| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 5801 | Vajda E.D. . Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 46-50 | 1793 | |||||
| 5802 | The standard model of the program of the economical and social development of the subject of the Russian Federation was worked out by the Ministry of Economic Development and Trade of Russian Federation according to the instructions of the Russian government with an aim to improve the process of elaboration, confirmation and realization of the programs concerning the economical and social development of the subjects of the Russian Federation. The standard model has the form of a recommendation and it is built to provide the methodological unity of regional programs and their agreement with the state strategy of the economical and social development. | 1793 | |||||
| 5803 | The article analyzes and determines the conditions and processes which cause specificity of national identification in Russia. The author addresses to the point of view of the western political philosophers on national identity in modern Russia. | 1793 | |||||
| 5804 | The article is devoted to the analysis of two concepts - coffee and tea. The concept tea is chosen by the British as an icon of British culture. The concept coffee is not included into the classification of cultural symbols. We analyze the probable reasons why the concept coffee cannot be considered an icon, a cultural symbol. | 1793 | |||||
| 5805 | The article analyzes a number of works of the American researchers about transition of Russia to the market. These works are the attempts to give an objective estimation to changes in the economy of our state. Their estimations are various – from negative to moderated ones | 1793 | |||||
| 5806 | The research is devoted to ontological approach to culture. This approach allows tracing its profound sources and foundations. In this way poetry is the source of culture. It is understood as a concept of the culture ontology. Poetry breaks open continuity and homogeneous territory, i.e. poetry is a conversion from Nothingness to Being which puts in order archaic Chaos to Cosmos creating a culture. According to this idea the essence of truth is beauty | 1793 | |||||
| 5807 | In the article the author attempts to analyze the phenomenon of " deja vu " from phenomenological viewpoint. By means of analysis of relations of dream and vigil the author reveals the clarity of the cognitive composition of " deja vu ". Through explication of the phenomenon the author shows the internal structure of consciousness of time | 1793 | |||||
| 5808 | The article considers forms of M. A. Bulgakov’s dramatical conventionality on the material of his two plays: “The Purple Island” (1926) and “Crazy Jourdain” (1932). Firstly, the writer of a famous meta-novel uses metatext structures in his plays, combining parody on the modern art, social satire with the author’s aesthetic self-determination, comprehension between real life and theatre. Metatextual semantics of the “reception” in “The Purple Island” combines satire of a modern state art with the reflection on creative work, and understanding his place as a writer in the new society. Reviewing the Moliиre’s creative works in his play “Crazy Jourdain” he employs the three-tier structure of “the theatre in the theatre in the theatre” and focuses on author's loss of meaning of the creative work. “The theatre in the theatre”, “the theatre’s rehearsal”, the parallel “literary” plots, cultural and literary reminiscences become the conventional forms in the M.A. Bulgakov’s dramas. Keywords: M. A. Bulgakov’s playwriting, meta-play, “theatre-in-theatre”, metatextual structures, literary selfreflection | 1793 | |||||
| 5809 | The article discusses the issue of olympic education of students. Reflects the results of pedagogical testing of students on the subject. Revealed a low level of theoretical knowledge of students on the issues of the olympic movement, the Olympic games. Developed a set of practical lessons implemented in class-lesson system, and also defined the tasks for the students in the study of this topic as extracurricular work. Presents the results of the pedagogical experiment in which the efficiency of implementation of the developed approximate working program of the olympic education of students of the 7th grade of secondary school was revealed. Keywords: olympic education, the Olympic games, the theoretical knowledge of students in the field of olympic education program in physical culture | 1793 | |||||
| 5810 | The article is devoted to the problems of Additional Pedagogical Department’s foundation and development. These departments were a social movement and a powerful resource in upbringing of students all over the country at the beginning of the 60–80-s | 1792 | |||||
