| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 4601 | The article discusses the state of human capital in Russia at the present stage, revealed the basic concepts and definitions, we investigate the influence of human factors on the Russian economy, and comparative analysis with other developed countries. Keywords: human capital, intellectual potential, investment, economic growth | 1893 | |||||
| 4602 | This article presents the process of development of four variants of the problematic method of teaching in the structure of the method of professional recreative and preventive training of the students of the faculty of physical training. Keywords: problematic method of teaching, professional recreative and preventive training, characteristics of variants of problematic method | 1893 | |||||
| 4603 | Professional competence of modern engineers suggests that they have a wide range of developed speech skills. Usually it is about the ability to read job-relevant texts. To enhance the multi-skill foreign language proficiency, it is essential to form and develop discourse and analytical skills, which play an important role in teaching a foreign language to students majoring in non-linguistic areas. Keywords: foreign language training, professionally oriented reading in a foreign language, discourse and analytical skills | 1893 | |||||
| 4604 | The focus of the article is on the question of the discourse picture of the world of modern radio (radio station “Echo of Moscow”). The paper considers the ideological level of its axiological modeling, which is understood as a system of communicative norms, genre and theme making, and axiological attitudes within the boundaries of discourse. Meta-logical units reflected in the system of meta-linguistic and meta-discursive speech acts of journalists (hosts of analytical programs) are described as an implicit form of discourse ideology. The analysis revealed distinguishing features of the discursive communicative model of analytical segment of the radio: the synchronization of the author’s and the addressee`s positions is achieved through the communicative attitude of personal presentation of information (social issues). The discourse picture of the world is created at the intersection of external ideology of mass media discourse and internal, axiological positions of discourse agents – journalists, radio presenters. As a result, the picture of the world is reflected in a unique communicative and speech model of discourse manifested in the effects of both institutional and personal impact on the recipient. Keywords: modeling of the world, discourse picture of the world, discourse ideology, verbal behavior, metalinguistic and meta-speech reflections | 1893 | |||||
| 4605 | The article presents the interim results of the study, the purpose of which is to study the possibilities of using new information and communication technologies in the areas of training implemented in higher educational institutions specializing in training specia lists in the humanitarian field. The relevance of the subject is considered taking into account the need to improve the teaching of the discipl ine “Informatics” using intersubject communications between the fields “Informatics” and “Culturology”. Scientific novelty and significance of the operation. Intermediate results of the conducted researche are carried out, some cultural features of the teaching discipline “Informatics” are analyzed. Some cultural features of teaching discipline “Informatics» to the first year students of the direction of training “Economics” are discussed. With the use of the service https://www.visualworld.ru/ the key terms that characterize the structure of the subject areas “Culturology” and “Informatics” are highlighted. The tasks aimed at forming the information culture of students, developed by the teachers and indicated by the author, taking into account the pragmatic, semantic and syntactic aspects of information, are considered. It is advisable to offer the students the assignments aimed at researching expositions of museums of a corresponding orientation for independent implementation. Using materials, developed by the teachers of department of informatics and mathematics, we have developed some information resources for training in the discipline “Informatics”. The statistics of the fulfillment of the tasks by the students consists in the fact that the students have mastered the autumn semester in the 2017/2018 academic year. Keywords: cultural science, information, interdisciplinary communications, teaching of the discipline “Informatics” | 1893 | |||||
