| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 3801 | The motives of activity are generated by the available requirements, thus new requirements arise under the influence of the developed structure of motives, having generated, these new requirements induce new informative motivation. Keywords: a motivational direction, memory, thinking, motivation, informative motives, social motives, positive motivation, an estimation | 1513 | |||||
| 3802 | It has been found that occupancy of and ^-opioid receptors (ORs) by DPDPE and U-50488, respectively, prevents irreversible cardiac cell damage during global ischemia (45 min) and reperfusion (30 min) of the isolated perfused rat heart by the Langendorff technique. Activation of Kj-ORs decreased cAMP levels in the myocardium during reperfusion but stimulation of 8J-ORs had no effect on the cAMP levels. The occupancy of both types of receptors did not alter the cGMP levels before and after ischemia. Cardioprotective effect of DPDPE was completely abolished by pretreatment with cyclopiazonic acid, an inhibitor of Ca2+-ATPase of sarcoplasmic reticulum. Authors proposed that cardioprotective effect of U-50488 is mediated via a decrease in cAMP levels in the heart but cardioprotective effect of DPDPE is depended on the activity of Ca2+-ATPase of sarcoplasmic reticulum. Keywords: isolated perfused rat heart, ischemia, reperfusion, opioid receptors | 1513 | |||||
| 3803 | The article is devoted to study of international and advanced national experience of participation of students in the system of internal and external quality assurance of higher education. Advantages and problems of involving of students in the processes of quality of education are considered. Keywords: the Bologna declaration, quality of education, higher education quality assurance, participation of students in maintenance of quality of education, the student’s organizations | 1513 | |||||
| 3804 | . | 1513 | |||||
| 3805 | We consider the procedural and organizational schemes, methodology and model of teaching physics under the conditions of the joint activities of students on a project basis. The statement of objectives is reflected by the concern at the project level, which ultimately provide the methodological basis of the activities of the innovative engineers of the future. The article gives specific examples of professionally-oriented form of physical ideas at the level of projectbased workshops, as well as the interrelated tasks of projective physics laboratory. The layout of the subjects of education of the process in the physics teacher – a teacher-student specific discipline. Keywords: joint activities, physical ideas, project training, subject competence, professional orientation training | 1513 | |||||
| 3806 | The paper suggests and proves the leading theoretical foundations for training a social teacher of family profi le, it also justifi es remote network technology of its preparation. Keywords: training teachers of family social profi le, distant education technology | 1513 | |||||
| 3807 | In the article on the basis of the poetic discourse of the futurists, presented by the poetry collection “Gromokipyaschy Cup” (1913) by I. Severyanin, “Sailing to the I. Citer” (1912) by G. Ivanov as well as V. Mayakovsky’s and V. Khlebnikov’s poems, written by the poets until 1917, the peculiarities of lexical regulativity on the level of an utterance are regarded. The universal and the individual are revealed in organizing readers’ cognitive activity by different authors. Keywords: poetic discourse, futurism, utterance, regulativity, regulative chains, based on the repetition of identical lexical units | 1513 | |||||
| 3808 | The results of research of structural and substantial characteristics of the image of the professional future are presented in the article. There are defined specific features for each stage of higher school education (1 course, the 3rd course, the 6th course) dominating notion categories in the image of the professional future. It shows the transformation of the content of the image of the professional future of students in the higher school training. It disclosed the content of the activity and emotional components of the image of the professional future of students, taking into account the stages of professional development. It defines significant professional quality, resources and potentials in personal and professional development of students, specific to the respondents for each course. Keywords: image of the professional future, emotional and activity components of the image of the professional future, meaning forming motives, professional qualities, medicine students | 1513 | |||||
| 3809 | This article defines the role of women who actively participated in the development of different forms of existence of music in the late 19th and early 20th centuries at the first university in Siberia. Special attention is paid to their participation in opening music schools of the city and in the development of the Tomsk branch of the Imperial Russian Musical Society – that social and cultural phenomenon arising in the historical period marked in many Russian provinces, including Siberia. Keywords: musical culture of Tomsk, the role of women, music schools, Tomsk Branch of the Imperial Russian Musical Society (IRMS), wives of professors and officials, music teachers | 1513 | |||||
