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| 4101 | The paper presents research of the frequent lexical items in early short stories by V. Nabokov. The study is based on defi ning the lexical-thematic groups in the texts. Having analysed the structure of the groups, the ratio of the more frequent lexical units to the less frequent ones and the correlation between the lexical items, we have made a number of conclusions which could facilitate understanding the author's artistic worldview. Keywords: lexical item, thematic distribution of the lexis, lexical-thematic group, frequent lexical item, group overlapping, group inclusion, group juxtaposition | 1482 | |||||
| 4102 | The article deals with the questions about teacher-musicians training for scientific and research work at universities. The ideas of personal and creative approaches for scientific and research work of students and their cowork with teacher-musicians are stated. Peculiarities and opportunities of educational and scientific platform creation in the context of teacher-musicians practice are revealed. Keywords: art, music, professional competence, personality, education, music pedagogy | 1482 | |||||
| 4103 | The creative works of the Tomsk rock leader of the late 1980s – early 1990s V. Shestakov are considered in the given article in order to describe the lingvo-cultural originality of the regional infosfer. The poet’s discourse is seen in the aspect of the reflection of Siberian punk subculture in it. Born in the years of perestroika, the Siberian punk embodied in poetic texts own tragic vision of the social reality of the USSR in transition and clearly outlined protest not only against the official ideology, but also against the absurdity of the world order as a whole. A striking example of Tomsk Siberian punk version was the creation of the group “Children of Obrub” and its leader Viktor Shestakov, in whose poetry such traits as hypertrophic nihilism, pessimism, nonconformism, and acute social orientation are embodied. These features are characteristic of Siberian punk subculture as a whole, they originally refracted in a peculiar system of symbols and images inherent idiostile of creative language personality of Tomsk rock poet. Keywords: regional infosphere, creative linguistic personality, Siberian punk subculture | 1482 | |||||
| 4104 | The article reveals the specifics of the genesis of money and monetary relations in primitive culture from the perspective of facts stated in anthropology, which sufficiently suggested that money existed in primitive culture. Directly to economic exchange (barter), they were not required, but the money worked in non-functioning forms of exchange and initiated rational disposal of surplus. Money in the ritual exchange of “Kula” united the different parts of the primitive society, after that the economic exchange was possible. In the ritual of “potlatch” the money were fixed amount consumed for sacrificial benefits that had to return to the owners with increasing in future. Keywords: money, culture, money`s genesis, primitive culture, money relations | 1482 | |||||
| 4105 | . | 1481 | |||||
| 4106 | The main tendencies of forming the professor corps of the Tomsk State University in 1917-1945 are considered in the given paper. They are proletarianization of the teaching staff, ide¬ological conciliation with the Soviet power, awarding ranks and academic degrees without defending theses; promotion, planning in training scientific staff. The work was performed due to financial support of RGNF (project Na 00-03-00239). | 1481 | |||||
| 4107 | Beginning from water systems and soils, all series connection links of this chain can be viewed as deposition or oozing mediums in relation to toxic devices or linkages, in which there is a dynamic balance realized in system uptake - eduction or uptake - accumulation -eduction. | 1481 | |||||
| 4108 | The system of education as an economic branch and its product - educational services - are analyzed. The economic functions of education are investigated in the article. | 1481 | |||||
| 4109 | The hybrid Baker’s method together with the cor-relative functional by Lee, Young and Parr was used for constants calculation of the quadric field interaction of the compound sets of cooper, silver and gold. The results were compared with the data of microwave spectroscopy in the gas phase. The authors analyzed the quality of calculation with the use of pseudo-potential and widened basis conditions for cooper compounds. On the base of Messebauer spectroscopy and the aforementioned calculation of the input of the atom orbit of gold and the importance of Messenbauer chemical shift | 1481 | |||||
| 4110 | The article “The Study of Students Peculiarities as the Basis of Individual-Oriented Physical Training of Students at Nonspecialised Higher Education Institutions” is devoted to the analysis of the results of the study of students peculiarities, their attitude to physical training and the role of this kind of training in the life and professional activity of a person, young people’s needs, their interests, aims in life and the values shared, the peculiarities and preferable types and forms of spending spare time in order to use the results obtained to increase the effectiveness and quality of physical training of future specialists. Keywords: students, physical training, values, questioning methods, sampling | 1481 | |||||
