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| 751 | The notion of mistake or error is often central in translation teaching methods, as can be seen in the way teachers assess students’ work: their role often consists entirely in correcting mistakes. Some specialists in didactics point out, learners may be anxious by the fear of committing mistakes. An error may be a valuable educational tool in translation training, a teacher will often be able to help students make progress only if he/she is aware of the type of errors students are prone to making so that they understand the source of their errors in order to avoid their recurrence. The article also reviews Russian and foreign concepts of errors, their status and assessment for teaching purposes. Keywords: mistakes in translation, mistake status, translation evaluation, student translation, translation training | 2116 | |||||
| 752 | This article is an abstract of development of historical urbanity of Siberia (from its inception in the 17th century, to the modern stage). Based on theoretical analysis of historical literature there has been analyzed and systematized issue of historiographical framework in the article, proposed a new model of it’s periodization. Also there are identified some promising areas within the framework of this topic whose development has a great relevance for historical scholarship. Keywords: urbanity, development’s stages of the historical urbanity of Siberia, social life of townsfolk, municipal self-government | 2116 | |||||
| 753 | The concept of the Baku text, phenomenon of Russian linguistic culture at the crossroads of cultures, created by esthetic judgment of the image of oil is described in the article. It is proved on the material of “The Baku verses” by S. Yesenin and V. Mayakovsky that the social paradigm of the embodiment of concept oil in the Baku text develops towards these or those forms of the new religiousness and the statement of the absolute human will. The development of this line of interpretation of the concept in Russian poetic discourse is caused as a whole by unique social and historical circumstances in which Baku cultural topos was formed in the first half of the 20th century. Keywords: Russian linguistic culture at the crossroads of cultures, Baku text, concept oil | 2116 | |||||
| 754 | The article presents an approach to the development of pedagogical diagnostics of social and personal development of preschool children with different educational opportunities in accordance with the requirements of Federal state educational standard of preschool education. Also the author reveals the purpose, principles, direction and content of pedagogical diagnostics; explaines the organization of the examination and diagnostics algorithm; describes the evaluation system of the results. Ontogenetic principle, which underlies the pedagogical examination, and personal-social development of preschool children allows the teacher to determine the abilities of the group of pupils at the given moment (“zone of actual development”), to predict the goals and learning outcomes (to determine the “zone of proximal development”), to adjust the content of training and education, to create in the group optimal conditions for the interaction of children, development of their potential and abilities. Keywords: Federal state educational standard of preschool education, socio-personal development, pedagogical diagnostics, ontogenetic principle, children with different educational opportunities | 2116 | |||||
| 755 | Substantiates the concepts of “working skills”, “values”, “value orientation to working professions”, “development of students’ value orientation to working professions”, “principles of development of studentes’ value orientation to working professions”. The focus is that the study of the principles of development of value orientation of students to the working profession is necessary for the design, implementation in practice of educational institutions educational programs and have an influence on its development in the initial general, basic general and secondary general education. In this case, the educational programs include basic educational programs of general education; working programs of subjects, courses, including courses, extracurricular activities; the program of spiritually-moral development, education trained while receiving the initial general education; the program of education and socialization of students in obtaining the basic general education; the program of education, socialization and vocational guidance of students in obtaining secondary education. It is important to understand and take into account the causal relationships, which are composed between the realization of the pedagogical impact on students and results, evidenced in the development of valuable orientations of workers to the profession. Therefore, in this article, we will determine principles and knowledge which will make the studying process manageable. Describe the principles of development of value orientation of school students to working professions that are formulated for the students of primary general, basic general and secondary general education. Keywords: students, general education, working profession, values, attitude, value orientation, development, principles | 2116 | |||||
