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| 1051 | The author of the paper collected information about 60 whetstones originating from monuments of Early Iron Age cultures in the Southern Urals, Western Siberia, Altai, Kazakhstan, Turkmenistan, and Southern Siberia. For the first time, based on the collected materials, a classification scheme of whetstones was developed on the basis of such attributes as shapes of face and back sides, section (only for Group 4), top and bottom designs of whetstones. Four groups with subgroups and variants were singled out. Whetstones from the Tomsk Ob Region and the Khakas-Minusinsk Basin stored in two museums (Museum of Siberian Archaeology and Ethnography, Tomsk State University, and the Seversk Museum) were introduced in this scheme. The occurrence of specific shapes of whetstones in archaeological cultures of the Southern Urals, Western Siberia, Altai, Kazakhstan, Turkmenistan, and Southern Siberia was analyzed. It was revealed that whetstones of Group 1 were most common. Trapezoidal and oval whetstones occur frequently as well. Rod-shaped whetstones are the least frequent. The latter ones, along with whetstones of the second subgroup of Group 1, have better shapes and are carefully polished. Some whetstones were examined using an electron microscope in order to ascertain whether they had been used as household articles and touchstones. The results of the examination were negative. In terms of purpose, whetstones originating from graves were most likely to be used as objects of worship / prestige value. Keywords: whetstone, grindstones, burial ground, burial, classification, ritual, objects of worship | 2211 | |||||
| 1052 | The article deals with the analysis of Chinese proverbs and sayings found in the periodicals of the Russian Far East. Geopolitical location of the Russian Far East and recent growth of trans-border contacts with neighboring Asian countries make considerable influence on people’s minds and people’s perception of life. This makes the research timely and appropriate. Methodology of the research is based on the interdisciplinary approach to the analysis of ethnic proverbs and sayings which circulate in a different culture or a different language. The authors provide cross-cultural analysis of Chinese proverbs and the ways of their presentation in the Russian mass media. The pragmatics of citation of a Chinese proverb/saying in the Russian discourse proved to be determined by intelligibility of the proverb/saying to Russian readers. In some cases authentic ethnic imagery of the Chinese proverb/saying is pragmatically preserved. It makes reference to the wisdom of the Chinese ancient civilization more evident, and serves as an effective way of reasoning in a newspaper article. Special attention is drawn to cultural factors influencing the form and the semantics of Chinese proverbs in the Russian discourse. Parables and myths which stand behind almost all Chinese proverbs and sayings are lost in the Russian discourse, and Chinese proverbs are sometimes substituted with a Russian analogue. The authors of the article describe functions and pragmatics of Chinese proverb usage in a new cultural environment. In mass media of the Russian Far East Chinese proverbs realize a wide range of functions, among which the most relevant are informative, argumentative, phatic and appellative functions. Implementation of the above mentioned functions depends on cross-cultural pragmatics. Keywords: Chinese proverbs, functional paremiology, pragmatics of proverbs and sayings, mass media discourse, cross-cultural studies | 2211 | |||||
| 1053 | Introduction. The dialogue of Russian and Western European literature, translations of foreign texts and their assimilation in the host culture, the creation of national world images – all these issues are relevant in modern literary criticism, translation studies, and country studies. The aesthetic principles of S. Ya. Marshak in translating the poetry and prose of the Italian writer J. Rodari correspond to his concept of translation-portrait and organically fit into the history of Russian and Italian literature for children in the middle of the 20th century. The purpose of the article is seen in the disclosure of the relationship between the principles of Marshak-translator and their refraction in translations of poetry and prose by J. Rodari, addressed to the child reader. Material and methods. The material of the study is critical articles by S. Ya. Marshak, poems by G. Rodari “What do crafts smell like?”, “Venice” and the prose story-tale “The Adventures of Cipollino”, translated by Z. M. Potapova and edited by S. Ya. Marshak. The work uses receptive and imagological approaches, comparative-typological, comparative-historical and comparative-comparative methods, as well as contextual and content analysis of Rodari’s original works and their Russian counterparts-translations. Results and discussion. There are different types of translations – “address” translation by K. I. Chukovsky, “translation-portrait” and translation-editing by S. Ya. Marshak. In accordance with the poetics of