| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 2251 | The article presents the problem of existential experiences of the developing personality. A theoretical overview of research terminological analysis is made. The notion of existential crisis of identity in ontogeny, reconstructed in the space of self-determination is analised. Keywords: Identity, existential crisis, developing person, ontogeny | 1691 | |||||
| 2252 | The article discusses the phenomenon of the precedent world which is apprehended by the author as a special kind of media concept. This perception is due to a media revolution generated global change of the specifics of existence of different communication parameters, including precedential. By analyzing the elements of Vladimir Vysotsky’s precedent world, the researcher comes to a conclusion about the presence of basic properties of media concept in the precedent world, functioning in the media space, such as the life cycle and the world creating potential and just as every element of the precedent world is perceived as a means of implementing the semantic-axiological balance wheel law. Keywords: precedential, precedent world, media discource, media concept, Vladimir Vysotsky | 1691 | |||||
| 2253 | The dialogue is investigated as a special form of organizing co-activity of the teacher and pupils. The author is clearing out a special character of this coactivity which is appearing, forming and developing sences and meanings among the participants. There is a description of the project of organizing the co-activity including besides the dialogue such forms as a lesson-task and lesson-problem. | 1690 | |||||
| 2254 | The article considers the problems of the effective administration of the sports school on the basis of informational databases, since manual methods of infor¬mation processing at present do not always give the necessary efficiency and reliability for administrative decisions. | 1690 | |||||
| 2255 | Wiki, blogs, and social networks are considered in report as powerful tools to develop the communicative competence of teachers, and to use the computer technology in pedagogical practice. Keywords: Wiki, blogs, social networks, communicative competence, personal educative environments, Life Long Learning | 1690 | |||||
| 2256 | The article deals with the reasons of such definitions as comedy, comic elements, comicality, culture of laugh (“smehovaya kultura” – M. Bahtin). The author reviews the development of comic, comicality and specifies their functions in the plays by M. Bulgakov (“Days of the Turbiny”) and N. Erdman (“The Mandat”). Keywords: comedy, comicality, culture of laugh (“smehovaya kultura” – M. Bahtin), drama, action, hero, function, M. Bulgakov, N. Erdman | 1690 | |||||
| 2257 | This article is devote to analyze results of science project “Paradigms of artistic consciousness in the narrative culture” (the state contract № 14.740.11.1394 from October 20, 2011). Keywords: artistic consciousness, narrative culture, critical reception, drama, poetic, prose, pathographo text, translation, strategies of adaptation, translator’s myth, romanticism, legal consciousness, authors consciousness, historicism, historical fiction, reli | 1690 | |||||
| 2258 | The article examines the main issues related to human constitutional characteristics in psychology and pedagogy. The analysis of literature relevant to this subject allowed revealing the topical problems of the constitutional types and mapping out the most important courses for further scientific research. Keywords: asthenic, athletic, body constitution, constitutional types, mesomorph, picnic, somatotype, ectomorph, endomorph | 1690 | |||||
| 2259 | The article deals with the dynamics of the image of the profession substantial characteristics at different stages of professional education involving certain types of crises. Based on the data of the image of the profession in the context of a crisis of professional formation, the existence of obligatory and facultative features in its structure is assumed. The authors suggest the existence of “ideal” image of the profession among students and the unemployed. The structure and nature of the interaction between the obligatory and facultative descriptors of image of profession in each group is analyzed in the article. The assumption about the existence of a unmatched structure of the image profession among students, graduates working in the specialty, and the unemployed is proposed. Keywords: crises of professional education, image of profession, ideal representations about profession, obligatory and facultative descriptors of profession | 1690 | |||||
| 2260 | The article considers the functioning of Americanisms in the newspaper style. The newspaper is acknowledged as a relevant source of information and a powerful means of the creation of its readers’ attitude (opinion). This fact reveals the basic functions of the newspaper style, that is to inform (the informative function) and to impact (the impacting function). Newspaper Americanisms, the ones that are frequently observed in the language of press, turn out capable of performing the outlined functions. The impacting function shows itself in the so called open evaluation of speech. It reveals its essence in two basic aspects, that is the creation of speech characteristics and the implementation of the social judgement. The article gives the analysis of different samples of Americanisms, performing the function of social markers in the newspaper style. Keywords: newspaper style, impacting function, open evaluation of speech, an Americanism, evaluation connotation, expressiveness, a model signal (marker) | 1690 | |||||