| 756 | Now there is a great emphasis on situating metaphor studies within broad, comprehensive models of human cognition, communication, and culture. As any language is anthropocentric, and in any language, there are metaphors that perceive objects, animate or inanimate, as persons. Metaphors ascribing human characteristics to non-human entities are defined anthropomorphic and can be viewed as a formula NATURE IS MAN, where we have NATURE for the target domain, and MAN for the source domain. In literary texts the anthropomorphic metaphor is considered as one of the most productive metaphor type due to the author’s subjective perception of the surrounding world. The ubiquity of the anthropomorphic metaphor demonstrates that the key metaphorical schema NATURE IS MAN can be broken down into lower–level, specific schemas bringing to the various aspects of the concept MAN (appearance, traits of character, feelings, aural perception, intellectual functions, physical activities, age, body etc.) and the concept NATURE (natural objects and phenomena, seasons, times of day etc.). The present paper is aimed at showing generating power of the basic metaphor «SPRING IS A WOMAN» in Shukshin’s writings. The corpus of original metaphorical expressions as the examples for the analysis illustrates the modeling potential of the anthropomorphic metaphor. Created by the culture and embedded in the literary texts by the author it is used to perform, and present new dimensions of the picture of the world. Keywords: anthropomorphic metaphor, basic metaphor, modeling of the world, literary text, spring, woman | 2116 | |||||
| 757 | Introduction. A brief history of the Italian literary tale is given, the main features of its poetics are highlighted, the most important features of its reception in Russian literature of the 19th-20th centuries are characterized. The goal - is to present a comparative analysis of the translation of the fairy tale by C. Collodi “The Adventures of Pinocchio”, made by E. Kazakevich, and its translation-alteration, carried out by A. Tolstoy under the title “The Golden Key, or The Adventures of Buratio”. Material and methods. The material of the study was the translation of C. Collodi’s fairy tale “The Adventures of Pinocchio” into Russian, made partially by A. Tolstoy (the first four chapters) and completely by E. Kazakevich. When writing the article, historical-cultural and comparative-historical methods were used, allowing to consider the original and translated text within the framework of intercultural dialogue. An important place is given to translational receptive approaches and the imagological method. Results and discussion. The story of the creation of C. Collody’s fairy tale “The Adventures of Pinocchio” and its translations into Russian at the turn of the 19th - 20th centuries is revealed. Particular attention is paid to the Berlin translation of “The Adventures of Pinocchio” (1924) into Russian, made by N. Petrovskaya and edited by A. Tolstoy. This translation is perceived as an intermediary text between the C. Collody fairy tale and A. Tolstoy’s “Golden Key”. It is proved that the action in the work of C. Collodi is built according to the laws of commedia dell’arte, and by A. Tolstoy - in accordance with the traditions of the Russian puppet theater and an adventure story. The author analyzes the initial plot underlying the Italian fairy tale and the structural elements of the fairy tale, which the Russian author focuses on. The equivalent translation by E. Kazakevich of the fairy tale by K. Collodi is compared with the translation-remake of A. Tolstoy, which is characterized by plot and compositional contraction compared to the original, narrative dynamics and stylistic laconicism. Comparison of the C. Collody fairy tale with its translation by E. Kazakevich and the remake translation by A. Tolstoy suggests that a complex semantic and aesthetic connection is established between the original, E. Kazakevich’s translation and the fairy tale “Golden Key”, a text that has come from one culture to another directly affects this latter, enriching it with new meanings, encouraging the creation of independent works based on the borrowing of images, individual plot schemes and motifs. Conclusion. Thus, one of the characteristic features of Russian-Italian literary relations in the field of children’s literature of the 19th-20th centuries was the activation of the translation process. It can be argued that the “inclusion” of Italian literature in the development of their own literature and in the spiritual life of the nation during these years in Russia was more intense than in other countries. Russian literature, perceiving Italian plots and images, gave them their own interpretation. The works of Italian writers opened up a new world and new ideas about Italy. The story of “The Adventures of Pinocchio” is unique, numerous translations became a twist in its fate, they gave the fairy tale a new life in a