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| 3901 | The article is devoted to one of the most important fields of Russian linguistics – variantology. The author describes the lexical units identification rules as the variants of the word using the basic states given by the founders of the word identity and difference theory. The author is developing the idea of existence of the formal semantic type of word variation. Keywords: the variation of words, the type of variants of words | 1489 | |||||
| 3902 | The article considers the valuable representations about the art expressed in the essays by V. Astafiev and S. Zalygin. It is shown, that the aesthetics of both writers is determined by ethics – the ethics determines the representations about the nature of creativity and about mission of the writer. It is found out, that the essays of two writers comprises understanding of the literature as a tool of life and man’s cognition, that is as phenomenon of an aesthetic character; the idea of life cognoscibility determines the realistic principles of V. Astafiev and S. Zalygin’s V.P. Astafiev, S.P. Zalygin, publicism, aesthetics, ethicsaesthetic thinking. Keywords: V.P. Astafiev, S.P. Zalygin, publicism, aesthetics, ethics | 1489 | |||||
| 3903 | The main idea of younger generation education in Russia is the creation of common educational space on the basis of modernization of approaches, priorities and modern educational and psychological techniques. Special attention is given to spiritual and moral upbringing which has to integrate all the educational process: academic, non-academic and development works. Joint project venture of teachers and pupils of village schools is the most actual form of modern education in which parties of educational process are given an opportunity for the most complete selfactualization. Keywords: upbringing, educational process, academic, non-academic, development works | 1489 | |||||
| 3904 | The paper is devoted to solving actual problem of higher technical education namely the process of its humanization and humanitarization through the introduction of case-study method into the learning process. The results obtained confi rm new possibilities of case-study method as a means of forming transcommunicative competence of the participants of educational activity which includes sense-building and means new quality of communicative process. The article is of interest to specialists in the fi eld of psychology, pedagogics, methods of teaching professional foreign language. Keywords: the process of humanization and humanitarization, educational activity, case-study method, transcommunicative competence, sense-building | 1489 | |||||
| 3905 | The article deals with the problems of modelling the process of the formation methodical system of future teacher in the university. The author presented the corresponding structural dynamic model which consists of the target, content, process and criteria-effi cient units. The article gives their characteristics. It is shown the ways of implementation of the presented model. Keywords: structural and dynamic model, future teacher, methodical system | 1489 | |||||
| 3906 | Tendencies of development of political ideology, stereotypes electoral behavior of college students, found the ge neral attitude of students to the elections, the reasons for participation and nonparticipation in the elections, identifi es the main factors infl uencing the electoral process, goals and motives revealed students’ participation in elections; studied electoral preferences of students and determine the degree of infl uence of various sources of information about election campaigns, identify ways to improve the electoral activity of students, Ulan-Ude. Keywords: the student youth, legal culture, electoral behaviour, electoral activity, factors infl uencing the formation of the political views, the motives of electoral behaviour | 1489 | |||||
| 3907 | This article analyzes the original pedagogical theories of Petersburg scientist P.F. Lesgaft and Tomsk researcher Dr. V. S. Pirussky basing on the main principles of medicine and education. The pioneering experiments of these persons at branch of physical training and moral improvement of the population were significantly ahead of their time. Today this work is of interest to students, teachers, researchers of physical training and sport. The experience of teachers with high qualification is examined in Tomsk State Pedagogical University. Keywords: Physical training, rehabilitate health practice, social development, special educated physical training teachers, scientific and research training of university teachers | 1489 | |||||
| 3908 | The paper shows that the humanization of modern education is addressed to the creation of such a system is the organization of the educational process, which allows to make training an integral part of identity formation. The implementation of the principle of humane education involves the formation of the broad humanistic culture. The main mechanism of the formation of such culture can be the realization of the essential properties of the formation: the formation of a harmonious, highly moral and spiritual personality. Keywords: education, identity , spirituality , competence, humanistic culture , humanistic expertise | 1489 | |||||
