| # | Article | Downloads | |||||
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| 4651 | The article deals with the problem of understanding a lingual sign as a symbol and the semantic analysis of words representing symbols of iconic type, i.e. objects of particular admiration that are readily recognized by most people, the English iconic word ‘tea’ taken as an example. | 1845 | |||||
| 4652 | The article “Taxation of subsurface-using businesses” addressees the core taxes imposed on oil and gas companies. These taxes include mineral resources extraction tax, subsurface use payments, profit tax and export duties. This article also focuses on the peculiarities, advantages and disadvantages of the current taxation system in subsurface use sphere. The article emphasizes the necessity of improvement subsurface use legislation and traces the ways of such improvement | 1845 | |||||
| 4653 | The investigations of indole-3-acetic acid (IAA) were performed for three different peat-moorsh soils - Czarna Wies, Otoczne and Kwatera 17 located in the Biebrza River Valley in Poland. Each considered soils were utilized as meadow. Soil samples were taken from two depths: 5-10 cm and 50-80 cm. IAA, total organic carbon (TOC), dissolved organic carbon (DOC) in peat moorsh soils from these samples were analysed. The significant differences in the concentrations of IAA, TOC, and DOC between two investigated depths of among peat moorsh samples were observed. The measured concentrations of total organic carbon in the considered soils ranged from 37.2 to 45.6 %. Generally, the decrease of IAA, total organic carbon, however, increase of DOC concentration with depth of profiles was observed. The contents of dissolved organic carbon in the soils ranged from 5.3 to 19.4%. The quantities of IAA decreased simultaneously with TOC values and with the increasing depth of the soil profiles. The highest contents of IAA was determined in high layers of moorshes and ranged from 110,1 to 128,7 µg kg-1 dry mass. However the concentrations of IAA in deeper layers were lower and ranged from 69,3 to 87,1 µg kg-1 dry mass. Keywords: Peat, chemical characteristics, organic carbon, dissolved organic carbon, indole-acetic acid. | 1845 | |||||
| 4654 | The article considers the problems of formation of conceptual experience of students by teaching mathematics. Revelation of typical mistakes and the causes of their origins allow to make conclusion that regularities of conceptual experience structure are not always taken into consideration during the process of teaching mathematics. Analysis of researches in the filed of psychology gives an opportunity to develop a model of structure and functioning of conceptual experience. This model is the basis of development of educational texts and mathematics tasks for the students of school Keywords: conceptual thinking, ways of information encoding, cognitive schemes, semantic structures, metacognitive experience | 1845 | |||||
| 4655 | This article is a prolongation of a complex research of the notional category of abstractedness/concreteness on the materials of the Selkup language. The article deals with the questions of the semantic structure of nouns in connection with typology of derivative meanings. Keywords: word of wide meaning, word of combined meaning, participation, digitization | 1845 | |||||
| 4656 | The paper analyses characteristics of upbringing children left without parental care in a rural orphanage. The author demonstrates specific organization of the educational process of children groups of different ages. Keywords: mixed-age group, peculiarities of the upbringing of orphans, rural orphanage | 1845 | |||||
| 4657 | . | 1845 | |||||
| 4658 | The article deals with the indirect method of nomination of plants in the selkup language, which is based on the specifi c thinking of selkup people. The analysis of some words denoting plants, which formed with the help of metfor, is examined in this article. Keywords: Selkup language, nomination of plants, method of nomination, metaphor | 1845 | |||||
| 4659 | The paper presents research of the frequent lexical items in early short stories by V. Nabokov. The study is based on defi ning the lexical-thematic groups in the texts. Having analysed the structure of the groups, the ratio of the more frequent lexical units to the less frequent ones and the correlation between the lexical items, we have made a number of conclusions which could facilitate understanding the author's artistic worldview. Keywords: lexical item, thematic distribution of the lexis, lexical-thematic group, frequent lexical item, group overlapping, group inclusion, group juxtaposition | 1845 | |||||
| 4660 | The article deals with the questions about teacher-musicians training for scientific and research work at universities. The ideas of personal and creative approaches for scientific and research work of students and their cowork with teacher-musicians are stated. Peculiarities and opportunities of educational and scientific platform creation in the context of teacher-musicians practice are revealed. Keywords: art, music, professional competence, personality, education, music pedagogy | 1845 | |||||
