| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 3901 | The article considers features of organism's res¬ponse of the women with vegetative instability at aero¬bics classes on physical activity. The results of research of cardiovascular system reactions among women with the increased sensitivity of vegetative systems on phy¬sical activity at aerobics classes are presented. | 1905 | |||||
| 3902 | The distinction character of the Whole and the Entity and the resemblance character of the Entity and the Unity of Yamvlih from Syrien are researched. There are two points of view about the Unity. The Unity is the beginning of the simple number row and, simultaneously, the beginning of the number, which this Unity embraces and forms. The second meaning concurs with Yamvlih from Syrien idea about the Unity who understands it as the all-absorbing (ubiquitous) reality, which embraces and maintains everything in itself indistinguishably. On the other hand it concurs with the meaning of the Entity as the all-embracing beginnig, which excepts every distinction and engenders everything from itself. | 1905 | |||||
| 3903 | In the article the analysis of the modern theory of knowledge is realized, it’s developmental trends indicated as “epistemic revolution” which directed to change the classical, science oriented theory of knowledge into socially-human synthetic view of gnoseological problems are lighted. The trends of historization, sociologization and axiologization of gnoseology marked as the main one’s in forming of the modern non-classical theory of knowledge and considered as the common strategy showed as the most shaped one in the intersubjects research “case-study” strategy. In the article it is showed that different versions of the interpretative paradigm, which develops in the frame of constructionist’s epistemic program, are considered as “theoretical background” of the researches made by means of the “case-study” method. | 1905 | |||||
| 3904 | This article is devoted to comprehension of the place, the matter, problems and the role of religious pedagogic in Tomsk education. The religious pedagogics in Tomsk has been concentrated on the system of church education and had beneficial effect on the process of teaching the students of a church and state schools of Tomsk. Today in the system of the state education the necessity of a religious & educational element of pedagogics is underestimated that is why this theme is of great importance at present. | 1905 | |||||
| 3905 | The article deals with the different types of communicative conditionality of word-formation processes: the correlation of word-formation with the formal aspects of textual structure and the conceptual development of national discourse. | 1905 | |||||
| 3906 | The article considers the conditions and results of projective teaching in the system of secondary and higher education abroad and in Russia. The levels of projective competence application in education are pointed out. The authors show the necessity of working out of special educational programmes of teaching projecting in Higher Schools | 1905 | |||||
| 3907 | The article demonstrates application of relative analysis by example of solving a problem about the origin of antique personality. There are three aspects to be examined in connection with the antique culture – the essential role of society and communities, forming the antique personality and appearance of thinking (philosophy and science). These elements conditioned new power structures, appearance of law and state. The actualized method assumes concerted and conditional analysis of different aspects of “the distributed unity” that explains the origin of forming the antique personality, law and culture. These aspects of the distributed unity were antique culture background, society, communities, semeiosis, new social practice and vision, social institutes, personality, thinking and some other factors Keywords: method of relative analysis, problem of antique person origin, antique culture, antique law, culture. | 1905 | |||||
| 3908 | This article describes the formation of the Soviet out-of-school education system in Tomsk region. It contains historical material of occurrence and development of the out-of-school establishments. The author analyzes tasks, forms and structure of work of the out-of-school education’s establishments. The special attention is given to the interaction between the out-of-school education’s establishments and the authorities. Keywords: Tomsk region, out-of-school establishments, XX century, after-school education | 1905 | |||||
| 3909 | The results of scientific research on working out and approbation of the program of complex restoration in training process are considered by the sports among of highly skilled weight lifters a part of sport combined team of Tomsk region. It is shown that use of correctly picked over means of restoration, such as pedagogical, medical-biological and psychological ones, promote authentic improvement of indicators of all functional tests used as the control of efficiency. It is necessary to note, the decrease of negative influence of training loadings of oxygenless character toa cardiac muscle which has been fixed with the help of microcardiacanalisator «МК-02», as reduction of a number of single contractions of cardiac muscle during training. Keywords: : means of complex restoration, (sportsmen) weight lifters, oxygen therapy, functional tests, alaktatno-oxygen starvation, training process, exhaustion | 1905 | |||||
