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| 1401 | As a part of the interdisciplinary analysis the article suggests the description of native and foreign ethnological conceptions which allow deeper comprehension of the content of a number of concepts: “ethnos”, “ethnicselfconsience”, “ethnic identification”, “forms of expressions of ethnetic self-conscience”, “ethnetic individuality”. There were two opposing theories of ethnicity in Soviet and post-Soviet science – Yu. V. Bromley’s and L. N. Gumilev’s concepts. We examine the role of a theoretical framework to organize the process of ethno-cultural education of schoolchildren and their adequate formation (positive) ethnic identity, which is extremely important for the modern generation living in a multicultural environment. Keywords: ethnos, features of ethnos, ethnetic self-consience, ethnic identification, forms of expression of ethnetic self identification, ethnetic individuality | 2130 | |||||
| 1402 | At present linguistics is connected very closely to cultural studies. A language is explored in connection with the history and culture of the people who speak the language. To study a language means not only just study a language but also to understand another people, nation and humankind as a whole. The article concerns the concept of “stone” in the Chinese linguaculture. The research is made with the data of linguistic experiment conducted in the city of Shenyang, PRC among native Chinese speakers. The respondents were found among teachers and students of Shenyang Polytechnic University, aged from 18 to 60 years old. The questions studied by the experiment concern with Chinese linguaculture, the image of stone and some set expressions of Chinese language which contain “stone”. The results of the experiment are depicted in the article. Keywords: linguaculture, Chinese linguaculture, stone’s image, set expression | 2130 | |||||
| 1403 | The article describes and analyses the Russian educational paradigms in the context of their historical shifts in relation to the objectives, content of education, representatives of major educational concepts and pedagogical technologies. Two historically developed in Russia educational paradigms are considered: traditional and humanistic. Analyzed traditional pedagogical concepts and pedagogical models of contemporary humanistic paradigm of Russian education: student-oriented, competence-based, subjective-personal, personal-oriented network and sense-activity. Presented the goals, objectives, content, benefits and drawbacks of the existing and further developed by the Russian scientists pedagogical concepts of the XX–XXI centuries. Traced and justified the historical transition from traditional to humanistic educational paradigm. The necessity of the consideration and integration of traditional methods and technologies of Russian education that have proven efficiency in the formation of conceptual-cognitive thinking necessary for student-centered development, education and training of the individual is shown. As a result of the the content-historical analysis, the article presents positive aspects and shortcomings of traditional knowledge-centered paradigm and outlines the main difficulties of the implementation of modern humanistic educational paradigm within the framework of existing educational models. The authors came to the conclusion about the necessity of harmonization of technologies, concepts, and assessment of results according to the tenets of the two main (traditional and humanistic) historical Russian educational paradigms. Keywords: education, educational paradigms, Russian education, pedagogical technologies | 2130 | |||||
| 1404 | This article is devoted to the problem of development of children's and youth associations as institute of education which expand the zone of common culture, promote the becoming of a private world of children and teenagers, the formation of new valuable orientations, stimulate social development of a child. Keywords: children’s and youth associations, education, children's movement, development, public life, the becoming of the person | 2129 | |||||
| 1405 | The metropolitan space in prose by M. Zhukova and related basic motifs (motif teaching and testing; motif temptations of secular life) are investigated in the article. This is where the country girl gets first lesson in life, experience (often negative) that does not pass without a trace. Keywords: St. Petersburg, dance, masquerade, gaming, education | 2129 | |||||
| 1406 | The article presents the author’s interpretation of the essence of corporate social responsibility, economic reasons for its formation and development through the prism of the institutional approach, in particular the institutional theory of the firm. Keywords: corporate social responsibility, socialization and economic activity, social responsibility, social policy, external effects, trust | 2129 | |||||
| 1407 | The article is devoted to the study of identifi cation strategies of German phraseological units by determining the phraseological dominant. Analysis of the data obtained during the free association experiment allowed identifying the criteria for determining phraseological dominant in the group of phraseological units in the individual voca bulary. Keywords: phraseological dominant, identifi cation, phraseological synonym, free associative experiment, individual vocabulary | 2129 | |||||
| 1408 | The article considers various methods to control the cognitive activities of the addressee in M. I. Veller’s interview at ‘Ekho Moskvy’ radio station. The research is based on regulativity theory methods developed in communicative stylistics of the text. Keywords: regulativity, regulativity methods, media discourse, interview, language personality | 2129 | |||||
| 1409 | The paper identified the timing and content for the main stages of development of public-private partnership for human capital accumulation based on the innovative development of domestic industry. There is a result of the author’s practical testing methodology for evaluating the effectiveness of corporate investment in human capital at the Joint Stock Company “Siberian Group of Chemical Enterprises” (Seversk, Tomsk region). There are recommendations for the integration of the nuclear power industry enterprises of the Russian Federation in a public-private partnership for the accumulation of human capital. Keywords: human capital, investment, efficiency, innovation development, public-private partnership | 2129 | |||||
