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| 4301 | Introduction. One of the pressing problems of modern preschool education is the mathematical education of children, which in turn is the foundation for the further development of mathematical training of preschoolers. This problem directly stems mainly from the lack of professional knowledge among educators and preschool education programs, in particular, developing cognitive interest in teaching mathematics to senior preschoolers. The aim of the research is to develop and test a program for the development of cognitive interest in children in the process of teaching mathematics in preschool institutions. Material and methods. To determine the level of development of cognitive interest in teaching mathematics in senior preschoolers, a set of diagnostic methods was selected: L. N. Prokhorov’s method for studying the attitude of children to cognitive activity; Yu. A. Afonkin’s methodology “Child in the classroom” for studying the behavior of children in the classroom with mathematical content; a survey of parents “Organization of cognitive activity of preschool children at home” was conducted to identify the degree of participation of parents in the cognitive activity of the child and maintaining his interest. The empirical base of the study was formed by taking a continuous sample in one of the preschool institutions in the city of Chistopol: the municipal budgetary preschool educational institution “Kindergarten of general developmental type No. 6 “Zhemchuzhinka”” of the Chistopol municipal district of the Republic of Tatarstan. Results and discussion. The problem of developing cognitive interest in senior preschool children is a unique period of development of a child’s personality, since during this period children form an idea of the world around them, intensive physical and mental development occurs. One of the facets of its development is cognitive interest. During the experimental study, it was revealed: 1. A positive change in the mathematical development of children begins with their experience with real objects or objects that have quantitative or qualitative properties, such as different colors, sizes and shapes, when performing arithmetic or logical operations with numbers. 2. Teaching mathematics through games may appeal to preschoolers who find mathematics inaccessible and tedious. Learning through games helps children understand that understanding mathematical patterns and relationships can be a pleasant and motivating activity. Based on the analysis of the six-step theory of teaching mathematics by Zoltan Dienes, an experimental study was conducted on the development and testing of the psychological and pedagogical program “Magic Figures” for the development of cognitive interest in teaching mathematics to older preschoolers. In the course of conducting an experimental study to determine the level of development of cognitive interest in teaching mathematics to older preschoolers using a set of diagnostic techniques, we made the following conclusions: the program increased the motivation of children to participate in math classes; the program strengthens the students’ conviction of the need to study mathematics at preschool age; the program encourages students to take a responsible approach to their professional development; the program increases students’ confidence in learning mathematics; The program provides educators with appropriate tools and facilities for teaching mathematics in preschool institutions. Conclusion. In the course of the implementation of the psychological and pedagogical program “Magic Figures”, the development of cognitive interest in teaching mathematics among older preschoolers, there is a positive trend in the mathematical training of both educators and preschool children. Mathematical ability is an essential skill needed in everyday life. Keywords: mathematical training, educators, preschool education, cognitive interest | 1927 | |||||
| 4302 | . | 1926 | |||||
| 4303 | Shvydkiy V.G. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 16-17 . | 1926 | |||||
| 4304 | Litvin A.I., Khon A.V. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 50-53 . | 1926 | |||||
| 4305 | The modern global systematic crisis is difficult one not only because it demands the working out of the whole common integral approach to decision of many questions of mordenity, but because it reflects the global cyclic processes in evolution of civilization on the whole. It is connected with necessity of transformation of dominant historical type of Culture, its scientific and world outlooking bases, change to new level of development. Therefore, the quest for internal (immanent) mechanism of communication of Science, Culture and Education, their transformed dynamicsin the process of evolution is a central fundamental question in crisis settling. The author's version of internal logic of this movement and formation of common science (Ecosophy) about development of nature and society is represented in the work. Reality of modern stage of civilization development is consisted in existence of global systematic crisis (geopolitical, economic, ecological, sociocultural), spreading alloversides of Social life of Socium. Besides, ecological crisis is crossed in one point with political, economic, cultural ones. It means, that the whey of their Settlement is also common and requires change of world outlook picture. In its turn, it requires integrated approach and common science about nature and Society development. | 1926 | |||||