| 3810 | The article revealed the problem of the educational process in technical universities, the lack of teachers, curators, academic groups of teacher education to work with students orphans. It provides the analysis of the number of employees in technical colleges of the Siberian region of the teaching staff with technical, classic and teacher education. It introduced in the educational process with the students orphaned technical college developed, sciencebased program “Curator-teacherо for the training of teachers, supervisors involved in managing the process of educating students for the orphans of successful adaptation to the educational environment through the organization of the theory and practice of athletic activities. Keywords: adaptation, curator, program, physical activity, student-orphan | 1513 | |||||
| 3811 | The article is devoted to the one of the last plays by E. L. Shvarts “A Story of a Young Couple”). It is devoted to the problem of mutual understanding of loving people, their readiness to build relationship in a family and accept a compromise. The motive “learner-teacher” plays an essential role in the logic of the play. This motive is developing during the act of the play and is linking plotlines of different characters. This motive is shown on several levels: verbal, situational and on the level of the system of characters. The author of the article has tried to analyse the semantic spectrum of the motive. In the post-war time the loss of kin relations is filled up with family creation that is with clan creation. It distinguishes the work of E. L. Shvarts from the Soviet literature representing a family as the state. An important psychological, social and ontological role is played in this case by “teachers” who are keepers and propagators of life values. The followers are represented by people of young generation who have already created families or who are on the way toward it. The teachers are people of older generation (tutors, fellow workers, casual acquaintances and also come to life toys, the appearance of which attaches fabulousness to the play. Keywords: drama, motive, act, dramaturgy of Shvarts, literature of XX century | 1513 | |||||
| 3812 | This article deals with comparing the intervocalic consonants in two Samojedish languages: the Baj dialect of the Enets language and in the language of the Avam Nganasans; Accept these two languages there are more two Samojedish once – Selcup and Nenets. These four languages are widely used by the aborigines living in the north of Russia. But there is a danger of disappearing these languages (Enets, Nganasan, Selcup and Nenets), because the young generation speak these languages less and less. And that is why investigating these languages are necessary and urgent; peculiarities of the Enets and Nganasan languages are displayed in the system of phonetic and transcription. The studying issues of these languages and their forms (dialects, idioms) mentioned above as well as the degree of their genetic relevance are in the focus of the attention. The phonetic systems of the Avam Nganasans’ language and the Baj dialect of the Enets language are the subject to be analyzed, thereby giving us the proof of homogeneity of the focused Samoyedic languages. Keywords: Samojedish languages, the language of the Avam Nganasans, the Baj dialect of the Enets language, phonetic system, transcriptional scheme, consonant system, intervocalic consonants | 1513 | |||||
| 3813 | The article deals with the problem of socialization and creative self-development of students in the conditions of children’s associations and movements. Attention is drawn to the fact that children’s associations and movements are an important factor of personality, on the one hand, creating the conditions to meet the needs, interests, goals, children of different ages and formation of new aspirations; On the other hand, determining the selection of the internal capacity of the individual and collective self-restraint by the choice of adjusting to social norms, values, and social programs. The factors, conditions and methods of educational activities that promote self-knowledge and create conditions for free creative self-development and socialization of students in children’s associations and movements. Children’s organizations and movements in Russia are becoming a significant factor in the positive education of the younger generation, education for democratic culture, complementing a focused educational process of the school. Keywords: children’s pool, children’s movement, students self-development, socialization, humanization of education, educational space | 1513 | |||||
| 3814 | The article represents the analysis of the nominations of the top and back of a head in the Selkup dialects. The research objective is to reveal the inner meanings of the studied lexemes and find out cultural value of the parts of the body that they denote. The object of the investigation is the dialectal variants of the lexemes denoting top and back of a head in the Selkup language.The author has collected and classified the dialectal variants of the lexemes denoting the considered parts of the head in the Selkup language. The paper gives the etymological review of the somonyms ket. sumba ‘top of a head’, ‘back of a head’ and ket. nukku ‘back of a head’, whereas the somonym taz. par ‘back of a head’ was considered from semantic point of view. Linguistic analysis of ket. sumba and ket. nukku which both denote ‘back of a head’ revealed that they refer to different parts of the back of a head. Also the mythological materials describing the studied parts of the head were analyzed. The results show that the somonyms ket. sumba, ket. nukku and taz. par have different cultural meanings and value. The nomination taz. par integrates the idea of interconnection of physical and spiritual worlds, the terms ket. sumba and ket. nukku comprise information about the Selkups’ apprehension of the Universe. Keywords: the Selkup language, dialect, somatic vocabulary, nominations of the top of the head, nominations of the back of the head, linguocultural analysis | 1513 | |||||
