| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 5201 | The article is devoted to the analysis of development at the labor market through cluster approach, increasing of competitiveness at the corporative sector of the economy, the creation of worker places for high skilled of specialist and reduction of social tension territory in Russia. | 1804 | |||||
| 5202 | The author considers the organization of prevention for drugs abuse in educational institutions of primary and secondary vocational education as one of the social functions. The article concerns such concept as “a social function”, “a value”. The article talks about problematic of prevention for drug abuse, its foundations, characteristics, structure of organization in educational institutions of elementary and secondary professional education. Keywords: social function, values, contingent, prevention for drug abuse, institutions of primary and secondary professional education, environment, educational system, testing, educational-instructive work | 1804 | |||||
| 5203 | The perception of visual information is analyzed on the example of the transformation of the museum, caused by socio-cultural transformations and memory-turn. The methodology of the information-synergistic approach makes it possible to classify the theories of perception visual information and the definition the applicability limits for each approach. It presented some results of the project no. 6.1879.2011. Keywords: visual information, perception of visual information, museum transformation, memory, history, memory-turn, temporal turn, information-synergetic approach | 1804 | |||||
| 5204 | The article discusses prospects of using the method of tandem leaning in Master courses of a multidisciplinary university. The conventional concept of tandem learning is broadened and it does not necessary apply to leaning foreign languages by means of intercommunication between two speakers of different languages. The author argues that in a multidisciplinary university a tandem can include Master students of various specializations. The article provides a reflection on a tandem learning experience when organizing Master of Linguistics students’ internship. In one case the second party of the tandem was Master of Engineering students, while in another case the second party of a tandem was students of an additional qualification program “Translator in the sphere of professional communication”. The two-year successful experience has proved the efficiency of using the method of tandem learning in a multidisciplinary university. Keywords: foreign language, Master courses, multidisciplinary university, internship, tandem learning | 1804 | |||||
| 5205 | The article deals with the question of studying the structural properties of the academic medical discourse text of such type as “Original Research”, based on the material of the New England medical journal. It provides the characteristic of text-Background, text-Methods, text-Discussion, text-Results and text-Conclusions. The article presents the examples of the implementation of the information content of the above texts of the article in Russian in comparison with the submission of information in English. It describes the specifics of the linguistic manifestations of English sentences presenting the text of a medical journal article under study. It demonstrates the result of studying of what the text of the article of academic medical discourse is. The most significant factor of the study is that the analyzed article text is considered as a scientific conversation with colleagues, whose purpose is to discuss participation in the conduct of statistical analysis and public presentation of the results of research activities and intended for a narrow circle of specialists using natural science concepts and methods, information, bibliographic resources and medical and biological terminology in solving professional problems can be defined by verbal constructions, consistent and inconsistent definitions, prepositional and non-prepositional combinations of nouns with adjectives, nests of words, letter abbreviations (acronyms) and correlates with medical terminology by German and Latin symbols in written form. Keywords: the article text of academic medical discourse, text structure, text-Background, text-Methods, text- Discussion, text-Results, text-Conclusions, the New England Journal of Medicine | 1804 | |||||
| 5206 | Theory of games is used in order to find mixed strategies for businessmen. | 1803 | |||||
| 5207 | The questions of optimization of study process of different physics problems' decision, the questions of connecting traditional methods with using PC are investigated. The description of algorithm of the automatized decision of physics problems using the model language is given. | 1803 | |||||
| 5208 | The article offers main results on research of alexytimya researching results in a personal structure of somatically and psychically healthy people. Alexytimya development was analyzed as a stable psychical characteristic of a person. Prolonged character of the investigation permitted to clear up some significant factors of development of alexytimic behavior and its reciprocity with other psychological characteristics. | 1803 | |||||
| 5209 | Authors of this article study the relationship between concentration rate and efficiency of business companies. Structural changes in the Russian manufacturing cause growth of concentration rates. The reasons for that growth are mostly practical and economical. Market results such as prices, costs, profits are affected by concentration rate. Quantitative studies of the Russian industries have indicated that profitability correlates with company size. High profit is based on scale saving effect or monopoly, that is the reason for companies and market share growth. Concentrated industries have better performance as large companies are more innovative and productive then smaller ones | 1803 | |||||