| 5811 | This article investigates the historical and philosophical aspects of the physical representations of celestial mechanics. Particular attention is paid to the analysis of the role of mathematical methods in the development of this process. Overview of the physical representations of ideas begins with the Greek philosophers before the KAM theory and the theory of deterministic chaos. The author demonstrates the inextricable interrelationship and interdependence of the development of mathematical methods and theories of physics. Keywords: history and philosophy of science, celestial mechanics, the history of mathematics, history of physics, mathematization | 1792 | |||||
| 5812 | The article considers the specific character of code-switching as the key stage of translation process, explains the need to use the term “linguacultural switching” and gives its definition. The paper suggests that representations of extralinguistic situation and text type can act as cues for linguacultural switching and gives a list of mechanisms and skills needed for its effective operation. Keywords: code-switching, extralinguistic situation, text, didactics of translation | 1792 | |||||
| 5813 | The article demonstrates the experience of work for the student training for the unified state exam on mathematics at the institutions of post-secondary education as one of the directions of realization of the continuous mathematical education in the system «school – pre-university education – university – postgraduate education, self-education». The basic recommendations for the student training for the unified state exam on mathematics in view of the features of the exam in the test form are proposed. Keywords: continuous mathematical education, training for the unified state exam, quality improvement of school education | 1792 | |||||
| 5814 | The article represents the analysis of the nominations of hair in the Selkup dialects. The research objective is to find out linguoculturemes and reveal their inner meanings. The object of the investigation is the dialectal variants of the lexemes denoting hair in the Selkup language. The research offers the study on the folk and everyday texts, in which the lexemes function in their literal and figurative meanings. The author carried out the research of opt, qaž, tujja, tar on the motives of origin of their secondary meanings, looks into etymology and word formation capability of the somonyms under study. Along with the linguistic analysis of meanings of somonyms denoting hair in the dialects of the Selkup language the study of culturological data helped to reveal linguoculturemes opt and qaž, which objectify connection between the world of people and the world of spirits. Keywords: Selkup language, dialect, somatic vocabulary, nomination of hair, linguocultureme, linguocultural analysis | 1792 | |||||
| 5815 | Mazaeva V.I. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 23-24 . | 1791 | |||||
| 5816 | In the paper comparative analysis of forms of the state interfering into economy under the position of the basic economic theories of the 20" Century is presented. A special attention is given to the theory of institutional state regulation. | 1791 | |||||
| 5817 | The article is devoted to the problem of the organization of individual work of pedagogical higher school students in the process of teaching practice at the educational institution. According to the author, the pedagogical technology of self-actualization, (A. A. Leontev, V. P. Bespalko, M. V. Klarin, etc.), which forms the ability to informative independence and activity, will allow to provide the creative character of independent activity of students Keywords: independent activity, technology of self-actualisation, teaching practice at the educational institution, informative independence, creative activity | 1791 | |||||
| 5818 | Innovative production should be considered in the unity of economic, legal, administrative and social measures. In this conception the emphasis is placed not only on the improvement of professional level of manual workers and specialists, but also on a stimulation of investment attractiveness of fields by means of administrative measures and innovative policy. Keywords: innovative production, investment policy, social partnership, regular potential, competitiveness | 1791 | |||||
| 5819 | In the given article the role of praise and compliment as approval/encouragement/estimation in native and speaking another language speech behaviour of communicants is considered at formation of spiritual and moral culture of students. Keywords: spiritual and moral culture, communications, praise, compliment | 1791 | |||||
| 5820 | The article is devoted to studying the image of Polish diaspora of Siberia in modern Poland. The materials under study were publications in the monthly journal written in Russian “Новая Польша” (The New Poland) issued in Poland since 1999. The linguistic means creating the image considering the binary opposition “friend – foe” are being analyzed in this work. The analysis of periodicals has shown that in narrations about Poles in Siberia the exiled Poles are in the limelight. Their inclusion into “friends” by modern Polish society is observed. The vocabulary markers of two levels are met: group level (our) and personal (my). It was defined that among the properties allowing considering the exiled Poles as “friends” are as follows: birth in Poland, the status of