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# | Article | Downloads | |||||
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4851 | Relationship marketing is designated as a modern paradigm of marketing. At a theoretical level, the importance of building relationships with customers is proved. Customer retention is indicated as a priority compared to their involvement. We propose a number of terms in the relationship. Reviewed and analyzed three models of the stages of relationships. We also identify the classification of the relationships and conditions for the existence of relationships between customers and employees and / or the company itself. Keywords: relationship marketing, marketing customer relationships, interpersonal relationships, non-personal “matey” relationship, the type of relationship, personal touch | 930 | |||||
4852 | The article involves analysis of wind categorization based on the dialect material of the Selkup language. The paper considers the role of wind in the worldview of Selkup ethnic group, relevant wind characteristics, classification of the kinds of wind, atmospheric phenomena connected with the wind. Keywords: the Selkup language, language worldview, categorization, conceptual feature, wind | 930 | |||||
4853 | The article is dedicated to considering the Breton linguistic boundary, which an imaginary line divided the French region of Brittany to Breton and Romance zones for a long time. Special attention is paid to the shift causes of the Breton area to the West, as well as the general historical context of Breton language supplantation out of the communicative space of the region. The author considers the milestone stages of the Breton linguistic boundary change and comes to the conclusion that now it finds its expression in the difference of toponymy, traditions and regional variants of the French language of the region. Keywords: the Breton linguistic boundary, the language situation in Brittany, the Breton language, the Gallo language, diglossia, the Celtic linguistic area, the Romanic linguistic area | 930 | |||||
4854 | Semantic and stylistic aspects of actualization of two notional components belonging to the key concept “truth” – “truth of the fact” and “truth of the thought” are described in the article. The material for research contains articles of the city newspaper “Kuznetsky rabochy” created in critical moment of our country’s history: at the border between the period before “Perestroyka” (publications of 1980–1984 are examined) and the first stage of it (from March 1985 to January 1987). Keywords: newspaper style, media discourse, a concept, regulative means and structures, isotopic chain, associative and semantic complex | 930 | |||||
4855 | Two antropological strategies (selfness and perichoresis) represented in the Christian culture are comparatively analyzed. It is claimed that these anthropological strategies are conceivable only in the personalistic paradigm, according to which a person a self-identical reality, a “center” capable of “anthropological openness” perceived as constitutive disconnection – forming person's constitution, person's identity structure as an anthropological topos, made with the sum of person's communicative acts. Keywords: person, human, Christian culture, anthropological strategies, synergy anthropology, anthropological opening | 930 | |||||
4856 | In the article we consider the Russian customers’ types with the specific features, peculiar to every type. General peculiarities, which represent modern Russian mentality and can be used to distinguish Russian customers from those of Europe and the USA, are considered too. These are, first of all, priority of material wellbeing and the trust to advertising. We also analyze the marketing-mixes’ instruments, which have been distinguished by different marketing researchers. As the result, we distinguish a set of marketing-instruments, which are most urgent in the Russian environment. The worked out marketing-mix is based on the 4Ps with the following additional instruments: service, publicity, package, process, physical evidence and purchase. The potential of such instruments as personnel, people and sampling is not fully revealed because of insufficient development of human resources in Russian organizations. Keywords: marketing-mix, customer, service, personnel, publiсity, package, physical evidence, purchase, sampling | 930 | |||||
4857 | In this article we consider such notions as “speech strategy” and “speech tactic”. Based on the Cooperative Principle and the Politeness Principle speech strategies are divided into cooperative and non-cooperative ones. We analyze the tactic of explication of doubt as a means of realization of speech strategies. Speech strategy is defined as a set of speech actions directed at achieving speaker’s goal. We prove that gaining liking from others, friendship’s support, acquiring information, consolation and calming other people strategies, realized by the tactic of explication of doubt, are cooperative ones. Defamation and persuasion strategies, realized by this tactic, are non-cooperative ones, while speech tactic is one or some speech actions which help to implement a strategy. Keywords: speech strategy, speech tactic, the Cooperative Principle, the Politeness Principle, cooperative and non-cooperative strategies, tactic of explication of doubt | 930 | |||||
4858 | A book of poems in which titles refer to business documents (an explanatory note, travel orders, reporting) considered. The functions of genre limits in modern poetry, as well as ways of the extra poetical material lyrization analyze. Creating a setup for “the literature of fact”, the authors of the analyzed books emphasize the rootedness of their poetry in the modern society. However, the introduction of “documentality” in poetry is the convention, “factography” undergoes to lyrical “defamiliarization” using situational and stylistic grotesque. Keywords: modern poetry, a book of poems, K. Zykov, Yu. Gugolev, K. Medvedev, lyrical plot, grotesque | 930 | |||||
