volume, intonation, pause, logical stress), which allow to perceive sense accents of an author, his emotions and assessments sufficiently. Outward of media text the author and his nonverbal behavior (gestures, mimicry, outfit) as special discursive factors are also significant for media text influence on collective language personality and modelling of different author’s peculiarities by addressee, that is of great importance for comprehension of author’s position verbalized in a text. In terms of influence of media text in the case of its written form of its distribution the key role belongs to a theme, which is dedicated to, and to author’s position, explicated verbally. The received results are of interest for the theory of speech influence, media linguistics, communicative stylistics of text. Keywords: media text, media discourse, language personality, experimental methods | 1537 | ||||
| 19 | Introduction. Well-reasoned discourse is still one of the most widespread in up-to-date media sphere. It is conditional on peculiarities of modern social and historical age context and necessity to prove different viewpoints on current events. That is why study of types and means of argumentation is one of the topical task in different spheres of knowledge. The aim of the article is the detection of idiostyle peculiarities of media discourse of a public language personality abreast of argumentation’s types in the sphere of different informational reasons that are used by this person. Methods of research are based on discursive, semantic and stylistic analysis usage supported by regulative theory as one of the directions of the communicative stylistics of the text. Results and discussion. Dependence of types of argumentation that were used by public media persons on objective factors (informational reason, theme, speech genre) and subjective (goal-setting, communicative and cognitive, cultural and speech author’s peculiarities) is determined. Common and individual regulative means, structures and ways, which are typical for argued discourse and for analyzed individual discursive practices, are revealed in the article. The typical regulative structures and means of regulation are the following: usage of opponent’s quotations with further denial; reference to opponent and appeal to him that is attended by direct or indirect characteristic; reference to facts and quantitative data, usage of comparison of similar signs for proof, intensification of expression and polemic excitement at level of language means. Individual peculiarities of argumentation are the following: difference of author’s intentions, scale of informational reasons for counter-argumentation; choice of argumentation type subject to personality’s idiostle including his cultural and speech, cognitive and communicative styles, availability of author’s regulative means of logical and/or rhetorical argumentation in media discourse. Conclusion. The introduced approach to the study of argumentative discourse from the point of view of the idiostyle manifestation of a public language personality, revealed the difference between argumentation types according to the aim, means and effect of influence, which is caused not only by objective factors, but author’s individual peculiarities and information field of media text authors. These findings are of interest for media linguistics, theory of speech influence, speech conflict study, communicative stylistics of text. Keywords: communicative stylistics of text, regulative theory, argumentative discourse, types of argumentation, idiostyle, public informational and media language personality, informational field of language personality | 1517 | ||||
| 20 | Introduction. Researching of different informational and media language personalities is of great interest in connection with intensive role of new information technologies and their influence on thinking, world picture and speech behavior of up-to-date person. The relevance of this study is connected with it. The research points to detection of different types of modern political essays writers. The aim of the article – determination of typical and individual peculiarities of up-to-date political essays writers as informational and media language personalities subject to different models of their speech behavior and reaction to topical informational reasons. Material and methods of research are based on discursive, semantic and stylistic, comparative analysis usage supported by regulative theory as one of communicative stylistic of text trend. Results and discussion. Peculiarities of modern political essays writers as a syncretic information and media language personality with critical thinking, a desire and the ability to prove and argue his opinion, polemic approach in understanding various informational issues relevant for society, strongly pronounced rhetorical competence, a lively media image and a special idiostyle, mainly oriented to nonconformism. The types of modern political essays writers on basis of their speech behavior and aims are revealed. They are the following: 1) hyperrealist (distinguishing capacity of this type is naturalism, factuality, demonstrativity); 2) political essays writer-enlightener (he can be an expert or moral authority, be engaged in educational or enlightening activity); 3) political essays writer-enlightenerromantic (passionate about his own picture of the world, his principles, harmonious, has his own rich experience, positive attitude); 4) political essays writer-enlightener-ideologist (a fanatic-propagandist, faithful to a definite ideology, which he passionately upholds and imposes, builds a dichotomy or antinomy, is paradoxical). Common and individual regulative means, structures and ways of regulativity, which are typical for media discourse of modern political essays writers and for individual discursive practices of media personalities are revealed. Individual peculiarities of political essays writers are the following: difference in intensions, scale of informational reasons for controversy; choice of