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| 4401 | Introduction. The article presents a communicative and pragmatic analysis of the doctor’s media communication in the social network. Aim and objective. The aim of the article is to identify and describe the ways to implement communication strategies in a media text created on the basis of the news story COVID-19. Material and methods. The material was the doctor’s posts about the coronavirus on Instagram. The analysis is carried out taking into account the compositional and semantic integrity of the levels of strategic verbal communication and polycode components in the media text. The methodology for analyzing strategic planning consists in identifying communicative strategies, determining their hierarchical ordering, describing the nomenclature and methods of linguistic representation of the tactics that implement them. Results and discussion. The media text about COVID-19 allows the doctor to solve several strategic tasks: creating a professional image, educating the mass address, forming the target audience of the blog. The main strategy is selfpresentation, implemented in communicative tactics of appeal to the profession (through the images of «I am a doctor», «I am an expert in the field of medicine», «We are the medical community»), actualization of dedication to the profession, demonstration of overcoming professional difficulties, the transmission of subjective information (through the images «I am a patient» and «I am a person»), as well as non-verbal methods (posting photos of doctors in the fight against COVID-19). The information and educational strategy in the texts about the coronavirus becomes auxiliary and contributes to the implementation of the strategy of self-presentation through the appeal to the tactics of definition, brief information, instructions, appeals to authoritative sources, recommendations, discrediting medical myths. It is found that the communicative success of these tactics is achieved when they are combined with selfpresenting ones, as well as with a certain sequence of their use in one media communication. An auxiliary strategy for engaging and retaining the addressee, performing dialogue and rhetorical functions, is implemented in parallel with self-presentation and informational and educational strategies at the level of media text composition by placing a topic and image referring to COVID-19 in the title; implementation of tactics for announcing a topical topic and appealing to the benefits of reading the text in the introduction of the text; using in the main part of the tactics of communicative rapprochement, linguistic originality and orientation towards linguistic fashion; as well as appeals in the conclusion to etiquette tactics and tactics of invitation to dialogue. Conclusion. As a result of the analysis, it was found that the implementation of the dominant strategies of medical media communication is carried out in parallel at different levels of the media text about the coronavirus, through the use of verbal and non-verbal tactics of persuasive and suggestive influence on the audience. The effectiveness of referring to the information occasion of COVID-19 as a strategic planning tool to achieve the main goal of the doctor’s media communication in the social network – creating a professional brand. Keywords: communication strategy, medical communication, information occasion, COVID-19, media communication, media text | 1893 | |||||
| 4402 | Keywords: linguoculturology, linguoconceptology, the concept of LAUGHTER, the value component of the concept, connotation, evaluation, semantics | 1893 | |||||
| 4403 | Ramkhe N.N. .. Tomsk State Pedagogical University Bulletin. 2000. Issue 6 (22). P. 3-7 . | 1892 | |||||
| 4404 | The problems of the humanistic component's in¬tensification at the general and professional levels are investigated in the article. The author shows belonging of the deep roots and the problems of the modern so¬ciety to the humanistic sphere. | 1892 | |||||
| 4405 | Calendars of peoples of the world as important elements of their cultures are represented in the paper. The typical features of calendar systems of ancient peoples are described; main principles of forming of calendars of preliterate peoples are studied in the paper. | 1892 | |||||
| 4406 | . Keywords: . | 1892 | |||||
| 4407 | This research is devoted to organization of space in the early lyric of V. V. Mayakovsky. In it are considered the opposition coordinates of horizontal plane, colour contrasts of visual plan, and dynamics of lyric hero's motion of in space of city. Keywords: early lyric poetry of Mayakovsky, space, motive, city | 1892 | |||||
| 4408 | The paper presents a comparative analysis of the components of adaptive pedagogy and inclusive education. The authors draw attention to the fact that the proven model of adaptive pedagogy in municipal education system as implementing the principle of accessibility for children with special educational needs is not universal. The implementation of the adaptive model of pedagogy in practice, as well as an analysis of its components shows that inclusive education is a broader concept and phenomenon. The tasks of building inclusive education activities coincide with the municipal educational system at present in terms of quality and accessibility of educational services. Keywords: inclusive education, adaptive pedagogy, children with special educational needs, organizational and pedagogical environment, characteristics of inclusive education | 1892 | |||||
