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| 5101 | The article attempts to develop the genre model of the electronic poly-addressee letter. Emphasizing the monothematic character of the poly-addressee letters, the author divides them into three groups (political, social, and psychological). The next genre parameters of the poly-addressee letter are also to be noted: phatic macro-intention, diffusion between person-cantered and status-cantered communicative fields, complicated nature of the addresser (symbiosis of the virtual and the real communicant), dual nature of the addressee. Keywords: the genre of electronic poly-addressee letter, phatic communication, mono-addressee, massaddressee, group-addressee, person-cantered / status-cantered communicative fields, virtual / real communicant, dual nature of the addresser | 1723 | |||||
| 5102 | In the article the science is considered a sociocultural system and a social institution, the directions of reciprocal influences of science and culture are set. The science is represented as a complex system, which exists as a cultural field. For this reason the author gives definition of culture, it implies an over-natural system and mixes material and moral artifacts. The science and scientific knowledge focus on understanding, research, explanation and modification of outward things. The author analyzes the sociocultural factors, which determine the formation of scientific knowledge, such as values, traditions, rules and regulations established by society; considers the change of outlook with the change of historical periods; gives examples of some scientific activity modifications. In the last decades the science becomes more than only the scope. It is also the ideology, the way of knowledge systematization. This process increases the level of mutual influence of science and culture. Consequently the science is a unique social institution, which sets trends to develop the main component of culture. Keywords: science, culture, sociocultural factors, tendencies of progress | 1723 | |||||
| 5103 | The article considers the results of the Round Table “The development of Russian national world-making in the space of intercultural dialogue: Russia and Germany”, held on December 2, 2013 in Tomsk State Pedagogical University. A brief review of the reports delivered, their relevance and scientific innovation are marked. Keywords: literary comparative studies, Russian-German literary and cultural interaction, national worldmaking, dialogue of cultures, gender identity, critical reception, author, imagology, translation studies, contact connections | 1723 | |||||
| 5104 | This article summarizes the main problems hindering the development of the strategy of innovative development of Russian economy. The main factors impeding the development of innovation are analysed. The model of China’s innovation strategy was considered and proposed as an example. This model has proven its effectiveness even in the face of the global economic crisis by launching a sustained, large-scale, complex program, becoming the world’s factory and world laboratory for the production of innovations. Strategic direction will increase the competitiveness of the economy of our country and help to move from the use of natural resources, to an economy based on innovative development. Keywords: innovation strategy, technological innovation, innovative activity, organizational and managerial innovations, Advisory democracy, global transformation, commercialization point, overtaking development | 1723 | |||||
| 5105 | The article examines main strategies of negation of pronouns and adverbs in central dialects of Selkup, on the basis of Narym, Vasjugan and Tym dialects. The negative pronouns and adverbs are formed by a marker of negation |naj| and occur in sentences with a negative predicate which manifests obligatory double negation. There can be two types of negative predicates: 1) those is formed by negative particles – |aśa| ‘NEG’, |i̬kә| ‘Neg.Imp/ Neg.Opt’ preceding the verbal predicate; 2) inherent negative predicates |ćāŋku-| ‘be absent’ |nʲetu-| ‘be absent’, |nʲetu| ‘there is no’, |čedalbɨ-| ‘not be able’. So, in this case, negative concord takes place. According to the proposed thesis, in the dialects under study, negative pronouns and adverbs were formed, with the help of the particle |naj| with emphatic semantics‘even, too’, and obtained negative sense through the Jespersen Cycle, as a case of grammaticalization process. Keywords: negative pronouns and adverbs, negation, grammaticalization, Jespersen сycle, endangered Siberian languages | 1723 | |||||
| 5106 | The article presents the analysis of general cultural and professional competences of the future specialists of higher technical school considered as the basis of professional-moral stability of trainees. The essence of professionalmoral stability is reviewed as integrative quality and the internal characteristic of professionalism directed on selfrealization of the future specialist in professional activity. Analyses the content of the “professional culture” by means of professional context as attributive property of professional group owing to a division of labour with revealing the certain kinds of special activity. Carries out the revealing of the structure of professional culture from praxeological and spiritual sides. Considers the professional culture from the view point of axiological component as set of steady values in the sphere of the future professional work with the student’s personally-significant