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| 3851 | Prozumentov L.M. . Tomsk State Pedagogical University Bulletin. 2000. Issue 1 (17). P. 3-6 | 1942 | |||||
| 3852 | This research sets the task to analyze the «ontological» and «temporal» turn, which take place in the philosophy of 20th century. The central figure of this «turn» is M. Heidegger, who explicated in some fundamental works the relation between time and being. Destruction of the history of ontology from Aristotle to Heidegger shows that all traditional ontologica! terms are constituted with concept of time, which sets in motion the entire system of fundamental concepts of European metaphysics: arche. eidos, energia. kinesis ousia, parusia, Essenz, Existenz, Substanz, Subjekt. Our general strategy consists in clarification of the relationships between time and ontology and in explication of ontological status of time. | 1942 | |||||
| 3853 | The article considers features of organism's res¬ponse of the women with vegetative instability at aero¬bics classes on physical activity. The results of research of cardiovascular system reactions among women with the increased sensitivity of vegetative systems on phy¬sical activity at aerobics classes are presented. | 1942 | |||||
| 3854 | The early stage of considering the idea of general positive and negative evaluation in the Germanic languages is connected with different kinds of evaluation: – pragmatically rational evaluation (‘useful, beneficial’ – *bat-, batiza); – normatively rational evaluation (‘over’ – *wers-, wairsiza; *ubil-); – intellectually psychological evaluation (‘match, connect, join’ – *gMd-, юiuю); – emotionally psychological evaluation (‘desirable’ – *wal-). | 1942 | |||||
| 3855 | . | 1942 | |||||
| 3856 | The article is devoted the functioning analysis regulative structures color type in a poetry of I. Severyanina. Various inds of regulative structures in which the mechanism of aesthetic actualisation color denominations is considered are allocated. Keywords: regulative structures color type, color denominations, aesthetic actualisation | 1942 | |||||
| 3857 | Psychological and pedagogical influence of study of local lore on process of socialization of the person is presented on the basis of the developed characteristic of functions of study of local lore work which organized in educational establishment in educational objectives. Obtaining by pupils of the information on features of local society, progress of criticality of their judgments, skill to be guided in the environment, desire to participate in its transformation – these and other educational values are laid in study of local lore. Keywords: socialization, educational, a function of «remove mask» , rough and stimulating functions of study of local lore, «strong» and «weak» sides of object. | 1942 | |||||
| 3858 | The article deals with the problem of the students’ preparation to independent physical training classes as the health strengthening condition and the adaptation at the higher educational establishment. The basis of the adaptation is the algorithm including theoretical and methodological preparation of the students. The algorithm also includes the students’ ability to self-supervise their psychic, functional and physical state. The pedagogical experiment proved the effectiveness of the students’ preparation algorithm to independent physical training classes and their positive influence on the health level and students’ adaptive abilities. Keywords: physical, physical exercises, motorial activity, health, adaptation, motivation sphere, independent classes. | 1942 | |||||
| 3859 | The paper deals with the analysis of opioid receptors, their endogenous and synthetic agonists in the formation of resistance to acute hypoxia. The article proves that stimulation of opioid receptors is normally accompanied by a neuroprotective effect in acute hypoxia. It also studies the role of different types of opioid receptors in the implementation of the adaptation protective effect to hypoxia. Mechanisms opioids activity, the role of cAMP, cGMP, nitric oxide, inositol triphosphate, K+ - and Ca2 + -channels in implementation of agonists effects of opioid receptors are analysed. Opioidergic mechanisms of the reactions that increase the resistance to hypoxia are described. Keywords: opioid receptors, opioid system, КАТР-channels, cAMP, cGMP, inositoltriphosphate, nitric oxide, hypoxia, adaptation. | 1942 | |||||
| 3860 | The article considers the conception of actualization of students’ and teachers’ creative potential and explains the way of its implementation in education at the teacher training university and in the system of professional teachers’ development. The author presents diagnostic, educational and recourse system components of actualization of creative potential and analyzes the psychoeducational teachers’ difficulties in the development of creativity and innovation. Keywords: actualization, creativity, psychoeducational difficulties, conditions of actualization of creative potential. | 1942 | |||||