different language environment. Translations that exist along with the original in various cultural contexts, regardless of space and time, gave the literary fairy tale the opportunity to live an infinite number of lives. In the XIX-XX centuries the fairy-tale by K. Collodi translated into Russian by various translators entered the treasury of children’s literature and took forever its place in it, and each subsequent translation of “The Adventures of Pinocchio” only confirmed the invariable relevance and relevance of the tale to young readers. The work of C. Collodi is a thread connecting and bringing together the culture of Italy with the culture of Russia. The Italian fairy tale, thanks to the efforts of, first of all, A. Tolstoy and E. Kazakevich, became a “common” book for the two countries. Keywords: children’s literature, literary fairytale, C. Collodi, A. Tolstoy, E. Kazakevich, translation, reception, Russian-Italian dialogue, intercultural transfer | 2116 | |||||
| 758 | Socialism is one of the key ideas that make up the socio-historical, philosophical and moral worldview of F. M. Dostoevsky in the 1860s – 1880s. The problem of “Dostoevsky and socialism” was posed by researchers already at the beginning of the 20th century, literary critics and philosophers noted the special attitude of the thinker to this system of society. As part of the study of Dostoevsky’s geopolitical ideas about Europe in the 1860s – 1881. it seems necessary and logical to study the problem of socialism in journalistic texts and letters of the thinker. The purpose of the article is to study and reconstruct the position of Dostoevsky in relation to socialism in the 1860s – 1881s. The material of the study was journalistic texts, notes, unfinished articles, letters from Dostoevsky in 1860–1881. The empirical base of the study was formed using the method of continuous sampling of the concept of “socialism”. The study uses biographical, cultural-historical, imagological methods. As part of the study, all available texts of the period under study, including the concept of “socialism”, were considered. As a result, it was revealed that in the 1860s – 1881 the problem of socialism was very relevant for Dostoevsky. The thinker discusses both European and Russian socialism, but first of all it is more important for him to understand the essence of socialism. European socialism, based on laws, requirements and science, according to Dostoevsky, leads to the destruction of the West. The writer formulates his understanding of socialism, contrasts the artificial construction of society (European or Western socialism) with love, morality, brotherhood (Russian socialism). The peculiarity of Dostoevsky’s socialist ideas is their identification with equality and social justice under the leadership of boundless sincere faith in the teachings of Christ. Since the 1860s Dostoevsky reflects on socialism and contrasts two definitions of this concept: the form of government and fraternal unity based on the moral feelings of society. Based on these definitions of socialism, he contrasts European (Western) socialism and Russian socialism. The writer was convinced of the possibility of implementing socialist theory to create a just social order, he believed that this could be achieved without revolutions, but thanks to the internal change of man and society. The chronological reconstruction of the writer’s position towards the socialism of the period under study helps to reveal the dynamics of changes in Dostoevsky’s views in this regard. Reflecting on socialism in Europe and Russia, the thinker turns to the problems of science, education, youth, writes about the activities of European leaders, the development of European states. Socialism turns out to be the connecting link of many questions that concern the thinker. Keywords: F. M. Dostoevsky, European socialism, Russian socialism, “Diary of a Writer” | 2116 | |||||
| 759 | The author had reflected the history of the TSTTI since 1930 when the Pedagogical Faculty was opened at the TSU and then transformed to the Institute in 1931. | 2115 | |||||
| 760 | The paper deals with the analysis of Russian education by the result of international investigations, much attention is given to the necessity of considering the methodological grounds of the pedagogical educational process in the whole and at elementary school in particular. It is specially noted that the problem of education quality is always connected with pupils' progress in the training process. The study of this problem genesis is necessary to comprehend and improve pedagogic theory and practice. In the process of pedagogical education methodological training of students has great importance. The author points out the necessity of mastering the common logic and scientific cognitive meth¬ods for students' professional activities. Keywords: - | 2115 | |||||
| 761 | The article is devoted to the analysis of entertainment forms of museum-pedagogical work as one of the perspective and intensively developing forms in modern Russian museums. In this work determinative signs of entertainment forms were revealed for the first time to which refer complexity, interactivity, accessibility to all visitors categories, stage adaptation, fun, recreation and encouragement. Keywords: entertainment form of museum-pedagogical work, complexity, interactivity, accessibility, stage adaptation, recreation | 2115 | |||||