| 4606 | Adequate reproduction of the national-cultural color of the text is always at the center of the translation and accentuates the problem of the interrelation between language and culture. The translation of the works of the XIX century with the specific style and a large number of obsolete words and realities is complicated because of the need to preserve the historical color. The national coloring of the work is manifested in such elements of the text as the plot, characters, individual realities, which are the most “nationally” painted vocabulary, situations that at first glance do not have a pronounced national character. When translating, there is often a situation where cultural information, understandable to the native speaker, does not correspond to information contained in the target language. The analysis showed that in the English version of the story, the denotative meaning of the original language units is preserved in most cases. However, the connotative significance of realities is often lost, which damages the reproduction of the national color of the story. During the transfer, a significant part of the stylistic specificity of Gogol disappeared. The title of the cycle “Evenings in Little Russia”, which led to the change of the name of the stories (“An evening in May”, “Mid-summer evening”), removes the accent on the national color of Dikanka made by Gogol. Successful reception of preservation of national color can be considered transcription of realities and transfer of its content as a descriptive expression. In some parts of the text, in particular where appropriate equivalents are used, interpreters manage to convey the national flavor of the story, but in most cases the national color is lost. Keywords: national color, equivalence, non-equivalent lexis, realia, anthroponym | 1893 | |||||
| 4607 | Eremin L.P. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 2 (2). P. 4-6 . | 1892 | |||||
| 4608 | . | 1892 | |||||
| 4609 | The problems of Siberian teachers in the in the difficult period of the development of the Russian revolution are considered and the attempts of their solving at the professional congresses in 1917 are analyzed. | 1892 | |||||
| 4610 | The main tendencies of forming the professor corps of the Tomsk State University in 1917-1945 are considered in the given paper. They are proletarianization of the teaching staff, ide¬ological conciliation with the Soviet power, awarding ranks and academic degrees without defending theses; promotion, planning in training scientific staff. The work was performed due to financial support of RGNF (project Na 00-03-00239). | 1892 | |||||
| 4611 | The specialization «Social Pedagogics» has been includ¬ed in classificator of profession line and directions of high professional education since 1991. In TSPU the training of such specialists has been conducted since 1994. Since 2001 the preparation of the specialization «Social-Psychological Consulting of population» has began within the framework of specialization «Social Pedagogics». In the given article the qualification of the given professional education which was made by the leading chair, including the professional assign and qualified demands to the specialist, whom the Tomsk State Pedagogical University prepares. Keywords: - | 1892 | |||||
| 4612 | The structure and possibilities of a program complex are submitted. The mathematical model and a calculation technique of parameters of spatial currents on parallel computing systems in areas with irregular geometry are offered. The physical pictures of currents about the closed curvilinear surfaces, burning granules of fuel are submitted. The questions of modeling of air movement in territory of city building and admixture distribution from sources of pollution in a ground layer of an atmosphere are considered. | 1892 | |||||
| 4613 | Pedagogical analysis of the development of students’ spiritual and moral potential is presented in the article. Main attention is paid to modern spiritual situation in Russia, negative influence of mass media on consciousness of growing generations. Pedagogical possibilities of the development of students’ spiritual culture are also shown. It is possible to realize this work by means of mass media, with the help of family, forming of communication skills, situations with moral collisions. Keywords: moral education, negative influence of media, forming of communication skills, microsocial environment, situation with moral collisions | 1892 | |||||
| 4614 | The article analyses major models necessary for ungraded school teacher training in the context of the pedagogical school, the specific feature of which is that the models are focused on social competence development of a future teacher in such educational institutions. The article defines the notion of social competence, techniques for its development and efficiency monitoring. Keywords: the notion and structure of social competence, social competence monitoring in the context of pedagogical secondary vocational education. | 1892 | |||||
| 4615 | The author of this article is examining the issue of researching feminine autobiographical literature. Several models of self-description are traced in the women’s autobiographical literature of the 18–19th centuries in the gender aspect. The form of mediate self-interpretation is illustrated with the material of “The Memoirs” by N. Dolgorukova and “The Memoirs” by S. V. Capnist-Skalon. Keywords: Gender research, feminism, patriarchal mentality, philosophy of gender, dialog of culture, selfrepresentation, memories prose, gender aspect | 1892 | |||||
