| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 3801 | In this article is analysed one of the first German translations of the drama by A. P. Chekhov «Three sisters» that was done in 1902 by Heinrich Styumcke. This translation is considered with the point of view of the realization of stage and reflection of national-cultural realities. Keywords: drama, A. P. Chekhov, translation, interpretation, Germany | 1765 | |||||
| 3802 | The models of historical and pedagogical formation of teachers’ professional competence in rural ungraded schools in the Russian Federation are analyzed in this article. These models can be realized in two lines: training for rural ungraded schools and organizing of professional teachers’ development for this type of educational institution. Keywords: professional teachers’ education, formation of professional teachers’ competence in rural ungraded schools in Russia. | 1765 | |||||
| 3803 | The problem of creation of pedagogical conditions of development of patriotic consciousness at history lessons is considered. The idea of the model of creation of situations of self-determination and consciousness of the relation to the native place, compatriots and to oneself as a representative of the fatherland is proved in the article. The author comes to the conclusions about the reflexion role in creation of pedagogical conditions for students in their personal process of comprehension, understanding oneself as patriot. Keywords: pedagogical conditions, self-determination, consciousness, a reflexion, patriotic values. | 1765 | |||||
| 3804 | Figurative two-word nominations are examined in the lexicographical aspect in the article. The examples of dictionary entries of planning “Dictionary of figurative units of Siberian dialect” where two-word nomination as a figurative language unit represents the title zone are offered. Keywords: two-word nomination, the language status, figurative unit of language, entry | 1765 | |||||
| 3805 | The article is devoted to methodological the analysis of philosophical statement of the problem of integration of scientific and religious cognitions in psychology presented in the work by S. Frank “Man’s Soul”. The critical investigation of the solution received as a result of phenomenological study of the problem shows its incompleteness and limitedness, mostly in the ontological aspect, and the necessity of development of the cognitive aspect of holistic knowledge in psychology based on the principles of the onto-anthropological approach. Keywords: the problem of integration in psychology, philosophical psychology, holistic knowledge, ontognosiological approach, intuitive comprehension, onto-anthropological | 1765 | |||||
| 3806 | The article presents experimental data on the effect of lithium hexafluorophosphate and ultradispers pezokeramik powders based on lead zirconate titanate on blood parameters in rats with long-term chronic exposure. The development revealed depression of quantitative parameters of blood after the application of lithium hexafluoride, disorganization of surface architectonics of erythrocytes under the influence of ultrafine powders of lead zirconate titanate. Keywords: erythrocytes, reticulocytes, neutrophils, lymphocytes, monocytes, hexafluorophosphate lithium soot pezokeramiki lead zirconate titanate | 1765 | |||||
| 3807 | The method of substrate-induced respiration studied the dynamics of the rate of basal respiration, microbial biomass and metabolic quotient peat deposits oligotrophic bog (north-eastern part of the Vasyugan bog). It was determined that on average during the season microbial biomass values vary slightly with the depth and basal respiration of aerobic layers. Keywords: oligotrophic bog, microbial activity, substrate-induced respiration method, microbial biomass, basal respiration, metabolic quotient | 1765 | |||||
| 3808 | The article deals with the consequences of realization by the employee of the freedom of worship and religion in the course of the labor legal relationship, the consequence of use of estimated categories in the section of specified constitutional freedoms, questions of cancellation of the employment contract on the corresponding basis. Keywords: freedom of worship and religions, freedom of work, dismissal of the worker, employment contract | 1765 | |||||
| 3809 | The article presents the results of the aothors’ research on the impact of orthostatic sustainability on the physical development of the two age groups (11–15 years and 17–21 years), involved in sports with heavy lifting. Discovers the presence of hypertensive variant of orthostatic reactions in the younger group and the practical absence of it in the senior group. Also reveals the influence of orthostatic response of the cardiovascular system on the performance of physical fitness of the involved. Makes the conclusion about the need to integrate the data on the orthostatic testing at the initial stages of training athletes when working with heavy weights. Keywords: orthostatic stability, straining, physical development | 1765 | |||||