| 3909 | The article presents the main concepts associated with transdisciplinarity objectivity in school education. Possibility of realization of transdisciplinary approach at a geography class by means of technology of development of critical thinking through reading and writing is shown. Keywords: transdisciplinarity objectivity, transdisciplinarity public work, transdisciplinarity knowledge, transdisciplinarity skills, transdisciplinarity results, technology of development of critical thinking through reading and writing | 1489 | |||||
| 3910 | The article considers the specifics of the national and European identity in the structure of the German identity. Analyzed lasting, historical problematical formation of national identity in Germany, the stages of its formation and their main features.Particular attention is paid to the analysis of foreign statistics of the European Commission (Eurobarometer), which show the complexity of the processes of formation of the double identity of the German population on a timely point in history (1990–2014). Using statistical analysis, it was found that over the 20 years since the reunification of Germany (1990), citizens of this country had to change the identity of the three times, allowing you to call the German national identity is not fully formed. The reason for this is the specificity of the historical path of Germany, a special model of the German national identity, as well as geopolitical, economic and other aspects of European integration. Keywords: national identity, European identity, the identity of the German nation, the European Union | 1489 | |||||
| 3911 | The article is devoted to the A. Chekhov’s works’ titles analysis as the unified system, and to the discovery of the correlations of the poetic particularity with the peculiarities of his artistic world. The analysis is made in two different aspects, both in the isolated context of the author’s works and also from the point of view of inclusion of Chekhov’s art in the continuous literary process. The author attempts to compare the regularities in the choice of the titles related to the artistic works of the wrighter’s closest contemporaries – I. S. Turgenev, I. A. Bunin, who as well as Chekhov composed flash fiction. Keywords: Chekhov, name, heading, title, poetics | 1489 | |||||
| 3912 | The result of the modern civil-patriotic education from the point of view of public documents is the civil identity. The article considers the theses in the titles of which the concept “civil identity” occcurs. The purpose of the work is the identification of degree of study of civil identity in the humanities during the period from 1991 to 2016. The discursive method and the method of content analysis as a result of application of which the author made an attempt to develop a technique of the discursive analysis of dissertation researches of civil identity belong to the used methods. The result of the developed technique is the creation of periodization of the development of the concept “civil identity”. The received results can be applied in pedagogical and other researches where application of the discursive method is justified. The author of the article came to the following conclusions: in development of the concept “civil identity” during the period from 1991 to 2016 it is possible to allocate three stages. The first period of 1991–2000 is a stage of the reflection of public consciousness, scientific community concerning the processes happening in society, connected with its crisis, reorganization of consciousness, values, etc. The second period of 2000–2010 is a stage of historical and sociopolitological studying of a concept, understanding of a problem of civil identity of the Russians in the Russian reality; there is a studying of civil identity from the point of view of its crisis in society. The third period of 2010–2016 is a stage for which psychology and pedagogical and philosophical judgment of a concept of civil identity, studying from the point of view of the importance of civil identity is characteristic of the personality, of its self-implementation, and also methods of its forming in different social groups. Civil identity is studied from the point of view of such sciences as sociology, philosophy, political science, pedagogics, history, psychology, to a lesser extent of the last two. Due to the lack of the research system, almost all of them have fragmentary character and are devoted to private questions. Keywords: discursive analysis, civil identity, content analysis, periodization of development of the concept “civil identity” | 1489 | |||||