| 762 | The article is based on theoretical and practical study of the influence of means of adaptive pedagogy on social development of the personality of the younger student. In the article attention is focused on urgencies of the adaptive model of school in modern conditions. Features of application of means of adaptive pedagogy in the course of physical training are considered. Keywords: social development of the person, younger students, comprehensive school, adaptive school, adaptive pedagogy, physical training | 2115 | |||||
| 763 | The article deals with the concept of a text task and its role in the mathematics course of primary school. The peculiarities and objectives of the mathematics lesson in a correctional school of the VIII type are revealed. The main contradictions that confirm the formulation of the problem of forming skills to solve text tasks by younger students with disabilities (for example mental retardation) are identified. Difficulties of building a simple reasoning when performing mathematical tasks by younger pupils of the correctional school are analyzed. Allocated and justified psychological and pedagogical conditions that contribute to the optimal formation of skills in solving text tasks by pupils with developmental delays. It describes the steps of the joint work of a teacher and a child on solving text tasks as tools for the most effective assimilation of trainees and educational programs and inclusive spaces in the educational institution. Considers the features of modeling in the process of solving constituent problems and general methods of teaching primary school children with delays in development of the solution of text tasks. Modeling is presented as an open co-reflexive actions of all participants of educational space. In the review of literature on the research topic selected educational material for analysis. Makes practical recommendations on solving and composing text tasks for teachers of correctional schools. The positive results of the work done. Keywords: disabilities, mental retardation, teaching math, text task | 2115 | |||||
| 764 | This article include description of method value students' competences Keywords: competence, indicator, method of value competence | 2114 | |||||
| 765 | The paper deals with a psychological mechanism of stereotypes formation. The author studies influence of the stereotypes on cross-cultural communication, specifies interpretation of the stereotypes in regard to the US and Russian business cultures, analyzes functions of the stereotypes which are of paramount importance for cross-cultural communication. The author classifies stereotypes on the US and Russian business cultures. This classification is considered to be helpful for eliminating cultural shock when one encounters a foreign culture. Keywords: stereotype, cross-cultural communication, psychological mechanism, business culture, communicative strategy, cultural shock | 2114 | |||||
| 766 | The article considers the necessity of consideration of text problems structure as study object in the course of Mathematics Didactics. The knowledge of text problems structure allows to determine: the construct order of text problems line in teaching mathematics; to organize of the solution search of text problems purposefully and be guided on one or few ways of solution; to carry out carry of dependence between text problem structure and the way of solution for other mathematical or not mathematical problem. Keywords: structure of the problem, the structure ofproblem decision, the line of text prob/em, methodological function of text problems | 2113 | |||||
| 767 | N. R. Erdman’s early comedy scripts are analyzed in the context of his works of the 1920s. Erdman’s early screenwriting as well as his plays was based upon contemporary social problems. Later on Erdman began to avoid depicting present-day reality and creating pure comedies. However, his late scripts don’t only contain comic and satirical elements, they are truly based upon them – as well as “The Warrant”, “The Suicide” and Erdman’s early scripts are. Keywords: Erdman, scripts, film comedy, Mariengof, Mass | 2113 | |||||
| 768 | In this paper the authors investigate the extent of peroxide haemolysis, contents of malonic dialdehyde and morphology of human erythrocytes under the infl uence of sodium hypochlorite after incubation with liposomes of different composition. There is an effect of “empty” liposomes and liposomes containing in the structure ±-tocopherol, and dihydroquercetin emoksipin. It is shown that all types of liposomes reduce the degree of hemolysis, the accumulation of malonic dialdehyde and inhibit transformation of erythrocytes. All investigated characteristics of the studied liposomes exhibit a pronounced membrane-stabilizing effect on the peroxide hemolysis of erythrocytes. Keywords: liposomes, hemolysis, ±-tocopherol, dihydroquercetin, emoksipin | 2113 | |||||
