Pankratova L.V. About the Periodization of the Early Iron Age in Surgut Ob’ River Basin // Tomsk State Pedagogical University Bulletin. 2007. Issue 3 (66). P. 141-144

Cultural-historical periodization of the early Iron Age in Surgut Ob’ river basin developed by J.P. Chemyakin is viewed in the article. The author of the article raises an objection against the names of the stages of Kulay culture of the Iron Age of the region. The analysis of the periodizations of the epoch of the yearly Iron Age of Ob-Irtysh basin shows that extracted by the archeologists cultural formations are synchronous just in part. Formation of Kulay culture in Surgut Ob’ river basin is connected with penetration of migrants whereas in Narym Ob’ river basin Kulay culture has autochthonous basis. This peculiarity of the early stage of the region’s epoch should be reflected in its name and the name of the early stage of Kulay culture should stay the same as it is in literature.

Inishev N.G., Merzlikin O.F. THE MODEL CALCULATION HYDROGRAPH OF SPRING HIGH WATER ON SMALL RIVER, FLOWING DOWN WITH VASYUGAN MARSH. // Tomsk State Pedagogical University Bulletin. 2009. Issue 3 (81). P. 137-142

In work are presented results to approbations to mathematical model calculation hydrograph of spring high water on timber and waterlogging catchments on method D.A. Burakov. Their are offered its modifications, taking into account particularities of the processes of landscape, running on surfaces of catchment and in its of streamming network. On example 6 small rivers are shown capacity to work this model and is determined borders to its applicability.

Keywords: waterlogging catchment, afforesttation, hydrograph of spring high water, water yield, quality of the forecast, водность year, volume of the high water, layer of the sewer, micro landscape , reach travel curve, optimization, water balance

Avchinnikova S.O. HEALTH-SAVING ACTIVITY AS THE CONDITION OF VALEOLOGIGAL COMPETENCE FORMATION OF THE FUTURE SOCIAL WORK SPECIALISTS // Tomsk State Pedagogical University Bulletin. 2010. Issue 1 (91). P. 79-82

The paper describes the organization of the health-saving activity of the Social Work students. It is noted that the health-saving activity is important not only as being personality developing but also as a quasiprofessional one, preceding the similar professional activity. The article proves that the health-promoting environment of the educational institution favours the students involvement into the health-saving activity and serves as the base for the valeological competence of the social work specialist.

Keywords: social specialists training, valeological competence, health-saving activity, personal experience, health-promoting environment

Kolesnikova S.Y. PECULIARITIES OF THE ACCOUNTING FORM IN ANCIENT PRE-LITERATE SOCIETIES // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 173-177

The accounting form as one of the insufficiently known parts of the ancient pre-literate culture is the subject of this article. The classification of some typical accounting forms principles is presented; the conclusion about the fundamental accounting forms’ features is drawn by the author.

Keywords: pre-literate societies, accounting form

Rybnikov V.Y., Parfenov Y.A. PERSONALITY ADOLESCENTS OF THE ABUSED IN THE FAMILY // Tomsk State Pedagogical University Bulletin. 2012. Issue 6 (121). P. 148-151

A comparison of psychodiagnostic indicators of tests, which characterize the psychological status of the individual adolescents exposed (group 1) and not exposed (group 2) domestic violence. It is shown that the violations that occur as a result of suffering a violent affect the emotional and volitional, and protective coping behaviour, which causes pronounced psycho-emotional disorders, inadequate coping strategies, behavioural and psychological mechanisms for coping.

Keywords: cruel treatment in a family, teenagers, fear, coping

Lobanova S.V. CLASSIFICATION OF THE STEADY VERBAL-NOMINAL COMBINATIONS IN MODERN RUSSIAN: APPROACHES AND PROBLEMS // Tomsk State Pedagogical University Bulletin. 2013. Issue 10 (138). P. 163-167

This article is devoted to the analysis of two main scientific approaches to the steady verbal-nominal combinations of modern Russian: semantic and functional. Classifications of the verbal analytical units developed with use of these two approaches are offered. The question of a ratio of the steady units with a rod verbal component and the free phrases is considered.

Keywords: the free phrases, the steady verbal-nominal combinations, the synlexes the phraseological units, the turns of speech, the belletrizm, the terms, nominative structure of language

Trofimova N.A. RUSSIAN CONSTRUCTION VOCABULARY: TERMINOGRAPHIC ASPECT // Tomsk State Pedagogical University Bulletin. 2022. Issue 1 (219). P. 23-32

Introduction. The article presents a concept of the ideographic dictionary of the Russian specialized vocabulary of construction. The relevance of the work is explained by the need for systematization of the construction vocabulary in modern Russian, and the lack of lexicographic sources of ideographic type on construction. The presence in the dictionary of the latest construction nominations that are not fixed in terminology dictionaries and standards determines the novelty of the designed dictionary. The article aims to present the concept of the ideographic dictionary of the specialized vocabulary of construction. Material and methods. The following sources serve as the database for the dictionary: terminological dictionaries, regulatory documents, scientific papers, educational sources, professional internet resources data, commercial catalogues of construction production. The methodology is based on general scientific and linguistic techniques of the descriptive method-aspect, including the technique of definitional analysis, as well as the lexicographic method of language learning. Results and discussion. The dictionary includes not only terms but also non-terminological units functioning in professional discourse, such as pre-terms, terminoids, professionalisms, professional jargon. The presented concept of the ideographic dictionary is structured according to the thematic principle and includes the vocabulary of the subject area “Building Technologies”. The main thematic groups are “Building Materials”, “Processes and Methods of Construction”, “Construction Equipment and Tools”. The dictionary entry contains a heading word, the grammatical characteristic of a specialized nomination, the qualification of a lexeme in the sublanguage of construction, the etymology zone for foreign language units, the definition zone, and the illustrative zone. The work presents examples of dictionary entries representing various types of definitions: generic definitions, generic definitions with elements of encyclopedic information, as well as reference definitions. A distinctive feature of the presented dictionary is the qualification of a specialized unit according to its place in the professional sublanguage (term, pre-term, terminoid, professionalism, professional jargon), as well as the presence in the dictionary of the latest terms of the construction industry. The illustrative area is represented by contexts that reveal the functioning of specialized nominations in modern professional discourse. Conclusion. Thus, the concept of the ideographic dictionary of construction vocabulary represents an educational ideographic dictionary, organized according to the logical-conceptual basis. The dictionary can be useful both for students and teachers of construction educational institutions, specialists in this subject area, and will also find application in the process of teaching linguistic disciplines and in terminographic practice.

