Vshivtseva Ekaterina Ivanovna, Igna Olga Nikolaevna THE FORMATION OF SCIENCE-METHODICAL COMPETENCE OF A FUTURE FOREIGN LANGUAGE TEACHER // Tomsk State Pedagogical University Bulletin. 2011. Issue 9 (111). P. 199-203

The science-methodical competence of a foreign language teacher is characterized. The basics of formation of the competence during the period of professional development are described.

Keywords: a foreign language teacher, science-methodical competence, methodical competence.

Kuryanovich Anna Vladimirovna PRAGMATICS SYMBOLS EPISTOLARY TEXT (ON EXAMPLE OF THE LETTERS OF REPRESENTATIVES OF RUSSIAN CREATIVE INTELLECTUALS OF THE FIRST HALF OF THE 20TH CENTURY) // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 223-228

The article is devoted to consideration of functional features and means of expression of a graphic image epistolary of the text how by the integral component it art features in view of a complex extralinguistic of the factors and specificity of realization of a communicative-pragmatical axis “the author – the addressee”. As a material the letters of the artist М. V. Nesterov, opera singer F. I. Chaliapin, academician V. I. Vernadsky, poet M. I. Tsvetaeva.

Keywords: graphic image of text, epistolary text, epistolary communication universals, graphic identity, graphic symbols, paragrafemnye facilities, cognitive function of graphical tools, the regulatory function of graphic tools

Stas Andrey Nikolaevich, Gorobets L. S. CONTEMPORARY METHODS OF TEACHING COMPUTER GEOMETRY // Tomsk State Pedagogical University Bulletin. 2012. Issue 2 (117). P. 170-174

The article deals with problems of teaching basics of computer geometry in teacher training of computer science and mathematics teachers. The peculiarity of this subject is the study of algorithm approach to geometry problems solving. The authors worked out sets of methodical manuals, comprising automatic training and controlling programmes in “Coordinate Transformation” and “Curves of the Second Row”.

Keywords: computer geometry, pedagogic programme means, training and controlling programmes, “Coordinate Transformation” and “Curves of the Second Row”, algorithm thinking

Zhukova Elena Anatolyevna, Meshcheryakova Tamara Vladimirovna PHILOSOPHICAL AND METHODOLOGICAL ASPECTS OF BIOETHICAL AGENDA OF PATIENTS’ AUTONOMY // Tomsk State Pedagogical University Bulletin. 2012. Issue 2 (117). P. 206-210

During the last decades relationships between a doctor and a patient changed considerably due to a number of reasons including technicalization of medicine. In the article philosophical and methodological aspects of those changes are examined. Critical analysis of autonomy concepts implemented in modern medical practice is given and in the ways of its management. The problem of setting patient’s autonomy borders is raised. The paper presents some results of the project RFBR № 10-06-00313 “Attractive Management: Methodological Principles of Managing Complex Systems’ Dynamics” and grounded in the draft statement of the problem RFH № 12-03-00198 “Bioethics as a form of Self-consciousness of Modern Culture”.

Keywords: bioethics, patient autonomy, technical model, information model, paternalism

Azbukina Elena Yuryevna, Voloshina Lidiya Vasilyevna SPIRITUAL VALUES AND THE TEACHER’S PERSONALITY POTENTIAL // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 38-41

The article represents an attempt at academic understanding of interconnection between the teacher’s personality potential and spiritual values within the framework of the present-day system of education.

Keywords: spiritual values, teacher’s personality potential

Tolstoles Ekaterina Sergeyevna SPECIFICS OF FORMATION AND STRUCTURE OF PROFESSIONAL IDENTITY OF THE PERSON IN TRAINING (ON EXAMPLE OF MEDICAL STUDENTS) // Tomsk State Pedagogical University Bulletin. 2013. Issue 11 (139). P. 113-118

Professional self identity is formed in the learning process and has the features associated with the choice of specialty. The use of a personalized approach to the organization of the educational process improves the quality of training of future specialists and develops the properties of the individual to ensure the success of a professional medical practice.