| 3910 | The paper deals with the analysis of opioid receptors, their endogenous and synthetic agonists in the formation of resistance to acute hypoxia. The article proves that stimulation of opioid receptors is normally accompanied by a neuroprotective effect in acute hypoxia. It also studies the role of different types of opioid receptors in the implementation of the adaptation protective effect to hypoxia. Mechanisms opioids activity, the role of cAMP, cGMP, nitric oxide, inositol triphosphate, K+ - and Ca2 + -channels in implementation of agonists effects of opioid receptors are analysed. Opioidergic mechanisms of the reactions that increase the resistance to hypoxia are described. Keywords: opioid receptors, opioid system, КАТР-channels, cAMP, cGMP, inositoltriphosphate, nitric oxide, hypoxia, adaptation. | 1905 | |||||
| 3911 | The article is the result of theoretical study of project financing mechanism in power projects. We consider the project financing mechanism, its participants and indications, outlined differences from other source of investments, given risk distribution between project finance’s participants. Keywords: project financing, power industry reform, risks distribution | 1905 | |||||
| 3912 | The limits of applicability of the basic approaches to understanding social and cultural impact of innovation processes. Conceptual Foundations of optimal control models of Hi-Tech are the information-synergetic approach and holistic approach. The information-synergetic approach Information and synergetic approach is optimal for understanding the structure and the specifi c impact of the phenomenon of Hi-Tech, a holistic approach to determine the optimal effect of negative cultural and anthropological implications. The paper presents some results of the project RFBR № 10–06–00313 “Attractive Management: Methodological Principles of Managing Complex Systems' Dynamics”. Keywords: Hi-Tech, Hi-Hume, a systematic approach, the post-nonclassical methodology, the informationsynergetic approach, a holistic approach, the conceptual model, culture, sociocultural system, process | 1905 | |||||
| 3913 | The article gives the first ecological estimation of Cicerbita uralensis (Rouy) Beauverd habitat according to the scales by D. N. Tsyganov (1983). The ontogenesis of C. uralensis growing in the republic of Mari El is described, the scheme of its ontomorphogenesis is made and the ontogenetic structure of cenopopulation is studied for the first time. It is found out that depending on the conditions of the habitat C. uralensis can form two life forms: shortrhizomatous on waterless meadows and shortrhizomatous stoloniferous in fir-lime woods. Keywords: Cicerbita uralensis, biomorphology, life form, ontobiomorph, ontogenesis, ontomorphogenesis, ontogenetic structure, ecological estimation of the habitat | 1905 | |||||
| 3914 | The article describes the contemporary experience of youth movement of volunteer organizations in Tomsk and Tomsk region. The article deals with the existing forms of civic upbringing, which assist in the development of social activity and patriotic qualities of rising generation. Keywords: social actions, youth initiatives, charity organizations, patriotic upbringing | 1905 | |||||
| 3915 | The article is the result of theoretical evaluation of the problems of ethno-cultural education. The questions of the maintenance of ethno-cultural formation and its influence on the new generation are mentioned. Keywords: ethno-cultural education, national pedagogies, traditional Russian culture, national policy of the state | 1905 | |||||
| 3916 | The article considers the disfunctional family relationships of patients with neurotic disorders in the context of the system of family psychology. Dysfunctional family relationships include: changing family structure, the wrong type of educational impact, intense interpersonal relationships in the family, alcoholism of parents, spouses, close relatives. The main laws in the system of family psychology are: the law of the hierarchy, law of the conditioning, law of the balance. Undeveloped or destructed emotional relationships with the closest family environment can be seen as mechanisms for the development of neurotic disorders. The basic principles in providing psychological care for patients with neurotic disorders and methodological approaches in their implementation are complex impact on different areas of the whole personality; strict individualization of each case; differentiated approach depending on the diagnosis of neurotic disorder. Keywords: neurotic disorders, system of relations, neurotic conflict, dysfunctional family relations, family law system, psychological help | 1905 | |||||