4859 | In the article we cited a fragment of the analysis of the semantics of the derived dialect verbs to study pragmatic aspects of the linguistic meaning. For the material of the study served the substantive dialectal verbs, collected by continuous sampling from the “Dictionary of Russian dialects of Transbaikal” and “the Irkutsk regional dictionary”. To study the semantics of the verbs we used the technique of propositional analysis. It is determined that cognitive models in the formation of functional and characterizing naming units are of different kinds. Functional names are characterized by orderly and clear formulas of propositions. They result through the reference to an object, an instrument or a place of purposeful activities. We gave the examples of verb propositions of the thematic group “Interpersonal relations”. Characterizing verbs of this group are the result of motivation by the name of any reality and can have mono- and polipropositional structure. For nomination of the situations related with the human relationship both the subject and the object of a proposition are important. Propositional structure characterizing the items can include assessment and emotive modes. Described idiomaticity of derivatives and the factors causing it. Revealed that different degree of the studied frazeological units may depend on the semantics of motivator: its multi-dimensionality (the scene) or polysemy. Preproposition names have the highest degree by increasing individual transformation. Such verbs are usually formed on the basis of metaphorical and metonymical models. The presence of metaphorical names is explained anthropocentricity of the group and the specific discourse. Unconventional method of linguistic unit formation allows you influence not the mind, but the emotions of a person. Keywords: proposition, semantics of the derived word, dialectal vocabulary, metaphoric models, metonymic models, evaluative vocabulary, subjective modality, idiomaticity | 930 | |||||
4860 | The article deals with complex and compound terms of physics in the Tatar language formed by combining of bases with complete relations of their components. This type of word formation is very common in the terminology of physics in the Tatar language. Basically, linguists use this method to form terms with two or more components. The scientific novelty of the article is that for the first time it gives the information about the methods of formation of complex and compound physics terms in the Tatar language. The article gives an explanation of the concept “complete relation”, types and examples of the Tatar terms of physics formed this way. Both complex and compound terms are formed by combining the bases with complete relations of their components, but the bulk is composed of compound words that have their own word-formation models. The first components of such terms are different parts of speech, and the second component is often the noun, less often the verb. Also, most of the compound terms of physics are multicomponent words, which consist of three, four, and five components. The first components of complex or compound terms are often terminological elements or commonly used international words. The authors come to the conclusion that multicomponent terms of physics which can consist of both own words of the Tatar language and international featuring Tatar component are basically formed by combining the bases with complete relations of their components. Keywords: terms of physics, the Tatar language, combining of bases, complete relations of components, element | 930 | |||||
4861 | Lemeshko E. S. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 58-59 . | 929 | |||||
4862 | Manankova R. P. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 3-6 . | 929 | |||||
4863 | Kochetkov M. V. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 5 (14). P. 43-48 . | 929 | |||||
4864 | Anyanova N. A. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 5 (14). P. 73-74 . | 929 | |||||
4865 | Afanasyeva A. S. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 48-52 . | 929 | |||||
4866 | The modern requirements to the professional from the side of society and new technologies are considered in the article. The necessity of simple and accessible technologies which based on the methodology of creation is settled in the article. The criteria of creation and reproduction in the pedagogical process are suggested and its organization in the creative educational technology is based | 929 | |||||
4867 | The article considers the development of compa¬ny's monitoring as an important element of stabiliza¬tion and effectiveness of economy. | 929 | |||||
4868 | This article is devoted to problem investigation of poetry of space in the novel of M. Osorgin «Witness of the History». Special attention is paid to the heroineґs way. Keywords: space, poetry, novel, topos, way | 929 | |||||
4869 | In the article the questions related to the psychological aspects of the sporting training are presented. The results shown the results of independent research of features of motivational sphere of sportsmen, engaged in martial arts. Keywords: sporting psychology, motivation, martial arts | 929 | |||||
4870 | In QCD a non-perturbative effect is essential in low energy phenomena. A usual perturbative procedure loses its validity. A four-fermion interaction model is used to evaluate the low energy phenomena for quarks and gluons. Since the four-fermion interaction is nonrenormalizable, the results depend on the regularization parameter in four spacetime dimensions. Here we show the possibility to eliminate the regularization parameter dependence for some of physical observables. Keywords: four-fermion interaction, dimensional regularization | 929 | |||||
