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# | Article | Downloads | |||||
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3101 | The article deals with the problem of the development of a new generation of e-books – the mental textbooks. This technology is based on the information model of thinking. Keywords: mental textbook, e-textbook, the information model of thinking | 1026 | |||||
3102 | The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other. Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion | 1026 | |||||
3103 | The article aims to clarify the concept of “political discourse”, its definition, structure and its place among other discourse types. Political discourse in this article is considered as a complex of all speech acts used in the political debates, and it can also be interpreted as a complex of rules of social relations which have their own traditions, and have been tested by many years of experience. The article describes politician’s verbal impact on the public from a gender perspective, and characterizes typical traits of a female politician. Verbal impact can include different methods and tactics used by the orators to influence and persuade the audience. However, these influence tactics differ from individual to individual in their effectiveness, as well as across gender. The article presents different types of the communication tactics (contact-establishing tactics, self-presentation tactics, communication tactics, accusation tactics and «play in figures» tactics) by the example of Hilary Clinton’s campaign speech – the Democratic Party’s nominee for President of the Unites States of America in the 2016 election. With the help of these tactics Hilary Clinton has a possibility not only to establish contact with the audience, but also she can influence people’s emotions, feelings, and can induce public to act. Keywords: political communication, election speech, political discourse, communicative tactics, politician’s speech portrait | 1026 | |||||
3104 | The genre specificity and poetics of George Sand’s monumental autobiography has never been in the focus of Russian scholarly attention. This paper focuses on the history of creation and publication of the work (1847–1855). The author describes the poetics of the French writer’s narrative, employing oratory techniques and amplification, which greatly contributes to its perception. A particular attention is paid to the specificity of female memoirs, which consistently describes the development of the main character in childhood, adolescence, youth and maturity. The paper analyses the original composition of the narrative, in which almost a quarter is devoted to ancestors and parents, with whom George Sand’s character is genetically connected. On the one hand, the heroine of the memoirs is a representative of her generation, with whom she is connected by ties of solidarity. On the other hand, she is a child of the revolutionary era, when a marriage between an aristocrat and a commoner could take place. The author studies the history of the inner life, the “life of the soul” of the main character, which consists in the process of looking for the truth in all spheres of life: true friendship, love, religious and political ideas, moral and aesthetic values, and the meaning of life in general. Finally, the heroine finds her “self” in her literary work. Keywords: autobiography, female memoirs, autobiography of generation, idea of solidarity, public speaking techniques, artist | 1026 | |||||
3105 | Introduction. Social networks are currently a platform not only for interpersonal, but also for professional communication. Due to the importance of the communicative aspect for medical activity, doctors support this trend. Thus, the implementation of the doctor’s self-presentation strategy in the social network requires scientific justification. Aim and objectives. The purpose of the research is to identify and analyze the communicative tactics and verbal means of implementing the doctor’s self-presentation strategy in the social network. Material and methods. The research material was the doctor’s media texts of the social network Instagram, created in the genre of network media post-presentation. The reason for choosing the material is the popularity of using the social network for personal and institutional communication on the Internet. The methodological basis of the research is the discursive and communicative-pragmatic approaches to the analysis of the text. Results and discussion. A post on a social network is a communicative event and has three levels of analysis: text, discursive practice, and social practice. The communicative interaction of a doctor and a “mass patient” is formed under the influence of media discourse into an independent discursive practice – medical blogging. Medical communication in the process of public functioning on the Internet reveals the features of mass media, marketing and personalityoriented discourses. The communicative-pragmatic analysis of media texts allowed us to reveal communicative tactics of label communication, communication of information about education, appeals to the profession through images of “I am a doctor” and “I am an expert in the field of medicine”, transfer of subjective information, actualization of devotion to the profession, accentuation of negative information, and ability to overcome difficulties. The linguistic analysis demonstrated the use of typical language means, characteristic of Internet communication. Conclusion. Analysis of the communicative tactics of the doctor’s self-presentation strategy allows us to conclude that the media text of the Instagram social network has a high potential in creating an attractive image of a representative of the medical community. The status of a medical blogger allows a doctor to use communicative tactics of media communication to form a positive professional image in the knowledge of a mass audience. Keywords: media text, social networks, Internet communication, medical communication, image, self-presentation, Instagram | 1026 | |||||
