| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 4101 | Introduction. The focus of this paper is the observation and comparison of several symbolic connotations of British and Slavic basic color terms. Aim and objectives. The paper’s aim is to discuss cultural and linguistic commonalities and peculiarities of a few color terms and prepare educational resource for different disciplines, such as English, Russian as a foreign language, ethnolinguistic and linguacultural studies. Material and methods. This paper observes British and Slavic idioms with the component ‘color’ in its connotative meaning. A cross-disciplinary approach helps identify the essential place of color terms in interpreting linguistic picture of the world and emphasizes the integrative role of culture. We consolidate with ideas of L. Bloomfield and J. Lyons concerning connotative meaning in linguistic semantics. Results and discussion. Connotative meanings of color terms often become cultural symbols and serve as signs of some abstract concepts. Since color perceptions relate to the sensory sphere, they are easily transferred to the characteristics of emotions, dignity of character, behavior, appearance. Interpretation of color terms in their connotative meanings will provide insight into the national mentality. Connotative meanings reflect individualized situations based on national cultural values and norms of social life. In provided examples the basic meaning of a color term is becomingusually narrower. Conclusion. The comparative analysis of connotations of five color terms leads to following conclusions: 1) color is able to evoke certain emotions traced in languages in the form of idioms containing a color component; 2) differences in the semantic structure of color connotations in English and Russian are due to national and cultural peculiarities; 3) etymology of color terms and historical facts sometimes make it possible to establish the dependence of a symbol on practice; 4) the main (perhaps the most universal) source of color terms are natural objects with a characteristic color. Keywords: color terms, symbolism, connotations, comparison, language and culture | 1911 | |||||
| 4102 | . | 1910 | |||||
| 4103 | The article regards approaches to the interpretation of the semantics of denominal adjectives. One of the issues is to draw a demarcation line between the relational and qualitative adjectives that are the results of different types of derivation – syntactic and lexical. Another issue is to describe all possible types of denominal adjective contextual meanings and to regard the factors that determine their realization – formal-semantic and cognitive. | 1910 | |||||
| 4104 | The comparison of the early comedy «Roman and Paraska» and «Sorotchinzy Fair» enables V.A. Domansky to disclose the role of the literary school from Kharkov and Poltava as a very important one for Gogol's development as a writer, yet funda¬mentally underestimated. | 1910 | |||||
| 4105 | In given article concept «zhiznetvorchestvo’s symbols»is considered, the research of zhiznetvorchestvo’s symbols, directed on construction of their typology. The received results of research show that the given typology can identify shown and discover latent intentions of zhiznetvorchestvo. Keywords: symbol, zhiznetvorchestvo, zhiznetvorchestvo’s symbols, strategy of zhiznetvorchestvo, intention of zhiznetvorchestvo, archaetyp, typology | 1910 | |||||
| 4106 | The article is devoted to the comparative analysis of the terminological preferences of the historians of the last Enlightenment. The author pays primary attention to the peculiarity of the usage of the terms «system» and «spirit» by the Anglo-Scottish and Russian historians from D. Hume to N. M. Karamzin. Keywords: system, spirit, last Enlightenment, historiographical tradition | 1910 | |||||
| 4107 | The article is devoted to one of the most important fields of Russian linguistics – variantology. The author describes the lexical units identification rules as the variants of the word using the basic states given by the founders of the word identity and difference theory. The author is developing the idea of existence of the formal semantic type of word variation. Keywords: the variation of words, the type of variants of words | 1910 | |||||
| 4108 | The article contains a description of motivational stage as a pedagogically motivated process in development of students’ abilities to generate own texts on associative basis. Keywords: text generating activity, motivation, text generating abilities of language person, method of pedagogical diagnostics, verbal associations | 1910 | |||||
| 4109 | In terms of transformation of Russian economy the scientific view of investment sphere process has been changing. The requirements for fixed assets renovation has been changing too. There is a direct connection between investments and qualitative changes of means of productions, between the growth of Russian firms competitiveness, overcoming the crisis processes and the beginning of a new stage in its development. That’s why the leading place in the research of fixed assets renovation should be taken by figuring out of its peculiarities, describing the content and its subject and object as well. Keywords: economy, subjects, relations, renovation, fixed assets | 1910 | |||||