| 3861 | In the article upon the example of B. K. Zaitsev’s creativity and his novel “Zhukovskii” the typology of Russian emigration’s biographical text is examined. The attraction of diaspora representatives towards self description stipulated for the interest to biography proper and also to its variety – hagiobiography often understood as indissoluble whole. Zaitsev aesthetisizes moral-religious aspect of Zhukovskii’s biography, finding in it a standard for constructing his own life scenario. Keywords: Zhukovskiy, Zaitsev, biography, life scenario, identity, emigration | 1942 | |||||
| 3862 | The article demonstrates the importance of social interaction and social institutions in student context, the main directions of social and educational activities for challenging the environment of socially responsible initiatives for students. Keywords: social responsibility, “social dialogue”, the social initiatives | 1942 | |||||
| 3863 | Statistics of cases of the child abuse proves that the domestic violence has become as common as the street violence. Hundreds of children are injured by their own parents. Specialists in rehabilitation centers and school psychologists in their work with children, affected by domestic violence in the family, use all possible methods and forms of behavior correction and rehabilitation of such children. Collective creative activity is one of the forms of correctional and rehabilitation work with children affected by domestic violence in the family. At venue of MAI (Municipial Autonomous Institution) PCSA (Prevention Centre and Social Adaptation) “Family” (Tomsk) a group of children from among the victims of the domestic violence was formed. Parents and children, entering “the group of risk”, were proposed to unite with the creative team of children with disabilities, at the result of which the creative inclusive group “Kolosok” was formed. The tasks of the group are to create conditions for reducing aggression and anxiety in children/a child; to teach children/a child to build and maintain relationships in the family, to show feelings and emotions for the purpose intended, to develop empathy through the close communication in society. The results of the diagnostic test showed that anxiety and aggressiveness decreased; composition and staging tales contributed to the development and expansion of the vocabulary, and the manufacture of handicrafts from the improvised and natural materials developed the outlook; the relationship between mothers and children became warmer because joint activities allowed them to spend time together as often as possible, to be in the same business, to get to know each other better. Keywords: home violence, correctional and rehabilitation work with children, collective creative activity, inclusive group | 1942 | |||||
| 3864 | 1942 | ||||||
| 3865 | In the article the authors touched on one of the topical issues of defectological education: improving motivation to self-correction and self-control among children with severe speech disorders. For children with severe speech disorders the corrective-speech process at kindergarten speech therapy center lasts 2–3 years. During this time it is necessary to help children to correct the defects of the entire system of language: aspects of pronunciation, lexical and grammatical side, of coherent speech. The necessity of examination and formation of a stable motivation for corrective speech work is caused by the low level of interest of senior preschool children with severe speech disorders to speech therapy classes, because they require perseverance from the child, and this quality appears later. The authors identified three stages of diagnostics, necessary for a comprehensive examination of children with severe speech disorders. Stage 1 – speech diagnostics, stage 2 – study of children’s motivation, stage 3 – parents’ questioning to identify the child’s interests. The attention is focused on the stage of studying of motivation for speech therapy classes, with the aim of identifying conditions for the formation of stable motivation of children with severe speech disorders. The diagnostic parameters of the motivational component are demonstrated, their connection with speech therapy tasks is specified. Keywords: speech disorder, motivation, interest in speech therapy sessions, diagnostics of motivation | 1942 | |||||
| 3866 | Introduction. The purpose of the article is to reflect on the specifics of organizing translation training in line with the collaborative activity pedagogy of G. N. Prozumentova. Three models of collaborative activity between the teacher and students (authoritative, leadership, partner) and three types of joint actions between the teacher and students have been analyzed: closed, semi-open and open. For each model there are special types of educational tasks (reproductive, constructive, creative). At the same time, all translation exercises are characterized in the logic of a certain model of collaborative activity between a teacher and students, taking into account the different positions of its participants. Material and methods. As a methodological base of the research we have chosen a learner-centered approach as well as the concept of collaborative activity pedagogy between the teacher and students. We have analyzed the traditional methods of teaching translation and educational practices for training translators in a classical