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| 5751 | Loyko O.T. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 6-9 . | 1760 | |||||
| 5752 | Solodkov S.S. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 68-69 . | 1760 | |||||
| 5753 | Kolov A.Y. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 13-15 . | 1760 | |||||
| 5754 | The article is devoted to the problems of Additional Pedagogical Department’s foundation and development. These departments were a social movement and a powerful resource in upbringing of students all over the country at the beginning of the 60–80-s | 1760 | |||||
| 5755 | As a result of stationary investigations is established that the peat deposits of mire ecosystems in Siberia of different genesis are biochemically active in the whole profile. Preliminary data reflecting the particular dynamics of biochemical processes, depending on hydrothermal and redox regimes. Is established that, in comparison with Western Siberia, in the gorno-altai mires the processes of anaerobic destruction of cellulose are more expressed. Keywords: mire ecosystems, Western Siberia, Gornyj Altai, biochemical processes, dynamics of microorganisms population | 1760 | |||||
| 5756 | The development of the position of the teacher in dialogue in the context of anthropological approach is discussed in the article. The material of educational practice is comprehended in logic of the professional self-reflection of the teacher-researcher. Educational precedents, conceptualization of their contents, examination of results, the analysis and generalization are presented. Keywords: dialogue, project position, anthropological approach, self-reflection of the teacher-researcher | 1760 | |||||
| 5757 | The article presents theoretical foundation for definition the nursing and upbringing period of mother care concerning the early aged child as a critical stage in woman′s life which requires special demands to her personal and social resources. It′s widely known that the discussed period carries the potential risks and opportunities for personal development concerning both mother and child. Observes the results of empirical study of the dominant coping strategies implemented by mothers in the process of coping with life difficulties and difficult situations or problems related to the care and upbringing of the young children (from one year or three years age). The evaluation was conducted in terms of the severity of the dominant coping strategies in the overall structure of coping. Keywords: coping, coping behavior, coping strategies, early age | 1760 | |||||
| 5758 | The article describes the features and resources of museum pedagogy in the implementation of socio-educational activities. The theoretical basics of museum communications, network of educational events for spiritual and moral, civil- patriotic education of children and youth are presented. The practice of organization design and research activities using museum pedagogy based on social partnership and networking in Tomsk region is displayed. Over five years in some Tomsk schools with the support of the Department of Social Pedagogy of the Pedagogical Faculty of Tomsk State Pedagogical University the net project “Museum of Tomsk Theological Seminary as the Medium of Spiritual and Moral Education and Formation of Communicative Culture” is realized. The results of work on the implementation of comprehensive programs of spiritual and moral, civil-patriotic education, formation of informationcommunication skills are shown. Keywords: museum pedagogy, museum communication, social and educational work, civil-patriotic education, spiritual and moral development and education, design and research activities, the network educational event | 1760 | |||||
| 5759 | Mazaeva V.I. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 23-24 . | 1759 | |||||
| 5760 | A row of useful functions of contamination distribution in soil has been described. The mathematical properties of these functions has been investigated. The practical importance of proposed functions has been shown. The model for fixation of contamination on the particle has been proposed. Different cases of heterogeneous, homogeneous and intermediate fixation of contamination on a particle has been considered and correspondent formulas of contamination distribution in a soil has been given. | 1759 | |||||
| 5761 | The article is devoted to the analysis of two concepts - coffee and tea. The concept tea is chosen by the British as an icon of British culture. The concept coffee is not included into the classification of cultural symbols. We analyze the probable reasons why the concept coffee cannot be considered an icon, a cultural symbol. | 1759 | |||||
| 5762 | The rating of efficiency perspective for selection hybrid and parental forms of flax in conditions of Tomsk area is carried out. Is is shown, that the researched hybrid forms which have been brought up in different microclimatic conditions in territory of Tomsk area, differ by the increased parameters both seed, and fibrous efficiency to comparison with parental samples. The hybrids are perspective for test of sorts in territory of the West-Siberian region with the purpose of creation for a grade of bilateral use, that confirm the data of cluster analysis, discriminant analysis and dispersion analysis. For reception of high efficiency it is necessary further test of sorts of each form for revealing optimum conditions of cultivation | 1759 | |||||