Keywords: professional self-determination, personal qualities, education, medical school, student, patient

Sarkisova Anna Yuryevna SEMANTIC AND STYLISTIC PECULIARITIES OF POLYSEMANTIC WORDS IN THE POETIC TEXTS OF A. A. VOZNESENSKY // Tomsk State Pedagogical University Bulletin. 2019. Issue 4 (201). P. 129-137

In the study of polysemantic words in syntagmatic aspect it is necessary to speak specially about the specifics of its functioning in fiction. In the context of everyday speech the word tends to semantic identity, but in the literary text polysemantic word is not only able to maintain its ambiguity, but also seeks to realize this property. Such feature of functioning of polysemantic lexicon in the literary text is caused by two defining characteristics of the literary text – they are “the intention for maximum information saturation” (Yu. M. Lotman) and imaginative (figurative) speech concretization. The increased load of meaning and imagery are direct factors of aesthetic value of the text. The purpose of the work is to analyze the semantic and stylistic features of the functioning of the polysemantic word in the poetry of A. A. Voznesensky. High metaphoricalness, expressivity, unexpected semantic effects characterize his creative manner. Therefore, the main methods of research are semantic and stylistic analysis, contextual analysis and aesthetic interpretation. A large number of examples prove that semantic increment and visibility of the image in Voznesensky’s poems are achieved both by contrasting the meanings of a polysemous word and by combining them. The author skillfully uses the resource of the lexical polysemy to enhance lyricism or drama of the text, to express avant-garde aesthetics, philosophy of mutual assimilation and interrelation of all things. Among the methods of aesthetic refraction of polysemy of the word actualized by the author are semantic layers and shifts, accentuation of the literal meaning of the word, putting on the first plan of some semantic components of the word and the neutralization of others, the creation of the occasional meaning of the word as a result of the individual author’s associative transfer of meaning, «flicker» of meanings, the unexpected activation of the implicit meaning of the word. The examples illustrate the methods of erased metaphors and metonymy revival. There are traditions of Mayakovsky and Pasternak in some features of metaphorical transfer. The results of the study may be interesting to clarify the features of the individual style of A. A. Voznesensky, stylistic and rhetorical functions of polysemy, semantic potential of the word.

Keywords: polysemantic word, semantics, stylistics of the text, language of the literary text, poetic speech, A. A. Voznesensky

Baturin A. S. Economic education at a pedagogical university // Tomsk State Pedagogical University Bulletin. 2000. Issue 5 (21). P. 102-103

The article discloses the content and methods of economic education in a pedagogical university as a very important educational direction under modern conditions in Russia.

Syrov V. N. Narrative Theme in Modern Western Philosophy of History // Tomsk State Pedagogical University Bulletin. 2000. Issue 7 (23). P. 14-18

Our task in this paper is to point out some stages in the development of narrativist turn in philosophy of history. We argue that the narrativist theme now moved away from what were formerly dominant perspectives focused primarily on literary texts and moved towards analysis of narratives as our primary way of organizing our experience of time and life. In philosophy of history that turn was formulated in agonistic relationship to Hempelian covering-law models. W.H. Dray has written that one of the best means of explaining a change is to trace the course of events by which it came about. The new step was realized by L. Mink. Mink criticized concept of following a story elaborated by W. B. Gallie and asserted configurational character of narrative activity. He says that the author derives the structure from telling the story itself, not from the events it relates. And developing this idea H. White concluded that historians draw on the «plot-structure» identified by N. Frye as Romance, Comedy, Tragedy and Satire. D. Carr says that it is an «escape» from reality. He stresses continuity between narrative and everyday life and recon-figurational character of historical and fictional narrative. We account for productivity of this displacement of theme in philosophy of history.