objectivation. As a result of generalization of scientists approaches the professional culture is defined as set of special and social knowledge, skills, qualities, valuable orientations of the person which display in subject-professional work and provide a higher level of efficiency of its performance. Comprehension of professional culture phenomenon allows to assert that professional-moral stability is a component of professional culture of the person and covers special and socially–guided knowledge. Professional-moral stability is analyzed as a condition, productive process and result of mastering and creation of the professional–moral values. It provides formation of all components and their complete development in activity. On the basis of the analysis of key general cultural and professional profile competences of Federal State Educational Standards of Higher Professional Education of the 3-rd issue for the lines of specialities of technical structure (the mechanical engineering, architecture and town-planning, industrial and civil construction, chemical technologies in the industries, information technologies) were allocated basic general professionally significant qualities and competences of the future specialists making the basis for their professional-moral stability. Keywords: professional-moral stability, general cultural and professional competences, professional culture, integrative quality | 1723 | |||||
| 5107 | Suprygina G.G. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 23-29 . | 1722 | |||||
| 5108 | Milevskiy O.A. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 37-44 . | 1722 | |||||
| 5109 | Eremin L.P. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 59-61 . | 1722 | |||||
| 5110 | The article devoted to the methods of Benars instability and Taylor's current demonstration in the course of nature study | 1722 | |||||
| 5111 | The author analyses «Fantastic Travellings* by Senkovsky as a parody of the novel «The Wanderer* by Weltzman. Senkovsky is parodying the romantic principle of duality and doublicity in «The Wanderer* which is manifested firstly in poetical philosophy oftravelling of «Mindand Heart*. Accordingly, «Scientific travelling to the Bear Iceland* is looked upon as a parody oftravelling of mind, and «Travelling to Etno* as a parody of heart travelling. | 1722 | |||||
| 5112 | Coordination of Activities (Teaching-Learning, Menegering and Scientific Support Activity) is the main point of the article. It presents the 5 interdependent levels of Teacher's and Teaches' Trainers professional skills. The Activity Analysis is also aspecial point of concern. The idea of Children-Adult Academies gives the example of a new model of co-organization of Students'. Teachers', Teachers Trainers' Activites. Problem solving and Project Forms of Activity are the most preferable ways of working with large grous of people in Education. | 1722 | |||||
| 5113 | The article treats some peculiarities of the use of the lexeme Dutch in occasional phraseological units. A classification of these units has been put forward. | 1722 | |||||
| 5114 | The article deals with teaching refresher course students listening comprehension, difficulties they face, skills, they acquire and comprehension tasks that help understanding oral speech. Keywords: studying, listening, skills, tasks. | 1722 | |||||
| 5115 | Comparative evaluation of modifi cations in the biological and social criteria for long-term partner selection in representations of female junior university students and specialized school students was conducted. Both groups studied revealed discrepancies between biological and social components of selection. Female considered more attractive masculine men in the context of long-term partnership. At the same time, they expected at masculine male behavioural pattern that was not distinctive for masculine males. Keywords: long-term relationship, masculinity, femininity, biological, social-determinant, behavioural pattern | 1722 | |||||
| 5116 | The process of personal and professional formation of students includes teaching and educational component. There is a significant difference in the formation of professional identity of students of full-time and part-time offices. The use of a personalized approach to the organization of the educational process extramural students contributes to the quality of the training of future teachers, professionals. Keywords: self-monitoring, personalized education, crisis professional self-identity education, teaching and learning process | 1722 | |||||
| 5117 | The article analyses the features of the oral narrative, reveals its genre features, gives the classification of the Angarsk narrative texts and set their semantic and axiological dominants. The source of the research is the stories of the people from the flood zone of the Boguchanskaya HEPS (hydro-electric power station), recorded by the author during dialectological expeditions to the Kezhemsky and Boguchansky regions of the Krasnoyarskiy krai in 2012–2014. The macrostructure of the Angara narrative review is based on the short stories material about the transmigration from the Boguchanskaya HEPS flood zone. We also identify the stylistic features of narratives. Keywords: narrative, narrative subject, speech genre, typology, textual macrostructure | 1722 | |||||