| 3913 | Discusses the allegorical expression of the lingvocultural concept ‘relation’ in Kalmyk, Russian and British paroemia. Allegory is a figure of speech in which abstract ideas and principles are described in terms of characters, figures and events. Allegory has been used widely throughout history in all forms of art, largely because it can readily illustrate complex ideas and concepts in ways that are comprehensible or striking to its viewers, readers, or listeners. Writers or speakers typically use allegories as literary devices or as rhetorical devices that convey hidden meanings through symbolic figures, actions, imagery and events, which together create the moral, spiritual, or political meaning the author wishes to convey. For example, in fables a fox character embodies the human characteristics of cunning and cleverness, a wolf and a bear symbolize greed and fraud, etc. Allegory can be easily represented in proverbs and sayings. The peculiarity of allegorical meaning is expressed in typical images. These images are related to various realia of the surrounding environment that belong to everyday life, work, religion, folklore of a culture. The concept “relation” is one of the major national cultural concepts in the Kalmyk, Russian and English lingvocultures and consists of various evaluative, figurative and conceptual components. The most frequent realia in the nomination of the concept “relation” in paroemia are onomastic and natural realia. Keywords: allegory, relation, concept, paremia, lingvoculture, image, realia | 1489 | |||||
| 3914 | Training of competent specialists in HEIs who have abilities for self-fulfillment and self-actualization in their professional activities and who are balancing both personal and professional significant qualities is a strategic goal of the contemporary higher education. Today the problem of design and elaboration of the adaptive educational system is conditioned by the need to optimize and adjust the principles of traditional didactics to the challenges of contemporary information society: perfection of the content and the methods of education taking into account the universal application of information technologies; design of electronic educational environment providing the approach to the learning materials and the freedom of choice of methods, forms and assessment of the results. The article considers the issues connected with pedagogical design of the adaptive system for mathematical training of students of higher educational institutions. It gives a definition of a methodological approach, proves conceptual levels of methodological analysis: philosophical, general scientific, specific scientific, technological which form a complicated subordinate system. As a methodological framework of the research the authors consider in depth the ideas of system, synergetic, environmental, person-centered, competency building, activity, context, process, axiological, and cultural approaches. They elicited and described main functional and conceptual approaches which made a methodological foundation for the design and development of the adaptive system for mathematical training of HEI students. Keywords: mathematical training of students, adaptive system, methodological approaches, pedagogical design, educational process, higher education | 1489 | |||||
| 3915 | Klochkov V.P. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 68-71 . | 1488 | |||||
| 3916 | Eremin L.P. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 64-65 . | 1488 | |||||
| 3917 | Neopredelen N.N. . // Tomsk State Pedagogical University Bulletin. 2000. Issue 4 (20). P. 47-48 . | 1488 | |||||
| 3918 | In the Randall-Sundrum scenario we consider exact 5-dimensional solutions with localized gravity which are associated with a well defined class of conformal bulk fields. We analyze tneir behaviour under radion field perturbations. We show that it the Randall-Sundrum exponential warp is the localizing metric function and the equation of state of the conformal fields is not changed by the radion perturbation then the 5-dimensional solutions are unstable. We present new stable solutions which describe on the brane the dynamics of inhoinoqeneous OUST, generalized dark radiation and homogeneous polytropic matter | 1488 | |||||
| 3919 | The school risk factors and the analysis of their influence on growth, development and a state of health of schoolboys revealed during researches carried out within the Institute of Age Physiology of the Russian Open Society are considered in the article. According to it the author suggests the system of teachers’ training to health-developing activity within professional development. | 1488 | |||||
| 3920 | This article deals with main tasks of the reform of economic education in Russia in the context of market social-economy reforms are discussed. Nevolina V.V. The Meaning and the Role of Accountancy in the System of Economical Education: Peculiarities of the Subjects and Methods In the article the author shows the importance and the role of accountancy in understanding of economic categories and processes. The peculiarities of its subjects and methods are also reviewed. | 1488 | |||||
| 3921 | The author of this article makes an attempt to leave from the analysis of a separate subcultural phenomenon to inwardly social space and, through mythological aspect approach to holistic perception of "models of the world" in a complex picture of society, avoiding traps of several disassociated and lopsided perception of more characteristics modern social science Keywords: social space, subcultures, youth subculture, model of youth subculture, collective myth, individual myth | 1488 | |||||