Karpov S. A. A Man as an Informational Structure // Tomsk State Pedagogical University Bulletin. 2000. Issue 7 (23). P. 30-34

The necessity of creation of concrete-sensitive system of notions describing a man is based. As a system-formed a notion «a track of information» is offered. A man is considered as an information structure, which is formed by outer invironment. Development of a man is understood as a process of materialization in biological structures of outer informational influences & selforganized process of building answer programmes of reaction. By his activities a man makes changes in surrounding informational invironment, this way taking part in the movement of information

Prokopinskaya N. I. . Conditions for formation of motivation to seiIf-progression of teacher in the system of professional skill improvement (PSI) // Tomsk State Pedagogical University Bulletin. 2000. Issue 8 (24). P. 12-16

A new approach to the system of professional skill im¬provement is worked out and applied in practice, which provides an education of the motivation to self-progression of a teacher. Main principles of the PSI operation are de¬scribed, and an example of sociological and psychology-pedagogical examination of a school collective is given.

Shusharin A. L. The Use of Summary Financial Balance in the Process of Regional Economy Managing // Tomsk State Pedagogical University Bulletin. 2003. Issue 5 (37). P. 42-44

In order to ensure coordinated and proportional development of the social and economic system of the region, its management structures should have a clear idea of all the financial resources of the territory. This task could be accomplished by a summary financial balance that characterizes the general financial poten¬tial of the region in the context of aggregated money funds.

Vorobyov D. V. Something about of the Unity, Entity and the Whole of Yamvlih from Syrien // Tomsk State Pedagogical University Bulletin. 2004. Issue 2 (39). P. 35-38

The distinction character of the Whole and the Entity and the resemblance character of the Entity and the Unity of Yamvlih from Syrien are researched. There are two points of view about the Unity. The Unity is the beginning of the simple number row and, simultaneously, the beginning of the number, which this Unity embraces and forms. The second meaning concurs with Yamvlih from Syrien idea about the Unity who understands it as the all-absorbing (ubiquitous) reality, which embraces and maintains everything in itself indistinguishably. On the other hand it concurs with the meaning of the Entity as the all-embracing beginnig, which excepts every distinction and engenders everything from itself.

Timchenko S. V. Investigation of the Nonequilibrium Viscous Shock Layer on a Catalytic Surface with Conjugate Heat Exchange // Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 59-64

Nonequilibrium dissociated air flow problem at stagnation region for the aerodynamic reentry trajectory. The hypersonic viscous shock layer theory (TVSL) including nonequilibrium chemical reactions, multicomponent diffusion is used as initial mathematical model. On the body surface the nonstationary conjugate heat transfer is taken into the account. High order numerical approach is suggested. Some numerical results are presented

Lopatkin Vladimir Mikhaylovich Integration Trends in the Development of Educational Systems: the International and Russian Experience // Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 141-149

The paper investigates the problem of integration in education, modern integration trends in the development of Russian and foreign educational systems are specified. The main advantages of the integrated educational systems are discussed, which the author specifies as follows: – integrated systems provide for entrants and students wider varietes of educational routes, directions and levels of higher education, including stages of vocational training; – the integrated educational systems are cha-racterized as flexible in the processes of organizational and content restructuring in the sphere of vocational training, considering fluctuations in the work force market; – within the framework of integrated systems, the academician and professorial stuff together with matherial resources of universities are used to the most effect; – the integrated educational systems are more economical in overall costs and total volumes of educational services.

Dronova L. P. The Early Period of General Evaluation in the Germanic Languages // Tomsk State Pedagogical University Bulletin. 2005. Issue 4 (48). P. 32-35

The early stage of considering the idea of general positive and negative evaluation in the Germanic languages is connected with different kinds of evaluation: – pragmatically rational evaluation (‘useful, beneficial’ – *bat-, batiza); – normatively rational evaluation (‘over’ – *wers-, wairsiza; *ubil-); – intellectually psychological evaluation (‘match, connect, join’ – *gMd-, юiuю); – emotionally psychological evaluation (‘desirable’ – *wal-).

Sorokina N. V. Works by L.M. Leonov of the 1920th Years in the Estimation of Critics-Emigrants from Russia // Tomsk State Pedagogical University Bulletin. 2005. Issue 6 (50). P. 46-51

The article gives an observation of critical estimations of works by L.M. Leonov of the 1920th years made by the representatives of the first wave of Russian literary emigration, such as G. Adamovich, M. Slonim, F. Stepun.