| 4661 | The article discusses resources of verbal manipulation that are most often used in English advertising discourse. The most essential resources of verbal manipulation in outdoor advertisements seem to include language resources proper, resources of verbal manipulation through changing the structure of advertising discourse and cognitive resources of verbal manipulation. The results of the research of English outdoor advertisements show that all the resources of verbal manipulation are closely connected with each other in advertising discourse. The most effective resources of verbal manipulation in the discourse of English outdoor advertisements are reframing, the Imperative Mood, parallel constructions, rhyming, play of words and allusions. Keywords: verbal manipulation, advertising discourse, advertising text, outdoor advertising | 1845 | |||||
| 4662 | The article deals with the contemporary aims of teachers’ training that are connected with the actual tendency of transition to the educational paradigm of post-industrial society. The key principles of contemporary teachers’ training based on the analysis of the common principles of professional training and general university training are summarized and characterized. In the article the principles of contemporary professional teacher’ training are grouped and characterized. The most important of them are: adoption of requirements of competence-based approach; fundamentalization; studentcentered teaching; individual professional “growing”; outrunning nature of teachers’ education; continuity, succession, integration, variability, flexibility and openness of teachers’ education; practical orientation (processability) of teachers’ training. Keywords: contemporary professional training, professional teachers’ training, aims of contemporary teachers’ training, principles of contemporary teachers’ training | 1845 | |||||
| 4663 | The author talks about the importance of system description of linguistic phenomena to the methods of teaching Russian as a foreign language. The basic thesis is that the professional foreign language is impossible without studying the systemic organization of language. Successful communication in science requires not only general language competence, but also the knowledge of lexical and grammatical features of scientific style of speech. These features are called, but not insufficiently explained in the modern practice of teaching. To teach students to use scientific language capabilities and eliminate errors in their speech, must submit a linguistic features of scientific style as a systemic phenomenon. The author offers a description of verbal nouns as an example of the system description of one of the characteristic phenomena of scientific speech. Keywords: methods of teaching Russian as a foreign language, scientific style, language competence, language system, verbal nouns | 1845 | |||||
| 4664 | Introduction. The article analyzes transformative potential of the verbative synlexes – stable composite units of language, functional analogues of verbs. Material and methods. Material of research is the verbative synlexes with different grammatical components (“vesti”, “delat’/sdelat’”, “okazyvat’/okazat’”, “sovershat’/sovershit’” etc.). The source of this material is the dictionary by V.M. Deribas “Stable verb-and-noun collocations of Russian language” (1979). The author of this article detects and describes transforming potential of the verbative synlexes with the support of the texts of different styles and genres of XX–XXI centuries from Internet resource “National Corpus of the Russian language” (http://www.ruscorpora.ru) and uses descriptive method and method of contextual analysis. Results and discussion. The article detects and describes following types of transformations of the verbative synlexes: structural, semantic, syntactical and derivational. Structural transformations include ellipsis, contamination and enlargement of composition of synlex. Ellipsis and contamination are unusual phenomena which create comic effect and show. Enlargement of composition of synlex is the most common type of verbative synlexes’ transformation. There are the following determinative components: adjective, noun in a form of oblique case, combinations of words, numeral, infinitive. It’s necessary to use an adverb or comparison in structure of some synlexes. The author classifies adjectives as structural components of verbative synlexes based on the following criteria: 1) obligatory/optional; 2) unit/multiple; 3) commonly used/occasional; 4) thematic group affiliation; 5) function (concretizing, expressive and estimating, transforming). Semantic transformation is the development of figurative meanings for some synlexes genetically connected with professional sphere. Inversion is a syntactical transformation which brings to the forefront a substantive component of synlex – its notional center. Derivational type of transformation is a connection an expressive suffix to substantive component of synlex which make expressive the whole combination. Conclusion. Being originally neutral units verbative synlexes as a result of different transformations get expressive and estimating potential and characterize a process more accurately and in greater detail than verb. Keywords: verbative synlexes, ellipsis, contamination, enlargement of composition of synlex, figurative meaning, inversion | 1845 | |||||