| 4306 | The author underlines the innovative character of the book destroying many stereotypes of percepting Belin¬sky as a critic. The article gives a convincing analysis of the unique philosophical and aesthetic views of the Rus¬sian critic adding new perspective to the investigation of the Russian culture. | 1926 | |||||
| 4307 | In the work the results of studying of individually-typological peculiarities of teachers of Tomsk region are presented. In the research the teachers participated, learnt according to the program of increase of qualification of Federation of internet education in Tomsk regional center. Acquired results make a question about the necessity of studying, elaboration and inculcation of complex of measures for recovery and maintenance of psychological health of a teacher, and also of essential conditions for the increase of professionalism | 1926 | |||||
| 4308 | The article considers various anthropological conceptions that determining the philosophical and aesthetic peculiarity of literary mainstreams of Silver age in Russia. There are three poems with the same title "The Man", that written by the prominent poets of different trends in Russian literature of XXth century, namely: M. Gorky, V. Ivanov and V. Mayakowsky in the center of consideration. The resemblance and distinction in their anthropological patterns are cleared up by means of the textual analysis. | 1926 | |||||
| 4309 | The author considers the problem training as the most important in the system of school ecological training and emphasizes its essential components: problem situations, cognitive objectives, game situations, plays. The problems, which appear and prompt to cognitive action, are not only the methods to stir up thinking, but often define the development of person’s inclinations and abilities. Ecological objectives and plays provoke huge interests, make auspicious emotional conditions, and promote stirring up of schoolchildren thinking, develop logic and cognitive self-dependence. | 1926 | |||||
| 4310 | Golovchiner V.E. -. Tomsk State Pedagogical University Bulletin. 2007. Issue 8 (71). P. 140-142 - | 1926 | |||||
| 4311 | . Keywords: . | 1926 | |||||
| 4312 | In the article the prospects of applying the project based education in the training process of technical universities are discussed. Examining training process on the basis of systems approach, in the article are formulated the basic stages of project based education. The materials of article will be useful for the developers of project based education Keywords: projects, competence, aggregate of methods | 1926 | |||||
| 4313 | The article substantiates the elements of the author's methods of teaching art in the ungraded schools to meet the requirements of the draft standards of the second generation Keywords: universal education activities, methods of teaching Fine Arts | 1926 | |||||
| 4314 | This article is devoted to the analysis of pedagogical reasons of the modern cultural and civilization crisis, which reveals a loss of immanent values of life. It is proved that modern pedagogy tends to entire perception of person and includes confessional systems, including orthodox. Orthodox system tends to self-perfection, self-organization, selfdetermination of personality. As an example in the article the experience of the centre working with drug addicts and their families is shown. Keywords: spiritual, cultural and historical situation, orthodox pedagogy, humanism, rehabilitation of drug addicts, program of spiritual and moral upbringing | 1926 | |||||
| 4315 | The necessity of introduction of personal-oriented and pedagogical technologies into the system of informational subjects for future teachers is considered through the article. The development of the educational process as the condition of interactions between pupils and a teacher is discussed. The development of pupils as subjects of the educational process is considered. Keywords: information-oriented approach, informational and pedagogical technologies, future teacher, educational environment | 1926 | |||||
| 4316 | The article deals with the correlation between competitiveness of a specialist and his professional mobility, reveals approaches and principles, concretizes the object and tasks of teaching practice, defines more exactly organizational and content aspects and conditions providing active, informative, varieties activity of students undergoing practical training in the context of solving the problem of professional mobility formation of a future teacher. Keywords: professional mobility, competitiveness of a specialist, quality of education, content of education, teaching practice, professional training | 1926 | |||||
| 4317 | The structure of readiness for training at higher school is shown. There is an example of complex research during enrolment to military higher school. Keywords: readiness, readiness for the activity, professional psychological selection, educational standards, the two-bin system of instruction | 1926 | |||||
