| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 3401 | . | 1916 | |||||
| 3402 | Churikov V.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 56-57 . | 1916 | |||||
| 3403 | The article «The meaning building aspects of the religious mentality* is the first authors attempt to approach to the analysis of the main meaning building aspects of the religious mentality as the ground of the mentality in general and confirmation of the culture building role for religious knowledge on every existence levels. | 1916 | |||||
| 3404 | The author of this article discusses possibility of understanding the essence of pedagogical partnership in real educational practice as practice of predetermined functional inequality. The article considers practical steps from the idea of pedagogical partnership as desirable educational value to pedagogical partnership as educational reality. Thus, an attempt is made .0 substantiate the necessary conditions for development and establishment of pedagogical partnership in educational practice: identification of professional value» of a teacher and high level of his/her speech skills of self-expression and personal feedoack. | 1916 | |||||
| 3405 | "Notes about N.I. Turgenev" by V.A. Zhukovsky is considered as a representation of the decembrist's type of personality. The decembrist's type of personality described by Zhukovsky-romanticist turns out to be rather fruitful for the development of a particular model of both Russian "political prose" and Russian literature on the whole. | 1916 | |||||
| 3406 | Musical ability to influence on people has been forming throughout centuries. Research in the field of ancient art and music origin proved the fact that musical language has formed as one of the informational connection means. Through the evolutionary process in the interaction artistic and exartistic intercourse, music is developing, first -as the means of understanding, second as unity, and finally as people’ communicative relations. Resemblance of the speech and music, proximity of speech function and musical intonation gives transmission possibility of speaking experience to perceive musical compositions. If language acquisition is provided in the form of intercourse we can come to the conclusion that musical compositions can be used as speaking teaching means. | 1916 | |||||
| 3407 | The article contains the main results of the sociological research, which is done in Saratov and Volgograd regions in 2009 in order to explore the youth's opinion about the international communication, their attitude to people of different ethnic groups, and to find out the level of the youth's knowledge of the national culture and tolerance, based on the survey of 309 schoolchildren. Keywords: polycultural education, tolerance, upbringing, sociological research, youth, schoolchildren, extremism, culture, the Volga region | 1916 | |||||
| 3408 | The model of formation of student’s educational activity motivation is described at methodological, psychologicaldidactic and methodical levels of generality. The connection of educational motives with current and academic progress of students of the first year is investigated. The basic stages of verification of model during didactic experiment are described. The levels and criteria of completeness of educational motivation are defined. Keywords: model, motivation of educational activity, levels and criteria of completeness of educational motivation, current and academic progress | 1916 | |||||
| 3409 | The article deals with the periphery of the functional-semantic field of infancy in the English language. The periphery of the analyzed field consists of the lexical means, verbalizing features, that specify the essential and basic characteristics of babies; dialectisms, archaisms, slang and stylistically coloured means as well as phraseological units. Keywords: categorization, semantic category, functional semantic field, periphery | 1916 | |||||
| 3410 | The paper addresses the problem of occupational mobility of future professionals, as well as the issue of forming a professional interest as the first stage of formation of occupational mobility. Keywords: occupational mobility, a mobile specialist, professional interests | 1916 | |||||
| 3411 | In the article studying the zooplankton of the pool of the river of Chulym are summed up and it is underlined that for the first time for this region there are 129 kinds and 29 subspecies from which 52 kinds and 10 subspecies are specified for the first time for Western Siberia and 4 kinds – for Russia. Zooplanktonic complexes of sites of the pool bottom, average both headwaters and distribution of characteristic kinds of a zooplankton on these sites are considered. Keywords: zooplankton, Rotatoria, Cladocera, Copepoda, zooplanktonic complex, distribution, specific variety | 1916 | |||||