| 4665 | On the basis of the works of domestic philosophers, sociologists, teachers, culturologists, the concept of «ethnocultural identity» is considered and the relevance of the study is substantiated. Experimental work on the formation of the ethno-cultural identity of students was carried out on the material of the South Russian folk costume. Due to its brightness, symbolism, constructive simplicity, the South Russian folk costume is accessible and understandable for younger schoolchildren and can be used in the practice of a modern school, since the skill of creating and decorating a costume was transferred from older younger members of the family in the process of direct contact in the form of joint activity. The conducted ascertaining experiment showed that if students have a certain civic position and moral feelings, their ethno-cultural identity, as a quality of personality, is at an insufficiently high level of formation. At the formative stage of the study, the experimental group conducted classes that were aimed at the formation of ethno-cultural identity among students of primary school age under the program of extracurricular activities “I live in Russia”. In the control group, educational and extracurricular activities were carried out in accordance with the curriculum and the plan of educational work. The implementation of the program of extracurricular activities “I live in Russia” is based on a system-activity approach, which involves social and pedagogical support for the process of formation and development of a highly moral, responsible, creative, initiative, competent citizen of Russia; transition to a strategy of social design and construction based on the development of the content and technologies of education that determine the ways and means of achieving the socially desired level of personal and cognitive development of students, taking into account their age, psychological and physiological characteristics. An important function of traditional art is that it is a unique way of conveying the universal and individual human experience. The South Russian folk costume gives students a unique opportunity to join the experience of previous generations, analyze, participate in the creation of a material result, come to an understanding of the beauty and originality of the costumes of different peoples living in Russia. As a result of the successful use of the material of the South Russian folk costume, interest is developing in the study of the history of the country, region, native city; the amount of work in the classroom gradually increases as a result of increased attention and good performance; the desire to learn new things increases, children are waiting for creative tasks, they themselves take the initiative in their search, help each other by creating collective projects in the classroom. As a result of the study, the indicators of the formation of ethnocultural identity in the experimental group increased in comparison with the results of the ascertaining stage of the study. This was facilitated by conducting classes with students on the extracurricular activity course “I live in Russia” introduced into the educational process of elementary school, built on the material of the South Russian folk costume. Keywords: additional education, personality, primary school age, student, basic general education, traditional culture, ethno-cultural identity, South Russian folk costume | 1845 | |||||
| 4666 | Zhukova E.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 1 (4). P. 51-52 . | 1844 | |||||
| 4667 | Stepanova T.Y. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 37-39 . | 1844 | |||||
| 4668 | The present article analyses motives of K. Vaginov's prose connected with «Mermaid» plots and images in Russian literature (in works by L. Mey, A. Maikcv, A. Blok, 1. Annensky. N. Gumilev, V. Khodassevich, V Khiebnikov, N. Zabofotsky, A. Grin etc.). Female characters of K. Vaginov try to realize themselves as sirens who destroy people. However, they, as a rule, do not succeed in doing that. On the opposite, they are suffering creatures whowa not only « collects» variants of different mermaids from works of literature, but aiso renovates plots about them. | 1844 | |||||
| 4669 | The article analyses volume, country, branch and regional structures of direct foreign investments into the economy of Russia. It suggests working out the strategy of attracting the investments into the produc¬tion sector of economy, which excludes discrimination of foreign companies. | 1844 | |||||
| 4670 | The main ideas and problems of the present situation with the Russian classical literature in teachers and students consciousness are emphasized on the questionnaire materials. Opinions of respondents are viewed against a background of the modern educational reform and recent changes taking place in Russia's society. | 1844 | |||||
| 4671 | Photosynthesising surface extension tendency is characteristic for the most of plants that determinates high rate of growth and space expansion. Such plants can be called «occupants», and their life forms considered as «open». At extreme environment conditions (deserts, high-mountains, polar biomes), not space occupation but homeostasis maintenance by the surface area restriction due to spherical, compact life forms development, became the priority strategy (cushion plants, cactuses, etc.). These plants are «limiters», and their life forms are «closed» | 1844 | |||||
