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| 5551 | Reviakina V.I. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 95-98 . | 1816 | |||||
| 5552 | . | 1816 | |||||
| 5553 | Andrenov N.B. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 25-27 . | 1816 | |||||
| 5554 | 1816 | ||||||
| 5555 | In this article we represent the results of the investigation, aimed at the development of “self-estimation” of the 9-th grade students in the process of reviewing the paragraph “Function”. The authors worked out a special system of tasks teaching students to plan, anticipate and control their activity at the stage of reviewing. Keywords: universal studying activity, self-regulation, metacognitive experience, self-estimation, reviewing. | 1816 | |||||
| 5556 | Fitopopulacja optimum Bupleurum scorzonerifolium Wiild. is in motley-grass meadow steppes. The maximum abundance was recorded in the communities with the projective covering of grass 40–59 %, while increasing and decreasing of this factor is the weight of the collected raw materials decreases (r = 0,39, Rxy = 0,20). The highest yield was recorded in the interval of hydrothermic coefficient for steppe areas of 1,5–1,6, forest-steppe – 2,2–2,3, forest – 2,5–2,6, where the ratio of heat and precipitation was close to a multiyear average. The absolute value of the maximum productivity changes by years slightly. Possible annual for the Eastern Transbaikal region harvesting volume is estimsated in 781,2 tons. Keywords: Bupleurum scorzonerifolium Wiild., environmental factors, cenopopulation, crop production, resources | 1816 | |||||
| 5557 | Occasional psychoactive substance use among students is related to olfactory and immunological deviations. These features can be used for predictions of addictive disorders among educated young people. Keywords: substance use, educated young people, immune function, olfactory sensitivity, risk factors | 1816 | |||||
| 5558 | The article deals with an important issue in the sphere of teaching foreign languages – the problem of controlling in the system of foreign language education in high school. Having examined traditional forms of control we offer an alternative – pedagogical monitoring, that enables a teacher to get up to date information, to adjust the learning activities of students, to develop their independence and autonomy. Multifunctional nature of the pedagogical monitoring was highlighted, it was suggested that monitoring is not just a way to test and measure educational progress, but one of the efficient ways to organize the learning process. Keywords: pedagogical control, traditional means of control, pedagogical monitoring, modern information technologies | 1816 | |||||
| 5559 | In the given article L. Petrushevskaya’s usage and experiment with genre archetype of the tale can be explained by the perfect mastery of small epic form, flamboyant direction of its style, an inexhaustible interest to paradoxes, attention to the privacy of ordinary people. The mix of genres occurs within the entire culture - from fairy tales to the novel. "Wild Animals Fairy Tales" at the same time focused on the tradition of social and domestic stories and tales about animals using functional elements anecdotes and fables. The author proposes a model cycle, mock-oriented TVseries. Despite the accompplished story, each series tends to expand the space and time. Guarantee of the integrity of the cycle, a form that combines the features of different genres and different arts, becomes animated series. Keywords: literary fairy tale, genre transformation, irony, absurdity, paradox | 1816 | |||||
| 5560 | The article deals with the notion of locativity. There are analyzed nouns, as one of the main lexical means for expressing this category in the Erzya and Finnish languages. The study identifies five groups of nouns with the locative semantics in two related languages: 1) toponymical words, which contain names of surface types, parts of the world, continents, landscape; 2) nouns, which name administrative-territorial division (names of countries, cities, regions, areas, streets, squares); 3) nouns, which denote buildings; 4) subject nouns (names of furniture, tableware); 5) names of receptacles, containers, vehicles. In every group of nouns there are given examples from Erzya and Finnish literature. The collected language data shows, that a noun in both studied languages is one of the most distributed lexical means of expressing locativity. Keywords: semantics, space, category of locativity, noun | 1816 | |||||
| 5561 | Introduction. The study of verbal and cognitive activity of an author and an addressee in the process of co-creation based on the text as a form of communication remains an urgent problem. The modern cognitive-discursive paradigm of scientific knowledge and development of communicative theory of text offer the challenge in the study of text as an object of perception, interpretation and understanding. The aim of the article is the detection of some linguo-cognitive mechanisms of hyperconcept forming as a result of interpretative activity by a subject perceiving the text relying on the regulative theory as one of the directions of the communicative stylistics of the text. Material and methods. The research is examined on the analysis, comparison and generalization of scientific literature on the theory and history of the issue, on the use of the methodology and conceptual and terminological apparatus of the regulative theory, on the application of conceptual, linguistic, semantic and stylistic analysis. The