| 4110 | The main idea of the article is to analyze the features of the functioning of verb predicates in description-portrait. There are 11 lexical-semantic groups (LSG) of non-active verb predicates verbalized the visual modality with meaning of 1. placement in space, 2. position predicates, 3. with semantic of the form of the object, 4. space borders predicates, 5. coverage of the subject, 6. spatial ratio of objects, 7. filling of space, 8. characteristic of the flat surface of the object, 9. direction in space, 10. location in space, 11. isolation based on light / color characteristics of the object. Description-portrait imposes certain restrictions on the use of non-active verb predicates of 11 LSG and predicates with intermodal meaning. The verb predicates that characterize the form of the object are the most frequent in the description-portrait. The predicates with semantics of placement in space, of the space filling and direction in space, as well as tactile and taste intermodal predicates are not productive in this thematic variety of description. Active verb predicates function in the context of a description-portrait with an invariant meaning of existence. As well as nonactive predicates, they are able to verbalize the spatial characteristics of description objects. Keywords: text of “description”, lexical model, description-portrait, verb predicate, classification of predicates | 1910 | |||||
| 4111 | The article actualizes the realization of the pedagogical technology for creative self-development of future teachers on the basis of the values formation as a current problem of Russian education. The proposed pedagogical technology can be reproduced in terms of continuous education. It will give a possibility of combining the capabilities of various technological solutions to enhance the level of creative self-development of future teachers. The formation of valuesemantic orientations contributes to the successful development of self-processes while projecting self-concept of creative self-development. Pedagogical technology for creative self-development of future educators based on formation of values inherent to a person, citizen, patriot, represents a system of scientifically-based activities to achieve the planned results, which includes the goal, the objectives, the content, the methods, as well as the means and the forms of education. The functional components of pedagogical technology, which are applied as methods for organizing the model of education, and which ensure effective functioning of the educational process, are organizational and pedagogical conditions, stages, criteria, indicators, as well as levels of creative self-development. The content component of pedagogical technology is represented by the didactic system enriched with creative tasks in educational curricula for high-school students, college-level students, and for young teachers – by advanced training programs, as well as by programs of additional education. Instrumental equipment of pedagogical technology on methodological side is provided by the scientific and the methodological, the organizational and the methodological recommendations, as well as by the educational and the methodological complexes on the subjects and the disciplines of training. The procedural component of educational technology on each level of education is indicated by the diagnostic-hermeneutical, the emotional-meaningful, the activity-based and creative, as well as by the innovativereflective stages, in the frameworks of which the expected results are achieved. The result of implementation of pedagogical technology is comprehension, appropriation, and verification by future educators of the system of personally significant values (humanistic and moral, as well as social values, orientation towards creativity, values of cooperation), patriotically-oriented personality, increased level of creative self-development, manifestation of selfworth in various types of activities in conditions of continuous education. Keywords: value-semantic orientation, creative self-development, continuous education, pedagogical technology, the processes of the self | 1910 | |||||
| 4112 | . | 1909 | |||||
| 4113 | The non-traditional forms of museum work with visitors are considered in the in the present paper, namely: interactive measures with elements of adaptation for the stage. These methods of work are of greater effect for visitors of pre-school and primary school age. Under the guidance of the Tomsk museum of regional studies there has been developed and used the cycle of measures of such a kind devoted to calendar ritual, e.g. «Cel-ebrations in old times», «Saint Russo, etc. Experience of the Tomsk museum of regional studies proves the efficiency of new non-traditional forms of work of a museum with its visitors. | 1909 | |||||