Keywords: terminography, terminology, dictionary, construction vocabulary, specialized vocabulary

Kuznetsov P.M. Functions of the Predicative Suffix of Adjectives in Vah-Vasyugan Dialect of Khanty Language // Tomsk State Pedagogical University Bulletin. 2007. Issue 4 (67). P. 84-86

In Vah-Vasyugan dialect of the Khanty language there is the suffix -a7//-a7i, joining the stem of adjectives in the predicative function. The translations show, that this suffix also changes the intensity of quality, denoted by the adjective stem. Using an adjective as the predicate, the speaker puts some emotional coloring into it. It explains, why adjectives with -a7//-a7i suffix are translated sometimes as strong intensifiers, sometimes as weak intensifiers and sometimes as expressing the neutral intensity of the quality, denoted by the adjective stem.

Petrova N.G. TO THE PROBLEM OF THE STATUS OF THE LEXICAL REPETITION IN THE POETIC DISCOURSE FROM THE POSITION OF THE THEORY OF REGULATIVITY // Tomsk State Pedagogical University Bulletin. 2010. Issue 6 (96). P. 39-45

In the article on the basis of the poetic works of symbolists K. D. Balmont, V. Y. Bryusov and Z. N. Gippius it is defined status of the lexical repetition from the position of the theory of regulativity

Keywords: lexical repetition, theory of regulativity, poetic discourse, regulative chains, lexical regulative structures, based on the principle of syntactical parallelism, principle of regulativity

Osetrin K.E., P’yanykh E.G. INFORMATION TECHNOLOGY IN THE ORGANIZATION OF STUDENTS’ INDEPENDENT WORK // Tomsk State Pedagogical University Bulletin. 2011. Issue 13 (115). P. 210-213

The article is devoted to an important topic organization of students’ independent work. Focuses on the use of modern information technologies, especially networking, in students’ independent work.

Keywords: extracurricular independent work, reference work, information technology, mind maps, wiki-technology

Tokarchuk I.N. STYLISTIC PARAMETERS IN LEXICOGRAPHIC DESCRIPTION OF ACCESSORY WORD (USING PARTICLES AS AN EXAMPLE) // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 187-191

The article analyzes different approaches to possible ways of presenting stylistic information about accessory word within a dictionary entry: systems of traditional usage labels in Academy dictionaries, thesauri and specialized, accessory word – oriented dictionaries are being considered; modern lexicographic project are being assessed from the viewpoint of interpreting a stylistic parameter of particles description.

Keywords: lexicographic description, stylistic parameters, usage labels, accessory words, particles

Ptashkin A.S. SACRAL COMPONENT OF RELIGIOUS-ART CONSTITUENT OF PERCEPTION CATEGORY: THE ICON OF THE VIRGIN (IN THE ENGLISH LANGUAGE) // Tomsk State Pedagogical University Bulletin. 2013. Issue 3 (131). P. 13-17

The means of expressing the sacral component of religious-art constituent of perception category in the English language are described. The contextual analysis shows the peculiarities of the structure of the given category and the specific features of its components.

Keywords: category, concept, perception, sacral component, religious-art constituent, semantics, sin, sacral space, icon

Sergeychik S.I., Sergeychik M.S., Maksimova A.A. WORLD EXPERIENCE OF PROJECTS IMPLEMENTATION IN THE FIELD OF FINANCIAL EDUCATION AND INCREASE OF FINANCIAL LITERACY OF THE POPULATION // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 35-41

The state and private initiatives directed to the increase of financial literacy of citizens are being solved in different ways in many countries. For Russia an appeal to the international experience in improving financial literacy is very topical. The greatest interest represents foreign experience of those countries in which programs on financial literacy have proved the efficiency. The information-educational products directed to the increase of financial literacy of the population, are considered on an example of the USA and Poland, having interesting approaches and methodical materials. In the USA the projects and programs directed to increase of level of financial literacy of the population, are financed basically by a private sector with support of the state and public initiatives. Financial education in the USA is based on partnership of the organisations of all patterns of ownership and all levels of the power. In Poland state financing of such programs prevails. And the Central bank of the country is their initiator. Educational programs are constructed on the private-state partnership with consolidated financing of events for financial literacy. World experience is useful to Russia from the point of view of the organizational aspects, use of various techniques and educational resources.

Keywords: world experience of financial formation, financial literacy, educational programs and projects, educational materials

Kuchina S.A. SEMANTIC AND SYNTACTICAL SPECIFITY OF COHESION IN ELECTRONIC LITERARY TEXTS // Tomsk State Pedagogical University Bulletin. 2018. Issue 4 (193). P. 96-101

The paper deals with the key aspects of electronic literary text semiotics and the specific realization of its categories such as cohesion and coherence. The research materials include several electronic texts (based on different platforms and technologies such as Adobe Flash, Scalar, HTML 5) that demonstrate the use of conceptually valid poly-code elements in their semantic structure. The main methods of the research are general scientific methods such as monitoring and description in conjunction with the method of comparative analysis and complex linguistic and stylistic analysis of literary text. The basis of text formation logical and semantic connections is the repetition of information in the various parts of the text. The cohesion of electronic literary text structural elements is provided by micro and macro thematic correlation of nonverbal components that relate to repeated verbal elements of electronic literary text. Being semantic valid, nonverbal components (audio, video, graphics, animation) can correlate with the differ character and length verbal components (letter; word/ word combination/ phrase; a part of text: the whole text) of electronic literary text. The spatial arrangement of verbal and nonverbal elements of electronic literary text is a means of expressing thematic and conceptual structure of the electronic work. Electronic literary text coherence comes along in the recipient’s consciousness during the cognitive process which helps to build holistic meaning transferring with the help of verbal and nonverbal elements of electronic work. Electronic literary text is semiotic complex object of modern informational and communicational discourse where verbal code is still meaningful but not predominant element. This fact transfers the text materiality into the sphere of cross disciplinary research in the humanities.