| 4111 | The article gives the review of the existing approaches to examining comparisons both in linguistics as a whole and in the language of fiction. Enrichment of artistic impression realizes by reflection sensitive- visual form of real world in a human mind through comparison, with consider in gender aspect. This way helps discover number of additional signs in gender concepts by rapprochement with different things (characteristics, phenomena, etc.). Keywords: analysis of literary text, individual style, comparison, image, gender markers | 1481 | |||||
| 4112 | In the article we make the detailed analysis of processes of transforming the innovatory information and forming the production line of innovations in macroeconomic systems. We worked out mathematical expressions, describing these processes. Analyzing those, we can define the structure of cumulative costs and also classify the sources of their occurrence. It gives us the opportunity to optimize the costs in order to minimize them. Keywords: economic systems, logistics, logistic analysis, flow of useful resources, production line of innovations, logistic operations, cumulative costs | 1481 | |||||
| 4113 | In this article we can see the application of Marxian and Weberian conceptions of estrangement for the description of the conditions of work and education in the USA in the 19th century. If in the Marxian conception the estrangement in capitalistic society increases permanently, then in Weberian conception the estrangement weakens by the increase of qualification and by the reformation labour ethics of “beruf”. However in case of the USA we can see what the estrangement was not weakened owing to reformation labour ethics of “beruf”, but owing to diversification of possibilities. The problem of estrangement is a problem of development of capitalism but it needs its own methodology. Keywords: estrangement, education, diversification of possibilities, colonization of new lands, USA, K. Marx, M. Weber | 1481 | |||||
| 4114 | An issue of activity of Krasnoyarsk school of law during the Great Patriotic War is considered on the basis mainly of archive materials. The theme of legal education during the war period did not receive adequate coverage in the scientific literature. The works are basically of review nature and many aspects of the problem remain unexplored. It is shown that the war directly affected the school’s life. The school building was transferred to the military department for flats of military men and classes had to be given in the premises of the hostel. Military and military medical business played a large role in the learning process. As a result the majority of alumni after graduation from the school became prepared military specialists. At the beginning of the war the people’s commissariat of justice of the RSFSR assigned the task for the school to prepare as many graduated lawyers as possible. As a result if in 1942 19 people graduated from the school, then in 1943 – 54 people. Mass enrolment of cadets caused discipline problems. In 1942-43 academic year students missed 4339 hours, 2048 of them are for good reasons. There were 82 tardies for classes. 20 people were subjected to administrative penalties for absenteeism and tardiness. The fight against misconduct was conducted by party and Komsomol organizations of students. Graduates of the school worked both in the territory of the Krasnoyarsk region and beyond, for example in the Primorye Territory, Urals, Ukraine. In 1944 with the revival of legal education in liberated territories capital funds were transferred exactly there. As a result Krasnoyarsk school of law among others was closed. Keywords: Krasnoyarsk Region, the Great Patriotic War, Krasnoyarsk Law School, legal education in the USSR, judicial authorities | 1481 | |||||
| 4115 | Introduction. The problem of training competent specialists in the sphere of service and production has remained relevant over the past decade. The demand for personnel with professional linguistic competence sets a problem for the teaching community to develop new training courses and programs in a foreign language of a specialty, an important component of which is mastering the language of the professional sphere. Teaching aids and textbooks on the language of the specialty are being created. However, the question of creating textbooks for single-subject specialists, for whom a foreign language is a tool for carrying out their professional activities, remains open. Aim and objectives. The aim is to create a model of a textbook on a foreign language for specific purposes in the sphere of tourism. The scientific novelty of the research lies in the development and application of new models of language training for narrow-profile specialists. Material and methods. The material of the research is based on the theoretical works of national and foreign scientists working in the system of professional training for the sphere of production and services. The methods used at the empirical and theoretical levels are in close interaction: analysis of scientific and methodological literature, scientific observation, generalization of experience, analysis and synthesis, comparison, modeling, extrapolation. The empirical basis of the research is the results of the practical application of the competence-based approach and the communicative method in teaching French to personnel in the field of tourism. Results and discussion. Many years of experience in training personnel for the tourism sector showed the effectiveness of the competence-based approach in teaching French for specific purposes, the effectiveness of the program “French in the sphere of tourism” and revealed the necessity to design a textbook on French for specific purposes. The proposed author’s model of the textbook «French in the