| 3917 | The article deals with the problem of increasing motivation for learning the basic disciplines among the students of technical universities. It demonstrates the characteristic of the consolidated activities of the faculty in training the students to work on the formation of their competitiveness. The article provides the pedagogical technology of training of competitive specialists in a technical university. It presents the results of the survey of students to ascertain their perceptions about the competitiveness of a graduate. The authors emphasize the necessity of cardinal changes in an education system and in accordance with the requirements of the labour market for competitive specialists. The authors propose to consider the competitiveness on four levels – personal, qualification, competence, practical, which allow the student to trace the formation of his qualities as a future job applicant. It is proved that the formation of competitiveness of technical college graduates is realized by establishing correspondence between the educational and professional standards. An example of working with the individual plan of formation of competitiveness is shown. Substantial growth of the motivation for learning the basic disciplines is confirmed by the results of the input and the final control of knowledge on the example of chemistry, as well as survey data of graduates. Keywords: motivation to learn, basic disciplines, competitiveness, levels of competitiveness, individual plan of formation of competitiveness | 1905 | |||||
| 3918 | Introduction. The article is devoted to the completely unexplored subject in Russian Lermontov studies – the academic reception of the novel “Hero of our time” by the scholars from the USA. In the article the most reputable and representative works published in the USA about this novel are outlined and analyzed in accordance with the following periodization: publications of 1900-1960s, publications of 1970-80s and the modern publications of 1900s until now. The goal. Research of the academic reception of the novel of M. Lermontov «Hero of our time” in the USA. Materials and methods. Search and analysis of the publications, devoted to the novel “Hero of our time” by M. Lermontov issued in the USA in accordance with the periodization proposed by the author. Results and discussion. The focus of publications 1900–1960s is primarily the understanding of how M.Yu. Lermontov portrayed the Russian society of the 1830s and the main character of his work, an emphasis on the psychological nature of the novel, as well as a comparison with A.S. Pushkin. Among the researchers there is no agreement on the genre of the novel - for example, Mercereau classifies it as a genre of psychological realism, and in the preface to the first Russian-language edition in the United States, the Byronic character of Pechorin is noted. In publications from the 1970s to 1980s, there is a completely different emphasis. First of all, the internal structure of the novel is in the focus. Despite the fact that there is still no full agreement on the genre of the novel, most researchers believe that the novel «A Hero of Our Time» that he put an end to romanticism in Russian prose, which is the main innovation of Lermontov. The view on the main character of the novel has also changed - in Pechorin they see not Byronic, but demonic features. At the present stage, American researchers have new topics in the study of the novel «Hero of our time”. For example, the topic of the relationship between the Russian and Caucasian peoples attracts a lot of attention. In addition, if earlier only Pechorin was in the center of attention of researchers, now other heroes and heroines of the novel are also being studied. It is also interesting that Pechorin is now considered a post-romantic hero, and most researchers classify the novel as post-romantic. Conclusion. The conducted analysis and the proposed periodization demonstrably illustrates the evolution of approaches and interest to the various aspects of the novel and its heroes. The bibliography of the article is impressive itself and makes a significant contribution to the Lermontov studies. The authors of the publications included in the review are philologists, publicists, political scientists, anthropologists. Keywords: Lermontov, Hero of our time, novel, publication, Caucasus, prose, genre, Pechorin | 1905 | |||||
| 3919 | Orlova O.V. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 88-89 . | 1904 | |||||
| 3920 | Volodinskaya S.B. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 14-18 . | 1904 | |||||
| 3921 | Golovchiner V.E. -. Tomsk State Pedagogical University Bulletin. 2003. Issue 1 (33). P. 104-105 - | 1904 | |||||