| 4114 | The article is devoted to Gender history of Nazism. It focuses on the change in the legal status, the financial position, a psychological condition of the Jewish woman in epoch of Nazism. The article represents struggle of the Jewish women for a survival in conditions of the aggressive anti-Semitic environment. The Jewish women showed a high degree of self-sacrifice and solidarity with the fellow tribesmen. At the same time the policy of the Nazi regime in reference to the Jewish women showed a deep crisis of the German society experiencing rigid variant of «conservative modernization». | 1909 | |||||
| 4115 | The paper analyzes the crisis of modern education caused by the gap between the present-day education system and life conditions of the society, the reasons which have caused this crisis, probable ways to overcome the crisis. Its overcoming, in the author’s opinion, should be based on overcoming professional isolation and cultural limitation, and oriented at dedeveloping the itegral, harmonious person. The objective opportunity of overcoming the crisis is based on the processes of integration proceeding on all levels of social life and education. | 1909 | |||||
| 4116 | Results of theoretical calculations of optimum swampiness of small reservoirs here are presented. For parameters of the optimality is accepted the efficiency of the decreasing in maximum levels of water in rivers during the freshet period, due to a time stretching of the slope inflow duration of water to the channels of the rivers. Keywords: оптимальная заболоченность, малый водосбор, максимальный уровень воды, склоновый приток | 1909 | |||||
| 4117 | The article is devoted to analysis of the functional duties of land captains in the bonded village in the sphere of household management. The analysis of management vector of peasants` household during second half of 17th – first half of 19th century is carried out in the article, the efficiency of management decisions of the mining power is determined. Keywords: Kolyvano-Voskresensk upland district, bond peasants, land captain, registration, household activity account | 1909 | |||||
| 4118 | The article presents experimental data on the effect of lithium hexafluorophosphate and ultradispers pezokeramik powders based on lead zirconate titanate on blood parameters in rats with long-term chronic exposure. The development revealed depression of quantitative parameters of blood after the application of lithium hexafluoride, disorganization of surface architectonics of erythrocytes under the influence of ultrafine powders of lead zirconate titanate. Keywords: erythrocytes, reticulocytes, neutrophils, lymphocytes, monocytes, hexafluorophosphate lithium soot pezokeramiki lead zirconate titanate | 1909 | |||||
| 4119 | The question of public participation in general education on example of the municipal council on education in the city of Tomsk illustrates state public nature of the council forms direct participation of local communities in implementing local government authority in education. Keywords: municipal state public board of education, school board | 1909 | |||||
| 4120 | The problems of economic encouragement of the professorial and teacher`s staff in the higher school, the necessity of estimation of the labor activity of teachers with using the system of estimated figures are examined in this article. Keywords: economic stimulation of higher school teachers staff, periods of stimulation, motivation of activity, quality of teachers work in high schools, pedagogical competence, result | 1909 | |||||
| 4121 | In this article we discuss the basic problems of mathematical education in higher school, which are related primarily to the students’ total lack of motivation in achieving success in learning, as well as the teachers’ lack of understanding of the importance of methods of teaching mathematics, their inability and unwillingness to improve the professional qualities. We suggest effective versions of constructing the educational process, which provide compulsory increase of quality of mathematical education. Keywords: methods of teaching mathematics, innovation education technologies, mathematical education, quality of mathematical knowledge, higher school, motivation in achieving success | 1909 | |||||
| 4122 | The article deals with the problem of teaching of foreign language in modern primary school. The results of the research in the form of questionnaire of teachers in primary schools show some contradictions. Teachers understand that it is necessary to change the process of teaching because the aim of teaching is changed according to the new Standards. On the other hand, they are not ready now to change methods of teaching and organizing forms of educational activity of pupils. Keywords: Federal state educational standards, modern educational technologies, organizing forms of educational activity of pupils, the aim of teaching | 1909 | |||||