sphere of tourism» is intended for students of linguistic universities, faculties of tourism, staff of hotels and travel agencies. The structure of the textbook includes the following components: course modularity, special vocabulary (terms and professional jargon), a list of professional skills and communicative situations of business communication, methodological techniques that allow students to form a readiness for professional activity using a foreign language. Conclusion. The developed and tested French language courses in the sphere of tourism follow the main/basic principle of the language for specific purposes – the use of authentic materials: guides, catalogs, travel brochures, travel guides, as well as websites of hotels, tour operators, and regions of France. However, learners need a teaching aid for the proposed course. A textbook is needed, which will systematically present the modules, the tasks of mastering each module, the specifics of exercises/tests and the requirements for the tasks of the module. The author’s model of the textbook “French in the sphere of tourism” is focused on specialization in three sectors: hotel and restaurant business, tourism as an industry/service sector, where the realia of industrial, organizational and managerial culture are of great importance. The emphasis is on the formation of appropriate psychological attitudes of service personnel in accordance with the requirements of European service standards. This textbook model can be extrapolated to other languages and training profile. Keywords: foreign language for specific purposes, linguistic and professional competence, modular structure, a textbook model, training of specialists, tourism | 1481 | |||||
| 4116 | . | 1480 | |||||
| 4117 | In this article you will find the information about the matter of anthropological ideas in professional pedagogical education. Three aspects are under study: anthropological consciousness; anthropological technology and spiritual relationship in the system of teachers' training. Anthropological consciousness is based upon integral conceptual study of human nature. It arises either through the system of anthropology or through the process of modeling a human as integral formation. Integral study of human nature permits to understand the integral culture through studying the courses of a series «Study of Human Nature». This system is worked out by the author of this article and is defended in the author's thesis for a Doctor's degree «Theory and Practice of Courses of a Series» Study of Human Nature» in Pedagogical Education structure» (Yaroslavl - Tomsk, 1999). | 1480 | |||||
| 4118 | The article is devoted to the first in the literature and publicism of the beginning of the XIX century Siberia research edition – «The Siberian bulletin» by G.I. Spassky. Special attention is paid to the principles of selection of the material, ways of its submission which as it is represented, are caused by specificity of recognition of Siberia in culture of the beginning of the century. East Russia is comprehended in «The Siberian bulletin «as exotic territory; receptions of its description go back to utopian performances about «the far grounds». Spassky’s magazine played a determining role during formation of the ambivalent image of Siberia – on the one hand, the parts of Russia adjoining with it territorially and «other» ground regularly studied, on the other hand, the remote, novel, occupied the people conducting essentially other lifestyle, than to what the intellectual of «the Education Age» got used to. | 1480 | |||||
| 4119 | The basic directions of development and the concept of relativistic mechanics are considered. The material of paper can be used at studying theoretical physics at pedagogical universities. | 1480 | |||||
| 4120 | The work relates to communicative stylistics of text and devoted to the problem of effectiveness of author and reader communication. In the article we research individual communicative “universalities” – “maxims” of B. Pasternak, which are regarded as individual (typical for the author) constructive principles of text building. The “maxims” analysis and their description are realized with the help of “testing standard” and common rules of verbal-fiction text building. | 1480 | |||||
| 4121 | Golovchiner V.E. - // Tomsk State Pedagogical University Bulletin. 2007. Issue 8 (71). P. 140-142 - | 1480 | |||||
| 4122 | The investigations of indole-3-acetic acid (IAA) were performed for three different peat-moorsh soils - Czarna Wies, Otoczne and Kwatera 17 located in the Biebrza River Valley in Poland. Each considered soils were utilized as meadow. Soil samples were taken from two depths: 5-10 cm and 50-80 cm. IAA, total organic carbon (TOC), dissolved organic carbon (DOC) in peat moorsh soils from these samples were analysed. The significant differences in the concentrations of IAA, TOC, and DOC between two investigated depths of among peat moorsh samples were observed. The measured concentrations of total organic carbon in the considered soils ranged from 37.2 to 45.6 %. Generally, the decrease of IAA, total organic carbon, however, increase of DOC concentration with depth of profiles was observed. The contents of dissolved organic carbon in the soils ranged from 5.3 to 19.4%. The quantities of IAA decreased simultaneously with TOC values and with the increasing depth of the soil profiles. The highest contents of IAA was determined in high layers of moorshes and ranged from 110,1 to 128,7 µg kg-1 dry mass. However the concentrations of IAA in deeper layers were lower and ranged from 69,3 to 87,1 µg kg-1 dry mass. Keywords: Peat, chemical characteristics, organic carbon, dissolved organic carbon, indole-acetic acid. | 1480 | |||||
