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| 4551 | At pedagogical universities prepare for the future teachers, and the rate of theoretical physics stated to him should possess the certain originality which imposes the special responsibility on teachers. In the paper are considered prominent features of a technique of training of theoretical physics at pedagogical university. The material of clause can be used at studying theoretical physics in pedagogical high schools | 1863 | |||||
| 4552 | In the article we determine the contents, place and role of logistic analysis in the system of economic and management analysis. On the ground of integration connections of logistic analysis with the basic kinds of management analysis on the enterprise, we show the pre-conditions for fulfilling the integration function by logistic analysis. These pre-conditions come out from analysis of decomposition of the enterprise as a complex economic system. Keywords: economic analysis, financial analysis, management analysis, logistics, logistic analysis | 1863 | |||||
| 4553 | We study a one-dimensional large-N U(N) gauge theory on a circle as a toy model of higher dimensional Yang-Mills theories. We nd a new class of saddle point solutions in this theory. These solutions are characterized by the expectation values of the Polyakov loop operators, which wind the circle different times. We nd two evidences that these solutions appear as intermediate states in certain dynamical processes. One is from a numerical calculation and another is from the dual gravity. The similar solutions exist in a wide class of SU(N) and U(N) gauge theories on S1 including QCD and pure Yang-Mills theories in various dimensions if N >= 3. Keywords: gauge theories, Yang-Mills theory, gravity | 1863 | |||||
| 4554 | The article is devoted to the etymologic and semantic analysis of the word ‘heart’ in Selkup, along with the wordformation capability of the word. Keywords: Selkup, somatic vocabulary, denomination of heart | 1863 | |||||
| 4555 | The article is devoted to the comparative analysis of the dialogues with the readers in the narratives of the late Enlightenment. The research achieves, that M. M. Shcherbatov and N. M. Karamzin followed communicative canons, which obtained the recognition of the European scientific association owing to the historical works by D. Hume, W. Robertson, E. Gibbon. Keywords: historiographical comparative research, communicative strategies, late Enlightenment, communicative canon, historiographical canon | 1863 | |||||
| 4556 | An important instrument of the increase of educational activity is its logistization. In the article we offer a logistic model, where an educational institution is considered as a micro-logistic system, and educational activity – as a set of various flows of useful resources, which interact, influence each other, depend upon the current market conditions and evolve, corresponding to the change of inner and outer conditions. Using the logistic approach, we bring out the research of structure of the basic element of the system – the flow of human resources. The flow is represented as a certain function, having two components: scalar W0– the concrete appearance of useful resources and vector 0 W (t,z) – the orientation of the flow in space (z) and time (t). Thus, the flow is W =W0 ⋅W0(t,z). The special attention is paid to the process of forming the human resources flow and to its providing components. We show that in an educational establishment the educational activity results the conversion of the input flow of human resources (claimers for getting some educational services) into the output flow (specialists of various levels). Besides, for stable functioning of the conversion process the educational establishment requires the following vector components: material, financial, informational, of power (energetic), of manpower (personnel) and of service. We work out the mathematical expressions, describing this process. They give us the opportunity to define the sources of expenses and to optimize the total costs in order to minimize them. Keywords: education, educational process, logistics, useful resources flows, logistization of educational activity | 1863 | |||||
| 4557 | Introduction. This paper discusses the features of the use and semantics evaluation of verbs from the microfield “regular consumption of alcohol in large quantities” (one of the microfields that make up the semantic field “binge drinking”). The goal is to analyze the evaluation value of the verbs of the selected microfield. Material and methods. The article is written on the material of the National Corpus of the Russian Language and various explanatory dictionaries. The methods of continuous sampling, contextual and definitional analysis were used. Results and discussion. The evaluative component of the verb «пить» ‘drink’ (the core lexeme of the microfield) can be reconstructed only from the surrounding context, the range of evaluative values of this verb is very wide. The verb “употреблять” ‘use’ and“злоупотреблять” ‘abuse’ have a negative rational assessment (as a rule, these verbs do not have an emotional assessment). The verbs “пить” ‘drink’ and the expression “глушить водку” ‘to hit vodka hard’ have a negative rational and a conflicting emotional assessment (sympathy). Within the selected microfield, a group of verbs of argot origin is distinguished: they are characterized by a common seme ‘excessiveness’ and a similar contextual environment. Another separate group is composed by verbs with the common potential semes ‘animal’ and ‘loss of human appearance’. These semes are often actualized with the surrounding context. Conclusion. The lexical meaning of the verbs of the selected microfield can contain various evaluative components. Some verbs express both rational and emotional judgment. New paradigmatic connections are formed within the microfield and some verbs acquire interesting syntactic features. Keywords: Russian language, semantic field, binge drinking, alcohol | 1863 | |||||
