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| 1 | The article deals with the problem of «concept» and «anticoncept» relations on example of concepts MAGIC and GLAMOUR in the English world picture. On the basis of the communicative strategies and tactics analysis, I suggest to treat concepts MAGIC and GLAMOUR as concept and anticoncept correspondingly and to determine them as interrelated and interconnected oppositions included in the same metaconcept domain VALUES and forming its poles. Keywords: concept, anticoncept, metaconcept, communicative strategies and tactics | 1567 | ||||
| 2 | The article deals with the problem of «concept» and «anticoncept» relations by the example of concepts TRADITION and FASHION in the English world picture. Concept and anticoncept are interrelated and interconnected. The relations between them and a metaconcept domain are similar to those of hyponyms and a hyperonym but not absolutely identical. Therefore, concept and anticoncept relations shouldn’t be described in terms of antonymy, because these two mental representations are not simply contrasted to each other. They have integrative and distinctive features that can be restored by different means, including association experiment. A study of association links can help in modeling the structure of the concept. The resulting verbal associations reflect the conceptual signs of the concepts TRADITION and FASHION, indicate a deep rootedness in the consciousness of the English cultural stereotypes which are a figurative representation of what is traditional and what is fashionable. The full spectrum of obtained associations allows to speak about the specifics of the conceptual connections in the consciousness of English-speakers. On the basis of the association experiment data analysis, it is proposed to treat concepts TRADITION and FASHION as concept and anticoncept correspondingly and to determine them as interrelated and interconnected oppositions included in the same metaconcept domain VALUES and forming its poles. Keywords: concept, anticoncept, metaconcept, moral values, association experiment | 1512 | ||||
| 3 | The article deals with the analysis of the structure and content of the linguacultural concept “Enterprise” in the Russian linguacultural view of the world. Data for study includes dictionary entries of various explanatory dictionaries and encyclopedias as well as the electronic collection of newspaper reviews presented in a reference system of Russian National Corpus. The article provides the results of description and comparison of cognitive signs of the considered concept presented in the semantics of dictionary definitions and on material of Russian modern printing media. The analysis presented in the article allows to define and enlarge the list of notional signs of the concept “Enterprise”, and reveals some peculiar conceptual features while studying the combinability of the above-mentioned concept that gives the chance to present a more detailed mental world picture of Russian native speakers. According to our statistics, the key signs of the concept verbalized in dictionary definitions are “activity”, “agent/person” connected to enterprise activity and “benefit”, as a result of activity. While corpus examples, apart from those basic signs, demonstrate more diverse structure of cognitive signs, which represent concept “Enterprise” as a social phenomenon, such as “job”, “source of income”, “subject, course”, “social layer”, “social and economic phenomenon”, “image”, etc. The article is also due to show the changes in speakers’ mental picture of the world caused by the changes in the society. The research results can be used to compile dictionary entries as well as to provide lectures in Cognitive linguistics, Linguacultural Studies, etc. Keywords: linguacultural concept, lexeme-representative, notional sign, conceptual feature | 1328 | ||||