| 4123 | The subject of this paper is the problem of the author’s dramatic plot. It is the designation of the appraisal and from – without – vision peculiarities of the story depicted by the author. These peculiarities tell the playwright both from the other authors interpreting the same plot situation and from the hero having his own comprehension of what is going on from within the dramatic situation. Besides Chekhov’s plot is not just the author’s plot. It is plot of special typology. The main function of heroes in it is not the action but the personality’s understanding of his present, past and future. On these grounds the integral world picture only appears on interaction of the position in vision and appraisal of the story by the characters from the reader’s/spectator’s position. As a result, the world model expressing the individual peculiarities of the author’s life conception is recreated on the territory of the reader’s consciousness. The playwrights of the 70th–early 80th of the 20th century typologically created the plots similar to Chekhov’s ones. But it is important that the authors used his elements as well – the situations keeping the author’s vision, heroes, with the help of which Chekhov’s world model appeared in his time. It allows us to speak about the working – out of Chekhov’s plot as “someone else’s”. In the final analysis, Chekhov’s plot has some prognostic functions. It sets the direction of the modern history movement, predicts key events. At the same time the unjustified of plot expectations allows the playwrights to designate, first of all, their own life understanding different from Chekhov’s; secondly, the principal lack of coincidence of their time and Chekhov’s time. Only in the situation of recognizing Chekhov’s heroes and situation become “the codes” allowing to decode the modern dramatic story, to reveal the plurality of its meanings, the individuality of the author’s position. In its turn, new meanings of Chekhov’s plot appear in the new author’s and time context. Keywords: Dramatic action, author’s dramatic plot, Chekhov’s plot, Chekhov’s hero, Prime-character, Primeevent, dialogue with reader/spectator, dialogue with predecessor | 1909 | |||||
| 4124 | Environmental pollution, depletion of natural resources and violations of ecological linkages in ecosystems have become global problems. That is why the problem of the formation of ecological culture is particularly relevant now. Society should reconsider its attitude to nature, to abandon the principle meet all their needs, try to harmonize their relationship with nature. We believe that the approach to the solution of environmental problems is the basis of education. This article discusses methods of environmental education organization, shows the experimental data for different components of formation of ecological culture among schoolchildren in the framework of the environmental project “Ecology. First Steps”. Keywords: ecological culture, environmental knowledge, environmental values, environmental action, activitybased approach | 1909 | |||||
| 4125 | The article deals with the peculiarities of rhyming compounds which are usually used as a means of speech expressiveness, but don’t belong to the system of rhyming slang. Rhyming compounds represent the group of minor types of word-formation in Modern English. The members of the group are less important in comparison with the other ways of replenishing the English vocabulary, but they play an important role in the field of expressive means of language. The meaning of rhyming compounds is diverse and often unpredictable; they usually denote quantity or intensity. Rhyming compounds are formed by repetition of roots with some changes in the vowels or/and consonants. The system of the word-formation type in question is rather stable and tends to increase. Keywords: word-formation, rhyming compound, expressiveness, colloquial speech, language and culture | 1909 | |||||
| 4126 | Presents the theoretical aspects and the practice of implementing the strategy of advanced development of education; describes the mechanisms of innovative organizational and methodological practices that are implemented in the educational institutions on the territory of a separate municipal entity. Special attention is paid to the consistency of the developed strategy with the priority directions of development of the territory, taking into account the complex non-linear forms of organization of non-equilibrium structural elements of different legal forms and different levels of jurisdiction, which allows to predict and develop a new image of the educational system at the municipal level. Describes combination of developing innovative mechanisms to ensure efficient implementation of measures included in the strategy of priority development of the municipal education system, namely: administrative, economic and organizational-methodical conditions for the development of education (system investment policy), with particular focus on matrix management system, organizational-methodical and information-technological support of implementation of the strategy (based on the network principle of organization of municipal innovative practices); municipal system of education quality assessment (with a focus on rapid responsiveness to external needs of the educational space and the requests of society and of the labour market), consulting center for training of graduates for final certification, and also automated information system “Network city. Education.” Keywords: strategy of priority development, management education, quality evaluation system, automated information system | 1909 | |||||
| 4127 | Kravets I.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 15-18 . | 1908 | |||||
| 4128 | . | 1908 | |||||