material for the study was the poems of famous Russian poets F. I. Tyutchev, I. A. Bunin, Z. N. Gippius, N. A. Zabolotsky. Results and discussion. The starting point is the following: the interpretation of the text by the addressee depends on linguo-cognitive mechanisms – verbal and cognitive processes that form the generalized meaning of the text (hyperconcept), stimulated by the general system of the text, including the cognitive operations of analysis, comparison, synthesis based on associative activity and an experience of a person. In identifying the hyperconcept, the regulatory strategy of the text, the methods of regulation, the regulatory means and structures which the author used in the text with an orientation towards co-creation with the addressee, “control” of his cognitive activity are important. The lexical system of the text stimulating its associative and semantic deployment in the mind of the reader is especially significant. Interpretive activity presupposes the interconnection of the concepts actualized in the text within the limits of its general conceptual structure based on the relations of complement, enhancement, contrast, inclusion, comparison, generalization. Taking this into account, relying on the regulative theory, the following linguocognitive mechanisms of hyperconcept formation were identified: 1) through amplifying-convergent mechanism, associated with the sequential strengthening of the key concept by various regulatory means and structures in the context of the inductive-deductive lexical macrostructure of the text; with repetition as a way of regulation and a regulatory strategy for the stepwise enhancement of the semantic features of the key concept; 2) closed sequentialadditional, manifested in a phased artistic-figurative concretization of various signs of a hyperconcept based on the use of a strong regulatory strategy of a homogeneous explicit type and repetition as the main way of regulation; 3) comparative-paradoxical, stimulated by the regulatory strategy of the paradoxical-contrastive type; contrast as the main method of regulation and textual paradigms of the antonymic type as a regulatory dominant; 4) comparativesynthesizing, reflecting synthesis (generalization) on the basis of parallel comparative associative-semantic deployment of different facets (features) of the key concept, stimulated by a stepped lexical macrostructure of the inductive-deductive type. Conclusion. The use of the regulative theory and its conceptual and terminological apparatus makes it possible to determine some of the patterns organized by the interpretive activity of the addressee and the linguo-cognitive mechanisms of the formation of the general meaning of the text given in the poetic text. Obtained observations are of interest for further development of the problem of notional interpretation and methods of semantic analysis of the text. Keywords: communicative stylistics, regulative theory, interpretation, linguo-cognitive mechanism, hyperconcept, poetic text | 1816 | |||||
| 5562 | Introduction. Self-education is for an adult a skill necessary for a full-fledged life in conditions of constant uncertainty. This type of activity is inextricably linked with the subject position, the author’s attitude to his education and life in general. The stage-by-stage formation of subjectness includes the school and university period, the further construction of an individual educational path depends on the formed readiness for self-education, the availability of relevant experience. Support in the development of self-education skills can be obtained in formal education, in non-formal education communities, as well as in educational informational resources. These practices of these types of continuing education constitute the space of adult education that implements the variability of support. The aim of the research is to analyze the resources available in the space of adult education to support the development of self-education skills, as well as deficits in this area. Material and methods. The material was the theoretical sources and practices of teaching self-education and the development of the ability of self-education, interviews with part-time adjuncts of St. Petersburg University of the Ministry of Internal Affairs of Russia. Results and discussion. The topic of teaching self-educational activity has been sufficiently studied. In the Soviet period, the methods and techniques of appropriate teaching during the school period were described. Currently, secondary education solves the problem by engaging children in research activities, so it leads to the progress of personalized education development. However, progress on this issue remains unsatisfactory. The preparation of teachers for self-educational activity is problematized, because without such skills, it is impossible to organize the development of students. In organizations of higher education, the revealed underdevelopment of self-educational activity can be compensated by appropriate programs of psychological and pedagogical support. Teachers need special pedagogical skills. In the field of non-formal education, an adult has the opportunity to develop the ability of self-education by joining self-organizing communities when the need arises to renew knowledge. However, the intensity of his life activity often prevents this. The resource of informal education (educational content) is not quite relevant. Live offline interaction with a mentor, consultant, a strategy for quick support of the resumption of educational activities are in demand. The aspect of psychological support is important. Conclusion. The problem of developing the ability to self-educate adults is seen as being solved by implementing the trinity of formal, non-formal and informal types of lifelong education as a structure that reveals options for eliminating the deficit of knowledge and skills: from practice-oriented modules in educational programs of formal education, mutual learning in self-organizing communities of non-formal education before navigating informal sources. Keywords: lifelong education, adult education space, self-educational activity, psychological and pedagogical support of self-education | 1816 | |||||