means and ways of influence on mass audience, availability of author’s regulative means and structures, logical and/or rhetorical argumentation in media discourse. Conclusion. The proposed approach to studying a modern political essays writers’ media discourse from the point of view of typical and individual manifestations of these information and media language personalities revealed that detected types of language personalities which show themselves in speech behavior are different in their aim, means and effect of influence, which is due not only to objective factors, but individual copyright features of these individuals, but individual and author’s peculiarities of these personalities. These findings are of interest for media linguistics, linguistic personology, theory of speech influence, speech conflict study, communicative stylistics of text. Keywords: media discourse, informational and media language personality, types of informational and media language personalities of political essays writers, communicative stylistics of text, regulative theory | 1418 | ||||
| 21 | Introduction. Media discourse of public informational and media language personalities is one of topic object of research in up-to-date Russian studies in connection with the active role of information and communication technologies in modern society and the new cognitive and discursive paradigm of linguistic knowledge. Of particular interest are linguistic personalities of the syncretic type, combining several types of activities at once, performing different roles (social, professional, communicative, etc.). Boris Akunin (Grigory Chkhartishvili) belongs to this type of person. The aim of the article is to research the reflection of literary creative work the theme in media discourse of a famous writer and blogger Boris Akunin as a person of the syncretic type, to examine and describe his conception of literary creation’s specificity in the aspect of the author’s idiostyle. Material and methods. The author’s blogs of 2020 and interviews with his participation in 2015–2021 were taken as the research material. To study the idiostyle features of an information and media language personality and its ideas about literary creation, a complex methodology for analyzing the general idiostyle was used, developed in communicative stylistics, including consideration of 3 personality styles: cultural speech, cognitive and communicative. The methods of discursive, semantic-stylistic and contextual analysis were used. Results and discussion. The study showed that the theme of literary creation, which is a key theme for the writer and blogger Boris Akunin, has received a special embodiment, taking into account his creative personality. In blogs and interviews, both general ideas about creativity and a special author’s view of the literary process are reflected. For Boris Akunin, creativity presupposes: the continuity of the literary process, in which the author is included; freedom in choosing genres, themes, style; play as an element of creativity; intrigue as a stimulus for interest in life and creativity; development, lack of routine and monotony. Creativity is viewed by the writer as something that helps to understand modern life. The cultural and speech style of a language personality, reflected in the media discourse, allows us to speak of Akunin as a bearer of an elite type of speech culture, judging by the use of various stylistic techniques and expressive means, along with the use of both literary and (less often) colloquial vocabulary. Analysis of the reflection of literary creativity’s theme in the media discourse of personality demonstrates the combination of rationalistic and metaphorical substyles of cognitive style typical for a writer and blogger. This can be judged by the author’s admissions in his blogs, and by the answers to questions regarding creativity in an interview with his participation. The communicative style of Boris Akunin as a person of the syncretic type is characterized by the skillful use of communicative strategies to attract attention, cooperation, and encouragement to dialogue. Taking into account the addressee’s factor and changes in the dialogue with him in connection with new information technologies characterizes the writer and blogger as a modern person, who is constantly ready for changes. Conclusion. The study of the specificity of literary creativity theme in the media discourse of the famous writer and blogger Boris Akunin as a person of the syncretic type showed not only a certain variation in his idiostyle, but also the commonality of his speech, communicative and cognitive manifestations in the genres of blog and interview. The analysis of the author’s media discourse allowed to reveal some of the features of his creative laboratory, to identify the goals and motives of literary activity. Obtained observations are of interest for the theory of speech communication and stylistics. Keywords: information and media language personality, syncretic personality, Boris Akunin, idiostyle, media discourse, blog, interview | 1565 | ||||
| 22 | Introduction. The results of the XII International Scientific Conference, dedicated to topical issues of the study of Russian speech culture and text, are considered in the general scientific context of modern Russian studies and methods of teaching speech culture in a university and school practice. The aim is to present a brief review of the reports made at the sections and Plenary sessions of the conference “Russian Speech Culture and Text” (Tomsk, May 20–21, 2022). Material and methods. Expert description, analysis and generalization. Results and discussion. Analysis of the content of the reports made it possible to reveal the main trends characteristic of modern speech science and text theory, which are relevant for the further development of modern Russian studies. The prospects for further study of speech culture and text for university and school students based on the achievements of linguistic pragmatics, cognitive linguistics, discourse theory, media linguistics, linguopersonology, text style, text-centric and axiological directions of modern methods of teaching the Russian language are outlined in the article. Conclusion. The conference identified key topics and issues that require further study, outlined plans to strengthen scientific ties that allow the exchange of experience and the implementation of existing scientific developments in practical scientific and educational activities. Keywords: Russian speech culture, text, language picture of the world, discourse, language personality, media communication, methods of teaching speech culture and text activity | 1026 | ||||