| 3810 | The article describes the activity of the Tomsk pioneer headquarters. It was a children’s self-governed organization, which was founded in 1969 by a prominent young pioneer leader and teacher Oleg Pirozhkov. The headquarters lasted till 1989 and achieved considerable success in training of young pioneer activists, who were able to overcome excessive formalities of “official” children’s movement. The headquarters also produced a great number of educational structures, which left their mark in the history of Tomsk society. Activist’s headquarters, formed of self-organization that were innovative to the Soviet period, were not aimed at ideological education of young people, now there is the reason why their practices are of great interest to the students, postgraduates, professors, scholars, young pioneer leaders, specialists in youth policy, teachers and the reading public. Keywords: Tomsk pioneer headquarters, Oleg Pirozhkov, history of pedagogy, out-of-school pedagogy, extratraining education | 1765 | |||||
| 3811 | The article presents the analysis of the major factors and conditions providing the neoindustrial growth of economy in Russia. The authors conclude that the main factor influencing neoindustrialization is the inclusion of Russia in the global trends described on the basis of the concept “technoscience”. The condition for neoindustrialization serves the expansion of borders of network community the elements of which are already available in Russia and in its regions and within which economical and strictly scientific activity will be able to come to full agreement. Keywords: neoindustrialization, technoscience, society of knowledge, global trends, social and cultural modernization | 1765 | |||||
| 3812 | The article presents the analysis of the concept essence “tolerance” in different sciences. Offers different classifications of tolerance. Of greatest interest to the study is the concept of “pedagogical tolerance”. It is proved, that the сoncept “pedagogical tolerance” can be represented as integrative characteristics of specialist of professional sphere “Man-Man”. The concept “pedagogical tolerance” can be regarded also as a kind of professional tolerance. Pedagogical tolerance is manifested in the implementation of pedagogical functions: organizational, educational, informational, controlling et al. They are necessary for the specialists of this professional sphere, for the successful implementation of their professional tasks. This allows to discover the essence of concept “pedagogical tolerance” as an interdisciplinary phenomenon. Keywords: tolerance, pedagogical tolerance, interdisciplinary phenomenon | 1765 | |||||
| 3813 | The article puts forward a model of studying a n artistic image in national poetic linguoculture. The model comprises three levels: сharacter-contextual, linguopoetic and conceptual. Each of the levels offers research into different layers of the image. The first level aims at describing character repertoire of the image, the second level focuses on its linguostylistic characteristics and the third level provides research into its conceptual content. Application of the model contributes to understanding of a literary image as a complex phenomenon – a projection of three semiotic systems: poetics, language and culture. Thus, each of the model layers is characterized by its own methods of research. Contextual analysis is a dominant method of research on the first level. At this stage of analysis major focus is given to constructing contextual setting of the image. Thus, the following structure of integrated imagological context is proposed in the article. Names of characters and their second naming varieties constitute its nuclear zone, speech portraits represent its central zone and a peripheral area comprises narrative portraits. Quantitative and linguostylistic analyses dominate on the second level of imagological research. At this stage the analysis is split in two parts: research into lexical specifics of imagological contexts and its stylistic peculiarities. A conceptual analysis is used on the third level of imagological research and it aims at establishing links and means of connecting the image to national culture through a notion of linguocultural concept. Keywords: artistic image, character, imagological contexts, linguostylistics, consept, imagological conceptual space | 1765 | |||||
| 3814 | In the XXI century sport begins to return the position which it lost at the end of the last century. The Olympic Games-2014 in Sochi, the introduction of GTO (Ready for Labor and Defense ) standards (especially for schoolchildren and students) and the additional points for admission to universities for the delivery of these norms, various sporting events of the regional level – all these things make an impact on the formation of the positive sport’s image among the modern youth. In accordance with this indicator, we have established the percentage of students of higher and secondary education who are engaged in physical culture and sports. We used the technique of the linguistic and cognitive modeling of the concept’s maintenance. We developed the reference points of the sport’s image model on the basis of results of an associative experiment. From the positions of cognitive linguistics it is possible to offer the following definition of the sport’s image: sport’s image is a mental construct formed by means of information influence for the purpose of fixing in the picture of the world of the addressee of a steady set of representations and associations connected with sport. The results of the experiment allow to draw a conclusion that in language consciousness of the native speakers the concept has more values, than it is described in the dictionaries. The results of the associative experiment and the poll allow us to offer the following reference points for modeling of the sport’s image. 