| 4318 | Professional self identity is formed in the learning process and has the features associated with the choice of specialty. The use of a personalized approach to the organization of the educational process improves the quality of training of future specialists and develops the properties of the individual to ensure the success of a professional medical practice. Keywords: professional self-determination, personal qualities, education, medical school, student, patient | 1926 | |||||
| 4319 | The articles considers the essential characteristics of emotional concept as a didactic unit of the content of teaching a foreign language emotive communication. The article reveals the didactic potential of cognitive forms of representation of emotional concept in the formation and development of emotive competence at the lessons of foreign language. Keywords: emotional concept, emotional communication, emotional competence, emotional foreign world picture | 1926 | |||||
| 4320 | New relations for multi-horizon black hole entropy are presented which include entropy product, “part” entropy product and entropy sum. We also discuss their differences and similarities, in order to make a further study on understanding the origin of black hole entropy at the microscopic level with hope. Keywords: black hole entropy, entropy sum, partial entropy product | 1926 | |||||
| 4321 | The article is about one of the ways of modernization of education based on competences, namely: using interactive forms of teaching. Creative task, group work, role play, mini-lecture, project work, warm-up, training, block modular organization of the lesson, Position-Substantiation-Example-Result formula are considered to be the common base of interactive technologies. Each of them is aimed at formation and improvement of definite competences. Learning the theoretical conceptions and practical recommendations of psychologists and teachers shows that using interactive means of teaching allows to make Russian lessons not only effective and interesting but promotes activation of the students’ cognitive activity that is a key moment of teaching. The actuality of the stated problem is caused by sharp reducing of the students’ cognitive interest and motivation to the problems of language culture. A lot of complex problems of lexicology causing some students’ difficulties are used as lingua-didactic material to comprehend this task. Keywords: interactive technologies; competence approach of teaching; regulative, cognitive and communicative competences; Federal State Educational Standard; interactive lesson; difficult problems of lexicology | 1926 | |||||
| 4322 | Introduction. The present paper examines a literary figure of ekphrasis and its implementation through intertextual references in fiction. Despite how relatively ‘researched’ the phenomenon of ekphrasis is, the overwhelming majority of existing works focuses on the transfer of meaning between the verbal and visual mediums. This approach omits the reader’s possible interpretation of ekphrastic descriptions and their stylistic expression in texts. The aim of the research is to carry out a linguistic analysis of ekphrastic intertextual references and their possible impact on the reader’s perception of a fictional text. Material and methods. The study is based on ekphrastic abstracts from the novels by Dina Rubina ‘On the Sunny Side of the Street’ and Margaret Atwood’s ‘Cat’s Eye’. The research methodology uses the following techniques of cognitive poetics: the figure-ground dichotomy, the model of literary resonance, the theory of narrative interrelation. Results and discussion. The cognitive poetic analysis of the ekphrastic representations of characters has shown: • intertextual references link scenes within a narrative; • intertextual references supply additional symbolic and metaphorical meanings to an artwork; • intertextual references imitate the visual organisation of an art object at the syntactic, semantic and textual levels. Conclusion. Using cognitive poetic methods of linguistic analysis, we examined stylistic expression of ekphrasis in a literary text. Taking the role of a figure, the character depicted in the painting acts as a pronounced attractor when influencing the reader’s perception. This perceptual influence is confirmed by the typical semantic, syntactic and stylistic characteristics of attractors presented in the analysed passages. Comparison of the ekphrastic descriptions and the corresponding context revealed the parallelism of the used constructions, which indicates a similar organisation of their figure-background relations. Parallelism can be also marked as specific intertextual references, through which an art object is actualised in the reader’s mind. In addition to the contextual environment, intertextual references contribute to the symbolic realisation of a character in a literary text, complementing their representation with metaphorical and conceptual meanings. Keywords: ekphrasis, intertextual reference, cognitive poetics, figure, ground, attractor, narrative interrelation, ekphrastic representation | 1926 | |||||
| 4323 | Zotkin A.O. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 1 (4). P. 49-45 . | 1925 | |||||
