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| 4351 | Introduction. The practice of segmentation of vocabulary is traditionally based either on a certain (situational) set of criteria for this procedure, or on a larger methodological basis for example the apparatus of a separate linguistic discipline, which often defaults to lexicology as a science about the lexical structure of the language. Being limited to the object of observation, lexicology is hardly capable of independently solving the question posed for the entire linguistic science or, at least, for such a macroscopic discipline as stylistics that urgently needs a reliable criteria base, despite their various functional specialization: stylistics studies the expressive, whereas lexicology the nominative function of language. The aim of the paper is to propose segmentation of the vocabulary fund of the German literary language through the prism of the environmental approach. Material and methods. The implementation of the epistemological (rational-empirical) framework of the environmental approach, which far exceeds not only the limits of the science of language, but also humanitarian knowledge in general, is determined by the specifics of being and development of the language itself as an anthropological phenomenon (loquens), erroneously attributed by poststructuralists exclusively to man. The basis of the environmental approach is the thesis about the environmental origin of the human language and the impossibility of its existence outside the Herder environment. Language exists in the “nutrient solution” of culture and acts as a connecting element of the social interaction of all individuals inhabiting this artificial world. The environmental approach is a capacious epistemological platform that is used to account for the various functional varieties of the language that serve as the basis for its vocabulary segmentation. Results and discussion. The following criteria have been developed for more weighted and general linguistic segmentation of a vocabulary on the example of the German literary language: a) selectivity, b) naturalness, c) reproducibility, d) temporality, e) age. The lexical system of the German language is taken as a model not by chance: the hybrid nature of this language idiom and the high heterogeneity (hybridity) of its resources correlating with it are an advantageous dialectical field of observing the phenomenon of a lexical system functional stratification. The apparatus of the environmental approach is formed by extensive interdisciplinary data that have become commonplace clichés in scientific use and help to obtain interdisciplinary meaningful and objective segmentation of the German literary language vocabulary. The scientific novelty is determined by the implementation of a fundamentally new set of criteria for identifying the components of the vocabulary system of the specified language based on the enlarged epistemological basis of the analysis. Conclusion. The proposed segmentation is intended to expand the boundaries of the lexicology apparatus of the German language, the ideas about the heterogeneity of its lexical system and its evolutionary laws. The data obtained can be used as a material for theoretical courses in lexicology and stylistics when training specialists in the field of German linguistics at all educational levels. Keywords: German literary language, vocabulary, segmentation, heterogeneity, strata, environmental approach | 1918 | |||||
| 4352 | Surovtsova M.N. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 34-37 . | 1917 | |||||
| 4353 | Podaeva N.G. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 79-84 . | 1917 | |||||
| 4354 | The general features of modern education and its connection with fundamental sciences and technology is thoroughly discussed. The course strategy supposes the intensive integration of natural science with technical, humanitarian and culture management sciences that is fulfilled in coordination between the middle and higher schools. The author's variant of program of the course «Conception of modern natural sciences in and of textbook in discussion. This variant reflects the long-term experience in this field and in the leading universities of Russia. The significant methodological and philosophical potential of discipline ((Conception of modern natural science» by formation of students is stressed. | 1917 | |||||
| 4355 | In the article questions of improvement of quality of school and high school training in physics are considered. The analysis of pedagogical experiments at school and high school has shown, that the method of projects positively influences quality of training to physics of students and schoolboys. In experimental groups positive tendencies on quality of progress that is connected, on the one hand, to development of creative abilities in schoolboys and students, and, on the other hand, with the big time spent by them on studying of physics at performance of projects at the expense of hours, selected on independent job are marked | 1917 | |||||
| 4356 | The article deals with the origin of measuring and the ways of representing inexact measures in the English language. | 1917 | |||||
| 4357 | Given article describes features of intensity of training work in the forms of gymnastic all- round competitions in conditions of the specialized sports classes on sports gymnastics, and how it can change depending on quantity of trainings per day assumed by training process | 1917 | |||||