| 5118 | The article contains the attempt to explain almost total absence of women among the great philosophers on the basis of the Marxist theory of activity and pedagogical ideas of Ewald Il’yenkov. The author shows that the ability of the philosophical perception of the world is formed in the children’s games by certain toys. The content of the boys’ game is changing historically, as it is linked to the progress in technology and weaponry, and the girls’ games are historically unchanged, as they are related to the imitation of family life and child care. The ever-changing play of boys they contribute to the formation of creative and comprehensive perception of the world, while the routine games of girls form their reproductive and rigid mindset that excludes philosophy. Keywords: women, philosophy, praxis, interiorization, way of thinking, children’s game activities, children’s toys | 1722 | |||||
| 5119 | The article discusses prospects of using the method of tandem leaning in Master courses of a multidisciplinary university. The conventional concept of tandem learning is broadened and it does not necessary apply to leaning foreign languages by means of intercommunication between two speakers of different languages. The author argues that in a multidisciplinary university a tandem can include Master students of various specializations. The article provides a reflection on a tandem learning experience when organizing Master of Linguistics students’ internship. In one case the second party of the tandem was Master of Engineering students, while in another case the second party of a tandem was students of an additional qualification program “Translator in the sphere of professional communication”. The two-year successful experience has proved the efficiency of using the method of tandem learning in a multidisciplinary university. Keywords: foreign language, Master courses, multidisciplinary university, internship, tandem learning | 1722 | |||||
| 5120 | The article deals with prototypical categories “man”, “woman”, “human” in the language conscience of men and women. The investigation is based on the theory of Oswald Ducrot and Jean-Claude Ascombre who suppose that the perception of the best representative of the category, that is typical of the majority of language speakers, underlies any lexical independent word. The aim of our research is to investigate the correlations between communicative-pragmatic potential of the adjectives and the degree of prototypicality of denoted quality in the perceptions of men and women about masculine and feminine qualities. The research bases on the experimental data obtained from Russian participants in our experiment. Keywords: prototype, category, prototypical world map, associative experiment, communicative experiment | 1722 | |||||
| 5121 | The article explicates components expressed in reproach genre which are marked by gender and have great cognitive value. There were identified core types of determination, value scale, value criteria, main perception channel, cognitive and pragmatic functions, types of emotional correlation and ways of speech intensification. Serial “Deffchonki” was taken as the material for the analysis; special attention was paid to the first part, because it has to involve the spectators into the activity continuum in order to keep their attention and interest up to the end of this serial. The core investigation method is cognitive and semantic analysis. The most valuable for the female components of the world view were discovered. Emotional correlation and attitude were analyzed as well. Pragmatic and value aims were taken into consideration. It was revealed that reproach genre explicates female ideals and attitudes. Both value poles were highlighted. A great number of creative approaches were fixed in female attempts to change psychoemotional atmosphere and interlocutor behaviour. The analysis showed the dominance of visual perception channel. The main function was determined as emotional influence in order to change the interlocutor behaviour. Emotional background is conviction. It was revealed that female position is marked by emotional, affective and dimensional determination. 10 % of content has value-oriented and precedential type of determination. Keywords: Gender aspect, genre, cognitive and pragmatic functions, ways of speech intensification, value registers | 1722 | |||||
| 5122 | The article considers the contemporary problems existing in organization and content of Russian education in the sphere of the development of general and specific giftedness of children in physics and mathematics. The paper develops the definitions of the general and specific giftedness. It outlines the specificity of the supplementary education of children as a sphere facilitating the development of children’s giftedness, their creative and intellectual capacities. In the paper we present the comprehensive regional model of the supplementary education of children in physics and mathematics and training of preservice teachers. The model works on the basis of the Centre for the supplementary education in physics, mathematics and natural sciences at the pedagogical higher education institution (HEI). We present the mechanisms for solving contemporary problems of physical, mathematical and engineering preparation of the HEI candidates. We consider organizational, content, methodical and technological aspects of the work on the development of the children’s giftedness in the integrated regional educational space of HEI and the supplementary education organization. The work describes the model of pedagogical training of the HEI students. The model is aimed, firstly, at the development of the students’ abilities to meet the professional challenges, secondly, at the development of the regional gifted children supplementary education. The paper presents the general overview of the outcomes of the implementation of the model considered. On the basis of the outcomes we could conclude that the model had a positive impact on the regional supplementary education of children and pedagogical training. Keywords: children’s giftedness, creative potential, trial professional actions, learning professional and quasiprofessional situations, pedagogical support, mentorship | 1722 | |||||