| 1410 | Based on archival materials the process of preparation and celebration in the Far East of the USSR in the 1930s of one of the main Soviet holidays - the Great October Socialist Revolution is considered. The Soviet authorities actively used the traditions of holidays and festive rites as one of the important aspects of political, ideological and psychological treatment of the population. In the 1930s. this holiday in its political and ideological aspect was aimed not so much to revive the events of the recent past, as to draw public attention to the pressing state tasks and to stimulate labor and patriotic impulses of the masses in both central regions of the country and in the provinces. The Far East did not stay away from the all-Union festive tradition. The local party and economic authorities through the creation of festive commissions conducted a broad political and ideological (talks, newspaper readings, meetings with participants in revolutionary events, the publications of the festive issues of newspapers, festive broadcasts on radio, etc.), mass organizational and preparatory (cleaning and decoration of streets, squares, buildings of settlements, decoration of columns of demonstrations, replenishment of stores with goods and products, timely payment of salaries, bonuses of the best workers) work on the eve of and during the holiday. Reporting documentation of the Soviet economic authorities clearly demonstrates the successes and omissions in the celebration of the Great October Revolution in the region in the 1930s. Keywords: Far East of the USSR, holiday of the Great October Revolution, political and ideological, mass explanatory work, demonstration, agitation | 2129 | |||||
| 1411 | The article poses the problem of reading place determining as a speech activity type in the original texts translating process from a foreign language to the native. Requirements΄ increasing to the translation skills mastering level by students of linguistic specialties determines the need for relevant knowledge actualization. This applies to both the translation general theory and certain specialized issues. The theoretical significance of the research is that the work presents a new approach to reading role understanding in translation activities. The read text-original meaning understanding mechanisms and the secondary text content formation by foreign language means from the translation process positions are presented. The foreign-language texts comprehension process occurs in a linguistic framework through the thematic words, conditional endo-lexis, asymmetry, emotional-evaluative components selection. Also, when reading, it is proposed to use strategies such as implicit information decoding, text information explicating, lexical and syntactic selection, forecasting. The proper implementation of these strategies further influences the harmonization of the original text meanings and the translation. From the properly organized foreign-language text reading process depends on the strategy choice for text translating, whether it is a translation note, paraphrase, interpolation. The research results can be used to develop understanding effectiveness increasing methods in written texts translating and translation theory courses. Keywords: reading, translation activities, reading mechanisms | 2129 | |||||
| 1412 | Cultural-historical periodization of the early Iron Age in Surgut Ob’ river basin developed by J.P. Chemyakin is viewed in the article. The author of the article raises an objection against the names of the stages of Kulay culture of the Iron Age of the region. The analysis of the periodizations of the epoch of the yearly Iron Age of Ob-Irtysh basin shows that extracted by the archeologists cultural formations are synchronous just in part. Formation of Kulay culture in Surgut Ob’ river basin is connected with penetration of migrants whereas in Narym Ob’ river basin Kulay culture has autochthonous basis. This peculiarity of the early stage of the region’s epoch should be reflected in its name and the name of the early stage of Kulay culture should stay the same as it is in literature. | 2128 | |||||
| 1413 | Customarily one speaks of the influence that great Russian playwrights like Gogol, Sukhovo-Kobylin and Ostrovsky had on Nikolai Erdman. But it can be shown that Erdman also knew well the works of other classic writers, such as Fyodor Dostoevsky and Alexander Blok. This becomes clear when conducting even a simple analysis of Dostoevsky’s “The Devils,” Blok’s famous essays on revolution and Erdman’s “The Suicide.” Dostoevsky’s Kirillov and Erdman’s Podsekalnikov are both individuals that others seek to push into the act of committing suicide for the general good. By the same token, one can even find the germ of the basic plot complication in Erdman’s play in one of Blok’s essays. Any of Erdman’s characters who have a vested interest in Podsekalnikov’s death could easily have uttered this phrase from Blok: “How can I object to a person who has been driven to suicide by the demands of individualism, demonism, aesthetics or, finally, the most concrete, most banal need of despair and anguish?” The point, however, is not so much that we can find echoes reverberating among the works of Erdman, Dostoevsky and Blok, but rather that these echoes allow us to determine that Erdman’s task in writing “The Suicide” was far greater than just to write a satire. In “The Suicide” Erdman created his own artistic universe which embodies his own unique philosophical world view. Keywords: N. Erdmann, F. Dostoevsky, A. Blok, roll call, interpretation, unique of the philosophical world view. | 2128 | |||||
| 1414 | The article considers the liturgical reforms of Patriarch Nikon in the theological aspect. The peculiarities of the impact of the liturgical text on the person and formation by the text of the fundamental religious beliefs, connected with the concept of deity. Keywords: Orthodoxy, liturgical reforms of Patriarch Nikon, the liturgical texts, theology | 2128 | |||||