| 4558 | Keywords: linguoculturology, linguoconceptology, the concept of LAUGHTER, the value component of the concept, connotation, evaluation, semantics | 1863 | |||||
| 4559 | Svistunov V.N. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 14-15 . | 1862 | |||||
| 4560 | Lastovka V.A. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 10-11 . | 1862 | |||||
| 4561 | . | 1862 | |||||
| 4562 | The author underlines the innovative character of the book destroying many stereotypes of percepting Belin¬sky as a critic. The article gives a convincing analysis of the unique philosophical and aesthetic views of the Rus¬sian critic adding new perspective to the investigation of the Russian culture. | 1862 | |||||
| 4563 | We regard the Wheeier-De Witt equation as a Sturm-Liouville problem with the cosmologicai constant considered as the associated eigenvalue. The used method to study such a problem is a variational approach with Gaussian trial wave functionate. We approximate the equation to one loop in a Schwarzschild background. A zeta function reguiarization is involved to handle with divergences. The reguiarization is closely related to the subtraction procedure appearing in the computation of Casimir energy in a curved background. A renormallzation procedure is introduced to remove the infinities together with a renormalization group equation. | 1862 | |||||
| 4564 | The article explains the content and the basic directions of networking of rural educational institutions. Keywords: concept, networking, rural school | 1862 | |||||
| 4565 | The article describes the implementation of competence-based approach to industry solutions SAP HR. The material in this article is based on the analysis of inernational and national experience with different business models, taking into account industry-specific oil and gas companies such as Shell, ConocoPhillips, TNK-BP, ExxonMobil Rosneft, Gazprom Neft, OAO Tyumentransgas, OAO Surgutgazprom, TNK-BP Biznesservis. The ideas and materials of this article have found practical application in scientific research work in the direction of “intelligent information and communications monitoring and control systems” (2010). Keywords: SAP HR, expertise, business processes, ERP systems, functions, model, mechanism, management of personnel | 1862 | |||||
| 4566 | The paper shows that the humanization of modern education is addressed to the creation of such a system is the organization of the educational process, which allows to make training an integral part of identity formation. The implementation of the principle of humane education involves the formation of the broad humanistic culture. The main mechanism of the formation of such culture can be the realization of the essential properties of the formation: the formation of a harmonious, highly moral and spiritual personality. Keywords: education, identity , spirituality , competence, humanistic culture , humanistic expertise | 1862 | |||||
| 4567 | Introduction. The article presents a communicative and pragmatic analysis of the doctor’s media communication in the social network. Aim and objective. The aim of the article is to identify and describe the ways to implement communication strategies in a media text created on the basis of the news story COVID-19. Material and methods. The material was the doctor’s posts about the coronavirus on Instagram. The analysis is carried out taking into account the compositional and semantic integrity of the levels of strategic verbal communication and polycode components in the media text. The methodology for analyzing strategic planning consists in identifying communicative strategies, determining their hierarchical ordering, describing the nomenclature and methods of linguistic representation of the tactics that implement them. Results and discussion. The media text about COVID-19 allows the doctor to solve several strategic tasks: creating a professional image, educating the mass address, forming the target audience of the blog. The main strategy is selfpresentation, implemented in communicative tactics of appeal to the profession (through the images of «I am a doctor», «I am an expert in the field of medicine», «We are the medical community»), actualization of dedication to the profession, demonstration of overcoming professional difficulties, the transmission of subjective information (through the images «I am a patient» and «I am a person»), as well as non-verbal methods (posting photos of doctors in the fight against COVID-19). The information and educational strategy in the texts about the coronavirus becomes auxiliary and contributes to the implementation of the strategy of self-presentation through the appeal to the tactics of definition, brief information, instructions, appeals to authoritative sources, recommendations, discrediting medical myths. It is found that the communicative success of these tactics is achieved when they are combined with selfpresenting ones, as well as with a certain sequence of their use in one media communication. An auxiliary strategy for engaging and retaining the addressee, performing dialogue and rhetorical functions, is implemented in parallel with self-presentation and informational and educational strategies at the level of media text