| 4358 | Informational society has got new educational requirements to the quality of the taught. These requirements could be met via modern methodological-teaching complexes on the base of multimedia technologies, which could help to increase the speed of perception, and full understanding of the large data array in foreign languages. Keywords: multimedia, methodological-teaching complex, foreign language, teaching, information | 1917 | |||||
| 4359 | The necessity of introduction of personal-oriented and pedagogical technologies into the system of informational subjects for future teachers is considered through the article. The development of the educational process as the condition of interactions between pupils and a teacher is discussed. The development of pupils as subjects of the educational process is considered. Keywords: information-oriented approach, informational and pedagogical technologies, future teacher, educational environment | 1917 | |||||
| 4360 | In the present article the author synthesized model of an assessment of results and effects of innovative activity at micro level (the enterprise, a cluster, holding), is investigated a component of the innovative field – “result”. The author consistently determined types of innovations, the directions of an assessment of productivity efficiency and ekonometrichesky model. The results of innovative activity used in statistics in the Russian Federation, are compared with the expressed author reference of economic effect and an interpretation principle. Keywords: innovations, the innovative field, the synthesized model, innovative activity, innovative potential | 1917 | |||||
| 4361 | The conception of competition ability is of great interest to modern science. This article deals with interaction and in-terconnection of competition abilities of firms and national economics. The idea is that every country can have competition ability on the national and foreign market if its firms and economy stands the competition. The factors of competition abilities of firms and national economics are different but interdependent. | 1916 | |||||
| 4362 | Three articles devoted to the role of universities in the development of modern society, their relationship to industry, are reviewed by the authors. They state that commercialization of higher school leads to loss of its specific features, its transformation into a very expensive business of industry of getting knowledge. It is supposed that cooperation of universities and industry will lead to synthesis of fundamental- and applied knowledge, and to more active use of the fundamental knowledge itself. For this purpose the term "technological transfer" is offered. | 1916 | |||||
| 4363 | This paper presents a comparative research of analytic philosophy and phenomenology. The problem may be formulated such; is there a presuppositions for a productive dialogue of the traditions? Sameness of themes and plurality of methods of the traditions give a possibility to answer to this question: «Yes». A some points of the dialogue are: using of semantic analysis for phenomenology; using of intentional analysis for analytic philosophy. | 1916 | |||||
| 4364 | In the given paper we present the basic ideas of the concept of the active-semantic approach in the context of developing teaching of mathematic analysis to senior school children. The given approach is regarded as the author's variant of the model of personally oriented teaching mathematics. In the paper we bring out some concrete tasks, which assist to reveal semantic aspects of abstract mathematic notions, included in the curriculum of algebra and essentials of analysis. In this paper we also describe some means of realizing the active-semantic approach: dialogue, integration of different ways of knowledge presentation, pointing out the perspectives of studying a new concept. | 1916 | |||||
| 4365 | In language two tendencies with different directions constantly take place: a tendency to destruction of homonym pairs and tendency to appearance of pairs. The process of appearance of homonyms seems to be accidental but the process of elimination of homonyms – regular. | 1916 | |||||
| 4366 | The article considers the problems of formation of conceptual experience of students by teaching mathematics. Revelation of typical mistakes and the causes of their origins allow to make conclusion that regularities of conceptual experience structure are not always taken into consideration during the process of teaching mathematics. Analysis of researches in the filed of psychology gives an opportunity to develop a model of structure and functioning of conceptual experience. This model is the basis of development of educational texts and mathematics tasks for the students of school Keywords: conceptual thinking, ways of information encoding, cognitive schemes, semantic structures, metacognitive experience | 1916 | |||||
| 4367 | Resources of scientific potential concern to number of the major factors determining success of reforming of education. The scientific potential is formed with set of dissertations and the scientific staff of the top skills. Revealing of directions of development of resources, and accordingly process of reforming, is achievable on the basis of generalization of researches in the field of education. The estimation of reforming of an education system is possible with use of the offered methodology of generalizing research. Keywords: reforming of education, scientific and pedagogical activity, scientific potential, resources, the scientific schools, generalizing research, laws, methodology, the system approach, the multipleparameter information | 1916 | |||||