| 3922 | The peat formation is the permanent process of mire phytomass transformation to a peat. This transformation has some stages. In an initial stage new phytomass is produced, the next phase is the dying off of the living phytomass, the third stage is the dead phytomass transformation into a mire litter and the last one is a peat formation from a litter. The quantitative elemental composition of the organic matter at the different stages of this process is distinctive. We compared the elemental composition of living and dead phytomass, the litter and the peat for two mires and three Sphagnum species. It has been shown that the change pattern of chemical composition of organic matter seems to be identical | 1488 | |||||
| 3923 | The author of this article analyses basic students’ problems of audible educational information encoding; also proposes the stages and some ways of forming of students’ abilities of choosing, shortening lecturing speech, primary and secondary synopses’ editing. Keywords: lecture, synopsis, hearing, information encoding, primary and secondary synopsis’s editing | 1488 | |||||
| 3924 | An educational project is regarded as a form of organizing joint activity making it possible to solve present-day problems of higher education. Within this form students manifest their individuality, realize the personal resources the possess. To achieve the specified educational goals, dialogue is used in the organization of the educational project. Dialogue helps to organise activity at each stage of project development. Keywords: dialogue, educational workshop, subjectivity, activity with a meaning | 1488 | |||||
| 3925 | Formation of professional and pedagogical culture of the future teachers-musicians is one of the most important goals of modern music education because of the level of professional and pedagogical culture specialist depends on the success of professional activity, competitiveness and professionalism. The article discusses the functions of professional and pedagogical culture of the future teachers-musicians, the success of which is an important factor in the development of professional and personal qualities and achievements of high quality training. The following functions are identified: communication, information and cognitive, creative, evaluation, humanistic, motivation, moral, educational, reflective, aesthetic. The main attention is given to the characteristics of these functions. The results of this study extend the knowledge about the methodological potential of professional pedagogical culture of the future teachers-musicians in the educational process. Keywords: culture; professional and pedagogical culture; future teachers-musicians; functions; functions of external and internal orientation | 1488 | |||||
| 3926 | The article analyzes the methods of representation of gender awareness of the women authors based on the novel by L. Ulitskaya “demonstrates the methods of their detection and systematization. Based on the analysis of different types of imagery and formed in the text of the novel aesthetic integrity makes an attempt to reconstruct the gender-oriented ethical concept of the author. Identified during the analysis techniques are representative of the “feminine” type letters, because they have the appropriate symbolic content. For example, the machismo manifests itself in the motif of the “cast”, “objective”, feminine declares itself by the motive of the special life “order”. Acting in the process of writing as the translators of the consciousness of the authoress, engaged in the search for her own identity and in the expression of her own social preferences, the revealed motifs also represent various gender behaviors. Thus, specifically manifested in the character of correlation of the signifier and signified complexes, male and female elements manifest themselves primarily in different value orientations in relation to reality. Keywords: gender, discourse, female subjectivity, ironic way, renomination, structure, feminine letter | 1488 | |||||
| 3927 | The article considers the features of system pedagogical thinking in the contemporary socio-cultural situation as a basis for culture of translating the techniques of professional work of the future teachers, and highlights its characteristics. Presents the conditions to enable the development of system thinking. The emphasis is placed on mastering of «knowledge management» system and metasubject activityin the field of education, understanding the essence of the noosphere society development strategy; consideration of the process of training and education of future teachers as a complex self-organizing, open system. The examples of implementation of the conditions identified in the educational practice of training future teachers are given. The positive dynamics of such characteristics of system thinking in future educators as understanding of the integrity of the nature of our planet, the unity of its processes, the natural connection of man and his Motherland, as well as the understanding that any activity and form of human behavior in nature and with society must be consistent with the laws of nature; strengthening the regulatory regulation of behavior in a situation of moral choice; the desire for professional self-development, the expectation of success from the implementation of their own actions. The features of the organization of classes (lectures and seminars) on pedagogical disciplines are described, which can be taken into account as guidelines for building work to improve the efficiency of teacher training. Keywords: systematic pedagogical thinking, culture of broadcasting methods of professional activity, consistency, integrity and the integrity of the future teacher’s personality, noosphere development strategy | 1488 | |||||