Italian poetry for children and the Italian literary fairy tale, S. Ya. Marshak’s translations of G. Rodari’s poems and the translation-retelling of the story “The Adventures of Cipollino” are analyzed. The folklore origins of Italian children’s literature are revealed, the connection of the fairy tale about the onion boy with the traditions of “commedia dell’arte” and with a fairy tale, the features of the reader’s perception of the child are revealed, the “double” aesthetic position of the author writing for children is comprehended: “adult” consciousness, resurrecting in itself the consciousness and worldview of the child. The translation principles of S. Ya. Marshak-poet and S. Ya. Marshak-prose writer are considered and compared. The role of the works of G. Rodari in the formation of Russian-Italian literary and cultural relationships and in the formation of Russian literature for children is emphasized. Conclusion. The closeness of the translation principles of J. Rodari and S. Ya. Marshak is analyzed, the correlation of the translation strategies of the Russian author with the traditions of Russian translated literature is clarified. The role of S. Ya. Marshak and M. Gorky in the opening of the State Publishing House of Children’s Literature in 1933 is revealed. The circle of writers who laid the foundations of Soviet literature for children in the first half of the 20th century is determined. The connection between the translation principles of S. Ya. Marshak and the concept of modern adaptive translation by G. M. Kruzhkov is revealed. For the completeness of the reception of Russian literature for children, the article by M. I. Tsvetaeva “On the new Russian children’s book” is used. Keywords: S. Ya. Marshak, G. Rodari, translation, poetry, prose, The Adventures of Cipollino, literature for children, reception, Russian-Italian literary relationships | 2211 | |||||
| 1054 | This article surveys contemporary Russian thoughts about probability of civic society evolution in Russia and presents two different ways of solving this prob¬lem. The first way presents «anti-cultural» theories thatsay - civic society have to be formed by western pat¬terns. The second way is based on «cultural» theo¬ries. It was divided by two concepts. The representa¬tives of the first way deny ability of civic society evolu¬tion in Russia, because civic society is based on wes¬tern traditions. Others try to combine different points and say - civic society have to be based on western countries' experience maintaining own historical-cul¬tural peculiarities | 2210 | |||||
| 1055 | The article is devoted to the originality of demonstrating the author's basis in the play “The Shadow” written by E. Schwarz. The material of the play is used to illustrate the artistic potential of the epic drama’s motive organization | 2210 | |||||
| 1056 | Kinds and features of teacher joint activity in high schools are allocated and analyzed in the article. The teacher joint activity is directed on increase of teacher pedagogical skill, creation of conditions for their individual development, increase of organizational efficiency of teachers’ interactions. Аn example of teacher joint activity’s organization in the frame of the international European project Tempus-Tasis are considered. Keywords: joint activity, increase of pedagogical skill, pedagogical activity, horizontal communications, teaching practice | 2210 | |||||
| 1057 | The article considers subject – specialized competences among the graduates of institutes of higher education on speciality “pedagogy and psychology” on the basis of the analysis of Russian literature on the aspects of competence approach in the sphere of education. For the estimation of subject – specialized competences of graduates the questionnaire of estimation of the requirements of the heads to the graduates of institutes of higher education is offered. Carrying out of monitoring of the level of formation of subject – specialized competences is necessary upon the termination of training. Success of development of professional – pedagogical competence of the future teacher – psychologist depends on the application of modern methods of education stimulating independent activity of a student. Keywords: the competence, the competence approach, subject-oriented competences, educational process, maintenance of quality of education, quality of preparation of experts | 2210 | |||||
| 1058 | The article considers «snowball» technique as one of task complex constructing methods. The efficiency of the technique is proved and the methods of using it at Geometry classes are described. Keywords: complex of tasks, process of task complex constructing, «snowball» technique, methods of using task complex | 2210 | |||||
| 1059 | The article explains the concepts of «learner autonomy», «metacognitive strategies», «podcast». The author offers the model of developing learner autonomy skill while teaching the students of nonlinguistic specialties a foreign language with podcasts. Keywords: learner autonomy, foreign language teaching, metacognitive strategies, podcast. | 2210 | |||||