| 4368 | In article questions of the organization of independent work of the pupils receiving trades of a socially-humanitarian orientation are considered. Considering psycho-physiological features of the given pupils, are offered principles of selection of kinds and contents of independent work at their training to the physics. Keywords: trades of a socially-humanitarian orientation, independent work, kinds of independent work, motivation. | 1916 | |||||
| 4369 | In the article results of pedagogical design depicting the insights of learning and teaching environment are demonstrated. The modeling of the educational process was implemented on the main principals of competence approach. The subject for modeling was considered the self-work of non linguistic students in teaching foreign languages. Self-work is seen as a tool that is able to facilitate competences’ development. Keywords: cultural and professional competences, pedagogical design, students’ self-work IDEF0 methodology. | 1916 | |||||
| 4370 | The solution to the problem of child abandonment in Russia is possible in the development of the institution substitute parenting. The question of assessing the effectiveness of the replacement of the family is not enough developed. This article include analysis of Institutional and socio-psychological characteristics of foster families and indicators of efficiency of substitute parenting. Keywords: social orphanhood, professional replacement family, SOS Children’s Village, social and psychological criteria of efficiency of replacement of the family, psychological security, social adaptation | 1916 | |||||
| 4371 | The question of the influence of the type of educational environment on the formation of the sense consciousness is discussed in the article. One of the important characteristics of the educational environment is the type of the interaction between a child and an adult such as “closed”, “open”, or “mixed”. It is shown that the type of educational environment influences the formation of few personal characteristics among children (perception of situations, evaluation of others’ behaviour, ability to discuss situations, decentration, and readiness for interactions). “Openess” is an important characteristic of the environment. Keywords: educational environment, communicative space, openness, sense consciousness, solving “sense problems“ | 1916 | |||||
| 4372 | The article deals with the level of oxidative modification of proteins (OMP) in the pool of molecules, the mass of media (MSM) to model biological systems, which have been selected as the yolk lipoproteins, bee products and blood serum of experimental animals (rats). It shows features of these model biological systems in terms of OMP in a spontaneous and Fe(II)-induced oxidation. The author proves reasonably of possible integrated use of the studied model for the study of biological systems at the level of the pool OMP MSM, one of which can serve as a model biological system of royal jelly with the addition of yolk lipoprotein, as well as with the addition of the blood serum of rats. Keywords: model biological systems, oxidative modification of proteins, the molecules of average weight | 1916 | |||||
| 4373 | The article considers forms of aggressive behavior of teenagers in the educational environment and feature of correctional work with them. Analizes the situations and factors provoking aggressive behavior of teenagers. The program of correction of aggressive behavior includes 3 stages: the 1st stage assumes formation of motivational installation on cooperation in joint activity and communication; the 2nd stage includes formation of system of abilities actively to interact with partners in joint activity; the 3rd stage is based on formation of reflexive abilities of the teenager during the assessment of a partner in joint activity and communication. Defines the features of aggressive behavior of teenagers on the basis of the analysis of psychodiagnostics. Keywords: maladjusted teenager, aggressive behavior, forms of aggression, correctional work, program correction | 1916 | |||||
| 4374 | The phenomenon of “educational metaspace” is considered in the context of the anthropological approach. The concept of “subjectivity” is interpreted as a conscious and active attitude.We prove the necessity of technologized work of the teacher in the educational metaspace through certain forms and methods of joint activities focused on the needs of the modern educational situation. Description of the experimental part of the work is a design of educational metaspace and it is constructed in the logic of humanitarian research. Design of metaspace based on the category of “problem”, which is understood as a method of detecting and fixing the lack of thought means to achieve this goal. The algorithm of work with a problem is presented in several stages. Each stage corresponds to a specific form of work of joint activities. Design of metaspace is based on a particular subject material. This material became the novel M. A. Bulgakov's “Master and Margarita”. The basis of the educational project was the film P. Weir's “Dead Poets Society”. The project is seen as project actions of each participant. Keywords: educational metaspace, subjectivity, anthropological approach, the joint activities, humanitarian research | 1916 | |||||