exiled, i. e. forcible transfer to Siberia in XIX century or in the middle of ХХ, lack of mindset to integrate with the Siberian society, striving for good education. As the exiled Poles are considered being “friends”, their perception of Siberia as of the place for exile became one of the main components of historical perception of Poles and therefore the self-identification aspect. The information about modern Siberian Poles on the pages of “Новая Польша” newspaper looks more decent. However it is observed that while their description the vocabulary characterizing Siberian Poles with a definite degree of “foreignness” is often met. The Poland nominates are often observed when creating the image of modern Siberian Poles; however the rest context of the text makes them lose their value. Being born in Siberia and its perception as the motherland as well as loss of Polish language became the main factors of distance formation. Therefore, the application of binary opposition “friend – foe” showed the double nature of perception of Polish diaspora in Siberia by Polish society. Exiled Poles are felt closer and therefore defined as “friends”. Some kind of foreignness is seen in regards to modern Siberian Poles. Keywords: media discourse, Poles, Siberia, Poland, “friend – foe”, ethnic identity | 1791 | |||||
| 5821 | We solve number of extremal problems on the best mean square approximation of functions defined on the whole line R := (−∞,+∞) by entire functions of exponential type σ > 0 . Calculated exact inequalities between the best approximations of the value of 2 f ∈L (R) and integrals containing special moduli of continuity of the m-th order associated with the operator Steklov introduced in V. A. Abilova and F. V. Abilovoy. For the widths were calculated the exact mean values formulated by G. G. Magaril-Ilyaev for the classes functions ( ) 2 f ∈L r (R) satisfying the condition – generalized modulus of continuity m order derivative ( ) – the arbitrary increasing function Φ(0) = 0. Similar problems for periodic functions in the space 2L [0,2π ] previously considered works of V. A. Abilova, F. I. Abilovoy, S. B. Vakarchuk, M. Sh. Shabozova and others. Keywords: the best approximation, Fourier transform, modulus of continuity of m-order, the characteristic function, entire function of exponential type, the mean of ν-widths | 1791 | |||||
| 5822 | The article presents theoretical foundation for definition the nursing and upbringing period of mother care concerning the early aged child as a critical stage in woman′s life which requires special demands to her personal and social resources. It′s widely known that the discussed period carries the potential risks and opportunities for personal development concerning both mother and child. Observes the results of empirical study of the dominant coping strategies implemented by mothers in the process of coping with life difficulties and difficult situations or problems related to the care and upbringing of the young children (from one year or three years age). The evaluation was conducted in terms of the severity of the dominant coping strategies in the overall structure of coping. Keywords: coping, coping behavior, coping strategies, early age | 1791 | |||||
| 5823 | Introduction. This article examines cultural isolation as a form of poetic behavior by Georgy Shengeli, one of the representatives of “Moscow Acmeism” of the first half of the 20th century, consciously chosen by the poet as a reaction to the ideological pressure of the Soviet state in the field of literary policy. The purpose is to trace the formation of this author’s strategy, its causes and reflection in the poet’s lyrics. Material and methods. The methodology of research assumes a literary interpretation of lyrical texts based on the aesthetics and poetics of Acmeism, using the method of intertextual analysis and comparative method of analysis of the poetic text, involving historical commentary. Results and discussion. Georgy Shengeli’s lyrics have rarely attracted the attention of literary critics for the analysis of their poetics; our study is designed to consider the influence of Acmeism on the poetic fabric of texts from different periods of the author’s work, to discover the similarity of the aesthetic and outlook of the poet to the emigrant lyrics, the main theme of which was nostalgia, caused by the forced cultural isolation. Conclusion. Georgy Shengeli’s lyrics fully reflect the strategy of cultural isolation chosen by the poet as the only possible option for creative existence at a time of active promotion of official Soviet art. The poet regarded his “departure” into the world of Culture as a mission for its preservation, voluntarily undertaken as an heir to the Silver Age of Russian poetry. Shengeli, who knew the first generation of great names of the early 20th century, considered as his duty to continue his work as a younger and one of the last in the cohort of poets who did not leave their homeland in the throes of its tragic trials. His experience of forced “retreat into the literary underground” was akin to the emigrant experience of refugee poets resulting from the separation from their native cultural soil. The obvious affinity is largely explained by the commonality of the “cultural womb” of Acmeism, which nurtured Shengeli and his fellow emigrants. The idea of preserving the traditions of Russian literature in the Word unites the poets who live on different sides of the border, and once again proves the vagueness of these borders for a united great Russian culture. Keywords: Georgy Shengeli, “Moscow acmeism”, cultural isolation, acmeist traditions, “internal emigration” | 1791 | |||||