| 4616 | The article is the result of study of practical experience of development of various forms of interregional cooperation in innovative sphere. Experience of intercompany interterritorial interactions, and also the state stimulation of these processes worldwide is considered. Keywords: the competitiveness increase, new forms of co-operation of the innovative companies, intercompany alliances, stimulation of development of intercompany interactions | 1892 | |||||
| 4617 | The article offers a model of social support of gifted children in physics, ensuring academic mobility of students. We consider the structure, the elements of the model, the classification of forms of mobility, testing in the framework of the activities of the Center of additional education at the pedagogical university in Tomsk. Keywords: gifted children, social-pedagogical support, academic mobility, physical and mathematical education, pedagogical university, model | 1892 | |||||
| 4618 | The article discusses various approaches to define creativity. Criteria, technologies, principles and means of developing creativity are identified. The peculiarities of the development of creativity in the study of general physics course are mentioned. Keywords: creativity, creative thinking, developing of creativity | 1892 | |||||
| 4619 | The dynamics of a charged relativistic particle in electromagnetic field of a rotating magnetized celestial body with the magnetic axis inclined to the axis of rotation is studied. The covariant Lagrangian function in the rotating reference frame is found. Effective potential energy is defined on the base of the first integral of motion. The structure of the equipotential surfaces for a relativistic charged particle moving in strong magnetic field is studied and depicted. Behavior of the stationary points of the effective potential energy near the light cylinder is discussed. Keywords: Størmer’s problem, oblique rotator, potential energy, trapping zones | 1892 | |||||
| 4620 | The article analyzes the organization of educational process in teachers’ seminaries of Eastern Siberia in the early twentieth century. It is shown that the new ideas, approaches, that filled, transformed the educational process, contributed to strengthening of military-patriotic and civic education of pupils, which was especially vividly demonstrated during the First World War. Markedly increased the attention to the work with the pupils on labour, physical and aesthetic education as a result of expanding the range of compulsory and optional subjects, increase in seminarians participating in extracurricular activities. It was determined that in the educational work there were some drawbacks, sometimes manifested in the form of formalism, arrogance, lack of qualified specialists and understaffing of the necessary equipment of appropriate rooms. It was stressed that the expansion and deepening of the content of the educational process bore the signs of the development of the humanistic tendencies, associated with an increase in accounting features of personality. Keywords: educational process, teachers’ seminary, Eastern Siberia, religious education, patriotic education, labor education, physical education, aesthetic education, moral education, teaching staff | 1892 | |||||
| 4621 | The article considers individual aspect of time perception. Firstly, a brief theoretical review of problem studies goes. Depending on mood and activity, personal time proceeds either quickly or slowly and it can be either pleasant or not. Positive emotions bring a deceptive impression of a fast flow of time. Negative emotions, on the contrary, subjectively lengthen the time intervals. The practical part examines around 30 modern English set expressions denoting time as perceived by a person. The conclusion says that the perception of time as short/long or pleasant/unpleasant is expressed in speech through fixed collocations used by authors of modern fiction. Short time is described in dictionary English set expressions as “fun” and “it flies”. Long time “hangs heavily on one’s hands.” Unpleasant time is “bad, hard, dark, evil, rough, thin, lean and it is not one’s own. Pleasant time is “good, easy, the best of one’s life, the time of one’s life, high and there’s a lot of it”. Pleasant time “has its moments, it is one’s finest hour and it makes one’s day”. Fiction authors’ creative thinking depicts bad time as “poor, awful, dreadful, horrible, terrible, very uncomfortable, devil of a time and hell of a bloody time”. Pleasant time is “nice, lovely, great, excellent, delightful, smashing, terrific, fantastic, marvelous, riotous, and dead good”. The considered aspect of a writer’s individual style of personal, timerelated vocabulary is worth further research. Keywords: idiom, set expression, subjective time, personal time, perception of time described by language units, English fiction, literary text | 1892 | |||||