| 23 | The dominant role of the school in the life of modern society, its significance for the education and upbringing of the younger generation, the importance of analyzing ideas about the up-to-date school, the need to develop a methodology for conceptualizing the concept of school in the mass consciousness determined the relevance of the monograph by E. A. Bazhenova and V. I. Shenkman. A descriptive method and methods of analysis, synthesis, comparison and generalization were used in the monograph. The scientific novelty of the monograph is due to a comprehensive description of the content of the school concept based on the existing stereotypes of native speakers of the Russian language with use of various sources, including song discourse and Internet discourse. The study by E. A. Bazhenova and V. I. Shenkman was carried out in line with the modern cognitive-discursive paradigm of linguistic knowledge based on the analysis of the school concept at the present stage of its comprehension by Russian native speakers and in the aspect of diachrony. The integrated approach with lexico-semantic, functional, discursive analysis of the lexical representatives of this concept, the use of a comparative analysis of their actual meanings in the context of various discursive practices with the usual semantics of these units based on numerous lexicographic sources, allowed the authors of the monograph to identify and deeply and systematically describe the content of the concept of school. The monograph identifies the main trends in the interpretation of the concept and the dynamics of ideas about the school in the collective consciousness of Russians. The main factors that are associated with these changes were determined in the monograph. The extensive empirical and lexicographic material used in the monograph (52 dictionaries), reliance on modern achievements in linguistics and its methodology determine the reliability and validity of the results obtained in the study. The monograph by E. A. Bazhenova and V. I. Shenkman, due to its relevance, theoretical and practical significance, will be in demand by specialists in cognitive linguistics, discourse studies, functional stylistics, in the university practice of teaching these disciplines, as well as by everyone who is interested in the problems of modern education. The material of the monograph is of interest to teachers, psychologists, and sociologists. Keywords: school, lexico-semantic and functional analysis, discourse, discursive realization, song discourse, Internet commentary | 1077 | ||||
| 24 | The role of media education and the need of forming media culture of users are incresing in the presence of intensive development of informational and communication technologies and growing of the Internet influence in the life of a modern person. One of the brightest demonstrations of the media culture of a language personality is the ability to create and adequately perceive media projects as a reflection of a person’s creative facilities in various fields: cultural, communicative, textual, technological. Insufficient knowledge of this issue determines the need for its development. The aim of the article – working out of the problem of organizing media project activities, elaboration of information about the features of a media project as a linguo-communicative phenomenon with relation to its form, content, function, determination of the methods for its creation and analysis. The article uses an expert description of the available sources on the history and theory of the issue, examination, analysis and generalization. In organizing media project activities, it is necessary to rely on a set of methods, including sociological methods, methods of analytical and critical thinking, discursive analysis, methods of effective teamwork; it is necessary to have the skills of text formation and stylistic editing of media texts, the skills of using computer technology. The media project as a form of communication between the creator and the addressee is defined in the article in terms of form, content and functions as a text product based on a combination of various audiovisual technologies, the author’s skills to create new relevant and original content, uniting people as a result of joint communicative activity for the sake of a common cause. Communicative activity involves the creation of media texts and their perception, interpretation and understanding. Media project as a linguo-communicative phenomenon solves problems connected with critical thinking, analysis and synthesis of multifold information and presentation of author’s ideas to the addressee. In the transmission of information, various means are important, including linguistic and non-linguistic ones (indices, symbols, icons). Their competent use determines the effectiveness of media project activities and characterizes its linguo-didactic potential in the field of education. The article describes the types of media projects identified by the author: by structure, genre features and related activities, as well as by the number of participants in educational activities. It is significant that the preparation of a media project includes the definition of its topic, goals and tasks, the factor of the addressee. To do this, according to a set of methods and existing competencies, it is necessary to identify a void; take into account the factor of integration into the