Keywords: Electronic literary text, verbal, nonverbal, coherence, cohesion, polycode

Pavlovskaya I.Y., Sedelkina Y.G., Tkacheva L.O., Nasledov A.D. PSYCHOSEMANTIC RESEARCH IN VISUAL PERCEPTION OF CROSS-LINGUISTIC SOUND-ICONISM BY RUSSIAN SPEAKERS OF ENGLISH: A LINGUISTIC PERSPECTIVE // Tomsk State Pedagogical University Bulletin. 2018. Issue 4 (193). P. 147-153

Beginning with a brief survey of the latest developments in the field of phonosemantics the article looks into psychological basis of sound iconism by investigating the reactions of Russian speakers to English sound-iconic words. The experiment with the use of the Lexical Decision method is described and the results are tabled. The subjects – 90 Russian learners of English at different proficiency levels – were asked to identify as words or non-words stimuli of three types: a) sound-iconic English words, b) non-iconic (neutral) English words and c) quasi-words. All stimuli were presented visually in random sequences in a compressed time frame. The criteria for selecting the stimuli were thoroughly elaborated. The results of the experiment show a statistically veritable delay in identifying the sound-iconic stimuli as words. It remained constant, regardless of the English language proficiency level of the participants. Presumably, the cognitive complexity of the task increased because of a certain interference between the two ways of information processing: abstract-conceptual and sensory-symbolic. This influenced the speed and accuracy of word recognition. Another factor leading to errors might stem from the fact that the sound forms of the English visual stimuli, as they were reproduced by the subjects in their inner speech, did not coincide with their associations in Russian, which made them «think twice» before answering.

Keywords: sound-iconism, lexical decision, psychosemantics, phonosemantics, Russian-English bilinguals, visual perception

Unuchek E.S., Sheveleva A.I. VERBLESS IMPERATIVE SENTENCES IN CONCEPTUAL GRAMMAR (ON THE MATERIAL OF ENGLISH-SPEAKING ADVERTISING DISCOURSE) // Tomsk State Pedagogical University Bulletin. 2018. Issue 7 (196). P. 25-32

The paper is focused on the cognitive peculiarities of the verbless (or nominal) imperative sentences in the modern English-speaking advertising discourse. It is reported in the text that the analyzed imperative constructions are reviewed in the field of conceptual grammar which researches grammatical concepts (or cognitive images) that lie behind the linguistic signs and are reflected in grammatical forms, categories and syntactic structures. The article deals with the syntactic concepts which are represented in the language by the means of the very syntactic structures. The study is aimed at identifying and describing the mental constructs of knowledge that are verbalized in verbless one-member sentences in the English-speaking advertising slogans. They help to summarise the main idea of the advertisement to the fullest extent possible. The use of verbless constructions in the advertising texts is connected with linguistic economy and with a special effect of a nominal structures on a reader. The relevance is determined not only by the growing interest in the study of advertising discourse but by the use of the methodology of the new research paradigms. In conclusion it is noted that the factual material allowed to set up five basic syntactic concepts, verbalized in verbless one-member sentences in advertising discourse, taking into account morphological characteristic of the head element of the sentence.

Keywords: verbless imperative sentences, advertising discourse, conceptual grammar, syntactic concept

Khadynskaya A.A. CHILDREN’S THEME IN LYRICS OF G. IVANOV // Tomsk State Pedagogical University Bulletin. 2019. Issue 1 (198). P. 58-66

Introduction. The article deals with the theme of childhood in the lyrics of Georgy Ivanov, according to the testimony of many, the best poet of Russian émigré, belonging to the generation of the first wave of emigration. Aim and objectives. The purpose of the study is to trace the theme of childhood on the material of the whole corpus of G. Ivanov’s lyrics, taking into account the influence of the poet’s acmeistic attitudes, as well as the formation of an existential worldview in his late work, and to trace the evolution of the poet’s children’s theme from the idyllic image of children in the context of the pastoral complex, typical for his early poetry, to the existential inherent in his mature work. Materials and research methods. The research methodology is based on the interpretation of literary texts based on theoretical and literary concepts (acmeism, literary tradition, poetry of the diaspora and metropolis, etc.). A comparative historical method was also applied to the analysis of texts that are typologically close, but have a temporal distance. Results and discussion. We examined the evolution of the children’s theme in the poet in connection with the acmeistic views of the author, identified the metamorphosis of the theme in connection with the appearance in the lyrics of nostalgic and existential themes related to emigration. Conclusion. The lyrical embodiment of the childhood theme of the early G. Ivanov is connected with his acmeistic attitudes, the images of children have the appearance of a “cultural cliché” (cupids, angels, peasant girls) and are written in the common pastoral modus. Childhood, in accordance with N. Gumilev’s geosophical attitudes, whose circle included the poet, is perceived by G. Ivanov as the beginning of a cultural journey, therefore the juvenile subject is accompanied by a large number of literary and culturological allusions. In the emigrant lyrics, the theme of childhood turns out to be inextricably linked with the mortal theme, which corresponds to the general mood of the latest collections of the poet. The image of childhood is distorted, sometimes beyond recognition, in the general mood of hopelessness, nostalgia and émigré longing.

Keywords: Georgy Ivanov, the poetry of the first wave of Russian emigration, the theme of childhood, pastoral motifs, ecphrasis, allusion, acmeistic traditions, existential motives

Gelfman E.G., Kholodnaya M.A., Podstrigich A.G. TYPOLOGY OF DEVELOPING EDUCATIONAL TEXTS (A STUDY OF SCHOOL MATHEMATICS) // Tomsk State Pedagogical University Bulletin. 2019. Issue 3 (200). P. 27-34

Introduction. The content of school subjects is the most important factor in the intellectual development of students. Accordingly, the question arises about the requirements for a modern textbook in the framework of the psychodidactic approach. The aim of the article is to develop a typology of developing educational texts aimed at enriching various forms of mental experience of students. Material and methods. The study was based on the analysis of the psychological characteristics of the intellectual education of students in the framework of the psychodidactic approach, based on the psychological and pedagogical substantiation of the polyfunctionality of modern educational mathematics materials. Results and discussion. The concept of developing educational text is introduced. The specificity of developing educational texts lies in the fact that they, being a projection of the structure of scientific mathematical knowledge, at the same time, firstly, ensure the formation of the main components of a student’s mental experience (including cognitive, conceptual, metacognitive and intentional experience) and, secondly, create conditions for the manifestation and formation of individual cognitive styles of students. Such an educational text should be built as some multidimensional semantic space (hypertext), its structure, along with its “core” (certain subject information), includes context and subtext. The typology of developing educational texts (the study of school mathematics) developed on the basis of the ontological theory of intelligence is presented. Examples of educational texts of different types in the course of mathematics of the basic school are given. Conclusion. The implementation of a complex of developing educational texts creates conditions for increasing the level of understanding of educational mathematical material and the growth of intellectual resources of students by enriching the main components of their mental (mental) experience – cognitive, conceptual, metacognitive, intentional (emotional-evaluative).