| 4375 | Introduction. The concept education is one of the most significant in the conceptual sphere of modern society, as evidenced by the unflagging interest in this mental-linguistic universalism both at the level of the national conceptual sphere and at the level of individual discourses and discursive practices. In the online diaspora discourse, the representation of the concept education acquires vivid features, since the analysis of the Internet communication of the representatives of the Russian diaspora in China reflects a special variant of the Russian linguistic culture oriented to the Chinese culture, which is due to the novelty and relevance of this research. Aim and objectives. The purpose of this article is to describe the specifics of representation of the concept education in network discourse of the Russian-speaking diaspora of China, based on the analysis of its inolinguistic cultural substrate. Material and methods. More than 10,000 texts of Internet communication of members of the Russian-speaking diaspora community in China, containing the name of the analyzed concept and its other lexical representatives, became the material of the study. In addition to the methodological tools of interlinguoculturology and lexical semantics, the analysis uses techniques of quantitative, contextual and discourse analysis. Results and discussion. As the analysis has shown, among the components of the inolinguistic cultural substrate of the concept education, the following lexical units of Chinese characteristic of the Russian-Chinese language environment are of the greatest interest: лаоши 715 (老师138), вайцзяо 138 (外教 40), сюешен/сюэшен 5 (学生 112), сюэюань 2 (学院 64). Conclusions were made about the ambiguity of the definition of the concept сюэюань due to the ambiguity and multivariance of its translation, leading to disputes about the correctness of the classification of higher education institutions in China; about the exceptionally positive connotation of the xenonym вайцзяо, the ambivalent connotation of the lexemes лаоши and сюэюань, as well as predominantly negative – the lexical unit сю- ешен; the identification of oneself by Russian teachers from лаоши and вайцзяо without the need to translate Chinese equivalents into Russian in connection with full acceptance of this professional role and status as respected and honorable in Chinese society and culture. Conclusion. The network discourse of the Russian-speaking diaspora in China is distinguished by a certain set of xenonyms that express the concept education. These lexemes are characterized by a special cultural value and relevance, and their analysis indicates a strong influence of the foreign language environment on the perception of information by representatives of the diaspora community, self-identification in accordance with the social and professional statuses adopted in the Chinese tradition, as well as a more expressive expression of emotions and assessments using the foreign word. Keywords: network discourse of the Russian-speaking diaspora of China, concept education, inolinguistic cultural substrate, xenonym | 1916 | |||||
| 4376 | In recent years, COVID-19 encourages medical organizations to intensify informing the population to stop the spread of the infection. A health poster is one of the most popular educational tools for the mass, therefore it is necessary to pay attention to linguistic and extralinguistic aspects of poster which have a big impact on people. The aim of the article is to identify the main strategies and tactics used in COVID-19 posters to prevent the infection, and to compare verbal and visual features of a health poster in Russian and English. The material for the study is health posters aimed at COVID-19 prevention in the English and Russian languages, posted on the official websites of various medical and healthcare organizations. The main method used in the study is multimodal discourse analysis. The article presents a comprehensive analysis of the main aspects of verbal and nonverbal impact in COVID-19 posters in English and Russian. Using multimodal discourse analysis, we distinguished the main strategies and tactics of COVID-19 posters impact, as well as their common and distinctive features in English and Russian. The main strategies used in the COVID-19 poster include the draw attention strategy, the informing strategy, the call for protection strategy, and the prohibition strategy. There are four strategies of the COVID-19 poster to impact the audience. Each strategy implements particular tactics using language, images, composition and other features. Moreover, there are some differences in posters in English and Russian from a cultural point of view, which can be explained by different context of communication between the two cultures, according to E. Hall’s research. Keywords: medical poster, COVID-19, multimodal discourse analysis, impact, strategies, tactics | 1916 | |||||
| 4377 | . | 1915 | |||||
| 4378 | Shvydkiy V.G. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 16-17 . | 1915 | |||||
| 4379 | Prozumentov L.M. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 21-25 . | 1915 | |||||
| 4380 | Romanov V.I. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 38-43 . | 1915 | |||||
| 4381 | Peculiarities of causes for education at Tomsk State Training University on speciality “Padagogics and Psychology“ (day-time and distance forms of education) are are discovered in this article. Predomination of definite motives of education, changing of them according to the age and year of education, as well as study at distance department are discussed here too. | 1915 | |||||
| 4382 | The article considers the questions of formation and work of labor courts in Russia at the beginning of 20th Century. The problems connected with examining individual labor debate of the present are analyzed. The proposals of organizing labor courts in Russia are submitted. The article also gives analysis of jurisdiction | 1915 | |||||