| 5763 | The process of economy market model perfection is based on the activation of innovative activity, embodiment of scientifically technical development results in manufacture, creation of new technological processes and reorganization on modern scientifically technical basis of all branches of goods production and sphere of service. During last twenty years the higher school all over the world is in a condition of seraching the adequate answer to “XXI Century questions”. The creation of innovative universities will allow to solve the problem of disbalance between demand for the basic products of universities activity and opportunities of universities | 1759 | |||||
| 5764 | The category of deviation is expressed by some broad-meaning words with the root devia-, their meanings being divided into two groups. The semantics of the above-mentioned words may be made more specific by analyzing their contextual correlations with lingual units representing the concepts which are included in the field of deviation. These concepts form the hierarchical structure of the category of deviation, hyper-hyponym relations underlying this structure. Keywords: deviation, category, norm, lexeme, semantics | 1759 | |||||
| 5765 | The article describes the problem of definition of the maintenance of the process of diversification of formation of the future engineer; the key role of administrative competences comes to light. The example of the maintenance of administrative activity of the civil engineer at the stage of engineering designing is demonstrated. Keywords: diversification, competence, administrative competence, vocational training. | 1759 | |||||
| 5766 | The analysis of formation of special competencies of the future teacher is presented in this article. The author’s technique of formation of special professional competencies of the future teacher (law teacher) is described. It is done in the frame of the task’s technique with the use of information and communications technology. Keywords: professional qualifi cations, special competencies of the future teacher, author’s technique of formation of special competencies of the future teacher | 1759 | |||||
| 5767 | Eddy current high frequency pulse action were investigated by electron beam on titanium alloys at an energy density of 15 to 25 J/cm2, power (3 ч 6) 104 W/cm2. The authors demonstrate the possibility of layer determination of hydrogen in the materials treated with an electron beam. The shows the results of calculation of diffusion effects in the hydrogenation of titanium plates. Keywords: hydrogen, titanium, eddy currents, high frequency | 1759 | |||||
| 5768 | This paper is devoted to the history of the Ivankins' yurts, that were the center of the Selkup concentration and the keepers of the native Sheshkup dialect in XIX–XX centuries. The summary information obtained as a result of the analysis of the available ethnographic materials in this area allows restoring their earlier location in more detail, summarizing the data on important areas of the region and its vicinity. New ethnografic material of the autor is entered into scientific circulation, collected in the village of Ivankino in 2012–2013 years, in particular, the data about topography and toponymy, preserved in the memories of local people. Keywords: Selkup people, Sheshkup dialect, toponymy, the village of Ivankino, the village of Inkino, Puryanga, Pikhovskaya volost | 1759 | |||||
| 5769 | The article describes the experience of national and ethnic identity in the context of the educational process of the shorski peoples and teleut people living in southern Siberia. The study is aimed at strategic goal of the preservation of indigenous culture and language of the peoples of the region. Provides organizational forms and the pedagogical methods of the national component in education. Defined thesaurus field “ethnic identity”, justified the procedural characteristics of the formation of ethnic identity among children of indigenous peoples. The article offers the author’s pedagogical model for the formation of national-ethnic identity, serving as a set of interrelated components designed and capable of consistently and efficiently carrying out the pedagogical process, and includes the purpose, principles, levels, conditions, stages and results of operations. Keywords: ethnic education, national-ethnic identity, the preservation of languages and cultures of indigenous peoples of Siberia | 1759 | |||||
| 5770 | The article explains the use of the net present value for the evaluation of the effectiveness of forest management strategies for specific sites. In Russian practice, this indicator is mainly used for the evaluation of investment projects, but in forestry developed countries such as Finland and Canada for several decades now this index is used to evaluate the effectiveness of management of forest areas and planning for logging and reforestation on them. This is due to the fact that in the forestry sector, as well as in investment projects a great role is played by the factor of time, i. e. flows of revenues and expenses can be considerably spaced apart in time. This means that the use of indicators such as net income, profit, profitability, etc. do not allow to obtain complete information and give distorted results, as the time factor is not taken into account. Using an integrated model of economic evaluation in the context of strategies may also lead to an increase in the volume of selective logging, because their benefits can be assessed more clearly. Keywords: net present value, forestry, forest income, discounting strategy of forestry, forest planning, harvesting forest plantations | 1759 | |||||