| 5563 | The article presents the results of historical archival research. It characterizes the scientific and pedagogical activity conditions for the students and staff of Tomsk State Pedagogical Institute during 1945-1953, the period of the «personality cult» of i.V. Stalin (Jougashvili) in the USSR. The publication is devoted to the 100th anniversary of Tomsk State Pedagogical University of the Ministry of Education of Russia, the successor to Tomsk Teachers' Institute and the first pedagogical higher education institution in the Asian part of the country. | 1815 | |||||
| 5564 | Types and characteristic features of environmental rent payments connected with mining operations are determined in the article. It is made with the account of existing legislation of Russian Federation. The author pointed out the shortcomings of legal rent control in environment paying. Possible ways of improvement the system of payments in environmental rent are offered. | 1815 | |||||
| 5565 | The article analyzes different kinds of mineral rent, which are the economic basis for the essential payments for man-caused deposits development. It also analyzes differentiation of rents depending on the kind of product obtained. The differential rent which occurs due to different conditions of man-cause. deposit development should be correlated with the classification of these deposits | 1815 | |||||
| 5566 | The article is the result of the theoretical research about patriotic education of the youth in the 21st century. A new approach to patriotic education in terms of a person’s patriotic culture in education has been introduced. Keywords: patriotism, students’ patriotic education, national-patriotic education, students, model of patriotic culture | 1815 | |||||
| 5567 | In this article we try to give a basis for structure originality of traditional Russian spiritual music in terms of music language understanding as meaning phenomenon for human spirit. This concept is given in contradiction with understanding of the music as language of feelings and emotions and orthodox music moves away from this prevailing assumption. Thereupon aesthetics of spiritual music is characterized by mystical Godhead energy via sensual acoustic phenomena. It also is shown by a variety of musical expressiveness ways which are limited for this kind of aesthetics. Keywords: sense, language of expression, spiritual music, tradition | 1815 | |||||
| 5568 | The use of IT and multimedia in education can fundamentally change the present system of the foreign language learning. Unique possibilities of the IT can let us faster and more intensely develop skills of much more proficient foreign l-ge level of communication, which includes the ability to reflection, comparison, synthesis and analyses, find connections between phenomenon and any possible ways of solving complex problems, including planning and intergroup interaction. The role of a tutor is gradually changing: this person is no more the only source of knowledge; he or she becomes an advisor or helper in the process of education. There appear to be a real possibility for the learners to get any necessary knowledge by themselves in self-study, in our rapidly changing world, the need of more individualized educational strategies which could let them be the active member of the educational process. Keywords: IT, multimedia, self-study, learners, foreign l-ge, education, data, WebCT | 1815 | |||||
| 5569 | The high quality of education is one of the major factors for the graduating students’ competitiveness. Competences should be formed on the first year of studies. At the department of biomedical studies we introduced the rating system of assessment and of progress’ record. This fact will make it possible to create the most comfortable teaching and education environment. We are sure that such an approach to the system of student learning curve’s evaluation will improve the quality of bachelors’ training. Keywords: competences, rate, mark, assessment, student, quality of education | 1815 | |||||
| 5570 | The article investigates the types of characters of Russian and European political history in terms of their private life in Aldanov’s essays. The investigated aspect is semantics of parental home, family and other types of interpersonal relations. The article deals with three Aldanov’s essays – “Uritsky’s Murder”, “Azef” and “Number 14”. Keywords: Aldanov, Kannegisser, Azef, Mussolini, essay, poetics, family, home, politics | 1815 | |||||
| 5571 | The article deals with the forming conditions of discursive and projective competence of future teachers. It shows the actuality and importance of formation of such professional quality as discursive and projective competence. Pedagogical conditions under which the formation of discursive-projective competence will be most effective are identified and described. Keywords: discursive and projective competence, pedagogical conditions, humanitarian educational environment, reflection, interactive | 1815 | |||||