| 4383 | The article is devoted to the question of use of electronic educational resources during teaching psychology. The computer support is considered at two steps: a design stage and stage of realization, which are divided into a number of stages. The author constructs the technology of teaching psychology on such means of computer support as the electronic textbook. Keywords: сomputer support, designing, teaching of psychology, electronic educational resources, electronic textbook | 1915 | |||||
| 4384 | The problem of the relativistic theory of the electromagnetic orbital and spin angular momenta of the charge radiation is considered. It is obtained that the total power of the eld spin angular momentum radiation is proportional to the Thomas precession and corresponds to the force eld momentum of radiation. Keywords: electromagnetic eld, spin, angular momentum, radiation, torque | 1915 | |||||
| 4385 | There have been analysed the main activity issues of professional learning communities as a strategy of teacher professional learning in the USA. The peculiarities, aims and tasks of professional learning communities have been defined. There have been substantiated the challenges of creating professional learning communities and their solutions. Keywords: professional learning communities, strategy of teacher professional learning | 1915 | |||||
| 4386 | The article is dedicated to considering the Breton linguistic boundary, which an imaginary line divided the French region of Brittany to Breton and Romance zones for a long time. Special attention is paid to the shift causes of the Breton area to the West, as well as the general historical context of Breton language supplantation out of the communicative space of the region. The author considers the milestone stages of the Breton linguistic boundary change and comes to the conclusion that now it finds its expression in the difference of toponymy, traditions and regional variants of the French language of the region. Keywords: the Breton linguistic boundary, the language situation in Brittany, the Breton language, the Gallo language, diglossia, the Celtic linguistic area, the Romanic linguistic area | 1915 | |||||
| 4387 | Elementary number theory as a school mathematics section is an essential part of professional preparation of a mathematics teacher. It’s explained by the fact that elementary number theory is a part of general secondary education programme both at basic and profile levels; problems in elementary number theory have considerable educational and teaching potential, and for their solution various methods of school mathematics are used. The paper is devoted to the role of elementary number theory as a component of professional preparation of a modern mathematics teacher in the context of competence approach. The author proves the necessity of including in the content of a mathematics teacher’s professional subject competence readiness to solve theory number problems using elementary mathematics methods (school mathematics methods). Clarifies the requirements for the ability to solve problems in elementary number theory. Keywords: professional subject competence of mathematics teacher; elementary number theory; methods of mathematical problems solving | 1915 | |||||
| 4388 | Introduction. The article describes the semantic model of auditory perception of “irreality”, represented in the text of the novel by Victor Pelevin. Modeling of perception processes is one of the parameters of the artistic text considered in the analysis of its communicative and semantic structure. Images based on sensory sensations are a key component of the artistic picture of the author’s world. Material and methods. The study of the semantics of perceptivity on the material of postmodern texts is directly connected with the problem of “reality/irreality” of the described events, objects, phenomena in the artistic space of the text, which makes the research topic relevant, and includes the research in the scientific context. Results and discussion. The description of irreal events presupposes a change (deformation) of the invariant perception model, primarily related to the “strengthening” of the role of the object of perception. Particular attention is paid to the “mismatch” of the perceptual and mental modes. “Uncertainty”, “blurring”, “strangeness” of objects of perception, caused by the impossibility of visual activity and the altered state of the character’s consciousness, are actualized. Description of the unusual perceptual experience of characters indicates that in the situation of unavailability (absence) of the visual channel of perception, auditory perception allows to model a “picture” that exists only in the altered consciousness of one or another character of the narrative. Linguistic analysis of the fragments of the text showed that “irreality” becomes one of the objects of comprehension and creative reflection of the author of the novel. To represent the situation of unusual auditory perception, a wide range of language means is used (indefinite pronouns, comparative constructions, indefinitepersonal and impersonal one-member sentences, complex sentences with complement clauses and correspondences, etc.). In some cases, the subject of perception realizes that the events observed are of an irreal nature and tries to find their analogue in the familiar world (relying on their auditory sensations). This leads to the emergence of various analogies and comparisons in the text of the novel. The conclusion emphasizes that due to transpositional transfers (vision – hearing), the perceptual component is “strengthened” and the artistic space of the work is “expanded”. Keywords: irreality, auditory perception, sound, semantic model | 1915 | |||||