| 5771 | The difficulties, which first-year students of secondary specialized schools meet at the initial stage of education, can decrease their educational motivation. So, it is necessary to carry out pedagogical work to help the students to overcome current difficulties and to prepare them to face the challenges of the next stage of education. The objective of this pedagogical work is to create favorable conditions for the gradual transition from the typical for the majority of the first-year students indifferent attitude to the future profession and predominance of motivation to avoid failure to the correct vision of the future professional activities and positive attitude to the education in the secondary specialized school. The achievement of this objective is provided by the performance of the following pedagogical tasks: creating conditions for gaining experience of successful learning activity; assistance in adaptation to the environment of a new educational institution; teambuilding; formation of the correct vision of the future professional activities; development of independent learning skills. Keywords: initial stage of education, educational motivation, development of educational motivation, vision of the future profession, system of pedagogical measures | 1759 | |||||
| 5772 | When highlighting the concept of “personal activity” as an indicator of professional mobility, which is interpreted as readiness and adaptability to work under changing conditions based on the development of new forms and types of actions, the article describes a conventionally reflexive system of teaching methods of a modern teacher, which guarantees the formation of a teacher’s skills independently compose and evaluate teaching methods in a changing digital educational environment. The features of the proposed system of teaching methods are highlighted using a paradigm approach, taking into account the study of the status of the “teaching method” as a learning goal in the “Modern” educational paradigm. This status of the method in the context of teacher training allows us to indicate two classes of methods: methods of teaching and methods of organizing educational and cognitive activity. The essence of the specification of the methods of each class in the system of teacher training is determined by the property of autologicality (that is, the need to describe oneself). For the considered property, four main signs (characteristics) of manifestation have been established: the presence of an autological goal, fixing cause-and-effect relationships for using the method in a specific methodological system, studying cause-and-effect relationships for using the method when transforming the model of a specific methodological system, formulating a value judgment about the appropriateness of applying method in a certain methodological system or pedagogical situation. Endowing the property of autologicality with the selected characteristics of the content and procedural essence determines the link between knowledge and methods of activity, which is key for professional pedagogical education, allowing to activate professional (functional) literacy, qualitative characteristics of the personality, as well as the positive psychophysical mood of students. These competency components are included in the profile of “ability to understand and act”, considered as the basis of professional mobility. Achieving the didactic completeness of the presented conventional-reflexive system of teaching methods is determined by the formation of the teacher’s ability to independently compose teaching methods and methods for organizing educational and cognitive activities in a digital educational environment. As a means of forming this skill, a “learning-cognitive expert system” is proposed, which contains software support – a generator for disaggregating teaching methods and an expert block filled with methods of conventional role-playing reflection. Within the framework of using the proposed system, the formation of a selected skill can be carried out in three stages. In the paradigm terminology, the “educational-cognitive expert system” is, in fact, an element of the “value setting” of a particular “Modern” paradigm. The metaphysical part of this paradigm is given by the digital educational environment. Keywords: paradigm approach, disciplinary matrix, conventionally reflexive system of teaching methods, autological teaching method, professional mobility, ability to understand and act, educational and cognitive expert system, digital educational environment | 1759 | |||||
| 5773 | Gorbunova N.A. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 21-23 . | 1758 | |||||
| 5774 | . | 1758 | |||||
| 5775 | Revyakin Y.T. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 4-9 . | 1758 | |||||
| 5776 | The standard model of the program of the economical and social development of the subject of the Russian Federation was worked out by the Ministry of Economic Development and Trade of Russian Federation according to the instructions of the Russian government with an aim to improve the process of elaboration, confirmation and realization of the programs concerning the economical and social development of the subjects of the Russian Federation. The standard model has the form of a recommendation and it is built to provide the methodological unity of regional programs and their agreement with the state strategy of the economical and social development. | 1758 | |||||