| 3928 | Introduction. The paper deals with the speech portrayal of a representative of the eastern branch of Russian emigration in Australia. Australia was one of the countries re-emigrated by Russian emigrants from China, particularly from Harbin, which was the center of Russian eastern emigration in the 1960s. The research was carried out within the framework of linguopersonology, a modern trend in linguistics, which studies the individual speech patterns of a linguistic personality. The purpose of this paper is to analyze both linguistic and sociolinguistic speech characteristics of a representative of the eastern branch of Russian emigration in Australia. Scientific relevance of the research results from the interest of modern anthropocentric linguistics in the linguistic personality phenomenon and in the language of the Russian emigration, which in the twentieth century existed in special linguistic conditions. Materials and research methods. The major method used in the paper is the method of speech portrayal. The research was based on the audio records of the speech of a representative of Russian emigration in Australia. These records are a valuable historical and linguistic source of information about the Russian eastern emigration in the twentieth and early twenty-first centuries. Results and discussion. The speech of a representative of Russian eastern emigration is studied as a set of proper linguistic and sociolinguistic characteristics. His speech patterns are analyzed at different levels of the language system: phonetic, morphological, syntactic and lexical. The speech analysis of the Russian re-emigrant from China to Australia demonstrates a good preservation of the Russian mother tongue at different levels of the language system although throughout his life the linguistic personality existed in a foreign language environment. His speech is not influenced by the Chinese language, which he did not know, though he spent twenty years in China. There is not much interference from the English language except for some borrowings, though he has been living in the English speaking environment for fifty years and is fluent in English. Conclusion. The high level at which the Russian native language is preserved in the speech of Russian re-emigrants from Harbin to Australia is highly dependent on the subjective factors. It is an amazing linguistic phenomenon, demonstrating the preservation of the native Russian language as a means of national and cultural identification and the main attribute of national identity. Keywords: the Russian language, the Russian language of emigration, the eastern branch of Russian emigration, linguopersonology, linguistic personality, speech portrait, linguistic characteristics, interference | 1488 | |||||
| 3929 | Introduction. English literary language is a historically heterogeneous structure, which includes various borrowed adstrata, more or less adapted by its system. Borrowings of Chinese origin as part of this recipient language have their own deep historical traditions and are the subject of this study. The synchronously functioning layer of borrowed Sinisms seems to be very heterogeneous in terms of assimilation, its levels and stages. Because the contacting languages – English and Chinese – are not related or even homologous, the process of assimilation by the system of elements of the Chinese adstratum is non-linear and has a number of characteristic features. This article is an attempt to fragment the process of assimilation/adaptation of Chinese borrowings in the system of English literary language by levels of assimilation and its stages. The aim of the paper is to distinguish the levels and stages of adaptation of borrowed lexical units of Chinese origin by the English literary system. Material and methods. As a general methodological foundation, a system-functional approach was used, which allows us to describe the functioning of a system or its individual part in the dynamics of linguistic evolution, an integral part of which is the phenomenon of borrowing. In the course of the study, a corpus of general and particular scientific (linguistic) methods was used, including: methods of logic (analysis, synthesis, deduction, comparison, generalization and modeling), statistics (grouping method, dialectic method), a comparative historical method with the step of internal reconstruction, component analysis method and the opposition method. Results and