| 4409 | This article discusses the requirements for professional competence of graduates in the English-speaking countries and in Russia. The basic competence of masters in the direction 011200 Physics and Program for Master's “Condensed Matter Physics” are listed in the article. Keywords: professional and universal competences, technical education, a master's degree | 1892 | |||||
| 4410 | The article is devoted to the identifi cation of the individual’s voice. It provides experimental data comparing successful identifi cation of the individual’s voice with normative and impaired intellectual development. Keywords: voice, identifi cation, identifi cation of individual perception, teens with normative and impaired intellectual development | 1892 | |||||
| 4411 | The article presents the results of Tomsk scientist and social counselor V. S. Pirussky’s research about medical and pedagogic approach to the problem of organizing the educational handicraft, aimed at rehabilitation and development of children and adolescents. After thorough studying of archival sources, the author inferred that the understanding of craft as a means of physical education of students allowed V. S. Pirussky to create the original education program, including age-classification of craft and characterization of the educational effects of craft. Keywords: Vladislav S. Pirussky, medical and pedagogic approach, craft, handicraft, physical education, health preservation, history of pedagogy | 1892 | |||||
| 4412 | The article deals with the consequences of realization by the employee of the freedom of worship and religion in the course of the labor legal relationship, the consequence of use of estimated categories in the section of specified constitutional freedoms, questions of cancellation of the employment contract on the corresponding basis. Keywords: freedom of worship and religions, freedom of work, dismissal of the worker, employment contract | 1892 | |||||
| 4413 | This report examines some of the types and directions of charity and development: donating, volunteering, direct aid, based on what is assumed about the level of volunteer’s motivation. Describes the ideological, axiological, social, material, emotional and psychological levels of volunteer’s motivation with providing of examples, that illustrate different kinds of motivation. Discusses the phenomenon of «creative class» in modern culture as a precondition for the volunteer's typology of orientation. Also talks about volunteers in medicine and medical researches with the phenomenon of degustation – as an opportunity implement various social algorithms through volunteering. The study was supported by a RFBR grant № 14–06–00440 and grant RHF № 15–03–00598 Keywords: volunteers, volunteerism, motivation | 1892 | |||||
| 4414 | The article deals with an important stage of the migration process in the pre-war period in the Soviet Union – Resettlement of demobilized Red Army. The problem of fixing this category of settlers is one of the key for the understanding of the basic indicators of policy failure and the reasons for the relocation operationsto. We consider the actions of the power structures to attract and retain immigrants in the Far East, conclusions about the main achievements and shortcomings of the measures taken. Analyzed the statements of individual immigrants and their families, as well as the old-timers on their relationship to the process of resettlement. Keywords: Demobilized Red Army soldiers, resettlement, the resettlement plan, migration, the old-timers, farmers, operationsto, quartering, kulaks, Soviet Far East | 1892 | |||||
| 4415 | The article is devoted to the analysis of the etiquette of the speech genre «bow» in the epistolary discourse of Anton Pavlovich Chekhov. Substantiates the validity of allocation of etiquette speech genre “bow,” which is widely used in the Chekhov’s letters. The description of etiquette speech genre is held with regard to its main constitutive parameters of speech genres (following the T.V.Shmeleva’s Model of speech genre): the communicative purpose, the image of the addresser, the image of the addressee, the factor of the eventful past, the factor of the eventful future, structural and linguistic peculiarities. The “bow” in Chekhov’s letters is a method of transmitting an indirect recipient (recipients of the bow) through the direct recipient of letters. The communicative purpose of the speech genre “bow” is an expression of a respectful and kind attitude of the addresser to his addressees. With this speech genre, the author shows himself as a person who knows the conventional speech etiquette (including correspondence etiquette) and simultaneously supports, maintains contacts and good relations with people, regardless of temporal and spatial factors. Speech genre “bow” as one of the most consumed etiquette genres in Chekhov’s letters, written during the period 1892-1894 years, generally performs the phatic function. The features of Chekhov’s linguistic expression in the speech genre “bow” give his epistolary communication emotions that determine the overall positive communication background. Keywords: etiquette, etiquette speech genre, genre “bow”, constitutive features, direct recipients, indirect recipients, phatic communication | 1892 | |||||