1. It is necessary to use the words connected with the concept for the concept’s verbalization in the different types of the propaganda materials designed for young people. 2. It is worth thinking of development of the parallel advertizing campaigns designed for different target audiences taking into account gender aspect. 3. Such way of formation of the image as involvement in this activity of the famous athletes, in this case seems to us demanding a further research. Keywords: sport’s image, propaganda, concept, associative experiment, associative field of a concept | 1765 | |||||
| 3815 | Introduction. The article describes the prerequisites for addressing the Krasnoyarsk anthology, which is the phenomenon of two-address literature (for schoolchildren and adults). Aim and objectives. The purpose of the survey was to examine the key motifs of poetic and prose works included in the “Anthology for children” of Krasnoyarsk Territory (2017). Materials and research methods. The author uses the method of motive and thematic analysis. The author analyzes the key motifs of the poetic and prose works, included in the “Anthology of literature for children” of the Krasnoyarsk Territory (2017). The anthology includes poems and prose of 58 authors. The compilers of the anthology included texts of various genres: prose (for example, M. Koryakin), fairy tales (V. Nesterenko, L. Rychkova), prose miniature (E. Zharikova), lyrical poetry (A. Dudin, N. Iva), excerpts from the poem (M. Tarkovsky, O. Aksenova), poetic alphabet (N. Anishina), puzzles (K. Eremin, M. Radkevich). The texts were written during the second half of the twentieth century and at the beginning of the XXI century. At present, regional studies have a high scientific value. The author turns to the anthology, published in 2017. The study reveals an auto-reference of Siberia in poetry and prose of both the Soviet and the post-Soviet period. Results and discussion. Writers of the mid-twentieth century reproduce in their works an ontological model of the world. In different texts, one can see the mythological model of the world as a repeating cycle. The main motives organizing this model of the world are such as the model of an anthropomorphic, creative taiga and the motive of an ideal, free childhood. Conclusion. The key conflict in the texts of the middle of XX century is the conflict between nature and urban civilization. However, in the texts of the early 21st century, the ontological picture of the world gives way to the game perception of the world. Keywords: contemporary literature for children, writers of Krasnoyarsk, Siberian poetry, Siberian prose, analysis of motives | 1765 | |||||
| 3816 | Introduction. The article is devoted to the consideration of ways of implementing language variability, represented at the level of phraseological subsystems of the Russian and Chinese languages. The object of the scientific description is the sphere of linguistic semantics, which receives conceptual understanding in connection with its study in the aspect of intercultural and interlanguage communication. The presence of a semantic invariant in the content of Russian and Chinese phraseological units is determined by the existence of general tendencies of sense formation and the action of universal laws of development of any national language. Semantic variants arise due to the peculiarity of national linguistic cultures as a result of the combined action of a number of extralinguistic and linguistic factors. Aim and objectives. The aim of the study is to study the functional manifestations of the theory of variation at the phraseological level of the Russian and Chinese languages in the aspect of comparative linguocultural interpretation. Material and methods. 54 phraseological units operating in modern Russian and Chinese languages, selected because of a continuous selection from lexicographic sources, were used as units of analysis. The main one is the comparative linguoculturological research method. Results and discussion. The starting point of the study was the thesis that phraseological units have not only linguistic, speech, but also linguocultural and linguocognitive status. In the meaning of most Russian phraseological units there is a pronounced national-cultural component of meaning. Taking this factor into account, general (invariant) and private (variative, characteristic for a particular linguistic culture) semantic components in the semantics of phraseological units that make up correlation semantic pairs (equivalent, non-equivalent, incompletely equivalent) are identified. In equivalent paired phraseological units, the core of semantics is the semantic invariant, nonequivalent ones are dominated by variable semantic attributes, incompletely equivalent are transitional types. Conclusion. Comparative linguistic and cultural studies make a significant contribution to the study of various linguistic concepts, including the theory of language variability, semantic interpretation, translation, on the basis of which it is concluded that they are extremely relevant for the modern scientific paradigm. Keywords: phraseological unit, the Russian language, the Chinese language, comparative linguoculturological analysis, theory of variation, invariant of meaning, variant of meaning, semantic equivalent | 1765 | |||||