discussion. In linguistics, the terms “assimilation” and “adaptation” are traditionally contrasted: borrowings “assimilate” in the system of the recipient language, and the system itself adopts borrowed units. There are two approaches to the description of the process of assimilation/adaptation of these units: the first recognizes a borrowing adapted when it corresponds to the phonetic and grammatical appearance of the original words of the recipient language system. The second approach takes into account the influence of the lexical environment of the new foreign language unit. Thus, the approaches implicitly repeat the above opposition and differ in object-subjective position in relation to the borrowed unit and the system of the recipient language. Five three levels of assimilation of Chinese borrowings in the system of English literary language are distinguished: phonetic, morphological (grammatical) and spelling. The latter seems to be the most significant for the adapting Sinisms due to their highly heterogeneous graphic appearance. There are five stages in the adaptation of these units by the English literary language system: 1) the use of the unit in the form that it possesses in its donor language; 2) adaptation of borrowing to the laws to which the lexical means of the recipient language obey at the above levels; 3) loss by a unit of accompanying comments as applied to lemmatical corpuses of dictionaries and reference publications of the recipient language; 4) loss by borrowing of the previous stylistic differentiation; 5) consolidation of the borrowed lexical unit in the explanatory dictionary. Conclusion. The proposed stages and extrapolated approaches can find application in the practice of studying the Chinese adstratum in a number of other idioms that have historically been in contact with the Chinese language, as well as adstrata of a different origin in systems of unrelated languages. The empirical material of the study has high theoretical and practical value and can be used in reading university courses and teaching such disciplines as intercultural communication, history, lexicology, grammar and functional stylistics of the English language, contact and social linguistics, as well as in teaching the theory and practice of translation. Keywords: borrowing, assimilation, adaptation, recipient language, donor language, English literary language, Chinese borrowing | 1488 | |||||
| 3930 | Introduction. The article describes how the author’s individual concept SCIENCE is represented in a science fiction book “Roadside Picnic” written by Arkady and Boris Strugatsky. The introduction correlates the concepts of “linguocultural concept”, “literary concept” and “author’s individual concept”, substantiates the key role of the component «science» in expressing the essence of the science fiction genre, describes various methods of representing the linguocultural concept and the author’s individual concept, implemented in the literary text. Aim and objectives. The article aims at the representation of the author’s individual concept SCIENCE in a literary text belonging to science fiction discourse. Material and methods. The material for this research is the story “Roadside Picnic” written by Arkady and Boris Strugatsky in the genre of science fiction. The methodological basis of the research is represented by existing cultural linguistic approaches, according to which the linguocultural concept, transformed by the author in accordance with his/her own perception of reality, is represented by means of language in a literary text in the form of a literary (author’s individual) concept. The methodology for describing linguocultural concepts by Z. D. Popova and I. A. Sternin, which is used in this work, includes: etymological and definitional analysis of the concept name, identifying synonyms for the concept name, analysis of paremias and aphorisms, which include the name of the concept, associative experiment, frequency analysis, etc. To represent the linguocultural concept SCIENCE, general linguistic and specialized dictionaries of the Russian language were used. Results and discussion. As a result of the research we have built the structure of the content of the linguocultural concept of SCIENCE in the Russian language, including its conceptual and value parts; have represented the author’s individual concept of SCIENCE, verbalized in the literary text of the Strugatsky story and have carried out a comparative analysis of the content of the linguocultural concept of SCIENCE and the same-name author’s individual concept. Conclusion. It is concluded that the individual author’s concept SCIENCE, represented in the story “Roadside Picnic”, differs from the linguocultural concept SCIENCE in terms of the content of the nominative field: “work, occupation, profession» became the nuclear zone, and a new concept feature “objects of scientific research” appeared, bringing an additional meaning. The evaluative part of the author’s individual concept reflects the Strugatskys’ romantic, emotional view of science as the most important professional activity. Keywords: linguocultural concept, literary concept, author’s individual concept, science fiction discourse, concept representation | 1488 | |||||