| 4622 | The paper refers to the sphere of German studies, which is devoted to the language and culture of Russian Germans. The paper deals with anthroponymics – an understudied part of lexicon of the popular-spoken language of this ethnic community. The relevance of research topic is dictated by 1) urgent tasks of fixing, preserving and studying language and culture of Russian Germans as minority entities; 2) need to understand the linguo-cultural problems related to ethnoses and ethnic groups, with the use of still unused empirical materials, as well as testimony of metalanguage consciousness; 3) need for a detailed study of the nominal system of Russian Germans. The work was written due to the results of a fulltime audience survey of Russian Germans now living in Tomsk. It analyzes the names and demonstrations of metalanguage consciousness of representatives of this diasporic group. The names and demonstrations are represented in relation to proper names, which have German “color”. The aim of the paper is to determine whether Russian Germans’ proper names preserve the ethno-cultural connotation. The work results have both linguistic and historical-cultural significance. The combination of different ways of studying proper nouns of Russian Germans – revealing the procedural linguistic knowledge of subjects and referring to their declarative knowledge of German language allows to recreate links of anthroponymic system of this ethnic community. New lexical units,which clarify the notion of peculiarities of marks of Russian Germans are introduced into scientific usage. They can be used to compile anthroponymic dictionaries, a database of dying cultures. Keywords: sociolinguistic questioning, linguo-culture of Russian Germans, modern anthroponyms | 1892 | |||||
| 4623 | Manankova R.P. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 4-9 . | 1891 | |||||
| 4624 | The article analyses volume, country, branch and regional structures of direct foreign investments into the economy of Russia. It suggests working out the strategy of attracting the investments into the produc¬tion sector of economy, which excludes discrimination of foreign companies. | 1891 | |||||
| 4625 | Review of direct and iterative methods of linear system solution used in solving of computational electromagnetics problems is given. The preconditioning principle al¬lowing to reduce the time of computation by iterative methods is described. The algorithms of three iterative methods are given. The methods described are com¬pared on example of calculation of currents in wire an¬tenna. Existence of optimal value of drop tolerance for each iterative method considered is shown. | 1891 | |||||
| 4626 | The given article deals with categorization as one of the most important processes of human cogitation in terms of the category of age. The given category can be represented as the correlation «core - periphery». The core consists of the upper and basic levels of the category of age and the periphery comprises the lower level. Keywords: categorization, the category of age, the hierarchy of categories, the correlation «core - periphery», age categories, functional semantic field, semantic category, notional categories | 1891 | |||||
| 4627 | The article presents the results of a comparative analysis of strategies of emotional regulation in infants with structural disorders of the brain at 3 and 6 months, describes the features of behavioral repertoire of mothers. It is shown that maternal behavior during mother-infant interaction is correlated with the strategies of emotional regulation in infants. Keywords: emotional regulation, infant, social interaction, behavior, structural disorders of the brain | 1891 | |||||
| 4628 | This article discusses the causes and factors of crises of identity, diagnostic criteria for student status acmeological identity crisis, the crisis, factors contributing to the favorable course and a positive out of acmeological identity crisis. Keywords: acmeological identity crisis, university students, pedagogical conditions for overcoming the crisis of identity. | 1891 | |||||
| 4629 | The problem of intonation, style and understanding of leading a meaningful intonation is impotent in musicology, performance, teaching practice. Harmony, rhythmic figuration, all right, shape up intonation semantics in music, a symbol of the musical intonation of speech, symbols of national musical culture are the main carrier of the expression of meaning. Awareness of the author explains the role of intonation hearing approaches in teaching courses “Theory and History of Music Education”, “Music psychology and psychology of music education”, “Accompaniment class”, “Musical culture of Khakassia” by Bachelor of Music in N. F. Katanov Khakassia State University. Keywords: intonation, poetics, music, musical language, musical speech, communication, education, competences | 1891 | |||||
| 4630 | The aim of this article is the research of transformation`s peculiarities of the Russian society sexual way of life in the 16th century. The author singles out two tendencies in this process: archaizing (authoritarian) and modernizing (humanistic). Keywords: State of Russia, history, 16th century | 1891 | |||||