composition by placing a topic and image referring to COVID-19 in the title; implementation of tactics for announcing a topical topic and appealing to the benefits of reading the text in the introduction of the text; using in the main part of the tactics of communicative rapprochement, linguistic originality and orientation towards linguistic fashion; as well as appeals in the conclusion to etiquette tactics and tactics of invitation to dialogue. Conclusion. As a result of the analysis, it was found that the implementation of the dominant strategies of medical media communication is carried out in parallel at different levels of the media text about the coronavirus, through the use of verbal and non-verbal tactics of persuasive and suggestive influence on the audience. The effectiveness of referring to the information occasion of COVID-19 as a strategic planning tool to achieve the main goal of the doctor’s media communication in the social network – creating a professional brand. Keywords: communication strategy, medical communication, information occasion, COVID-19, media communication, media text | 1862 | |||||
| 4568 | . | 1861 | |||||
| 4569 | Manankova R.P. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 4-9 . | 1861 | |||||
| 4570 | Karmanov A.V. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 53-55 . | 1861 | |||||
| 4571 | The article presents the analysis of economic reforms and the development of market relations in the Far East and Zabaykalye during the second half of the 90-s of the XX century. The general trends of the social and economic development of these regions are determined. | 1861 | |||||
| 4572 | The article is devoted to the analysis of the forming sec¬tion of modern psychological science and practice - eco-psychology. Studying of a person's behavior in dynamic changing environment becomes one of the perspective sec¬tors in science development. «Information sphere», the most important component of modified, transformed environment of a person- generating numerous psychological phenomena- is the main object of the article's research. Special attention is given to three groups of information technologies, employed in distance learning: 1) technologies of providing educational informa¬tion; 2) technologies of transferring educational information; 3) technologies of storing and handling educational infor¬mation (knowledge banks and database). Keywords: - | 1861 | |||||
| 4573 | Pedagogical analysis of the development of students’ spiritual and moral potential is presented in the article. Main attention is paid to modern spiritual situation in Russia, negative influence of mass media on consciousness of growing generations. Pedagogical possibilities of the development of students’ spiritual culture are also shown. It is possible to realize this work by means of mass media, with the help of family, forming of communication skills, situations with moral collisions. Keywords: moral education, negative influence of media, forming of communication skills, microsocial environment, situation with moral collisions | 1861 | |||||
| 4574 | The article deals with the functions of those types of promotion, which aesthetically staticize an image of the recipient in Anna Akhmatova’s early works. The types of promotion most typical for the author are revealed in this work. Keywords: addressee, esthetic actualization, types of extensions, stylistic methods | 1861 | |||||
| 4575 | The article describes the proven divergent models for teachers’ training for small schools at Tomsk State Pedagogical University. These are “Methods of Teaching of Educational Areas and Systems”, “Teaching in Ungraded Schools”, “Specialized Education in Ungraded Schools”, “Management of Ungraded Schools”. Keywords: models for teachers’ training for ungraded schools, technologies of vocational education. | 1861 | |||||
| 4576 | Theory of strategic competence is the basis of the new look for the problem of getting over difficulties during mathematics’s training of students for technical university. Geometrical drawing strategy is a systematic appearance as a component of strategic competence and means of getting over difficulties in solution of mathematical problems. Keywords: perception, geometrical-drawing activity, plan, compensation, understanding, strategy | 1861 | |||||
| 4577 | This article examines some elements of methodology of object-subjects system of economic interconnections’ analysis in clusters. It shows social and economic advantages of clusters in regional economies. Defines aims objectives and principles of functioning cluster/ formations in regional enterprise. It shows structures of elements of forming clusters’ system. Keywords: object, subject, cluster, economic interconnection, cluster system, cluster advantages, structure of elements, multi functional system | 1861 | |||||
| 4578 | The article deals with the question of air pollution of benzo (a) pyrene, formaldehyde and nitrogen dioxide. These substances are the main determining high levels of air pollution. There were analyzed the long-term annual and monthly mean concentrations of the ingredients, dynamics of concentration seasons of the year. The coefficients of the slope of the linear trend of changes in the concentration of ingredients. Keywords: monitoring, pollution, air, benzo (a) pyrene, formaldehyde, nitrogen dioxide, coefficient the slope | 1861 | |||||
| 4579 | The paper presents the analysis of correlation between such pedagogical categories as “competence” and “knowledge and skills”. The author shows the necessity of decomposing competences into knowledge and skills in a competence model of a specialist. It is defined that this decomposition reveals a clear logical link between the competences and the subjects of the curriculum. Keywords: the State Higher Educational Standards, competence, competence model of a specialist, decomposition of competences | 1861 | |||||