| 3931 | Kozlov Y.A. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 43-46 . | 1487 | |||||
| 3932 | The group of the authors proves the historical continuity of two Pedagogical educational institutions of Tomsk, reflects common features and tendencies in their development, marks the main stages in the formation of the TSPU. | 1487 | |||||
| 3933 | The article deals with the analysis of the role of a tax unit at enterprise, its tasks, aims and general questions. The notions and general principles are realized in the article, also and the author showed the importance of the taxation planning for the enterprises. | 1487 | |||||
| 3934 | The article is devoted to demographic situation in Russia. It allows formulating more precisely the basic problems of development of domestic economy. Studying prospects of development of Russian economy is especially important in view of its introduction into WTO by the end of 2005. | 1487 | |||||
| 3935 | In the article the analysis of regulations of section X part 41 Russian Criminal Procedure Code’ application practice is given. | 1487 | |||||
| 3936 | The article considers the questions of technology of creation of multimedia electronic textbooks. The concept of a created educational portal for accommodation of electronic textbooks with systems of registration, testing is submitted. The technology of created textbooks on computer science and some sections of mathematics for high school is described. Keywords: electronic textbooks, an educational Internet - portal, systems of testing, computer science, mathematics | 1487 | |||||
| 3937 | The article deals with the problem of generations, the “fathers and children”, based of the early novel by N. N. Berberova “The Lasts and Firsts”; the creation of the myth of immigrant authors “family”, moved from Paris to the country, to the French province. Keywords: N. N. Berberova, generation identity, generation strife, existential homelessness, nationalist trend, airy roots, the Last and the First, Paternal generation, Kids’ generation, national family, diaspora | 1487 | |||||
| 3938 | The article describes distance learning as one of the forms of teaching handicapped children. The article deals with components of distance learning as a system; the requirements that informational technologies should meet. Keywords: distance learning, handicapped children, people with special needs, informational technology | 1487 | |||||
| 3939 | The article proposed the idea of creating a special course based on actual problems of modern physics, based on the consideration of physical reality from the standpoint of the three categories. The material can be used in the study of general physics in education departments. Keywords: special course, physical interpretation, paradigm, physical outlook, geometric world view, a relational view of the world | 1487 | |||||
| 3940 | The development of the position of the teacher in dialogue in the context of anthropological approach is discussed in the article. The material of educational practice is comprehended in logic of the professional self-reflection of the teacher-researcher. Educational precedents, conceptualization of their contents, examination of results, the analysis and generalization are presented. Keywords: dialogue, project position, anthropological approach, self-reflection of the teacher-researcher | 1487 | |||||
| 3941 | The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other. Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion | 1487 | |||||
| 3942 | The author claims that globalization is a modern transit, the essential features of which are the transformation of the life-world of the individual and the formation of a new value-normative consensus through designation of globalization projects. There was carried out the analysis of the designation of the basic ideas of the US-European project of globalization: united Europe as a unified Europe; return to Europe Eastern Europe; liberal Europe, the US and the EU – the world's leaders. The analysis revealed the absence of value-normative consensus in the EU about the liberal values and, therefore, to overcome the crisis it is necessary to change the value of the liberal basis and the corresponding designation of the project. Keywords: designation, globalization, globalization project, transit, liberal values | 1487 | |||||
| 3943 | The phenomenon of “educational metaspace” is considered in the context of the anthropological approach. The concept of “subjectivity” is interpreted as a conscious and active attitude.We prove the necessity of technologized work of the teacher in the educational metaspace through certain forms and methods of joint activities focused on the needs of the modern educational situation. Description of the experimental part of the work is a design of educational metaspace and it is constructed in the logic of humanitarian research. Design of metaspace based on the category of “problem”, which is understood as a method of detecting and fixing the lack of thought means to achieve this goal. The algorithm of work with a problem is presented in several stages. Each stage corresponds to a specific form of work of joint activities. Design of metaspace is based on a particular subject material. This material became the novel M. A. Bulgakov's “Master and Margarita”. The basis of the educational project was the film P. Weir's “Dead Poets Society”. The project is seen as project actions of each participant. Keywords: educational metaspace, subjectivity, anthropological approach, the joint activities, humanitarian research | 1487 | |||||