| 3922 | Nowadays the majority of higher educational establishments in our country aim to graduate highly qualified professionals in all spheres. Higher attention could be explained by increased requirements to specialists that require continuous improvement of educational process. Therefore, the objective of development and improvement of education quality control technologies in higher educational establishments becomes topical. Application of up-to-date information technologies enables to simplify considerably some procedures related to data collection and processing done to meet the objective, besides, it provides opportunity to utilize a sophisticated mathematical tool for research | 1904 | |||||
| 3923 | In this article we study the realization of class principle of army recruitment on a regional scale. The latest statistic data are also reported. It is shown that for reforming and recruiting of modern army forces of Russia we should be critical and also take the previous experience of the army development into consideration. | 1904 | |||||
| 3924 | Article is dedicated to questions of the organization of patriotic training in the contemporary general education school on the basis of environmental approach. By the author is presented the experimental complex model of the medium of patriotic training, purpose of which is shaping in students and their nearest environment (teachers, parents) of high patriotic consciousness, feeling of faithfulness to its fatherland | 1904 | |||||
| 3925 | In this work was analyzed nature of lateral thinking, was reveal specify developments and feature of formation citizenship in legal training at students of different courses. Is investigate communicative complex, are opened structure and form lateral thinking, are represent possible variants activization of the given thinking in legal education Keywords: personaly-intellectual potential, civil position, lateral thinking, creative, predictability, education standard, personaly-orientated training, integrative-activate approach, personal potential | 1904 | |||||
| 3926 | There are different factors not only in the educational system but in the society in whole which influence professional development of future specialists. University has the leading role in this educational process. This development will be more complete if the university’s staff is fully aware of the objectives of professional education, the organization of the educational process, the content of different kinds of students’ activities and the integration of forms and methods of integration of the youth. Keywords: the university’s educational space, education of students, professional development, pedagogical culture, student’s culture, professional test, specific and nonspecific components of student’s educational, personalityprogress direction of education, socie | 1904 | |||||
| 3927 | The profilisation of the educational environment is way of modernization of activity of educational institutes on a basis of the person-focused approach by change of structure and the maintenance of education, updating of bases of its organization, forms and methods of interaction of participants of educational process. In article the question of formation of readiness of the participants of pedagogical process to activity in conditions of the profilisation of the educational environment is considered. Levels preschool, the general and vocational training are analyzed. Keywords: the profilisation, the educational environment, formation of readiness, participants of pedagogical process, activity | 1904 | |||||
| 3928 | In the article the author analyzes features of civil-law responsibility, administrative responsibility, a disciplinary responsibility and a liability for their use for counteraction to neglect of the duties of the persons who perform administrative functions in the organizations. Keywords: Legal responsibility, efficiency of sanctions, administrative negligence | 1904 | |||||
| 3929 | In the article the essence and the value of the ecological experience of child as the bases of his ecological culture is opened. Is shown the alarming tendency of an increase of the negative ecological experience, which distorts the subjective ideas of child about the ecological prosperity. To the solution of the problem should contribute to humanitarian ecological education Keywords: humanitarian ecological education | 1904 | |||||
| 3930 | The article deals with the problems of teaching physics nowadays and some methods of solving them. A questionnaire survey conducted among teachers has resulted in favourable opinions of the functioning of the developed systems. Keywords: teaching physics, teaching system, questionnaire survey | 1904 | |||||
| 3931 | The article is devoted to the topical subject of training of masters with mixed learning. The emphasis is placed on the use of distance learning in combination with traditional full-time training. Keywords: mixed learning, distance learning, Learning Management System, network technologies | 1904 | |||||
| 3932 | 270 teachers of city schools, 54 teachers of rural schools, 105 teachers correctional schools and special correctional boarding schools were examined. The data on the prevalence of violation of adaptation in this group were obtained. The level of anxiety, the severity of burnout syndrome and quality of life were studied. The programs of prevention of burnout syndrome were offered. Keywords: educators, violation of adaptation, quality of life, burnout syndrome, anxiety, correction and inclusive education | 1904 | |||||