| 2261 | At present linguistics is connected very closely to cultural studies. A language is explored in connection with the history and culture of the people who speak the language. To study a language means not only just study a language but also to understand another people, nation and humankind as a whole. The article concerns the concept of “stone” in the Chinese linguaculture. The research is made with the data of linguistic experiment conducted in the city of Shenyang, PRC among native Chinese speakers. The respondents were found among teachers and students of Shenyang Polytechnic University, aged from 18 to 60 years old. The questions studied by the experiment concern with Chinese linguaculture, the image of stone and some set expressions of Chinese language which contain “stone”. The results of the experiment are depicted in the article. Keywords: linguaculture, Chinese linguaculture, stone’s image, set expression | 1690 | |||||
| 2262 | Introduction. The article deals with the theme of childhood in the lyrics of Georgy Ivanov, according to the testimony of many, the best poet of Russian émigré, belonging to the generation of the first wave of emigration. Aim and objectives. The purpose of the study is to trace the theme of childhood on the material of the whole corpus of G. Ivanov’s lyrics, taking into account the influence of the poet’s acmeistic attitudes, as well as the formation of an existential worldview in his late work, and to trace the evolution of the poet’s children’s theme from the idyllic image of children in the context of the pastoral complex, typical for his early poetry, to the existential inherent in his mature work. Materials and research methods. The research methodology is based on the interpretation of literary texts based on theoretical and literary concepts (acmeism, literary tradition, poetry of the diaspora and metropolis, etc.). A comparative historical method was also applied to the analysis of texts that are typologically close, but have a temporal distance. Results and discussion. We examined the evolution of the children’s theme in the poet in connection with the acmeistic views of the author, identified the metamorphosis of the theme in connection with the appearance in the lyrics of nostalgic and existential themes related to emigration. Conclusion. The lyrical embodiment of the childhood theme of the early G. Ivanov is connected with his acmeistic attitudes, the images of children have the appearance of a “cultural cliché” (cupids, angels, peasant girls) and are written in the common pastoral modus. Childhood, in accordance with N. Gumilev’s geosophical attitudes, whose circle included the poet, is perceived by G. Ivanov as the beginning of a cultural journey, therefore the juvenile subject is accompanied by a large number of literary and culturological allusions. In the emigrant lyrics, the theme of childhood turns out to be inextricably linked with the mortal theme, which corresponds to the general mood of the latest collections of the poet. The image of childhood is distorted, sometimes beyond recognition, in the general mood of hopelessness, nostalgia and émigré longing. Keywords: Georgy Ivanov, the poetry of the first wave of Russian emigration, the theme of childhood, pastoral motifs, ecphrasis, allusion, acmeistic traditions, existential motives | 1690 | |||||
| 2263 | The article deals with problems of cognitive linguistics. The fundamental concepts comprising world language picture is the centre of attention. The article traces the verbalization of the concept of “bread” in the Russian language, using materials from the academic dictionary that contain some phraseological units with component “bread”, each of which implements one of the main cognitive features of this concept. On the basis of the examples given, it is shown that the degree of phraseologization of these units is different, but nevertheless all of them retain a connection with the original denotate. This circumstance contributes to the preservation of positive connotations in this phraseological paradigm. The analysis of cognitive signs to identify the scope of the concept of “bread” in the language picture of the world of the Russian people is carried out. The question of the original meaning, which forms the main nominative meaning of the word “bread” in Russian, which is present in the semantic structure of all derivatives, regardless of the degree of their distance from the creation of a semantic base, is considered. For the bulk identification of the concepts of “bread” in the linguistic picture of the world of Russian people, an analysis was conducted on the basis of cognitive signs. The fundamental nature of the concept “bread” in a language picture of the world of the Russian people with all evidence is shown at all levels. A complete idea of the scope of this concept can be created only with regard to folklore material. However, the system of the most important cognitive signs is successfully traced on the material of lexical, phraseological and paremiological units. We have been collecting the corresponding materials from dictionaries of V. I. Dal, V. M. Ogoltsev, D. N. Ushakov, M. Fasmer, and the four-volume academic dictionary of Russian (the Small Academic dictionary). The task of cognitive or linguistic-cognitive analysis is to analyze language units, focused on identifying cognitive signs that represent this concept in the structure of a particular character. The research shows that cognitive characteristics realized by the concept “bread” embrace the image of bread in the national thinking of Russian nation. Keywords: concept, bread, world picture, cognitive sign, verbalization | 1690 | |||||