| 1060 | The article based on the material of the German language deals with the meaning of the lexeme “Arbeit”. Material for the study was provided by various monolingual dictionaries of German. The problem of studying of the basic lexemes of the concept “Arbeit” was studied by the author during the dissertation research on the material of proverbs of unrelated languages. In this research a comprehensive study of the basic lexeme “Arbeit” was carried out within the framework of the description of the linguocultural concept “work”. The study was conducted in accordance with the meanings of the word “Arbeit” which are represented in the dictionary entries in the form of synonymic series for each component of the words under analysis. Certain symbols verbalize the meaning “work as a profession, position” are grouped thematically and marked by territorial identity. The derivational structure of these lexemes was determined as well as frequency of their manufacturing bases of the derivatives. The semantics of the components of compound words was analyzed. The author identifies the usage labels reflecting the connotative coloring of the lexemes verbalizing the meaning of the word “Arbeit”. For more results the analysis involves data from synonymous and etymological dictionaries. The results of the study can be used in practical classes, in the seminars in lexicology of the German language. Keywords: lexeme, meaning, concept, synonymic row, component, nomination, lexical-semantic group | 2210 | |||||
| 1061 | The article is devoted to the explanation of the actuality and innovation of the issues of complex linguistic study of Laowai network jargon – the language of Russian expats in China Internet communication. On the background studies of the Russian language in Eastern countries and Russian-Chinese frontier, discusses the history of the issue. The author proves the uniqueness as compared to the historically previous and compared to other contemporary bilingual (e.g. English-Russian), the situation of interaction between Russian and Chinese cultures in the discourse of virtual Russian Diaspora. The expats have no plans for assimilation in new community and the situation of a balanced linguistic partnerships between typologically radically different languages with approximately equal reputational status determine the specifics and dynamics of the reception of the Chinese language and culture. Chinese ksenonims in laowai substandart have a dual functionality. On the one hand, they, being jargon lexical substrate, perform all inherent in the jargon vocabulary of functions: identification, password, evaluative, expressive, creative. On the other hand, being other cultures lexical substrate, they are the main guides to the world of language, which has secondary cultural orientation, language, turned into the area of foreign language culture. A comprehensive analysis of the language network communication of Russian expats in China has great potential from the perspective of Internet linguistics and discourse studies, contact and comparative linguistics, cultural linguistics and intercultural communication, studies of the Russian language abroad and jargon studies. Keywords: the language of Russian expats in China, laowai network jargon, the language situation, the Russian and Chinese linguistic culture, ksenonym | 2210 | |||||
| 1062 | The article deals with the problem of text formation peculiarity in the sphere of scientific activity, and mainly with the question of the dynamics of new and former knowledge representation in scientific discourse. Scientific knowledge is treated as a unit of sense structure analysis of text. Former and new knowledge are regarded as components of scientific knowledge, their dialectical unity makes a certain mechanism of scientific text building. It is also given an extralinguistical motivation of the fact, of knowledge components alternation. | 2209 | |||||
| 1063 | In the work the author makes the analysis of the process of the development of physical training in our country, defines its goals and missions, taking into account the education reforms that are taking place at the moment. The author of the work gives the description of the historical development of physical training in USSR, criticizes the so-called «soviet period». Author agrees with the range of authors that «the utilitarian character of physical training» at that time «led to loss of features of culture itself». In the article the author points out the system of priorities, that define the development of education in the sphere of physical training, which, first of all, aim at mastering the humanistic values of physical training and took into consideration the interests and individual peculiarities of the personality. Keywords: personal motivational sphere, outlook, system of values | 2209 | |||||