| 3933 | The paper considers pedagogical context of the problem of university teacher professional autonomy. Peculiarities of the investigation of university teacher professional autonomy within the context of Russian and foreign pedagogical science are analyzed. This teacher personality attribute is compared with the other phenomena characterizing different aspects of autonomy in teacher professional activity. The article reveals such aspects of autonomy in teaching as provided autonomy and perceived autonomy. Keywords: university teacher, professional autonomy, provided autonomy, perceived autonomy | 1904 | |||||
| 3934 | The article presents the results of the aothors’ research on the impact of orthostatic sustainability on the physical development of the two age groups (11–15 years and 17–21 years), involved in sports with heavy lifting. Discovers the presence of hypertensive variant of orthostatic reactions in the younger group and the practical absence of it in the senior group. Also reveals the influence of orthostatic response of the cardiovascular system on the performance of physical fitness of the involved. Makes the conclusion about the need to integrate the data on the orthostatic testing at the initial stages of training athletes when working with heavy weights. Keywords: orthostatic stability, straining, physical development | 1904 | |||||
| 3935 | Excursus into the history of the development of the concepts of “information” and “knowledge”, a comparative analysis of the key features and the phenomena themselves in the aspect of their influence on the model of education in the modern world can be useful both for students and for educators. Analyzing the contemporary philosophical and pedagogical literature the author raises an important for the future of the national education system question of correlation of the concepts of “information” and “knowledge”. Highlighting the main similarities and differences between “information” and “knowledge” the author talks about the consequences of the substitution of one concept to another one when we are talking about aims and values of education in the XXI century and discussing the features of the competency approach in the Information society or Society of knowledge. Keywords: education, information, knowledge, information society, society of knowledge, competence approach | 1904 | |||||
| 3936 | The article describes the strategy of professional training of a teacher-musician using modern audiovisual technologies. The characteristic of both traditional audiovisual means and technologies (different types of presentation, training, reference, creative computer programs using sound and image) and modern means functioning in a computer multimedia environment (digital (electronic) educational resources, music and computer training programs) is given. The advantages of using audiovisual technologies in solving a number of methodical tasks of the lesson are described: the development of a variety of methodological tools, differentiation of these methodological developments into groups of exercises. The expediency of the use of audiovisual technologies is also considered in terms of the formation of professional competencies of bachelors. The important technological functions of music and computer training programs are noted, namely their polyinstrumental format, the possibility of “immersion” of the child in the historical, artistic and emotional environment of musical culture due to sound material. It is shown how the technical capabilities of music and computer programs contribute to the immersion of the child in the process of musical creativity, create conditions for the activation of creative imagination, cause interest in the art of music. The examples of realization of the system of creative tasks in the creative-computer format are given. Keywords: audiovisual technologies, digital educational resources, music and computer training programs, interactive forms of learning, training of music teachers in the university | 1904 | |||||
| 3937 | Introduction. The need to introduce teaching methods contributing to the development of a multilingual educational space in Russian universities is due to the necessity of increasing competitiveness of Russian higher education. Content and Language Integrated Learning (CLIL) is one of the methods for solving this problem. However, its successful implementation requires additional training of subject teachers, which implies the development of a set of necessary competencies, which in the framework of this study is defined as CLIL-competence. The objective is to define CLIL-competence of a subject teacher, describe its components, assessment criteria, and propose the ways of its development. Material and methods. The theoretical methods of comparative analysis, synthesis and generalization foreign and domestic research on competencies necessary for the high-quality CLIL-training implementation