4871 | The article describes speaking and writing communicative skills development control organization in studying academic discipline "Computers and Banking". There is considered the current, interim and final control. Keywords: communicative skills, control functions, kinds of speech activity, control forms | 929 | |||||
4872 | The notion of cognitive structures on the example of the confession discourse is defined and some of the cognitive peculiarities of communicants participating in this discourse are described in this work. There are examples of the confession discourse in Russian and English languages. Keywords: discourse, communicants, cognitive structures, cognitive peculiarities | 929 | |||||
4873 | In the artistic pedagogy, there is a constant need to develop new training programs on the one hand based on the classical principles of learning the fine arts, on the other - to meet the latest stage of a society’s culture and scientific developments in the field of psychology. Keywords: artistic and creative abilities, inclinations, holistic artistic vision, silhouette art, teaching methodology | 929 | |||||
4874 | Expansion of professional communication, business talks with foreign partners, work with the technical documentation in a foreign language, the importance of the traineeships abroad require more use of foreign language in the training of future engineers. Therefore, the subject “Foreign Language” has a special place, because it should provide not only the language itself, but the country’s culture and language, and by comparison it may overshadow the peculiarities of national culture and acquaint with universal values. In other words, foreign language should contribute to the education of students enrolled in non-language majors, in the context of intercultural dialogue. This, in its turn requires knowledge of norms and traditions of communication of people-native speakers, that is all that is meant by communication behavior as part of the national culture. Knowledge of the rules and traditions of communication allows the participants of the speech act, belonging to different national cultures, adequately perceive and understand each other, which contributes to intercultural communication. Keywords: language preparation, intercultural communications, culture of dialogue, national-cultural component | 929 | |||||
4875 | This talk provides a brief account of the construction of the 2n-extended supersphere S^( 3|4n), with n = 1, 2, . . . , as a homogeneous space of the three-dimensional Euclidean superconformal group OSp(2n|2, 2) such that its bosonic body is the three-sphere S^3. Keywords: superconformal group, N -extended super three-sphere | 929 | |||||
4876 | The article deals with the problems of development of education, indications of crisis in education, paradigm change, basic principles of education. The author comes to the conclusion that the attempts to adjust all Russian educational higher institutions to university criteria will lead to no good. It is noted in the paper that the pledge of success of modernization, development of human potential and national security is not elite education for the rich and managers but egalitarian education for all people. The suggested idea is that education is one of the main elements of social production-reproduction of the person himself and not a part of service sphere. The author has marked some ways of solving problems of development of education. Keywords: problems of development of education, reproduction of a person, higher education institutions, versatile development of person’s abilities | 929 | |||||
4877 | The article deals with the specifics of psychosocial, cognitive and physical development of children of primary school age in relation to mental health. The main objectives of the proposed study are to establish a clear picture of the modern younger schoolchild in ontogeny in the system of theoretical concepts and empirical knowledge; the formation of a holistic approach to mental health, a special way of thinking, defined by the guiding principles of domestic and foreign psychology, modern understanding of the basic categories of developmental psychology on the segment of primary school age. Presented psychodiagnostic study of younger schoolchildren of their mental development based on the biopsychosocial approach. The result of which the data leads to the conclusion that the process of adaptation of first-graders to school depends on the characteristics of emotional and volitional and personal spheres, that is the basis of mental health. Keywords: primary school age, mental health, adaptation, ontogenesis | 929 | |||||
4878 | In the article we identify the most important milestones in the history of the study of literary ability. Further, we present the points of view of both international and Russian authors, which reflect scientific approaches to studying phenomenology and structure of literary abilities. Literary ability is defined as a set of special abilities that enable to implement creative literary activities successfully. We show that the literary ability is a complex psychological construct, which covers various sides of a writer’s personality. Biographical, analytical and experimental research of various authors convincingly demonstrated ambiguity, broad variability of components of literary ability and their structural differences. Definite individual structure of literary ability is specific for creative individuality. The structure depends on the availability of components and the degree of their development. Components of literary and creative abilities are a complex mental construct which performs as effect of generalizing intellectual activity. The activity preforms by means of language and is formed during the literary creative activity. The personal characteristics of the subject and individual psychological characteristics of mental processes do not determine the presence or absence of literary ability. The characteristics are the structural components of literary ability. Keywords: capacity, literary ability, literary talent, literary creativity, literary activities, psychology of creativity, identity of the writer, writer | 929 | |||||