university, including teaching experience of the author. Results and discussion. It has been established that the majority of translation exercises are mostly reproductive and tend to an authoritative model of collaborative activity; therefore, it is important to use a variety of exercises, mainly dialogue exercises, representing a leadership and partnership model of collaborative activity pedagogy. It has been proven that an open collaborative action (involving the creation of new meanings, the interchange and mutual enrichment, non-didactic interaction of participants) is optimal in translation teaching. Students form socio-cultural knowledge, communication skills, ability to participate in collaborative activities, translation competencies. Conclusion. For the first time it has been shown that translation training requires not only modern methodological support, but also a pedagogical basis. The idea of co-organizing different types of interaction between a teacher and students in translation training with an emphasis on organizing open collaborative action is seen by the author as the best option for organizing learner-centered educational practice at the university. Keywords: collaborative activity pedagogy, model of organizing collaborative activity, types of collaborative activity, training lesson, translation training | 1942 | |||||
| 3867 | Introduction. The article describes the basics of management of adult’s education space development under conditions of cooperation opportunities and resources of subjects of the formal and non-formal educational areas through the mechanism of formation of the educational space. The aim of the article is to analyze the ways of management of adult’s education development under conditions of the interaction of traditional educational organizations and non-formal educational communities (public associations). Research methods: analysis of literary sources, regulatory and legal documents of state, regional and municipal authorities; questioning; pedagogical included observation; analysis, comparison and synthesis of the know-how of public organizations; methods of statistical processing of the data. Results and discussion. The spheres of management are presented as a coordinated combination of traditional administrative approaches to education management, methodical and pedagogical methods of management, various forms of (self)management of public structures in multi-layer space. Indicators of the effectiveness of managing the interaction of traditional educational organizations and non-formal educational communities - public associations: a. the use of non-formal social practices of public structures as a source of the modernization, the development of formalized education. b. the formation of the willingness of the participants of the interaction to choice the educational and life ways, the severity of their value orientations, socialization. c. taking into account in the management of the specifics of the formalized educational network and the public initiatives of a certain territory. d. accounting for the design, management of the interaction network’s development the principles of openness, flexibility, integrity of space. Conclusion. The dynamics of adult’s education sphere is associated with the orientation of education on the student’s personality development, for example, through the mechanism of the educational space. It is bаsed on the network interaction of individual and group subjects, including educational organizations and public associations. In the content of the process of managing their interaction, the priorities are related to the development of pedagogical reality - the adult’s education space: supporting the conditions for the student’s creative development and their initiatives, engaging the public in the educational process, creating a legal framework, expanding and complicating relations with various sociocultural institutions, updating the content of education, etc. from the management of educational organizations and public associations to the management of cultural and educational programs processes of the research аrea. Keywords: adult’s education space, networking, educational resources, the ways of management of adult’s education space development, non-formal education | 1942 | |||||
| 3868 | Pichurin L.F. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 2 (2). P. 10-11 . | 1941 | |||||
| 3869 | The article resumes the usage of ground rent in various payments using natural objects. One proposes to solve the problem of their division in the budget system by emphasizing in environment purely natural resources and assimilative potential of nature: the payment for natural resources must be given to regions, the payment for potential - into federal budget. | 1941 | |||||
| 3870 | The necessity of creation of concrete-sensitive system of notions describing a man is based. As a system-formed a notion «a track of information» is offered. A man is considered as an information structure, which is formed by outer invironment. Development of a man is understood as a process of materialization in biological structures of outer informational influences & selforganized process of building answer programmes of reaction. By his activities a man makes changes in surrounding informational invironment, this way taking part in the movement of information | 1941 | |||||