| 2264 | The author of this article discusses possibility of understanding the essence of pedagogical partnership in real educational practice as practice of predetermined functional inequality. The article considers practical steps from the idea of pedagogical partnership as desirable educational value to pedagogical partnership as educational reality. Thus, an attempt is made .0 substantiate the necessary conditions for development and establishment of pedagogical partnership in educational practice: identification of professional value» of a teacher and high level of his/her speech skills of self-expression and personal feedoack. | 1689 | |||||
| 2265 | The threat of violence has become one of the dominanting factors of children’s social life. Sometimes a child can help himself. So conflict as a form of a person’s activity promotes reflexion of any problem situation and selection of means of solving the problem. Nowadays there is much statistics in science literature about Minimal Brain Disfunction (MBD) which occurs at early. Most discussed questions are connected with hyperactivity of children and arguments of chronic Brain’s syndrome in general, manifestation of children’s encephalophatis, etc. (B. Lebedev, J.I. Barashnev, E.M. Mastjukova). Inspite of many researches connected with this subject, the conflict actions of children with MBD are to be investigated and analyzed in future. | 1689 | |||||
| 2266 | The article studies the term of “archetype” which was introduced by Yung both with historical and cultural viewpoints. The author studies the function of archetype in musical culture as shorting natural things in social life. The musical and is been transfixed in individual composer's creative word | 1689 | |||||
| 2267 | The article deals with tow modernization strategies in contemporary education. The first considers pedagogy as technology and as engineering science. The second considers pedagogy as anthropology and fundamental humanitarian science. The author comes to the conclusion about the connection between Russian pedagogy with the second strategy Keywords: education, modernization, culture, pedagogy as technology, pedagogy as anthropology, sociocultural traditions, strategy of education, educational strategy | 1689 | |||||
| 2268 | The questions assess the level of formation of informational competence of college students, identify indicators and evaluation criteria, developed requirements for each level of information competence and test tasks open, analyzed the results of testing of college students. Keywords: core competence, information competence, level of formation of information competence assessment tools of information competence | 1689 | |||||
| 2269 | The article deals with various aspects of a person harmonious living in the environment. It is noted it should be considered as a set of architectural spaces: natural and artificial objects and subjects being in close interaction with each other. The modern technologies allow shaping environmental objects not spontaneously but reasonably. These technologies include UV printing. The suggested approach allows making one more step towards this goal. Keywords: environment, UV printing, harmony, architecture, decorative and artistic design, restoration, images | 1689 | |||||
| 2270 | The article deals with the analysis of the computer-based tests presented in on-line educational English for special purposes complex for senior non-linguistic students who study professional English. Based on the analysis carried out the following conclusion was made: computer based testing enables a systematic and objective monitoring of students’ results, the diagnostics of difficulties while mastering the specified discipline and is a measure of learning efficiency, as well as tremendous motivating stimulus. Keywords: computer-based tests, professional English, systematic and objective monitoring, diagnostics of difficulties, learning efficiency, motivating stimulus | 1689 | |||||
| 2271 | The article is devoted to one of the key derivations of Russian culture of language – concept “Family”. It provides a complete and coherent analysis of dictionary definitions of the name of this concept. Published in XIX–XXI dictionaries of Russian language are served as a source of practical material. Material of dictionaries allowed to reconsrtuct the usual model of the name of concept “Family”. The article also describes the first observations about the specificity of Russian concept in the background of correlative concepts. The article concluded that the word “family”, having unbranched semantic structure has undergone semantic changes and gradually became a polysemant. Over time it has developed the metaphorical and metonymic meanings. As a term the word came into use in the natural and language sciences. Keywords: lexicographical explanation of representative of concept, analysis of definitions of the word “Family” in semantic terms | 1689 | |||||