| 3412 | The article discusses the role of education and research in the classical university. The author analyzes the way of integration of these processes in the university area. First, teachers use the results of our research in the content of lectures and seminars. Second, the inclusion of students in research work. Third, the very university education serves the subject of scientific research and improvement. Keywords: education, science, lectures and seminary system, modular, interactive learning | 1916 | |||||
| 3413 | The paper focuses on the images of Anglo-Saxon queens in the works of biographers and church writers of the 8th – 9th century England. Based on Asser’s Life of King Alfred, Life of St Wilfred of York and Ecclesiastical history of the English people it is shown that historical portraits of Anglo-Saxon rulers’ wives have their specificity depending on the genre, the author’s objectives and attitudes to women in power. Early Anglo-Saxon queens enjoyed high social status, participated in worldly and church affairs. Precedents of rivalry between queens and people within the king’s circle are discussed. Tradition and personal support of the king are identified as the sources of queen’s power. Queens influenced the rulers’ policy by means of their council, that Christian writers associated with the Fall. Not coincidentally, in the early Anglo-Saxon narrative evil queens always use their husbands, intriguing against nobles and hierarchs. Nevertheless, both secular and clerical attitudes to queens’ power were rather complex. On the one hand, their political activity caused concern. On the other, queens patronizing the Church were held in high esteem by ecclesiastical authors. Downgrading of the king’s wife’s position in the 9th century Wessex should be considered a matter of historical accident rather than conformity to historical patterns. Keywords: the Anglo-Saxons, status of early Medieval queens, Asser, Eadburh of Mercia, Queen Iurminburg, Queen Eanflaed, Life of St Wilfred, Ecclesiastical History of the English People | 1916 | |||||
| 3414 | Despite the disposition of the theater of the absurd for linguistic minimalism, the plays of the British theater of the absurd possess a great phonographic potential due to the generic features of the dramatic text. The article explains the paradoxical ability of the dramatic text to transfer performer’s phonostylistic means through the author’s remarks, special syntactic constructions and graphic tools. The identified phonostylistic and graphic means in the absurdist plays by Samuel Beckett, Harold Pinter and Tom Stoppard do not only help to convey the authors’ ideas, but also conform to the philosophy of the absurd. The most represented means is the instrumentation based on different sound repetitions (alliteration, consonance, rhyme) with the use of sound symbolism. The phonographic analysis of the texts also revealed some cases of onomatopoeia and paronomasia. Rhythm has a special stylistic meaning in the drama. It is inherent in both theatrical actions and speech, which is reflected in the dramatic text. The article considers the ways of creating a specific slow, monotonous rhythm peculiar to the theater of the absurd with its idea of cyclical existence. The described examples confirm the stylistic markedness of the plays of the theater of the absurd which can be an object of further research in linguistics and stylistics. Keywords: theater of the absurd, dramatic text, phonostylistics, graphic language means, instrumentation, sound symbolism, rhythm | 1916 | |||||
| 3415 | Inroduction. The Anthropology of Dostoevsky is a complex polyaspect subject, the study of which is possible with the use of cross-disciplinary approach of various branches of humanitarian knowledge: literary criticism, linguistics, philosophy, theology, psychology, psychoanalysis, anthropology. The aim of this work is to analyze the current trends of development of modern science about Dostoevsky and systematization of the international experience of studying of his creative anthropology. Material and methods. The research material is the speeches, theses and summaries of reports of participants of the international symposium “Anthropology of Dostoevsky. Man as a problem and a subject of reflection in Dostoevsky’s world”. The research methods are analytical and descriptive, expert estimation, expert analysis. Results and discussion. Expert opinions of scientists from 16 countries of the world who presented their reports at the international symposium, allowed to consider three leading problematic and thematic directions systemically: the anthropology of Dostoevsky in the light of philosophical anthropology and the European culture of the XX century; a problem of the person in the novel The Idiot. In connection with 150-year anniversary of the novel The Idiot the special attention was devoted to discussion of features of its screen version within a round table “The Idiot of Dostoevsky and The Idiot of A. Kurosawa”. Conclusion. The value of the reports presented within the problematic and thematic directions of a symposium consisted in the researchers’ ability to keep the unique spirit of creativity of Dostoyevsky, his deep understanding of the person presented in various forms of literary writing, philosophical ideas and truly psychological interpretations. Keywords: F. M. Dostoevsky, anthropology, man, personality, values, spirituality, freedom, eschatology, historiosophy, existential consciousness, religion, Orthodoxy, people, Bulgarian Dostoevsky society, A. Kurosawa | 1916 | |||||