| 5824 | This text is about the problem of reading. How can we read epitaph? Keep out seriously philosophical notice about that and keep sincerity at the same time. Besides this text tells us about the writing problem. How do we write when we are writing epitaph? I think, writing is much close to making-up (and creating image). I describe some figures and structures of this kind of writing and discuss the ethical problem relevant to philosophical aspects of this idea. | 1790 | |||||
| 5825 | A short analysis of correlation in market and ethic relations in the history of society is given in the article. Particular attention is given to peculiarities mutual relations of morals and market in our country under present conditions. Development of social nature of moral and religious relations as before is able to stimulate the civilized way of market development in Russia. Such a thought is stressed in this paper. | 1790 | |||||
| 5826 | Neopredelen N.N. .. Tomsk State Pedagogical University Bulletin. 2001. Issue 2 (27). P. 28-28 . | 1790 | |||||
| 5827 | The paper is devoted to the exploration of the concept of the information culture of a personality and the evolution of its meaning. The author analyses various aspects of this concept, the stages of its development and tries to find the reason for the absence of unified approaches to the subject | 1790 | |||||
| 5828 | The article reveals the necessity and the content of the innovative-educational designing in the higher school. The algorithm of actions of the innovative-educational process’s subjects is given. The technology of innovation’s designing in the higher school is described. Keywords: innovation activity of institute of high education, pedagogical monitoring, innovations | 1790 | |||||
| 5829 | The article discusses various ways to use information technology in higher education as an example the study of discrete mathematics course. There was disclosed information and integrative context of discrete mathematics to computer science. Keywords: information technology, information and integrative communication, discrete mathematics | 1790 | |||||
| 5830 | The article is devoted to the analysis of the development of the labour market and the degree of openness of the region economy, which is based on the methodological approach of typology of institutional structure according to the level of rigidity. The factors of transformation of the structure of the labor market and the innovation and technology model of the regions are considered. These factors are: development of innovations and new technologies in business, introduction of social partnership models, combination of the processes of globalization and regionalization. Model of social partnership between the employee and employer in the high-tech sector of the economy will provide increased competitiveness of companies by implementing formed concept of human resource management. Keywords: labour market, innovation, rigidity, models of social partnership, state policy, social-economic relations, region, cluster analysis | 1790 | |||||
| 5831 | Pragmatic mechanisms and strategies for the semantic transformation of the image of a creative personality (the gifted child) in the discourse of science, in the field of mass communication and in the regional infosphere have been described. It is found that the variability of interpretation of the image in different discourses determined by the semantics and pragmatics of word- leitmotifs: abilities, creativity, achievement. The scientific community considers the phenomenon of gifted children in terms of subjectivity and anthropocentrism, which is manifested in the following: 1) the importance of self-evaluation and the expert community evaluation in the definition of the creative abilities and achievements of the child; 2) recognition of the child’s right to self-development and self-determination; 3) creation of a gifted child is analyzed as a civilized resource, as a factor in the development of culture. In the discourse of the media image is understood in terms of objectivity and sociocentrism: 1) the primary importance of the factor of social recognition, success, fashion; 2) perception of the child as an object of didactic and other impact, aimed at achieving the highest results of his creative activity; 3) abilities and achievement of such child presented as a socio-pragmatic resource that can provide solutions of the major problems of our time. The specificity of perception of the image in the regional infosphere is: 1) gifted child is considered in aspect of anthropocentric regionalism as a subject and participant in the development of regional potential; 2) creation represented by an element of social and cultural identity of the innovative region; 3) achieve defined determine by expediency of creative and professional self-expression and selfdetermination of the child in the regional educational space. Keywords: regional infosphere, creative personality, image of child, semantic transformation | 1790 | |||||