| 2272 | This work develops the statements of works [1–3]. Author’s experience of teaching disciplines for the students studying in the direction of training «Applied informatics» is generalized. Some questions of techniques of teaching discipline «Document science and documentary ensuring management» are considered. The main directions of further research are considered. They consist in highlighting the activation of interdisciplinary links between disciplines aimed at forming the professional competencies of students. It is planned to continue modernization of the developed materials of the electronic courses intended for support of independent work of students in the study of disciplines. It is important to develop tasks for independent work which would promote increase in interest of students in studying of materials of the discipline. In addition, we are developing the funds of evaluation tools in the form of test questions, questions for credit. It is concluded that the use of e-course materials contributes to the formation of professional competence of future graduates. Further goals on educational system development are also discussed. We are going to continue developing electronic educational materials, reference books and seminars. These materials will be used for the formation of professional competence of students who are training in the direction of «Applied Informatics». The article presents the results of using the developed methodological materials. Besides, the results of testing of students in the section «Document and System of Documentation» are analized. Keywords: field of professional activity, office-work, document, electronic document management systems, DIRECTUM | 1689 | |||||
| 2273 | The article is devoted to one of the modern aspects of the Russian-Chinese linguistic interaction – Chinese advertising signs in the Russian language, a common border with Russia in northeastern China, in Heihe. The article presents a linguistic analysis of Chinese advertising signs in the Russian language, developed by native Chinese speakers, for their conformity to lexical-semantic norms. The purpose of this article is the interpretation of lexical interference as a cause of a violation of the lexical norms of the Russian language in the texts of Chinese signage in Russian. Thus, on all levels of the language system of the Russian and Chinese languages in their interaction in the texts of advertising signs of the border city of Heihe there were observed interlingual, and in some cases intralingual interference, reflecting a typological distinction of the interacting languages. The interference leads to a linguistic mixture of different elements (phonetic, lexical, grammatical) in the texts of advertising signs in the Russian language, which illustrates the «Chinese Russian language». Considering interlanguage and intralanguage interference in the texts of Chinese signage in the Russian language, we are attracted to study both forms of the contact languages explaining interference phenomena introduction as Chinese and Russian. Thus, the phenomenon of lexical interference in texts of advertising signs on the territory of the Chinese border city of Heihe, is largely the result of the interaction of contacting languages (Russian and Chinese), resulting in disturbances of lexical norms of the Russian language in them. Keywords: linguistic interaction, Chinese advertising signs in the Russian language, lexical and semantic errors, interlingual interference, lexical interference | 1689 | |||||
| 2274 | It was found that characteristics of physical development of TPSU students practically don't depend of age (16-23) and chosen specialization (all 9 faculties). Students of the faculty of physical culture are exception, which showed considerably improvement of main physiometrical, and dynamometricai indications, which connects with regular going in for sports. It was found that there is a tendentious to improvement of antropo-metrical indications of faculty of foreign languages students in comparison to another faculties and indication in TSPU for 7 years of researches. | 1688 | |||||
| 2275 | An analysts is first given of the situation where a scafar field is contained between two fixed, spatially flat, branes. The usual fine-tuning (RS) condition is relaxed, and the branes are allowed to possess a positive effective cosmological constant ». We first analyze the eigenvalue problem for the Kaluza-Klein masses when the metric is time dependent, and consider in detail the case when » is small. Thereafter we consider, in the case of one single brane, the opposite limit in which » is large, acting in a brief period of time T, and present a "sudden approximation" calculation of the energy produced on the brane by the rapidly expanding de Sitter space during this period. | 1688 | |||||
| 2276 | In this article we outline the stages of studying a unique Siberian broad – leaved lime forest in the context of the 20th century specific research. The important role of scientists proving the relict nature of this forest has been shown. The negative influence of number of biotical and abiotical factors on the present relict populations has also been described. There is an urgent necessity to preserve this unique forest for future generations | 1688 | |||||