| 1415 | The article analyses the links of personal autonomy with life perspectives in the young age, studies the influence of personal autonomy of professional plans connected with self-organizing of one’s income and employment. It is shown that planning of successful professional future for the age period before 30ies is connected with a high level of internal freedom, existential life view, high level of needs, self-determination and responsibility. Planning for more late perspective is connected with a developed autonomy, authenticity of needs and introspection. Keywords: life perspective, personal autonomy, professional future, internal freedom, introspection, authenticity of needs | 2128 | |||||
| 1416 | The article considers the development of the future educators training concept, based on the actual value and goal orientations in the development of the continuous pedagogical education. The article describes the value-attitude constituent and theoretical content of the concept. The practical content of the concept represents the processes of pedagogical support of the students’ activities within the integrated educational space of higher pedagogical, general and additional education systems. Such processes include pedagogical probation which comprises educational and work experience internships for the pedagogical higher education institution students. The internships are supervised by the mentors from among the leading educators who work at different levels of educational system. The theory and practice of situation and context based learning and subject-to-subject approach are taken as a basis for educational processes developed within the pedagogical concept. This provides the active involvement of future teachers in professional and quasi-professional situations and in solution of the problems arising within the situations. The creation of the integrated educational space is aimed at the support of a wide range of practice oriented forms and kinds of activities of future teachers in process of performing by them their professional tasks. The creation of such space in educational process of higher education institution is provided by the work of the Center for Additional Physical, Mathematical and Natural Science Education. Further perspectives of the research are connected with the construction of the practical content as a component of the discussed educational concept and the study of the concept’s verification results, which would allow to develop a full and substantiated understanding of the process and results of the pedagogical support in the training of pedagogical university students with the use of the potential of higher, general and additional education integration. Keywords: pedagogical concept, continuous pedagogical education, professional standards of pedagogical activity, practice based approach, pedagogical support, training of future teachers | 2128 | |||||
| 1417 | Introduction. The development of historical prose for children and youth in Russian literature began in the first third of the 19th century and was caused by the rapid development of Russian historiography, which began with the publication of N. M. Karamzin. The children’s writer A. O. Ishimova is credited with creating the first historical work adapted for children. The principle of artistic comprehension of the past, factual material, the concept of the history of the fatherland was borrowed by Ishimova from Karamzin’s “History of the Russian State”. In her History of Russia in Stories for Children, the writer laid down the genre dominants of a new documentary-artistic kind of works in children’s and youth literature, among which one can single out the cognitive and moral-edifying goals of historical work; the choice of political ideology to which the concept of national history is subject; reliance on various historical sources, among which modern historiography occupies an important place; artistic comprehension of the past, psychologization of historical material; inclusion of folklore and author’s literary texts; dialogization of a monologue text in the form of addresses and questions to the addressee, etc. Aim and objectives. Analysis of the poetics of historical narration, as well as the presented concept of Russian history in historical works for children by A. O. Ishimova and E. Poselyanin. This study continues the necessary work in the field of studying the works of the second series of literature and allows us to determine the principles of the formation of children’s and youth’s historical prose of the XIX – early XX centuries. Material and methods. The article analyzes the historical book for children and youth by E. Poselyanin “On the holy leaders of the Russian Land”. The study is written in the mainstream of comparative historical poetics. Results and discussion. The state-legal doctrine of the monarchical principle of power created by L. Tikhomirov influenced the ideological component of the historical book for children and youth by E. Poselyanin “The Legend of the Holy Leaders of the Russian Land”. The villager describes the history of Ancient Rus and touches on the contemporary Russian Empire, based on the concept of the inherent nature of Russian statehood, the model of an Orthodox autocratic monarchy. During the aggravated socio-political crisis at the end of the 19th and the beginning of the 20th centuries, when the problem of reassessing Russian statehood and society was actualized, and the prospects for the development of Russia in the context of general European trends were determined, Poselyanin affirms the value and self-sufficiency of Russian statehood, declares the idea of a special path for Russia. Conclusion. Most of the legends about the Russian princes E. Poselyanin are transcriptions of their biographies taken from the chronicles, the Chetykh-Minei of St. Demetrius of Rostov, the Prologue, Old Russian teachings, legends, military tales, as well as scientific works of historians of the 19th century. A variety of sources, an orientation both to the ancient Russian genre of historical legends and to the contemporary memoir and biographical genres of the writer determined the genre originality of the Legend, in which hagiographic stories are interspersed with historical and biographical sketches about Russian princes and saints, united by a common narrative about the tragic and heroic events of ancient Russian history. The Peasant’s Tale combines an epic beginning, lyricism and essayism. Keywords: narration, historical prose, literature for children and youth, legend, chronicles, lives, historical concept, E. Poselyanin | 2128 | |||||