Keywords: learning, school mathematics, psychodidactics, developing educational text, mental (cognitive, conceptual, metacognitive, intentional) experience, intellectual development

Slyusarenko M.A. Russian «Silver Age» and Holiday Culture in the Beginning of the XX Century // Tomsk State Pedagogical University Bulletin. 2004. Issue 2 (39). P. 111-117

The article analysis the accordance in Russian public idea with philosophy of culture of a holiday in the end of the XIX and the beginning of the XX century. Celebrations of this time are concluded to develop according to the historical Russian cultural tradition, the symbol, playing type of culture and behavior in the lyceum. It promoted the actuation of searching a new cognition by philosophical thought in the concrete historical situation.

Petrik V.V. Concerning the Problem of P'eparation of Tightly Qualified Specialists in Education and Research (Doctors of Science) in Higher Educational Establishments of the Siberian Region in the Period of 1958-1991. // Tomsk State Pedagogical University Bulletin. 2004. Issue 5 (42). P. 86-90

The paper is dedicated to problem of preparation of Doctors of Science in higher a traditional form of heightening the qualification of educationists and research workers as the institute of Senior Research Workers. The objective and subjective reasons for the low efficiency of the above - mentioned establishments of Siberian nigher schools during the period of late 1950s up to early 1990s have been analyzed.

Balakina L.L. Dialogue as Pedagogical Principle for Formation of Communicative Competence of Students // Tomsk State Pedagogical University Bulletin. 2005. Issue 2 (46). P. 52-56

In this article the author treats the dialogue as pedagogical principle which adequately reflects the communicative content of education, its tolerant nature and humane potential as the condition for formation of communicative & competent personality of a pupil. The author defines his abilities in the organization of the educational process on the basis of the approach of understanding. This approach supposes the use of the philosophical language, philosophical argumentation and work with senses. This work is realized in special pedagogical activity – sense activity and does not represent static infusion, which is achieved by means of learning this task or material by heart, but is achieved by means of live, moving and changing process. The means of achievement this task are vocabulary, style and logics of pedagogical communication.

Zelichenko V.M., Knyazev A.E., Chervonnyy M.A. Forming competences of future teacher of Physics on basis of research experiences // Tomsk State Pedagogical University Bulletin. 2007. Issue 6 (69). P. 122-126

The problem of forming research competences of future teachers of Physics is considered in the article. The method of competences’ forming on basis of complex problems with concealed schemes is proposed. The variants of calculating and experimental tasks are regarded. The examples of method of exploratory problems’ solution in regime of demonstrative experiment and individual work are shown

Pigarev A.Y. DEVELOPMENT OF WORKING MEMORY BY MEANS OF COMPUTER TRAINERS AS A MEANS OF OVERCOMING OF OBJECTIVE DIFFICULTIES DURING STUDYING MATHEMATICAL DISCIPLINES // Tomsk State Pedagogical University Bulletin. 2009. Issue 6 (84). P. 32-36

The technique of development of working memory for the students experiencing objective difficulties in studying mathematical disciplines because of lack of working memory is offered. The technique is based on the computer trainers created by the author (http://mathtutor.narod.ru). Theoretical basis of the work is the theory of working memory of Alan Baddeley, and also data of empirical researches about high correlation between parameters of working memory and abilities to studying mathematics.

Keywords: mathematical abilities, working memory, computer trainers

Khasanova A.Y., Gilmiyarova S.G. THE INTERACTION BETWEEN ENVIRONMENTAL AND AESTHETIC EDUCATION IN THE SYSTEM OF ADDITIONAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2012. Issue 2 (117). P. 202-205

The article deals with the interaction of the environmental and aesthetic education in the system of additional education as the method of the development of the ecological culture of students. The article describes students’ project activity experience in the system of additional education.

Keywords: aesthetic education, environmental education, the project activity, system of additional education

Arapov O.G. “OUR LANGUAGE HAS HEAVENTLY BEAUTY”. THE M. L. LOMONOSOV’S PHILOSOPHIC APPROACHES TO THE LANGUAGE PROBLEMS AND THE RUSSIAN CULTURE SELF-DISCOVERY // Tomsk State Pedagogical University Bulletin. 2013. Issue 5 (133). P. 17-20

The article deals the M. V. Lomonosov’s philosophical approaches to the nature of the language and its meaning for the Russian culture development and self-discovery. When analysing the approach peculiarities of the Great Russian scientist’s the author shows that he was one of the pioneer-thinkers who turned to the ontology of the language problems. The Lomonosov’s concept of the language as the keeper of the highest values of culture and the people’s historical memory basis is presented.

Keywords: language, ontology of language, spiritual culture, history, historical memory

Bobrikova O.S. TECHNOLOGY OF MONITORED INDEPENDENT WORK IN TRANSLATORS’ SOCIOLINGUISTIC COMPETENCE ACQUISITION // Tomsk State Pedagogical University Bulletin. 2018. Issue 3 (192). P. 33-38

Translators’ training in higher school is based on the competence approach. Sociolinguistic competence acquisition is of big importance among translators’ professional and personal requirements and skills in cross-cultural communication. Competence is considered to comprise a set of components and is regarded to be a personal skill in self-realization, self-regulation and self-esteem in the professional field. Thus, translators’ sociolinguistic competence is regarded to comprise five components: axiological, culture-linguistic, linguistic, situational-behavioral, assessment and motivational. The axiological component deals with tolerance to international cultures, traditions and value systems. The culture-linguistic component comprises sociocultural background of nations and cross-cultural communication skills. The linguistic component stands for speech clichés, dialects and fixed expressions vocabulary development. The situational-behavioral component deals with gesture, facial expression and speech peculiarities of interlocutors depending on their social status and communicative situation. The assessment and motivational component consists of self-regulation and self-esteem skills. The questionnaire poll of students showed the ways of sociolinguistic competence development and led to creating a technology of monitored independent students’ work in the translators’ sociolinguistic competence acquisition. The technology is regarded as an educational process containing principles and teaching methods which are necessary to achieve the highest results. The article highlights the three technologies of monitored independent students’ work such as multimedia book club, extracurricular activity, and discussion clubs. Each technology comprises three components: information resource (authentic and teaching authentic material), interactive (work algorithm) and diagnostic (principles of control). The thorough analysis of the students’ work results proved the fact that the regarded technology appeared to be fruitful in sociolinguistic competence acquisition and, moreover, in the development of all its components, which was also sustained by the feedback of the project participants.