| 2277 | The article considers municipal interests as theoretical and practical phenomenon, which demands deep research. The author underlines analytical aspects which allow to concretize the factor of municipal interests in the system of local self-government; to dwell on its role for the development of the main fields of the existence of municipalities, as well as the subjects of the municipal practice on the modern level of the municipal reform in Russia | 1688 | |||||
| 2278 | The article analyzes the approaches to valuing the level of forming of professional competence; the results of research of the components of professional competence such as academic and research competence, information and subject competence, organizing and methodical competence, communication competence, social and legal competence, personal and professional competence are presented. Keywords: young specialist, competence, professional competence, components of professional competence, competence approach | 1688 | |||||
| 2279 | The article reveals the essence of the innovative capacity of the introduction of a program «Community» to the educational process of physical education in the municipal pre-school educational institutions. The authors reveal features of the conditions of the program «Community» in the process of physical education in junior pre-school education, taking into account the integration of activities, based on a single subject. The positive effect of the introduction of the program «Community» is confirmed with the results of pedagogical experiment. Keywords: «Step by Step», the program «Community», physical education, the younger preschool age, preschool education | 1688 | |||||
| 2280 | The article considers the basic questions of the theory and practice of formation of military-professional motivation among cadets of military high schools of communication. Substantive provisions and results of realization of the program of formation of military-professional motivation among cadets of military high schools of communication are presented. Keywords: motivation, formation of military-professional motivation, cadets, military high schools of communication | 1688 | |||||
| 2281 | The article reveals the mechanism of action of an extract of Siberian fir in nurture of quails. The authors show that the use of extract of Siberian fir (CSE) stimulates the adrenal cortex, the selectionof thyroid hormones in the blood . This helps to increase resistance of birds, to raise their productivity traits (egg-laying qualities, reproduction). Keywords: coefficient of resistance, the quail, vegetable extracts, hormonal system, bloodformation, productivity | 1688 | |||||
| 2282 | It was studied the features of development of Amaranthus tricolor L. sorts of Valentin in the conditions of root hypoxia and possible ways of biochemical adaptation of assimilatory vehicle. As far as the increase of term of submergence there was braking of processes of height and development, maintenance of proteins diminished in leaves and, simultaneously, the amount of low-molecular antioxidants of amaranthin and ascorbic acid changed. Found out activating of enzymes of cycle of tricarboxylic acids (malate dehydrogenase), glycolysis and fermentation (alcohol dehydrogenase) and oxidizing pentose phosphate cycle (glucose-6-phosphate dehydrogenase) in leaves both after short-term and the protracted anaerobiosis. It was demonstrated, that adaptation to the root anaerobiosis connect with changes of activity of enzymes of different respiratory tracts and work of the antioxidant systems in photosynthetic leaves. Keywords: Amaranthus tricolor, hypoxia, adaptation, respiratory metabolism, enzyme activity, antioxidants, amaranthin, ascorbic acid | 1688 | |||||
| 2283 | One of the main types of rural school is ungraded educational institution. The article describes arrangements for the educational process in mathematics in different age-classes at elementary school. Keywords: one topic type, multiple topics lessons, lesson by lesson planning, methods of working teachers in ungraded schools. | 1688 | |||||
| 2284 | In the article characteristic of reflexive competence in teacher’s professional activity is given. The author emphasizes on forming this competence among students. The contents of the main structural component of reflexive competence of the future teachers’ preschool education are: cognitive, operational and personal. The conditions of their development during professional training are suggested. Keywords: professional competence, reflexive competence of the preschool teacher, reflection, self-development | 1688 | |||||
| 2285 | In the article, art and museum activities were analyzed with resort to the methodology proposed by M. S. Kagan. It is disclosed that these activities are in complete identity as for communicative interaction. This allows using the methodology to develop models of museum communication, applied to the museum of all profiles. Keywords: communication, communicative function of Arts, artistic activities, museum as communicative system | 1688 | |||||
| 2286 | The article shows the importance of adult education in Germany at present. The main legislative acts regulating this sphere are enumerated. It also gives the chief principles of the state which support the adult education. The author makes up the conclusion about the prospects of the further development of adult education in Germany. Keywords: adult education, main types of adult education, legislative acts on adult education, key qualifi cation | 1688 | |||||