| 4672 | The article deals with the issues of students` information culture formation in distance learning, which are regarded to be not only as technical but also as humanitarian ones. The authors define pedagogical principles which may be used as background in modern courses of distance learning in higher institutions | 1844 | |||||
| 4673 | The article traces the dynamics of the change of functions of music, concerning the language on early stages of the western culture development. It shows how the localization of the concept-expressing function of music into the sphere of every-day speech and art takes place as the language change and the graphic means of fixating language expressions appear | 1844 | |||||
| 4674 | The article investigates the questions of cluster contains and their usage as region industrial policy forming. The authors analyse cluster approach potentialities as effective decision of different branches and interregional investment and innovational projects | 1844 | |||||
| 4675 | The article deals with the results of experimental research of optimally dosed differently oriented sanitary study during the academic year or the results of the period of influence of the climate-meteorological factors. Keywords: .physical education, tuberculosis infected children, a sanatorium-forest school, sanitary study, the climate-meteorological factors | 1844 | |||||
| 4676 | The article dwells on the topic of patriotism as the issue of philosophy, philology and public sciences. The empirical sociological research, which was done in 2010 in Saratov region, regarding studying the patriotism level of the modern student youth, is represented in the article. Keywords: patriotism, extremism, student youth, sociological research, Saratov region. | 1844 | |||||
| 4677 | The article considers general scheme of word formatting variation of lexical units related to a noun in the structural-and-substational framework. Binary oppositions of formal modifications existing in the German language are classified by considerable external differences in their components. Keywords: the modern German literature language, formal word variants, word binary oppositions related to a noun | 1844 | |||||
| 4678 | The science-methodical competence of a foreign language teacher is characterized. The basics of formation of the competence during the period of professional development are described. Keywords: a foreign language teacher, science-methodical competence, methodical competence. | 1844 | |||||
| 4679 | In the article offers guidelines explication of a sanatorium-and-spa complex, on the basis of which shows its basic parts, their essence and meaning. It defines the components that are important in the process of formation and development of a sanatorium-and-spa complex. Keywords: sanatorium-and-spa complex, the structure, principles of explication, links complex, information management | 1844 | |||||
| 4680 | The article is devoted to the problem of searching of effective ways in training students for foreign-language intercourse activity. In the article it has been proved that usage of active methods considerably increases level of foreignlanguage business intercourse; the specifi c institute’s process features which realize an imitation-playing approach to study of foreign language have been disclosed, the infl uence of training game upon the motivation of study of foreign language, the situation of success in study have been shown. Keywords: active methods of training, meaningful-procedural teaching, imitation simulation, problematic teaching | 1844 | |||||
| 4681 | The article examines the results of research on the first-year students’ motives of choice of pedagogical profession and theirs ideas about the image of the ideal teacher. The choice of pedagogical profession is mainly accidental, only 8 % of those entered were not experience fluctuations with the selection of the professional education. Students’ ideas of pedagogical profession are not adequate, they do not contain representations about subjectivity of teacher in his professional activity, about his social mission and public destination, about the active, converting nature of his work. Describes some methods for self-determination of students, and building adequate ideas about the main features and competences of teachers. These are such methods as active seminars, business games, trainings, the analysis of concrete situations, practice in the schools under the management of experienced teachers. Such seminars develop reflexive abilities of students and critical attitude to their professional abilities. Shows that adequate image of the profession can serve the base of construction of individual educational programs of student. Keywords: teacher, image of a professional, professionally important qualities; subjectivity; reflexive abilities | 1844 | |||||