| 5832 | We prove that the theories invariant under one-parameter fermionic symmetry after renormalization retain invariance. It is shown that the Ward identity for effective action after renormalization has the same form as non-renormalized one. Keywords: renormalization, supersymmetric invariance | 1790 | |||||
| 5833 | The paper deals with the issue of the professional communicative competence that is essential for the engineering specialists and academics to participate in the international scientific conferences. This is important, as the inadequate level of the English language, specifically, with regard to the academic writing and academic communication skills is considered one of the factors hindering the transition of Russian universities into the global research and education community. The focus of attention is the rapidly developing field of composite materials and technologies. The author proposes using a multi-level approach to forming the professional English communicative skills in the engineering university, which includes an ESP (English for Specific Purposes) course for academics. The specifics of the approach are illustrated by a case of Russia-UK conferences in the field of advanced materials. The paper presents the analysis of the international scientific collaboration and the excerpts from the survey of the prospective learners at the “Spacerocket composite structures” department at Bauman Moscow State Technological University. The data served as the basis for the needs assessment procedure, which, in turn, was used to formulate the goals and objectives and select the linguistic and functional content for the course. The ESP course had a positive impact on the international research activity of the department, in particular, the increase in the number of post-graduate students participating in the international conferences. Keywords: professional communicative competence in English, English for Specific Purposes, multi-level training system, composite materials, scientific conferences | 1790 | |||||
| 5834 | Rachkovskiy V.P. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 1 (4). P. 22-23 . | 1789 | |||||
| 5835 | We review the Palatini formulation of the higher-derivative gravity of the L(R) form and its applications in cosmology. | 1789 | |||||
| 5836 | In the article the algorithm for professional success prognosis is described. On the basis of the system analysis the research of the personality potential is car¬ried out. The way of getting a synergy effect in the activ¬ity is investigated. | 1789 | |||||
| 5837 | The article analyses types of questions forming prerequisites for pupils' creative thinking development. Necessity of using guest ions providing different levels of understanding and promoting pupils' creative thinking development is based on the study of definite themes in school mathematics course in 5-6th forms Keywords: question, creative thinking development, mathematics, few complement school | 1789 | |||||
| 5838 | Relationship marketing is designated as a modern paradigm of marketing. At a theoretical level, the importance of building relationships with customers is proved. Customer retention is indicated as a priority compared to their involvement. We propose a number of terms in the relationship. Reviewed and analyzed three models of the stages of relationships. We also identify the classification of the relationships and conditions for the existence of relationships between customers and employees and / or the company itself. Keywords: relationship marketing, marketing customer relationships, interpersonal relationships, non-personal “matey” relationship, the type of relationship, personal touch | 1789 | |||||
| 5839 | In the article we do the analysis of the quality management system. We show that the quality level is determined by managing actions upon the quality formation process. Besides, the continuum of the actions has quite a complicated structure. We work out the mathematical expressions that give the opportunity to describe these processes, to define the cumulative expenses structure when forming the managing actions, and also to classify the sources of their occurrence. The analysis of the sources of costs gives the opportunity to optimize the expenses in order to minimize them. Keywords: quality management, logistics, logistic analysis, continuum of managing actions, cumulative expenses | 1789 | |||||