| 3871 | The article deals with the different types of communicative conditionality of word-formation processes: the correlation of word-formation with the formal aspects of textual structure and the conceptual development of national discourse. | 1941 | |||||
| 3872 | In the article the imagery system of F.G. Lorca's poetry is viewed as a phenomenon of «neotraditionalism» - in terms of the interpretation of the ancient cultural tradition, in relation with which a number of semantic points in the Russian translations are specified. | 1941 | |||||
| 3873 | The article is devoted to release the expressive potential of adjectives in attributive regulative structures epithets type, which used in poetry of M.I. Tsvetaeva. Are revealed regulative features of the given structures of function of adjectives depending on type of epithets and their place within the limits of attributive regulative structures. Keywords: an adjective, an epithet, attributive regulative structure | 1941 | |||||
| 3874 | The problem of creation of pedagogical conditions of development of patriotic consciousness at history lessons is considered. The idea of the model of creation of situations of self-determination and consciousness of the relation to the native place, compatriots and to oneself as a representative of the fatherland is proved in the article. The author comes to the conclusions about the reflexion role in creation of pedagogical conditions for students in their personal process of comprehension, understanding oneself as patriot. Keywords: pedagogical conditions, self-determination, consciousness, a reflexion, patriotic values. | 1941 | |||||
| 3875 | The inventory for expression of spatial and temporal relations in the Ket language, their frequensy of use are covered by this article. Also, there is a comparative analysys performed on the basis of data from the texts written down in the mid 20 and first decade of the 21st century. Keywords: the Ket language, spatial and temporal relations, locative and temporal adverbs, spatial cases, locative postpositions, subordinate clauses of time and place | 1941 | |||||
| 3876 | The article is the result of lichens researches at carrying out of ecological monitoring of specially protected territories of Kemerovo region. Keywords: monitoring, specially protected territories, lichenoindication | 1941 | |||||
| 3877 | In the article an attempt to identifi cation of modern football in the process of competitive activity in all its diversity from professional from professional sports management to intra football and by football segments of mass culture, in which fans are an integral and inseparable part of it. The authors consider sub-cultural phenomenon – constructive support – as a tool for positive infl uence of fan’s support on emulative results directly during a football match. In this case the set of identifi ed components of the sports process creates a new mechanism for its stakeholders Keywords: mass culture, football and by-football subcultures, a constructive support, complex modeling sociocultural objects and relations, stakeholders of modern sports process | 1941 | |||||
| 3878 | The material concerning consideration of approaches and the principles of the organization of pedagogical monitoring of innovations are presented in the article. The analysis of the most widespread principles of the organization of monitoring in education and monitoring the quality of education is presented. The principles of the organization of pedagogical monitoring are shown and proved; the interrelation of the principles and functions of pedagogical monitoring is provided. Proceeding from the system of the principles, the main components of pedagogical monitoring of innovations are defined. Keywords: pedagogical monitoring of innovations, principles of monitoring | 1941 | |||||
| 3879 | The article focuses on the possibility of implementing multisubject approach in pre-school education. The author draws attention to the fact that multisubject interaction can ensure the development of the personality of each child and development of his/her personality in the organized interaction in the educational process. Keywords: pre-school education, multisubject approach, subjectivity, dialogue subjects, interaction | 1941 | |||||
| 3880 | Research of the notion “alter-globalization” in various fields of its use shows that alter-globalization is a phenomenon of social reality. Alter-globalization is the result of interaction between individuals. This interaction is based on the generally accepted principles, laws, and social representations, that dominant in society at a particular stage. It is a topical subject of researches in social philosophy. One of the possible analysis methods in the philosophy of alter-globalization is investigation of “superorganism”, or social units consisting of a set of collectively manageable agents acting in concert to achieve its goals. The study of alter-globalization as social reality can determine the degree of its interaction with different philosophical currents and ideas. Keywords: alter-globalization, globalization, social reality, protest movements, neoliberalism | 1941 | |||||