| 4123 | Different translations of Chekhov's narrative «A Dreary Story» into the French language are considered in this work. Translator's choice of a narrative title is in the center of our attention. Difficulties of a translation process which are connected with unbiased language peculiarities, specific character of Chekhov's works, and difficulties of the story itself are analyzed. Keywords: Chekhov, «A Dreary Story», translation into the French language, translator's decision | 1480 | |||||
| 4124 | The article is devoted to the reform of Teacher’s Institutes of the Provisional government in 1917. The general characteristics of the reform, its main issues and the changes provided are reviewed and analyzed in the given article. The author assesses the role and the significance of the reform of 1917 during the transitional period from the prerevolutionary to the Soviet model of the Russian educational system. Keywords: the reform of the Provisional government, Teacher’s Institutes, history of pedagogical education | 1480 | |||||
| 4125 | The structure of human activity in the logics of subject-object relations makes the unity of materially converting, spiritually cognitive, spiritually valuating, and communicative activities. The content and form of pedagogical process of art activity change owing to specific qualities: emotionality, figurativeness, subjectivity, infectiousness and dialogic character. The subject of pedagogical activity should possess a complex of art-pedagogical qualities inclusive of ability to organize and manage pedagogical process, expressed in making a creative plan of the lesson and in its artistic realization; in ability to improvise; in comprehending his or her own individuality, the subjective nature of creative activity; in dialogic forms of communication; in mastering the reflective mechanism. Keywords: human activity, individual’s socialization, universally creative process, interpenetration of art creativity into pedagogical activity. | 1480 | |||||
| 4126 | Prospects of development of the system of physical experiment for rural and small schools are investigated. Possibilities of practical realisation of the technique of research physical experiment in its various kinds are presented. Problems and decisions on formation of offices of physics and natural sciences at rural schools are considered. Keywords: small school, rural school, educational equipment, physical experiment. | 1480 | |||||
| 4127 | We present a synopsis of superextended Landau models possessing both worldline supersymmetry and graded internal symmetry acting in the target space. The main focus is on the recently constructed model with the worldline N = 4 supersymmetry and the target ISU(2|2) symmetry. Keywords: supersymmetry, Landau levels, superspace | 1480 | |||||
| 4128 | The article examines the methodology of teaching World Englishes. The author determines the concept of familiarization and analyses the developed practice-oriented methodology of introduction to World Englishes. The author points out that it is necessary for students of linguistic universities to be aware of different varieties of English in order to raise their professional language level. Keywords: World Englishes, Indian English, familiarization, practice-oriented cource, methodology of familiarization | 1480 | |||||
| 4129 | The article is dealing with the description of specific of the Russian verbs conjugation in the linguodidactical aspect, which demands the accounting of the principles of availability, presentation, consciousness and activity in teaching Russian as a foreign language. In this regard the transformed for educational purposes academic model of this category is considered, the scientific description, educational and methodical providing of this theme in reference and guide books for Russian as a foreign language are analyzed. It is established that in these normative documents and training materials the importance and difficulty of this subject isn't considered, there is no clear and simple explanation of this theme, it isn't enough exercises focused on fixing and control of its digestion. The complexity of the verbal category of conjugation doesn’t promote learning by students complete and consistent idea of conjugation system of the Russian verbs therefore authors of the article unite methods of reproductive and productive approach to studying of a subject and suggest foreign students to remember the facilitated model of system of conjugation in classes and groups with obligatory memorization of some difficult verbs. In final part of the article the algorithm of an explanation of the Russian verbs conjugation based on inductive approach and directed to simplification of digestion of complicated grammar is described. Keywords: conjugation of Russian verbs, Russian language education, inductive approach | 1480 | |||||