| 3815 | The article actualizes the problem of implementation of innovative strategies for creative self-development of Russian and foreign students in vocational education, presents the content of the phenomena of «innovation strategy», «creative self-development», «vocational education», reveales modern trends of the Russian professional education, the importance and relevance of the innovation strategy in the process of modernization of Russian education based on priority documents of Russian education development. Considers the components of the innovation strategy: the implementation of the concepts and pedagogical technology of the formation of value orientations for creative selfdevelopment, expanding educational space, implementing different areas and forms of cooperation. The authors reveal the system of valuable and semantic orientations which includes: humane and moral values (internal harmony, altruism, tolerance, wisdom, emotionally positive attitude towards people and the world), cooperation values (aspiration to personal and professional self-development, ability of creation of a scientific project, training in the new strategy of behavior, aspiration to the maximum creative realization in educational and extracurricular activities, improvisation, intuition and openness to communication), values of orientation to creativity (the strategy of creative self-development, ability to generate the new ideas, the value for creative self-development, internal motivation on creative selfdevelopment, creativity, commitment, autonomy of thinking, behavior and activity, high intellectual level, experience of the solution of creative and research tasks), social values (health, freedom as a possibility of choice, aspiration to selfdevelopment, aspiration to self-determination, ability to overcome difficulties, leadership). The results of implementation of innovation strategies of Russian and foreign participants on creative self-development are provided. Keywords: innovation strategy, innovative strategy, creative self-development, professional education | 1513 | |||||
| 3816 | Obukhova E.A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 50-51 . | 1512 | |||||
| 3817 | The article is devoted to some aspects of profes¬sional self-determination that is connected with edu¬cation of personality in conformity with the requirements of the contemporary development of the society. In the article the author makes an attempt to represent the structure of morality and the peculiarities of its trai¬ning. | 1512 | |||||
| 3818 | The detailed analysis of signs of classification of new goods is given: objective and subjective reasons complicating the promotion of innovations. The content of basic innovation strategies in the system of marketing was well revealed. The basic sta¬ges of elaboration of new products and organization forms of management by the process of creating inno¬vations were elucidated. | 1512 | |||||
| 3819 | In the work the results of studying of individually-typological peculiarities of teachers of Tomsk region are presented. In the research the teachers participated, learnt according to the program of increase of qualification of Federation of internet education in Tomsk regional center. Acquired results make a question about the necessity of studying, elaboration and inculcation of complex of measures for recovery and maintenance of psychological health of a teacher, and also of essential conditions for the increase of professionalism | 1512 | |||||
| 3820 | The article is devoted to the problem of pupils’ educational achievements assessment according to a contemporary educational paradigm of a personality development within the educational process. Development of the test tasks that allows to monitor and collects the information on educational achievements in different subject domains during training is offered. | 1512 | |||||
| 3821 | The article investigates the contents and mechanism of rational combination of public and collective interests in the sphere of science-innovation activity. | 1512 | |||||
| 3822 | The approaches in forming of the value "human resources" were investigated in the article. The fundamental factors were exposed, defining the value of the "human resources". | 1512 | |||||
| 3823 | Protection of workers' personal data is a novelty of Russian Labor Law. There is no unanimous opinion about principles of that activity. This article analyzes possibility of fixing principles of protection workers' personal data in Labor Code and offers their definitions. | 1512 | |||||
| 3824 | In territory of Western Siberia last decade the change populations and spases structure malaria mosquitoes of a sort Anopheles is registered. It is supposed, that the change of a parity of competing kinds in common maintained reservoirs in many respects is connected to microevolutionary processes occurring at mosquitoes in conditions warming of a climate. In populations of insects as a whole there was a sharp reduction of a share of “northern” inversions XL1, XL2, 2R1, 3R1, 3L1 and distribution of variants, alternative to them | 1512 | |||||
| 3825 | The article is devoted to the problem of prediction of the economical parameters. The authors of the article consider that problem as a stochastic task. New criteria of optimization of prediction filter is offered and investigated | 1512 | |||||
| 3826 | The article reveals at philosophical level the concept of "modeling" and "model", and also considers pedagogical methods of theoretical research in a sports science as the most actual now | 1512 | |||||