| 4324 | Surovtsova M.N. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 34-37 . | 1925 | |||||
| 4325 | Podaeva N.G. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 79-84 . | 1925 | |||||
| 4326 | The conception of competition ability is of great interest to modern science. This article deals with interaction and in-terconnection of competition abilities of firms and national economics. The idea is that every country can have competition ability on the national and foreign market if its firms and economy stands the competition. The factors of competition abilities of firms and national economics are different but interdependent. | 1925 | |||||
| 4327 | This paper presents a comparative research of analytic philosophy and phenomenology. The problem may be formulated such; is there a presuppositions for a productive dialogue of the traditions? Sameness of themes and plurality of methods of the traditions give a possibility to answer to this question: «Yes». A some points of the dialogue are: using of semantic analysis for phenomenology; using of intentional analysis for analytic philosophy. | 1925 | |||||
| 4328 | The general features of modern education and its connection with fundamental sciences and technology is thoroughly discussed. The course strategy supposes the intensive integration of natural science with technical, humanitarian and culture management sciences that is fulfilled in coordination between the middle and higher schools. The author's variant of program of the course «Conception of modern natural sciences in and of textbook in discussion. This variant reflects the long-term experience in this field and in the leading universities of Russia. The significant methodological and philosophical potential of discipline ((Conception of modern natural science» by formation of students is stressed. | 1925 | |||||
| 4329 | The article deals with the origin of measuring and the ways of representing inexact measures in the English language. | 1925 | |||||
| 4330 | In work content, directions and methods of research of mental health of students are presented. The research model of translation of theoretical conceptual model of primary preventive maintenance of mental health of students in a direction of the prevention of pathogenic development of existential crises in empirical which is designed as a medical-psychological problem is presented. Principles and methods of the psychological help to the students experiencing crisis are defined | 1925 | |||||
| 4331 | The article describes decay dynamics of dominant plant species in bog complexes of the south taiga subzone in West Siberia. On bog plant material decomposition has taken place during warm time of year when water table was low and oxygen passed easily in upper part of peat. Plant fractions are divided into two types in accordance of the character decay. Plant fractions are grouped in three groups relatively of rate decay. The maximum decay rate belongs to Menyanthes trifoliate L., the leaves and rhizomes losses are 80 % mass relatively initial value after two years of experiments. The roots and rhizomes of Eriophorum vaginatum L. decomposed slowly then other fractions; the losses were 20 % after two years of experiments. Sphagnum mosses were lost from 20 to 40 % of mass. Keywords: bog, West Siberia, decomposition, fractions of plant matter, sphagnum mosses | 1925 | |||||
| 4332 | A method is presented which allows for the renormalization of the self-potential of a scalar point charge at rest in static curved spacetime. The method is based on the local expansion of the self-potential for a scalar point charge at rest in general static spacetimes. Keywords: self-force, renormalization | 1925 | |||||
| 4333 | The article focuses on the practice of using the on-line educational complex on module “Electric motors and drive” for senior non-linguistic students who study professional English. The article characterizes computer assisted tasks batch on module “Electric motor and drive”, that enables communicative competence improvement and successful aquisition of professional English. Keywords: computer assisted task batch, on-line educational complex, professional English for non-linguistic students, communicative competence | 1925 | |||||
| 4334 | This article studies the representation of the author’s individual concept of “delicious dissolution” in Nabokov’s novel “The Original of Laura”. The concept is described as a step-by-step sequence of actions of the central character, and its basic semantic features are listed, which gives a possibility to compare this concept with its precedents in the works of classical literature. The cognitive linguistics approach is combined with elements of literary theory here. Keywords: author’s individual concept, scenario (script), semantic nucleus of the concept, Nabokov’s artistic world | 1925 | |||||