| 1418 | The paper deals with one of the forms of organizing research and enlarging knowledge of lecturers of the pre-revolutionary Tomsk University such as scientific business trips abroad of professors, privat-docents, grant-aided students. Business trips abroad made for consolidation of science-based relations and familiarization with achievements of world science. The work is performed due to financial support of RGNF (project № 00-03-00239). | 2127 | |||||
| 1419 | This publication continues the articles’ series that describes the shor word formation structure. It is dedicated to the examination of the derivative stem – one of the components of the word formation structure. The subject of our study is the expressive and the content plans of the derivative stem in Turkic languages, based on the Shor language, one of the insufficiently studied Turkic languages of South Siberia. In this article the author also analyzed the influence of the ground word on the lexical meaning of the derivative word formation and word formation affix assign. It also contains data about history and present condition of the research in the shor word formation along with bibliography on the shor word formation. | 2127 | |||||
| 1420 | Today one of the topical problems of the state level remains the placing of orphans and children left without parental care in a new family. The Institute of foster parenting needs to be explored from the perspective of interdisciplinary approach. In this regard the issue of psychological and pedagogical readiness of adoptive parents to a new member in foster families (on the example of Lipetsk region) is being considered. Presents the analysis of the results of numerous domestic and foreign studies, which define «foster family» and identifies the reasons that prevent parents from accepting a child in their family. Special attention is paid to the problem in the Lipetsk region: the indicated number of government programs, activities and projects aimed at strengthening the family institution and childhood, as well as providing the family placement of children-orphans and children left without parental care. Gives the definition of the notion «psychopedagogical readiness of the host parents» as a combination of their personal qualities: the desire to increase the level of psychological and pedagogical knowledge in the field of education, age and individual characteristics of children; realization of the potential to create favorable conditions for the adequate development of foster children; development of skills to show love, affection and care needed by people at any age; possession of expertise, i.e., competent upbringing of the child (children). Describes the results of experimental work with prospective parents - prospective adoptive parents, guardians, trustees. It is concluded that in the Lipetsk region have been created favorable conditions for the preparation of the host parents to a new member of their family. Keywords: foster family, host parents, foster children, the willingness of the parents, motives, willingness, psychological and pedagogical readiness for a new family member | 2127 | |||||
| 1421 | Introduction. The problem of reflection of modern education in its possibilities of implementing scientifically grounded socio-cultural integration interactions of secular and religious components in the modern educational process is actualized. Today, the attention of researchers is attracted to the problem of identifying sociocultural conditions for integration. Aim and objectives. The goal is to identify the philosophical and sociocultural foundations of the integration processes taking place in secular and religious education in modern Russia. Material and methods. The research is based on the methodology of communicative action (Habermas J., 2007), within which the possibility of communication between religion and education is realized. In addition, the methodology of the dialogical nature of the interaction of all structures of society is used (Bibler V.S., 2000). The object of the research is modern Russian education. The subject is the socio-cultural interaction of religious and secular components in Russian education. The methods are analytical review and comparative analysis of cognitive processes. Result and discussion. The result of the researches shows that there are the common problems between rational knowledge and religious faith, so the difficulties of interaction of secular and religious components of education is solved. Conclusion. Dialogue and communication between secular and religious cultures require greater methodological base. It is necessary because the boss components have common values and integration should take place. Keywords: secular, religious education, education, cultural integration, interaction | 2127 | |||||
| 1422 | The semiempirical PM3 method was applied for analysis of such experimental parameters as NQR frequencies, energy levels in X-ray electron and X-ray fluorescence spectra. The subjects of the study were complexes of tin and antimony. The strong correlation established between the differences in the energies in the inner energy levels of tin, antimony, chlorine atoms and the corresponding ClKa shifts. The obtained correlation dependencies can be used for the characterisation of the donor ability of ligands. | 2126 | |||||
| 1423 | The article is devoted to one of the little investigated period of life of Tomsk Teachers’ Training Institute graduate, famous children’s writer Alexander Melentjevich Volkov. This is the period of childhood and study at Ust’-Kamenogorsk City School in the years of 1899–1904. As the basis of the article original recollections of A.M. Volkov are taken that were given for publication from the family archives for the first time. | 2126 | |||||