| 4389 | . | 1914 | |||||
| 4390 | . | 1914 | |||||
| 4391 | The paper presents the analysis of correlation between such pedagogical categories as “competence” and “knowledge and skills”. The author shows the necessity of decomposing competences into knowledge and skills in a competence model of a specialist. It is defined that this decomposition reveals a clear logical link between the competences and the subjects of the curriculum. Keywords: the State Higher Educational Standards, competence, competence model of a specialist, decomposition of competences | 1914 | |||||
| 4392 | This article defines the role of women who actively participated in the development of different forms of existence of music in the late 19th and early 20th centuries at the first university in Siberia. Special attention is paid to their participation in opening music schools of the city and in the development of the Tomsk branch of the Imperial Russian Musical Society – that social and cultural phenomenon arising in the historical period marked in many Russian provinces, including Siberia. Keywords: musical culture of Tomsk, the role of women, music schools, Tomsk Branch of the Imperial Russian Musical Society (IRMS), wives of professors and officials, music teachers | 1914 | |||||
| 4393 | Toponymic nickname – is a new name based on the associations with reality phenomena. Wide use of secondary nominations is a characteristic feature of the toponymic system of the USA. Each state, apart from its official name, has a number of nicknames, which can be official and unofficial. This article is devoted to the linguocultural analysis of toponymic nicknames of the US States, motivational characteristics of which are relief and water resource peculiarities. This group of American nicknames is clearly restricted in the English language and presents an interesting material for the linguistic analysis. This article regards different classifications of the analyzed units as well as their motivational and quantitative analyses. Secondary nominations of the US States reflect the peculiarities of the flat, hilly and mountainous relief. The last one prevails over the flat and hilly relief. Water resources (among which the most productive motivation is rivers) occur more often than the objects of the area relief. One more particular feature of the units under the investigation is the fact that they are presented by the nominations with absolute or full motivating, since the facts, events and geographical names, put in the basis of the secondary nominations, are always evident. Keywords: secondary nomination, toponymic nickname, toponym, relief, water resources, the US States | 1914 | |||||
| 4394 | This article discusses the process of training future teachers, aimed at the formation of professional knowledge and skills and is the system of relationship of the academic disciplines within the different cycles (general humanitarian, socio-economic, scientific, general professional and special disciplines and specializations) that address issues of communication and form the communication skills of the students. Substantiates the assumption that these disciplines are not able to form communication skills among future teachers, that is why it is advisable to introduce a special discipline “Practical course of business communication for teacher”. Keywords: communicative competence, psychological disciplines, students – future teachers, teaching activities | 1914 | |||||
| 4395 | One of the main objectives of the higher education in the modern conditions, including significant competition on the labor market, is training of the professional, who possesses not only specific knowledge obtained from the degree, but who is also capable of creative activity and appliance of innovative thinking in the future profession. In this regard, formation of a new paradigm of education, with competence approach as its part, is taking place. This article discusses the definition of “competence”, “competence approach”, “innovation”, “innovative thinking”, “creativity”. After the analysis of creative activity characteristics and principles the author justifies the value of students’ creative activity formation in the studying process in university. This article describes the experience of non-traditional forms of education – theatrical performance as a way to improve students’ creative abilities. Keywords: competence approach, innovative thinking, creativity, creative activity, theatrical competition | 1914 | |||||