| 5210 | In the article the necessity of integration of scientific knowledge during teaching students of “Technology and Business” degree programme is given, it is based on cyclical, cross and inter disciplinary connection; the kinds of cross disciplinary integration and the sequence of integration of the scientific knowledge. Keywords: integration, integration in education, cyclical connection, cross disciplinary connection, inter disciplinary connection | 1803 | |||||
| 5211 | In the article the stem-building suffix -k(V) characterize different thematic groups, which can help to determine the diapason of the meanings and to find out functional specialties of this element. Keywords: stem-building suffix, thematic groups, meanings, functional specialties. | 1803 | |||||
| 5212 | In the article the questions related to the psychological aspects of the sporting training are presented. The results shown the results of independent research of features of motivational sphere of sportsmen, engaged in martial arts. Keywords: sporting psychology, motivation, martial arts | 1803 | |||||
| 5213 | This article summarizes the main problems hindering the development of the strategy of innovative development of Russian economy. The main factors impeding the development of innovation are analysed. The model of China’s innovation strategy was considered and proposed as an example. This model has proven its effectiveness even in the face of the global economic crisis by launching a sustained, large-scale, complex program, becoming the world’s factory and world laboratory for the production of innovations. Strategic direction will increase the competitiveness of the economy of our country and help to move from the use of natural resources, to an economy based on innovative development. Keywords: innovation strategy, technological innovation, innovative activity, organizational and managerial innovations, Advisory democracy, global transformation, commercialization point, overtaking development | 1803 | |||||
| 5214 | The term “the national character of the literary creation” is in the base of our research showing how the language material can reflect peculiar features of a certain culture. Language and culture meet each other with the help of a concept. Usually an interpreter translates only a conceptual component, as a rule ignoring an associative-cultural one. In our work we reveal lexemes which reflect national concepts of Little Russia and analyze English translation of them. On the basis of Little Russian songs from the stories “The fair of Sorochinetz” and “A night in May or drowned maiden” we are revealing lexemes which reflect national Little Russian concepts, which are given in the texts of songs as ethnographic and political realia and analyzing a specific character of their translation into English. Keywords: national character, concept, non-equivalent lexicon, realia, denotative meaning, significative meaning, connotation, songs of Little Russia | 1803 | |||||
| 5215 | French gastronomy is the pride of the French nation. The French cuisine traditions play a great role in the attractiveness of France and its culture and the development of gastronomic tourism. This article deals with the French gastronomy discourse as one of the kinds of the national discourse, which is a complexly organized, multi – composition formation, interaction of legislative (legal) discourse in the field of public dietary and foodstuff trade, publicity gastronomy discourse, restaurant discourse, scientific gastronomy discourse, academic (educational) discourse of the cookery art, gastronomic media art, commercial discourse. The leading role in the above group belongs to the gastronomy expert discourse proper in the sphere of professional communication. The complex discourse nature of the gastronomy discourse has given birth to a variety of genre forms. Keywords: gastronomy, gastronomy discourse, speech genre, functional style, food, cookery art, a unit of analysis | 1803 | |||||
| 5216 | Galkina T.V. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 15-18 . | 1802 | |||||
| 5217 | The problem of interrelation between the memory as a philosophical and sociological phenomenon. Basic conceptions of social memory: cognitive, associative, semi-ological are analyzed in the article. The model of research of social memory from the view of modal approach is proposed. 3 main degrees of reality, withing the framework of which social memory exists, are revealed. | 1802 | |||||
| 5218 | The article considers Apollon Grigorjev's creative work where the complex of moral and esthetic and artistic ide¬as connected with the influence of George Sand was re¬flected. Ap.Grigorjev accepted a new philosophy of love and marriage directed at the revision of traditional no¬tions of «sin», «moral degradation» and «adultery». It is pointed out that the formation of Ap. Grigorjev's princi¬ples of «the organic critics», including the feeling of co¬ordinating sincerity, moral and high artistic value was in¬fluenced by George Sand's novelistics. | 1802 | |||||
| 5219 | The article deals with the peculiarities of space perception fay the Russian culture at the end of the 18th century. The research is focused on the analysis of the Palace of Versailles description in (letters of a Russian traveler* by N.M. Karamzin in terms of the ruins theme. | 1802 | |||||
| 5220 | Biomorphological spectra in pseudo tundra phytocoenoses are analysed at the article. It is shown that the ecotopic differentiation of phytocoenoses in extreme conditions is reflected in the composition of life forms, which have a significant functional loading in extreme conditions. Keywords: vegetation, life forms, synmorfology, pseudotundra, high mountains | 1802 | |||||
| 5221 | The article deals with content, specific management competence of the teacher at rural school Keywords: content, management competence of teacher at rural school | 1802 | |||||