3106 | Genike E. A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 38-43 . | 1025 | |||||
3107 | This article represents by itself the historical survey of the Russian liberal phenomenon. The main author's thought is contained in that during all the times of the lib¬eral ideas existence in Russia, they penetrated in a kind of philosophic and religion discourse of intellectuals only. Thus the liberal traditions appeared in the narrow layer of Russian society. | 1025 | |||||
3108 | The article reveals the necessity of studying the regularities of extended reproduction of the territorial special-purpose complex (TSC) to improve regulation of the city housing and communal services in the system of local self-government in the market conditions. | 1025 | |||||
3109 | The article considered contents of notion «economic culture», revealled mechanisms of influence of economic culture at the social-economic life of society. There are chosen functions of the economic culture. Specific lines of teacher economic culture are shown. Criterions and factors for the evaluation of economic culture condition formation are designed. | 1025 | |||||
3110 | Three articles devoted to the role of universities in the development of modern society, their relationship to industry, are reviewed by the authors. They state that commercialization of higher school leads to loss of its specific features, its transformation into a very expensive business of industry of getting knowledge. It is supposed that cooperation of universities and industry will lead to synthesis of fundamental- and applied knowledge, and to more active use of the fundamental knowledge itself. For this purpose the term "technological transfer" is offered. | 1025 | |||||
3111 | The article shows that to conceptual modeling in social philosophy, philosophy of culture immanently peculiar to proceed from «the human nature» as the system of basic principles and to consider all the fulfillment of the person as actualizations, embodiment of the human nature. The article points out basic stages of understanding of the concept «human nature». | 1025 | |||||
3112 | Gas flow through porous media is characterized by large vortex structures and large friction coefficients, resulting in an extensive momentum and interphase energy exchange between gas and the solid phase. The model used for flow in porous regions is at once both a generalization of the Navier-Stokes equations and of Darcy's law commonly used for flows in porous regions. The model retains both advection and diffusion terms and so can be used where such effects are important. In deriving the continium equations, it assumed that 'infinitecimal' control volumes and surfaces are large relative to the interstitutal spacing of the porous medium, through small relative to the scales that we wish to resolve. Thus, given control cells and control surfaces are assumed to contain both solid and gas regions. Based on this model, an efficient numerical technique has been developed and a numerical algorithm has been produced to study the processes in the porous medium channel. | 1025 | |||||
3113 | The article is dedicated to the methods of teaching of non-linguistic students oral and written communication. | 1025 | |||||
3114 | The article runs Tomsk region experiment in stock activity of forest wild production and conditions for entrepreneurship activity raise. The author investigates the data of the territory potential resources, economic stock development efficiency. | 1025 | |||||
3115 | In the article the algorithm for professional success prognosis is described. On the basis of the system analysis the research of the personality potential is car¬ried out. The way of getting a synergy effect in the activ¬ity is investigated. | 1025 | |||||
3116 | The article gives a description of the pedagogical model of future fire protection officers’ preparation for leadership. The model peculiarity is that the authors base on personality-oriented approach. In the model structure the following components are singled out: purposeful, pithy, procedural, assessment-resulting. The given model allows to solve successfully the tasks of purposeful interaction between a teacher and cadets in a military higher educational establishment. | 1025 | |||||
3117 | The technological education of the junior schoolchildren with the speech pathology is analyzed in the article. The theoretical statements and the results of the research confirm the influence of the technological education on the development of the functional abilities of the children. The research reveals the essence of the concept «compensation», its kinds and the necessity of the programme «Technology» for the junior schoolchildren with the speech defects. | 1025 | |||||
3118 | The article relates to one of the basic but less studied functions of an inside form of a word, which is connected with the expression of typological features of the world’s languages. On the basis of the results of motivological-comparative analysis of the thematic groups of the Russian, Ukraine, Poland, French, English and German the characteristics of realization of studied function are examined. | 1025 | |||||
3119 | The article describes the conditions, which effectively stimulate the system of cognitive relations in the universities of art and culture being developed on the basis of the unity and interrelationship of teaching and learning activity. From the point of the humanistic pedagogy a specific field, connected with the improvement of pedagogue professional qualifications (long-term application of knowledge, energetic activity position, inborn choreographic abilities, the scene fear, the volition freedom, the awareness of the choice of profession, the pedagogical authority etc.) is revealed. The latter give the opportunity to provide the scientifically based ability to manage the quality of education, the reliability and objectiveness of its results in a creative university. Keywords: activity approach to teaching, internal and external factors of choreographer training, conscientiuos choice of profession and students'progress motivation, psychophysiological inclinations and movement purpose, performance choreographic creation and sta | 1025 | |||||