| 4416 | . | 1891 | |||||
| 4417 | Baklanova E.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 18-23 . | 1891 | |||||
| 4418 | Podaeva N.G. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 79-84 . | 1891 | |||||
| 4419 | Research gasdynamics and thermoexchanges tasks in areas with varied geometry has the important scientific - practical value in connection with that similar tasks are widely distributed both in technological processes of the industry, and in sphere of operation of rocket engineering. In article as an example start of a rocket from shaft is considered. It is interesting and a bright example of a task in which questions of construction of an effective settlement grid are integrated, thermoexchanges processes, gasdynamics and aerodynamics | 1891 | |||||
| 4420 | The author of the article found out the ways of semantic assimilation of borrowings, which were locked in the Tomsk business writing of the XVIIth century: the semantic identity of a borrowing and its foreign prototype, the specialization of lexical meaning of a borrowing, the abstracting of semantics of the lexeme-prototype, allegorical analogical development of the lexical meaning of unnative nomination in language- recipient. | 1891 | |||||
| 4421 | In this paper consonantal stem-building marker in Indo-European languages which could perform many functions are considered. They were markers of animateness, ancient active case, possessiveness and definiteness. Consonantal stem-building markers could possess so many functions because of their pronominal origin, deictic elements. | 1891 | |||||
| 4422 | In the article of Skripko Z.A., Serebrennikova A.S., Sedjukevich O.P. «Use of figuratively-sign presentation during studying to physics at modern school» is considered a role of figurative - sign presentation and its modern interpretation, the role of figurative - sign presentation is described during training to physics of pupils in classes of a humanitarian structure. Experimental data testifying are resulted, that pupils of a humanitarian and natural-science structure prefer various kinds of presentation. In this connection authors have developed integration tables in which various kinds of presentation are used at what studying or natural phenomena | 1891 | |||||
| 4423 | The article considers the questions of formation and work of labor courts in Russia at the beginning of 20th Century. The problems connected with examining individual labor debate of the present are analyzed. The proposals of organizing labor courts in Russia are submitted. The article also gives analysis of jurisdiction | 1891 | |||||
| 4424 | It has been found that occupancy of and ^-opioid receptors (ORs) by DPDPE and U-50488, respectively, prevents irreversible cardiac cell damage during global ischemia (45 min) and reperfusion (30 min) of the isolated perfused rat heart by the Langendorff technique. Activation of Kj-ORs decreased cAMP levels in the myocardium during reperfusion but stimulation of 8J-ORs had no effect on the cAMP levels. The occupancy of both types of receptors did not alter the cGMP levels before and after ischemia. Cardioprotective effect of DPDPE was completely abolished by pretreatment with cyclopiazonic acid, an inhibitor of Ca2+-ATPase of sarcoplasmic reticulum. Authors proposed that cardioprotective effect of U-50488 is mediated via a decrease in cAMP levels in the heart but cardioprotective effect of DPDPE is depended on the activity of Ca2+-ATPase of sarcoplasmic reticulum. Keywords: isolated perfused rat heart, ischemia, reperfusion, opioid receptors | 1891 | |||||
| 4425 | The article tells about educational adaptively-developmental environment, which contains the process of student development and there defined the concept of the environment, principles of its development and key approaches for its formation. The article examines the modern Western psychological and educational literature on this issue, it studies the effect of the educational climate on psychological and educational characteristics of students, the article examines the educational climate in terms of students, teachers and parents. The analysis suggests that the organization of educational, adaptive-developing environment includes a variety of forms and activities. Keywords: adaptive-developmental environment, levels of the environment’s formation, criteria and indicators for its formation | 1891 | |||||
| 4426 | The article regards issues of building competences of a specialist with higher technical education majoring in physics (professional field 011200 “Physics”, specialisation “Condensed state physics”). Problems of forming competences and their solutions are considered for all stages of training for the bachelor’s and master’s degrees. The work presents examples of structuring lecture material and the scheme of models succession and links between separate units within the course of physics, as well as some ideas for assessing the university graduates’ competences. Keywords: syllabus, competence, competence building | 1891 | |||||