| 5222 | The article offers a methodical basis for the formation of elementary scientific abilities for students of engineering, natural-science and pedagogical specialities on the base of the general physics course. Keywords: students’ scientific work, formation of abilities, general physics | 1802 | |||||
| 5223 | This article presents a list of special competencies Master Teacher Education, the profile “Computer scienc ” in the field of information systems and the content of teaching computer science master’s sections relating to the design and development of information systems. Keywords: information system, life cycle of information system, special competencies, learning content | 1802 | |||||
| 5224 | The authors consider a system of social pedagogical support for maladjusted adolescents during their professional training. The work system on the social pedagogical support has a complex character of its implementation; it is carried out in three stages. The article describes areas of work with disadvantaged young people. Also in the article there is analysis of the social pedagogical support for maladjusted adolescents in educational institution. Keywords: maladjusted adolescents, socially pedagogical support, primary professional self-determination, professional adaptation, professional formation | 1802 | |||||
| 5225 | In the article there are determined basic results of the independent research activity of a teacher. There are scientific, theoretical and practical results and the professional (personal) results of pedagogical researchers. The author refines the content of these categories and carried out their ranking in the context of praxeology. Keywords: research activity, scientific result, theoretical result, practical result, professional result | 1802 | |||||
| 5226 | The article discusses Leskov’s publicist heritage, which focuses on different social problems of his time, united by common thoughts, genre-stylistics searches of the writer. This makes publicist heritage a system, with its center being the theme of people interacting with a number of other themes. Among this themes the author highlights the theme of art. Leskov perceives it as an important catalyst in the development of the spiritual life of the people, the development of national identity and historical memory. The writer puts forward painting (especially icon making) and literature, he strongly believes that this arts can foster spiritual personality. Keywords: publicimt, system, N. S. Leskov, theme of icon makingg, spiritual development of personality | 1802 | |||||
| 5227 | The author deals with substantial components of such concepts as BEAUTY, USE, HARM, HEALTH. The concepts mentioned are significant for Russian consciousness and are connected with ideas of outward appearance and plainness, use and harm. On the basis of the material analyzed, the stereotypes reflecting these notions’ interrelations are revealed, the changes in Russian linguistic worldimage are set. The author also describes the techniques for creating advertising messages, which are based on operations with cognitive structures. Description of linguistic worldimage of the world fragments with the help of different materials makes it possible to enlarge the insight about national features of material and spiritual culture of Russian people. It also helps to realize the peculiarities of Russian mentality. Keywords: concept, stereotype, use, beauty, language consciousness, harm, advertisement | 1802 | |||||
| 5228 | The research project deals with the analysis and description of the axiology of the academic medical discourse in the English language. In relation to our research the concept ‘academic medical discourse’ consists in the following: this type of discourse is scientific communication the aim of which is the concept of detailed transfer of information steps (on the corresponding subject: diagnostics, treatment and recommendation) which needs to be reported, analyzed and discussed for acceptance of the main results. Some examples from the texts of academic medical discourse containing the phraseological units representing opposition ‘good –evil’ have been shown. In this paper research is conducted on the material of contexts of the journal of the American medical association and medical journal of New England. As a result, the concept ‘academic medical discourse’ is considered as scientific communication the aim of which is the concept of detailed transfer of information steps on estimated strategy of diagnostics, treatments and recommendations (see: strategy of all dangers, services of a hospice, correlation of the bill, “grapevine”), exposed to discussion for acceptance of the main results. The analysis of the examples from the texts of academic medical discourse contains phraseological units representing opposition ‘good –evil’. It is claimed that the evaluation presented in the opposition form “good – evil” can be correlated to the use of phraseological units being one of the ways of expression of a positive/negative evaluation in the contexts of academic medical discourse of different linguocultural communities. Keywords: academic medical discourse, phraseological unit, components of evaluation, evaluation strategies | 1802 | |||||