3120 | Theoretic analysis of the categories «culture of health» and «continuity» is carried out, characteristic of modeling as method of knowledge and method of research is given. The presented model of continuity of education of culture of health of future teachers in the system «pedagogic college - pedagogic higher education institution» is created by means of multicomponent mechanism of modeling. Several components are outlined: need-motivational, cognitive, activity, evaluative-reflexive. Keywords: secondary and higher professional education, continuity, education of culture of health, modeling, model | 1025 | |||||
3121 | The article presents the results of a comparative analysis of strategies of emotional regulation in infants with structural disorders of the brain at 3 and 6 months, describes the features of behavioral repertoire of mothers. It is shown that maternal behavior during mother-infant interaction is correlated with the strategies of emotional regulation in infants. Keywords: emotional regulation, infant, social interaction, behavior, structural disorders of the brain | 1025 | |||||
3122 | The article analyzes the philosophical and pedagogical bases of complex structural changes in education of the Russian Federation: the emergence of theories of post-industrial society, modernization, education philosophy, management of educational systems, teaching in rural schools. Keywords: common historical and pedagogical trends in the municipal education systems in Russia, the rural educational system specifics, tendencies of realization of ideas of modernization. | 1025 | |||||
3123 | The paper focuses on certain aspects of using the technology of problem-based learning of English for engineering students in the context of solving interdisciplinary problems. Teaching English by doing project work encourages the development of intercultural communication skills in modern engineers, who will be able to work in teams and solve engineering problems with the help of project management tools. Keywords: problem-based learning, soft skills, interdisciplinary project work, intercultural competence | 1025 | |||||
3124 | The paper shows cultural and historical mentality type determines the whole variety of cultural phenomena from the point of view of quality, quantity and genetics. Keywords: cultural historic type, mentality of culture, coherent determination | 1025 | |||||
3125 | The article examines the process of formation and execution of local budget in case of municipality of Tomsk, identifies the challenges faced by local authorities in the formation and execution of the municipal budget, presents proposals for increasing a revenue potential of municipalities. Keywords: municipal budget, local budget revenues, local budget expenditures, the budget of Tomsk, the revenues of the budget of Tomsk, the expenditures of the budget of Tomsk | 1025 | |||||
3126 | In the article such problems as network connectivity formation between educational institutions and the role of pedagogical universities in the process of network educational programs realization are being analyzed. Keywords: network connectivity, pedagogical universities, educational centres | 1025 | |||||
3127 | The article describes the author’s observations of the impact of a particular system in higher education. The author focused on specific organization of higher education, reflecting its objectives, challenging personal leadership and the dynamics of priority areas of basic research. Keywords: basic research, higher education, higher education as a social factor in the progress of science and technology. | 1025 | |||||
3128 | The article concerns one of the most difficult periods in the history of the Russian Empire at the beginning of the 20th century, when, after the adoption of the decree of April 17, 1905 it was possible a transition from Orthodoxy to other Christian denomination, which significantly affected the activity of the ROC. Since no major articles have been abolished, “the Penal Code” (1845), based on which the persons who spoke with an appeal of the transition from Orthodoxy to another religion, could be brought to justice, the clergy of the church acted to limit the activities of the activists of the new religious movement. Thanks to the emerged in the Russian legislation contradictions there were possible cases of collision of the Orthodox population with the latter-day religious denominations, followed by involvement in the conflict the civil authorities, who traditionally sided with the ROC. The research shows the facts of spiritual struggle and the civil authorities with representatives of non-traditional religious denominations in Tobolsk eparchy at the beginning of the 20th century. Keywords: history of Siberia, Russian Orthodox Church, missionary work, Protestantism, Islam, and old believers | 1025 | |||||
3129 | In the article the rendering of the possible way of pronominal system formation in the Selkup language is offered. Interrogative pronouns were historically the names of mythical ancestors. Tabooing of the names caused the use of allegories in form of interrogative, indefi nite, negative pronouns. The substitutes of the names became the key elements of word formation: kaj “duck” (totem); kaj “who”, “what”, “what”; kajdo “why”, “what for”; kajne “nothing”. Keywords: Selkup language, pronoun, euphemism, spiritual culture | 1025 | |||||
3130 | The article is devoted to the development of communicative responsibility of personality as one of major descriptions of professionalism in modern informative-communicative society. Keywords: informative-communicative society, communication, communicative responsibility | 1025 | |||||