| 3881 | The article focuses on the analysis of syntactic organization of epistolary texts from the perspective of regulativity theory, developed in the framework of the communicative style of the text – a new and promising direction of functional stylistics. Regulativity is understood as the ability to manage through the text the reader’s cognitive activity. The key thesis advocates judgment that the regulativity as a universal text-forming feature has specifics of its manifestation in the letters – the most relevant for the type of epistolary texts, due to the peculiarities of epistolary communication sphere. The factors determining the specificity of epistolary regulativity include: distance character of communication between the addresser and the addressee, bound by the written form of verbal contact, the special role of extralinguistic factors (аuthor of the target installation, the nature of the relationship communicants, thematic and situational context, genre form), informality and ease of dialogue, his lack of preparation, automatism, spontaneity. We should particularly mention the factor of polidiscursivity of epistolary. For the material served the private letters of the representatives of Russian creative intelligentzia of the ХХ century (M. V. Nesterov, F. I. Chaliapin, V. I. Vernadsky, M. I. Tsvetaeva, Yu. M. Lotman, V. S. Vysotsky, D. D. Shostakovich), characterized by the presence in their speech of the rich palette of regulatory assets and syntactic structures. This is largely due to the brightness of the personalities of the communicants, originality of idiostyle of each addressee and syncretic and stylistic properties of their letters. Among the most significant regulatory syntactic means include: simple, one-piece, incomplete, exclamatory and interrogative sentences, homogeneous terms, word order, and various forms of transfer of another’s speech. The list of assets of poetic syntax highlighted antithesis, oxymoron, comparison, graduation. Keywords: epistolary text, writing, Russian intellectuals, communicative style of the text, regulativity, syntactic text units | 1941 | |||||
| 3882 | The article considers questions of interhemispheric asymmetry of brain with reference to the children with speech pathology. The author provides the data of his own research concerning character and extent of types of lateral organi¬zation of motor and sensorial functions among children with motor alalia. The article shows the frequency of prevalence of work with left-hand at this group of children, Keywords: - | 1940 | |||||
| 3883 | This article is devoted to comprehension of the place, the matter, problems and the role of religious pedagogic in Tomsk education. The religious pedagogics in Tomsk has been concentrated on the system of church education and had beneficial effect on the process of teaching the students of a church and state schools of Tomsk. Today in the system of the state education the necessity of a religious & educational element of pedagogics is underestimated that is why this theme is of great importance at present. | 1940 | |||||
| 3884 | The clause is devoted to the analysis of means of verbalization concept "Christening" in Russian national fairy tale. Named concept is a component of a folklore Christian picture of the world. Its consideration represents significant research interest in connection with a role of sacrament of a christening to life of the orthodox Christian. Thus those scripts which were reflected in Russian national fairy tale are marked, and the reasons of such choice come to light. Lexical means of verbalization concept "Christening" are allocated first of all and their role in the folklore text is defined. So the value of God parents established by church canons, and reflected in national consciousness, for example, is compared, and also various national signs and the customs connected with a christening and God are considered. Thus the special attention is given type of a fairy tale in which it is reflected data concept - magic, household or a fairy tale on animals. The urgency of work is connected with revival of Christianity and heightened interest to its history. | 1940 | |||||
| 3885 | The article examines some propositions of the conception of the Revolution of I.A. Ilyin (1882–1954). It shows the complexity and significance of Ilyin’s conception connected mainly with his enmity towards the Soviet Russia | 1940 | |||||
| 3886 | This article observes the special aspects of the semantic border between reality and illusions (dreams, memories about the past) functioning in the structure of Georgy Ivanov’s poetic world. A number of corresponding artistic signs elaborated in his early lyrical poetry are revealed and analyzed | 1940 | |||||
| 3887 | In the article the author analyzes features of civil-law responsibility, administrative responsibility, a disciplinary responsibility and a liability for their use for counteraction to neglect of the duties of the persons who perform administrative functions in the organizations. Keywords: Legal responsibility, efficiency of sanctions, administrative negligence | 1940 | |||||