| 4427 | Some results of research of the national speech culture according to the new “The dictionary of names of parts of plants: dialects of the Mid-Ob River area” to V. G. Aryanova are stated. The source study aspect of the analysis is chosen a subject of research. Keywords: national speech culture, the dictionary of dialect, dialect linguoculturology, source study aspect | 1891 | |||||
| 4428 | The article covers special features of functioning of continuous education in Russia, the influence of institutional environment on the development of human resources in health care. Based on the analysis of the research data, the significance of the Institute of continuous education in the development of the socio-economic system is detemined. Keywords: human resources, system of continuous education, institutional conditions, transaction costs | 1891 | |||||
| 4429 | The discourse research remains the focus of modern linguistic science. The discourse is considered concretization of speech “in different modes of human existence”. The French architectural institutional discourse refers to the object, thematic discourses born at the intersection of the architectural (project-constructive) discourse proper and others discourses, such as scientific, academic, legal (legislative-administrative), newspaper-publicistic. This discourse is an example of polydiscursiveness, communicative intersection of discourses, so the legal discourse (legislative and administrative) is an integral part of the architectural discourse. The legal discourse is one of the most actual discourses of our time. it is oriented at all levels of the society, regulates the legal relationship between the individual and the society, whose interests are enshrined in laws and other regulatory documents of state power. The legal discourse reflects the political, economic, ethno-linguistic, moral and ethical factors of the organization of the state and society. The French legal discourse fully meets these destinations. The article deals with the French legal discourse in the field of architecture and urbanism and its subtypes: legislative and administrative, relating to the written type of discourse, because the issue and publication of laws, regulations and legal documents are carried out exclusively in the written form. In its turn, the legislative and administrative discourse is divided into two sub-discourses: law-making and lawapplying. The language of the legal discourse is one of the most peculiar codes, it is the first element and the building material of law. Keywords: discourse, legal discourse, subspecies of discourse, legislative, administrative discourse, communicative intersection of discourses, architecture, urbanism, «passportization» of discourse, speech genre | 1891 | |||||
| 4430 | The theory of the semantic deployment of the text in opposition addresser – addressee is relevant in modern linguistics, anthropocentric in its ontological essence. In the 21st century many scientists are studying the problem of text perception by the reader from different angles, based on linguistic argumentative resources and with the help of related sciences: cognitive science, philosophy, sociology, psychology, etc. The goal is to show how the semantic deployment of the text of memories by readers occurs, based on the works of philosophers exploring the relationship between the concepts of cognition, consciousness, language, the achievements of cognitive linguistics and the communicative style of the text. The material are responses to the memory book by O.B. Sirotinina “Life despite everything, or I am a happy person”. The basis of the study were the analysis, comparison and generalization of scientific literature on the theory and history of the issue, the use of comparative, contextual, semantic-stylistic, and discourse analysis. The semantic and stylistic analysis of responses to the memories with the involvement of knowledge of the components of the addressee image made it possible to conclude that the authors of the responses reflected the general meaning (hyperconcept of the primary text) in their texts. The moral principles of humanism, courage, justice, tolerance, etc. reflected in the book of memoirs resonated with all of its readers. However, if for her fellow scientists Olga Borisovna is the unconditional bearer of these norms, for young people the emphasis has shifted towards the imperative modality: a book of memoirs for them is a motivator of life. The high level of speech production ability demonstrated in the responses, the formed cognitive base, the value orientations of scientists led to the conclusion that the older generation is free from restrictions in the ability to express the state of consciousness. They have communicative and life experience comparable with the author’s, they are not bound by the conventions of the social environment of communication. For young people, the level of awareness is not always available for analysis due to interference in speech production, this awareness reflects not yet rich life experience, etc. The text, according to philosophers, “is a certain duration of content, focused on a certain state of consciousness”. Other paradigms of “obtaining” knowledge can offer other interpretations of the states of consciousness, reflected in the primary text and perceived in the secondary one. Only the life-affirming moral principles of interpersonal relationships, which are mentioned in the memoirs book and which the authors of the responses comprehended, will remain unshakable. Only they, these norms, are a guarantee of the existence of life on Earth. Keywords: book of memoirs, responses making up the image of the addressee, points of semantic deployment of the text, hyperconcept | 1891 | |||||