| 5123 | Keywords: linguoculturology, linguoconceptology, the concept of LAUGHTER, the value component of the concept, connotation, evaluation, semantics | 1722 | |||||
| 5124 | Litvin A.I., May A.I. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 53-54 . | 1721 | |||||
| 5125 | . | 1721 | |||||
| 5126 | Nazrulaev S.B. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 42-45 . | 1721 | |||||
| 5127 | Galkina T.V. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 15-18 . | 1721 | |||||
| 5128 | It is described how to produce polyolefines and pol-yethers from thermoplasts by sulphation of polystirol. The polystirol is introduced into the propilen in the pro¬portion of 5 through 15% in mass. The largest static exchange capacity belongs to the fiber obtaind by treating it with a sulfic acid of 93% concentration under temperature of 100-105 grad.C. The acheived purification coeffitient for Cz-137 is near to that acheived on ion-exchanging material of КУ-2-10 type. | 1721 | |||||
| 5129 | The article considers Apollon Grigorjev's creative work where the complex of moral and esthetic and artistic ide¬as connected with the influence of George Sand was re¬flected. Ap.Grigorjev accepted a new philosophy of love and marriage directed at the revision of traditional no¬tions of «sin», «moral degradation» and «adultery». It is pointed out that the formation of Ap. Grigorjev's princi¬ples of «the organic critics», including the feeling of co¬ordinating sincerity, moral and high artistic value was in¬fluenced by George Sand's novelistics. | 1721 | |||||
| 5130 | Managers’ professional skills providing effectiveness and success of their work are described in the article. Peculiarities of the adaptive method, modular and problem teaching methods which provide effective development of professional skills of the students are described. | 1721 | |||||
| 5131 | The article presents the analysis of emotional colouring of urbanonyms (emporonyms) for what associative experiment and the phonosemantic analysis of names was conducted. As the result, words with the positive and negative connotation influencing perception of names by recipients-consumers have been revealed. Keywords: psycholinguistics, phonosemantics, emporonyms, associative experiment, connotative meaning | 1721 | |||||
| 5132 | Biomorphological spectra in pseudo tundra phytocoenoses are analysed at the article. It is shown that the ecotopic differentiation of phytocoenoses in extreme conditions is reflected in the composition of life forms, which have a significant functional loading in extreme conditions. Keywords: vegetation, life forms, synmorfology, pseudotundra, high mountains | 1721 | |||||
| 5133 | The article shows mechanisms of introduction of results of scientific research in sectors of national economy of the country by institutions of Tomsk branch (scientific centre) of Siberian department of Academy of sciences of the USSR. The author identifies different forms of connection of scientific institutions with production, in particular, an economic agreement, and gives the concrete examples of development of the applied character and points out the data on its economic effect. Keywords: scientific research, economic agreement, of Siberian branch of Academy of sciences of the USSR, Tomsk branch, scientific centre, scientific–research institution, economic effect | 1721 | |||||
| 5134 | The article is devoted to simulation of education settings learning. On the basis of historical and pedagogical analysis the authors suggest a model of the educational setting for the formation of the social competence of future teachers in rural schools. Keywords: modelling, educational environment, social competence, village school | 1721 | |||||
| 5135 | Relationship between changes of biodiversity with oxygen content in atmosphere and mass of carbon-hydrogen stratum in the Phanerozoic is studied. Dynamics of biodiversity is represented by the cyclical changes of species diversity of sea animals in the Phanerozoic. Information about changes of sea animal biodiversity in the Phanerozoic was taken from Sepkosky database. The relationship between cyclical changes of oxygen content in atmosphere, mass of carbon-hydrogen stratum and changes of sea animal biodiversity in the Phanerozoic is revealed on base of temporal sets analysis of the above mentioned quantities. The revealed relationships were proved by correlation calculations. Keywords: Phanerozoic, biodiversity, number of sea animals species, oxygen in atmosphere, carbon-hydrogen stratum of lithosphere | 1721 | |||||
| 5136 | The existence of K-instantons on a cylinder M7 = R т x K/H over a homogeneous nearly Kahler 6-manifold K/H requires a conformally parallel or a cocalibrated G2-structure on M7. The generalized anti-self-duality onM7 implies a Chern-Simons ow on K/H which runs between instantons on the coset. For K-equivariant connections, the torsionful Yang-Mills equation reduces to a particular quartic dynamics for a Newtonian particle on C. We obtain kink- or bounce-type solutions for generic values of the torsion. When the latter corresponds to the conformally parallel or cocalibrated G2-structure on M7, the dynamics follows from a gradient or hamiltonian ow, respectively, and we encounter Yang-Mills instantons. Keywords: instantons, Chern-Simons ow, special geometry, G-structures, nearly-Kahler manifolds. | 1721 | |||||