are applied. Using the method of pedagogical modeling, development of the CLIL-competence of a subject teacher and approaches to measuring its level are described on a step-by-step basis. The method of comparative analysis, synthesis and generalization of scientific and methodological literature describing the world practices of implementing CLIL, and the content of the exam TKT: CLIL have determined the content of the advanced training course aimed to develop the CLIL-competence of a subject teacher. Results and discussion. The concept of “CLIL-competence of a subject teacher” has been derived on the basis of general cultural, general professional and professional competencies necessary for a subject teacher to implement CLIL. The criteria for assessing the level of this competence and their descriptors have been developed based on the didactic principles of CLIL and the content of the exam TKT: CLIL. A pedagogical model for developing the CLILcompetence of a subject teacher has been built on the basis of the advanced training course “Teaching a subject in a foreign language based on CLIL” developed on the LMS Moodle platform. Conclusion. The effective implementation of CLIL being an approach contributing to the creation of a multilingual educational environment of a modern Russian university is associated with the need to develop an appropriate set of knowledge, skills and abilities among subject teachers, that is, a CLIL-competence. This task can be solved in the process of professional development using the method of pedagogical modeling. Keywords: CLIL, Content and Language Integrated Learning, CLIL-competence of a subject teacher, professional development, pedagogical modeling | 1904 | |||||
| 3938 | In this clause the urgent questions of global crisis of mankind XX of century and development of Christian pedagogic as a condition of its overcoming are considered (examined). Revival of Christian pedagogic, reference to experience of domestic and foreign formation, embodi¬ment in practice of historical experience Christian, proba¬bly, in opinion of the author through the system of forma¬tion as an institute of social formation of the man. | 1903 | |||||
| 3939 | Gas flow through porous media is characterized by large vortex structures and large friction coefficients, resulting in an extensive momentum and interphase energy exchange between gas and the solid phase. The model used for flow in porous regions is at once both a generalization of the Navier-Stokes equations and of Darcy's law commonly used for flows in porous regions. The model retains both advection and diffusion terms and so can be used where such effects are important. In deriving the continium equations, it assumed that 'infinitecimal' control volumes and surfaces are large relative to the interstitutal spacing of the porous medium, through small relative to the scales that we wish to resolve. Thus, given control cells and control surfaces are assumed to contain both solid and gas regions. Based on this model, an efficient numerical technique has been developed and a numerical algorithm has been produced to study the processes in the porous medium channel. | 1903 | |||||
| 3940 | The article is devoted to Gender history of Nazism. It focuses on the change in the legal status, the financial position, a psychological condition of the Jewish woman in epoch of Nazism. The article represents struggle of the Jewish women for a survival in conditions of the aggressive anti-Semitic environment. The Jewish women showed a high degree of self-sacrifice and solidarity with the fellow tribesmen. At the same time the policy of the Nazi regime in reference to the Jewish women showed a deep crisis of the German society experiencing rigid variant of «conservative modernization». | 1903 | |||||
| 3941 | The article is dedicated to the methods of teaching of non-linguistic students oral and written communication. | 1903 | |||||
| 3942 | The article reveals at philosophical level the concept of "modeling" and "model", and also considers pedagogical methods of theoretical research in a sports science as the most actual now | 1903 | |||||
| 3943 | The article presents analysis of motives of divorces among 145 women and 132 men, perception of divorces by children and frequency of personality disturbances. Divorce of parents results in disharmonious development of children and disturbance of behavior. Early recognition of the causes of disturbed family relationships allows productive conducting the psychocorrection of problem behavior in children and adolescents. Keywords: divorce, problem family relations, child-parent relations, psychology of development, behavioral disorders, correction of problem behavior | 1903 | |||||
| 3944 | The article analyzes the capabilities advanced study of the Russian language in primary school through the introduction of elements of historical commentary main linguistic phenomena and processes. Keywords: historical commentary, the Russian language, language competence, primary education, phonetic analysis, lexical analysis, word-formative analysis, morphological analysis | 1903 | |||||