| 1064 | The article describes a discursive Internet space, reveals communicative, structural, cognitive features of the sites of three sports schools for children and youth. The study draws attention to the leading strategies and tactics of information transmission, means of influence on the addressee, orientation to different age groups. The authors found the following: sites are polytext polycode spaces; their contents represent sport schools as stages in training, sports development of the child, gradual moving to sports teams; the communicative organization of sites is complex, combines the following strategies - information, self-presentation, maintaining contacts with parents, children, coaches, teamworkers; influence through conviction, creation of motivation for sports and training in a particular school, emotion; cognitive compositions of sites do not coincide; the level of institutionality is different. The axiological component of sites includes only the implementation of positive assessment. Cognitive composition of sites is not the same. The concepts of “success”, “sport”, “hockey”, “team”, “friendship”, “opportunities”, “man” are updated in the space of the first site. The cognitive composition of the second site includes the actualized concepts of “achievement”, “pride”, “chosenness”, “modernity”, “uniqueness”, “top”. The concept “team-family” is common for both sites. The type of content, the structure of the interface, the way of communication, the official-business nature of speech interaction, refer the third site to institutional discourse. The concepts of “efficiency”, “professional activity”, “leisure”, “development”, “age requirements” are updated in its content, informational strategies prevail over advertising and influencing. Texts of official-business speech genres are present only in its content. Keywords: discourse, discourse analysis, site, site content, polycode text, polymodal text, concept, communicative strategies | 2209 | |||||
| 1065 | The article discusses the trends in information and communications technology that promote the formation of the open pedagogy, the subjects of which are not only teachers and students, but also other stakeholders (experts, consultants, Internet content curators, etc.). The possible ways to form the theoretical basis and the necessary institutional conditions for everyday educational activities of the pupils (students, working professionals, retirees) are determined. Offered a possible model of the open pedagogic environment related to social, technological and ecological environment. Highlighted the link between educational space, educational environment and personal educational spheres in global education space. The necessity of teaching evaluation for didactic characteristics of total mobile connectivity, hybrid (virtual and augmented) reality, "brain-computer interfaces" and other innovative technologies, and the impact of the digital reality on the identity of the person, to his way of thinking and lifestyle is showed. From the point of view of the open pedagogy-andragogy, the State should define the overall framework for educational space-regulation, level organization forms of institutional education, and professional standards. In this space can operate educational services providers of various ranks: normative authorized educational institutions (public and private schools, lyceums, colleges, institutes and universities) business (consulting, expert, training etc.) institutions, volunteer associations, professionally oriented hybrid organization types, accompanying public education. The necessity of pedagogical evaluation of not only didactic characteristics of total mobile connectivity, virtual and augmented reality, brain-computer interfaces and other innovative technologies, but also the influence of digital reality on personality, his thinking and way of life, is grounded. Keywords: lifelong learning, personalization of education, pedagogical system, open pedagogy | 2209 | |||||
| 1066 | The article presents general theoretic aspects of situation approach to development of professional competences in innovation activity of future teachers of Physics. The author suggests constructing the development processes of professional competences in innovation activity of future Physics teacher on the basis of situation methodological problem. Keywords: situation approach, professional competency, innovation activity, situation methodological problem | 2208 | |||||
| 1067 | In 2006–2011 in water bodies of the tundra, forest tundra, forest and forest steppe belts of the West Siberian Plain, the species and coenotic composition of the hydrophilic coenoses involving 15 Zygnematales species were studied. The Zygnematales species were found to form seasonal synusiae and be a dynamic component of aquatic macrophyte vegetation of the region. Keywords: Zygnematales, hydrophilic plant aggregations, West Siberian Plain | 2208 | |||||
| 1068 | The progressive intellectuals faced the search of the ways of educational optimum under conditions of global social eco¬nomic transformations. School goes into the question on the formation of a personality with progressive activity in all spheres of life. In this article the problem of cognitive educa¬tion based on psychological mechanisms of cognitive sphere of pupils is discussed. General components of cognitive sphere are revealed. The influence of individual style of self-regulation on the success of education is considered. | 2207 | |||||