| 3817 | Nam I.V. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 49-51 . | 1764 | |||||
| 3818 | One of the most important problems of modern education is analyzed in the article. The authors are sure that in situation of economical destabilny Russia is in want of a teacher of high political and world view culture and civil fortitude. | 1764 | |||||
| 3819 | The article is devoted to the analysis of the development of the creative potential of students with the help of such methods as completing a questionnaire, doing tests, estimation of teachers as experts. Various indices such as availability of free time of for students of state and non-state establishments are compared, the author comes to the conclusion that creative potential induces are lowered in the senior courses of a state higher educational establishment. | 1764 | |||||
| 3820 | The article is devoted to Gender history of Nazism. It focuses on the change in the legal status, the financial position, a psychological condition of the Jewish woman in epoch of Nazism. The article represents struggle of the Jewish women for a survival in conditions of the aggressive anti-Semitic environment. The Jewish women showed a high degree of self-sacrifice and solidarity with the fellow tribesmen. At the same time the policy of the Nazi regime in reference to the Jewish women showed a deep crisis of the German society experiencing rigid variant of «conservative modernization». | 1764 | |||||
| 3821 | The article is devoted to the problem of time interpretation in drama, which is a crucial phenomenon in drama of the XIX-XX centuries. The peculiarities of A.P. ChekhoVs plays are pointed out In comparison with the works by G. Hauptman and B. Shaw, for time for A.P. Chekhov becomes not only a theme and prob¬lem but a structural basis as well, which makes his drama close to rnysic and myth. | 1764 | |||||
| 3822 | The article relates to the problem of showing up non original locally limited vocabulary stated in the XVII-th Century only in Siberian written language. The author suggests a system of methods of revelation and typology of regional non original vocabulary. Unpublished archival materials are put into scientific use. | 1764 | |||||
| 3823 | The article is devoted to the problem of the linguistic representation of the concept “mood” in the English language. The author chose stylistic means that express two micro-concepts “good mood” and “bad mood”. There is a detailed analysis of stylistic means that directly characterise people’s mood and the way they can represent it in speech. The material gives a wide variety of linguistic means that demonstrate bad mood more frequently than good mood. | 1764 | |||||
| 3824 | The article gives the analysis of present-day domestic training courses for methodical training of a foreign language teacher. These training courses are grouped according three categories. Parts and themes, aim orientation, groping specifics and kinds oftasks, additional materials, advantages and disadvantages are analysed. Generalized disadvantages ofmethodical training courses are described. Keywords: a foreign language teacher, training course, teaching books, methodical training, professional training, foreign language teaching | 1764 | |||||
| 3825 | The article analyzes the capabilities advanced study of the Russian language in primary school through the introduction of elements of historical commentary main linguistic phenomena and processes. Keywords: historical commentary, the Russian language, language competence, primary education, phonetic analysis, lexical analysis, word-formative analysis, morphological analysis | 1764 | |||||
| 3826 | The article contains general concept and rationale for the importance of school linguistic-cultural Dictionary as an effective methodological tool for the development of language personality of a schoolchild, for the formation of his linguistic-cultural competence. Author proposes a set of guidelines to compose a glossary reflecting current understanding of cultural literacy in high school. Keywords: linguistic-cultural competence, concept, conceptocentrical approach, language world picture, linguistic personality, cultural literacy, words with cultural component of the meaning | 1764 | |||||
| 3827 | The article deals with one of the areas of pedagogical science of physical training, which will improve the adaptive capacity of the organism to the influence of environmental factors by means of physical training. There is new teaching technology and teaching methods in physical education to meet professional requirements of their chosen specialty. Keywords: technology, adaptation, students, exercise, professional and graphic approach, professionally-applied physical training | 1764 | |||||