Keywords: sociolinguistic competence, technology, independent work, extracurricular activity, multimedia, cross-cultural communication, authentic material, authentic learning

Galkina T.V., Poleva E.A. Manuscripts by A. M. Volkov as keys to understanding the development of the author’s concept of the fairy tale “The Wizard of the Emerald City” // Tomsk State Pedagogical University Bulletin. 2024. Issue 4 (234). P. 154-168

The article is dedicated to the 85th anniversary of the publication of the first edition of A. M. Volkov’s fairy tale “The Wizard of the Emerald City” (1939). The work uses for the first time the handwritten collection of the children’s writer A.M. Volkov, stored at Tomsk State Pedagogical University. Manuscripts allow one to penetrate into the writer’s workshop, to trace the formation and development of an idea and the course of the creative process. A comparison of the structure of chapters in the 1936 manuscript and the 1939 edition made it possible to identify changes made to the composition (deletion, introduction of new ones, merging chapters). In addition, the article provides fragments of manuscripts from 1936, with which A. Volkov planned to supplement the text, but did not include them in the printed version of 1939. Analysis of the drafts gave an idea of A. Volkov’s work with character names. It was important for the writer to find equivalents to the names in F. Baum’s fairy tale, so that they would be understandable to the Russian-speaking reader and optimally reveal the character’s image. The writer worked on the largest number of name options for Scarecrow. Of particular interest is the manuscript of fragments of A. M. Volkov’s play “Flight to Fairyland” based on “The Wizard of the Emerald City”. The manuscript is introduced into scientific circulation for the first time and commented on. The diary entries of A. Volkov and the unusual image of Goodwin in fragments of the play (a black slave Uncle Joe who escaped from an exploiter) indicate that the writer tried to submit to circumstances, adapt to the requirements of censorship, inscribing a fairy tale plot into the traditions of social literature of the late 19th – first half XX century. However, the incompleteness of the play’s concept can be explained by both external (the onset of the “thaw”) and internal (unwillingness to obey the political situation) reasons. The manuscript of “Flight to Fairytale Land” is published in full in this issue of the magazine.

Keywords: memorial collection of children’s writer A. M. Volkova, manuscripts, “The Wizard of the Emerald City”, versions of the fairy tale, “Flight to Fairyland”

Petrunina S.P. Information Spam in Oral Spontaneous Communication: Parasite Words // Tomsk State Pedagogical University Bulletin. 2005. Issue 3 (47). P. 101-106

In this paper the information spam is considered as one of superfluity’s manifestation. Parasite words as language resources of information spam are analysed. Factors of parasite words’ appearance and its peculiarities depending on social communication and the strategies of communication’s participants are indicated.

Nizkodubov G.A. The Current Stage in the History of American English. // Tomsk State Pedagogical University Bulletin. 2006. Issue 4 (55). P. 96-101

In the traditional context of language teaching, English as an additional language is usually based on the standards of either British or American English. However, with the advent of the Spanish language in the USA, the concept of a single supranational standard to which both UK and US norms contribute may no longer exist. Thus, in particular, explains that the Spanish language is having a greater influence in the rapidly expanding area of American English.

Ninomiya A. . // Tomsk State Pedagogical University Bulletin. 2007. Issue 1 (64). P. 8-8

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Melik-Gaykazyan I.V., Melik-Gaykazyan M.V. Attractor Management: Methodolgical Problems of Management Theory and Philosophical Explanation of the Concept // Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 36-40

The article discusses theoretical problems of modern management from the position of post-nonclassic methodology. A new concept “attractor management” is introduced into conceptual apparatus of management theory on the bases of the information synergetic treatment of self-organization aims of complex systems

Reviakina V.I. SOCIAL-PEDAGOGICAL PRACTICES OF V. S. PIRUSSKY IN TOMSK PROVINCE AT THE END OF THE 19TH – THE FIRST QUARTER OF THE 20TH CENTURIES // Tomsk State Pedagogical University Bulletin. 2013. Issue 9 (137). P. 188-193

The article deals with social-pedagodical activity of the Tomsk doctor V. P. Pirussky in children’s sanatorium colonies organization, which turned out to be modern summer camps prototypes. Questions of all the year round educational, developing and socializing work with children in riding academies and city winter and summer grounds are reported; original pedagogic ideas of the scientist that foresaw a lot of achievements of the next decades in school and out of school education are revealed and summed up in the article.

Keywords: children sanatorium colonies, pedagogical ideas, institutes of additional education, social practices

Savotina S.V. THE NECESSITY OF STATE REGULATION OF TARIFFS FOR HOUSING AND COMMUNAL SERVICES IN A MARKET ECONOMY // Tomsk State Pedagogical University Bulletin. 2013. Issue 12 (140). P. 104-106

The essence of public relations, which is a permanent participant of man’s life and his requirements in a comfortable house leads to the need of the state supervision over the process of sustainability of housing and communal services of municipal services. In fact, at all times, as now, there was a need in accommodation, supply of urban water and fuel, cleaning and street lighting, organization of transport, household and other services. The current situation is not an exception, and it is developing in the formation of the new economic and political structure of the Russian society.

Keywords: housing and communal services, rates, government regulation, public utilities reform

Isaev A.A. THE CELEBRATION OF THE GREAT OCTOBER REVOLUTION IN THE FAR EAST OF THE USSR IN THE 1930S, AS A PART OF POLITICAL AND IDEOLOGICAL WORK AMONG THE POPULATION OF THE REGION // Tomsk State Pedagogical University Bulletin. 2018. Issue 1 (190). P. 203-210

Based on archival materials the process of preparation and celebration in the Far East of the USSR in the 1930s of one of the main Soviet holidays - the Great October Socialist Revolution is considered. The Soviet authorities actively used the traditions of holidays and festive rites as one of the important aspects of political, ideological and psychological treatment of the population. In the 1930s. this holiday in its political and ideological aspect was aimed not so much to revive the events of the recent past, as to draw public attention to the pressing state tasks and to stimulate labor and patriotic impulses of the masses in both central regions of the country and in the provinces. The Far East did not stay away from the all-Union festive tradition. The local party and economic authorities through the creation of festive commissions conducted a broad political and ideological (talks, newspaper readings, meetings with participants in revolutionary events, the publications of the festive issues of newspapers, festive broadcasts on radio, etc.), mass organizational and preparatory (cleaning and decoration of streets, squares, buildings of settlements, decoration of columns of demonstrations, replenishment of stores with goods and products, timely payment of salaries, bonuses of the best workers) work on the eve of and during the holiday. Reporting documentation of the Soviet economic authorities clearly demonstrates the successes and omissions in the celebration of the Great October Revolution in the region in the 1930s.