| 5137 | The method of neutron activation analysis found 14 elements content in the plants that are recommended for use in traditional medicine in pulmonary tuberculosis. It was proved that all of the proposed sites contain macro and micronutrients in comparable amounts. Especially rich in Ca is Medicago satнva L. Especially rich in potassium is Trifolium pratense L. and shoots of Rubus idaeus L. The results show the possibility of using all the proposed medicinal plants in the herbal medicine of pulmonary tuberculosis. Keywords: Herbal medicine, pulmonary tuberculosis, the chemical elements | 1721 | |||||
| 5138 | The perception of visual information is analyzed on the example of the transformation of the museum, caused by socio-cultural transformations and memory-turn. The methodology of the information-synergistic approach makes it possible to classify the theories of perception visual information and the definition the applicability limits for each approach. It presented some results of the project no. 6.1879.2011. Keywords: visual information, perception of visual information, museum transformation, memory, history, memory-turn, temporal turn, information-synergetic approach | 1721 | |||||
| 5139 | This article studies the representation of the author’s individual concept of “delicious dissolution” in Nabokov’s novel “The Original of Laura”. The concept is described as a step-by-step sequence of actions of the central character, and its basic semantic features are listed, which gives a possibility to compare this concept with its precedents in the works of classical literature. The cognitive linguistics approach is combined with elements of literary theory here. Keywords: author’s individual concept, scenario (script), semantic nucleus of the concept, Nabokov’s artistic world | 1721 | |||||
| 5140 | The article attempts to determine the methodological approach to the study of literary constants in the framework of the interdisciplinary research on the border of cognitive linguistics and literary criticism. Literature is considered as one of the types of mental activity of a person, obeying the same laws as the other types of mental activity. It is believed that the textual study in the context of modern anthropocentric trends of Humanities should be displayed on the mental level. Therefore, we should conduct research with the involvement of the methodology of cognitive poetics. The unit of text analysis in this case is the artistic concept, which allows to track the process of formation of individual author's conceptosphere represented in the text. It is stated that there is the difference between an “artistic concept” and “сultural concept”, “conceptual art” and “artistic image” because the same artistic concept can receive representation through various images. Creation of a common terminology and a clear delineation of related concepts helps us to avoid mixing of methods and techniques of research, the receipt of erroneous conclusions. Due to concept as a literary category still is not fully understood, we believe that the development of methodology in conceptual analysis of literary constants is one of the primary tasks of modern philology. Keywords: literary constants, cognitive literary criticism, concept, artistic concept, artistic image | 1721 | |||||
| 5141 | The article is about the situation of Chinese migrants in Tomsk guberniya. It is also about some factors that made the situation of their arrival to that place, about their population there, about the attitude of local authorities to them and about their cross-cultural adaptation. The issue mainly deals with the situation in Tomsk guberniya in 1804–1925. Finally, some attempts are made to discover the history of Chinese diaspora group in the region, which is discussed in the context of Sino-Russian relations. It also discusses the factors that influenced the process of Chinese people’s arrival and the nature of such migration. Keywords: Chinese diaspora group, Chinese community, Chinese people in the West Siberia, Chinese people in Tomsk guberniya | 1721 | |||||
| 5142 | Introduction. The article deals with the issue of the cultural communication between representatives of different generations. The precedent texts associated with the common knowledge of people belonging to a single culture are studied in line with the structure of a linguistic personality. Precedent phenomena of various types are an important part of an intertextual thesaurus. In the process of communication, the cultural allusions of communicants play a great role, as well as the application of their cultural backgrounds that include components of the intertextual thesaurus. Aim and objectives. The purpose of the article is to analyze the area of the Russian linguistic personality thesaurus that contains the catchphrases by Bulat Okudzhava – a prominent 20th century Russian author. Material and methods. Being constantly played out in the 1970–1980s, Bulat Okudzhava’s songs were shaping the cultural values of the generation. Many phrases from the songs got a folklore status, which is witnessed both by the dictionaries and by the Russian National Corpus. In order to study the dynamics characterizing the differences in the cultural