| 4682 | The present paper deals with studying theoretical and methodical background of the concept of blended learning, which is a major didactic tool of the modern ways of foreign languages teaching. It also considers the principles of integrating blended learning into the system of teaching foreign languages in engineering institutions. The basics of educational modeling used for developing a model of integrating blended learning in the process of foreign language teaching are defined. The schematic model representation is given and the way of implementing the described model into the educational process is shown via the example of the lesson on “Cohesive devices”. Keywords: blended learning, electronic resource, education process, Bologna process, educational modeling | 1844 | |||||
| 4683 | Statement of the problem regarding pedagogical activity development during student training is given herein. The federal state educational standards for higher professional education are analyzed for this purpose; as well as objectsubject area of PhD researches, and views of lecturers from pedagogical institutions on student training for pedagogical activity. Objectives, content and results of pedagogical training are pointed out as a criterion for analysis. Problem analysis also includes preliminary statement of the problem based on phenomenological analysis of the practice. The problem lies in that the pedagogical training is not considered from the perspective of pedagogical activity development. It is regarded from the position of readiness. The conducted analysis allowed defining the problem of research which consists in necessity for pedagogical activity development during student training. Keywords: student training, pedagogical activity, development and problem | 1844 | |||||
| 4684 | The history of volunteer activity of students in the years of the First World War is presented on the basis of office documents of educational institutions of the Kursk province, concentrated in the State Archives of the Kursk region. The need to study them is caused not only by the scientific, but also by the practical need for a deeper consideration of the volunteer activity of young people in pre-revolutionary Russia. Documentary materials are valuable sources, greatly expanding and refining our understanding of the formation of a volunteer movement of young people in a difficult time for the country. The article reflects the issues related to the examination of the essence, content and types of volunteer activity of the youth in the war years. Presents the data on the history of the formation of the first labor squads of pupils – in 1915–1916 on the territory of the Kursk province to help families of peasants drafted into the army, analyzes the features of the volunteer movement of the youth at the initial stages of formation of voluntary student groups, reveals the difficulties encountered by the organizers of the squads. It was the labor squads that became one of the most widespread forms of organizing amateur volunteer initiative youth associations that cared for distressed citizens, solving the problem of labor shortage in villages throughout the country, which increased after the recruitment of older men. The need to study them is caused not only by scientific, but also by the practical necessity for a deeper consideration of the volunteer movement of the youth in pre-revolutionary Russia. Keywords: sources, youth volunteer movement, labor squads of students, labor aid, agricultural work, educational institutions, the First World War, Kursk province | 1844 | |||||
| 4685 | Being a universal means of communication, search, storage and transmission of information, the Internet has become an integral element of our lives. The relevance of the study is due to the fact that in modern linguistics the texts of Internet communication attract much attention of scientists. The Internet culture is closely connected with the implementation of various humorous intentions, and the success of virtual (informal) communication depends on the comic component. The article concerns the role of self-presentation at the forming of virtual personality during Internet communication. The object of study is the mechanism for creating negative self-presentation with the help of humorous means. The authors aim to systemize the present approaches to the strategy of self-presentation. The importance of humoristic means in the realization of intentions of different kinds at the virtual communication is stressed. Humor is a kind of non-stereotyped cognitive processing of the perception of the incongruous and absurd things in the surrounding reality. This is an attempt to break the dogmatism of the template way of reflecting the surrounding world order, emphasizing its inconsistency and absurdity. The author also analyzes effective means of actualization of negative self-presentation in the virtual environment such as trolling, Internet jargon, mems and taboos. The authors stress global scope, anonymousness and indirect communication in the virtual world providing new prospects for the personal self-presentation. The material from this article can be used in teaching the following disciplines: lexicology, stylistics, pragmalinguistics, discourse theory, text linguistics. Keywords: self-presentation, concepts of self-presentation, Internet environment, functions of humor, trolling, mems, taboos | 1844 | |||||
| 4686 | Chumakova L.P. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 11-14 . | 1843 | |||||