| 3827 | The article analyzes the change in the sphere of financial-industrial groups in the transition period and the period of structural transformation of the Russian economy. Integrated business groups are considered as probable participants of high-tech and infrastructural projects of national importance | 1512 | |||||
| 3828 | The article dwells on the topic of patriotism as the issue of philosophy, philology and public sciences. The empirical sociological research, which was done in 2010 in Saratov region, regarding studying the patriotism level of the modern student youth, is represented in the article. Keywords: patriotism, extremism, student youth, sociological research, Saratov region. | 1512 | |||||
| 3829 | The article presents a brief outline of the most important research areas of gender and gender differences in psychology and research findings in the internal (from general constitution) factors forming individual personality traits of gender identity of young men and women. Keywords: gender studies, the general constitution of man, individual personal gender identity | 1512 | |||||
| 3830 | The article is devoted to the problem of interrelations of people who are the representatives of different nationalities and religions on the territory of the old Commonwealth in the 16th – 18th centuries. As a result of emerged situation during almost five centuries of the old Polish-Lithuanian state history no one nation of the Commonwealth has lost its historical and national consciousness besides the polonisation of many representatives of these nations. Keywords: commonwealth, interrelations, national minority, confessional minority, settled nations, scattered nations | 1512 | |||||
| 3831 | Special aspects of thematic pupils’ competitions as a regional minority discourse situation and linguistic and extra linguistic factors of discourse production are researched in the article. Particularly, it was settled that the clue factor of this discourse is an invariant character of compositions’ form and content’s elements that is determined with extra linguistic factors; for example, specification of the competitions, social and age, communicatory and etc. factors of discourse participants, discursive uniqueness of regional information environment and so on. Keywords: discourse situation, factors of discourse production, pupils’ linguistic-creative | 1512 | |||||
| 3832 | The article presents the results of the empirical study of the spiritual and moral consciousness of the youth, addicted and not addicted to low-alcohol beverages. Keywords: dependent behavior, moral and spiritual consciousness, low-alcohol beverages, the youth | 1512 | |||||
| 3833 | The article presents the analysis of the major factors and conditions providing the neoindustrial growth of economy in Russia. The authors conclude that the main factor influencing neoindustrialization is the inclusion of Russia in the global trends described on the basis of the concept “technoscience”. The condition for neoindustrialization serves the expansion of borders of network community the elements of which are already available in Russia and in its regions and within which economical and strictly scientific activity will be able to come to full agreement. Keywords: neoindustrialization, technoscience, society of knowledge, global trends, social and cultural modernization | 1512 | |||||
| 3834 | Russian society is in need of the people that quickly adapt to the changing world, are capable for continuous selfeducation and self-improvement. Therefore, the quality of subjectivity becomes the leitmotif of the educational process at the university. The fullest development of this quality can be the result of reflexive cognitive activity. The article offeres an idea of level representation of cognitive educational activity of the student: operational activity - cognitive activity – reflexive activity – individual activity. It is based on the transition of the subject from one mode of interaction with the text of the cultural reality to another. Reflection is the basis, the means and the result of cognitive activity of the student. One important feature of the construction of the educational process with regard to the level structure is a non-technological approach to it. Educational practice is the practice of creative interaction with the student, which gives rise to his own mechanisms of interaction with the culture of the text. Educational practices let you organize the interaction with the student taking into account his subjective capabilities. Keywords: personality, educational event, reflection, subject, subjectivity, cognitive activity | 1512 | |||||
| 3835 | In the article the phenomenon of mobility as one of the components of the professional competence of the contemporary teacher is considered. The importance and structure of professional mobility of the teacher is investigated. The level of readiness of the teacher to learn new content of professional activity depends on the ability of the teacher to respond flexibly and quickly to the ever-changing information environment of students. This phenomenon updates professional mobility development of the teachers. The results of scientific research and the functions of professional activity of the teacher fixed by the standard of the teacher are compared. The structural components of professional mobility of distance learning teachers are identified: professional dynamics, intellectual lability, innovation. The pedagogical conditions for the formation of professional mobility of the distance