| 3944 | The article discusses the trends in information and communications technology that promote the formation of the open pedagogy, the subjects of which are not only teachers and students, but also other stakeholders (experts, consultants, Internet content curators, etc.). The possible ways to form the theoretical basis and the necessary institutional conditions for everyday educational activities of the pupils (students, working professionals, retirees) are determined. Offered a possible model of the open pedagogic environment related to social, technological and ecological environment. Highlighted the link between educational space, educational environment and personal educational spheres in global education space. The necessity of teaching evaluation for didactic characteristics of total mobile connectivity, hybrid (virtual and augmented) reality, "brain-computer interfaces" and other innovative technologies, and the impact of the digital reality on the identity of the person, to his way of thinking and lifestyle is showed. From the point of view of the open pedagogy-andragogy, the State should define the overall framework for educational space-regulation, level organization forms of institutional education, and professional standards. In this space can operate educational services providers of various ranks: normative authorized educational institutions (public and private schools, lyceums, colleges, institutes and universities) business (consulting, expert, training etc.) institutions, volunteer associations, professionally oriented hybrid organization types, accompanying public education. The necessity of pedagogical evaluation of not only didactic characteristics of total mobile connectivity, virtual and augmented reality, brain-computer interfaces and other innovative technologies, but also the influence of digital reality on personality, his thinking and way of life, is grounded. Keywords: lifelong learning, personalization of education, pedagogical system, open pedagogy | 1487 | |||||
| 3945 | . | 1486 | |||||
| 3946 | In the article the analysis of the modern theory of knowledge is realized, it’s developmental trends indicated as “epistemic revolution” which directed to change the classical, science oriented theory of knowledge into socially-human synthetic view of gnoseological problems are lighted. The trends of historization, sociologization and axiologization of gnoseology marked as the main one’s in forming of the modern non-classical theory of knowledge and considered as the common strategy showed as the most shaped one in the intersubjects research “case-study” strategy. In the article it is showed that different versions of the interpretative paradigm, which develops in the frame of constructionist’s epistemic program, are considered as “theoretical background” of the researches made by means of the “case-study” method. | 1486 | |||||
| 3947 | In the article the author considers the system of psychological and pedagogical approach to an estimation of teachers’ training quality in high school and development of the concept for quality training of specialists in pedagogical high school. She describes technologies of quality providing training, and creation of the educational environment for develop¬ment of creative potential of the person. | 1486 | |||||
| 3948 | The article touches upon the problem of the Russian litera¬ture individuality, and one of its essential parts - Russian phi¬losophical prose of the first half of the 19th century — in particular. It discloses the peculiarities of the Russian philosophical thinking. | 1486 | |||||
| 3949 | The article devotes to phenomenon of Fool in Christ. Author investigates it from philosophical point of view and defines Fool in Christ as a Person of reverse perspective, using icon-painting language of Florensky’s work «Return perspective». Also author analyses metaphors another investigators of phenomenon for defining Fool in Christ like «antibehaviour» (B. Uspenskiy) «antiworld» (D. Lihachev and A. Panchenko) | 1486 | |||||
| 3950 | The article is devoted to the study of axiological problems in the philosophy of Baden School of neokantianism. The idea of philosophy as a theory of values is considers. The author demonstrates transcendent nature of the values, analyses the correlation of the values, benefits and valuation’s acts. The dichotomy of objective reality and values is solved by the category of sense. The article explains the role of values and normative premises in the process of cognitive activity. Keywords: Baden School of philosophy, Wilhelm Windelband, Heinrich Rickert, value, normative base of knowledge, the concept of philosophy | 1486 | |||||