| 4129 | From E. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 3-3 . | 1908 | |||||
| 4130 | It was investigated the effect of hypobaric hypoxia on the activity of enzyme of different metabolic pathways in wheat and rice seedlings, which differ in steadiness to studying factor. Hypoxic incubation was resulted in increased enzymatic activities of alcohol dehydrogenase and malate dehydrogenase (NADH) in roots and leaves of rice. The activity of malate dehydrogenase (NAD*) was decreased in roots and leaves of both plants under hypoxia. | 1908 | |||||
| 4131 | The paper addresses the development of the German verbal subsystem. Comparative-contrastive analysis of Old-, Middle- and Early-New Upper German languages identifies typological specifics of verbal categories and types of their interactions. | 1908 | |||||
| 4132 | The article deals with the poetic text in the context of cognitive linguistics and cognitive poetics. The sense of the poetic text is presented as a result of the complex interconceptual interactions. There is an overview of some of the artistic (poetic) concept structural typologies. It is proposed the valence model of artistic (poetic) concept, which allows us to represent the interaction between conceptual elements in such cognitive structures as metaphor, metonymy, symbol. Keywords: artistic concept, poetic concept, the valence model, a poetic picture of the world, text, cognitive poetics. | 1908 | |||||
| 4133 | The article is devoted to the moral and spiritual education in India, its establishment and development. It describes different stages of transformation of the idea of moral and spiritual education and difference in attitudes to the system of education and its role in different historical periods. Keywords: spiritual education, moral education, self-education, self-realization, all-round development, castes, moral and spiritual character, literary education | 1908 | |||||
| 4134 | The article deals with the development of the word family of the Indo-European root *mr- from Germanic to Modern German. We analyse the morphological and syntactical structure of the derivatives and set expressions, which belong to the word family. Much attention is given in the article to semantic development. The material is studied both synchronically and diachronically. Keywords: word family, derivative, semantics, semantic proportion, seme, Old High German, Middle High German | 1908 | |||||
| 4135 | Hesychasm emerged in the East and later moved to Kievan and then to Moscow Russia and spread there on the basis of Russian Cosmism. Hesychasm influenced not only Russian Church but culture as well and found its expression in the topics of fairy-tales with their heroes. Keywords: hesychasm, catharsis, synergism, cosmism, monarchism, reclusion, feeble-mindedness | 1908 | |||||
| 4136 | Describes the methods of using student-oriented technology development of critical thinking through reading and writing as means of development of reflective activity of pupils’ health. Substantiates the importance and role of reflection in the personal development of pupils, confirmed by the federal state educational standard of the second generation. Based on the functions disclosed various types of reflection, coupled with the main stages of the learning process in the classroom. Proves the urgency of the technology as a reflective technology and proposes the technique of its formation in the elective course of preprofile learning “Ecology of Plants”. Establishes respectively technological stages of the basic techniques and methods of forming a reflective activity of pupils in the study of the elective course “Ecology of Plants”, respectively, with a specific function for each stage, reflective activities and techniques. Keywords: technology development of critical thinking through reading and writing, reflection, reflective activities, techniques and methods of technology, preprofile elective course “Ecology of Plants” | 1908 | |||||
| 4137 | In this article we analyse specifics of functioning of the so-called verbative synlexes (steady combinative neutral nominative units of language which arise and are used in texts of different functional styles; analytical analogs of the verbs) in publicistic texts placed in the National case of Russian. The object of the statistical analysis is the following units: “brat’ (vzyat’) v arendu chto-libo”, “brat’ (vzyat’) za obrazets chto-libo”, “brat’ (vzyat’) za pravilo, chto-libo, chto delat’”; “brat’ (vzyat’) pod kontrol’ kogo-libo/chto-libo”. Also we consider some general features of the use of the verbative synlexes and illustrate them with the examples from the publicistic texts: the verbative synlex as the only unit of nomination, synonymy of the verbative synlexes and the verbs, the adjective as an element of structure of the verbative synlex. Keywords: verbative synlexes, functioning, publicistic texts, National corpus of Russian | 1908 | |||||
| 4138 | Fedorova E.V. . Tomsk State Pedagogical University Bulletin. 2000. Issue 1 (17). P. 25-27 | 1907 | |||||