| 4130 | Introduction. The dialogue of Russian and Western European literature, translations of foreign texts and their assimilation in the host culture, the creation of national world images – all these issues are relevant in modern literary criticism, translation studies, and country studies. The aesthetic principles of S. Ya. Marshak in translating the poetry and prose of the Italian writer J. Rodari correspond to his concept of translation-portrait and organically fit into the history of Russian and Italian literature for children in the middle of the 20th century. The purpose of the article is seen in the disclosure of the relationship between the principles of Marshak-translator and their refraction in translations of poetry and prose by J. Rodari, addressed to the child reader. Material and methods. The material of the study is critical articles by S. Ya. Marshak, poems by G. Rodari “What do crafts smell like?”, “Venice” and the prose story-tale “The Adventures of Cipollino”, translated by Z. M. Potapova and edited by S. Ya. Marshak. The work uses receptive and imagological approaches, comparative-typological, comparative-historical and comparative-comparative methods, as well as contextual and content analysis of Rodari’s original works and their Russian counterparts-translations. Results and discussion. There are different types of translations – “address” translation by K. I. Chukovsky, “translation-portrait” and translation-editing by S. Ya. Marshak. In accordance with the poetics of Italian poetry for children and the Italian literary fairy tale, S. Ya. Marshak’s translations of G. Rodari’s poems and the translation-retelling of the story “The Adventures of Cipollino” are analyzed. The folklore origins of Italian children’s literature are revealed, the connection of the fairy tale about the onion boy with the traditions of “commedia dell’arte” and with a fairy tale, the features of the reader’s perception of the child are revealed, the “double” aesthetic position of the author writing for children is comprehended: “adult” consciousness, resurrecting in itself the consciousness and worldview of the child. The translation principles of S. Ya. Marshak-poet and S. Ya. Marshak-prose writer are considered and compared. The role of the works of G. Rodari in the formation of Russian-Italian literary and cultural relationships and in the formation of Russian literature for children is emphasized. Conclusion. The closeness of the translation principles of J. Rodari and S. Ya. Marshak is analyzed, the correlation of the translation strategies of the Russian author with the traditions of Russian translated literature is clarified. The role of S. Ya. Marshak and M. Gorky in the opening of the State Publishing House of Children’s Literature in 1933 is revealed. The circle of writers who laid the foundations of Soviet literature for children in the first half of the 20th century is determined. The connection between the translation principles of S. Ya. Marshak and the concept of modern adaptive translation by G. M. Kruzhkov is revealed. For the completeness of the reception of Russian literature for children, the article by M. I. Tsvetaeva “On the new Russian children’s book” is used. Keywords: S. Ya. Marshak, G. Rodari, translation, poetry, prose, The Adventures of Cipollino, literature for children, reception, Russian-Italian literary relationships | 1480 | |||||
| 4131 | Zagrevskiy V.O. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 20-23 . | 1479 | |||||
| 4132 | Litvin A.I. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 54-56 . | 1479 | |||||
| 4133 | In the article we consider idea that culture can renders a great positive influence to the education in the present time, if we prefer the traditional fundamental values of society. This situation is compared with reform of education in the rast. West traditional values and Russian traditional values and its influence to the education are analysed in the article. | 1479 | |||||
| 4134 | The article underlines the necessity of peculiarities in organizing the pedagogical-educational process among the children of preschool age in minor ethnic groups of the North of Tomsk region. The authors define general trends of real¬izing ethnological approach; disclose specifics of the con¬crete objectives, achievement which will assist formation of ethnic self-consciousness, revival of traditional culture. Keywords: - | 1479 | |||||
| 4135 | The article presents the results of the operational analysis of the basic indices in the field of mass physi¬cal culture and sport and the highest achievements in Tomsk region over a 10 year period of changing of our society. | 1479 | |||||
| 4136 | Russia in the context of the extended forecast of the development of the world economy: desired state and conditions for its achievement. | 1479 | |||||
| 4137 | The article deals with the different types of communicative conditionality of word-formation processes: the correlation of word-formation with the formal aspects of textual structure and the conceptual development of national discourse. | 1479 | |||||
| 4138 | This paper presents some results of personal traits of Physical Training teachers. Different personality characteristics connected with profession are studied on basis of typological approach of professional preferences by J. Holland | 1479 | |||||
| 4139 | In the article the realized research on the revealing of pedagogical and psychological conditions of formation of educational identity in professionalization and stabilization of mental health of teacher-graduates, existential dialogue as the psychological criterion of readiness for selfdevelopment and innovative activity in the morden conditions of education is discussed. Selfmonitoring in the context of the realized research is considered as the begining of reflection over existential sense of pedagogical profession. Formation of existential dialogue in the structure of educational identity can be organized in the conditions of engineering of educational environment by means of pedagogical training with elements of balintovskiy sessions and gestalt. Keywords: education, existential pedagogy, management of educational process, quality of education, selfmonitoring, reflection, pedagogical training | 1479 | |||||
