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| 3551 | Introduction. The article indicates the relevance of the problem of changes in the process of teachers’ training for intercultural interaction in a region. The authors identified the key tasks, the solution of which will help in the further design of a predictive model for the development of the teacher training system. The aim of the research is to substantiate the stages of designing a predictive model for preparing teachers for intercultural interaction. Material and methods. The leading methods of the current research is the analysis of theoretical literature. The choice of such research approaches as structural and structural-functional make it possible to characterize the process of preparing teachers for intercultural interaction as multicomponent, multilevel and multistage in the context of interaction between the regional education system and the system of higher education in the Russian Federation. Results and discussion. The stages of designing a predictive model for preparing teachers for intercultural interaction are proposed, the essence of the concepts of “training teachers” and “changes in training” is substantiated, strategies for organizing the training of teachers for intercultural interaction are indicated (overcoming the existing linearity, practice orientation and continuity and strategies for advanced learning). Moreover, the authors of the current research analyze the role of the factors that affect the process of teachers’ training for intercultural interaction. Thus, socio-political factors determine a new understanding of the strategy for the development of higher pedagogical education in the context of strengthening ethno-cultural processes (legislation in the field of regional policy development, the position of the state in the field of regulating ethnic processes and the dissemination of ideas for the preservation of ethnic cultures; growth of ethnocultural processes). Regional factors determine the specificity of the region development (the demographic structure of the population, social mobility, dynamically changing requirements of the labor market). Personal factors explain the necessity of correction and the new aims development in higher pedagogical education within the specificity of ethno-cultural diversity (the readiness of teachers for intercultural interaction; pedagogical initiatives, a framework program for teachers’ training to intercultural interaction). Conclusion. Based on the study, it was suggested that the result of the next study should be the development of components of a predictive model for preparing teachers for intercultural interaction. Keywords: regional education, intercultural interaction, changes in teachers’ training, the strategies of educational process development, comparative researches, predictive model | 1917 | |||||
| 3552 | Gorbunova N.A. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 19-21 . | 1916 | |||||
| 3553 | Kashenov A.T. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 51-53 . | 1916 | |||||
| 3554 | In this article there described one of the ways of form¬ing esthetical individuality by means of musical culture. The forming of esthetical individuality is an active process, which is happening in the society by means of unity of individuum and art's works. The highest aim of music-esthetical upbringing is beautiful individuality, which has a complicated social-psychological structure. Its upbringing is being realized by social-psychological mechanism of esthetical catharsis. The process of catharsistic musical perception is being analyzed in student's concert audito¬rium. | 1916 | |||||
| 3555 | The main problems of cost defining in Russian en¬terprises in terms of development of a new economy are issued in this article. The author notes three pe¬riods of existing of special feature of cost forming. There is also a detailed description of the types of cost ana¬lysis at our enterprises with taking into account the ex¬perience of west firms. | 1916 | |||||
| 3556 | Auditing financial results is one of the most important conditions of the successful enterprise activity. The authors of the article consider the task of estimating periodicity such procedure using rule minimization of Bayesian risk. | 1916 | |||||
| 3557 | The model of information-synergetic approach distinguishes stages of sign dynamics of myth. Revealing information character of sign dynamics permits to find out the specifics of “Pirth’s line” and of “Saussure’s line” in semiotic researches. Distinguished limits of interpretation give opportunities to determine (for instance, in collective myths) peculiarities of modern communicative situation. All the researches are supported by grant RFBR №04-06-80192 “Methodology modeling the nonlinear dynamics of education system”. | 1916 | |||||
| 3558 | In article the logic structure of an administrative cycle is submitted, the sequence of administrative actions is deduced, the first action (function) of an administrative cycle is proved, emphasized fractals (self-similar) character of management. | 1916 | |||||
| 3559 | In article bases аctivity the approach to information culture of the teacher of mathematics are considered: the basic concepts are determined, a line of principles, among which principle of subjectivity, a principle of the account of special pedagogical abilities, a principle of high motivation of activity, a principle of reflexivity, a principle of the organization of cooperation between teachers is developed. It is shown, that development of information culture of the teacher of mathematics it is directed on formation of the person, able to be guided and make the proved decisions in conditions of the modern information environment owning receptions of creative activity and capable not only to train in mathematical knowledge on the basis of available techniques, but also to create new | 1916 | |||||
| 3560 | The article describes the conditions, which effectively stimulate the system of cognitive relations in the universities of art and culture being developed on the basis of the unity and interrelationship of teaching and learning activity. From the point of the humanistic pedagogy a specific field, connected with the improvement of pedagogue professional qualifications (long-term application of knowledge, energetic activity position, inborn choreographic abilities, the scene fear, the volition freedom, the awareness of the choice of profession, the pedagogical authority etc.) is revealed. The latter give the opportunity to provide the scientifically based ability to manage the quality of education, the reliability and objectiveness of its results in a creative university. Keywords: activity approach to teaching, internal and external factors of choreographer training, conscientiuos choice of profession and students'progress motivation, psychophysiological inclinations and movement purpose, performance choreographic creation and sta | 1916 | |||||