memory of generations of fathers and sons an experiment has been carried out based on the 10 popular catchphrases from Okudzhava’s verse. These phrases underlie the survey covering an audience of approximately 1,000 people. Those surveyed had to determine the authorship of the phrases and to continue some of them. Results and discussion. The analysis showed that in most cases there are no links in the mind of respondents between the name of Bulat Okudzhava and even the most widespread phrases from his songs. The authorship was often attributed to fully unexpected names, which shows serious gaps in the cultural memory of the young. However, it was proven that Okudzhava’s catchphrases definitely exist in the intertextual thesaurus of the linguistic personality, which is surely determined by the interaction of verbal and multimedia information. Conclusion. The analysis of the dictionary entries and the corpus data proves the precedent status of many of the Okudzhava’s phrases. Nevertheless, the results of the mass survey reflect a significant change in the intertextual thesaurus of the young. Keywords: intertextual thesaurus, precedent names, citation, cultural memory, linguistic personality | 1721 | |||||
| 5143 | Authors of this article study the relationship between concentration rate and efficiency of business companies. Structural changes in the Russian manufacturing cause growth of concentration rates. The reasons for that growth are mostly practical and economical. Market results such as prices, costs, profits are affected by concentration rate. Quantitative studies of the Russian industries have indicated that profitability correlates with company size. High profit is based on scale saving effect or monopoly, that is the reason for companies and market share growth. Concentrated industries have better performance as large companies are more innovative and productive then smaller ones | 1720 | |||||
| 5144 | . Keywords: Peat, peatmaster, Leonid Apollonovich Sytin, the biography | 1720 | |||||
| 5145 | The article substantiates organizational approaches to the selection and structuring of the content of language instruction when the instruction is taking place in an informational teaching environment. Keywords: language instruction, information technologies, informational teaching environment, didactic model. | 1720 | |||||
| 5146 | The paper discusses the morphological similarities in the structure of Ket and Selkup cardinal numerals. For the comparative analysis, the data on Eastern and Western Khanty, Nganasan, Chulym Turkic are also used. Keywords: Ket, Selkup, numeral systems, language contact, interaction and mutual influence | 1720 | |||||
| 5147 | The aim of the study was to examine the influence of social and demographic factors on the degree of regulatory flow crisis of middle-aged women. Keywords: divorce, problem family relations, normativity crisis, behavioural disorders, correction of problem behaviour | 1720 | |||||
| 5148 | Some aspects of the interpretation of fiction associated with changes of cultural dominant are considered in the article; the author draws attention to what grounds laid down in the text of F. M. Dostoevsky’s novel “The Gambler” contributes to the emergence of new interpretation in the changed conditions; diachronic connection problem of interpretation fields is considered as a condition of preservation the integrity of culture. Keywords: image of the reader, interpretation, concept, cultural dominant | 1720 | |||||
| 5149 | The present paper deals with studying theoretical and methodical background of the concept of blended learning, which is a major didactic tool of the modern ways of foreign languages teaching. It also considers the principles of integrating blended learning into the system of teaching foreign languages in engineering institutions. The basics of educational modeling used for developing a model of integrating blended learning in the process of foreign language teaching are defined. The schematic model representation is given and the way of implementing the described model into the educational process is shown via the example of the lesson on “Cohesive devices”. Keywords: blended learning, electronic resource, education process, Bologna process, educational modeling | 1720 | |||||
| 5150 | The article is about one of the ways of modernization of education based on competences, namely: using interactive forms of teaching. Creative task, group work, role play, mini-lecture, project work, warm-up, training, block modular organization of the lesson, Position-Substantiation-Example-Result formula are considered to be the common base of interactive technologies. Each of them is aimed at formation and improvement of definite competences. Learning the theoretical conceptions and practical recommendations of psychologists and teachers shows that using interactive means of teaching allows to make Russian lessons not only effective and interesting but promotes activation of the students’ cognitive activity that is a key moment of teaching. The actuality of the stated problem is caused by sharp reducing of the students’ cognitive interest and motivation to the problems of language culture. A lot of complex problems of lexicology causing some students’ difficulties are used as lingua-didactic material to comprehend this task. Keywords: interactive technologies; competence approach of teaching; regulative, cognitive and communicative competences; Federal State Educational Standard; interactive lesson; difficult problems of lexicology | 1720 | |||||