| 1069 | The article is dedicated to the 100th anniversary of A.P. Gaidar's birth. His latter works, such as "Drummer's Fate", Chuck and Geek, Timur and his Squad are considered in the context of two trends of depicting childhood in Russian literature originating from S.T. Aksakov (description of the idyllic and happy life of a child in a noble family) and from A.I. Gertsen (narration about a child aware of social problems). | 2207 | |||||
| 1070 | A specific writer's revision of sacral and mythological, as well as historical variants of "father and son" model is shown in the article by the example of figures of Apollon Apollonovich and Nikolai Apollonovich Ableukhovs. | 2207 | |||||
| 1071 | The question of a religious and philosophical originality of the lyrics of the bright representative of the Russian abroad of the Far East of Valery Pereleshin is considered in the article. The influence of the philosophy of the Russian cosmism clearly is traced in religious and philosophical motives and images of the poet. Keywords: lyrics, the Russian abroad of the Far East, Valery Pereleshin, philosophy, religion, Russian cosmism | 2207 | |||||
| 1072 | The article analyses problems of language training for students, who plan to take part in international academic mobility programs. The article considers language training programs in leading universities of Russia, aims and courses intensity. The article suggests the ways of increasing language training level through special educational forms and methods. Keywords: international academic mobility, exchange programs, language training, joint educational programs, the level of foreign language proficiency | 2207 | |||||
| 1073 | Introduction. Nowadays linguists are increasingly interested in studying the terminology of professional sublanguages from the point of view of a cognitive approach. Cognitive frame modeling of terminology systems is becoming relevant being an effective way of representing the terminology of a special sublanguage. The aim of the work is to create and describe the cognitive frame model of the terminological system of the subject area “Building materials” in modern Russian. Material and methods. The material for the study is the terminological units of the subject area “Building materials”, selected from lexicographic sources on construction, regulatory documents, scientific papers, commercial catalogues of construction products, and professional internet websites about construction. The research methodology is based on general scientific and linguistic methods of descriptive and comparative research methods, including methods of linguistic modeling, framing, definitional, oppositional analysis as well as quantitative analysis. Results and discussion. The article identifies the main concepts of the frame approach to the study of terminology. The theoretical basis and interpretation of the concept of frame are presented, the frame structure used in this paper is developed. The work presents the frame model of the term system of the professional sphere “Building materials” in Russian. The paper defines the main subframes of this field: “Wood Materials”, “Ceramic Materials”, “Stone Materials”, “Glass Materials”, “Metal Materials”, “Cement”, “Concrete”, “Construction Mixes”, “Binders and Materials”, “Polymer Materials”, “Isolation Materials”, “Roofing Materials”, “Finishing Materials”. The analysis reveals the hierarchical frame structure, consisting of 13 subframes with their subsequent division into slots, micro-slots, and semantic groups. The study presents a detailed description of the subframe “Wood Materials” and the micro-slot “Composite Wood Materials” as well as semantic groups that are part of them. Various types of semantic relations between the terms representing the cognitive-frame model of the term system “Building materials” are revealed. Conclusion. The cognitive-frame model of the term system “Building materials” allows to present a hierarchically organized system of knowledge about a given subject area in a structured form and to identify system relations between the components of the term system. The presented fragment of the frame model illustrates the intra-system relations of the terms that verbalize it. The results obtained are of interest for terminology studies and can be used for educational and lexicographic purposes. Keywords: construction terminology, cognitive terminology, frame, frame modeling | 2207 | |||||
| 1074 | Kucherenko S.N. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 63-67 . | 2206 | |||||
| 1075 | To the 100th Anniversary of the Play «At the Bottom» In the article there was presented a strategically perspective character of M. Gorky’s inventions in searches of playwrights of the ХIХ–ХХ centuries. (from a realistic drama up to a drama of absurdity). | 2206 | |||||
| 1076 | The article is dedicated to the problem of speech culture of folk and peculiarity of its interpretation in entries of motivational dictionary, antonymous dictionary, dictionary of figurative units of language | 2206 | |||||