| 1424 | In the article the author considers characteristics of the public danger of illegal drug and psychotropic agent’ circulation crimes. Among them: 1) drug addict becoming of people living in certain areas, 2) harm for the health of a drug addict person, 3) destabilization of the economics and social life. | 2126 | |||||
| 1425 | Consider results of many years permanent tool observations after evaporation from swamp tract. This research demonstrated changing average of many years evaporation variable of oligotroph swamp zone from 178 to 420 mm, and their coefficient of variation from 0,1 to 0,3. Analysing mains conditionings factors of swamp evaporation process, as well as law changes monthly evaporation variable from certain microlandscape, and from certain microrelief forms. Keywords: evaporation, oligotroph swamp, vegetation period, solar radiation, complex microlandscape, nonoriented microrelief, swamp water level, statistics | 2126 | |||||
| 1426 | In the article the regularity of semantic derivations and origin of such category of words as adjectives, negative particles, pronouns, and postpositions in Selkup are given. The research is based on the names of mythic ancestors worshiped by the members of the Selkup nation. Morphemic division of the lexemes let define their possible initial meaning. The fact that the names of mythic ancestors are tabooed led to the process of euphemisation. Keywords: the Selkup language, genonymum, euphemism, taboo, semantics, symbolism | 2126 | |||||
| 1427 | The analysis is based upon the archive of the folklore data collected by a linguist A. I. Kuzmina in the 1960s. The database includes 17 texts, which present the folklore stories of Itya widespread among the Selkups. The majority of these narratives with participation of this hero recorded by A. I. Kuzmina are previously unpublished. Their publication will dramatically extend the empirical base for the folklore and ethnohistorical studies. The plot of the stories is common to all Selkup groups. The data of A. I. Kuzmina supplement the folklore plots of the Middle Ob dialectal area (Ivankino, Tibinak, Konerovo). Keywords: selkup, folklore data, stories of Itya, folklore plots and motifs | 2126 | |||||
| 1428 | The article deals the problem of the Russian language influence on the minority languages of the Russian Federation. The results of the influence could be seen in the Finno-Ugric grammar description, which is often performed following Russian grammatical tradition. The influence is also revealed in the process of Finno-Ugric textbook creating and the methods of material presenting. Keywords: contact influence, Finno-Ugric, adjective, accusative, the future tense | 2126 | |||||
| 1429 | The category of leisure refers to one of the most ancient categories. Leisure has always been an important component of human life, taking a central place in the system of social relations. The interest of the American society in such a kind of leisure activities as tattoo led to the fact that currently it is embedded in everyday life and has become an integral part of the American culture. This fashionable form of art reflects one of the leisure activities of a person – manipulating his body, “decorating” it with punctures in the skin or application of paints on human skin. The article discusses the content of this phenomenon in the American society at the present stage of its development. Our research is carried out in the field of cultural linguistics which studies language in close connection with a person, his spiritual and practical activities, culture of the ethnic group. Based on the study of various sources and also conducted a lexicographic analysis of the basic lexeme tattoo and its derivatives, synonyms, slang expressions objectifying the component “tattoo” in the English language, the author comes to conclusion that tattoo is currently recognized as a significant for researchers and rapidly growing block of modern culture, one of the most important forms of artistic expression and as a way of communication. Keywords: category, leisure, art, subculture, tattoo, body, body painting, body art | 2126 | |||||
| 1430 | The article reveals one of the key requirements of the Federal State Educational Standard to the results of mastering the basic educational program of basic general and secondary general education - the formation of communicative competence of students. As mandatory skills that ensure the communicative nature of the individual, the FSES emphasizes the ability to consciously use speech tools in accordance with the task of communication to express their feelings, thoughts and needs, to plan and regulate their activities; ability to use oral and written speech, monologic contextual speech. The content of communicative competence is the ability to set and solve a certain type of communicative tasks that is the use of the acquired knowledge, skills, and skills of speech activity in practice. The importance of development of communicative skills and abilities for successful socialization, adaptation and self-realization in the society is noted. The notions “communicative actions”, “communicative abilities and skills”, “communicative competence” are specified. The necessity of teaching the genre composition in view of the FSES requirements to the formation of the communicative competence of the students is substantiated. The results of experimental work on the formation of genre-communicative skills of students on the example of teaching essays as a genre of writing are presented. Teaching essays is chosen as a key to provide a modern man with necessary skills in his speech practice. The presented method of teaching essay is built on the activation of the personal experience of students. In the learning process, spe cial methods for the development of associative thinking, traditional and non-standard methods of developing communicative abilities and skills are used. The developed and tested technique allowed to get a high level of communication abilities and skills of high school students. Keywords: communicative actions, communicative abilities and skills, communicative competence, genre composition, essay | 2126 | |||||