| 2287 | The article analyses the experience of teaching workshops as a form of implementation of the master’s education program. Keywords: online community, graduate, teacher training workshops | 1688 | |||||
| 2288 | In the article the problems of management with material stocks at the metallurgical enterprises are allocated; directions of increase of efficiency of functioning of the industrial enterprises; preconditions of development of the system of management are shown by material stocks; the author’s treatment of the concept «operational cycle» is offered. Keywords: management, inventories, metallurgical industry, operational cycle, financial cycle | 1688 | |||||
| 2289 | The article presents the system of social and psychological students’ support in the training process in educational institution of further education (for example, the Research and Education Centre of Economy and Information Technology, Vologda). It shows the essence of the system, especially its organization and the main content of the experts’ activity. As performance indicators presented and analysed the data obtained from the results of diagnostic studies in the period of institution functioning. Keywords: Research and Education Centre, the social and psychological support and support of students, diagnostic research, developing lecture, psychological prevention and education, consultancy | 1688 | |||||
| 2290 | The article presents the main stages of the coal industry development in Russia; content of every stage is characterized. The basic problems of the industry are found out for the present time. Also, the main measures and perspective lines for the coal industry development are presented. Keywords: coal industry, stages of development of coal industry, restructuring of coal industry, internal and external problems of coal industry, development of coal industry | 1688 | |||||
| 2291 | The genesis of person and the profession interaction is considered, where there are three systems: professional selection, professional self-determination and professional orientation. The article suggests he understanding of professional orientology as the discipline that integrates the given systems and provides scientific understanding of person and profession interaction. Keywords: the person and profession, the systems of interaction, scientific understanding of interaction in the frames of professional orientology | 1688 | |||||
| 2292 | The article deals with the formation of communicative competence of students in the course of teaching them to foreign written speech for professional purposes. The authors consider the communicative and active approach to be the most efficient one in teaching foreign written speech for special and professional purposes. Keywords: teaching, foreign language, communicative competence, written speech, communicative and active approach | 1688 | |||||
| 2293 | The article is devoted to variation of network terminology in Russian internet discourse. The research is based on data collected from the sources of internet communication devoted to network technologies. The following variation types are being described: syntactical, semantic, functional and stylistic as well as their varieties. The article describes the main reasons for network terminology variation on formal, semantic, functional and stylistic levels as well as the relationship of different variation types to the problem of word equality. As a result, the main reason for variation of professional items in computer network sublanguage was defined. It lies in the very process of borrowing specialized lexis into the Russian language as a result of professional international communication intensification. Inside the Internet discourse the variation of network terminology is one of the ways to change communication registers and showing the dynamics of this discourse. Keywords: network terminology; variation; formal variation; semantic variation, functional and stylistic variation | 1688 | |||||
| 2294 | In this article specific methods of emotion expressions of men’s and women’s speech by use of the language lexical means are considered. It is proved, that the peculiarities of the author’s emotional status reflection in the text depend on his gender affiliation and have their specific markers. In this work groups of emotionally loaded vocabulary are described, gender differences of using this lexicon in a text are revealed on the base of comparative analysis. The reasons of gender affiliation reflection of the subject in his speech are explained. The manifestation of gender in the speech behaviour of native speakers of a particular language can be verified by analyzing the structures of language. Keywords: means of emotional expression, lexicon, gender, connotation | 1688 | |||||