| 4580 | The aim of this article is the research of transformation`s peculiarities of the Russian society sexual way of life in the 16th century. The author singles out two tendencies in this process: archaizing (authoritarian) and modernizing (humanistic). Keywords: State of Russia, history, 16th century | 1861 | |||||
| 4581 | The article is devoted to the one of the last plays by E. L. Shvarts “A Story of a Young Couple”). It is devoted to the problem of mutual understanding of loving people, their readiness to build relationship in a family and accept a compromise. The motive “learner-teacher” plays an essential role in the logic of the play. This motive is developing during the act of the play and is linking plotlines of different characters. This motive is shown on several levels: verbal, situational and on the level of the system of characters. The author of the article has tried to analyse the semantic spectrum of the motive. In the post-war time the loss of kin relations is filled up with family creation that is with clan creation. It distinguishes the work of E. L. Shvarts from the Soviet literature representing a family as the state. An important psychological, social and ontological role is played in this case by “teachers” who are keepers and propagators of life values. The followers are represented by people of young generation who have already created families or who are on the way toward it. The teachers are people of older generation (tutors, fellow workers, casual acquaintances and also come to life toys, the appearance of which attaches fabulousness to the play. Keywords: drama, motive, act, dramaturgy of Shvarts, literature of XX century | 1861 | |||||
| 4582 | The dynamics of a charged relativistic particle in electromagnetic field of a rotating magnetized celestial body with the magnetic axis inclined to the axis of rotation is studied. The covariant Lagrangian function in the rotating reference frame is found. Effective potential energy is defined on the base of the first integral of motion. The structure of the equipotential surfaces for a relativistic charged particle moving in strong magnetic field is studied and depicted. Behavior of the stationary points of the effective potential energy near the light cylinder is discussed. Keywords: Størmer’s problem, oblique rotator, potential energy, trapping zones | 1861 | |||||
| 4583 | The article deals with the study of computer simulations on different stages of the educational process, from school to university. The competencies that students acquire in the study of computer and mathematical modeling are formulated. The necessity of further development of the university competences acquired in school is proved. The author offers a new approach to teaching students of mathematical training areas mathematics and computer science by means of computer simulation. This technique is based on the principles of competence-based approach, interdisciplinary connections disciplines of mathematics and computer science, promotes the formation of research competence. The author uses this approach in teaching students of mathematical training areas at Herzen University. Keywords: computer simulation, mathematical modeling, research competence, interdisciplinary communication, training of students | 1861 | |||||
| 4584 | The article presents different approaches to the definition of “motive”, highlights the features of transformation of cognitive, educational and professional motives in the context education. The main types of contextual problems (substantive, interdisciplinary and practical) are considered and marked with their distinctive features for the training of IT disciplines of the future teachers-psychologists. Proposes actual integrative didactic means – the mental-task context consisting of the mental map of the relevant section (theme, paragraph), with the filling of contextual tasks of different types. Reveales didactic and methodological possibilities of their use in the training of IT disciplines teachers-psychologists bachelors. The results of research show a positive trend of development of motivational sphere of students using mentalcontext tasks in the learning process. Keywords: motive, motivation, contextual learning, contextual task, mental-context task, informatics discipline | 1861 | |||||
| 4585 | The article describes the educational practice of tutoring in the context of challenges of individualized society. The problems faced by people in individualized society include growing uncertainty of life and the lack of clear guidelines. This uncertainty complicates planning life, setting long-term goals. A person feels helpless, he is disoriented and unable to control the events, his life loses its integrity, becomes fragmented. In the article the skills allowing a person to live in instable society, such as the ability to identify his values, to find the resources to achieve his goals, to organize his activity and to implement its reflection are named. Different approaches to understanding the concept of ‘individualization of education’ are considered, the concepts of ‘individual approach’ and ‘individualization’ are differentiated. Individual approach involves considering the individual characteristics of students, while individualization of education is a broad concept, implying the subjective position of a student, appeal to his interests and