| 1077 | The article explores the mechanisms of creating and functioning of I. I. Kozlov’s individual translator’s myth concerning the creative works and personality of D. G. Byron. I. I. Kozlov is known as one of the early Russian byronists. Appearing of this myth is viewed as a result of using various strategies of translation and adaptation of English poetry into Russian. Keywords: Romanticism translation, strategies of adaptation, translator’s myth. I. I. Kozlov | 2206 | |||||
| 1078 | In the article the author analyses scientific modes to define self-educational activity, student’s readiness to selfeducational activity. It deals with student’s components of readiness to professional self-education (motive-valuable, cognitive, reflective-active) and its content. Keywords: professional pedagogic self-education, self-educational activity, readiness to activity, components of activity | 2206 | |||||
| 1079 | This article deals with the concept of developing critical thinking as an educational technology as well as competences developed with its help. The author presents methods and procedures with practical examples and recommendations for their effective application in the English language teaching process. Keywords: critical thinking, teaching techniques, English language teaching | 2206 | |||||
| 1080 | In the article the author examined the views of scientists on the problem of choosing the topic of the study and described the requirements for choosing the topic of children’s research: accessibility, interest and benefit for the child. The text of the article contains a description of the mistakes that children make when formulating the title of the topic of the latest research. Semenova N. A. singles out the peculiarities of preschoolers’ research activity, she describes the approaches to the selection of the research topic in the kindergarten, reveals the differences between the spontaneous and specially organized research activity of preschool children. The article presents approaches to the selection of topics for educational research in primary school. Enumerated educational tasks, which the teacher solves when choosing the topic of children’s research activities. The author of the article proposed a method how to identify and formulate these criteria for choosing the topic of his research by junior schoolchildren in joint activities with the teacher. He provides the results of the analysis of the themes of children’s research works performed by junior schoolchildren and submitted for the contest “Create, Explore, Try” at Tomsk State Pedagogical University for seven years. The researcher makes a conclusion about what topics and why are claimed by the pupils of the primary school. Keywords: research topic, choice of research topics, competition of children’s research works | 2206 | |||||
| 1081 | The article considers associative “unfolding” of O. Mandelshtam poetic texts with use of experiment’s data. The article studies one of the possible way of associative text structure study on the basis of associations, which are stimulated by the whole text. | 2205 | |||||
| 1082 | The article considers different approaches to the content of education and methods of its projecting. It shows that innovative education is oriented to humanitarian basis of changing content of education. That is why projecting is considered as a recourse for development of educational programmes and professional competences of teachers | 2205 | |||||
| 1083 | In the article the author analyzes such concepts as “projection” and “design”, examines stages and types of projection. Projection is offered as an instrument for up-grading of quality of education. Keywords: projection, project method, design, pedagogical projection | 2205 | |||||
| 1084 | The article substantiates the legality of use in teaching vocational education the concept «personal thesaurus», determines the place of this phenomenon in a system of related mental structures and defines a professional personal thesaurus. Keywords: thesaurus, a professional personal thesaurus, internal lexicon, information thesaurus | 2205 | |||||
| 1085 | In the article the indications of the process of cooperation of all the participants of educational process are considered, the principles of cooperation are summarized, the criteria of the estimation of the effectiveness of the teenagers’ socialization on the basis of the cooperation of teachers, teenagers and parents are specified. Keywords: cooperation of all the participants of the educational process, the indications of the cooperation process, the principles of the cooperation, socialization, the criteria of the effectiveness of the teenagers’ socialization in the conditions of the cooper | 2205 | |||||
| 1086 | In the given article the Russian bank associations and the unions are considered, the purposes and problems of their activity, the role for national economy are in detail studied. The received results specify in a considerable role of bank associations and the unions both for regions, and for Russia as a whole. They represent itself as defenders of banks, intermediaries between the government, the Central bank, foreign countries and innovators. Keywords: Bank association, the bank union, the credit organization, the Сentral bank, economy, a role | 2205 | |||||