| 5229 | The article explains the choice of the empirical material as the cognitive-discursive research of written texts – compositions, which is a component of the Russian Unified State Exam on the Russian language. The key point of the author is that the modeling potential of these speech patterns allows creating an invariant of a high school graduate worldview picture. The modeling direction within the given research gives a reconstruction of the represented in a system of certain frames worldview of the modern high school child in the aspect of the axiological characteristics. The text, reflecting in itself a fragment of the world picture is the richest material for the researcher wishing to analyze not only the originality of the author’s position on this or that question, his or her creative potential, but also a system of the author’s signature style evaluations, and also priorities in a foreshortening of axiological preferences. It is noted that the formation of the high school graduate worldview is carried out in difficult historical and socio-cultural conditions, on the one hand because of the economic and political changes which happened during the last decades in Russia and the world, on the other hand because of the world values shift in the society and, as a result, contradictions in an axiological paradigm of different generations representatives. The conclusion is that, despite the presence of templates affiliation in the processes of writing and evaluation of these works by the experts, the graduates compositions accurately present the world values, that are determined primarily by the age and the social factors. Keywords: picture of the world, worldview, world values, worldview axiological parameter, psychology, writing, Russian Unified State Exam | 1802 | |||||
| 5230 | Introduction. The training of a new generation of highly educated personnel capable of acquiring and reproducing knowledge requires fundamental changes in the assessment of cadet learning outcomes. Knowledge control involves assessing the knowledge, skills and abilities acquired by cadets, while quality control aims at determining the level and enhancing the professional skills of teachers. These areas of control are used to assess the extent to which the learning objectives have been achieved; to identify problems that cadets encounter in the learning process; to stimulate cadets’ independent work; to determine the professionalism of the teacher; to obtain information necessary for the improvement of teaching, research and methodological work. As there are no specific unified models for implementing the assessment of cadet learning achievements, the methods and means of assessment are determined by the internal regulations of the military higher education institution. In this regard, there is a need to substantiate the theoretical basis and practical experience of training methodology for controlling the learning activities of military school teachers as a factor in improving the quality of evaluating the learning achievements of cadets of the Military Institute of the National Guard Troops. This problem can be solved by using a multifunctional control of the professional training of a competence-oriented specialist. The aim is to develop and implement in educational practice a multifunctional control in assessing the development of military-professional competences of cadets, aimed at improving the quality of their theoretical training and competences. Material and methods. Source analysis, testing of cadets and teachers, pedagogical experiment, mathematical method of evaluating the achievements of cadets’ learning success. Results and discussion. The essence of different approaches to evaluating the learning outcomes of cadets in military higher education institutions is revealed. The main types of evaluation of the results of their educational activities are revealed: diagnostic, current, periodic (thematic), and final evaluation, and their corresponding functions – diagnostic, controlling, managerial, educational, analytical-informational, motivational, and educational – are identified. The necessity of development and implementation in educational practice of multifunctional control in evaluating the development of military-professional competences of cadets, aimed at improving the quality of their theoretical and professional training, was substantiated. The study has shown that the set of control functions in the educational process is a system of multifunctional control of professional training of a competent specialist, which is characterised by the integrated use of various forms and methods of control on the basis of complementarity. The didactic multifunctionality of control is ensured by the realisation of its main functions, the level of provision of which in the educational process has an impact on the growth of cadet learning efficiency. The multifunctional quality control of cadet knowledge is a holistic management tool that includes diagnosis, investigation, control and evaluation. Conclusion. This study has shown that one of the promising ways to assess the quality of training is to develop and implement in educational practice a multifunctional control in assessing the development of military-professional competences of cadets, aimed at improving the quality of their theoretical training and practical skills. It is based on adequate psychological and pedagogical approaches, the use of pedagogical modelling and the selection of the most effective organisational and pedagogical conditions that will ensure the effectiveness of multifunctional control of future officers’ professional training. Keywords: military professional education, military professional training, types of assessment and control functions, multifunctional control, quality of knowledge, formation of professional competences | 1802 | |||||
| 5231 | Introduction. The coverage of the women’s issue was one of the predominant themes in the works of famous English writers of the XIXth century and gave the key to understanding the place of a woman in the society and her role in the development of the social progress. In this context, an appeal to the fiction of B. Disraeli (1804–1881) is relevant. The objectification of female images in his novel ‘Henrietta Temple: a Love Story’ (1837) is illustrative in terms of evolution of the woman role and her life attitudes. Aim and objectives. The aim of the research is the study of the translation peculiarities of the novel’s key female characters taking into account the current trends in the literary and social processes of Russia in the 1850s – 1860s. Material and methods. The research material included the original text of ‘Henrietta Temple: a love story’, as well as its anonymous translations published by ‘Library for Reading’ [Biblioteka dlya Chteniya] in 1859 and ‘Translations of individual novels’ [Perevody Otdel’nyh Romanov] in 1867. Historical literary, comparative, typological, and structural methods were used in the research. To identify the peculiarities of the main female images interpretation, an analysis of the original text and its translations was carried out using a methodology including five main image parameters, such as character introduction, verbal portrait, speech characteristics, description of actions and author’s attitude. Results and discussion. First acquaintance of the Russian reader with the fiction by B. Disraeli began with the translation of the novel ‘Henrietta Temple: a Love Story’ 1859. The novel of the English writer was consonant with the general trends in Russian literature of the mid-19th century and was twice anonymously translated. Each of the translations reflected not only the basic principles of literary translation, but also the position taken by the translator in relation to the issue of the role of women and their rights in Russian society. In this aspect, the interpretation of the key female characters of B. Disraeli’s novel is of interest. At the center of the narrative there are female characters involved in a love triangle: Henrietta Temple and Catherine Grandison, as well as the image of the main character mother, Constance Armine. Conclusion. The analysis demonstrates that not all the parameters of the Disraeli’s female images are reflected in Russian translations. The peculiarity of the version published in the ‘Library for Reading’ [Biblioteka dlya Chteniya] in 1859 was that the translator significantly reduced and simplified the original text of the novel due to the journal policy and translation norms, which led to simplification of new woman images, in particular Henrietta. The author of the translation published in 1867 managed to better reproduce five main parameters of the female images and recreate a new ideal of a woman capable of defending her interests and realizing herself. Keywords: translation, artistic image, emancipation, women’s issue, character introduction, speech characteristics, description of actions, author’s attitude | 1802 | |||||
| 5232 | Lebedev V.M. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 6-8 . | 1801 | |||||
| 5233 | Nazrulaev S.B. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 42-45 . | 1801 | |||||
| 5234 | The article analyses the early lyrics of the poet taking into account his mature creative work. Sounds-images are looked upon as the echo of the legend «On the mis¬sion of a singer» so they are considered as very mean¬ingful for the poet's work as a whole. Moral and aesthetic problems are cleared out, and special attention is paid to the problem of the hero's choice: either to heed the sound of the demonic inspiration or to follow the voice of the Almighty. | 1801 | |||||
| 5235 | The article treats some peculiarities of the use of the lexeme Dutch in occasional phraseological units. A classification of these units has been put forward. | 1801 | |||||
| 5236 | Basic properties of even (odd) supermanifoids endowed with a connection respecting a given symplectic structure are studied. Such supermanifoids can be considered as generalization of Fedosov manifolds to the supersymmetric case. | 1801 | |||||
| 5237 | The content of the principle of connection of education and life in view of up-to-date education changes is revealed in the article. Some ways of training of teachers for carrying out this principal are suggested | 1801 | |||||
| 5238 | Theoretic analysis of the categories «culture of health» and «continuity» is carried out, characteristic of modeling as method of knowledge and method of research is given. The presented model of continuity of education of culture of health of future teachers in the system «pedagogic college - pedagogic higher education institution» is created by means of multicomponent mechanism of modeling. Several components are outlined: need-motivational, cognitive, activity, evaluative-reflexive. Keywords: secondary and higher professional education, continuity, education of culture of health, modeling, model | 1801 | |||||
| 5239 | The paper deals with the study of students’ readiness to research at major-oriented classes, its criteria and indicators, which characterise components of readiness, diagnosis of readiness types. Keywords: major-oriented education, readiness to research, types of readiness, criteria and indicators of readiness components. | 1801 | |||||
| 5240 | The article examines personal characteristics of patients with bronchial asthma depending on physiological responses of bronchopulmonary system in response to a physiological effect. Keywords: audio-visual stimulation, personal characteristics, bronchial asthma | 1801 | |||||
| 5241 | Science, as result (actual opportunities of knowledge) and as process (scientifi c search) is studied in philosophical paradigm of the world of potential and actual opportunities. The problems of attitude, comprehension of the world, world outlook and assimilating of development of the cultural world correspond, according to the author's concept of sense formations, to four parameters N, B, G, A sense defi nitions. Essence of scientifi c object is the true knowledge, and the cultural world of science – system: the cultural of the scientifi c of search + culture of knowledge + assimilating of development. Keywords: science, knowledge, the cultural world, culture of science, sense of scientifi c of search, potential and actual opportunities | 1801 | |||||
| 5242 | This article describes the possibilities of using modern information technologies in education as one of the most important and sustainable mechanisms to enhance the learning process at school. Keywords: interactive learning technologies, distant education, resource provision | 1801 | |||||