| 3416 | Introduction. The article is devoted to the comparative analysis of Russian and Persian numerals in semanticstructural and functional terms. The purpose of the study is a comparative study of Russian and Persian numerals and the identification of their differences and similarities in order to improve the teaching of this part of speech to Persianspeaking students. Material and methods. The material of the study is the digits in the Russian and Persian languages, which are reflected in Russian and Persian manuals and books on the grammar of both languages. Results and discussion. The differences and similarities between the digits in the Russian and Persian languages are clarified. There are problems that Persian-speaking students encounter when using Russian numerals, especially when translating from Persian to Russian. Conclusion. The author comes to the conclusion that, firstly, in the Russian and Persian languages, numerals are divided into several groups, among which the quantitative, ordinal and fractional numerals are the same, secondly, there are no collective numerals in the Persian language, and thirdly, there are no distribution numerals in Russian, fourthly, the category of numerals in the Persian language is not inclined, and in Russian almost all digits of the numerals are declining, fifthly, the indomitability of Persian numerals and the inclination of this part of speech in Russian are the source of a number of difficulties for Persons speaking Russian and the problem is exacerbated when some numerals are inclined as nouns, and some as adjectives in plural, sixth, Russian indefinitely quantitative numerals in the Persian language are included in the category of quantitative dialects. Keywords: numeral, Russian, Persian, syntax | 1916 | |||||
| 3417 | Mikhaylichenko Y.P. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 2 (2). P. 11-13 . | 1915 | |||||
| 3418 | Bykonya V.V. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 49-52 . | 1915 | |||||
| 3419 | In the cognitive aspect the words denoting animals are subject names with the denotative-significative type of meaning. This is the lexical-semantic group with the developed system of hyper-hyponymous relations, but weak synonymic and antonymic relations. In the communicative aspect the nomination is analyzed according to the source, the semantic type and the inner form (motivation). The greater part of Nganasan words denoting animals are motivated. The motives of colouring, body parts, age are prevailing. | 1915 | |||||
| 3420 | The article traces the history of one of the most well-known literary plots on the Russian ground - in the masterpieces of the Ancient Russian literature and the works of the «new time* writ¬ers, such as V.K. Kukhelbekker, K.K. Slutchevsky, A.M. Remizov, B.A. Pilnyak and others. | 1915 | |||||
| 3421 | Lingo-cultural paradigm in the modern linguistics allows new insights into the language-culture relations. The paper deals with the youth culture analysis, concentrating on protest as one of the youth culture basic characteristics. Various manifestations of protest are studied on the basis of the names of contemporary British and American music bands. Thorough etymological, derivational, definitional, quantitative analyses of the group names as well as lingo-cultural commentary allowed investigating the forms youth protest takes. | 1915 | |||||
| 3422 | The formation of sports culture through taking up one or a few kinds of sports, helps to discover and implement real and potential abilities, and is the promising means of students access to physical training and sports activities, healthy lifestyle. Keywords: sports culture, physical training, athletics, study-training process | 1915 | |||||
| 3423 | The article is devoted to identify consistency among components of children’s psychological school readiness and development of junior schoolchildren’s learning position. The author analyzes varied approaches to the problem of school readiness, reveals correlations between children’s attitude to instructional situation, development of memory, logical thinking, self-discipline and the level of schoolchildren’s learning position. Keywords: psychological readiness of children to schooling, active learning position of schoolchild, attitude to instructional situation, memory, logical thinking, self-discipline | 1915 | |||||
| 3424 | The article deals with history of research and provides information about the current composition of the fauna of freshwater molluscs of the upper Yenisei River and the Tuva of lakes. Keywords: freshwater molluscs, basin, fauna | 1915 | |||||