| 4140 | In the article general problems of fundamental university education are discussed. Concept of the formation of the model university fundamental mathematical education is described. Keywords: university mathematical education, fundamental model | 1479 | |||||
| 4141 | The paper analyzes the activities of the First (1821 - 1838) and the Second (1852 - 1864) Siberian Committees aimed at establishment of rational education management system in Western Siberia. Interaction between the central and the regional authorities is discussed, debatable points are revealed and the results of changes in education management system are summarized Keywords: Siberian Committees, reform, education, Western Siberia | 1479 | |||||
| 4142 | The article presents analysis of the title motif «gnezdo» in the novel «Home of the Gentry» by I. Turgenev. On the assumption of the opposite image «gnezdyshko» here are given some observations and conclusions concerning its own meanings, connected with Turgenev's philosophical and world-view conception. Keywords: I. Turgenev, the novel «Home of the Gentry», Parisian topos, Russian national life's conception, Turgenev's existential conception | 1479 | |||||
| 4143 | In specialist training the diagnostics is considered to be an immanent component. The rapid diagnostics in the training of specialists provides feed-back between the faculty and students. The diagnostics quality largely determines the effectiveness of the educational process. The level of diagnostic component depends on the data, criteria, methods and tools used and also on specialists’ qualifications. The level of a diagnostic component is in dependence from used parameters and criteria, methods, toolkit, qualification of experts. | 1479 | |||||
| 4144 | The article substantiates the phenomenon of exoglossy in the aspects of social, contact linguistics as well as structure and function; the linguistic specialization of exoglossic theory is indicated regarding the enlargement of interpreting the nature of borrowings; levels and the apparatus of the presented theory are described. Keywords: borrowings, language development, exoglossy, endoglossy, metaglossic parametrology. | 1479 | |||||
| 4145 | This article is devoted to the efficient realization of the set: “Art therapy in teaching” in the program “Teacher’s health in Krasnoyarsk region”. There is a description of the used methods and results, which were reached during the research. Keywords: health, public health, health program, art-therapy, art-therapy classes | 1479 | |||||
| 4146 | In this article the author deals with on the notion of collective responsibility, which is discussed in different studies. Increasing interest to the collective responsibility is a result of the changed technological activity. In the article the author declares that the notion of individual responsibility is limited in the complex conditions of the collective activity. However, turning to the idea of collective responsibility has also some controversies, which the author attempts to explain and suggest ways to overcome them. Keywords: moral responsibility, individual, collective and corporate responsibility, scientific and technological activity | 1479 | |||||
| 4147 | The abstract discusses the specifics of the design and assessed effectiveness of the competence-based educational program under andragogical practices. The differences between the appliance of competence-based approach in educational practices and human resource management are marked. Possibilities of application of models of competences for the assessment of productivity of the competence-based focused educational program are experimentally shown. Keywords: competence-based approach, competence, the competence-based educational program, andragogical practices, model of competencies | 1479 | |||||
| 4148 | The article deals with the present situation, problems and way-outs of educational system of special children in Tomsk region in the variety of its components: special, integrative and inclusive types of education are explored. Special attention is paid to distance learning as an important form of education being realized in different types of educational institutes. Keywords: children with special needs, handicapped children, special education, integrative education, inclusive education, distance learning, Tomsk region | 1479 | |||||
| 4149 | This article describes the background of spiritual and moral personal enhancement, the basic spiritual and moral preservation conditions are raised. Keywords: education, spirituality, the spiritual and moral health, moral consciousness | 1479 | |||||
| 4150 | The aim of this article is to apply the question patterns classification commonly accepted in Russian grammar to the texts of Russian advertisements. Since advertisements are to establish contact with the target audience and to motivate it to follow the subtle instructions of the copywriter, questions are very useful for this purpose, thus they are so common in ads. This article gives an overview of the most widespread types of patterns such as affirmativeinterrogative (implying a short/full answer), imperative-interrogative and rhetorical-interrogative ones. Moreover, the article focuses on some specific structural and grammar features of question patterns found in Russian ads such as the choice of tense and aspect forms of the verb, the type of pronouns used, typical grammar structures, etc. Keywords: advertisement, question, question pattern, implicit/explicit question, rhetorical question, ellipsis | 1479 | |||||