| 5243 | Such aspect of subjective organization of a newspaper text as stylistic features of the image of another author's speech is described in the article. Stylistic means and methods of creation of the social and speech portrait and of the lyrical metatext with the help of another author's speech are exposed. Keywords: newspaper style, speech subject, another author' speech, quotation, direct speech, reported speech, exposition, social and speech portrait, lyrical metatext | 1801 | |||||
| 5244 | The article is devoted to the analyzes of the modernization changes of the Russian Federation education system. It provides theoretical justification of the main criteria of the information age – the leading role of information in social development. It shows the role of the formation of the knowledge economy in the process of Russia’s accession to the international economic community, especially the adaptation of Russian education to international standards. Keywords: information society, postindustrial society, knowledge economy, Federal state educational standard, education act, Information technology, communications technology, competency, theory | 1801 | |||||
| 5245 | The article revealed the problem of the educational process in technical universities, the lack of teachers, curators, academic groups of teacher education to work with students orphans. It provides the analysis of the number of employees in technical colleges of the Siberian region of the teaching staff with technical, classic and teacher education. It introduced in the educational process with the students orphaned technical college developed, sciencebased program “Curator-teacherо for the training of teachers, supervisors involved in managing the process of educating students for the orphans of successful adaptation to the educational environment through the organization of the theory and practice of athletic activities. Keywords: adaptation, curator, program, physical activity, student-orphan | 1801 | |||||
| 5246 | The complex model of management is presented in the article by national innovative system, the analysis of development of network forms of innovative activity and sources of their emergence is carried out, the role of a threefold spiral in achievement of synergetic effect of continuous updatings and accumulation of the knowledge base in economy of knowledge is studied. Keywords: innovative system, model of a threefold spiral, network forms, complementarity effect | 1801 | |||||
| 5247 | The article analyses the features of the oral narrative, reveals its genre features, gives the classification of the Angarsk narrative texts and set their semantic and axiological dominants. The source of the research is the stories of the people from the flood zone of the Boguchanskaya HEPS (hydro-electric power station), recorded by the author during dialectological expeditions to the Kezhemsky and Boguchansky regions of the Krasnoyarskiy krai in 2012–2014. The macrostructure of the Angara narrative review is based on the short stories material about the transmigration from the Boguchanskaya HEPS flood zone. We also identify the stylistic features of narratives. Keywords: narrative, narrative subject, speech genre, typology, textual macrostructure | 1801 | |||||
| 5248 | The article gives a brief review of the development of the theory and practice of correlation between general education and vocational training and provides an overview of the major trends in the research in this sphere in the history of education of Russia. The underlying reason for this survey is the necessity to enhance training of craft and trade workers in Russia both in general and vocational subjects taking into account the experience of the previous generations. The outcomes of the research can be used to increase the quality of training specialists for small enterprises including craft enterprises. The introduction of competence-based training in the vocational education system of Russia opens up a new sphere of research of the problem of correlation between general education and vocational training. Keywords: general education, professional education, vocational training; correlation | 1801 | |||||
| 5249 | This article, based on the material of “AiF in Tomsk” appendix for 2008–2010 considers different types of regulatory strategies, which are typical not only for literary texts that were previously identified, but also for regional media discourse. The research is carried out with the communicative stylistics, oriented at the analysis of the dialogue between the author and the reader of newspaper and journalistic texts, which is possible owing to their particular organization and selection of language means. Different texts on the same topic analysis allowed defining some features of the journalists’ texts on the level of their regulatory tools, structures and regulatory strategies. The largest communicative effect, according to the survey of informants, is caused by regulatory strategy of paradoxically contrastive type thanks to contrast and irony techniques, as well as various regulatory tools. Keywords: communicative style of the text, regional media discourse, communicative strategy, regulatory strategy, the strategy of paradoxically contrastive type | 1801 | |||||
| 5250 | In the story by V. Lipatov “Village Detective” (1968) used the comic techniques dating back to the tradition of folk culture, especially folk farce performances. V. Lipatov uses theatrical techniques to visualize what is going to make it more clear and visible. The story is written by the laws of drama and the script with a carefully prescribed staging, replicas, author’s remarks. Some comic scenes are a cascade of tricks performed in accordance with the tradition of “clownish actions”. The story consists of comic scenes which represent the cascade of the tricks executed according to the tradition of a comic short story which prominent features are: use of colloquial lexicon, a combination of incongruous words and concepts; paradoxical logic; parodying of traditional detective clichés; theatrical gestures, facial expressions; everyday lowered situations. Keywords: V. Lipatov, “Village Detective”, popular culture, mass culture | 1801 | |||||