Keywords: Far East of the USSR, holiday of the Great October Revolution, political and ideological, mass explanatory work, demonstration, agitation

Pronina A.N., Yakovleva I.V. FEATURES OF SOCIAL SUCCESS OF CHILDREN OF PRIMARY SCHOOL AGE OF MULTINATIONAL CLASSES // Tomsk State Pedagogical University Bulletin. 2020. Issue 1 (207). P. 40-47

Introduction. The multiethnic environment of the school can act, on the one hand, as the basis for the manifestation of tolerance, interethnic interaction, and on the other hand, a high degree of ethnic identity of students can cause interethnic conflicts and hostility to representatives of a different nationality. The formation of the personality of a younger student takes place in the context of socialization, which is characterized by a desire for success and social recognition, social activity, which are indicators of social success. Various kinds of contradictions arise between ethnicity and the achievement of the social success of elementary schoolchildren in multinational classes. The aim of the study was to study the features of social success of younger students of polyethnic classes. The objectives of the study were to determine the formation of components of social success of primary school students, to establish differences between the components of social success of the ethnic majority and minority, to identify the ratio of socially successful and socially unsuccessful students of polyethnic classes. The sample was made by primary school children of 2 and 3 classes with a multi-ethnic composition (n=182), which is represented by the main ethnic group – Russians and an ethnic minority consisting of students of different nationalities. Diagnosis of social success was carried out using the methodology of sociometry (J. Moreno), questionnaire of interpersonal relations “My class” (Yu. Z. Gil’bukh) testing motivators socio-psychological activity of a person (N. P. Fetiskin, V. V. Kozlov, G. M. Manuylov). The parametric student t-test was used to compare the social success of students of different ethnic groups. Results and discussion. Experimental research has established the levels of formation of the components of social success of elementary schoolchildren of multinational classes: the prevalence of favorable sociometric status (stars, the preferred), achievement of success, tendency for affiliation, the school life satisfaction, low conflict and lack of solidarity, mainly among representatives of the ethnic majority. The features of the social success of primary school students of multiethnic classes are the differences in conflict, solidarity, and the tendency to the affiliation of the ethnic majority and minorities. In the total sample of elementary schoolchildren of multinational classes, by the positive indicators of socially successful students, twice as many were identified as socially unsuccessful. Conclusion. It is emphasized that the social success of primary school students of multi-national classes is not due to national affiliation, but other social and personal characteristics. The study enriches and complements the pedagogy of primary school, the theory and methodology of education of younger students with new data on the socialization of the child’s personality in the system of interethnic interaction, the features of social success of students at the stage of primary education. The study of these aspects is necessary for primary school teachers working with a multi-ethnic composition of students to develop intercultural interaction and communication among younger students, the formation of a tolerant attitude to representatives of other ethnic groups, understanding ways and means of achieving social success.

Keywords: primary school children; multi-national classes; success; social success; ethnic majority, ethnic minority

Li N.V. INTERCULTURAL APPROACH TO LEARNING KOREAN LANGUAGE // Tomsk State Pedagogical University Bulletin. 2021. Issue 5 (217). P. 116-123

Introduction. In the context of the positive development of Russian-Korean relations in the economic, political, educational, cultural and other spheres, specialists who speak the Korean language as a means of communication with native speakers for performing various activities are increasingly in demand in Russia. Accordingly, domestic Korean methodologists and teachers of higher education face a serious task – to optimize and intensify the process of teaching the Korean language in order to form a secondary linguistic personality with communicative intercultural competence. The lack of development of the skills of intercultural communication makes it impossible for an adequate mutual understanding of the participants in the act of communication belonging to different cultures, which makes it difficult for the interpenetration and interaction of cultures. One of the ways to solve the presented problem is to use an intercultural approach in teaching the Korean language. Material and methods. The research material is the cultural universals of Korean culture, a comparative method, an intercultural approach is used. Results and discussion. The principles of the intercultural approach are described, a cultural analysis of Korean culture is proposed, according to which it is possible to determine the content of intercultural competence. A methodology for the formation of intercultural competence in students in the Korean language is proposed, represented by the nomenclature of skills and abilities of sociolinguistic, discursive, strategic and sociocultural competence, based on the use of frames, as well as knowledge – cultural universals, in connection with which the work presents a cultural analysis of the Korean culture. Conclusion. The conceptual foundations of the application of the intercultural approach in teaching the Korean language at the university is a complex of psychological and didactic principles: the principle of cultural conformity, acculturation, the principle of controllability by one’s own psychological background, the state of situational uncertainty, empathic attitude towards participants in intercultural communication, civic engagement, the principle of taking into account value cultural universals.

Keywords: Korean language, intercultural approach, intercultural communication, intercultural competence, frame approach, linguistic personality

Smokotina L.I. G.N. Potanin. About the Necessity of Reforming the Russian People’s Education at the End of the XIXth – Beginning of the XXth Centuries // Tomsk State Pedagogical University Bulletin. 2007. Issue 3 (66). P. 91-94

Potanin’s opinion concerning the necessity of reforming people’s education in Russia at the end of the XIXth – beginning of the XXth centuries is of great interest and actuality. The problems of education are on the first place in the past and present time. G.N. Potanin considered that the main idea of reforming Russian schools in the end of the XIXth-beginning of the XXth centuries should be patriotic education of Russian students. As a solution Potanin proposed to introduce the subject “rodinovedenie” (leaning about the country – Russia) in the school schedule. The main result of this reform should be the political stability in Russia. The October revolution and the Civil War in Russia in the beginning of the 20th century showed the truthfulness of G.N. Potanin’s views in this question.