| 3828 | The article focuses on the possibility of implementing multisubject approach in pre-school education. The author draws attention to the fact that multisubject interaction can ensure the development of the personality of each child and development of his/her personality in the organized interaction in the educational process. Keywords: pre-school education, multisubject approach, subjectivity, dialogue subjects, interaction | 1764 | |||||
| 3829 | Introduction. The relevance of this study, carried out within the framework of a new cognitive-discursive linguistic paradigm, which is characterized by the principle of anthropocentrism, is due to the insufficient study of the poetic picture of the world by M. A. Voloshin. Analysis of the concept «path» in the poet’s work makes it possible to examine in detail and describe the important features of the author’s worldview; allows to establish the characteristic features and means of representation of this concept in its poetic picture of the world. The aim of the study is to identify the features of the content and lexical embodiment of one of the key concepts in the work of M. A. Voloshin – the concept “path”. Material and methods. The article provides data on the analysis of M. Voloshin’s poetic texts of different years, containing the concept of «path», based on the spatial parameters of the path identified by V. N. Toporov. The choice of this concept is due to its special significance for understanding the author’s worldview and his place in it. The research includes the use of methods of conceptual, contextological and semantic-stylistic analysis. Results and discussion. Consideration of some of the features of the verbalization of the concept «path» made it possible to conclude that the artistic space of M. Voloshin’s poetic texts is an individual author’s understanding of being and his place in it. This statement is substantiated by the types of analysis carried out: – the definition of the intertext associative-semantic field of the concept «path» in the texts of M. Voloshin, its ramification due to units that are both traditional and individual-author’s character (wandering spirit, wandering wanderings); – identifying directions of association (path-life, path-search, path-direction, path-destination, path-choice, pathknowledge, path-wandering), the analysis of which showed the presence of a synthesizing character of the path of the lyrical hero (earthly and cosmic paths), the dynamics of its development from existence within the spatial framework to going beyond the limits of time and space; – a detailed analysis of the lexical structure of the author’s poetic texts, in which the concept under consideration is reflected. Conclusion. The study allows us to conclude that in the representation of the concept “path” in the lyrics of M. A. Voloshin reflected the multidimensionality of his personality as a philosopher, thinker, poet. The significance of this research lies in the concretization of the author’s idiostyle and his poetic picture of the world. Keywords: poetic picture of the world, concept, linguistic personality, M. A. Voloshin | 1764 | |||||
| 3830 | The relevance of the study is determined by the importance of analyzing the main stages in the development of stylistics as one of the dominant areas of modern speech science. This area reflects a change in the scientific linguistic paradigm and a shift in emphasis from the study of language to the study of speech and speech activity. Although some stages of the development of stylistics have already been covered to one degree or another, it is important to summarize the existing observations and the dynamics of the formation of this field of knowledge as a whole. The purpose of the article is to analyze the problems and brief history of Russian stylistics in modern scientific interpretation, review various stylistic trends developing at different stages of its formation, and identify the prospects of stylistics. The material for the study is the works of famous linguists written in different years, including recent publications. Based on observation, analysis and generalization, the main features of individual stages and trends in stylistics development in Russia were identified, and the prospects for modern stylistic research in line with the new scientific cognitive-discursive paradigm in linguistics were outlined. The article points out stylistics as an important part of speech science and communicative theory of text, which is important for the formation of human speech culture. The dynamics of the development of Russian stylistics in the XX–XXI centuries are presented, the contribution of individual scientists to the formation of its various directions at different stages of stylistic development is characterized. The article notes the connection between stylistics and the theory of discourse and the prospects for the development of this field of knowledge, taking into account the change in