| 1431 | Ninomiya A. .. Tomsk State Pedagogical University Bulletin. 2007. Issue 1 (64). P. 8-8 . | 2125 | |||||
| 1432 | The article is devoted to the problem of juridical and social-economic status of Siberian indigenous population. The «yasak» was the specific form of taxation of «Siberian foreigners» from the close of the XVIth century. The author comes to the conclusion that the idea of including «yasak’ people» in the staff of developing peasantry class, possessing government leaders’ minds in the first quarter of the XVIIIth century, hasn’t got the practical realization in Siberia. This task had been solved at the time of M.M. Speransky’s reform applying to the «osedlye inorodtzy» («settled Non-Russians») category. Nevertheless under influencing total factors of social and economic order until the beginning of the XXth century there was still the difference between juridical and factual status of those part of Siberian aborigines which were included in the state peasantry class. | 2125 | |||||
| 1433 | The article addresses the objectives of mathematical education, the role of tasks in teaching mathematics and their ability in the development of cognitive interest. In studying the subject «Mathematics and Computer Science» the author proposes to use the task. They should have several options for solutions and be focused on a joint study of these sciences. Keywords: mathematics, computer science, tasks, cognitive interest | 2125 | |||||
| 1434 | In the article characteristic of reflexive competence in teacher’s professional activity is given. The author emphasizes on forming this competence among students. The contents of the main structural component of reflexive competence of the future teachers’ preschool education are: cognitive, operational and personal. The conditions of their development during professional training are suggested. Keywords: professional competence, reflexive competence of the preschool teacher, reflection, self-development | 2125 | |||||
| 1435 | The article deals with typology of the English social-criminal novel, the reasons of its appearance in England and the interest shown in the given genre in Russia of the 19th century. The reconstruction picture of Newgate novel reception in the Russian literature will help to specify features of the given genre modification in the process of its functioning in English literature and its connection with other novel genres both in English and in Russian literature. Keywords: English social-criminal novel, typology, reception, subgenre, genre modification | 2125 | |||||
| 1436 | In the article we consider the Russian customers’ types with the specific features, peculiar to every type. General peculiarities, which represent modern Russian mentality and can be used to distinguish Russian customers from those of Europe and the USA, are considered too. These are, first of all, priority of material wellbeing and the trust to advertising. We also analyze the marketing-mixes’ instruments, which have been distinguished by different marketing researchers. As the result, we distinguish a set of marketing-instruments, which are most urgent in the Russian environment. The worked out marketing-mix is based on the 4Ps with the following additional instruments: service, publicity, package, process, physical evidence and purchase. The potential of such instruments as personnel, people and sampling is not fully revealed because of insufficient development of human resources in Russian organizations. Keywords: marketing-mix, customer, service, personnel, publiсity, package, physical evidence, purchase, sampling | 2125 | |||||
| 1437 | In the article the role of natural sciences in formation of value reference points of youth in a learning process is pointed. For implementation of such approach the ideas of the world famous modern scientists E. Fromm, D. Bom, A. Maslou, B. Gershunsky and also author's own concept will be used. The teachers of natural sciences disciplines of high schools and secondary schools can use the conclusions of the given article. | 2124 | |||||
| 1438 | The article presents the system of education at school. There are ways, which show the activities of the teachers, their approaches to master this work. The experience of the school is rather rich and can be used in pedagogical practice. Keywords: Intellect, creative work, educational project, project activity, socialization, the community of teachers and learners, adult-children interaction, fallowing the learners, self-creation | 2124 | |||||
| 1439 | The article discusses the need for substitution of traditional educational paradigm for modern one, more democratic, diverse and productive from the standpoint of society interests, which essence largely determines solidity, integrity and focus on satisfying individual interests; the aim of vocational education is to implement person-centered approach to learning, optimize educational process, prepare competitive specialist. Keywords: new educational paradigm, student-cantered approach, innovation, higher vocational education, axiology, humane education | 2124 | |||||
| 1440 | The paper analyzes the two main approaches to the phenomenon of systems diversity: diversity as defect that must be eliminated by specialization and diversity as a merit, providing systems’ sustainability and flexibility. The size of single-purpose systems is constrained by market size only, a broad specialization objectively prevents the system from being small. It is shown that for any system organizing diversity in networks is more preferred strategy than strict implementing of comparative advantages within the hierarchies. Keywords: comparative advantages, networks, hierarchies, firms, diversification | 2124 | |||||