| 769 | Bolotnova N.S. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 78-83 . | 2112 | |||||
| 770 | The article is devoted to the technology of a new format textbook’s content designing and structure. The textbook is treated not only as an important information resource and an organizer of intellectual activity, accustoming a student to independence, developing a requirement to further self-study, but also as a central system-forming element of open information educational environment. The content orientation to forming key competences is refl ected. The new format textbook generalized structure, module and paragraph structure and also its interconnection with information educational environment are shown. Keywords: a new format textbook, information educational environment, module, structure, competence | 2112 | |||||
| 771 | The article is devoted to a current problem of formation of readiness of future teachers for professional activity. The definition of “professional readiness of future teachers” is given. The authors analytically compare the position with the opinions of other scientists. According to the analysis of psychological and pedagogical literature, the authors identify active, cognitive and motivational components of the future teacher’s readiness for professional work. The authors trace formation of pedagogical subjectivity of students. The characteristics of educational motivation of students of pedagogical higher education institution are compared. Students come to higher education institution with external motivation. The role of innovative teaching methods, stimulating the development of their internal motivation, is emph asized. Justification of the fact that classroom and out-of-class independent work helps to create professional readiness for pedagogical activity is provided. By the time of entering into active practice, students have a lot of methodical materials and ideas, skills of creating educational games, elements of a fund of evaluation tools, useful experience of communication with the audience and desire to test themselves as a teacher in a real educational process in one of the educational organizations. Authors trace formation of students – future professionals in the conditions of real educational process in one of the educational organizations. The research is not only of theoretical, but also of empirical character, a large selection of students demonstrates the reliability of the results. Keywords: professional activity, teacher, preparation for professional activity, motivation of professional activity | 2112 | |||||
| 772 | Spain is different. An overview on Spanish traditional music Keywords: Spanish traditional music | 2111 | |||||
| 773 | The author states new pedagogical professions in education – “humanity technician”, “kouch”, “projecters of individual educational programmes”, “manager in education”, “tiuter” and etc. They appear because the manner of philosophical mind, culture and model of profession are new to day. Keywords: humanity technician, kouch, projecters of individual educational programmes, manager in education, correctional pedagog, tiuter, teacher | 2111 | |||||
| 774 | The theory of distance education of B. Holmberg based on empathy and the theory of transactional distance of M. G. Moore are analyzed in the article. The humanistic approach realization in foreign theories of distance education is considered. The invariant characteristics of humanistic approach in distance education are determined. Keywords: a humanistic approach, a theory of distance education, distance education, empathy, transactional distance, personal relations, dialogue, structure, learning autonomy, student-centered teaching | 2111 | |||||
| 775 | The article is devoted to the problems of reсonstructing of the staff work in the system of enterprise management. It examines the problems of improvement of the mechanism of staff work organization, aids of realization of personified motivation and reglamentation of management staff activity. Also it analyses economic, organic and humanitarian approaches to the management in business market economics. Keywords: normative regulation, regulations, staff management, work regulations, indices of regulation activity, personified motivation | 2111 | |||||
| 776 | This article represents pun as a part of non-equivalent vocabulary and possible ways of its translation. Pun is a concept that cannot be translated directly between languages that is why it often becomes the reason why translators struggle so much while finding the right solution when dealing with puns. Puns represent British culture and British humour. Puns are the reason why British humour is often called dry and why other people like Russians often find it unfunny. Such assumptions can happen due to the poor Russian translation where the pun doesn’t obtain the original comicality it previously had. To avoid this a translator needs to transfer the English pun into the Russian language without losing its comicality. The main objective for a translator is to understand the pun and keep its comicality along with author’s intention. To achieve this he can use the right translation transformations. The right choice of the translation transformation is necessary for a good translation. Having met this condition the translation can be considered as equivalent to the original text. In the present article we compared the original English text containing puns and its 6 translations in order to find those translation transformations which are the most suitable and which keep the comicality of the original text. Keywords: pun, non-equivalent vocabulary, translation transformations, modulation, omission, transcription | 2111 | |||||