| 5777 | In the Randall-Sundrum scenario we consider exact 5-dimensional solutions with localized gravity which are associated with a well defined class of conformal bulk fields. We analyze tneir behaviour under radion field perturbations. We show that it the Randall-Sundrum exponential warp is the localizing metric function and the equation of state of the conformal fields is not changed by the radion perturbation then the 5-dimensional solutions are unstable. We present new stable solutions which describe on the brane the dynamics of inhoinoqeneous OUST, generalized dark radiation and homogeneous polytropic matter | 1758 | |||||
| 5778 | The article demonstrates the experience of work for the student training for the unified state exam on mathematics at the institutions of post-secondary education as one of the directions of realization of the continuous mathematical education in the system «school – pre-university education – university – postgraduate education, self-education». The basic recommendations for the student training for the unified state exam on mathematics in view of the features of the exam in the test form are proposed. Keywords: continuous mathematical education, training for the unified state exam, quality improvement of school education | 1758 | |||||
| 5779 | Training programs on physical culture have provided studying of questions of history by school students. Therefore, the purpose of classes in history of physical culture with future teachers in the organizations of higher education and colleges is not only acquisition of knowledge, but also training in technique of teaching historical aspects, formation of interest in a profession. The article presents the results of the analysis of educational programs on physical culture for students of general education schools regarding existence of aspects of history of physical culture in them. The questions of the Olympic movement, the role of Pierre de Coubertin in its development and education, the origin of physical exercises and games are presented in programs for schoolchildren. There are no relevant issues in the programs on the history of the Paralympic Movement, the Deaflympic Movement, Special Olympics. Authors have determined possibilities of history of physical culture in formation of professional competences of future teachers of physical culture. Lessons of history of physical culture promote formation of important professional competences of future teachers and train them for organization of pedagogical, design, cultural and educational activity. The authors have defined the attitude of future teachers to the “History of Physical Culture” and the most expedient methodical receptions for use in classrooms. Most future teachers consider the history of physical culture an important topic, but they do not understand the practical significance of the subject. Among the most appropriate methods of teaching, students give priority to active methods. The authors have proved that students need special preparation for the use of methods of training in the professional activity. Keywords: history of physical culture, teacher of physical culture, students, school students, physical culture | 1758 | |||||
| 5780 | The author studies the issue of complex word generation based on an integrative speech-thinking model of word production. The model reveals processes of words production on onomasiological, cognitive and word-forming level. The paper presents the results of studying complex words on the material of Novosibirsk city ergonyms with attributive semantics. Ergonyms, being the most actively enriched category of onyms for the recent decades, reflect general trends occurring in the language: use of different structure components in the composition of a complex word; various possibilities of language game: lexical, stylistic and graphic features of neologisms formation. The most significant trend of modern word derivation is agglutinative or analytical nature of compounding process. Special analytical components of a compound word are clipped stems, root affixes, nouns, adjectives, numerals, graphical signs or abbreviations; which can be grouped in different sequences in the compound word. The position of the component expressing the attributive semantics can be initial or final, with the predominance of the initial, that expresses the semantic model “defining component-determined component”. The integrative speech-thinking model of word-production as the basic research method of word production assumes the description of representation structures of different types of knowledge at several levels (onomasiological, cognitive, nominative and derivation) and the choice of corresponding speech forms. When generating a new word the choice of the most essential information occurs at the stage of signifying the predicative form and is realized in the equivalent conventional or non-conventional models of word-production. Keywords: compound word, word-production model, integrative speech-thinking model of word-production, ergonym, onomasiology, proposition, compounding model | 1758 | |||||
| 5781 | «Myth and history» is represented in the given paper. The aim of this concept teems to be the division of such notions as historical consciousness and historical cognition. This special course is a step in overcoming the approach of objectivism in includes six special topics and references. | 1757 | |||||
| 5782 | Svarovskaya A.S. -. Tomsk State Pedagogical University Bulletin. 2004. Issue 3 (40). P. 123-125 - | 1757 | |||||
| 5783 | In the article the algorithm for professional success prognosis is described. On the basis of the system analysis the research of the personality potential is car¬ried out. The way of getting a synergy effect in the activ¬ity is investigated. | 1757 | |||||