4879 | In this paper ab initio HONDO calculations of SnCI4, SbCI5 and TiCI4 with H2S complexes have been per¬formed. All 35CI-NQR frequencies for above-men¬tioned nv-complexes are obtained by ab initio calcula¬tions. It was shown that ab initio calculations might be useful for the appropriate interpretation of experimen¬tal NQR frequencies. The optimized geometry of the complexes has been used to calculate the quadruple coupling constants, the ionization potentials, the MO composition and the orbit¬al energies for each of the compounds investigated. Our calculations have been pointed out that TiCI4, SnCI4 and SbCI5 complexes are somewhat stabilized. The most stable complex is SbCI5 that is in a good agreement with the experimental data. The stability of the complexes depends both on the stabilization of the occupied donor molecular levels and the vacant ac¬ceptor and donor levels. | 928 | |||||
4880 | On the material of the diary, letters, archive of the poet there is made an attempt to reconstruct a route and character of his travel to Bavaria. The communication with well-known writer Jean-Paul, the perception of Albert Darer’s works and a heritage of German Revival in Nuremberg, the reflections of the modern fine arts in Munich – is inextricably related with romantic outlook of the Russian poet. Zhukovsky’s pilgrimage to Bavaria displays not only his love towards Germany but also the important part of his art development | 928 | |||||
4881 | The article describes the comprehensive theory of human resource development and personnel policies as a methodological basis for developing the model for further education of teachers on the basis of new pedagogical techniques using information and communication technology infrastructure and implementation through its innovative methods in the work of ungraded schools. Keywords: concept of human resource development, teacher of the postindustrial society, innovative teaching methods. | 928 | |||||
4882 | The profilisation of the educational environment is way of modernization of activity of educational institutes on a basis of the person-focused approach by change of structure and the maintenance of education, updating of bases of its organization, forms and methods of interaction of participants of educational process. In article the question of formation of readiness of the participants of pedagogical process to activity in conditions of the profilisation of the educational environment is considered. Levels preschool, the general and vocational training are analyzed. Keywords: the profilisation, the educational environment, formation of readiness, participants of pedagogical process, activity | 928 | |||||
4883 | Comparative evaluation of modifi cations in the biological and social criteria for long-term partner selection in representations of female junior university students and specialized school students was conducted. Both groups studied revealed discrepancies between biological and social components of selection. Female considered more attractive masculine men in the context of long-term partnership. At the same time, they expected at masculine male behavioural pattern that was not distinctive for masculine males. Keywords: long-term relationship, masculinity, femininity, biological, social-determinant, behavioural pattern | 928 | |||||
4884 | The article deals with the problems of ill health of students; it shows risk factors; identifies resources to improve the situation by increasing motor activity, physical training and sports. Keywords: school risk factors, chronic diseases of children, physical training, sports, healthy lifestyle, healthprotecting technologies | 928 | |||||
4885 | Under conditions of up-to-date informational society, strengthening of the role of Internet and new computer technologies in our life a special role belongs to the analysis of the structure of modern media communication from the point of view of its field system, which allows to find out its principal and peripheral elements and to define the process of media communication. The article points to description of informational fields of different types from linguistic position. The author defined and examined informational fields of global network, mass media, informational and media personality and text. Media communication is presented as a continuously developing multilayer supercomlex structure of informational fields of different types, which forms hypertextual space. A special attention is paid to informational field of journalist’s language personality. In view of the information fields of the journalists’ language personality according to the types to their functions and communicative effect are detected: 1) mediator, moderator, amuser; 2) leading, driven. Detemines the connection of the information field of the language person with its idiostile. Keywords: media communication, informational fields of global network, mass media, informational and media personality, text, informational and media journalist’s personality, idiostyle | 928 | |||||