| 4631 | The article deals with the problem of interpretative variety of Russian classics in line with structural-semantic theory of receptive codes. A. Smirnova’s film “Fathers and sons” is seen as attempt of the lyrical reception of the novel, activating the basic structural principles of Turgenev’s discourse. Keywords: convergent discourse, receptive model, decrypting code, lyrical undertones | 1891 | |||||
| 4632 | The article is devoted to the one of the last plays by E. L. Shvarts “A Story of a Young Couple”). It is devoted to the problem of mutual understanding of loving people, their readiness to build relationship in a family and accept a compromise. The motive “learner-teacher” plays an essential role in the logic of the play. This motive is developing during the act of the play and is linking plotlines of different characters. This motive is shown on several levels: verbal, situational and on the level of the system of characters. The author of the article has tried to analyse the semantic spectrum of the motive. In the post-war time the loss of kin relations is filled up with family creation that is with clan creation. It distinguishes the work of E. L. Shvarts from the Soviet literature representing a family as the state. An important psychological, social and ontological role is played in this case by “teachers” who are keepers and propagators of life values. The followers are represented by people of young generation who have already created families or who are on the way toward it. The teachers are people of older generation (tutors, fellow workers, casual acquaintances and also come to life toys, the appearance of which attaches fabulousness to the play. Keywords: drama, motive, act, dramaturgy of Shvarts, literature of XX century | 1891 | |||||
| 4633 | The article analyses the preparation, the course and the focal points of the State anti-alcohol campaign in Tomsk in 1985-1988. Special attention is paid to economic, propagandistic and health-related measures of the All-Union and local party authorities aimed at forming a negative attitude to alcoholism among the public. The paper considers both negative and positive outcomes of large-scale anti-alcohol measures, as well as the response of the part of the population to preventive and propagandistic measures. The archive materials of the Documentation Center for Contemporary History of Tomsk region, as well as the information from the All-union, West Siberian and local periodicals provided the basis for the research. Keywords: anti-alcohol campaign, the Perestroyka, Tomsk healthcare and public institutions, youth policy, periodicals as a historical source, Tomsk in 1985–1988 | 1891 | |||||
| 4634 | The paper presents the results of a study that explores the specific features of punctuation marks usage determined by the graphic design of advertising texts. The study is based on the data collected in the period of 2008–2016 from a variety of sources: commercial advertising texts from federal and regional newspapers and magazines, advertising leaflets, and banner advertisements from the Internet. The outcome is the systematization of examples of meaningful correlation between punctuation marks and graphical means (punctuation-graphical devices) as well as the description of the cases of punctuation marks displacement by graphical means. Keywords: advertising text; paragraphemics; metagraphemic and paragraphemic means; punctuation-graphical devices; omission of punctuation marks | 1891 | |||||
| 4635 | The article considers the features of system pedagogical thinking in the contemporary socio-cultural situation as a basis for culture of translating the techniques of professional work of the future teachers, and highlights its characteristics. Presents the conditions to enable the development of system thinking. The emphasis is placed on mastering of «knowledge management» system and metasubject activityin the field of education, understanding the essence of the noosphere society development strategy; consideration of the process of training and education of future teachers as a complex self-organizing, open system. The examples of implementation of the conditions identified in the educational practice of training future teachers are given. The positive dynamics of such characteristics of system thinking in future educators as understanding of the integrity of the nature of our planet, the unity of its processes, the natural connection of man and his Motherland, as well as the understanding that any activity and form of human behavior in nature and with society must be consistent with the laws of nature; strengthening the regulatory regulation of behavior in a situation of moral choice; the desire for professional self-development, the expectation of success from the implementation of their own actions. The features of the organization of classes (lectures and seminars) on pedagogical disciplines are described, which can be taken into account as guidelines for building work to improve the efficiency of teacher training. Keywords: systematic pedagogical thinking, culture of broadcasting methods of professional activity, consistency, integrity and the integrity of the future teacher’s personality, noosphere development strategy | 1891 | |||||