| 5784 | One of the most interesting phenomena in the Russian literature in the beginning of the new millennium – the “padonki” (riff-raff) literature and aesthetics – is analyzed in the article, particularly in the aspect of the transformation of the classical models of the comical issues. Considering several texts that are most characteristic for this literature project the author shows the way the notion of the comical has changed for the “padonki” generation, reasons and originality of the “padonki” literature hooliganism, its genesis and perspectives. Keywords: the comical, humour, irony, axiology, the “padonki-style”, life creation. | 1757 | |||||
| 5785 | The article involves analysis of wind categorization based on the dialect material of the Selkup language. The paper considers the role of wind in the worldview of Selkup ethnic group, relevant wind characteristics, classification of the kinds of wind, atmospheric phenomena connected with the wind. Keywords: the Selkup language, language worldview, categorization, conceptual feature, wind | 1757 | |||||
| 5786 | The unit of measure of education quality is entered. Difficulties of introduction of a universal unit of measure are discussed. The option based on an average arithmetic assessment of knowledge of studied disciplines is considered. Sources of the errors arising at such expert assessment are studied. It is shown that the size of an error can be reduced if to use probabilistic approach. It is based on the introduction of functions – mathematical expectation estimation. The mathematical technology of processing of indicators of progress is offered. It is noted that the main problem there is a choice of an expert assessment. An example of objective calculation of an assessment is reviewed. The conclusion that the number of indicators of progress should not exceed three-four is drawn, otherwise errors of measurements increase more, than for 50 %. The problem of choice of indicators for assessment of level of training of the student is formulated. It is shown that the main priorities for the employer are his professional competences, and common cultural pale into insignificance. The conclusion can be drawn on quality of education, later some period after the beginning of work of the graduate of educational institution. It is shown that the state of educational-methodical documentation of the department has little effect on the quality of education. It is specified that major factors of improvement of quality of education are the material base of higher education institution, a condition of research activity and close cooperation with employers. They allow to introduce innovative achievements of science in educational process. Keywords: quality of education, unit of measurement, competence, measurement errors, working plan, standard of education | 1757 | |||||
| 5787 | Introduction. The article is focused on the structure of multicomponent terminological combinations and major functions they perform in modern English-language media discourse on environmental issues. It investigates how the term structure may change in the course of time, determines the main trends in the structural development of terms typical of media ecological discourse and discloses their functional potential. The aim of the study is to identify the main structural types and functional characteristics of multicomponent terms, recorded in the English texts created by popular science environmental journalists. The object of the study are multicomponent terminological combinations of English-language media environmental discourse. Material and methods. The research has been performed using the texts published from 2021 until 2022 on the site of the English-language online journal Earth Island Journal which is the media arm of Earth Island Institute – an organization that supports environmental activists and leaders working to protect the biological and cultural diversity. The sample number equals 212 multicomponent terminological combinations. A variety of methods such as observation, modeling, systematization, quantitative estimation, structural and functional analysis have been used to conduct complete research of the terms under consideration. Results and discussion. The results show that multicomponent terms are an important component of modern English-language media discourse. The analysis of the research data obtained has allowed identifying the main structural models and key characteristics of multicomponent terms used in media ecological discourse and specifying the major functions they perform. Conclusion. In conclusion, the practical value of the obtained results and the future prospects of the research have been outlined. Keywords: media ecological discourse, the English language, multicomponent terms, structural models, terminology system | 1757 | |||||
| 5788 | Sarychev Y.F. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 54-57 . | 1756 | |||||
| 5789 | In connection with the subject under study, method and tasks of philosophy of education, the paper treats the stages of development of a new branch of humanities -«pedagogic anthropology» definition of the subject and special qualities within the frames of complex human study, the author pays special attention to cultural philoso¬phical aspect of pedagogical anthropology. In particular an ideal model of a personality of a school-graduate is recon structed, which may serve as a mirror of a teacher's model, as well as of the whole of educational process; the principrel characteristic of a key principle in pedagogic anthropology and culturoaethetic principle is presented. | 1756 | |||||