general media context; write a script; prepare a presentation, video; determine the site for placement; to carry out cooperation within the framework of team and expert activities; to adapt and adjust the product; consider the distribution of the media project. The parameters of a comprehensive analysis of a media project as a linguo-communicative phenomenon include evaluation criteria 1) publisher; founder; owner; editor 2) goals and tasks of the project; 3) accounting for the reader / viewer audience (target / targeted, general, random); 4) staff of authors, team, directing; 5) internal structure (themes, problems, script, plot, composition, details); 6) genre and stylistic features (genre, type of speech culture of the author, style, vocabulary, syntactic constructions); 7) design (image, verbal/non-verbal, advertising, infographics, effects); 8) frequency of release (day/week/month/year); 9) volume, timing, plan; circulation, number of subscribers, likes/dislikes, comments, views (day/week/month/year); 10) assessment of placement on a particular resource / site / hosting (surveys and data). Media project activity is formed on the knowledge, skills and abilities of the person in the field of theory and practice of media communication, rhetoric, stylistics, media linguistics, as well as in the field of information and computer technologies. The preparation of media projects is complex and contributes to the development of creative thinking, general culture and media culture of the person. Keywords: media communication, media culture, media education, text activity, media project, methods for creating and analysis criteria for media projects | 1396 | ||||
| 25 | The study of subtext information refers to important problems of modern text theory. Along with factual and conceptual information, it is important for the recipient who perceives the text to understand the subtext, which has various means of representation. The analysis of various types of subtext and the means of its explicit or indirect expression is relevant for modern linguistics, because it is connected with the problem of text interpretation. The purpose of the article is to identify the idiosyncratic specifics of the expression of subtext information in the early poems of the symbolist poet I. Annensky. The subtext in the work of the existentialist poet I. F. Annensky is insufficiently researched. Related to this is the relevance of the study of the author’s philosophical lyrics. The article used such research methods as contextual and conceptual analysis, as well as semantic-stylistic, biographical. The analysis of the poems from the first of the author’s first collection “Quiet Songs” (1904) made it possible to identify the subtext information in the author’s works and determine the means of its representation based on the theory of regularity of the communicative stylistics of the text. Some idiosyncratic features of the symbolist poet are established, reflecting the specifics of this literary direction. Various linguistic and extralinguistic regulatory means and structures have been studied as markers of subtext in I. Annensky’s poems, regulatory dominants have been identified. As the analysis showed, the linguistic means and structures include the names of the collection and poetic texts, the choice of a pseudonym by the author, the use of tropes and figures, of which the author’s individual metaphors, epithets, unusual textual syntagmatics, symbol words, the dominance of antithesis were especially significant for I. Annensky. The extralinguistic means of representing the subtext in the poet’s lyrics include the choice of genre, rhythmic-sound and frame elements of the work. Collection “Quiet songs” by I. Annensky is an excellent example of philosophical lyrics. The rich conceptual sphere of the symbolist poet includes elements of the ancient worldview and existential philosophy. The means of representation of the subtext reveal themselves in the poet’s lyrics in minimal units (italics, lexical regulatives, etc.) and large elements within the general structure of the text, actualizing concepts, chronotope, allusions. Keywords: I. Annensky, subtext, means of representation, symbolist poet, Silver Age | 865 | ||||
| 26 | The relevance of the study is determined by the importance of analyzing the main stages in the development of stylistics as one of the dominant areas of modern speech science. This area reflects a change in the scientific linguistic paradigm and a shift in emphasis from the study of language to the study of speech and speech activity. Although some stages of the development of stylistics have already been covered to one degree or another, it is important to summarize the existing observations and the dynamics of the formation of this field of knowledge as a whole. The purpose of the article is to analyze the problems and brief history of Russian stylistics in modern scientific interpretation, review various stylistic trends developing at different stages of its formation, and identify the prospects of stylistics. The material for the study is the works of famous linguists written in different years, including recent publications. Based on observation, analysis and generalization, the main features of individual stages and trends in stylistics development in Russia were identified, and the prospects for modern stylistic research in line with the new scientific cognitive-discursive paradigm in linguistics were outlined. The article points out stylistics as an important part of speech science and communicative theory of text, which is important for the formation of human speech culture. The dynamics of the development of Russian stylistics in the XX–XXI centuries are presented, the contribution of individual scientists to the formation of its various directions at different stages of stylistic development is characterized. The article notes the connection between stylistics and the theory of discourse and the prospects for the development of this field of knowledge, taking into account the change in scientific paradigms. The future of stylistics is connected with the communicative theory of text and related areas of knowledge in communicative, cognitive, anthropocentric, psycholinguistic, discursive and other scientific areas of modern Russian studies. The tendency towards integration with other fields of knowledge is decisive for modern stylistics, which has a strong theoretical basis, formed on the anthropocentrism and textocentrism of the humanities, and is strong in its scientific schools. The diversity of spheres of communication and speech practices of linguistic personalities of different types, the emergence of new information technologies and communication channels determine new horizons for stylistic research in the 21st century. Keywords: stylistics of the Russian language, stages of development of stylistics, scientific directions, style, text, discourse | 1132 | ||||