| 4687 | To the basis of the contemporary system of mastering physical raining values it is necessary to lay the theoretical conceptions that have been formed in the theory of physical training for the last decade. For that it is necessary to distinguish several innovation approaches defining substantial and pedagogical essence of preparation of physical training specialists. Managing of individual development process should be realized, and its content should spread within the frame of one and the same matrix of forming of abilities and virtues of subject-object of upbringing and training - the individual. Thus, taking into account and further development of innovation approaches and directions in physical training. in our opinions, is considered as very effective and perspective in the view of physical perfection of an individual, and, if viewed a bit narrower, - in the process of preparation of highly-qualified physical training specialists. | 1843 | |||||
| 4688 | Rudoy A.N. . Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 164-169 | 1843 | |||||
| 4689 | The questions of the nonlinear continuous automatic control systems simulation automation in the universal computer aided simulation system MAPC are consid¬ered. The base theoretical concept of the control sys¬tems simulation in time and frequency domains are rep¬resented. The components library and examples of simulation are given. | 1843 | |||||
| 4690 | The article presents the work experience of the department of improvement of professional skills and retraining teachers and lecturers on the basis of competent approach “education on order,” advance education and network cooperation | 1843 | |||||
| 4691 | This article has points of actual questions of professional skills. Some pedagogical conditions of formation text competence are revealed as a part of being ready future economists for making its activities. The author’s opinion is about forms of organization educational process in university | 1843 | |||||
| 4692 | This article is a prolongation of a complex research of the notional category of abstractedness/concreteness by the example of the Selcup language. The article deals with the questions of the analogical transfers of denominations. Keywords: metonymy, semantic conglomeration, associative, concrete, abstract | 1843 | |||||
| 4693 | Pedagogical analysis of the development of students’ spiritual and moral potential is presented in the article. Main attention is paid to modern spiritual situation in Russia, negative influence of mass media on consciousness of growing generations. Pedagogical possibilities of the development of students’ spiritual culture are also shown. It is possible to realize this work by means of mass media, with the help of family, forming of communication skills, situations with moral collisions. Keywords: moral education, negative influence of media, forming of communication skills, microsocial environment, situation with moral collisions | 1843 | |||||
| 4694 | The needs of a modern post-industrial society focuses rural ungraded schools on education of competitive person on formation of socially significant qualities, which give the possibility of adaptation and self-realization of rural graduates. The ability of the subject to self-development and self-conscious and active through the assignment of the new social experience becomes a target of the pedagogical process. Keywords: rural ungraded schools, mixed-age teaching, interdisciplinary, integrative, educational content for different age-education, mixed-age class | 1843 | |||||
| 4695 | Recent explanation [1] of high-velocity features in type Ia supernovae (SNIa) requires signi cant mass of circumstellar material (CSM) in SNIa progenitor system. If correct, it provides means of determining the mass of CSM along the line of sight. We study the distribution of mass in accretion disk, a natural candidate for the needed CSM. Accurate equation of state and Rosseland-mean opacities are used; several models for the latter are compared. We conclude that the standard model of accretion disks in SNIa progenitors does not yield the needed mass distribution to agree with observations. Keywords: accretion disk, supernova, circumstellar matter, radiative transfer, opacity | 1843 | |||||
| 4696 | The article deals with the problem of interpretative variety of Russian classics in line with structural-semantic theory of receptive codes. A. Smirnova’s film “Fathers and sons” is seen as attempt of the lyrical reception of the novel, activating the basic structural principles of Turgenev’s discourse. Keywords: convergent discourse, receptive model, decrypting code, lyrical undertones | 1843 | |||||