| 777 | H. Tain is a famous representative of the philosophy of positivism. This article deals with Tain's point of view on the specifics of European historical process in the period between V-th-XVIII-th centuries. Tain's idea to investigate the history of development of the European civilization as an evolution of morals of European society was original and innovative in historiography of XIX century. Tain had enlisted the factors: longing to freedom, following the Christian laws, chevalry honesty and loyalty etc., which stimulated the development of moral evolution of the West from savage barbarian to civilized society. | 2110 | |||||
| 778 | Over the past years, the term “visualization” or “cognitive visualization” is widespread in pedagogy and methods of teaching some disciplines, especially mathematics, geometry and information technologies. The article describes the background and possible reasons for the sustainable interest of scientific and pedagogical public to methods of cognitive visualization. The author analyzes contemporary sources and concludes that despite the intensive study of cognitive visualization, prospects and opportunities of its application in the field of humanities are not developed enough. Particular attention is paid to the method of “mind maps”, as one of the most effective means of training both native and foreign language. Keywords: cognitive visualization, linguodidactics, mind map, visual means, graphic organizers | 2110 | |||||
| 779 | The author reconstructs a big quantity of semi-affixes and affixes with the semantics of space occupation and discrete space, container and fulcrum. Many of them have a lexical origin. A substantial number of original etimologies of many Yenissean words is made. The author comes to the conclusion that Yenissean languages had many typological reconstructions during their history. | 2109 | |||||
| 780 | In this article the main definitions of “civil education” in Russian and in French literature are considered. The main aims and problems of modern civil education are revealed. Keywords: education, civil education, citizen, political education, patriotic education | 2109 | |||||
| 781 | The article presents the results of evaluating the effectiveness of using structured forms of electronic means of teaching. High effectiveness of using structured teaching means particularly in the form of «electronic case» is demonstrated. Keywords: structured Forms of Electronic Means of Teaching in the Undergraduate and Postgraduate Education System; «electronic case» | 2109 | |||||
| 782 | This article discusses the various definitions of “competence”. A review of various theoretical approaches to the definition and content of the concept of “research competence” of students, its structural and content model. Keywords: competence approach, competence, educational standards, research competence | 2109 | |||||
| 783 | The article deals with structural organization of different types of variative lexical repeats on the base of M.I. Tsvetaeva lyric poetry and also their functions and meaning in text formation are revealed. | 2108 | |||||
| 784 | In the article the author theoretically substantiated the importance of text competence as compulsory condition of high level professional training in the context of competency approach. It specifies the structure of the professional competence of future linguists, translators, the integrant component of which is a professional text competence serving as base of translator professional skills, such as linguistic competence, communicative competence, text-forming competence, technical competence, personal and psychological competence within the framework of two languages. Keywords: competency approach, professional competence of linguists, interpreters, text competence, text work, professional text competence | 2108 | |||||