| 5840 | Modern vocational training is focused on training the professional capable to self-education during all life. Readiness for self-education assumes presence at the graduate of skills of research activity. Readiness for selfeducation assumes presence at the graduate of skills of research activity to whom it is possible to carry: ability to organize research to collect and process its results, to draw generalizing conclusions, to issue the text, to present and protect the obtained data. Training the student for research performance is carried out through subject matters, and also actions, which are spent at higher school during free time. Keywords: The competence, research activity, interrelation, Katanovsky readings | 1789 | |||||
| 5841 | The article deals with a theoretical and methodological way of pedagogical meanings and values of the category of “the virtuous life” in a collection of essays under the title “The philosophy of the common deed” of N. F. Fedorov. Keywords: the category of “the virtuous life”, ethical and pedagogical understanding of a virtuous life | 1789 | |||||
| 5842 | Kalinin I.B. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 24-26 . | 1788 | |||||
| 5843 | In the paper the results of study of the first stage electrical forming in thin-film MIM - systems are presented. It was found, that there was a threshold voltage ~ 1,5 V below which the process of forming was strongly decelerated or absolutely stopped. The presence of a latent stage of forming was also detected. When investigating the conductance of MIM-system after the first stage of forming, two characteristic regions were chosen. In the first region (U | 1788 | |||||
| 5844 | The modern requirements to the professional from the side of society and new technologies are considered in the article. The necessity of simple and accessible technologies which based on the methodology of creation is settled in the article. The criteria of creation and reproduction in the pedagogical process are suggested and its organization in the creative educational technology is based. | 1788 | |||||
| 5845 | In the article are published matherials concerning the problem of self-restoring of soil and vegetation coveers of technogenic landscapes in Kuzbass (on example of Listjansky and Badaevski coal-mines). Here are defined main causes determining the development of soil and biological processes. Here is also shown spatial changing of succession stages, attended with inorganic and biological factors | 1788 | |||||
| 5846 | The article is devoted to formation of technological culture of pupils in rural ungraded schools. Keywords: culture, technological culture, competence, creative skills, technologies of training. | 1788 | |||||
| 5847 | The article explains the use of the net present value for the evaluation of the effectiveness of forest management strategies for specific sites. In Russian practice, this indicator is mainly used for the evaluation of investment projects, but in forestry developed countries such as Finland and Canada for several decades now this index is used to evaluate the effectiveness of management of forest areas and planning for logging and reforestation on them. This is due to the fact that in the forestry sector, as well as in investment projects a great role is played by the factor of time, i. e. flows of revenues and expenses can be considerably spaced apart in time. This means that the use of indicators such as net income, profit, profitability, etc. do not allow to obtain complete information and give distorted results, as the time factor is not taken into account. Using an integrated model of economic evaluation in the context of strategies may also lead to an increase in the volume of selective logging, because their benefits can be assessed more clearly. Keywords: net present value, forestry, forest income, discounting strategy of forestry, forest planning, harvesting forest plantations | 1788 | |||||
| 5848 | The article is dedicated to the negative evaluation expressing ways in German. The author analyzes the evaluating component occurrence ways in words level. It is very important to research new ways of occurrence of expressiveness in negative evaluation vocabulary in German. Scalar nature of the evaluation allows to analyze the negative evaluation vocabulary fund on different language levels (pejorative vocabulary). Pejorative vocabulary exists in opposition of neutral vocabulary. Combination of incompatible words is one of expressiveness means. The expressiveness means choice depends on different extratextual and intratextual factors. The author pays attention to the anthropocentric nature of the evaluating act. Axiological diversity depends on linguocultural aspects. Different cultures have different language tools for negative evoluation expression. Keywords: pejorative lexis, expressiveness of the negative evaluation vocabulary fund, connotation, anthropocentrism, axiology | 1788 | |||||