| 5572 | We propose a new ghost-free model describing massive spin two field1 . This model consists of a kinetic term and interaction terms without derivative. We report on the properties of this model, especially we consider what could happen when this model couples with gravity. Although the model does not generate any ghost on the Minkowski space-time, it is not so clear whether or not this property is preserved even on curved space-time. In fact, Buchbinder et al. have found that the ghost appears even in the Fierz-Pauli theory on curved space-time if we do not include non-minimal coupling terms. We report on the model with interactions on curved space-time and show that we can construct a model without ghost by including non-minimal coupling terms. Keywords: massive spin two field, massive gravity | 1815 | |||||
| 5573 | This article is dedicated to the unexplored phenomenon: the display of symmetry sign in a language system and its realization in speech. We have made an attempt to distinguish the main signs of the symmetry on the level of the phonemes and analysis of the poetical texts in the chosen languages (Russian and German). In the consideration of the display of symmetry sign are included metro-rhythmic and semantic signs. The procedure of a linguistic analysis and psycholinguistic experiment is described in the article. In the experimental way we try to reveal the character of perception of symmetry sign by Russian and German speakers on the level of the poetical text. Keywords: Russian/German poetic texts, psycholinguistic research, symmetry sign | 1815 | |||||
| 5574 | The article actualizes the problem of interaction of educational institutions with the family, presents a structural model of the formation and development of the educators’ competencies in the field of cooperation with the families of children in the conditions of preschool educational institution, describes the experience of the implementation of the model, reflects the results of the experimental work. The important elements of the model are the organization of activities aimed at the formation and development of educators’ competencies in the field of work with the family and creating internship place. The backbone element in the preparation of teachers to work with the parents are the refresher courses organized on the principle of corporate training. Keywords: model, cooperation with the family, refresher courses, competence, corporate training | 1815 | |||||
| 5575 | Vasilyeva A.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 29-32 . | 1814 | |||||
| 5576 | Shirokova M.P. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 94-97 . | 1814 | |||||
| 5577 | Pashkova G.G. . Tomsk State Pedagogical University Bulletin. 2000. Issue 1 (17). P. 32-33 | 1814 | |||||
| 5578 | In the article the questions of the formation and re¬alization of the society's economic culture are accoun¬ted. The author considers the goals and tasks of eco¬nomic education in connection with the change of the economic scientific paradigm. | 1814 | |||||
| 5579 | In this article are shown the problems of instlation modern technologies in school education. Ways of formation at pupils of a research position are offered during their inclusion in project-research activity in the eighth–tenth classes on electiv rates on physics | 1814 | |||||
| 5580 | In this article the intention of giving short characteristics of origin, establishment and development of Internal Troops of Russia’s Interior is undertaken; the author gave an assessment of carrying out of service and combat tasks by the Internal Troops in modern conditions of fighting with International terrorism. | 1814 | |||||
| 5581 | The article is devoted to the diachronic study of verbal vocabulary based on the example of the complex analysis of verbal units, which compose the group of the verbs of move horizontally in the contemporary English. The general meaning of the article is the classification of the verbs of move horizontally as the fundamental criterion of the isolation of semantic subgroups and the historic-etymological analysis of the lexical units of this subgroup in the system of historical evolution. Keywords: etymological characteristic, semantic characteristic, genesis, etymology, the semantic structure of the word, the verbs of move horizontally, gipersema, hyperonym, movement, giposema, a synonymic number, linguistic indicators, a comparative-historical met | 1814 | |||||
| 5582 | This article through the prism of the parameters analyzed sociolinguistic discursive characteristics of epistolarymedia language person, actualized in the sphere of electronic mass interaction. The material for the examination online at the moment is the petition addressed to the representatives of regional and state authorities, as a kind of epistolary texts electronic-social orientation. In the light of sociolinguistic approach online petitions are defined as belonging to the institutional type of discourse, and epistolary-media personality is parameterized in terms of its social status. It should be mentioned that the institutional discourse is more dependent on the conditions in which it is carried out: the aim, the communicants status characteristics, the degree and format of their participation in the discursive event, situational context, the constitutive features in general. For sociolinguistic characteristics of discursive properties of epistolary