Merzlyakova E. O. On the Semantics of Concepts Tea and Coffee // Tomsk State Pedagogical University Bulletin. 2006. Issue 9 (60). P. 40-45

The article is devoted to the analysis of two concepts - coffee and tea. The concept tea is chosen by the British as an icon of British culture. The concept coffee is not included into the classification of cultural symbols. We analyze the probable reasons why the concept coffee cannot be considered an icon, a cultural symbol.

Samsonova T. P. Archetypical Motion in Culture Anthropologies in Musical Culture // Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 92-96

The article studies the term of “archetype” which was introduced by Yung both with historical and cultural viewpoints. The author studies the function of archetype in musical culture as shorting natural things in social life. The musical and is been transfixed in individual composer's creative word

Kulikov Sergey Borisovich The Contribution of V.A. Dmitrienko into the Development of Philosophy and Science Study // Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 112-115

This article is devoted to the main stages of research activity of the outstanding scholar, philosopher and teacher, Honoured worker of science of the Russian Federation, Corresponding Member of the Russian Academy of Education, Doctor of Philosophy, Professor Valery Alexandrovich Dmitrienko, who celebrates his 70-th Anniversary on March 2nd, 2008. His contribution into the development of philosophy and science study is in working methodological, sociological and technological subjects of science and also in partial implementation into practice the results of these workings

Kim Antonina Aleksandrovna The Сlassification of prosaic Khanty folklore, collected by Steinitz. // Tomsk State Pedagogical University Bulletin. 2008. Issue 2 (76). P. 81-84

In this article a new approach to folklore classification, based on action is applied towards four texts collected by Steinitz in 1936 and published in Russian translation by N.V. Lukina in 1990.

Keywords: khanty, classification, folklore, plot, action, text

Panov V. V. The function spottiness of surfaces bogs // Tomsk State Pedagogical University Bulletin. 2008. Issue 4 (78). P. 21-25

It is designed original methods of the study of surfaces bogs. The dynamics of surfaces is connected with spottiness of upper layer of mires. The fluctuation to surfaces depends on amount of water, growing мха and his motion. This fluctuation can be not simultaneous, with the other value of the amplitude in the other area of the mire

Keywords: Oligotriphic marsh, aerobic layer, mechanical displacement, stereofotogrammetic method, moisture

Volkov Igor Vyacheslavovich, Volkova Irina Ivanovna, Sevastyanov Vladimir Veniaminovich THE INFLUENCE OF THE CLIMATE FEATURES ON THE DISTRIBUTION OF SOME HIGH-MOUNTAIN VEGETATION TYPES IN ALTAY // Tomsk State Pedagogical University Bulletin. 2009. Issue 6 (84). P. 132-137

The dependence of various high-mountain vegetation types on the climate features and the climatic tolerance of the plant communities are revealed on the base of long-term field research in Altay mountains.

Keywords: climate, high-mountain, ecological factors, vegetation types, habitats

Shmatkov M. N. MODERN PROBLEMS IN THE FIELD OF THE QUALITY OF HIGHER JURIDICAL EDUCATION AND SOME POSSIBILITIES OF INNOVATIVE RESOLVING OF THE PROBLEMS // Tomsk State Pedagogical University Bulletin. 2009. Issue 10 (88). P. 35-59

The present paper is devoted to the problem of the quality of higher juridical education. Some possible ways to resolve the promblem are discussed. In order to resolve the problem author offers an innovative educational technology basen on improved analytical stuff for juridical investigations and practice. The approach offered coases to improoving the quality of higher juridical education.

Keywords: higher law education, quality of education, innovative education

Obukhov Valeriy Vladimirovich, Voytekhovskaya Marina Petrovna, Chervonnyy Mikhail Aleksandrovich OBJECTIVES PEDAGOGICAL UNIVERSITIES TO ADDRESS UNGRADED SCHOOLS (UGSH) // Tomsk State Pedagogical University Bulletin. 2009. Issue 12 (90). P. 7-10

Reveal current staffing problems in rural ungraded schools, and suggests ways to address them in a scientific and institutional capacity of pedagogical universities as centers for training, retraining and educational staff. Offered as traditional forms of further education teachers, and innovation - training tutors of distance education professionals UGSH and resource centers of distance education.