| 4431 | Akhmetova L.V. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 69-72 . | 1890 | |||||
| 4432 | . | 1890 | |||||
| 4433 | The article presents the history of financing of Tomsk Teachers' Training Institute and the problem solving experience of the director of the Institute, I.A. Uspensky. | 1890 | |||||
| 4434 | This paper presents a comparative research of analytic philosophy and phenomenology. The problem may be formulated such; is there a presuppositions for a productive dialogue of the traditions? Sameness of themes and plurality of methods of the traditions give a possibility to answer to this question: «Yes». A some points of the dialogue are: using of semantic analysis for phenomenology; using of intentional analysis for analytic philosophy. | 1890 | |||||
| 4435 | On the material of the diary, letters, archive of the poet there is made an attempt to reconstruct a route and character of his travel to Bavaria. The communication with well-known writer Jean-Paul, the perception of Albert Darer’s works and a heritage of German Revival in Nuremberg, the reflections of the modern fine arts in Munich – is inextricably related with romantic outlook of the Russian poet. Zhukovsky’s pilgrimage to Bavaria displays not only his love towards Germany but also the important part of his art development | 1890 | |||||
| 4436 | This article deals with cultural-historical analysis of the phenomenon of the responsibility in its correlation with freedom individual properties (qualities) of personality (such as duty. conscience)and its working definition. | 1890 | |||||
| 4437 | The article is dedicated to the development of international collaboration of higher schools in Siberia with the capitalist countries at the end of the 50s – the beginning of the 90s of the XXth century. The problems of the formation and expansion of inter-school scientific relations, exchange of experience in the process of organization of joints research, taking part in the international scientific congresses, conferences, and seminars are being investigated | 1890 | |||||
| 4438 | Given article describes features of intensity of training work in the forms of gymnastic all- round competitions in conditions of the specialized sports classes on sports gymnastics, and how it can change depending on quantity of trainings per day assumed by training process | 1890 | |||||
| 4439 | The article “The Study of Students Peculiarities as the Basis of Individual-Oriented Physical Training of Students at Nonspecialised Higher Education Institutions” is devoted to the analysis of the results of the study of students peculiarities, their attitude to physical training and the role of this kind of training in the life and professional activity of a person, young people’s needs, their interests, aims in life and the values shared, the peculiarities and preferable types and forms of spending spare time in order to use the results obtained to increase the effectiveness and quality of physical training of future specialists. Keywords: students, physical training, values, questioning methods, sampling | 1890 | |||||
| 4440 | The article is devoted to the originality of the dramatic action in Chekhov’s vaudevilles. The originality is studied on the matter of vaudevilles “The Jubilee“ (1891) and “The Proposal” (1888). Keywords: Anton Chekhov, a dramatic effect undeveloped, alienation, a holiday | 1890 | |||||
| 4441 | We consider massive and massless p-forms in arbitrary D-dimensional curved space-time. Quantization of these models and evaluation of effective actions have been performed. Results are presented in terms of d'Alembertians acting on p-forms. The massive theories of p-forms do not possess gauge invariance, in contrary of massless theories. The gauge invariance is restored with help of multi-step Stuckelberg procedure. Comparising effective actions of classically equivalent theories (massless quantum theory of p-forms and theory of (D-p-2)-forms, massive quantum theory of p-forms and theory of (Dp-1)-forms), we demonstrate a quantum equivalence of corresponding models. A zeta-function excluding zero modes has been used. Keywords: quantum elds in curved space-time, p-forms, gauge eld theories, effective action, quantum equivalence | 1890 | |||||
| 4442 | The article is devoted to the etymologic and semantic analysis of the word ‘heart’ in Selkup, along with the wordformation capability of the word. Keywords: Selkup, somatic vocabulary, denomination of heart | 1890 | |||||