| 785 | The article describes the model of financial competence for middle school students. It is based on the analysis of the results of PISA and structure of citizens’ everyday financial life. Financial competence is complex and includes such knowledge and skills as the ability to form family budget, estimate possibilities of income increase, prevent income decrease and costs increase, use calculations to estimate income and costs, read and understand financial documents, differentiate financial documents and promotional materials, understand own customer’s and taxpayer’s rights and duties. It also includes the ability to protect customer’s rights and critically analyse information. This competence can be formed and developed through a series of three educational interactive quest games for students aged 12–15. Each game is dedicated to one of the aspects: personal finance, banking services and investment tools. During the game students visit check-points corresponding to financial institutions such as banks, insurance companies, businesses, trading markets, legal advisors, etc. At each check point participants study general information and complete real-life tasks in order to reach the objective of the game. These games were experimentally held in school and open education which proved their effectiveness. The article contains some examples of tasks from these games to illustrate their methodical basis. Keywords: financial literacy, educational quest, middle school, financial competence | 2108 | |||||
| 786 | This article is dedicated to the problem of status determination of the word classes that fulfill the function of the actant attribute in the Finnish, Hungarian, Udmurt, Komi and Mordvinian languages. The problem of determination of this class of words consists in the absence of their own categories, they always borrow these categories either from the nouns as in case of the Finnish language or they remain invariable as in case of the Hungarian, Udmurt, Komi and Mordvinian languages and then the difficulty emerges to distinguish, for example, the actant attribute and the predicate attribute. These facts do not allow us saying, as traditionally, about the independent part of speech – adjectives, only about the group of wordforms, formed of roots of quality meanings and united by the function of expressing of the attribute. | 2107 | |||||
| 787 | This article considers the conceptual world-view of M. I.Tsvetayeva, verbalized in poet’s epistolary materials based on letters to B. L. Pasternak and R. M.Rilke. It explores the conceptual sphere of M. I. Tsvetayeva based on previous research of separate concepts in the poet’s creative works. The research is carried out withing the communicative text stylistics. Keywords: cognitive level of language personality, conceptual sphere, concept, epistolary | 2107 | |||||
| 788 | The article is dedicated to the analysis of the innovation forms museum-pedagogical activity on the example of the children Museum of Tomsk State Pedagogical University, which one is esteemed as an effective base site for the intrusion of interactive museum technologies. The basis of research is the concrete practical experience of implementation of the cultural-educational projects and programs in the TSPU children museum. Keywords: children museum, museum-pedagogical form, interactive technologies, cognitive-leisure activity. | 2107 | |||||
| 789 | The article considers changes in the personal characteristics of children's literature translated from English into Russian. The evaluation of these changes is based on the defi nite axiological linguistics parameters. Keywords: fi ction text, personality, deixis, translation | 2107 | |||||
| 790 | The article deals with family image as a key notion of the Russian and Tajik culture on the material of advertising texts. Ontological (health, safety, physical comfort of family members), evaluating (joy, happiness, wishes on the one hand and dissatisfaction because of pernicious habit and absence of psychological comfort on the other hand) and social (full/not full family with children/without children/with adopted children) signs of the family notion are revealed in contrasted languages. The results of associative experiment and questionnaire defined the peculiarities of Russian informants’ family perception, which is rather traditional and based on the values of love and children. The Tajik linguistic culture is connected with parents respect, children care, family’s support and co-operative life with parents. The main members of Tajik family are parents on conditions that they live together with their son’s family. Children have to do as elder family members tell them and do the same they ask. A head of a family is unconditionally a man. According to questionnaire with Russian and Tajik informants it was defined that family image which is used in advertising influence the product’s choice mainly by Tajik customers (75 % as against 20 % of Russian customers). Tajik advertisement is aimed at informing people about such kinds of product as food, furniture, jewelry, service of wedding salon whereas Russian advertising informs the customers about food, medicine, clothes and footwear, beauty salons, washing materials. The most part of Tajik advertising refers to social advertisement. The Russian linguistic culture of family is based on health care, physical and material wellbeing, conditions of life, and family image in Tajik linguistic culture is connected with care for life conditions and attention to wife’s wishes, and with up-to-date social problems in Tajikistan. Keywords: advertising text, Russian linguistic culture, Tajik linguistic culture, comparative analysis, family image | 2107 | |||||
| 791 | Metal traces of chemical fertilizers are the cause of the pollution of the agricultural production. | 2106 | |||||