| 5790 | In the article on the basis of the analysis of archival sources and historical literature the measures of the Soviet bodies of authority 1920–1930 on preparation of the pedagogical staff for the Altai national schools are shown. The questions of organization of teacher’s rates, opening of a technical school, national faculties of workers are considered. The materials about training of the representetives of Gorno Altai in universities of the country are given. | 1756 | |||||
| 5791 | The authors distinguished problems of professional training of graduate students for pedagogical activity and there were presented ways of their solution. Keywords: graduate program, the base course, the elective course, project technology | 1756 | |||||
| 5792 | The article deals with the mechanisms of formation, the analysis of the essential characteristics and methods of explication epistolary dialogism as an integral part of the poetics of epistolary texts, taking into account the complex extra linguistic factors and the specifi c implementation of the communicative-pragmatic axis “author – the destination”. The letters by V. S. Vysotsky served as research material. Keywords: dialogue, dialogism as a text category, epistolary text, epistolary dialogism, epistolary communication universals | 1756 | |||||
| 5793 | Pragmatic mechanisms and strategies for the semantic transformation of the image of a creative personality (the gifted child) in the discourse of science, in the field of mass communication and in the regional infosphere have been described. It is found that the variability of interpretation of the image in different discourses determined by the semantics and pragmatics of word- leitmotifs: abilities, creativity, achievement. The scientific community considers the phenomenon of gifted children in terms of subjectivity and anthropocentrism, which is manifested in the following: 1) the importance of self-evaluation and the expert community evaluation in the definition of the creative abilities and achievements of the child; 2) recognition of the child’s right to self-development and self-determination; 3) creation of a gifted child is analyzed as a civilized resource, as a factor in the development of culture. In the discourse of the media image is understood in terms of objectivity and sociocentrism: 1) the primary importance of the factor of social recognition, success, fashion; 2) perception of the child as an object of didactic and other impact, aimed at achieving the highest results of his creative activity; 3) abilities and achievement of such child presented as a socio-pragmatic resource that can provide solutions of the major problems of our time. The specificity of perception of the image in the regional infosphere is: 1) gifted child is considered in aspect of anthropocentric regionalism as a subject and participant in the development of regional potential; 2) creation represented by an element of social and cultural identity of the innovative region; 3) achieve defined determine by expediency of creative and professional self-expression and selfdetermination of the child in the regional educational space. Keywords: regional infosphere, creative personality, image of child, semantic transformation | 1756 | |||||
| 5794 | The paper is devoted to the analysis of threat tactic realization on the basis of the news genre. The threat tactic represents the confrontational strategy which exists in the framework of the linguopragmatic block of the coherent models of the conflict and congruous types of discourse. News genre is viewed as functioning in the intercultural political space. The author singles out three cases of the threat tactic realization: the beginning of the conflict communication, the response to some kind of action on the part of the opponent (or the third part), emotional reaction. All the above-mentioned cases present the explication of the threat tactic with the help of lexical, grammatical and other language factors. Outlines the prospects for further research to which belong the analysis of cognitive marked cases of threat tactic realization when the researcher needs additional efforts to classify these or those utterances as being destructive. Keywords: confrontational strategy, tactic of threat, news genre, conflict discourse, modelling | 1756 | |||||
| 5795 | The problem of communication’s harmonization in different spheres is relevant in accordance with the modern communicative-cognitive paradigm of linguistic knowledge. This is especially true of media communication in connection with the media vector of development of up-to-date Russian studies. The promotion of the interview as one of the leading genres is of interest in terms of the interaction of its participants and as an object of perception of the mass addressee who perceives this media discourse. The purpose of the article is, based on the theory of regulativity as one of the directions of the communicative style of the text, to identify some linguistic mechanisms that form a harmonizing dialogue between a journalist and his guests as interview participants. The study is based on the use of the methodology and conceptual and terminological apparatus of the theory of regulativity developed in the communicative style of the text, the use of discursive, linguo-semantic, semantic-stylistic analysis. The material of the study was the author’s program “Very Personal” in the format of an interview with the famous journalist Viktor Loshak on the ORT channel. The