language of sociolinguistic identity there exist the following parameters: 1) the status-role characteristics of the sender; 2) тhe focus of the author's goal-setting; 3) the ideological and thematic content of the letters; 4) the type of epistolary text; 5) the type of destination; 6) the functional and stylistic features of the epistolary discourse; 7) the use of voice features, including stylistic means. Substantiates the existence of social dominance in the communicative behavior of this type of carrier, which is expressed in the awareness of personal and social identity, demonstrating active citizenship in addressing pressing social issues, ability to carry out communicative expedient and rhetorically organized interaction with different types of people (like-minded people, government officials, site moderator), openness of discursive manifestations. Keywords: epistolary, epistolary linguistic identity of the mass media communication, electronic epistolary text, online-petition, sociolinguistics, communicative style of the text, discourse analysis | 1814 | |||||
| 5583 | Phytonims of Russian, English and French are examined in motivological and comparative aspect in order to define specific character of motivation phenomena in the Russian language. The principles of motivological comparative analysis include the method of lexical identification, psychological linguistic experiment, component analysis, statistic analysis. Motivological level of language research is a favourable ground for analysis of national specific of language because the nature of motivated word itself is mainly connected with language conscience of speakers. Names of plants are directly connected with object and cognitive speakers’ activity and also with social and cultural originality of language community’s life and its ethnographic peculiarities. Specific character of motivation system of the Russian language is the following: high level of plants’ names motivation; morpho-semantic type of motivation as a prevailing; simple structure of motivated sign, which points to plant appearance; compressed motivational meaning of phytonim; explicit classification sign in connection with derivational peculiarity of the Russian language. Keywords: motivation, motivological and comparative analysis, type of motivation, motivated sign, classification sign | 1814 | |||||
| 5584 | Design of the e-learning resource is the actual problem of modern educational process. Researches confirm the success of the training system with the use of computers and multimedia. A special role in the development of design should be given to the cognitive perception of the information by the users. An integrated approach to the design of multimedia e-learning led to the emergence of three scientific theories (Cognitive Theory of Multimedia Learning, Cognitive-Affective Theory of Learning with Media, Cognitive Load Theory). Interface design should be based on the knowledge of experiences and expectations of the user. The development and use of electronic multimedia resource on traditional artistic Tatar culture in the practice of teaching require from the developer deep analysis of the theory of cognitive filling and principles of multimedia design. Keywords: cognitive, interface, design, multimedia, electronic educational resources | 1814 | |||||
| 5585 | The abstract captures the essence of moral education of school-age children with mental retardation in a special (correctional) educational institution type VIII. In fact it starts with the arrival of the child in school and includes education of patriotism, love for the country, to its area, to mother nature; promote respect for labor of adults and children active participation in this work; education of sensitive, caring attitude towards people, as well as the necessary skills of behavior in society. Indicates specific features of formation of moral views of younger schoolchildren with mental retardation. We studied and described the features of moral ideas and musical perception of primary schoolchildren with mental retardation. We analyzed the potentialities of music as a means allowing to implement effectively the process of formation of moral representations of younger schoolchildren with mental retardation. Keywords: moral concepts, younger schoolchildren, mental retardation, music | 1814 | |||||
| 5586 | The aim of the work is to examine the process of formation of new system of fire-prevention actions which began to emerge in the Altai province after final establishment of the Soviet government. The article is prepared on the basis of a wide range of archival materials, materials, many of which are introduced for scientific use for the first time. As a result of the work the author has come to the following conclusions. The fight against forest fires included a range of prevention measures, prevention and liquidation of fire in the forest and punishment for persons guilty of arsons. The new government was interested in the preservation of forests from fires, so forestry specialists and local authorities were tasked to create effective system of struggle against forest fires in short terms. Questions of forest preservation from the fires were regulated by local regulations which were based on provisions of the decree “About the woods” 1918. The forest was nationalized, every citizen had the right to use forest products, but on the condition of personal participation in the protection of forests. The implementation of fire prevention measures was entrusted to the local population. However, this practice has not justified itself, so it was decided to return to the standard scheme, in which the main role in the protection of forests from fires played professional forest guards. Keywords: forest preservation, forestry, Altai province, forest fire, prevention of forest fire, forest arson | 1814 | |||||