learning teacher are determined. There has been a research conducted on determining innovative creative aspect of teacher activity, the level of innovative potential, the capability to accept innovations, the difficulties caused by them in working under the changing circumstances. The interview results and diagnostic researches done by the teachers are being analysed. The results of the study of readiness of teaching staff to teach children in the remote mode are provided. The structure of the complex educational program for the formation of the competences of teachers of distance learning is substantiated. Under the circumstances of distance learning such specialists as teachers of Psychology, Pedagogy, methodologists of distance learning organization, IT programmers, managers, web designers, medical staff must be involved into the process of teacher training. Certain conclusions have been made on the correlation of the professional mobility development which is the condition for the teachers effective activity and his or her professional skills, personal qualities such as aspirations for self-education, setting goals, ways of achieving, targets, efficiency, emotional empathy. Keywords: professional mobility, individual educational route, distance learning, competence of distance learning teacher, teacher’s functions | 1512 | |||||
| 3836 | The article considers the features of system pedagogical thinking in the contemporary socio-cultural situation as a basis for culture of translating the techniques of professional work of the future teachers, and highlights its characteristics. Presents the conditions to enable the development of system thinking. The emphasis is placed on mastering of «knowledge management» system and metasubject activityin the field of education, understanding the essence of the noosphere society development strategy; consideration of the process of training and education of future teachers as a complex self-organizing, open system. The examples of implementation of the conditions identified in the educational practice of training future teachers are given. The positive dynamics of such characteristics of system thinking in future educators as understanding of the integrity of the nature of our planet, the unity of its processes, the natural connection of man and his Motherland, as well as the understanding that any activity and form of human behavior in nature and with society must be consistent with the laws of nature; strengthening the regulatory regulation of behavior in a situation of moral choice; the desire for professional self-development, the expectation of success from the implementation of their own actions. The features of the organization of classes (lectures and seminars) on pedagogical disciplines are described, which can be taken into account as guidelines for building work to improve the efficiency of teacher training. Keywords: systematic pedagogical thinking, culture of broadcasting methods of professional activity, consistency, integrity and the integrity of the future teacher’s personality, noosphere development strategy | 1512 | |||||
| 3837 | Introduction. The use of poetic texts as didactic materials is an effective method of teaching Russian as a foreign language. This study aims to describe the methodological and linguistic aspects of interpreting perceptual semantics in poetic works by Marina Tsvetaeva. The interpretation of literary works in perceptual terms facilitates understanding these works’ messages and provides an opportunity for studying and applying units with the meaning of perception in communicative practice. Material and methods. The material for the study was poems by Marina Tsvetaeva with a pronounced semantics of perception (270 poems, 547 contexts). The main research methods were the linguo-stylistic analysis of the texts, the conceptual and semantic analysis of the keywords, and a linguocultural commentary. Results and discussion. When selecting poems for lessons in a foreign-language audience, it is essential to take into account the students’ cognitive interest, the principle of accessibility, and the principle of the methodological value of the poems for studying. When interpreting texts and analyzing perceptual images, foreign students encounter lexical, grammatical, stylistic, and linguocultorological difficulties. By successfully overcoming the difficulties, students perceive the messages and the emotional tonalities of the poems. The titles of certain poems set “perceptual dominants” conceptually expressed in the further semantic development of the text (“V Sumerkakh” [At Dusk], “Luch Serebristyy” [Ray of Silver], “Nochnye Shepota: Shelka . . .” [Night Whispers: Silk . . .], etc.). Tasks on the analysis of perceptual images and the linguo-poetic analysis of poems must be formulated in accordance with the main stages of the lesson. The actualization of skills and abilities involves the use of individual perceptual experience and information available to students about literary texts. Pre-reading tasks aim to capture the readers’ interest and encourage them to be creative (conceptual guess and comparison). Reading tasks aim to analyze the means of expressing perceptual images at the lexical, grammatical, and stylistic levels of the poem. The focus is on keywords with perceptual semantics. Post-reading tasks aim to generalize and interpret the material. Conclusion. The linguo-stylistic analysis of poems by Marina Tsvetaeva in terms of perception allows foreign students to present one of the options for interpreting the texts using their linguistic and sensory experience. The students understand the functions perceptual units perform, observe the implementation of direct and figurative meanings of keywords, and see how the author expresses her intention at all the levels of the texts. Keywords: poetic text, Russian as a foreign language, perceptual semantics, linguistic analysis | 1512 | |||||