3131 | 270 teachers of city schools, 54 teachers of rural schools, 105 teachers correctional schools and special correctional boarding schools were examined. The data on the prevalence of violation of adaptation in this group were obtained. The level of anxiety, the severity of burnout syndrome and quality of life were studied. The programs of prevention of burnout syndrome were offered. Keywords: educators, violation of adaptation, quality of life, burnout syndrome, anxiety, correction and inclusive education | 1025 | |||||
3132 | The article presents an analysis of technique of information culture of younger schoolchildren in the municipal educational project “Safe OnLandо. Keywords: education, information culture, formation technique | 1025 | |||||
3133 | The article analyses the current level of professional self–determination of the students studying at the humanitarian and technical institutes of the National Research Tomsk Polytechnic University. Pedagogical conditions that have positive influence on the formation of self–determination of future specialists are suggested. Keywords: professional self–determination, competitiveness, activity approach, level of professional self– determination, pedagogical conditions | 1025 | |||||
3134 | The complex model of management is presented in the article by national innovative system, the analysis of development of network forms of innovative activity and sources of their emergence is carried out, the role of a threefold spiral in achievement of synergetic effect of continuous updatings and accumulation of the knowledge base in economy of knowledge is studied. Keywords: innovative system, model of a threefold spiral, network forms, complementarity effect | 1025 | |||||
3135 | This article discusses the value-sense sphere of mother. Motherhood is one of the urgent problems of contemporary Russian society. Evolutionary purpose of women is the birth and upbringing of children. This article reflects the problem of inner peace mother, her value-semantic framework. It represents the theoretical literature review of research on the issues under study. Showes the results of the study of value and sense sphere of mothers. Determines the core values of mothers and childless women. Analyzes the differences of value-semantic sphere of mother and childless women. Mothers revealed significantly greater percentage of respondents experiencing fear and loneliness of losing loved ones, compared to childless women. Mother is a cultural and moral model for your child. For mothers sense-forming factor is the value of family life. Childless women have a wider range of values, that is more diverse and multidirectional than that of mothers’. Keywords: motherhood, maternal position, values, family, woman, mother, childless woman | 1025 | |||||
3136 | The article presents an attempt to identify the aspects of development of mathematical abilities of schoolchildren in the process of formation of concepts representing the design in the form of three-dimensional model projected in (substantive, functional and conditional) planes. The model is based on the identified logical characteristics (volume, content, classification), types and stages of formation of the levels of formation of a concept, identified criteria adequate to the four levels of schoolchildern’s MA (discrete, fragmented, structured and holistic). For the first time developed a criterion for assessing the development of schoolchildren’s MА in the formation of concepts, according to which the four levels are marked. In general, the article shows the process of schoolchildren’s MА in the form of multifunctional dynamic and hierarchical model of the formation of concepts embodied at the output of the internal educational product and the student by correcting ascertaining certain result of a higher order. Keywords: development of mathematical abilities of students, notion, preconcepts, criterion, ways and stages of formation, levels, model | 1025 | |||||
3137 | The paper presents the substantiation for restorative and preventive training in the structure of the sports training. The substantiation is based on the identified prerequisites and theoretical grounds, developed by the author: goal; objectives; pedagogical, psychological, medico-biological means of restoration and prophylaxis; theoretical and practical contents of multiyear sports training of athletes. The principles developed are interconnected and interdependent on theoretical and methodical levels. They complement and synergize each other. The substantiation provided extends and complements the understanding of the structure of the sports training aspects. At present the theory and methods of sports distinguishes the following aspects of sports training: technical, tactical, psychological, intellectual, integral ones; general and special physical training. Each of them has its aims and special means and methods of implementation. The preset article provides scientific substantiation of the process of using restorative and preventive means of sports training and regards the process as an essential component of sports training, which is interconnected with other components of the training. Keywords: restorative and preventive training, aspects of sports training, theoretical and methodical grounds, restorative and preventive means | 1025 | |||||