scientific paradigms. The future of stylistics is connected with the communicative theory of text and related areas of knowledge in communicative, cognitive, anthropocentric, psycholinguistic, discursive and other scientific areas of modern Russian studies. The tendency towards integration with other fields of knowledge is decisive for modern stylistics, which has a strong theoretical basis, formed on the anthropocentrism and textocentrism of the humanities, and is strong in its scientific schools. The diversity of spheres of communication and speech practices of linguistic personalities of different types, the emergence of new information technologies and communication channels determine new horizons for stylistic research in the 21st century. Keywords: stylistics of the Russian language, stages of development of stylistics, scientific directions, style, text, discourse | 1764 | |||||
| 3831 | Kashenov A.T. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 51-53 . | 1763 | |||||
| 3832 | Red-Ox Fe2+, Fe3+condition soil degradation was investi¬gated off cutting (in a forest) of power transmission line. | 1763 | |||||
| 3833 | In territory of Western Siberia last decade the change populations and spases structure malaria mosquitoes of a sort Anopheles is registered. It is supposed, that the change of a parity of competing kinds in common maintained reservoirs in many respects is connected to microevolutionary processes occurring at mosquitoes in conditions warming of a climate. In populations of insects as a whole there was a sharp reduction of a share of “northern” inversions XL1, XL2, 2R1, 3R1, 3L1 and distribution of variants, alternative to them | 1763 | |||||
| 3834 | The article analyses the engineering university as educational phenomenon and its status in the educational tradition of the twentieth century. The author also displays the role of the engineering university in development of traditions of high engineering schools. | 1763 | |||||
| 3835 | The results of our research show the necessity of differentiation of the variable parts of high school educational program in compliance with the results of complex evaluation of functional reserves of students engaged in physical culture. Keywords: physical education in high school, the efficiency, functional capabilities of the organism, adaptability, physical development, and monitoring | 1763 | |||||
| 3836 | In this article, we consider the gauge invariant approach to Lagrangian construction for higher spin fields. The method is based on BRST-BFV construction, can be applied to construction of Lagrangians both for massive and massless bosonic and fermionic higher spin fields, in Minkowski or AdS spaces, for fields with mixed index symmetry and fields without any algebraic constraints. Keywords: BRST-approach, higher spin fields, anti-de Sitter (AdS) space, irreducible representations, gauge invariant Lagrangian | 1763 | |||||
| 3837 | The article discusses the importance of teaching creative disciplines such as terminology kernel for definition of culture. The significance of creative disciplines in the development of the creative potential of the individual and the use of creative abilities to perceive the result of cultural activity as a universal means of communication in a multicultural society of the globalized world is discussed. Keywords: culture, educational process, creative subjects, creative arts, pedagogy | 1763 | |||||
| 3838 | 1763 | ||||||
| 3839 | The article deals with basic periods of formation and development of communicative stylistics of text, which has been growing at the Tomsk State Pedagogical University since 1992 at the department of modern Russian and stylistics (from the end of 2017 the department of the Russian language). Peculiarities of this scientific school and factors that defined its dynamics in scientific context of linguistics at the end of XX – beginning of XXI century are described in the article. In the light of the ideas of the communicative paradigm of linguistic knowledge, in the nineties and early 2000s, the achievements of related sciences are formed that fall under the traditional and functional stylistics, functional lexicology and the theory of the communicative text: the main directions of the communicative stylistics of the text: on the verge of linguistic pragmatics – the regulative theory, on the verge of psycholinguistics – theory of text associations, on the verge of philological hermeneutics – the theory of semantic expansion of the text. Each of these areas of communicative stylistics is aimed at researching the effectiveness of dialogue between the author and the reader with the use of text. The main is the systemic and active approach to the text as a form of communication and the phenomenon of idiostyle of the language personality, which is “left” outside the text. Ideas of communicative and active approach to the text, which are realized in works of this trend, were called for the methods of teaching the Russian language. The basic periods of communicative stylistics of text development are due to new tendencies in language and speech research, connected to extension of units of analysis and to intensification of cognitive and