| 5587 | Sysoyeva L.S. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 44-45 . | 1813 | |||||
| 5588 | . | 1813 | |||||
| 5589 | Egorova N.N. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 5 (14). P. 49-52 . | 1813 | |||||
| 5590 | Gladkikh N.V. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 88-91 . | 1813 | |||||
| 5591 | In the article general problems of fundamental university education are discussed. Concept of the formation of the model university fundamental mathematical education is described. Keywords: university mathematical education, fundamental model | 1813 | |||||
| 5592 | The article regards the essence of a pedagogical model called “The Imagetechnology Model of Leadership Practices”, which is realized by the help of the subject “Imagiology”. The author proposes a variant of upbringing leader’s qualities by realization of the above mentioned model. Keywords: Leader’s qualities; Imagiology; The Imagetechnology of the Leadership Practices; a basic conception of leading; a verbal image; “kinesics” (Greek) image; “gabitar” image | 1813 | |||||
| 5593 | This article is devoted to the problem of a social information field of the young schoolboys, the ways in formation of the information culture, influencing development of the child. A family is considered to be the main subject in formation of a social information field. Keywords: a social information field, the information environment, information culture, educational value of a cultural field of a family | 1813 | |||||
| 5594 | The article analyses the specificity of Tomsk regional educational system – ungraded educational establishments and their infrastructural characteristics. Keywords: few complement schools, infrastructural characteristics of regional educational systems. | 1813 | |||||
| 5595 | The article is devoted to monitoring consideration as one of factors of quality maintenance of expert’s professional skill improvement. Monitoring is described from the view point of educational process components. Keywords: improvement of experts professional skill, quality, monitoring of educational process | 1813 | |||||
| 5596 | The article contains the analysis of means used by American and Russian students to express pre-sequenced advice indirectly. The results of the research with the use of questionaries show that American students use indirect means of expressing pre-sequenced advice more often than Russian students. American students use assertives more often than commissives and expressives, especially at official and inofficial relationships between communicators. In contrast to that, Russian students tend to use expressives amd commisives along with assertives, especially at inofficial relationships. Keywords: contrastive pragmatics, directive speech acts, pre-sequenced advice, indirect communication | 1813 | |||||
| 5597 | The article involves analysis of water categorization based on the dialect material of the Selkup language. The paper considers the role of the water in the worldview of Selkup ethnic group, relevant water characteristics. Keywords: the Selkup language, language worldview, categorization, conceptual feature, water | 1813 | |||||
| 5598 | The paper reviews postpositions of two endangered indigenous Uralic languages of Western Siberia: Southern Selkup and Eastern Khanty. These languages have remote genetic affiliation and an extended cultural and linguistic contact, co-inhabiting the area of middle Ob river flows of Tomsk region. The main focus of the discussion is the comparative analysis of postpositions of these two languages on the basis of existing grammars. Postpositions are usually used to express spatial temporal notions. They typically represent a model of space-time metaphor. Selkup postpositions are divided into serial and non-serial. Khanty postpositions are divided into etymologically nontransparent postpositions proper and postpositional use of nouns. Keywords: postposition, selkup, khanty, case, space, time | 1813 | |||||
| 5599 | We present a new theory for free massive superspin Y = 3/2 irreducible representation of the 4D, N = 1 Super-Poincar´e group, which has linearized non-minimal supergravity (superhelicity Y = 3/2) as its massless limit. The theory is being described in terms of a real bosonic superfield Hαα˙ and two fermionic ones χα , uα. The new results will illuminate the underlying structure of auxiliary superfields required for the description of higher massive superspin systems. Keywords: superspin, superspace | 1813 | |||||
| 5600 | The formation of the market of educational services caused the emergence of the researches devoted to the process of formation of a market position of school as the general education organization and also a need of a research of marketing strategy of development of the school, which promotes its competitiveness increase. Marketing strategy of development of modern school as the educational organization includes definition of mission, innovative strategic objective, market focused position; research of the external and internal environment and realization of holistic marketing. Keywords: general education organization, modern school, strategic management, mission of school, marketing strategy, holistic marketing | 1813 | |||||