Bondarenko E.V., Revyakin Y.T. Aerobic Exercises as Improvement in Technical Student Training Programme (Base on Body Ballet Technique) // Tomsk State Pedagogical University Bulletin. 2007. Issue 5 (68). P. 50-56

The article describes how the integrated health-improving aerobics exercise programme based on the body ballet technique may increase physical and theoretical fitness, boost motivation of technical university students. Training effects of the integrated programme are compared with the results gained by doing exercises of traditional type. The approach under experiment includes a programme aimed at target training of aerobics capacity, strength as well as at learning body movement skills. The programme features some peculiarities of students’ theoretical background implementation and is carried out in a step-by-step way. A number of tests have been used to determine the efficiency of both experimental and traditional methods. The new experimental approach has proved to be the more beneficial, which is clearly shown by the results of the tests

Trapeznikova O.A. CITATION AS ACTUALISATOR OF THE AUTHOR’S INTENTION IN OLD RUSSIAN TEXT (DATA OF KIRILL TUROV’S SPEECH) // Tomsk State Pedagogical University Bulletin. 2011. Issue 3 (105). P. 27-33

The article covers peculiarities of citation which actualizes the author’s intention in Old Russian texts. Structural characteristics, functions and types of citations are considered. Different aspects of the author’s attitude towards a «strange» word and the specific character of its use in Words by Cyril of Turov.

Keywords: citation, Old Russian text, author’s intention, Cyril of Turov

Galyamina Y.E. STRUCTURAL TYPOLOGY OF CODE-SWITCHING IN THE TEXTS IN ENDANGERED LANGUAGES (ON THE KET AND EVENK DATA) // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 96-100

In the article the author analyzes code-switching and code-mixing in the Ket and the Evenk texts. Several structural types of bilingual code-switching are distinguished. The researcher hypothesizes about communicative and psycholinguistic nature of the phenomena.

Keywords: Ket, Evenk, bilingualism, code-switching, code-mixing, morphosintax

Naumov A.S. REFORM OF RUSSIAN GAS INDUSTRY // Tomsk State Pedagogical University Bulletin. 2013. Issue 12 (140). P. 15-17

This article deals with the problem of natural monopolies on the example of the Russian gas industry. The first part of this paper is devoted to the study of the theoretical foundations of the phenomenon of commercial concession. In the second part of the paper the author analyzed the ways of introduction of the practice of franchising in Russia’s gas industry with its legal and economic features.

Keywords: Franchising, commercial concession, natural monopoly, partial privatization, direct regulation of the industry

Bolotnova N.S. COMMUNICATIVE STYLISTICS OF TEXT: CORRELATION OF THE NOTIONS IDIOSTYLE AND LINGUO-CULTURAL CHARACTER // Tomsk State Pedagogical University Bulletin. 2014. Issue 2 (143). P. 27-31

The article points to identification of generality and difference in content and ways of representation of notions idiostyle and linguo-cultural character, which are topical for modern Russian studies. The comparative analysis of the methods of idiostyle’s studying in communicative stylistics of text and studies of the linguistic and cultural characters in linguistic culture studies is described in the article.

Keywords: language personality, idiostyle, communicative stylistics of text, linguo-cultural character, linguistic cultural studies

Proskura O.V., Minin M.G., Gerasimchuk I.Y. PROBLEMS AND THE WAYS OF INCREASING LANGUAGE TRAINING LEVEL OF STUDENTS, WHO PLAN TO TAKE PART IN INTERNATIONAL ACADEMIC MOBILITY PROGRAMS // Tomsk State Pedagogical University Bulletin. 2014. Issue 6 (147). P. 70-75

The article analyses problems of language training for students, who plan to take part in international academic mobility programs. The article considers language training programs in leading universities of Russia, aims and courses intensity. The article suggests the ways of increasing language training level through special educational forms and methods.

Keywords: international academic mobility, exchange programs, language training, joint educational programs, the level of foreign language proficiency

Tayurskiy A.I., Lobanova E.E., Tayurskaya M.V. FORMATION OF UNIVERSITY COMPLEX AS A MODEL OF INTERACTION BETWEEN LABOUR MARKET AND EDUCATION MARKET // Tomsk State Pedagogical University Bulletin. 2017. Issue 1 (178). P. 126-130

The article deals with necessity of university complexes establishment which allows to form innovative infrastructure and create educational programs to the needs of the real economy and its science-based, high-technology sector. The phenomenon of the university complex involves establishing creative environment for real innovation process combined with the training of a new generation personnel with innovative skills. Managers, professors, scholars, Ph.D. candidates, students, representatives of companies and project organizations who are included in the environment use innovative thinking in all professional and personal processes. Countries with developed economy prove that advantages of innovation-based development are increasing competitive advantage of national economy and settle social and economic issues. Shows the experience of the university complex establishment in several Siberian regions as a model of interaction between labor market and education market in the processes of labour force reproduction for industry. For universities responding to regional challenges means moving to the role of the active subject of formation and implementation of regional economy, including: formation of regional strategy of socioeconomic development; formation and realization of large investment projects on the basis of private-public partnership; scientific-educational outcomes supply for the region (innovation projects and project teams for their implementation), etc. University, which is developed according to the model of the university complex, responds to the challenges of modern socio-economic development of the region. Therefore the university complex is a vital institutional mechanism which is provided with priorities, objectives, projects and resources.

Keywords: innovative thinking, market for services, labour force reproduction, university complex, effective training

Shutova A.V. CONCEPTUAL ANALYSIS OF A LITERARY TEXT AS A BASIS FOR SHAPING A STUDENT’S TEXTUAL COMPETENCE // Tomsk State Pedagogical University Bulletin. 2017. Issue 11 (188). P. 41-45

The main idea of the article is a statement that mastering the basics of conceptual analysis by high-school students enables them to acquire textual competence. Nowadays, there is no standard definition of the term ‘concept’; there are several methods of conceptual analysis. A concept is something versatile. In various fields of studies, researchers draw special attention to one or another aspect of the concept. The article presents a review of some methods of carrying-out a conceptual analysis of a text and of a word generally accepted both in cognitive linguistics and cognitive poetics and in the Russian language teaching methods. The author proposes an improved version of conceptual analysis worked out in accordance with communicative stylistics of the text. This version is adapted to the practical issues of shaping text competences of students at school. This method is illustrated by the example of the concept ‘death’ verbalized in the poem of O. E. Mandelstam. Such kind of work should be given as part of an elective course taking into account that this kind of activity is not included in the curriculum. The course of work is controlled by the teacher because the students need a teacher to explain scientific terms to them, as well as to help them with step-by-step performance of the exercise. It is important to use diverse dictionaries (definition dictionaries, etymological dictionaries, dictionaries of synonyms, of antonyms and others). The goal at this stage is to find necessary dictionary entries and to analyze them to discover coincidences / distinctions in semantics and actual meaning of the key units that actualize the principal attributes of the concept and are reflected in the vocabulary and in the poem of the poet. Equally important is the final stage of the work which is to generalize and to formulate the author’s own opinion on the content of the concept. The article may be interesting for the students of pedagogical universities and the Russian language teachers.