| 5849 | Introduction. The nomadic peoples of the North, belonging to the Arctic world, can be regarded as a unique result of the dynamics of earthly civilization. For many centuries, they managed to preserve a peculiar way of life and a nomadic life arrangement as the basis for the evolution of the Arctic culture. Today, specialists are concerned about the traditional cultural norms and values, ethnic characteristics of the peoples of the northern territories, which have been partially lost by the present time, which have been established for centuries. The purpose of the article is to characterize the upbringing process in the modern nomadic Arctic region. Research methods: analysis of pedagogical literature, study of normative documentation in the educational sphere, systematization of the experience of preschool and general education organizations in Yakutia; involved surveillance; questioning; expert assessment; implementation of the results obtained in pedagogical practice. Results and discussion. The process of creating an upbringing space for a preschool nomadic structure, a nomadic general educational organization, an Arctic region with nomadic settlements have been analyzed. It has been substantiated that the upbringing space of a nomadic preschool educational structure is considered as an environment, the mechanism of (self) organization of which is goal-oriented and value-oriented meetings between a teacher and a child, pedagogical events with the participation of children, parents and other adults that are significant for a child. Conclusion. The process of upbringing of schoolchildren-northerners can be represented by a logical sequence, expressed in the form of a chain scheme-of family, community, preschool and school upbringing. The scheme can be disseminated into different territorial entities. The nomadic way of life being revived today must have legal legitimacy, justified by the current state legislation, and be recognized as a free choice by each northerner of his life path. Keywords: upbringing, nomadism, arctic conditions, folk traditions, preschoolers, schoolchildren | 1788 | |||||
| 5850 | Introduction. The article discusses the possibility of forming a literary type of speech culture of undergraduates with the help of personal reflection, which allows students to realize themselves as a linguistic person, identify and analyze models of communicative behavior and the possibility of changing them. At the same time, the experience of conflict between the established way of speech behavior and its change in order to improve communication is not suppressed, but exacerbated and leads to the mobilization of the resources of the linguistic personality to achieve the solution of communicative tasks. Personal reflection performs the function of self-determination of the individual in the process of realizing that communication as a sphere of human existence can change and thereby affect the quality of attitudes in society. The author substantiates the need to actualize the reflexive mechanism in learning as a key quality of the bearer of the literary type of speech culture, according to the classification of O. B. Sirotinina, I. A. Sternin. Aim and objectives. Analysis of the influence of the factor of personal reflection in teaching on improving the level of speech culture of university students. Material and methods. Further, the article presents the educational and methodological experience of the formation of the literary type of speech culture of undergraduates in the course of studying the discipline «Speech culture of academic and professional interaction». The examples of practical work with students to improve the communicative qualities of speech as components of speech culture through introspection are described. Based on the analysis of the value attitude of students to the communicative qualities of speech and the classification features of the carriers of the literary type of speech culture, the problematic aspects of its formation are identified. Results and discussion. The result of the study is the identification of the most vulnerable places in the formation of speech culture: these are such significant qualities of speech as purity and expressiveness. The main factor in the violation of the purity of speech is the loyal attitude of students to obscene language. The article describes the experience of changing the attitude towards the use of invectives in the course of reflection. Analysis of the use of obscene language in the personal language practice of students, its functions in speech and the negative impact on communication changes the attitude towards the use of foul language, leads to an understanding of the need for its limited use. Violation of purity, in turn, is associated with a violation of the expressiveness of speech. An important understanding of the need to develop this quality becomes, firstly, students’ awareness of the influence of expression and imagery of speech on the addressee, and secondly, understanding the individuality of the image as an expression of the speaker’s personality, personal experiences, feelings, impressions. Conclusion. The article concludes that an important task of using reflection is the task of self-development, the identification of personal language problems and speech deficiencies and the possibility of working with them in the future in order to form a literary type of speech culture. Keywords: speech culture, reflection, linguistic personality, communicative qualities of speech | 1788 | |||||