| 792 | The main aim of the article is correlation of traditional views on pre-conditions of forming philosophy of science and modern level of research in social philosophy. The author makes up a conclusion that the logic of modern investigations of culture assumes the affirmation that only culture can mediate the forming philosophy of science as some branch of philosophic knowledge, but in this case the only culture of this knowledge should mean, not the culture of whole society. | 2106 | |||||
| 793 | The purpose of research was study polymorphism of genes of serotonin exchange and revealing of features of motivations in a condition of mental adaptation and dezadaptation. We study polymorphic variants of genes 5-HTR2A and 5-HTT and features of motivations at mentally healthy persons and at patients with neurotic, stress-related disorders. Keywords: genes of serotonin exchange, motivations, mental adaptation and dezadaptation | 2106 | |||||
| 794 | The article gives the definition to the concept of general-cultural competence and its structure, pedagogical prerequisites for its formation in pre-school children by means of museum pedagogy. The pilot program developed by the author reveals pedagogical potential of developing general-cultural competence in pre-school children by means of using cultural and educational resources of museums, active methods of training in museum-excursion environment. The article suggests a pilot program of forming cultural competence of pre-school children within a “museumkindergarten” system. It also suggests addressing cultural values and using museum pieces in the process of training and developing of pre-school children. Keywords: general-cultural competence, competent approach, museum environment, museum pedagogy, museum and pedagogical process, museum and pedagogical program | 2106 | |||||
| 795 | In this article, upon the example of B. K. Zaitsev’s tetralogy “Gleb’s Journey”, the way of conversion to God of Russian intellectuals is depicted. The influence of female images on the spiritual formation of the main character is traced, and also the embodiment of the ideal of “Eternal Womanliness” reveals in the female images of the novel, written by the writer in emigration. Keywords: the ideal of “the Eternal Womanliness”, female images, the image of “the Beautiful Lady”, spiritual formation | 2106 | |||||
| 796 | The article analyzes the main indications of crisis of education in contemporary Russia, its coordinates and history. The author comes to the conclusion that politicized Soviet pedagogy played a mobilizing role. It is noted that it is necessary to overcome crisis phenomena in pedagogy and improve the educational doctrine on the basis of higher school traditions rather than on the basis of radical change. The author has put forward an idea to renounce the notion “monitoring efficiency” by changing it to the notion “monitoring of higher institutions’ activity” which would conform to Article 101 of Federal Law “On Education in Russian Federation”. The author has stated general principles of the conception to overcome the present crisis. Keywords: crisis of education, mobilizing role of Soviet pedagogy, non-state sector of higher education, monitoring of higher institutions’ activity, conception to overcome the crisis | 2106 | |||||
| 797 | The paper investigates sound images in Lermontov's lyric poetry. The authors point out that the sound ac- quires a special methaphoric symbolic meaning in the artistic system of the poet and subdivide it into sound images (sound-farewell, sound-wellcome, sound-death, sound-high perseptions, etc.). Sound images in their psychological as well as philosophic symbolistic mean- ings in Lermontov's lyrics are analysed. | 2105 | |||||
| 798 | In article is considered the question about influence of the professional length of service on complacency by labour, which, with standpoint of the concepts of the professional formation of personality (Y.P. Povarenkov, 2002), is an important factor of professional identity. The different standpoint on term “complacency by labour” are analysed. They are discussed results of the study to complacency by labour on 180 chasubles with different length their professional activity and four stages of the professional formation of personality in this sphere of activity stand out on base of this analysis. | 2105 | |||||
| 799 | The article is devoted to the creation of Conception of information technology of legal education in higher schools. The author considers the aims, purposes, content and principal directions of information technology of legal education. Keywords: conception of information technology of legal education, informative-communicative technology, electronic educational resources, packages of applied programmer | 2105 | |||||
| 800 | Based on the theoretical study of using the state-of-the-art Geoinformation technologies in professional training, application of Geoinformation Systems in professional training of Geoecology students is considered in this article. Keywords: Geoinformation System, GIS-technologies, training of geoecology students. | 2105 | |||||