| 4396 | The discourse research remains the focus of modern linguistic science. The discourse is considered concretization of speech “in different modes of human existence”. The French architectural institutional discourse refers to the object, thematic discourses born at the intersection of the architectural (project-constructive) discourse proper and others discourses, such as scientific, academic, legal (legislative-administrative), newspaper-publicistic. This discourse is an example of polydiscursiveness, communicative intersection of discourses, so the legal discourse (legislative and administrative) is an integral part of the architectural discourse. The legal discourse is one of the most actual discourses of our time. it is oriented at all levels of the society, regulates the legal relationship between the individual and the society, whose interests are enshrined in laws and other regulatory documents of state power. The legal discourse reflects the political, economic, ethno-linguistic, moral and ethical factors of the organization of the state and society. The French legal discourse fully meets these destinations. The article deals with the French legal discourse in the field of architecture and urbanism and its subtypes: legislative and administrative, relating to the written type of discourse, because the issue and publication of laws, regulations and legal documents are carried out exclusively in the written form. In its turn, the legislative and administrative discourse is divided into two sub-discourses: law-making and lawapplying. The language of the legal discourse is one of the most peculiar codes, it is the first element and the building material of law. Keywords: discourse, legal discourse, subspecies of discourse, legislative, administrative discourse, communicative intersection of discourses, architecture, urbanism, «passportization» of discourse, speech genre | 1914 | |||||
| 4397 | Introduction. The article presents a communicative and pragmatic analysis of the doctor’s media communication in the social network. Aim and objective. The aim of the article is to identify and describe the ways to implement communication strategies in a media text created on the basis of the news story COVID-19. Material and methods. The material was the doctor’s posts about the coronavirus on Instagram. The analysis is carried out taking into account the compositional and semantic integrity of the levels of strategic verbal communication and polycode components in the media text. The methodology for analyzing strategic planning consists in identifying communicative strategies, determining their hierarchical ordering, describing the nomenclature and methods of linguistic representation of the tactics that implement them. Results and discussion. The media text about COVID-19 allows the doctor to solve several strategic tasks: creating a professional image, educating the mass address, forming the target audience of the blog. The main strategy is selfpresentation, implemented in communicative tactics of appeal to the profession (through the images of «I am a doctor», «I am an expert in the field of medicine», «We are the medical community»), actualization of dedication to the profession, demonstration of overcoming professional difficulties, the transmission of subjective information (through the images «I am a patient» and «I am a person»), as well as non-verbal methods (posting photos of doctors in the fight against COVID-19). The information and educational strategy in the texts about the coronavirus becomes auxiliary and contributes to the implementation of the strategy of self-presentation through the appeal to the tactics of definition, brief information, instructions, appeals to authoritative sources, recommendations, discrediting medical myths. It is found that the communicative success of these tactics is achieved when they are combined with selfpresenting ones, as well as with a certain sequence of their use in one media communication. An auxiliary strategy for engaging and retaining the addressee, performing dialogue and rhetorical functions, is implemented in parallel with self-presentation and informational and educational strategies at the level of media text composition by placing a topic and image referring to COVID-19 in the title; implementation of tactics for announcing a topical topic and appealing to the benefits of reading the text in the introduction of the text; using in the main part of the tactics of communicative rapprochement, linguistic originality and orientation towards linguistic fashion; as well as appeals in the conclusion to etiquette tactics and tactics of invitation to dialogue. Conclusion. As a result of the analysis, it was found that the implementation of the dominant strategies of medical media communication is carried out in parallel at different levels of the media text about the coronavirus, through the use of verbal and non-verbal tactics of persuasive and suggestive influence on the audience. The effectiveness of referring to the information occasion of COVID-19 as a strategic planning tool to achieve the main goal of the doctor’s media communication in the social network – creating a professional brand. Keywords: communication strategy, medical communication, information occasion, COVID-19, media communication, media text | 1914 | |||||
| 4398 | Razumova N.E. .. Tomsk State Pedagogical University Bulletin. 2000. Issue 6 (22). P. 75-76 . | 1913 | |||||
| 4399 | The article shows that cognitive sociology of science be¬ing a historical successor of sociology of knowledge that has based the determinism models of relations between mind processes and social forms has refused from naturalism and sociomorfism, subject-object model of knowledge and ob-jectivistic concept of knowledge. Having stated the principle of constructionism of reality in quality of epistemology ba¬sis, it is aimed at revealing of the connection of knowledge subject activity with natural processes, at «humaneness» of the object of research that is understood as the attitude constituting in consciousness. Keywords: - | 1913 | |||||
| 4400 | The problems of the humanistic component's in¬tensification at the general and professional levels are investigated in the article. The author shows belonging of the deep roots and the problems of the modern so¬ciety to the humanistic sphere. | 1913 | |||||