| 4697 | The article is dealing with the description of specific of the Russian verbs conjugation in the linguodidactical aspect, which demands the accounting of the principles of availability, presentation, consciousness and activity in teaching Russian as a foreign language. In this regard the transformed for educational purposes academic model of this category is considered, the scientific description, educational and methodical providing of this theme in reference and guide books for Russian as a foreign language are analyzed. It is established that in these normative documents and training materials the importance and difficulty of this subject isn't considered, there is no clear and simple explanation of this theme, it isn't enough exercises focused on fixing and control of its digestion. The complexity of the verbal category of conjugation doesn’t promote learning by students complete and consistent idea of conjugation system of the Russian verbs therefore authors of the article unite methods of reproductive and productive approach to studying of a subject and suggest foreign students to remember the facilitated model of system of conjugation in classes and groups with obligatory memorization of some difficult verbs. In final part of the article the algorithm of an explanation of the Russian verbs conjugation based on inductive approach and directed to simplification of digestion of complicated grammar is described. Keywords: conjugation of Russian verbs, Russian language education, inductive approach | 1843 | |||||
| 4698 | There is a tendency to the shortening of the verse in the literature for children, as well as in modern poetry in general. Researchers rethink the boundaries of the genre of poetic miniature. Poetic miniature usually consists of two parts, and often contains a paradox. The article researches Alexander Bergelson’s (Novosibirsk) quatrains in comparison with the miniatures of other authors such as Grigory Oster, Renata Mukha, Herman Lukovnikov, Boris Khan. All texts are divided into two groups. In the first group two parts of the poem are opposed to each other. In the second group there is a poetic story in sequence. The texts of Bergelson expressed the dialectics of author's consciousness, desire to cooperate with the reader and the perception of reality as a game. Keywords: Alexander Bergelson, poetic miniatures, poems for children, Siberian poetry, quatrain, dialectics, poetic game | 1843 | |||||
| 4699 | Introduction. The article presents a communicative and pragmatic analysis of the doctor’s media communication in the social network. Aim and objective. The aim of the article is to identify and describe the ways to implement communication strategies in a media text created on the basis of the news story COVID-19. Material and methods. The material was the doctor’s posts about the coronavirus on Instagram. The analysis is carried out taking into account the compositional and semantic integrity of the levels of strategic verbal communication and polycode components in the media text. The methodology for analyzing strategic planning consists in identifying communicative strategies, determining their hierarchical ordering, describing the nomenclature and methods of linguistic representation of the tactics that implement them. Results and discussion. The media text about COVID-19 allows the doctor to solve several strategic tasks: creating a professional image, educating the mass address, forming the target audience of the blog. The main strategy is selfpresentation, implemented in communicative tactics of appeal to the profession (through the images of «I am a doctor», «I am an expert in the field of medicine», «We are the medical community»), actualization of dedication to the profession, demonstration of overcoming professional difficulties, the transmission of subjective information (through the images «I am a patient» and «I am a person»), as well as non-verbal methods (posting photos of doctors in the fight against COVID-19). The information and educational strategy in the texts about the coronavirus becomes auxiliary and contributes to the implementation of the strategy of self-presentation through the appeal to the tactics of definition, brief information, instructions, appeals to authoritative sources, recommendations, discrediting medical myths. It is found that the communicative success of these tactics is achieved when they are combined with selfpresenting ones, as well as with a certain sequence of their use in one media communication. An auxiliary strategy for engaging and retaining the addressee, performing dialogue and rhetorical functions, is implemented in parallel with self-presentation and informational and educational strategies at the level of media text composition by placing a topic and image referring to COVID-19 in the title; implementation of tactics for announcing a topical topic and appealing to the benefits of reading the text in the introduction of the text; using in the main part of the tactics of communicative rapprochement, linguistic originality and orientation towards linguistic fashion; as well as appeals in the conclusion to etiquette tactics and tactics of invitation to dialogue. Conclusion. As a result of the analysis, it was found that the implementation of the dominant strategies of medical media communication is carried out in parallel at different levels of the media text about the coronavirus, through the use of verbal and non-verbal tactics of persuasive and suggestive influence on the audience. The effectiveness of referring to the information occasion of COVID-19 as a strategic planning tool to achieve the main goal of the doctor’s media communication in the social network – creating a professional brand. Keywords: communication strategy, medical communication, information occasion, COVID-19, media communication, media text | 1843 | |||||
| 4700 | Tyurina I.P. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 76-80 . | 1842 | |||||