needs, development of student’s self-control, self-reflection, and self-planning. The essence of tutoring practice as an effective practice of individualization is revealed. An open, humane position of a tutor, expanding educational space of a tutee and promoting his self-development, is opposed to a directive, authoritarian position of a teacher, limiting the educational space of a student and blocking his independence. The role of a dialogic position of a teacher in implementing tutoring practice is marked. Since the practice of tutoring allows a person to reflect on his life and forms the set of skills necessary for a decent life in the situation of instability, it should be used in education to meet the challenges of individualized society. Keywords: individualized society, individualization of education, tutoring, tutor, dialogic position, tutor position of a teacher | 1861 | |||||
| 4586 | Introduction. The article analyzes transformative potential of the verbative synlexes – stable composite units of language, functional analogues of verbs. Material and methods. Material of research is the verbative synlexes with different grammatical components (“vesti”, “delat’/sdelat’”, “okazyvat’/okazat’”, “sovershat’/sovershit’” etc.). The source of this material is the dictionary by V.M. Deribas “Stable verb-and-noun collocations of Russian language” (1979). The author of this article detects and describes transforming potential of the verbative synlexes with the support of the texts of different styles and genres of XX–XXI centuries from Internet resource “National Corpus of the Russian language” (http://www.ruscorpora.ru) and uses descriptive method and method of contextual analysis. Results and discussion. The article detects and describes following types of transformations of the verbative synlexes: structural, semantic, syntactical and derivational. Structural transformations include ellipsis, contamination and enlargement of composition of synlex. Ellipsis and contamination are unusual phenomena which create comic effect and show. Enlargement of composition of synlex is the most common type of verbative synlexes’ transformation. There are the following determinative components: adjective, noun in a form of oblique case, combinations of words, numeral, infinitive. It’s necessary to use an adverb or comparison in structure of some synlexes. The author classifies adjectives as structural components of verbative synlexes based on the following criteria: 1) obligatory/optional; 2) unit/multiple; 3) commonly used/occasional; 4) thematic group affiliation; 5) function (concretizing, expressive and estimating, transforming). Semantic transformation is the development of figurative meanings for some synlexes genetically connected with professional sphere. Inversion is a syntactical transformation which brings to the forefront a substantive component of synlex – its notional center. Derivational type of transformation is a connection an expressive suffix to substantive component of synlex which make expressive the whole combination. Conclusion. Being originally neutral units verbative synlexes as a result of different transformations get expressive and estimating potential and characterize a process more accurately and in greater detail than verb. Keywords: verbative synlexes, ellipsis, contamination, enlargement of composition of synlex, figurative meaning, inversion | 1861 | |||||
| 4587 | In the article we consider idea that culture can renders a great positive influence to the education in the present time, if we prefer the traditional fundamental values of society. This situation is compared with reform of education in the rast. West traditional values and Russian traditional values and its influence to the education are analysed in the article. | 1860 | |||||
| 4588 | In this article the duality of mentality of a man of traditional cultures of Siberia and the North is characterized by a combination of empirical and pre-ioglcal elements of mentality. Empirical element of mentality of a man of traditional culture embodies individual practical experience of formal-logical order. But being indifferent to the objective cause and effect relationships of the phenomena, he reveals particular attentiveness to manifested and hidden mystical links between phenomena, the basis of which is the law of mystical contiguity of cause and effect. As a result of domination of such law a man of traditional society makes his behavior in the culture. This explains the duality of mentality of a man of traditional culture of Siberia and the North, whose empirical intuition is subjected to the «supreme collective notions*. | 1860 | |||||
| 4589 | The article deals with the interpretation changes of the source text depending on the selected methodology and research methods. The research source is «Sovetovanio о blagochestib - a piece of Western Russian literature which emerged during the period of the reconstructing of the orthodox hierarchy in Rech Pospolytaya (in the 20s of the XVII century). | 1860 | |||||
| 4590 | The article considers the actuality of the problem of ad¬ministrative resources use of an educational exhibition in the system of management of regional system development of general education, peculiarities and conditions of man¬agement, orientated to consideration, mastering and use of the indicated resources. Keywords: - | 1860 | |||||
| 4591 | Considered of conception Problem Vision end Visualization in didactic of Physic for application in content Teaching of different degree detail for computer method in learning training. The Elaboration Vision model end formulate gйnйrale Topology for model visual. Demonstrated of grand effect in Teaching possible realize of application composite combination visual end natural models relies for modeling | 1860 | |||||