| 3425 | The article presents a model of pedagogical support of professional self-determination of senior students based on the competence approach. The model is based on the interaction of three equivalent structural elements: educational environment, teachers, students. Effectiveness of the model is tested experimentally on the basis of school № 13 in Tomsk. Practical importance are developed in the framework of the research program “Principles of socialization”, “Fundamentals of design”, manual “Active forms of vocational guidance in preprofile and school education”, “Introduction to the design”. Keywords: Educational support, vocational self-competence approach, professional self-competence | 1915 | |||||
| 3426 | Possibilities of the psychological help to the patients with neurotic disorders, associated with disturbed system of relations, are considered in the article. The program of psychological help to patients with neurotic disorders consists of psychodiagnostic, information, motivational, psychocorrective blocks. Basic principles of psychological help to patients with neurotic disorders are as follows: complexity of influence on various areas of integral personality; individuation of every case; differential approach to dependence on diagnosis of neurotic disorder and accompanying pathogenic and exogenous-organic factors. Keywords: neurotic disorders, system of relations, neurotic conflict, psychological help, psychodiagnostics, psychocorrection, psychotherapy | 1915 | |||||
| 3427 | In the article the author investigates the role of information technologies in the system management of knowledge and innovations, considers types of the technologies providing functional decisions in the field of management of innovations, corporate network heterogeneous information system as the instrument of management of innovations. Keywords: management of innovations, information technologies, information retrieval systems, system of support of decision-making | 1915 | |||||
| 3428 | 1915 | ||||||
| 3429 | The article discusses the problems of the development of one of the essential objects of the urban environment of Tomsk at the beginning of the 20th century - bathhouse facilities. This topic has not been the subject of special scientific research yet. Bath as an urban infrastructure element was a popular public institution where people could perform not only hygiene, but also relax, spend free time, communicate with other people. Analyses the existing сentral and local legislation regarding the construction and maintenance of the municipal baths, rules of their functioning in accordance with sanitary requirements, describes the real sanitary condition of the Tomsk baths and its causes. Provides the characteristics of public, room and family baths, their similarities and differences in the quantity and quality of services provided. It is concluded that there is insufficient number of baths to meet the basic needs of residents in maintaining personal hygiene. Shows the role of the urban sanitary commissions in the implementation of sanitary monitoring of bathing establishments, maintenance of cleanliness and disinfection in them. Attention is focused on such problems of Tomsk bath economy, as lacking of sewerage, water supply (up to 1905-1908), poor ventilation device, closets and pits for water drainage, irregular disinfection, presence of parasites (lice, worms) and high probability of contracting infectious, skin, venereal and other diseases. Keywords: Tomsk, bath economy, commercial (public) baths, bathhouse license, city environment, sanitary and hygienic condition | 1915 | |||||
| 3430 | Introduction. This article carries out the analysis of the ways the stylistic convergence is rendered from Russian into English. The phenomenon of convergence has been thoroughly studied neither by the stylistics as far as its speech implementation is concerned, nor by the theory of translation taking into account all the semantic, stylistic and pragmatic information expressed by the author by means of convergence that needs to be rendered in translation. Quite often, scientific research studies the problem of transferring a particular stylistic device rather than their converged group which obviously complicates the translator’s work. The problem thus stated is aimed at revealing the most effective translation strategy for rendering the stylistic convergence in the target text. Aim and objectives. The aim of the article is to single out and analyze the ways the convergence of stylistic means is rendered from the source language into the target language maintaining its pragmatic function. Material and methods. The material for the study is the novel “Anna Karenina“ by L. Tolstoy and its translation in English by Margaret Wettlin published by Progress Publishers in 1978. The object of the research is convergence of stylistic means, the subject is the ways of its transference from Russian into English. The basis of the methodology lies in the scientific and linguistic methods including the descriptive and comparative ones. Results and discussion. The research has shown that the complete transference of the convergence is rather rare due to the lexical and structural peculiarities of the two languages. Having analyzed 70 text units we have come to the conclusion that 