| 3888 | This article is considered as a form of interaction in media communication. Participation of subjects in religious discourse is the basis for the formation of dialogic communication. There are discourse’s mechanisms for the formation of dialogue interaction between communicants: it is value and psycho-speech coordination of participants in communication. Representatives of religious discourse (clergymen and interactive addressees) are subjects of dialogue. Also they are participants in the mass media discourse. Interaction by the subject of communication is occurred in the communicative space (this is the genres of the forum and blog). The features of the interaction of the two discourses are revealed through the analysis of dialogic communication. At first public dialogue as an atypical form of communication for the Orthodox faith reflects the situation of weak coordination of the participants’ positions. Secondly the technical form of Internet communication isn’t conducive to dialogue on the basis of religious values and presumptions. The result of this interaction reflects typological changes in religious discourse – adaptation to the mass media’s norms and conditions. The interaction in the space of religious discourse oriented to orthodox dogmas, traditions, values. The topics of the dialogues are not only religious life, but also worldly interests. The format of the dialogue actualizes a complex of subjective (value priorities of the individual, psychoemotional, social aspects) and objective (discursive state, ideology, collective experience) factors. Keywords: dialogue interaction, communication in Internet, religious discourse | 1940 | |||||
| 3889 | In F. Sologub’s texts and publicistic articles there is a subject of pedagogics, school knowledge, types of «pupil» and «teacher» are steady. Between parts of pair «the pupil – the teacher» Sologub traces relations in the context of a steady antisocial script. Absurd, anecdotic sequences of school subjects in many respects have an autobiographical basis. The school lyrics participates in creation of a portrait of the typical character of Sologub’s lyrics: passive, dependent on the social patterns, limited to frameworks of algolagnic complex. | 1939 | |||||
| 3890 | This article deals with the components of the time cycle in the Khanty world perception, that is micro- and macro-cycles (day-and-night/ annual cycle); their interaction and interdependence of the solar and lunar calendar systems are investigated. | 1939 | |||||
| 3891 | The article is devoted to the components of teaching pre-translation text analysis, to characteristics of this analysis and its components. The elements of pre-translation text analysis lay the basis for distinguishing elements of teaching this activity. These elements are: linguistic categories, text analysis skills and the teaching model. | 1939 | |||||
| 3892 | This article deals with the problems connected with modern teenagers’ ability to work with text information. The analysis of senior schoolchildren’s creative works allows state a low level of their speech culture. We can see mechanical memorizing of texts, inability to work with a task and a speech production, which makes the necessity of constructing such a methodical system of handling the information in which certain knowledge and acquired experience permeate pupil’s own ideas and become sensible due to this. Using a literary text as a bearer of moral spirituality and as an example of a speech production will allow paying attention to the development of the ability to act and to think creatively, to make up original speech productions, to stimulate teenager’s speech culture during the process of teaching. Keywords: speech experience, perceiving, comprehending, text information, speech culture, texts, creative works, speech production | 1939 | |||||
| 3893 | This article describes the formation of the Soviet out-of-school education system in Tomsk region. It contains historical material of occurrence and development of the out-of-school establishments. The author analyzes tasks, forms and structure of work of the out-of-school education’s establishments. The special attention is given to the interaction between the out-of-school education’s establishments and the authorities. Keywords: Tomsk region, out-of-school establishments, XX century, after-school education | 1939 | |||||
| 3894 | The article considers the valuable representations about the art expressed in the essays by V. Astafiev and S. Zalygin. It is shown, that the aesthetics of both writers is determined by ethics – the ethics determines the representations about the nature of creativity and about mission of the writer. It is found out, that the essays of two writers comprises understanding of the literature as a tool of life and man’s cognition, that is as phenomenon of an aesthetic character; the idea of life cognoscibility determines the realistic principles of V. Astafiev and S. Zalygin’s V.P. Astafiev, S.P. Zalygin, publicism, aesthetics, ethicsaesthetic thinking. Keywords: V.P. Astafiev, S.P. Zalygin, publicism, aesthetics, ethics | 1939 | |||||