Keywords: education, ungraded school, state educational policy, teachers extended education, online education tutor

Boytsova T. L., Zhukova O. L. PHYSICAL TRAINING OF STUDENTS BASED ON THE IMPLEMENTATION OF MOTIVATIONAL-PERSONAL APPROACH // Tomsk State Pedagogical University Bulletin. 2010. Issue 4 (94). P. 108-111

The article considers the motivations and attitudes of students to physical exercises of physical culture, the methodological basis for optimizing of physical education and the possibilities of person-centered training of students on the subject of physical culture.

Keywords: motivation, optimization of physical education, student-centered learning

Mikhaylichenko Andrey Yuryevich, Voytekhovskaya Marina Petrovna TENDENCIES OF TRAINING SPECIALISTS FOR UNGRADED EDUCATIONAL INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2010. Issue 11 (101). P. 106-110

The article describes the proven divergent models for teachers’ training for small schools at Tomsk State Pedagogical University. These are “Methods of Teaching of Educational Areas and Systems”, “Teaching in Ungraded Schools”, “Specialized Education in Ungraded Schools”, “Management of Ungraded Schools”.

Keywords: models for teachers’ training for ungraded schools, technologies of vocational education.

Matukhin Dmitriy Leonidovich Peculiarities of teaching foreign language communication to non-linguistic students on the basis of communicative approach // Tomsk State Pedagogical University Bulletin. 2011. Issue 6 (108). P. 55-58

In the article necessary change of the paradigm in methodology of teaching foreign language from traditional approaches to development of foreign language communication skills on professional topics, conducting oral scientific discussions and making up in writing professional kinds of text, such as abstracts, reviews, scientific papers is considered.

Keywords: social services commissioning, communicative principle, suggestive and demonstrative principles, communicative models.

Saurbaev Rishat Zhurkenovich JOINT CONSTRUCTIONS AS STRUCTURAL AND SEMANTIC COMPOSITION MARKER OF THE SENTENCE (DATA OF THE ENGLISH AND TARTAR LANGUAGES) // Tomsk State Pedagogical University Bulletin. 2011. Issue 9 (111). P. 28-33

In the present article the analysis of some structural grammatical varieties, as well as structural-semantic functions of the joint constructions as the marker of the structural-semantic composition in the comparative plane on the material of the modern English and Tartar languages is being conducted.

Keywords: joint constructions, supplementary predicativity, semi-composite sentence

Seregina Evgeniya Anatolyevna HEALTH PROTECTING TRAINING OF HIGH SCHOOL STUDENTS TO THE UNIFIED STATE EXAM // Tomsk State Pedagogical University Bulletin. 2011. Issue 10 (112). P. 170-174

The article denotes the problem how to provide health protection of the preparatory process for high school students to a single state exam. The solution of the problem by implementing one of the pedagogical conditions health protecting of school students in preparation for the unified state exam. It describes the methodology, content and software psychological and pedagogical training sessions with high school students to create preparation for the unified state exam.

Keywords: unified state examination, health protection of high school students, willingness to school protection, psychological and pedagogical training sessions, stress, reflection, and psychosomatic condition

Amelina Mariya Konstantinovna THE ACCENT CHARACTERISTICS OF THE UNDERIVED NOUNS IN TUNDRA AND FOREST NENETS DIALECTS // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 9-15

The article presents the comparative analysis of the accent characteristics of underived nouns in Tundra and Forest Nenets dialects. It is concerned with the correlation between Tundra Nenets stressed and unstressed vowels of the first syllable and first-syllable vowels in Forest Nenets.

Keywords: Nenets, the Yamal dialect, the Canin dialect, forest Nenets, tundra Nenets, stress

Yakovleva Elena Vladimirivna REFERENTIAL AND NON-REFERENTIAL USING OF SPANISH DEMONSTRATIVES // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 152-156

In the article there are described features of reference of demonstratives in Spanish. The demonstratives in Spanish have different referential properties based on the grammatical properties of pronouns. The author pays special attention to differentiation between the referential and non-referential situation because it allows to better understanding of shades of meaning.