discursive aspects of textual activity, expansion of empirical base of researches, that includes at the beginning of XXI century poetic, advertising, epistolary, media discourses. Cognitive and media vector of development is typical for modern communicative stylistics of text. It is obvious that there is the necessity of further expansion of empirical material associated with genre and style variety of up-to-date media communication, elaboration of typology of informational and media language personalities, research of cognitive aspects of their idiostyle as well as perfection of methods of different types of texts’ analysis in perspective. Keywords: communicative stylistics, regulative theory, theory of textual associations, theory of semantic expansion of text, tendencies and periods of scientific school development, text, language personality, idiostyle | 1763 | |||||
| 3840 | Litvin A.I., Khon A.V. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 50-53 . | 1762 | |||||
| 3841 | In the introductory article of the collection the results of the scientific symposium "Science, education and culture on the boundary of millenniums" and the seminar on problems of the history of education and culture taking place in its frameworks in December, 1999 on the basis of Tomsk State Pedagogical Uni-versity are analyzed. | 1762 | |||||
| 3842 | The detailed analysis of signs of classification of new goods is given: objective and subjective reasons complicating the promotion of innovations. The content of basic innovation strategies in the system of marketing was well revealed. The basic sta¬ges of elaboration of new products and organization forms of management by the process of creating inno¬vations were elucidated. | 1762 | |||||
| 3843 | In the article the analysis of the marketing commu¬nications' complex is given: advertising, public relations, personal contacts and sale's stimulation. The most important components of the communi¬cation's process at the educational services market are considered. A special attention is paid to the analysis of the edu¬cational services advertising as an effective means of marketing communications. The recommendations concerning the kinds and the content of advertising information about educational services are given in the article. | 1762 | |||||
| 3844 | The content of the article relates to one of the communicative stylistics aspects which is formed under the influence of pragmatics and is directed at the theory of regulating. The latter consists of analysis of reader’s cognitive activity by means of text in respect to author’s idiostyle. | 1762 | |||||
| 3845 | This article is devoted to the formation personality's humanistic orientations. The article presents the model and structure of process of formation humanistic values. | 1762 | |||||
| 3846 | The article analyzes the services continuum in logistic systems. It shows that the priority of the logistics of the latest years is the services continuum management. However, in spite of the service importance, the efficient ways of its quality estimation are still not found. It can be explained by a number of service peculiarities. The authors of the article offer the mathematic model, which describes the process of services continuum formation | 1762 | |||||
| 3847 | The article considers the sociolinguistic status of Standard British-American English in view of its extralinguistic function in the cultural world space as well as intralinguistic conditions of its acquisition in different communicative areas. Keywords: English language, intermediary language, global language, vertical medium, exoglossy | 1762 | |||||
| 3848 | The originality of moral judgements of younger teenagers about personal qualities of schoolmates as the most blamed is considered by them. Distribution of qualities on three groups is offered: qualities-acts, qualities-motives and unmotivated qualities. Dynamics of variation of number of elections at younger teenagers in comparison with younger students in favour of qualities-motives that gives reason for the fact of orientation of psychology of teenagers on knowledge and understanding of a private world of surrounding people is traced. Keywords: younger teenagers, moral judgements, qualities-acts, qualities-motives, unmotivated qualities, a threshold of condemnation | 1762 | |||||
| 3849 | The paper suggests and proves the leading theoretical foundations for training a social teacher of family profi le, it also justifi es remote network technology of its preparation. Keywords: training teachers of family social profi le, distant education technology | 1762 | |||||
| 3850 | The results of first graders spatial and verbal reasoning components research and the interconnection between this and the mastering of school skills among elementary school children are presented in the artcle. The most sensitive to different learning disabilities turned out to be spatial reasoning tests. The verbal tests can provide additional information for the further prognosis of reading skills difficulties. Keywords: spatial reasoning, verbal reasoning, writing skills, calculation skills, reading skills, learning disability, tests prognostic capability | 1762 | |||||