| 3838 | Orlova O.V. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 88-89 . | 1511 | |||||
| 3839 | . | 1511 | |||||
| 3840 | The present article analyses motives of K. Vaginov's prose connected with «Mermaid» plots and images in Russian literature (in works by L. Mey, A. Maikcv, A. Blok, 1. Annensky. N. Gumilev, V. Khodassevich, V Khiebnikov, N. Zabofotsky, A. Grin etc.). Female characters of K. Vaginov try to realize themselves as sirens who destroy people. However, they, as a rule, do not succeed in doing that. On the opposite, they are suffering creatures whowa not only « collects» variants of different mermaids from works of literature, but aiso renovates plots about them. | 1511 | |||||
| 3841 | Efanova L.G. - // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 96-98 - | 1511 | |||||
| 3842 | In the article on the material of early stories by V.T. Narezhny included in the cycle «Slavic evenings» (1809–1826) the formation of the romantic concept of the person in Russian prose of the beginning of the XIX century is considered. The special attention is paid to transformation in the context of pre-romantic systems of values of educational Narezhny’s representation about human nature. In the work it is traced, as the new attitude of charcters (feeling of spiritual independence and aspiration to assert it) changes traditional norms of plot’s composition and brings to the forefront the social-psychological conflicts connected with the problem of alienation of the charceter. | 1511 | |||||
| 3843 | The article is devoted to demographic situation in Russia. It allows formulating more precisely the basic problems of development of domestic economy. Studying prospects of development of Russian economy is especially important in view of its introduction into WTO by the end of 2005. | 1511 | |||||
| 3844 | Photosynthesising surface extension tendency is characteristic for the most of plants that determinates high rate of growth and space expansion. Such plants can be called «occupants», and their life forms considered as «open». At extreme environment conditions (deserts, high-mountains, polar biomes), not space occupation but homeostasis maintenance by the surface area restriction due to spherical, compact life forms development, became the priority strategy (cushion plants, cactuses, etc.). These plants are «limiters», and their life forms are «closed» | 1511 | |||||
| 3845 | Resources of scientific potential concern to number of the major factors determining success of reforming of education. The scientific potential is formed with set of dissertations and the scientific staff of the top skills. Revealing of directions of development of resources, and accordingly process of reforming, is achievable on the basis of generalization of researches in the field of education. The estimation of reforming of an education system is possible with use of the offered methodology of generalizing research. Keywords: reforming of education, scientific and pedagogical activity, scientific potential, resources, the scientific schools, generalizing research, laws, methodology, the system approach, the multipleparameter information | 1511 | |||||
| 3846 | The article presents the basis for correspondence between the theories of management and directions of nonlinear dynamics. The role of collective dreams in the formation of the asymptotic dynamics of the organization goals is discussed. On the basis of the model of generating information the hierarchy of goals of the nonlinear dynamics of complex open systems is revealed and the option of ordering modern theories of management is offered. Keywords: attractive management, the information-synergetic approach, models of information process, communications processes, nonlinear dynamics, dynamic forms of sign, phase area, attractor, operator, collective dream, modern management theory | 1511 | |||||
| 3847 | Theoretical analysis on the problem of the structure of professional knowledge and skills of a manager as well as new approaches on the development of abilities of a student-manager to learning and work are presented in this article. Keywords: manager, managing, management, knowledge, skills, learning | 1511 | |||||
| 3848 | The article deals with the terms “civil society” and “local community”, it reveals their common etymology, functional definitions, signs of civil society in local communities are given, the criteria for the structuring of local communities based on civic initiatives and application of social engineering in the formation of civil society in local communities are determined. Keywords: local community, civil society, local self-management, civil initiatives, structuring of local communities, social engineering, public associations | 1511 | |||||
| 3849 | The role of mathematics in professional competence of psychologists is determined, the definition of professional mathematical competence of psychologists is given and the structure of this competence is offered. Also the pedagogical conditions facilitating its qualitative formation in the educational process in university are investigated. Keywords: professional mathematical competence, competence structure, stages of competence formation, pedagogical conditions | 1511 | |||||
| 3850 | The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other. Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion | 1511 | |||||