| 3945 | This research is devoted to features of a newspaper style (category of social evaluation). Valery Nemirov’s works (newspaper “Kuznetsky rabochy”, Novokuznetsk) are materials for analysis. Methods and means representing social evaluation are described in the article. Keywords: a newspaper style, artistic social and political essays, an author, social evaluation | 1903 | |||||
| 3946 | The role of mathematics in professional competence of psychologists is determined, the definition of professional mathematical competence of psychologists is given and the structure of this competence is offered. Also the pedagogical conditions facilitating its qualitative formation in the educational process in university are investigated. Keywords: professional mathematical competence, competence structure, stages of competence formation, pedagogical conditions | 1903 | |||||
| 3947 | The article deals with the present problem of professional competence of future specialists. There was defined the conceptual apparatus of the problem, which characterizes the professional competence of the university graduates. It is shown that the competence-based approach requires an increase in the level of language training of future specialists. Special attention is paid to the fact that for the solution of this issue requires the formation of polylingual personality. Keywords: competence, competent specialist, polylingual setting, polylingual education, polylingual personality | 1903 | |||||
| 3948 | Effective forms of educational activity are design and research activity of students. In the article the general and distinctive characteristics of these concepts are allocated; the expediency of inclusion of such forms of activity into process of mathematics studying of teenagers is proved; the experience of the organization of the project “Creation of the training table on the subject “Divisibility Signs” with pupils of the sixth grade is described; the bilateral analysis of efficiency of each stage of design activity of students is provided: from the teacher and from students (on the basis of their questionnaires). Keywords: system and activity approach, design activity of students, research activity of students, competences | 1903 | |||||
| 3949 | An experiment, which was conducted in order to identify the features of perception of individual media discourse of a presenter of author’s programs “News of the Week” and “Parfenov” was described. The programs were compared in terms of format, the image of the presenter, the persuasiveness, the target audience and others. The comparison is made on the basis of analysis and generalization of data, which were obtained in the form of answers-reactions of informants after viewing intros and fragments of programs “News of the Week” and “Parfenov”. The differences in the perception of the individual media discourse of TV journalists D. Kiselev and L. Parfenov the author connects primarily to the status of programs. Individual media discourse of the journalist Dmitry Kiselyov is charachterised by the general “peremptoriness” and “imposing”. The journalist follows the format and status of the program “Vesti Nedeli”, realizing his role in the information policy of the state. The individual media discourse of journalist L. Parfenov is characterized by a friendly dialogue. Herewith, using not typical trics for the news programs the journalist shocks the viewing audience and offers them to form an opinion independently. Keywords: media discourse, individual media discourse of a TV journalist, communicative and pragmatic analysis, author’s TV program, experiment | 1903 | |||||
| 3950 | Universal commerce that appeared in Russia in XIX century reached its fullest flower in Soviet period both in cities and countries. In 1920’s GUM (State Department Store, from Russian Gosudarstvenniy Universalniy Magazin) became a symbol of NEP. After a bright period of activities in 1920’s Tyumen branch of GUM reappeared in 1930’s in the form of state and cooperative trading organizations. By the end of 1930’s state department stores that started their activity as one of the forms of trading organizations became the best form of Soviet trading. The article describes the main periods of this evolution, draws reader’s attention to the managerial decisions in trading sphere, the analysis of the activity of the Tyumen branch of GUM and the reasons of its liquidation. Much attention is given to the difficulties of the development of the state trading in the provincial Tyumen in 1930’s, the author defines forms and methods of state universal commerce and analyses the role of advertisement in this process. The results of the research show that by the end of 1930’s state commerce already had leading position in the city in context of command and administration system establishment. This period was essential in shaping the principles of Soviet universal commerce. Keywords: department store, retail trade, raw materials trade fair, bureau of rationalization and invention, charity, Moscow GUM affair | 1903 | |||||