3138 | The research concerns the problems of applying textbooks with online components in the organization of selfguided work of students learning foreign languages at non-linguistic universities under modern conditions. We believe that the competences described in the Federal State Standard of Higher Education can not be fully developed in students lacking the necessary knowledge of a foreign language after finishing their secondary education. One more relevant problem arises here, the one of the equalization of the initial level of students’ language skills. The institutions of higher education used to solve this problem by running a correction course, but due to the reduction in the amount of contact hours, we believe it is advisable to organize such work outside the classroom. Such changes will require a careful choice of textbooks. Therefore, we suggest applying a model of work with English textbooks having online components in the organization of students’ self-guided work. We analyze the results of the experiment aimed at the approbation of the technique in question and illustrate them by the statistical data obtained by testing the experimental and control groups. We prove that most language skills improve considerably due to the use of computer learning. Moreover, this pedagogical technique contributes to growing motivation and results in developing necessary competences prescribed by the State standard. Keywords: higher school, educational process, foreign language teaching, competence approach, online learning, self-guided work, model of applying online component | 1025 | |||||
3139 | The article deals with lexicographic material, which allows seeing the features of the concept both in diachrony and in synchrony. There is doubt that dictionaries in Russian and Chinese as lexicographic materials help us to see the semantic and derivational efficiency of the concept and its segments in full. Meanwhile the lexical meanings fixed in the dictionary are what people have in mind when they use the word. Fate is one the most important categories of consciousness, through which a national conceptual picture of the world is built in Russia and in China; therefore comparative analysis of the concept fate in Russian and Chinese is of interest all over the world. In the article we use the comparative analysis method and reveal the similarities and differences in their meanings in Chinese and Russian explanatory dictionaries to disclose different concepts of fate from the root in Chinese and Russian. Through analysis it is concluded that such values as, for example, the will of God, the higher power, fate, lot, stake, fate are characteristic of both languages, while the definitions of order, superstition, development and change are peculiar only to the Chinese language, and the court, the court of God, the verdict – exclusively to the Russian language. Keywords: semantic and derivational productivity, lexical meaning recorded in the dictionary, destiny, national conceptual picture of the world, comparative analysis method | 1025 | |||||
3140 | Surovtsova M. N. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 34-37 . | 1024 | |||||
3141 | Churikov V. A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 55-55 . | 1024 | |||||
3142 | . | 1024 | |||||
3143 | Management is the most important function of orga¬nized systems. But in spite of lasting and global inter¬est for scientists and practical specialists in manage¬ment it stil! remains little researched phenomenon. Problems of understanding management come from extraordinary complexity of organized systems, ab¬sence common theory of management and well const¬ructed methodology of research. In this article some problems of understanding phenomenon of manage¬ment and methodological approaches to its research are considered. | 1024 | |||||
3144 | The topic under consideration is important for describing the peculiarities of finite verb form derivation in Ket. The paper offers extensive data on pairs of iterative verb and their non-iterative correspondents in Ket. The analysis of the morphological structure of these pairs allows to unify and present a limited list of regular derivational patterns employed in the language for iterative verb formation. The author singles out three basic derivational operations on the one hand, and three basic meanings for the derivational category, named iterativity, on the other hand. A descriptive scheme in the form of equation is devised for coding groups of formal markers used for iterative verb formation in Ket. The outcome of this research is categorizing of all known to the author strategies applied to iterative formation according to the three basic derivational operations. | 1024 | |||||
3145 | The article is devoted to the actual problem – training of professionally competent specialists for the penal system. The author discloses the specifics of activities of the leaders of the penal system, considers the issues of professional competency of the educators who train personnel for the penal system. | 1024 | |||||
3146 | The article considers the problem of forming critical and system thought of students in teaching physics. The realization of research method of teaching is presented by the methods on the basis of experimental tasks of research character. The examples of its realization in educational process are given | 1024 | |||||
3147 | In this article the problem of the role of myth in culture of non-archaic type is considered. A myth is not a defining form of culture here, but it preserves main position. On the example of Greek civilization of the classic period we observe this special role of myth | 1024 | |||||
3148 | The article is devoted to analysis of the functional duties of land captains in the bonded village in the sphere of household management. The analysis of management vector of peasants` household during second half of 17th – first half of 19th century is carried out in the article, the efficiency of management decisions of the mining power is determined. Keywords: Kolyvano-Voskresensk upland district, bond peasants, land captain, registration, household activity account | 1024 | |||||
3149 | The article characterizes the conceptual basis for modernization of rural ungraded schools in Russia based on a comprehensive analysis of this type of educational institution. Keywords: concept, ungraded school, state educational policies, ways of modernization. | 1024 | |||||
3150 | The article analyses the notion of different-age groups, methods of forming foreign education content in a different-age complement class. Keywords: different-age groups, complement classes, methods of forming foreign education content. | 1024 |