Keywords: reference, demonstratives, non-referential using

Voytekhovskaya Marina Petrovna, Tayurskiy Anatoliy Ivanovich THE INTERACTION OF HIGHER VOCATIONAL AND GENERAL EDUCATION AS AN IMPORTANT POTENTIAL RESOURCE FOR THE DEVELOPMENT OF TEACHERS // Tomsk State Pedagogical University Bulletin. 2012. Issue 3 (118). P. 238-241

Achievement of the new quality of Russian education and implementation of high mission entrusted to the school in creation of the competitive society of the 21st century is possible only by joint efforts of the teachers of secondary and higher education. In Tomsk region there has been accumulated some experience of this interaction and the task of unification and coordination of higher education institutions to interact with general education institutions.

Keywords: modernization of education, collaboration with institutions of higher education institutions of general education, development of teaching capacity, quality of education, professional development of teachers

Toropova Nadezhda Vyacheslavovna THE PSYCHOLOGICAL AND CRIME DETECTION STUDY OF THE CRIMINAL BEHAVIOUR AND THE PERSONALITY OF A CRIMINAL // Tomsk State Pedagogical University Bulletin. 2012. Issue 6 (121). P. 228-230

This paper is the result of a theoretical study of the content of the concept of “psychological and criminological characteristics of the individual offender”. It examines the psychological and forensic approach to the investigation of criminal conduct and the offender, based on the refl ection of individual personality characteristics of the offender in the process of committing a crime.

Keywords: psychological and crime detection feature to personalities of the criminal, crime, personality of a criminal, the criminal behaviour, the way of committing a crime

Zaytseva Tatyana Igorevna SPECIFICIC FEATURES OF THE STATE-TERRITORIAL DEVELOPMENT OF FRANCE AND GERMANY AT THE BEGINNING OF EARLY NEW TIME (ON THE HISTORIOGRAPHICAL MATERIALS) // Tomsk State Pedagogical University Bulletin. 2013. Issue 2 (130). P. 159-164

In this article we make an attempt to give assessment to the processes of the state-territorial development of two West-European countries, France and Germany, in the first decades of the 16th century on the basis of the generalization of the materials of the Russian and foreign historiography. The degree of formation of the absolutist structures, territorial consolidation of the countries, parity of authority of the Supreme and regional governors are compared. The theoretical importance of the analysis consists in the specification of the regional specificity of the initial stage of the modern European civilizations formation.

Keywords: France, German empire, beginning of the 16th century, state and territorial development

Dolgikh Alla Alekseevna IDEOLOGIZATION AND DEIDEOLOGIZATION STRATEGY IN PHILOSOPHY OF FILM // Tomsk State Pedagogical University Bulletin. 2014. Issue 7 (148). P. 103-107

The paper defends the thesis that the philosophy of film allows to realize the analysis of the basic mechanism of transfer of ideological intentions in modern society. It is revealed that images which were presented at movies of a genre “horror” (in particular images of zombie) propose metaphorical ways of introduction an encryption and ideology interpretation (in particular ideologies of pleasure and consumption). It is maintained that philosophical reflection of films allow to transform ideology from means of manipulation with behavior of the person to the tool of awakening of his consciousness. As a result in Russia the ideology which allows the person to act freely can be developed, relying not on the blind desires, but on the conscious purposes and ideals.

Keywords: ideology, philosophy of film, mechanisms of transfer of ideological intentions

Syrina Tayana Aleksandrovna COGNITIVE VISUALIZATION- ESSENCE AND METHODS OF TEACHING LANGUAGE // Tomsk State Pedagogical University Bulletin. 2016. Issue 7 (172). P. 81-85

Over the past years, the term “visualization” or “cognitive visualization” is widespread in pedagogy and methods of teaching some disciplines, especially mathematics, geometry and information technologies. The article describes the background and possible reasons for the sustainable interest of scientific and pedagogical public to methods of cognitive visualization. The author analyzes contemporary sources and concludes that despite the intensive study of cognitive visualization, prospects and opportunities of its application in the field of humanities are not developed enough. Particular attention is paid to the method of “mind maps”, as one of the most effective means of training both native and foreign language.