| 27 | The conceptual and terminological apparatus of modern cognitive linguistics requires clarification in terms of its relationship with textual (discursive) activity, in which the content and structure of the key concepts of cognitive linguistics are manifested. This is especially relevant in connection with the modern cognitive-discursive scientific paradigm, which is characterized by tendencies towards integration with related fields of knowledge, including psycholinguistics, text and discourse theory. The purpose of the article is to develop a model of the structure of the concept in terms of its connection with textual activity, and it based on the theory of archetypes by K.G. Jung and the theoretical basis of communicative stylistics of the text. The research material included scientific articles and monographs devoted to the history of the issue. The article uses the general scientific descriptive method and techniques of analysis, synthesis, comparison, generalization, classification and modeling. In considering the connection between the concept and textual activity, the theory and methodology of communicative stylistics of the text is used. Complex multi-layered and multi-level structure, cultural essence and field nature is common in the interpretation of the concept by researchers is the recognition of its mental nature. At the same time, modeling the structure of the concept requires clarification in terms of reflecting the universal and unique in it. Studying the concept model is especially important for primary and secondary textual activity, which reflects the concept and its components. Reliance on the theory of archetypes by K.G. Jung allows deeper understanding of the nature of the concept with an emphasis on the sphere of the collective unconscious and the theory of individualization, important for communication based on textual activity. The model of the structure of the concept from the point of view of the reflection of the universal and individual in it can be conditionally presented as a system of layers with the identification of the archetypal layer as the nuclear one. The concept model proposed by the author includes the nuclear zone, the near-nuclear, pre-nuclear and peripheral zones. The core zone of the concept is made up of an archetype, which is universal for most people; it is associated with the sphere of the unconscious, with “generational memory” and determines the remaining zones of the concept thanks to various associations assigned to the archetype. The adjacent zone includes associative, figurative and symbolic layers, stimulated by the corresponding nominee of the concept – the sign (signs) used in the discursive (textual) activity of the community. The pre-nuclear zone includes the subject and conceptual layers of the concept, associated with the process of awareness by the community and the individual of the features of the reality of the surrounding world or consciousness corresponding to the nominated concept. The value-evaluative layer (interpretative) is assigned to the peripheral zone of the concept, which reflects not only the connection with collective memory, but also the process of individualization based on a person’s personal linguistic and social experience. The use of the concept model proposed within the framework of communicative stylistics of the text allows us to specify the methodology of conceptual analysis from the point of view of differentiating the universal and the individual in the content and structure of the concept. This is important for the semantic interpretation of the content of both individual concepts verbalized in texts and for the conceptual structure of the text as a whole. Modeling a concept and studying its implementation in a text is of interest for cognitive linguistics, text theory and communicative stylistics. Keywords: concept, hyperconcept, concept structure model, text activity, conceptual structure of the text, communicative stylistics | 535 | ||||
| 28 | The poetic word is unique because it performs not only an informative function, but also an aesthetic one, associated with the impact on the personality of the addressee. According to philosophers and linguists, the language of culture and art is a tool for transmitting social, religious and political changes in society. This must be taken into account when analyzing the poetic picture of the world of famous masters of artistic words. Insufficient development of megaconcept notion in the conceptual and terminological apparatus of cognitive linguistics, poetics, stylistics determines the need to develop it taking into account not only the scientific, but also the general literary and historical context of the era. The purpose of the article is to analyze the regulatory means used by M.I. Tsvetaeva to implement the mega-concept "woman", associated with the images of the author’s lyrical heroines, acting in certain role models of behavior, relevant for the end of the 19th – beginning of the 20th century in Russia. The article analyzes poetic texts by M.I. Tsvetaeva of different years, which present role models of behavior of lyrical heroines, reflecting different facets of