| 3561 | The essence of frame technology is revealed in the given article, also its efficiency and productivity are considered. This system allows students to develop cognitive activity, independent way of thinking and creative abilities. In addition, the technology changes base of the educational pedagogical ambience itself by filling it with the spirit of cooperation and development of the individual. Keywords: frame technology, frame scheme, model of knowledge, slots | 1916 | |||||
| 3562 | “Genesis 2” by Ivan Vyrypayev reflects the epoch of early formation of Russian capitalism in the country deprived of not only religions and beliefs, but also of official ideology. “Divine comedy” represents harmless intellectual show, Soviet “Decameron”, a medicine for boredom. In “Genesis 2” the author places characters in Dante’s Hell converted in а psychiatric clinic where “the tragedy of sense” is being played. Keywords: philosophy of boredom, Soviet Decameron, the tragedy of sense. | 1916 | |||||
| 3563 | The analysis of the problems concerning the scientific approaches to the typology of educational systems is presented in the article. In accordance with the obtained results the most important approaches are singled out. Special attention is paid to the approaches related to the typology of educational systems. The differences and similarities in the definitions and application of these approaches in pedagogy, economics, management, general systems theory, and in other fields of science are determined. Keywords: educational systems, typology of educational systems, scientific approaches to the typology | 1916 | |||||
| 3564 | In the paperwork there is proved and justified the variant of a new perspective approach to the orientation of physical education at school in general and to its main form of organization and methodology in particular, i. e. the lesson of physical education. In the article there are shown theoretical, social, pedagogical and medical preconditions for implementation of the lessons of physical education of restorative and preventive orientation into the system of comprehensive school. The contents of the main components of the lesson of restorative and preventive orientation are also worked out in the represented article, i. e. lesson structure, the structures of restorative and preventive objectives, means, educational restorative and preventive material and the proportion of exercises. The contents of the components of the lessons of physical education of restorative and preventive orientation, “Restorative and Preventive Activities in Comprehensive School”, are included in the section of the course of study of “Theory and Methodology of Restorative and Preventive activities”. The course of study is included in the elective course of professional syllabus in the course of 050100.62 “Pedagogical education” at the faculty of physical education in Tomsk State Pedagogical University. It allows to professionally prepare bachelors in Physical Education for qualified lessons of physical education of restorative and preventive orientation at school. Keywords: restorative and preventive orientation, preconditions, structure, objectives, means, content of the lesson | 1916 | |||||
| 3565 | The article is devoted to the A. Chekhov’s works’ titles analysis as the unified system, and to the discovery of the correlations of the poetic particularity with the peculiarities of his artistic world. The analysis is made in two different aspects, both in the isolated context of the author’s works and also from the point of view of inclusion of Chekhov’s art in the continuous literary process. The author attempts to compare the regularities in the choice of the titles related to the artistic works of the wrighter’s closest contemporaries – I. S. Turgenev, I. A. Bunin, who as well as Chekhov composed flash fiction. Keywords: Chekhov, name, heading, title, poetics | 1916 | |||||
| 3566 | The article discusses the main tasks of the teacher of a foreign language in the system of higher education. It assumes the need to overcome the traditional process in the organization of foreign language teaching in non-linguistic universities that train specialists in different spheres of production. The focus is on teacher training that concentrates on the ability of students of non-linguistic educational institutions, their way of thinking. The possibility of using the system of knowledge of neuropsychology for the organization of a foreign language learning process for students of technical specialties is justified. It is noted that the transition from a traditional to a competence-based approach requires a complex change of their own personal position and the role of the teacher in the systematic management of linguo-educational process. The process requires the willingness and ability of the teacher to model linguo-educational process in a technical university with reference to the technological stages of training future specialists. The article suggests ways of linguo-didactic preparation of the teacher of a foreign language for non-linguistic universities in the two-level system of training. Keywords: professional training, linguo-educational process, modeling, abilities, mindset | 1916 | |||||