| 3895 | Forming an all-round well-educated, creatively thinking, having the lateral thinking expert in the sphere of design is the most important task for higher school. One of the most effective forms of educational process is practice “plein air”. Besides solving the general tasks the future designers are involved in the creative activity, based on the ability to analysis and synthesis, on the comparison of proportional, constructive, tonal and color relations in nature. During the “plein air”, such components of personal artistic culture as competence, cognitive development, creativity are formed. Keywords: personal artistic culture, historical and cultural area, objects of nature, historic landmark, “plein air”, creative activity, stylization, transformation | 1939 | |||||
| 3896 | In the process of the historical and pedagogical analysis of theories and concepts of additional professional education the main stages of formation of network model of the personified and individualized professional development of educators are discovered and analyzed. Keywords: andragogical approach, theoretical grounds of formation of network models of professional development | 1939 | |||||
| 3897 | In the present article nature of perception of Russian phraseological units foreign in a literal translation into Chinese is investigated by means of the psycholinguistic experiment. The results of the experiment carried out by the author allowed to reveal the whole complex of structural and semantic signs of phraseological units influencing perception and identification of the meaning of phraseological unit. Keywords: phraseological unit, psycholinguistic experiment, perception, internal form, intralinguistic and interlingual figurativeness, national-cultural specificity | 1939 | |||||
| 3898 | The goal of this article is to reveal language formulas in the Khanty folklore on the basis of text analysis, to investigate the theory of formulas’ classification and to apply it to the described Khanty language formulas. The formulas may be considered a speech unit which is repeated in the same text or several different texts. In comparison with the fabulous formulas, the language formulas don’t depend on the folklore genre and can be found in different folklore texts. The investigation of these formulas allows obtaining the view of the language picture of the world and the archaic features of the Khanty mythology and religion preserved to the present. Keywords: Khanty, folklore, fairytale, language formulas | 1939 | |||||
| 3899 | Advertising influence is seen as manifestation of discourse social power, which is realized in different linguistically encoded forms of mental control over the target audience. It is analyzed in terms of representational structures – text worlds (mental representations) created in advertising discourse to establish relations between participants of communication. PRODUCER, PRODUCT and ADDRESSEE are the core elements in the structure of text worlds created in separate communicative acts. Text world is considered a generic term encompassing the notion of basic text world and sub-worlds, which are either participant-accessible or character-accessible. Sub-worlds projected in British advertising discourse are stated to differ depending upon the pragmatic perspective. The former have the effect of providing greater significance to the rational element of promoting the product, while the latter focus on entertaining aspects of advertising often associated with fiction. Keywords: representational structures, discourse, text world, initial text world, sub-worlds, advertising influence | 1939 | |||||
| 3900 | Presents the theoretical aspects and the practice of implementing the strategy of advanced development of education; describes the mechanisms of innovative organizational and methodological practices that are implemented in the educational institutions on the territory of a separate municipal entity. Special attention is paid to the consistency of the developed strategy with the priority directions of development of the territory, taking into account the complex non-linear forms of organization of non-equilibrium structural elements of different legal forms and different levels of jurisdiction, which allows to predict and develop a new image of the educational system at the municipal level. Describes combination of developing innovative mechanisms to ensure efficient implementation of measures included in the strategy of priority development of the municipal education system, namely: administrative, economic and organizational-methodical conditions for the development of education (system investment policy), with particular focus on matrix management system, organizational-methodical and information-technological support of implementation of the strategy (based on the network principle of organization of municipal innovative practices); municipal system of education quality assessment (with a focus on rapid responsiveness to external needs of the educational space and the requests of society and of the labour market), consulting center for training of graduates for final certification, and also automated information system “Network city. Education.” Keywords: strategy of priority development, management education, quality evaluation system, automated information system | 1939 | |||||