24 % of them are those in which the stylistic convergence is preserved in the target text. The stylistic convergence is rendered by substituting or adding some of its components in 12 % and 17 % of units respectively. The most frequent (47 %) are the cases when some of the converged stylistic means of the source text are omitted in translation. As for the pragmatic functions of the stylistic convergence, they are in most cases retained in the target text enhancing or, on the contrary, weakening the stylistic effect of the original text. Conclusion. The article gives a short historical overview of studying stylistic convergence and covers its main interpretations. The analysis of the research material includes the study of stylistic means that form the stylistic convergence in the literary text, the comparative analysis of the text units containing the stylistic convergence both in the source text and in the target text. We revealed the most frequent ways of rendering the stylistic convergence from Russian into English. In addition, we analyzed the pragmatic functions of the stylistic convergence as well as the ways they can be retained in translation. Keywords: stylistic convergence, stylistic means, pragmatic functions, translation, the ways of rendering the stylistic convergence | 1915 | |||||
| 3431 | Introduction. The present paper introduces Russian historians of linguistics to a little-known treatise on the history of Spanish – “Del origen y principio de la lengua castellana o romance que oi se usa en España” (1606) by Bernardo de Aldrete. Aim and objectives. The aim of the present study is to analyse B. De Aldrete’s treatise and specify how certain notions of general linguistics, crucial for its present state of development, were being developed. Material and methods. The study is based on a print edition of Aldrete’s treatise (about 400-pages long). The methods employed are: critical analysis of the text as an example of Renaissance linguistic thought and sociocultural analysis of the historical context the treatise was written in. This XVII-century scientific text and its system of terms are interpreted with the help of modern terminology, as normally done by linguistic historiography scholars. Results and discussion. The analysis of Aldrete’s treatise as a specimen of Spanish linguistic thought is performed against the background of the earlier linguistic tradition and the sociocultural situation in the Golden-Age Spain. XVI–XVII-century Pyrenees linguistics – Spanish in particular – was developing in a very specific sociocultural milieu, which preconditioned its inter-paradigmatic nature and an extremely wide scope of objects and themes discussed. The paper mainly focuses on how Aldrete dealt with general linguistic issues in his treatise on the history of Spanish. The analysis shows that such issues include: ways of naming language; functions of language; diversity of forms of speech; correlations between language system and speech; historicity of language; language contacts; diatopic (territorial), diastratic (social) and diaphasic (functional) variation of language; distinguishing between dialects and languages; the domineering role of standard language. Conclusion. The author of the XVII-century historical-linguistic treatise under analysis does not limit himself to studying purely historical aspects of language. The work by Aldrete embraces a wide range of issues of general linguistics, which shows that as early as in the pre-Port-Royal period linguists were already discussing the concepts and principles that are crucial for modern linguistic science. Keywords: linguistic historiography, history of Romance linguistics, general linguistics, functions of language, language variation | 1915 | |||||
| 3432 | Introduction. The following issues are discussed in this work: – approaches to the definition of the concept of “information culture”, the main directions for the formation of information culture among students of humanitarian higher educational institutions (universities) during the teaching of disciplines that form mathematical literacy and information culture among students (during the work of students in the following disciplines: “Informatics”, “Information Technologies in Economy”, “Information Technologies in Management”, “Mathematics”, “Mathematical Analysis”, “Probability Theory and Mathematical Statistics”, “Methods of Optimal Solutions”); – characteristics of the formation of information culture among future economists and managers (characterize the level of formation of competencies based on the results of studying the above disciplines); – tools for the formation of information culture of students of the Saint-Petersburg University of Humanities and Social Sciences (electronic courses in disciplines). Material and methods. The material of the research was electronic courses developed by teachers of the Department of Informatics and Mathematics of the St. Petersburg Humanitarian University of Trade Unions (SPbGUP). Educational materials are posted in the system of supporting the independent work of