| 4592 | In the article the author treats issues of the legal base and role of imprisonment persons’ work. The author analyses changes in Russian Penal law which were imposed by the Standard Minimal Rules Prisoners Treatment and their validity. | 1860 | |||||
| 4593 | The paper considers some peculiarities of Selcup world creation and its influence on the formation of entomological vocabulary in the Selcup language. The names of insects were systematized and their morphemic division let us define their possible initial meaning for the Selcup nation. Keywords: the Selcup language, names of insects (entomological vocabulary), mythology, a lexeme qaІalqo ‘an insect’ | 1860 | |||||
| 4594 | In the article specificity and the place of the first decades of the 16th century during new European modernizations are analyzed on the basis of some international and Russian research of the historical and sociological plan. The author reveals the essence of the occurred transformations; features of position of the two countries: France and Germany, in the united European system; and also the role of the “old” elites in the development of the new mentally-behavioral issues. Keywords: Early New time, process of modernization (“Transition”), history of France, history of Germany, mentality, European elite | 1860 | |||||
| 4595 | The article discusses various approaches to define creativity. Criteria, technologies, principles and means of developing creativity are identified. The peculiarities of the development of creativity in the study of general physics course are mentioned. Keywords: creativity, creative thinking, developing of creativity | 1860 | |||||
| 4596 | The article deals with the questions about teacher-musicians training for scientific and research work at universities. The ideas of personal and creative approaches for scientific and research work of students and their cowork with teacher-musicians are stated. Peculiarities and opportunities of educational and scientific platform creation in the context of teacher-musicians practice are revealed. Keywords: art, music, professional competence, personality, education, music pedagogy | 1860 | |||||
| 4597 | Professional competence of modern engineers suggests that they have a wide range of developed speech skills. Usually it is about the ability to read job-relevant texts. To enhance the multi-skill foreign language proficiency, it is essential to form and develop discourse and analytical skills, which play an important role in teaching a foreign language to students majoring in non-linguistic areas. Keywords: foreign language training, professionally oriented reading in a foreign language, discourse and analytical skills | 1860 | |||||
| 4598 | The present paper deals with studying theoretical and methodical background of the concept of blended learning, which is a major didactic tool of the modern ways of foreign languages teaching. It also considers the principles of integrating blended learning into the system of teaching foreign languages in engineering institutions. The basics of educational modeling used for developing a model of integrating blended learning in the process of foreign language teaching are defined. The schematic model representation is given and the way of implementing the described model into the educational process is shown via the example of the lesson on “Cohesive devices”. Keywords: blended learning, electronic resource, education process, Bologna process, educational modeling | 1860 | |||||
| 4599 | The article considers the application of certified ISO 9001: 2008 quality management system in high school and specifically the method of projection of license indicators, accreditation requirements and indicators for monitoring the quality management system. The article also shows an exemplary process model of the university. Processes are assessed on key performance indicators.The article presents the methods of tracking them when conducting internal audits. There are the examples of the evaluation process of document management and records management, organization and organization of educational process. Of interest are the examples of the projection of the license and accreditation requirements on the performance of specific processes of the university. For modern Russian universities monitoring indicators, which is annually held by the Ministry of Education and Science of the Russian Federation are important. The article suggests how to work with the monitoring indicator “Scientific activity” on the basis of goalsetting in the framework of the quality management system. Keywords: Quality Management System, ISO 9001: 2008, process model of higher school, higher school performance indicators | 1860 | |||||
| 4600 | Reading as a leading process of initiation to knowledge is one of the main skills needed for educational activities, but also requires more time and cognitive costs from the learner. Information habits and needs of a new generation pose serious challenges for educational practices and require new solutions within the organization of the textual activity. In response to these challenges in practical field appear curious, successful experiments requiring review and synthesis. We consider the example of a successful gamification of the process of textual activity on the example of USATODAY project with the aim to identify the pedagogical potential of these technologies. Keywords: gamification, education, textual activity, reading, information | 1860 | |||||