| 4335 | The use of the case-technologies in the study of discipline “Methods of teaching chemistry” has been studied in a competence-based approach in higher school. Definition of case-situations on methods of teaching chemistry, distinctive features of training and control cases have been proposed. Differences between these cases to the destination and purpose of use in the learning process, the nature of the questions and answers to them, the estimation, the use of additional information about your answers have been identified. Educational cases are designed to develop skills of students to solve the problems unconventionally, the answers to them require a search for additional information, these cases do not have a rigid system of evaluation. The control case studies provide unequivocal answers, different approaches to evaluation. When answering the questions to cases, the student uses only existing knowledge. The examples of case-situations on how to conduct laboratory work at school and the answers to them were given. Keywords: competence, case-technologies, case-situations on methods of teaching chemistry, the teaching case, the controlling case | 1925 | |||||
| 4336 | The article substantiates the need for a project competence in teacher’s personal resource. It is noted that fixed in the federal state educational standard of higher education requirements for students’ project competencies involve the selection of adequate to the content of these requirements methods of pedagogical work on their formation. The paper reconstructs the experience of developing the project competence of philology students in the process of organizing educational events in the practice of collaboration between tertiary and secondary educational institutions. An empirical model of such interaction, the joint production of innovative developments, has been revealed using humanitarian research methods. Educational precedent gives grounds to say that the position exhibiting the project competence of students, can be formed in the active development of their content through educational events; means of formation of competence – participation in the trial-search activities of different content: educational-project in the framework of the lesson laboratory; design and research within the presentation at the conference. Keywords: project competence, interaction, educational event, joint production | 1925 | |||||
| 4337 | Introduction. The concept education is one of the most significant in the conceptual sphere of modern society, as evidenced by the unflagging interest in this mental-linguistic universalism both at the level of the national conceptual sphere and at the level of individual discourses and discursive practices. In the online diaspora discourse, the representation of the concept education acquires vivid features, since the analysis of the Internet communication of the representatives of the Russian diaspora in China reflects a special variant of the Russian linguistic culture oriented to the Chinese culture, which is due to the novelty and relevance of this research. Aim and objectives. The purpose of this article is to describe the specifics of representation of the concept education in network discourse of the Russian-speaking diaspora of China, based on the analysis of its inolinguistic cultural substrate. Material and methods. More than 10,000 texts of Internet communication of members of the Russian-speaking diaspora community in China, containing the name of the analyzed concept and its other lexical representatives, became the material of the study. In addition to the methodological tools of interlinguoculturology and lexical semantics, the analysis uses techniques of quantitative, contextual and discourse analysis. Results and discussion. As the analysis has shown, among the components of the inolinguistic cultural substrate of the concept education, the following lexical units of Chinese characteristic of the Russian-Chinese language environment are of the greatest interest: лаоши 715 (老师138), вайцзяо 138 (外教 40), сюешен/сюэшен 5 (学生 112), сюэюань 2 (学院 64). Conclusions were made about the ambiguity of the definition of the concept сюэюань due to the ambiguity and multivariance of its translation, leading to disputes about the correctness of the classification of higher education institutions in China; about the exceptionally positive connotation of the xenonym вайцзяо, the ambivalent connotation of the lexemes лаоши and сюэюань, as well as predominantly negative – the lexical unit сю- ешен; the identification of oneself by Russian teachers from лаоши and вайцзяо without the need to translate Chinese equivalents into Russian in connection with full acceptance of this professional role and status as respected and honorable in Chinese society and culture. Conclusion. The network discourse of the Russian-speaking diaspora in China is distinguished by a certain set of xenonyms that express the concept education. These lexemes are characterized by a special cultural value and relevance, and their analysis indicates a strong influence of the foreign language environment on the perception of information by representatives of the diaspora community, self-identification in accordance with the social and professional statuses adopted in the Chinese tradition, as well as a more expressive expression of emotions and assessments using the foreign word. Keywords: network discourse of the Russian-speaking diaspora of China, concept education, inolinguistic cultural substrate, xenonym | 1925 | |||||