| 2295 | The article describes a discursive Internet space, reveals communicative, structural, cognitive features of the sites of three sports schools for children and youth. The study draws attention to the leading strategies and tactics of information transmission, means of influence on the addressee, orientation to different age groups. The authors found the following: sites are polytext polycode spaces; their contents represent sport schools as stages in training, sports development of the child, gradual moving to sports teams; the communicative organization of sites is complex, combines the following strategies - information, self-presentation, maintaining contacts with parents, children, coaches, teamworkers; influence through conviction, creation of motivation for sports and training in a particular school, emotion; cognitive compositions of sites do not coincide; the level of institutionality is different. The axiological component of sites includes only the implementation of positive assessment. Cognitive composition of sites is not the same. The concepts of “success”, “sport”, “hockey”, “team”, “friendship”, “opportunities”, “man” are updated in the space of the first site. The cognitive composition of the second site includes the actualized concepts of “achievement”, “pride”, “chosenness”, “modernity”, “uniqueness”, “top”. The concept “team-family” is common for both sites. The type of content, the structure of the interface, the way of communication, the official-business nature of speech interaction, refer the third site to institutional discourse. The concepts of “efficiency”, “professional activity”, “leisure”, “development”, “age requirements” are updated in its content, informational strategies prevail over advertising and influencing. Texts of official-business speech genres are present only in its content. Keywords: discourse, discourse analysis, site, site content, polycode text, polymodal text, concept, communicative strategies | 1688 | |||||
| 2296 | Introduction. This work explores the recreational function of Media also recognized as the recreational function, hedonistic function, function of mental regulation, function of emotional release, etc. by various sources. We suppose that modern media mostly pursue hedonistic aspects of broadcasting as the changed structure and new conditions of functioning increased consumer’s component of address activity. Aim and objectives. The aim of this article is to describe the specifics of the entertainment function of the media in the discursive space of convergent radio. The object of research is the discursive practice of convergent radio. Material and methods. The article considers new forms of media communication that are significant in the aspect of those technological and socio-cultural changes that led to the emergence of convergent radio. Based on the material of web pages and social network versions of radio channels, the discursive mechanisms for the implementation of the entertainment function are analyzed. On the basis of the theoretical provisions of discourse analysis and social semiotics, an assumption is made about the hedonistic nature of the entertainment function of convergent radio. Results and discussion. The work investigates the specialty of the hedonistic function of modern radio discourse. Texts from radio websites and social network versions of entertaining radio channels served as material. From the position of modern semiotics and discourse analysis, the main communicative models between the subjects of discourse, which are formed on the borders of hedonistic strategy of radio, are allotted. A big role was played by advertising discourse and PR both integrated into communication practice by strategies of radio which pursue consumer’s ideology of modern media. Conclusion. Thus the interaction of radio discourse, advertising discourse, and PR provides hedonistic effects of (targeted attention) and participation: based on action and semiotic codes the addressee forms a convenient psychoemotional area of their identity – the consumer of high-quality media products, the user of various services that replace social institutions such as libraries, cinemas, hobby clubs, etc.. In this case the interactive user shows the necessary activeness (for discourse practice) in choosing recreational products and engagement in consumption of such. Keywords: discourse of convergent radio, discursive interactions, communication and action hedonism of radio discourse, consumer’s ideology | 1688 | |||||
| 2297 | Gorbunova N.A. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 19-21 . | 1687 | |||||
| 2298 | Participants of the investigations were healthy pupils (boys and girls of about 15-16). The emotional stress which was made by a test improves the dinamics of the brain work and higher the intensivity pupil's attension. The girls of 15 - 16 years are more stable to stress. It is the first time when we discovered that the dinamics of the girls brain work depends on the type of hormonal suppling of reproductional cycle. | 1687 | |||||
| 2299 | The paper reviews the phenomenon of syncretism and homonymy, suppletivism and heteronymy; explains their varying import in the system of the German language synchronically and diachronically. | 1687 | |||||
| 2300 | One of the most important factors defining reliability of radio engineering devices, the temperature is, thus, is the most frequent for calculations of thermal modes mathematical models with the concentrated parameters, possessing low accuracy are used. Now multivariate mathematical models, with a greater degree of ade¬quacy describing processes теплопереноса in radio engineering devices are known. The purpose of the given work is the analysis of reliability of elements of radio engineering devices with application of the modern device of the theory of reliability and methods of multi¬variate mathematical modelling of temperature fields. In the given work comparison of parameters of reliability of the typical electroradioproducts received on the basis of spatial temperature fields and averages on volume of temperatures of electroradioproducts is made. | 1687 | |||||