students of St. Petersburg State Unitary Enterprise at https://edu.gup.ru/. Results and discussion. The article considers the model of the electronic course in the discipline “Informatics” and the sequence of formation of 1 course of information culture among students. Conclusion. The paper describes the structure of the developed electronic course, as well as summarizes statistical data obtained from the results of checking student responses, prepared based on the results of completing tasks. In the future, it is planned to continue improving the structure of the electronic course, taking into account modern trends in the field of digitalization of education. Keywords: computer science, mathematics, methods of teaching computer science, methods of teaching mathematics, information culture, digitalization of education, distance learning | 1915 | |||||
| 3433 | Zhukova E.A. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 38-42 . | 1914 | |||||
| 3434 | Pankin V.A. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 39-39 . | 1914 | |||||
| 3435 | In the chronic experiment on rats was showed a toxic effect of ultradispersive powder (UDP) for piezoceramics on pulmonary tissue. The complex of structural changes of pulmonary tissue that include appearances of productive inflammation with outlet to sclerosis and collection of compensatory-adaptive reactions has been found. On the whole it is confirm a presence protracted toxic exogenerative nature effect. The toxic effect is consequent of significant increase levels of Pb, Cr and in a less degree Ti (in 19, 3,7 and 3,3 once appropriately) in pulmonary tissue of rats after 4 month experiment | 1914 | |||||
| 3436 | It is considered in the psychological anthropology that a person passes consecutively through a number of degrees of the development of the subjectivity, each of them expresses the corresponding mode of the subjective reality: the individual, the subject, the personality, the universum. The analysis of the inner structure and the contextual side of the games, consecutively changing each other during the period of preschool age – elementary producing, mode-roling, plot-roling, a game with rules and producing game in details – allows to suppose that every kind of game, being the leading at the definite stage of the age development, initially supposes the satiation of the leading form of existing of a child. The other forms of existing are not leveled, but harmonically co-exist with the generalized modus, and they are in a special subordinational relations, fulfilling the accompanying function. | 1914 | |||||
| 3437 | The features of the training process of computer science teachers are considered in this article. The drawback is a low level of informative and technological components of the teachers’ professional training content. It is suggested to improve the basic fundamental training by incorporating new subjects by means of the regional component of the university. Computational geometry is one of such disciplines. This work covers a new approach to teaching of computational geometry foundations on the basis of the specific character of pedagogical education. The problems of computational geometry training in the conditions of a pedagogical university and the ways of their solving are analysed | 1914 | |||||
| 3438 | Clause is devoted to the analysis of structural and functional - pragmatical features modern epistolary of the texts which have been switched on in sphere of the electronic communications, and also speech means of their presentation. The carried out research has allowed to qualify the letter as a steady functional - style version epistolary of a genre which is giving in to stylistic updatings, but saving thus the invariant attributes. Keywords: Epistolary sphere of the communications, epistolary the text, functional - style version of the text, speech genre, mass communications. | 1914 | |||||
| 3439 | In this article the linguistic analysis of the word-building unit “death” in Selkup dialects is performed. The author suggests that the word-building perfectly reflects cultural features of the concept “death.” Keywords: word-building, concept “death”, Selkup dialects | 1914 | |||||
| 3440 | The article is devoted to the approaches to the integration of e-learning with traditional training tools for school Mathematics, based on example of e-educational complex in mathematics for primary school; it describes in detail the structure of electronic complex. Keywords: school textbook with a new type of computer support, e-education complex in mathematics. | 1914 | |||||
| 3441 | The paragenetic structure of landscapes within physical-geographical (natural region) provinces of the plain part of Altay territory is described. The results of study of landscapes complexes view that it is characterized by paragenetic links between structures elements of landscapes causing by contrast of environments. Keywords: the principle of contrast, the type of terrain, paragenetic landscape | 1914 | |||||