Keywords: concept, method of conceptual analysis, textual competence

Liu C., Liu Z. COMPARATIVE ANALYSIS OF THE CONCEPT “HAPPINESS” IN RUSSIAN AND CHINESE LINGUOCULTURE (BASED ON THE DEFINITIONS IN CHINESE AND RUSSIAN DICTIONARIES) // Tomsk State Pedagogical University Bulletin. 2018. Issue 6 (195). P. 73-76

The article is based on the fact that lexicographic materials reflect the features of concept both in diachrony and in synchrony. The dictionaries with the initial capacity of lexicographic materials provide people with the opportunities to see the semantic and derivational efficiency of the concept and its segments in full, because the lexical meanings fixed in the dictionary for a long period are what people have in mind when they use the word to communicate in a wide variety of circumstances. Happiness is one of the most important categories of consciousness, through which a national conceptual picture of the world is built, recognized and widely spread. In this article, we use the comparative analysis method to disclose different concepts of happiness from the root in the Chinese language and the Russian language. It is concluded that such values as, for example, predestination and inevitability, out of control and volatility, success, high degree of happiness, pleasure, and satisfaction are characteristic of both languages, while the definitions of „a part of life”, „get out of trouble”, „be saved from trouble (calamity)”, „pray for happiness”, and „perfect expectations” are peculiar only to the Chinese language, and the „fate”, „prosperity” „earthly bliss”, „share” and „good fortune” – exclusively to the Russian language.

Keywords: semantic and derivational productivity, lexical meaning recorded in the dictionary, destiny, national conceptual picture of the world, comparative analysis method

Belozyorova E.Y. COGNITIVE ASPECT OF ANALYSIS OF MODERN ENGLISH PHRASEOLOGICAL UNITS // Tomsk State Pedagogical University Bulletin. 2020. Issue 5 (211). P. 80-87

Introduction. The given analysis is about 475 modern phraseological units that contribute to the formation of the phraseological picture of the world. The study examines the relationship of semantics and the form of phraseological units, due to the situation of communication. The phraseology of a language as part of the linguistic picture of the world is included in the framework of the study of cognitive linguistics. Aim. This study is aimed at identifying and describing modern phraseological units, as an example of allegorical expression in the communication process to achieve certain cognitive goals. Material and methods. The presented empirical material in the article is an actual selection from a modern literary text (Under My Skin, The Door That Led To Where, End Game, Liccle Bit, The Art of Being Normal – 2015 publication). Examples were obtained by reading fiction of modern British authors (J. Dawson, S. Gardner, A. Gibbons, A. Wheatle, L. Williamson), by the method of continuous sampling. Results and discussion. The analysis allowed us to consider the cognitive aspect of phraseological units. It is established that a broad approach to the study of phraseology expands the boundaries of phraseological doctrine and allows you to consider more structural and semantic forms of phraseological units. The following modern phraseological units are considered and analyzed in the article: phraseological units, phraseological units derivatives and author formations. The semantic features of derivatives of phraseological units and copyright formations are analyzed in the framework of modern phraseology of the English language. It is shown that the structural complexity of phraseology is based on the cognitive aspect of its semantic structure. Conclusion. The analysis made it possible to identify the structural range of phraseological units and consider their transformative processes according to semantics and situational use. The study shows that the modification of phraseological structures and the introduction of new idiomatic phrases (derivatives of phraseological units and author’s idiomatic expressions) are due to linguistic and cultural needs in the expression of society. All analyzed modern phraseological units of the English language are considered as operational units of thinking of the present time and are a means of reflecting the linguistic picture as a whole. The linguistic picture of the world is a reflection of the external and internal world of a person, his thinking and speech. The modern phraseology of the English language reflects changes in human comprehension, understanding and interpretation of the outside world. The phraseological unit has a complex structure and belongs to a special linguistic category, which leads to an increase in the interest of cognitive research. Thus, the study of phraseology at this stage should be focused on the phraseological unit, its meaning and its usage.

Keywords: cognitive phraseology, modern phraseological units, derivation of phraseological units, semantics and structure, modern vocabulary of the English language

Rumbeshta E.A., Vlasova A.A. Profile Training and Preparation of the Future Teacher // Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 90-95

The article is devoted to additional methodical preparation of the students V of a rate to work in conditions of profile school on the basis of development and realization of a special rate: Profile training and preparation of the future teacher. In clause there is a speech about changes in a society connected to them by new tasks of education, about functions of profile school, her of a history in Russia. The contents of a special rate is given, the questions considere during realization of a rate are designated. Given clause will be useful both teachers, and students of pedagogical high schools interested by a problem of preparation of the teacher’s staff for work in conditions of profile training

Nesmelova N.I. Dynamics of a functional condition of the person at adaptation to information loading. // Tomsk State Pedagogical University Bulletin. 2005. Issue 7 (51). P. 158-164

Four types of individuality differing in extro-vercy, neuro-tism, functional asymmetry, vegetative regulation and activation of central nervous system are marked out. The author argues that these types are characterized by different success in operator's adaptation.

Kuryanovich A.V. WAYS OF REALIZATION INFLUENCING OF COMMUNICATIVE INSTALLATIONS IN MODERN EPISTOLARY THE TEXTS OF ADVERTISING CHARACTER // Tomsk State Pedagogical University Bulletin. 2009. Issue 4 (82). P. 107-111

In clause the ways of realization influencing of communicative strategy in modern epistolary the texts of advertising character are investigated. The texts of commercial, political and social advertising having a format of the electronic or printed letters are analyzed. Is judged a high degree of pragmatical potential of the given sort of the texts, which makes their genre-stylistic feature.

Keywords: the communications, speech genre, pragmatical potential of the text, epistolary discurs, communicative installation, influencing communicative strategy of the text, influencing function of the text