effect of harmonious communication in the interview genre is achieved due to the overall positive and trusting emotional tone of the dialogue between the journalist and the guests; installation on the actualization of the objective successes and merits of the invited participants by the host program; the predominance of communication strategies and tactics of support, consent, compliment, self-presentation of the journalist and guests. The format of the author’s program includes a system of individual media genres, united by a common idea and image of the author of the program, which determine the integrity of the general media discourse, its coherence, conceptual completeness, communicative and pragmatic effect. In addition to the key media genre of the interview, the author’s program on ORT V. Loshak “Very personal” includes informative genres: presentation of the program and the guest, as well as etiquette genres: greeting, compliment, gratitude. Among the extralinguistic regulatory means, that form the effect of communication harmonization, the following stand out: the choice of guests – famous public figures; musical screen saver for the program; non-verbal behavior of the journalist and program participants (friendly look, supportive gestures, facial expressions); logical-compositional deployment of a discourse aimed at emphasizing the personal and professional merits of invited media persons who are of interest to a mass addressee. Linguistic regulatory means and structures that have a communicative-pragmatic effect include: quoting a guest, pick-up questions; clarifying questions, including options for answers to choose from; questions aimed at revealing the merits of the guest and his social significance; supporting remarks, the use of ameliorative evaluative vocabulary and vocabulary with the semantics of agreement, support; the appropriate use of figurative and expressive means and an explicit regulatory strategy of an amplifying-convergent type. The use of the theory of regulativity and its terminology allows us to judge some of the mechanisms for the formation of the communicative-pragmatic effect of harmonious communication between a journalist and guests during an interview in the author’s program “Very Personal” by Viktor Loshak on Public Television. The obtained observations are of interest for further development of the problem of the effectiveness of media communication and the study of the mechanisms of speech influence in the dialogue of communicants. Keywords: communicative stylistics, theory of regulativity, harmonization of communication, media discourse, interview, author’s television program, Viktor Loshak | 1756 | |||||
| 5796 | Vajda E.D. . Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 46-50 | 1755 | |||||
| 5797 | Relationship marketing is designated as a modern paradigm of marketing. At a theoretical level, the importance of building relationships with customers is proved. Customer retention is indicated as a priority compared to their involvement. We propose a number of terms in the relationship. Reviewed and analyzed three models of the stages of relationships. We also identify the classification of the relationships and conditions for the existence of relationships between customers and employees and / or the company itself. Keywords: relationship marketing, marketing customer relationships, interpersonal relationships, non-personal “matey” relationship, the type of relationship, personal touch | 1755 | |||||
| 5798 | The article deals with the process of the development of the modal verb mцgen in German, based on the materials of Gothic, Old, Middle and Early New High German languages; the text’s frequency is calculated, the analysis of the contexts promoting the development of new values is carried out, mechanisms of the semantic changes happening in the development of preterite-present verb into the modal verb are defined. Keywords: modal verb, text frequency, context-induced reinterpretation, bridging context, switch context | 1755 | |||||
| 5799 | The article presents one of the marginal genres of engineering discourse, the Missing Manual, in the aspect of its metaphorical organization. The results of the analysis have shown that a set of metaphors can be identified in the Missing Manual, namely: the anthropomorphic metaphors that are connected with the anthropocentric paradigm; time and space metaphors that are identified on the basis of semantic features as the humans and everything that surrounds them cannot exist outside of temporal and spatial coordinates; conceptual metaphors that are considered as theoretical constructs that differ in degree of abstraction. The special attention in the article is devoted to the anthropomorphic metaphors which represent various devices as possessing physical and mental abilities, personal attributes, parts of the body, etc. By the example of the Missing Manual it has been demonstrated that the necessity and importance of metaphors in the given text-type depend on two factors: pragmatic goal and functional stylistic status of the Missing Manual. The authors conclude that metaphors in the discussed genre perform two core functions, i.e. the function of gaining consumers’ affection and the function of exerting control over the formation of consumers’ notion of some devices which can have an impact on their decision-making. Keywords: engineering discourse, Missing Manual genre, functions of metaphors, anthropomorphic metaphor, metaphorical model | 1755 | |||||
| 5800 | Redaktsiya .. Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 49-50 . | 1754 | |||||