| 4338 | The historical experience shows that the clanation of people is possible not only in gene engineering, but also by the social reorganization, by the souiiessness of people in the capitalist society of general consumption. This very problem caused the environmental disaster of the planet, it was settled that the spirit of a man is a form of synthesis, it binds together the highest senses of the spiritual life and the consciousness of a man. It was found out that onesided development of one of the poles of the spirit leads to the formation of soulless highbrows on the one hand and senseless crowds of people living by instincts, archetypes of individual collective unconsciousness (the experience of fascism and Stalinism) on the other. A man's soul in predominant of the spiritual life of a man, being the main to determine the consciousness of a man. This constitutes the freshness of the work. | 1924 | |||||
| 4339 | The article relates to the problem of reconstruction of some fragments of the author conceptsphere on the base of the definite genres’ texts. Informative-evaluative genre of self-representation in epistolary discourse of M. Tsvetaeva is analyzed in details. The peculiarities of its forms’ expression and typological and functional –pragmatic essences are in the center of this investigation. It’s demonstrating that a speech genre can be a strong mean of cognitive realization. This in one’s part contributes to expansion of ambits of description language person’s speech behavior. | 1924 | |||||
| 4340 | The present paper is dedicated to the problem of psychological and educational preparation of Teacher Training Higher Schools students based on the analysis of various approaches to studying disadaptation of children and teen-agers. Disadaptation is understood as the whole complex of signs, giving evidence concerning the discrepancy between the mutual activities of man and the surrounding world. While dividing disadaptation into several types, it is taken into account that this phenomenon may appear in different degrees of intensivity, in different variants and can be caused by various things. The training of students depends on the purposeful choice of knowledge and skills, as well as the use of necessary information with the aim of correction of the personality of disadapted children and teen-agers. | 1924 | |||||
| 4341 | The paper states the issue of collecting information about the students’ achievements in foreign languages, which is part of the quality monitoring system in education, as a problem of importance for higher educational institutions in Russia. As a way to solve the problem it is suggested that regular testing should be conducted with uniform test instrument elaborated for all the students of the same year within a given institution. Тhe brief description of monitoring system at Tomsk Polytechnic University is given as an example of solving the problem | 1924 | |||||
| 4342 | The results of the experimental work on the formation of readiness of military specialists on the use of radio communication facilities for professional activities are presented in the article. Theoretical model of readiness and the process of the diagnostic monitoring of the dynamics of the formation of components of readiness are described in it. Keywords: the use of radio communication facilities, a military specialist, military professional subjects, readiness for professional activities, pedagogic monitoring, an expert opinion | 1924 | |||||
| 4343 | The models of historical and pedagogical formation of teachers’ professional competence in rural ungraded schools in the Russian Federation are analyzed in this article. These models can be realized in two lines: training for rural ungraded schools and organizing of professional teachers’ development for this type of educational institution. Keywords: professional teachers’ education, formation of professional teachers’ competence in rural ungraded schools in Russia. | 1924 | |||||
| 4344 | In article questions of the organization of independent work of the pupils receiving trades of a socially-humanitarian orientation are considered. Considering psycho-physiological features of the given pupils, are offered principles of selection of kinds and contents of independent work at their training to the physics. Keywords: trades of a socially-humanitarian orientation, independent work, kinds of independent work, motivation. | 1924 | |||||
| 4345 | There were observed questions of contact interaction of elements of construction of the cable. There was introduced a method of determination of tribology characteristics of elements in the final product. We received formulas for determination contact and tangential strains, which depend on mechanical matter of material and geometrical dimension of the cable. Keywords: contact interaction, tribology characteristics, displacements, lead of a cable, lay of a strand, contact and tangential strains. | 1924 | |||||
| 4346 | The article deals with the problem of semantic distribution in the functional grouping of actant attributes in Finnish and Selkup languages. The analysis is based on the principals of “the word-form grammar”, which is being developed by A. P. Volodin. In spite of the genetic relationship of the above-mentioned languages, they reveal basic distinctions in the investigated question. Keywords: “word-form grammar”, actant attributes, functional distinctness, semantic selectiveness, Uralic languages | 1924 | |||||