| 1441 | The article examines specific lexical characteristics of television language of science popularization of historical knowledge within the discursive space of TV-program “Namedni” by Leonid Parfenov. In the spotlight there are lexical units belonging to different functional styles of speech: from official business terminology to slang words, which serve, on the one hand, for shocking the audience and emotional prezentation of the channel and the journalist, and, on the other hand, for attraction maximum audience attention. The author of the article focuses on dependence of the language of modern television programs from contemporary market economy, for example the term “raiting”. Every element of this lexical unit was examined in the way of its functions in the journalists’ text. Keywords: synonymy, precedent texts, lexical units | 2124 | |||||
| 1442 | The article contains generalization of experiments’ results, which were based on methods of scalling and addition of suggestions; analysis of influence of public language personality’s voice and appearance in the the audio-visual form of the author’s media text spread; research of the results of informants’ modelling of author’s verbal portrait including indication of his age, social status, education, interests, peculiarities of appearance, character. Linguistic and extralinguistic factors affecting the interaction of the public language personality and the media environment have been identified. It was determined that media text’s name, its placement (informational plot) and idea are of the most important characteristics, that have an influence on media text’s effect on collective language personality of young people (the informants were the students of philological faculty at the age of 18-20 years old). It was found out that outward of public language personality and usage of figurative means and rhetorical devices during media discourse perception are the most significant characteristics for this category of informants. Audio-visual channel of media text spread considerably broadens spectrum of its influrnce on collective language personality according to the results of experiments. Special importance acquire voice characteristics of media text’s author (timbre, time, volume, intonation, pause, logical stress), which allow to perceive sense accents of an author, his emotions and assessments sufficiently. Outward of media text the author and his nonverbal behavior (gestures, mimicry, outfit) as special discursive factors are also significant for media text influence on collective language personality and modelling of different author’s peculiarities by addressee, that is of great importance for comprehension of author’s position verbalized in a text. In terms of influence of media text in the case of its written form of its distribution the key role belongs to a theme, which is dedicated to, and to author’s position, explicated verbally. The received results are of interest for the theory of speech influence, media linguistics, communicative stylistics of text. Keywords: media text, media discourse, language personality, experimental methods | 2124 | |||||
| 1443 | Cataclysmic superfloods in Modern History of the Earth were a universal and regular event. They were conditioned by the global climate changes. The traces of those floods have been ascertained geologacaly, and their hydraulic parameters have been calculated mathematically. The numerous legends and myths of the Universal Flood gained a trustworthy and objective documentary background at the end of the 20-th century. | 2123 | |||||
| 1444 | Social pedagogic in Russia was officially founded in 1989. and that's why it is a new sphere of scientific and practical activity. The appearance of social pedagogic here in Russia is conditioned by the crisis of the whole social system. However social pedagogic wasn't begun with the zero, it has deep historical roots, traditions in Russia. For many years different models of social, legal, psychology-pedagogical and different others prospects of help to people especially to children were worked out Form, Subject and methods of social upbringing of the rising generation of different categories of children were improved theoretical foundation of this scientific branch was laid. This article will elucidate the stages of formation of the social pedagogic in Russia. | 2123 | |||||
| 1445 | Introduction of the new integral class of sign – the iconic symbol, which combines the structure similarity with object and sense polysemy – is based on the grounds of the signs classification, proposed by C.S. Peirce. The specific character of the iconic symbol is studied and its main characteristics are revealed. | 2123 | |||||
| 1446 | This article is dedicated to considering of philosophy and poetry. The special attention is given to regarding of peculiarities of philosophical lyrics – original “synthesis” of philosophy and poetry. The author takes a look at the phenomenon of philosophical lyrics as the possibility of arising modern mythological world-outlook, based on the whole cultural volume. The beginning of such world-outlook, to the author’s opinion, can overcome the disorder between four culture’s “pillars”: philosophy, art, science and religion, – that is one of the reasons of the modern time crisis | 2123 | |||||
| 1447 | The connection of epimorphological structure with ecological strategies and reproduction features of plants in extreme high-mountain conditions is considered in the article. There is shown, that the approaching to the ecotopic limit furthers the growth of life forms diversity and plants sizes. Keywords: high-mountain (alpine) plants, life form, ecotop, thermal regime of plant, ecological niche, ecological strategies, spatial strategies, reproduction strategies | 2123 | |||||
| 1448 | The article actualizes the problem of speech development of children at the stage of preschool education. It is noted that the standard of preschool education focuses on the new content of the educational field – speech development and outlines the tasks associated primarily with the need to form the desire of the child to communicate with peers and adults, the formation of communication skills. The author examines the reasons for reducing the overall level of language development of preschool children, which creates difficulties not only for the formation of coherent, grammatically correct speech, but also for their successful communication and socialization in the society of peers and adults. For full development, it is important to include every child in a confiding informal communication. It is noted that the methods for activation and development of preschoolers’ speech should be circumspect and carefully selected only those that are based on the children’s game. Only in this case they may be of interest, and most importantly not to cause harm to physical or mental health of the children. It is concluded that the construction of the educational process in preschool education should be based on age-appropriate methods and forms of work with children, focusing not only on the selection of appropriate techniques for the speech development of the child, but also on creation of comfortable environment for the child not be afraid to commit errors. Keywords: speech development of children, preschool education | 2123 | |||||