| 4139 | The article is devoted to the problem of influence of age character, social and professional status, financial level, family relations, state of health etc. on the formation of the motivational sphere of pregnant women. The results of investigation carried out in Tomsk are indicated. The importance of scientific investigation of the dynamic of women's motivational sphere in different periods of preg¬nancy to raise the level of psychological preparation to childbirth. | 1907 | |||||
| 4140 | Increased, but low activity of destructive and synthetic processes in a residual (1 1) layer of peat under long-term grasses after 1-7 years of the turbary development has been established | 1907 | |||||
| 4141 | The article considers euristic possibilities of synerqetics in the analysis of the problem of objective premises of freedom. Nowadays the ideas and principles of synerqetics form the scientific and world outlook picture, where a subject is a basic element. The principle of freedom and the idea of the subject’s presence in this picture are used as methodological premises in the analysis of freedom problem in the context of universal self-organization mechanisms. | 1907 | |||||
| 4142 | The article gives the analysis of present-day domestic training courses for methodical training of a foreign language teacher. These training courses are grouped according three categories. Parts and themes, aim orientation, groping specifics and kinds oftasks, additional materials, advantages and disadvantages are analysed. Generalized disadvantages ofmethodical training courses are described. Keywords: a foreign language teacher, training course, teaching books, methodical training, professional training, foreign language teaching | 1907 | |||||
| 4143 | The paper presents a view of order and disorder in the system of a natural language and its role in the system’s development and functionality. It is shown that the disorder level (entropy) of a natural language can both increase and decrease, which, in turn, speaks for self-organization processes occurring in a language. Keywords: determinism, chaos, entropy, self-organization, natural language, syntax, lexicon | 1907 | |||||
| 4144 | Clinical and biochemical monitoring of degree from endotoksikose during chronicle cholecystitis – should include parameters of antioxidant and oxidant system, catabolism of protein. Exponents in the information of level endotoksikose are general antioxidant active and active of catalase in the erythrocytes, components of middle molecules mass. As biochemical estimation of heaviness for patients of cholecystitis important of calculated indexes, characterize of correlation analyzing parameters in blood’s plasma and erythrocytes. Keywords: endotoksikose, chronicle cholecystitis, biochemical parameters and estimation | 1907 | |||||
| 4145 | We review the background eld method for three-dimensional Yang-Mills and Chern-Simons models in N = 2 superspace. The background eld method and heat kernel techniques are applied for evaluating the low-energy effective actions in N = 2 supersymmetric Yang-Mills and Chern-Simons models as well as in N = 4 and N = 8 SYM theories. Keywords: superspace, effective action, super Yang-Mills, super Chern-Simons models | 1907 | |||||
| 4146 | The article deals with the discussion of the origin of power of the bishop power in Russia. It analyses the debate on the recent Russian bishoprics and the list of bishops of the period. The study examines the issue of recruitment for the posts of bishops. Keywords: Russia of the 10th – early 13th centuries, сhristianity, orthodoxy, archbishop, bishop | 1907 | |||||
| 4147 | Theoretical substantiation of the development of educational technology of rehabilitation and prevention of cardiovascular diseases is paid in the article. Theoretical grounds are presented with key categorical apparatus, principles and model. The realization stages of the designed educational technology are showed. Keywords: educational technology, principles, model, rehabilitation, prevention, cardiovascular diseases | 1907 | |||||
| 4148 | The major results of the study of land ownership and population dynamics of ufa cossacks in the second half of XVIII – first half of XIX centuries are stated. According to the sources, mounted Cossacks in Ufa have appeared only in 1660-s. Initially Ufa Cossacks used suburban hay lands and pastures on equal terms with other military and serving population of the city. They also had the exclusive right of fishing on the Belaya River within the city for a long time. Analysis of the statistical material showed that over the 1755 to 1844 period staff size of the Ufa Cossacks held constant and came to 150 people, and along with retired Cossacks the population in different years came to 300 Cossacks. Keywords: land ownership, Orenburg Cossack Army, Ufa Cossacks, Ufa, numerical strength | 1907 | |||||