| 4636 | The article investigates the contents and mechanism of rational combination of public and collective interests in the sphere of science-innovation activity. | 1890 | |||||
| 4637 | This article is a prolongation of a complex research of the notional category of abstractedness/concreteness by the example of the Selcup language. The article deals with the questions of the analogical transfers of denominations. Keywords: metonymy, semantic conglomeration, associative, concrete, abstract | 1890 | |||||
| 4638 | The present paper is devoted to the problem of the quality of higher juridical education. Some possible ways to resolve the promblem are discussed. In order to resolve the problem author offers an innovative educational technology basen on improved analytical stuff for juridical investigations and practice. The approach offered coases to improoving the quality of higher juridical education. Keywords: higher law education, quality of education, innovative education | 1890 | |||||
| 4639 | The article is devoted to the problems of formation of a director’s profession on the home scene and screen. The author analyses the development of direction’s traditions in theatre and cinema at the turn of ХIХ and ХХ centuries, considers the conformity of the truth of historical actions with the ways of its reflection by art means on the material of screen arts; analyzes the basic theoretical and practical problems of director’s art. Keywords: system of graphic means, the director, montage, decorative space | 1890 | |||||
| 4640 | The article is devoted to adaptations of the biblical Book of Jonah which is probably one of the first works of the world literature that proves the idea of infinity of God's mercy and omnipotence of penance. Adaptations of this Old Testament text in Russian literature is considered in the context of world literature. Among the authors who have used the plot and some motives of the Book are such as I. A. Bunin, Sasha Chorny, A. Kim, and many others Russian poets. Keywords: Bible, Old Testament, Christianity and literature, Russian prose, Russian poetry Scientific Library of TSU | 1890 | |||||
| 4641 | Theory of strategic competence is the basis of the new look for the problem of getting over difficulties during mathematics’s training of students for technical university. Geometrical drawing strategy is a systematic appearance as a component of strategic competence and means of getting over difficulties in solution of mathematical problems. Keywords: perception, geometrical-drawing activity, plan, compensation, understanding, strategy | 1890 | |||||
| 4642 | The article deals with the indirect method of nomination of plants in the selkup language, which is based on the specifi c thinking of selkup people. The analysis of some words denoting plants, which formed with the help of metfor, is examined in this article. Keywords: Selkup language, nomination of plants, method of nomination, metaphor | 1890 | |||||
| 4643 | We study a one-dimensional large-N U(N) gauge theory on a circle as a toy model of higher dimensional Yang-Mills theories. We nd a new class of saddle point solutions in this theory. These solutions are characterized by the expectation values of the Polyakov loop operators, which wind the circle different times. We nd two evidences that these solutions appear as intermediate states in certain dynamical processes. One is from a numerical calculation and another is from the dual gravity. The similar solutions exist in a wide class of SU(N) and U(N) gauge theories on S1 including QCD and pure Yang-Mills theories in various dimensions if N >= 3. Keywords: gauge theories, Yang-Mills theory, gravity | 1890 | |||||
| 4644 | In the Faddeev formulation of gravity, the metric is regarded as composite eld, bilinear of d = 10 4-vector fields. A unique feature is that this formulation admits the discontinuous elds. On the discrete level, when spacetime is decomposed into the elementary 4-simplices, this means that the 4-simplices may not coincide on their common faces, that is, be independent. We apply this to the particular problem of quantization of the surface regarded as that composed of virtually independent elementary pieces (2-simplices). We nd the area spectrum being proportional to the Barbero-Immirzi parameter y in the Faddeev gravity and described as a sum of spectra of separate areas. According to the known in the literature approach, we nd that exists ensuring Bekenstein-Hawking relation for the statistical black hole entropy for arbitrary d, in particular, y = 0:39... for genuine d = 10. Keywords: Faddeev gravity, piecewise at spacetime, connection, area spectrum | 1890 | |||||