| 4443 | This article defines the role of women who actively participated in the development of different forms of existence of music in the late 19th and early 20th centuries at the first university in Siberia. Special attention is paid to their participation in opening music schools of the city and in the development of the Tomsk branch of the Imperial Russian Musical Society – that social and cultural phenomenon arising in the historical period marked in many Russian provinces, including Siberia. Keywords: musical culture of Tomsk, the role of women, music schools, Tomsk Branch of the Imperial Russian Musical Society (IRMS), wives of professors and officials, music teachers | 1890 | |||||
| 4444 | The article considers forms of aggressive behavior of teenagers in the educational environment and feature of correctional work with them. Analizes the situations and factors provoking aggressive behavior of teenagers. The program of correction of aggressive behavior includes 3 stages: the 1st stage assumes formation of motivational installation on cooperation in joint activity and communication; the 2nd stage includes formation of system of abilities actively to interact with partners in joint activity; the 3rd stage is based on formation of reflexive abilities of the teenager during the assessment of a partner in joint activity and communication. Defines the features of aggressive behavior of teenagers on the basis of the analysis of psychodiagnostics. Keywords: maladjusted teenager, aggressive behavior, forms of aggression, correctional work, program correction | 1890 | |||||
| 4445 | The article is devoted to the professional pedagogical and scientific work of the Honored cultural worker, Doctor of Philology Professor Valentina Yegorovna Golovchiner. We present the main areas of her work (theory and history of drama, history of Russian literature of 20th century). We reviewed the most important papers in the sphere of study of epic drama in Russian literature of 20th century; cover the research of the works of Alexander Pushkin, Maxim Gorky, Vladimir MayakovskiY, Yevgeny Shvarts, Nikolay Erdman and others. Also we bring out the articles on topical theoretical problems of contemporary study of literature. We mention the merits in the area of theatre critics and also the merits during the many years of teaching at the Tomsk State Pedagogical University. The authors of the article express their thanks the Professor for fruitful collaboration, guidance and friendly attitude to the colleagues and students. Keywords: anniversary, Doctor of Philology Professor Valentina Yegorovna Golovchiner, theatre critic, scientific works | 1890 | |||||
| 4446 | Reading as a leading process of initiation to knowledge is one of the main skills needed for educational activities, but also requires more time and cognitive costs from the learner. Information habits and needs of a new generation pose serious challenges for educational practices and require new solutions within the organization of the textual activity. In response to these challenges in practical field appear curious, successful experiments requiring review and synthesis. We consider the example of a successful gamification of the process of textual activity on the example of USATODAY project with the aim to identify the pedagogical potential of these technologies. Keywords: gamification, education, textual activity, reading, information | 1890 | |||||
| 4447 | Introduction. The article describes the semantic model of auditory perception of “irreality”, represented in the text of the novel by Victor Pelevin. Modeling of perception processes is one of the parameters of the artistic text considered in the analysis of its communicative and semantic structure. Images based on sensory sensations are a key component of the artistic picture of the author’s world. Material and methods. The study of the semantics of perceptivity on the material of postmodern texts is directly connected with the problem of “reality/irreality” of the described events, objects, phenomena in the artistic space of the text, which makes the research topic relevant, and includes the research in the scientific context. Results and discussion. The description of irreal events presupposes a change (deformation) of the invariant perception model, primarily related to the “strengthening” of the role of the object of perception. Particular attention is paid to the “mismatch” of the perceptual and mental modes. “Uncertainty”, “blurring”, “strangeness” of objects of perception, caused by the impossibility of visual activity and the altered state of the character’s consciousness, are actualized. Description of the unusual perceptual experience of characters indicates that in the situation of unavailability (absence) of the visual channel of perception, auditory perception allows to model a “picture” that exists only in the altered consciousness of one or another character of the narrative. Linguistic analysis of the fragments of the text showed that “irreality” becomes one of the objects of comprehension and creative reflection of the author of the novel. To represent the situation of unusual auditory perception, a wide range of language means is used (indefinite pronouns, comparative constructions, indefinitepersonal and impersonal one-member sentences, complex sentences with complement clauses and correspondences, etc.). In some cases, the subject of perception realizes that the events observed are of an irreal nature and tries to find their analogue in the familiar world (relying on their auditory sensations). This leads to the emergence of various analogies and comparisons in the text of the novel. The conclusion emphasizes that due to transpositional transfers (vision – hearing), the perceptual component is “strengthened” and the artistic space of the work is “expanded”. Keywords: irreality, auditory perception, sound, semantic model | 1890 | |||||