| 1449 | Introduction. The paper deals with Language for Special Purposes Vocabulary Course Modern Teaching Methods. It limelights the integrative course with the multichannel teaching aids’ presentation and lines out its organization principles. This program is based on the auditive educational lectures’ course, built exclusively on the educational material of authentic lectures’ extracts. Lectures’ glossaries as a pattern for revising the main pronunciation difficulties at the same time introduce the discipline subject index. Totally it results in forming the compact multipurpose course, involving the spheres of Phonetics/Accentuation/Rhythmics/ in the aggregate with Lexicon/Grammar/Logic/Composing/Rhetoric/Sounding &Written text Analysis/Speech Development. As soon as each lecture’s task typology is vast and is reproduced repeatedly, students gain the possibility to see every object diversely in its totality and contradictions. The purpose of this article is not only to describe the integratively introduced knowledge, but to present a system of methods for working with knowledge in the flow of such educational course. Material and methods. The principle research method is the comparative analysis of hypothetical and real ways of uniting the different purposes and aims of the functional Russian as a Foreign Language course in a solid program. Results and discussion. It turned out that the purposes and aims of forming competences, being different in their nature, are compatible in the integral whole in the educational course. Such course can be based on listening as a type of speech activity. And it’s the diverse kinds of mental activity (extracting information from different non-homogenous sources, presented on different vehicles, phenomenae’ comparison, emphasizing the main item, making whole of an odd set, general and concrete problems’ formulating, enumerating the problem aspects) that forms a certain mentality type. And it is vital not only for those, specialized in “Philology: Linguistics: Literature Studies”. Conclusion. An integrative educational course is an integral system, simultaneously involving students in several kinds of mental and speech activity. Multichannel teaching aids presentation forms the communicative competence rapidly. Hence such courses contribute to intensifying Russian as a Foreign Language educational process. Keywords: Russian as a foreign language, integrative course, multichannel teaching aids’ presentation, vocabulary teaching, language of the major “Philology” | 2123 | |||||
| 1450 | In accordance with the Federal State Educational Standard of Preschool Education (FGOS DO), the development of speech and communication skills of children with adults and peers is among the important tasks of teaching and upbringing. The formation of dialogical skills of preschoolers is a necessary condition for their social and personal development. This requirement fully applies to children with mental retardation (hereinafter referred to as PSA). The article presents an analysis of dialogical utterances of preschoolers of this category, defines the content of the formation of skills to participate in a dialogue: to respond to replicas and request information. Communicative situations, role-playing dialogues, various kinds of games and exercises are defined as effective learning tools. The purpose of the study is to analyze the pedagogical conditions for the effective formation of dialogical speech in older preschoolers with mental retardation. As the main experimental methods, observation and pedagogical experiment were used, including children’s answers to different types of questions (reproductive, explanatory and alternative) and independent formulation of questions based on visual schemes–hints. On the basis of the experimental study, which involved 40 pupils of the older group with mental retardation at the age of 5–6 years, the characteristic features of the development of dialogue in children with mental retardation were confirmed. It is noted that with the seeming simplicity of the dialogue, greater independence from language norms, the children of the category under consideration experienced significant difficulties in building and maintaining the line of dialogue. The ascertaining experiment, conducted with older preschoolers with mental retardation, showed that an independent dialogue in most of them is significantly difficult and is characterized by a number of features associated with both a lag in speech and a lag in the development of thinking and speech-thinking activity. The content of the formative stage of the experiment included work on the formation of the ability to answer questions of varying complexity and independently request information. The novelty of the study lies in clarifying the content of the work on the development of dialogue skills in accordance with the linguistic features of this form of speech; updating data on the features of dialogic speech and communication skills in children with ASD, determining the stages of formation of dialogic skills in this category of preschoolers. The research materials make it possible to outline new strategic guidelines for corrective action in the field of speech, namely, the communicative development of preschoolers with mental retardation. Keywords: dialogic speech, research of dialogic speech in children with ASD, formation of dialogic skills, information request, initiative speech | 2123 | |||||