the mega-concept "woman". The work is based on the theory of regulatory communicative stylistics of the text, the use of methods of semantic-stylistic, motivational, contextual analysis and the "word-image" method. The mega-concept "woman" is presented in the study as a complex multifaceted cognitive structure and a reflection of the linguacultural trend in the general context of the late 19th – early 20th century in Russia. This stage in the country's history is characterized by changes in public consciousness: collectivism gives way to individualism, there is a rethinking of ideas about man and his role in the world, which has generated interest in gender differences, and new role models of women's behavior appear, causing public resonance. These tendencies received artistic realization in the poetic picture of the world of M.I. Tsvetaeva. The images of M. Tsvetaeva's lyrical heroines are considered as a reflection of different models of women's behavior that are relevant for this period in Russian history: 1) the role model of a woman who does not have the right to vote; 2) the model of a woman-creator; 3) the model of a loving woman; 4) the model of a mother. A wide range of various regulatory means and structures of different levels used by the author to influence the addressee and reveal the multifaceted essence of the mega-concept "woman" has been identified. The most common among them are: epithets, metaphors, rhetorical questions, exclamations, addresses, graphic means; stylistic devices of repetition, contrast, gradation, syntactic parallelism, etc. The interpretation of the mega-concept as a multifaceted cognitive structure and reflection of the linguacultural trend in the world view of society in a certain period of its development allows us to take a new look at the image of a woman in the broad literary and historical context of the era, based on different role models of behavior of M.I. Tsvetaeva’s lyrical heroines. The obtained results may be of interest for linguapersonology, cognitive linguistics, and communicative text stylistics. Keywords: M.I. Tsvetaeva, communicative stylistics of the text, poetic text, linguocultural trend, megaconcept, regulatory means, image of the lyrical heroine | 373 | ||||
| 29 | The study of means and methods of speech influence remains a pressing issue for various areas of communication, since at all times it is important for a person to have an effect on interlocutors and be understood. Lexical means have special pragmatics, given their various nature and basic character for transmitting information and influencing the addressee. The modern digital age is no exception, although the range of communication tools used has expanded significantly due to new information and computer technologies. The anthropocentrism of the modern scientific linguistic paradigm, the insufficient study of the information and influence potential of new media genres, new communication channels and communication formats that are implemented in the Telegram channel, determines the need to study the media discourse of the leading Telegram channel that has an impact on the mass audience. Despite the existing studies devoted to media discourse and the means of exposure on it, the issue of means of influence in the media discourse of leading Telegram channels remains insufficiently studied. These factors determine the novelty of the platform and its specificity, which requires separate analysis. The purpose of the article is to identify and analyze the main means of influence used in the media discourse of the leading Telegram channel, as well as to determine their effectiveness and impact on the mass addressee. The article examines two public open Telegram channels – “I am in chalk” and the Telegram channel – “Button”. The study is based on the use of speech influence theory, methods of content analysis, discourse analysis, semiotic and comparative analysis of channels. An algorithm for analyzing Telegram channels has been developed, which is relevant for studying the pragmatics of the speech influence tools used by the presenter. It includes the following parameters: 1) content and structure: a) channel purpose and choice of strategy; b) publication format; c) sections/headings; d) key topics; 2) sociology of the channel, the relationship between publication formats; 3) analysis of means of influence: a) stylistic features and type of speech; b) vocabulary in terms of usage, active/passive vocabulary, expressive-stylistic marking; c) visual accents of the text; d) interactive elements; 4) analysis of the audience’s reaction to publications (comments, reposts). The study found that using a variety of media, such as emotionally marked text, visual elements and interactive formats, significantly increased audience interest. The most effective approaches were those that combined text with visuals and interactive elements. Visual elements, including images, videos and infographics, are of consequence in attracting attention and improving the perception of information. It has been established that posts with visual content receive more views and audience reactions compared to text publications. Posts that have, in addition to text messages, various visual content, enjoy greater attention and interest from users, and have more views. Audience activity increases if the author uses dialogue and appeals, expressive-emotional vocabulary, rhetorical questions, and exclamatory sentences. Effective use of linguistic and visual means of influence, dialogic forms of communication in the media discourse of the leading Telegram channel attracts the audience, increases its interest in the Telegram channel. It is necessary to take into account the addressee factor and the characteristics of the target audience in the use of means of influence. The results of the study are of interest for functional lexicology, communicative theory of text, and media stylistics. Keywords: Telegram channel, media discourse, means of influence, methods of analyzing the presenter’s media discourse | 250 | ||||