| 4347 | The article deals with the problem of the development of a new generation of e-books – the mental textbooks. This technology is based on the information model of thinking. Keywords: mental textbook, e-textbook, the information model of thinking | 1924 | |||||
| 4348 | The article suggests the main types, forms of organization of the students’ research work at pedagogical higher school, particularly at the department of pedagogy and psychology. This activity is an effective condition for the development of creative abilities and formation of professional competence of future teachers. Keywords: the research activities of students, the forms of students’ research work organization, the categorical study apparatus | 1924 | |||||
| 4349 | The article focusses on the means of expression of modality of potentiality and wish in Gothic and a tendency that developed in its system has been determined. The tendency shows the function of expressing the meanings of possibility, necessity and wish from grammatical means, i. e. moods, transferring to the lexical ones, i. e. verbs. To explain this process, the “weakest” parts of the modal subsystem of Gothic are being established. They are involved in changes: these are optative, imperative and preterite-present verbs. The analysis of various “shades” of meaning of potentiality and wish, verbalised by the contemporary lexical and grammatical means allowed to establish semantic relations of variability between grammatical and lexical means as well as within the former ones thus it allowed to define the status of preterit-present verbs involved in the process of appearing modal verbs in Gothic as means expressing the internal modality. Keywords: preterite-present verbs, optative, imperative, possibility, necessity, wish, variability, internal modality | 1924 | |||||
| 4350 | Introduction. The article presents a communicative and pragmatic analysis of the doctor’s media communication in the social network. Aim and objective. The aim of the article is to identify and describe the ways to implement communication strategies in a media text created on the basis of the news story COVID-19. Material and methods. The material was the doctor’s posts about the coronavirus on Instagram. The analysis is carried out taking into account the compositional and semantic integrity of the levels of strategic verbal communication and polycode components in the media text. The methodology for analyzing strategic planning consists in identifying communicative strategies, determining their hierarchical ordering, describing the nomenclature and methods of linguistic representation of the tactics that implement them. Results and discussion. The media text about COVID-19 allows the doctor to solve several strategic tasks: creating a professional image, educating the mass address, forming the target audience of the blog. The main strategy is selfpresentation, implemented in communicative tactics of appeal to the profession (through the images of «I am a doctor», «I am an expert in the field of medicine», «We are the medical community»), actualization of dedication to the profession, demonstration of overcoming professional difficulties, the transmission of subjective information (through the images «I am a patient» and «I am a person»), as well as non-verbal methods (posting photos of doctors in the fight against COVID-19). The information and educational strategy in the texts about the coronavirus becomes auxiliary and contributes to the implementation of the strategy of self-presentation through the appeal to the tactics of definition, brief information, instructions, appeals to authoritative sources, recommendations, discrediting medical myths. It is found that the communicative success of these tactics is achieved when they are combined with selfpresenting ones, as well as with a certain sequence of their use in one media communication. An auxiliary strategy for engaging and retaining the addressee, performing dialogue and rhetorical functions, is implemented in parallel with self-presentation and informational and educational strategies at the level of media text composition by placing a topic and image referring to COVID-19 in the title; implementation of tactics for announcing a topical topic and appealing to the benefits of reading the text in the introduction of the text; using in the main part of the tactics of communicative rapprochement, linguistic originality and orientation towards linguistic fashion; as well as appeals in the conclusion to etiquette tactics and tactics of invitation to dialogue. Conclusion. As a result of the analysis, it was found that the implementation of the dominant strategies of medical media communication is carried out in parallel at different levels of the media text about the coronavirus, through the use of verbal and non-verbal tactics of persuasive and suggestive influence on the audience. The effectiveness of referring to the information occasion of COVID-19 as a strategic planning tool to achieve the main goal of the doctor’s media communication in the social network – creating a professional brand. Keywords: communication strategy, medical communication, information occasion, COVID-19, media communication, media text | 1924 | |||||