| 4645 | The article examines the results of research on the first-year students’ motives of choice of pedagogical profession and theirs ideas about the image of the ideal teacher. The choice of pedagogical profession is mainly accidental, only 8 % of those entered were not experience fluctuations with the selection of the professional education. Students’ ideas of pedagogical profession are not adequate, they do not contain representations about subjectivity of teacher in his professional activity, about his social mission and public destination, about the active, converting nature of his work. Describes some methods for self-determination of students, and building adequate ideas about the main features and competences of teachers. These are such methods as active seminars, business games, trainings, the analysis of concrete situations, practice in the schools under the management of experienced teachers. Such seminars develop reflexive abilities of students and critical attitude to their professional abilities. Shows that adequate image of the profession can serve the base of construction of individual educational programs of student. Keywords: teacher, image of a professional, professionally important qualities; subjectivity; reflexive abilities | 1890 | |||||
| 4646 | The author talks about the importance of system description of linguistic phenomena to the methods of teaching Russian as a foreign language. The basic thesis is that the professional foreign language is impossible without studying the systemic organization of language. Successful communication in science requires not only general language competence, but also the knowledge of lexical and grammatical features of scientific style of speech. These features are called, but not insufficiently explained in the modern practice of teaching. To teach students to use scientific language capabilities and eliminate errors in their speech, must submit a linguistic features of scientific style as a systemic phenomenon. The author offers a description of verbal nouns as an example of the system description of one of the characteristic phenomena of scientific speech. Keywords: methods of teaching Russian as a foreign language, scientific style, language competence, language system, verbal nouns | 1890 | |||||
| 4647 | Introduction. The article offers a genre aspect of the study of regional media texts on the social group of the Russian society nominated “elderly people”. The aim of the study is to identify the lexical, pragmatic, stylistic originality of the texts of regional network media about an elderly person. Material and methods. The analysis methods used: semantic analysis of words and utterances, stylistic analysis of the utterance and text, communicative and pragmatic analysis. Research material: 86 texts posted on the websites of regional news agencies “Omsk Here” (43 texts) and “Super Omsk” (43 texts) in the period from July 11, 2017 to April 8, 2018. The selection of empirical material was carried out according to the criterion of the presence in them of the combination of “elderly person” and the token “pensioner”. The working hypothesis of the study was the assumption that the content of regional online media about an elderly person will be dominated by informational and analytical genres, as well as negative topics. Results and discussion. The results of the study confirmed the working hypothesis. A thematic, stylistic, pragmatic analysis of the texts of regional network media with the subject area “elderly people” revealed genre monotony and diffuseness (dominance of the genre notes with and without an analytical component), combining different genre features (information note, monitoring, interview, review); the shift of genre forms towards information structures; prevalence of official business style; lack of imaginative means of expression; weak individualization of the style (uniformity of the lexical composition; strengthening the negative effect of the effect of the type through the use of strategies of informing and emotionally evaluative type). The study also showed the dominance of the informational genre group, in particular the notes, in which the author’s desire to present an objective, supported by concrete facts view of an elderly person is realized. The genres of a note, a subject interview, a commentary on a regional media discourse about older people are “tied” to topics of health and criminal accidents, for which a syncretic functional style is used, combining the features of official business and journalistic styles. Conclusion. The combination of the two styles allows journalists to be as short, informative and accurate as possible (features of an official business style), but at the same time with a fair amount of emotion, clear and simple (features of a journalistic style) convey information to the general reader about an elderly person. Keywords: regional media discourse, speech influence, media text, elderly person | 1890 | |||||
| 4648 | Karmanov A.V. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 53-55 . | 1889 | |||||
| 4649 | Zagrevskiy V.O. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 20-23 . | 1889 | |||||
| 4650 | . | 1889 | |||||