Keywords: cognitive visualization, linguodidactics, mind map, visual means, graphic organizers

Nikolaeva Anastasiya Vladimirovna, Shaykhutdinova Tatyana Nikolaevna ADVERTISING TEXT AS A SOURСE OF CULTURAL AND LINGUISTIC INFORMATION // Tomsk State Pedagogical University Bulletin. 2018. Issue 8 (197). P. 9-13

Advertising text in English is considered at the intersection of two paradigms: linguistics and cultural studies. The relevance of the article is due to the ability of the advertising text to broadcast not only information about the product or service (price, parameters, benefits), but also about the way of British life and culture, and therefore it can be used in the process of learning language at the university. For example, the focus of our attention was on advertising texts from the magazine “The People’s Friend” – a magazine which is mainly intended for older women and is broadly traditionalist in outlook. Reading advertising texts contributes to the development of the skills of English language learners to decode, correctly interpret the hidden cultural codes in the text, to formulate their attitude to the information contained in the text and adequately use the acquired knowledge in speech. Analysis of several advertising texts revealed the attitude of the British to aging, wills, charity, burial: 1) elderly people’s life should be comfortable with help of the advertised devices (Stairlift, Easy-Air Bath Lift, safety seat); 2) it’s common to make a will and donate to a charity (leave a gift in your will, including World Cancer Research Fund in your Will, Please remember Battersea Dogs and Cats in your Will); 3) it’s common to take care of one’s burial (to plan your funeral, to pay your funeral, in advance); 4) people may be cremated after their death; some people may wear a locket with ashes typically after a funeral ceremony in memory of their loved ones (The locket opens to reveal a vial that can contain ashes as a memorial).

Keywords: text, advertising, commercial, cultural linguistics, cultural and linguistic component of the text, stereotype, tradition

Bogomaz Irina Vladimirovna . // Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 52-59

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Nikitina Yu. A. Coevolutionary Innovation as Fundamental Methodology Research of the Social Systems Development Trends // Tomsk State Pedagogical University Bulletin. 2004. Issue 2 (39). P. 5-8

The possibility of coevolutionary-innovationary methodology use for investigation of society evolution. Recent social systems are characterized by increasing complexity and dynamics of their interactions. Under such conditions coevolutionary-innovationary methodology is an approach providing the most adequate evaluation of possible society transformations directions.

Malyavinskaya E. G., Stepanova O. N. Organizational-Pedagogical Forms of Physical Exercises and Sports within the Framework of Marketing // Tomsk State Pedagogical University Bulletin. 2007. Issue 5 (68). P. 13-15

The task of quality support marketing service is to identify requirements for organizational forms of physical exercises and sports as well as to determine how the quality of the sports work corresponds to the qualifying standards, the task is also to inform direction and those people who can take measures on changing the situation

Krivoshchekov K. G. The Technology of Image Teaching of Young Judoists // Tomsk State Pedagogical University Bulletin. 2007. Issue 5 (68). P. 16-21

The technology of image teaching is grounded on the principle of using the ideomotor image of developing motor move and applied working with judoists ranging in age from 12 to 15. The proposed technology allows: to single out and correct images of right and more qualitative motor moves; to influence positively imagination, physique and motor moves technique

Shakhovskiy I. V., Kamenskaya Lira Viktorovna Review: Perception and Interpretation of Sense of a Literature Work. Vyacheslav Suhnev. “Mgla”. A Novel // Russian Culture Magazine: Moscow. 2006. №10. P. 7-97. // Tomsk State Pedagogical University Bulletin. 2008. Issue 2 (76). P. 64-68

Review points to detailed plot analysis, range of problems, composition and the language of the novel are analyzed too, stylistic skill of the author is showed.

Shirokova N. P. EFFECT OF KARTOLIN ON MAINTENANCE OF CHLOROPHYLL, GROWTH AND PRODUCTIVITY OF WHEAT VARIETY OMSK-23 AND DEWDROP // Tomsk State Pedagogical University Bulletin. 2010. Issue 3 (93). P. 18-21

The effect of exogenous treatment of kartolinom concentration of 30 mg / l on two varieties of spring wheat Omsk 23 and Dewdrop is studied. The study revealed varietal differences in the processing of growth regulator.