| 4149 | The results of experimental work on approbation of pedagogical support for the formation of readiness of bachelors of management for profession development are considered. The results obtained earlier in the course of the study made it possible to conclude that the first-year students participating in the study who chose the direction of training “Human Resources Management” have low awareness of the specifics, nature and content of the professional work of personnel specialists, orientation and expression of motives, formation of professionally important qualities. This determines the necessity to strengthen the orientation on the formation of personal readiness to master the profession from the first days of study at the university. In this regard, a set of pedagogical means has been developed and implemented, namely: the program of the training course “Introduction to Professional Activitiy”, a training manual and other methodical means. The content of the training course was realized according to a specific algorithm, including the decomposition of learning objectives and related with them planned results of training, selection and structuring of content, determination of methods for assessing the results of course mastering during and at the end of the study according to criteria and indicators for the implementation of relevant diagnostic tasks. This approach made it possible to ensure the structural, substantive and methodological integrity of the course, the relationship with other training courses and, in general, to pay attention to improving the level of readiness of bachelors in management to master professional competencies at the initial stage of training. The results of approbation confirm the hypothesis put forward by us on the need to include this course in the professional training of bachelors of management to ensure its effectiveness. Keywords: educational process, formation of readiness for the development of the profession, propaedeutic training course, methodological support, evaluation of the results | 1907 | |||||
| 4150 | Introduction. Study of texts’ headlines of different styles and genres in respect to their pragmatics is of interest in view of special role in organization of readers’ cognitive activity and influence on mass addressee. Up-to-date communicative and cognitive paradigm of linguistic knowledge aims to detecting of means and ways of effective organization of communication in different spheres including mass media. The aim of the article is detection of regulative facilities of different types of headlines in newspaper articles with relation to influence on mass addressee. The material and methods. The research was carried out on the material of «Rossiyskaya Gazeta» No. 8393, 2021 [https://rg.ru/gazeta/rg/2021/03/01.html]. 63 headlines of the articles from the site of “Rossiyskaya Gazeta” had been studied, taking into account the content of these media texts; 1300 responses from 20 informants – participants of the survey– had been summarized. The research is carried out in line with regulative theory, developed in communicative stylistics of text. Results and discussion. The title of individual articles is included as an element in the headline complex of media texts of the «Rossiyskaya Gazeta». The text of newspaper publications on the site is accompanied by column, headline, notice, it includes the first paragraph of material, indication to the author, it contains hyperlinks to the other media texts, a photo that is placed before the article or beside it to realize illustrative or qualifying function. It is determined that influence function dominates in most titles, and in the others – the informative one. Regulative potential of media texts headlines is connected mostly with a motive for readers to read the articles. This is due to lack of understanding, semantic versatility of headlines and intrigue that is set up on its basis, and attracting attention of addressee on the basis of method of disappointed affectation which is used in a title due to oxymoron, tropes, precedential texts, language game, rhetorical questions, that requires participation. Therefore, range of regulative means and structures in the articles’ headlines permits stimulating readers’ attention to introduction with next by the title media texts. Based on the results of a survey of informants, their assumptions about the possible media text’s content in line to perception of a title did not match as a rule with real information in the article. It is obvious, that the lack of understanding in the titles performs primarily a pragmatic function and requires clarification and addition in the form of other accompanying media text materials, including the notice and photographs, which partly fill in the information missing in the titles. It was detected that stimulating role of a title is determined by direction to primary audience, in other words the connection of a headline that stimulates the following introduction with media text with primary audience, and addressee factor including the age of potential readers and their interests is proved. Conclusion. The introduced approach to study pragmatics of headlines as the element of media text on basis of regulative theory allows to judge some regularities in organization of cognitive activity of mass addressee and efficiency of titles’ types, which are connected with reflection of actual themes, criterion of addressee profit, medium language originality, creation of intrigue due to usage of special regulative means and methods. The surveys are of interest for media linguistics and communicative stylistics of text. Keywords: media text, headline, article, regulative theory, regulative potential of a title | 1907 | |||||