| 1087 | The article deals with the last Shvarts’ play “A Story of a Young Couple”. The Polyphonic structure of the play unfolds various manifestations topics of the family. The affirming pathos of the play is determined by the meaning of family values and by individual responsibility of young lovers. Keywords: drama, theme of the family, literature of the 20th century | 2205 | |||||
| 1088 | The article provides data on distribution of the bleak in the lower Tom, its portion on number in catches on various sites of this ecosystem. Morphological features of this species (the sizes and structure of scales, meristic and morphometric signs), spawning terms, indicators of reproductive ability, structure of population of the bleak for a row of years (2003–2013) are considered. Keywords: structure, population, morphology, bleak | 2205 | |||||
| 1089 | The article considers the theoretical aspects to the definition of “quality of education” and “quality of educational services” with a focus on their continuous transformation in a changing social and educational environment of the school. A comparative analysis of concepts allowed the authors to identify that the quality of educational services as an integral part of quality education, focused primarily on the quality of education. The authors concluded that the quality of educational services as the most important indicator of the effectiveness of educational activities should more fully satisfy the educational needs of students, taking into account the economic aspect: the state of the materialtechnical base, educational-methodical, information technology support, etc. Proposed a definition of the concept “quality of educational services” in relation to modern educational process. Keywords: quality, education, educational services, quality of education, quality of educational services | 2205 | |||||
| 1090 | Cosmetology was born as a skill to look after one’s appearance, keep and underline one’s beauty with the help of various means and ways. In modern society where a special attention is paid to cosmetic beauty, the field of cosmetology producing and rending cosmetology services is flourishing. Cosmetology discourse is a type of professional communication connected with rending cosmetology services and creating (inventing), production (technology), advertising, protection, evaluation, marketing of cosmetology products. This discourse refers to hybrid, creolized discourse, using verbal, iconic and graphic codes. This article deals with French cosmetology discourse as one of the kinds of institutional discourse, which is a complexly organized and multi-component formation, the interaction of legislative (legal) discourse in the field of production, sale of cosmetics and rending cosmetology services, advertisement and cosmetology discourse, scientific and cosmetology discourse, academic cosmetology discourse, cosmetology media discourse, commercial discourse. The leading role belongs to the cosmetology discourse proper (esthetic medicine) in the sphere of professional communication. In its turn, each kind of the cosmetology discourse one can find polyphonic inclusions of the chemical (cosmetology), pharmaceutical, social, technical and other discourses. The complex discursive nature of the cosmetology discourse has generated a variety of genre forms. Keywords: cosmetology, discourse, beauty, care, health, speech genre | 2205 | |||||
| 1091 | It is in this article undertaken the attempt the examination of some phenomena of the anomalies of children’s development, connected with the disturbance of psycho-motor and vocal development, and their comprehension in the context of new ideas about the essence of ontogenesis. The analysis of literature data and results of its own studies on the problem of the interrelation of the development of engine and vocal functional systems in the normal and disrupted ontogenesis is conducted with the support to the basic condition of the theory of psychological systems. Questions of psycho-motor insufficiency with the system underdevelopment of speech are examined. | 2204 | |||||
| 1092 | The article investigates the semantics of the first-person narration (Ich-Erzahlung) in the novel «Golden Pattern» by B.K. Zaytsev. The analysis covers the problems of time in a person’s being and the problems of the difficulties met by an artistic person while looking for his route of Christianity | 2204 | |||||
| 1093 | By 27 apparently healthy youth and 29 girl teen-age was investigated the interrelation of intellectual measure and accuracy of time perception with high frequency of electrical brain activity – gamma-rhythm. Connection of intellectual measure and accuracy time perception with level of cortical interaction on frequency gamma-rhythm activity and fazes of interaction between gamma-rhythm and low frequency composes of EEG was discovered. Keywords: intellect, gamma activity, low frequency rhythm EEG, cortical interaction, fazes connection, time perception | 2204 | |||||