| 4448 | Introduction. The idea of Superman was more relevant than ever at the turn of the last Millennium. Echoes of thoughts about the existence of a “special” omnipotent person of the new era are found in the philosophical concept of transhumanism, aimed at improving the quality and prolonging the life span, as well as at preventing aging and death. The concept of transhumanism is considered not only as a philosophical concept, but also as a world organization. The ideas of transhumanism are embodied in texts dedicated to prolonging the life and preserving the youth of a person, including in Internet texts. With the wide spread of media in all spheres of life, the development of linguistics has reached a new stage – a new branch called media linguistics has been born. The object of the analysis of the new direction is one of the key concepts of media linguistics – an Internet blog, which is an Internet genre, which is a network space of a certain topic and contains relevant information content (texts, images, multimedia). The chosen model of blog analysis as an Internet genre highlights media, pragmatic, structural-semantic, and stylistic-language parameters. As part of the analysis of this work, the stylistic and linguistic features of the English-language blog “SkinTour” are: specific names of articles in the form of rhetorical questions, characteristic lexical units (medical procedures), the vocabulary used for nominating cosmetics themselves; acronyms, antonyms, the degree of comparison of adjectives. Material and methods. The material basis of the research was the author’s research corpus of texts of the Englishlanguage blog “SkinTour”, from which 50 authentic articles were selected. In the theoretical part of the study, the concepts of transhumanism, blogging and Internet genre are described; the analysis of the material base allowed to synthesize the obtained segments of scientific facts and knowledge accumulated by previous generations and contemporaries; the parameters of the analysis were systematized. In the practical part of the work, the lexical and grammatical content of the texts of the English-language transhumanist blog “SkinTour” is analyzed. The methodological basis of the work is a systematic approach, the following General scientific methods are implemented: analysis, synthesis, induction, generalization (methods of logic); quantitative methods, grouping method (methods of statistics); method of component analysis (methods of structural linguistics). Results and discussion. Due to the wide spread of media in a wide variety of areas of human activity, there is an increase in the number of products of the “network space”, one of which is the Internet blog (hereinafter: blog). The vast majority (about 90 %) analyzed English-speaking blogs tagged “Anti-aging” (more than 500) contains in the title the tag “Skin” and focused mainly on the female half of the population that seeks to care for problem skin. The English-language transhumanist blog “SkinTour” is also aimed at a female audience, containing thousands of articles from an expert in the field of medicine. In the process of analysis, media, pragmatic, structural-semantic and stylisticlanguage parameters of a blog as an Internet genre are highlighted. As part of the analysis of stylistic and language parameters, the content of the English-language transhumanist blog “SkinTour” is represented by the following features: lexical features: article titles in the form of rhetorical questions; frequent use of terms denoting medical procedures and cosmetics; acronyms; antonyms; grammatical features: the degree of comparison of adjectives. Conclusion. The English language of blogs is an original reflection of the modern virtual world. Due to the variety of language materials in the Internet space, medialinguistics is a large field for linguistic research. Heterogeneity of texts in the media sphere is the key to the diversity of analysis of transhumanistic blogs. The practice of studying texts of Internet genres should be carried out in order to fix new lexical, grammatical, stylistic and other features of the media repertoire of the English language. Keywords: transhumanism, blog, media linguistics, transhumanistic blog, English-language transhumanistic blog, lexical features, grammatical features | 1890 | |||||
| 4449 | Mozhaeva G.V. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 19-22 . | 1889 | |||||
| 4450 | The are presented materials fore volume development of biochemical processes on enzimatical and microbiological propertiers of peats covered nose of Siberian region in to state. The are showed stimulare factors in transformation organic matters of medical muds fore health sort rich. Keywords: peats, muds, microflora, enzyms, polyfenoloxydase, additions, balneotherapeutical value | 1889 | |||||