4886 | Computer algebra systems are now ubiquitous in all areas of science and engineering. Mathcad is one of the most successeful and widely used mathematical package. The capabilities of the mathematical package Mathcad are used to compute approximate solutions of different kinds of equations from statistical physics and thermodynamics. Solved numerically the equations in which the unknown enters under the integral sign. The presented examples are of independent interest to the students and teachers that use numerical methods. The equation of heat balance is difficult to solve when the specific heat depends on temperature and this dependence is given in the form of a table. Spline interpolation is applied to solve the heat balance equation in such a case. Debay’s theory of heat capacity of crystals well describes the temperature dependence of specific heat capacities of some substances. The Debay’s theory is used to numerically solve the heat balance equation for aluminium and copper. Distribution Fermi–Dirac can be used for calculations if the chemical potential is known. The chemical potential implicitly depends on the concentration and temperature. It is shown how to numerically calculate the chemical potential. Shows how to solve numerically and graphically an equation arising in the derivation of the Wien’s shift law. With the help of Planck’s formula determines the temperature of the stars having a maximum proportion of radiation in the visible range. Provides the problems associated with the Maxwell distribution. Without the Boltzmann distribution the pressure of the isothermal atmosphere at a specified altitude is calculated. Keywords: computer mathematics systems, spline interpolation, numerical solution of equations, statistical distribution | 928 | |||||
4887 | . | 927 | |||||
4888 | Obukhova E. A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 50-51 . | 927 | |||||
4889 | . | 927 | |||||
4890 | The article considers the mechanism of organizational designing ICS (integrated corporate structure). The purposes, principles and stages of creation ICS, including timber industry enterprises are selected. The distinctions of the approaches to orgprojecting and creation ICS are disclosed. The generalized circuit of stages of creation ICS is offered | 927 | |||||
4891 | The analogy of application as a link between various sections of mathematics for the purpose of development of students’ mathematical thinking is studied in the article. Keywords: analogy of application, algebra, geometry, systems of linear inequalities, polyhedrons. | 927 | |||||
4892 | The article deals with the investigation of communiquйs correlations of word-form in the 1+2 position in simple German sentence. The frame construction is examined. It influences upon formation of syntactical communiquйs and reports about ethnocultural specification of the modern German language. Keywords: communiquй, word order, correlation, syntactical word-form units | 927 | |||||
4893 | The renormalization of general gauge theories curved space-time backgrounds is considered within the Sp(2)-covariant quantization method. It is proven that gauge invariant and diffeomorphism invariant renormalizability to all orders in the loop expansion and the extended BRST symmetry after renormalization is preserved. Keywords: Extended BRST symmetry, Sp(2) quantization, general covariance, renormalization | 927 | |||||
4894 | The author examines main directions of economic analyses of conditions for forming and development of regional clusters. He also investigates preliminary appraisal of concrete region reflecting industrial and innovational potential of the territory and creating opportunities for forming and developing regional clusters. Keywords: cluster, competitiveness, gross regional product, investments, innovational activity | 927 | |||||
4895 | The article describes the specifics of training of Chinese students of physical and technical profile to the perception of authentic material in the specialty using training innovative manuals. Tackling language material for the manual was due to educational and professional activities of students, peculiarities of the technical communication. The sequence of presentation from the word to the text reflects the understanding of authentic material from “recognition” of the words (phrases, cliches) to its context use and independent use in speech and in the production of secondary texts (written and oral). This logic of the material is motivated primarily by the features of teaching chinese-speaking students to a foreign language (Russian). As a result, the complex of tasks focused on the development and improvement of all types of speech activity in the field of professional communication is presented. Keywords: Russian as a foreign language, methodology, technical skills, tutorial, scientific style of speech | 927 | |||||
4896 | The article examines the role of universal educational actions in the development of information culture of the individual student as a component of human culture as a whole, objectively characterize the level of ongoing information relations. Specifies various approaches to the phenomenon of information culture: information and logic, cultural and philosophical. From the standpoint of these approaches defined the understanding of the phenomenon of “information culture”. The author claims that the personal information culture has four major components: cognitive, emotional and evaluative, effective and practical, communicative. Details of each component are disclosed. Described universal educational actions as a set of actions of the student providing social competence, ability of independent mastering of new knowledge and skills, including organization of this process, cultural identity and tolerance, affecting the development of information culture of the student’s personality. Keywords: information culture, components of information culture, development of information culture, universal educational activities | 927 | |||||
4897 | Manankova R. P. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 3-3 . | 926 | |||||
4898 | . | 926 | |||||
4899 | Kozlov Yu. A. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 43-46 . | 926 | |||||
4900 | . | 926 |