Keywords: Triticum aestivum, kartolin, chlorophyll, growth, productivity

Kosykh Natalya Pavlovna, Mironycheva-Tokareva Nina Petrovna, Kirpotina Lidiya Vladimirovna PRODUCTIVITY OF FEN IN GORNO-ALTAI // Tomsk State Pedagogical University Bulletin. 2010. Issue 3 (93). P. 87-91

A quantitative estimation of components of biological cycle is given. Identified reserves of phytomasse mortmass and net primary production of mountain fen Gorno-Altai in the Eshtykеl. Revealed the strong influence of permafrost on biological processes mountain fen. Stock vegetable substances either fen Altai close to stocks Tundra bogs. Reserve live phytomass is 4143 g/m2, and net primary production - 1285±142 g/m2 per year.

Keywords: mountain fen, net primary production, stocks ofphytomass, mortmass, carbon cycle

Petrochenko Lyudmila Anatolyevna, Chernoshchekova V. O. SEMANTICS OF СANONIC AND TRANSFORMED TYPES OF PROVERBIAL AND PHRASEOLOGICAL UNITS (DATA OF ENGLISH) // Tomsk State Pedagogical University Bulletin. 2010. Issue 7 (97). P. 20-24

The article deals with the use of proverbial and phraseological units. Although proverbs and phraseological units are lingual stereotypes originated in the course of long historical development, through their initial general semantics they can be easily adapted by means of transformations for designation of new objects and situations.

Keywords: semantics, proverb, phraseological unit, stereotype, transformation, word-play

Kolesnikova Svetlana Yuryevna PECULIARITIES OF THE ACCOUNTING FORM IN ANCIENT PRE-LITERATE SOCIETIES // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 173-177

The accounting form as one of the insufficiently known parts of the ancient pre-literate culture is the subject of this article. The classification of some typical accounting forms principles is presented; the conclusion about the fundamental accounting forms’ features is drawn by the author.

Keywords: pre-literate societies, accounting form

Borisova Tatyana Sergeyevna CONDITIONS OF FORMATION OF COMMUNICATIVE CULTURE OF JUNIOR SCHOOLCHILDREN IN THE INFORMATION CONTEXT // Tomsk State Pedagogical University Bulletin. 2011. Issue 2 (104). P. 5-11

The author investigates the problem of the social information context of the junior schoolchildren, the reason of problems of information culture and the role of school information circles influencing development of the child.

Keywords: information context, information environment, information culture, educational value of a cultural context of circles and organizations of the information profile.

Filonenko Anna Leonidovna FEATURES OF THE FORMATION OF "PRENATAL PSYCHOLOGICAL COMMUNITY" OF PREGNANT WOMEN WITH NORMAL PHYSIOLOGICAL COURSE OF PREGNANCY AND THE THREAT OF INTERRUPTION // Tomsk State Pedagogical University Bulletin. 2011. Issue 12 (114). P. 212-217

This article shows the dynamics of the formation of “prenatal psychological entity” within the system of “Mother and Child” at every stage of pregnancy. The features of the formation of “prenatal psychological community” of pregnant women with a different course of pregnancy, marked differences in the stages of the passage of pregnant women with normal physiological course of pregnancy and the threat of interruption.

Keywords: “prenatal psychological community”, systemic tumor, co-existentia, “healthy pregnancy”

Shchitova Olga Grigoryevna COGNITIVE POTENTIAL OF THE SIBERIAN BORROWINGS IN THE RUSSIAN MIDDLE-OB DIALECTS OF THE 17TH CENTURY // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 170-174

The article considers issues of the cognitive potential of the foreign neologisms in the Russian language on the material of Siberian business documents of the 17th century. The author finds out the realization directions of the cognitive potential of Siberian borrowings demonstrating the features of the national and regional worldview.

Keywords: historical lexicology, dialectology, borrowing, foreign vocabulary, Middle-Ob dialects, business written language of the 17th century, cognitive potential