| 1094 | In the research the regularities, charactarizing the influence of personal, organizational and social factors on socio-psychological adaptation of a student in the university, by the example of Tomsk state pedagogical university. Keywords: educational identity, existential crisis, professional self-determination, mental health | 2204 | |||||
| 1095 | This article describes psychosomatic symptoms that are common among HIV-infected men. These symptoms are interpreted from psychological point of view, and the conclusion is: the illness duration is not related to the intensity of symptoms, and patients who were infected in the earlier age suffer from symptoms related to feeling of guilt, fear and intenseness. Keywords: HIV-infection, psychosomatic, psychological aid | 2204 | |||||
| 1096 | The article discusses pragmalinguistic peculiarities of interrogatives. These characteristics are analyzed at comparing interrogatives to other speech acts. Interrogatives as speech acts have an illocutionary force and a perlocutionary effect similar to those of directive speech acts. The illocutionary force of interrogatives is connected with communicative manipulation when asking for or checking information by referring to another person. The perlocutionary effect of interrogatives is either this person agrees or does not agree to share information. Directive speech acts are also connected with communicative manipulation and the perlocutionary effect of directive speech acts is either the other person agrees or does not agree to fulfill the action. However, interrogatives differ from other speech acts (directive speech acts including) by their locutionary and propositional characteristics. Interrogatives are constructed in a special way and do not contain reference to the answer. At least these locutionary and propositional characteristics of interrogatives makes it possible to consider interrogatives as a separate group of speech acts. Analysis of interrogative speech acts in contemporary American films show that 70 % of interrogatives are used as direct speech acts, i.e. to ask for information or to check information. One fourth of interrogatives contains second illocutions, in most cases these are reproach, indignation and pleading. Interrogatives as indirect speech acts are used in 20 % of utterances mainly to express suggestions. Rhetorical (false) questions are used only in 10 % of interrogative utterances. Keywords: pragmalinguistics, speech acts, interrogatives, American English | 2204 | |||||
| 1097 | Children’s gift is a concept that is widely used in modern educational practice, however its theoretical and pedagogical essence is at initial stages of perception. In the article the analysis of categorical essence of children’s gift is introduced within the framework of a pedagogical science. | 2203 | |||||
| 1098 | The article is devoted to the problem of creation of successful brand in conditions of a strong competition among them. The theory tape allows to slightly open secrets of deep motivation of the consumers and to use this knowledge in creation and development of successful brands. The conformity to individuality brand certain tape is recognized by a key component successful of the companies in the market. Socionic opens perspective opportunities for marketing at segmentation of the consumers and development of brand. The theory of socionics gives the complete characteristics to 16 types of the person, which personify all consumers. The expert should know types of each segment, develop and create the stamps of the goods and their image, advertising campaign, effective methods of stimulation separately for every group. With competent use of theoretical development of socionics the experts in the field of marketing are able fully and effectively to satisfy needs of the consumer | 2203 | |||||
| 1099 | The article analyses one of the essential issues of general typology and turkology: actionality through the example of the moribund Chulym Turkic language. Based on the author's fi eld data a conclusion is made that the processes of forming grammatical meanings of tense forms from aktionsart polyverbal constructions in Chulym Turkic are still dynamic; whereas the aktionsart characteristics of the polyverbal constructions are expressed differently in different Chulym Turkic sub-dialects. Keywords: Chulym Turkic sub-dialects, aktionsart, polyverbal constructions, auxiliary verbs | 2203 | |||||
| 1100 | Sexuality is an important and integral component of the person, which is closely related to self-esteem and perception of own attractiveness ratings by other people, which is essential for the manifestation of a mood state (emotions, feelings, experiences, fantasies, etc.). Sexuality is in close relationship with the self-perception and the perception of the partner. The article describes the main aspects of sexuality, attempts to identify the psychological factors that influence sexual self-perception of the object. Keywords: sexuality, psychological characteristics, self-perception | 2203 | |||||