| 3442 | In the article the problems of management with material stocks at the metallurgical enterprises are allocated; directions of increase of efficiency of functioning of the industrial enterprises; preconditions of development of the system of management are shown by material stocks; the author’s treatment of the concept «operational cycle» is offered. Keywords: management, inventories, metallurgical industry, operational cycle, financial cycle | 1914 | |||||
| 3443 | 1914 | ||||||
| 3444 | The article describes the English advertising discourse for women, the texts of which were present in the 30-s and 40-s of the twentieth century. The purpose of the study is to analyze the arsenal of expressive linguistic means, both verbal and paralinguistic, to influence the female readership in order to enhance the pragmatic effect of the texts about the advertised product. The material of the study are texts of British and American magazines for women, presented on the websites of archival publications (vintageadbrowser.com, etc.), using the methods of linguistic description, classification, linguistic-stylistic and contextual analysis and translation. The analysis of expressive means in the English discourse of advertising texts for women made it possible to assume that advertising texts of this chronological period are polycode messages containing various means of verbal and non-verbal, paragraphemic expressions, such as various rhetorical devices (epithets, euphemisms, puns), visual images – drawings, photography, font variation, punctuation variation, implications, etc. Obviously, for the female readership, the greatest persuasiveness of the advertising text lies in the visual effect, therefore, visualization plays a central role in the set of expressive means of advertising discourse, i.e. drawings and photographs that, through a set of appropriate implications, cause a predictable psychological effect - the conviction of the need to purchase a product. The meaning of the actual verbal component of the text is not the leading one, since the gender characteristics of this readership are due to the motive – to imitate higher standards and more successful and beautiful people, whose images are present in advertising. The polycode nature of the advertising text is a necessary condition for achieving the pragmatic function of advertising aimed at persuading the target audience, and it consists in the mandatory combination of means of various language codes: verbal (graphemic proper) and paragraphemic (punctuation, graphics, drawings) means of discourse. Keywords: polycode, discourse, advertising, expressive means | 1914 | |||||
| 3445 | . | 1913 | |||||
| 3446 | In the article is put problem of correlation and perceptions of categories «ease» and «labour» in the context of modernizations of russian culture XVIII – a beginning XX centuries. Consideration given categories in the context of perception by the russian society of different sides of west-european cultural experience, finds cognate processes in modern russia reality, when occurs increasing role of prestigious consumption and amusements. Scope of the leisure and festive activity, having begun scale to increase a space of its existance from shaping an industry society, currently becomes the most most important, even main, particularity of modern mass culture. | 1913 | |||||
| 3447 | In the article education is considered as a social and cultural phenomenon.The author presents some results of the research of the contemporary social cultural situation and defines the factors for the society development which influence greatly the professional activity of the teacher (the growth of significance of knowledge, the openness of the informational environment and the formation of the new cultural type of personality). | 1913 | |||||
| 3448 | This article deals with the genesis and the historical development of the unique higher educational structure – the Faculty of Additional (Optional) Professions. The faculty has been functioning since 1960s and is one of not many faculties in Russia in the Tomsk State Pedagogical University being a powerful resourse of the University | 1913 | |||||
| 3449 | The article presents the analysis of the role of industrial-bank capital in different stages of development of integrated structures. The advantages of industrial – bank unification are marked: enlarging size of capital, widening of profit earning possibilities, reduction and division of market risks, creation of the conditions for productive investment activity. Industrial-bank unifications appear to be the link, which is able to create high structured capital which provides the conditions for economic growth. | 1913 | |||||
| 3450 | This article is devoted to transformations of mental culture of Selkups and Khanty living in Tomsk oblast. It analyses the activity of creative groups (ethnic centers, clubs, and associations) and language circles where pupils study selkup language. The author comes to conclusion that we observe the “professionalization” of the culture. This is natural process and it promotes positive self-identity of indigenous people. | 1913 | |||||