| 3567 | The article examines teacher intellectuals of the Yenisei province in the XIX-XX centuries. The objective is to identify the population dynamics, social and right position, educational level, moral-ethical motivation of professional activities, cultural interests and political mood. The author states that the number of teachers in the province from 1897 to 1915 increased by 1.5 times, amounting in 1916 1148 man. The predominant age group was young people under 30, whose professional experience was less than 5 years. By 1915 74,6 % of teachers had primary and secondary special education. The vast majority of teachers came from the lower classes: petty bourgeois, peasants, Cossacks, village priests. The salary of rural teachers was slightly above the earnings of the wage worker in industry and ranged from 50 to 620 roubles a year. Higher social status had the teachers of the middle schools. Their salary 2-3,5 times was higher than that of the primary school teachers. In their cultural and educational practices teachers tried to adhere to the traditions of folk culture, which retained a strong religious colouring. The author claims that the the teachers, being the most massive professional group of provincial intellectuals, played a leading role in translating the achievements of cultural modernity into the mass consciousness of the Siberian society. Keywords: teacher intellectuals, socio-professional group, social and legal status, professional organizations, cultural modern | 1916 | |||||
| 3568 | The article describes some results of a research on the techniques of teaching the discipline «Methodology and information technologies of project management» to the students of the field «Applied Informatics». This work develops the statements of works [1–3]. The present article generalizes authors’ teaching experience and demonstrates some working practice. The research on educational process shows the necessity of subject field extension to provide future graduates with related theoretical and practical knowledge that will enlarge their professional skills and thus will forward them to be more successful and competitive in work. Thus, the aim of the study is to improve the existing disciplines’ programs to build a branched system of teaching and learning materials that will meet the requirements of contemporary educational process. In this article some questions of teaching techniques the discipline «Methodology and information technologies of project management» are considered. Some elements of electronic courses are presented, as far as the system of evaluation of educational achievements is described. Microsoft Project that is studied among existing management systems was chosen to demonstrate some evaluation tests and education material. The Moodle platform served as basis for summing up and testing of created techniques. Further goals on educational system development are also argued. It is planned to continue the development of electronic courses intended for supporting independent student work while studying the disciplines. The question of remote professor’s guidance is also mentioned. Keywords: competence building approach, field of professional activity, MS Project, project management, design approach | 1916 | |||||
| 3569 | In recent years the spread of information warfare has encouraged increasing interest to influencing and manipulative capacity of media. In this regard it appears to be relevant to analyse how this capacity is realized in different publicistic texts. The article aims to illuminate the function specific of a political essay. A political essay combines features of publicistic and newspaper styles. Newspaper style determines realization of informative function while publicistic style – influence function. Those functions are realized through objective and subjective modality respectively. The author uses influence function to impose on readers his ideas and positions, which he does openly and directly. Usually these ideas are stated in the title of the essay and the essay itself is devoted to it. The analysis implies that the influence function is most commonly represented by metaphors, emotionally loaded words and epithets. A political essay is also influenced by the political discourse, which is highly manipulative by its nature. So political discourse makes influence function evolve into manipulation one. The author manipulates when he does not want to reveal his position and tries to indistinguishably force it on readers. That is why the author uses manipulation function to communicate ideas, which are not openly stated and usually are not mentioned in the title or subtitle of the essay. Keywords: political essay, publicistic style, political discourse, manipulation function, influences function, subjective and objective modality | 1916 | |||||
| 3570 | The article considered contents of notion «economic culture», revealled mechanisms of influence of economic culture at the social-economic life of society. There are chosen functions of the economic culture. Specific lines of teacher economic culture are shown. Criterions and factors for the evaluation of economic culture condition formation are designed. | 1915 | |||||
| 3571 | The article is dedicated to the studies of the conception of poetic work, characteristic of the Mandeistamm's early poems Original methods of singling out of the key concepts of associative semantic fields are used. The author of the article states the importance of the idea of the organic unity of poetry, music and nature, which is reflected on the associative levels in close interaction and intersection of associative semantic fields of those concepts. The principal significance of the idea of «relation*, «unity» and «synthesis» for the early stage of the poet's creative work is singled out. | 1915 | |||||
| 3572 | The early stage of considering the idea of general positive and negative evaluation in the Germanic languages is connected with different kinds of evaluation: – pragmatically rational evaluation (‘useful, beneficial’ – *bat-, batiza); – normatively rational evaluation (‘over’ – *wers-, wairsiza; *ubil-); – intellectually psychological evaluation (‘match, connect, join’ – *gMd-, юiuю); – emotionally psychological evaluation (‘desirable’ – *wal-). | 1915 | |||||
| 3573 | Diagrams of heneycosan-palmitin acid and heneycosan-stearin acid systems are investigated using differential scanning calorymetry. Phase equilibrium diagrams are discussed | 1915 | |||||
| 3574 | The article considers problems of preparation of the competent mathematics teacher. We contemplate the problem of revealing of pedagogical conditions and means which help to introduce modern models of training in the program of preparation of the future mathematics teachers. Also we focus on the role of special courses «Modern models of training» and «Intellectual education of pupils». We give examples of educational tasks which stir up informative activity of students and create conditions for formation of their professional competence. Keywords: competence, modern models of training, «enriching model» training, intellectual education | 1915 | |||||
| 3575 | The article considers the questions of technology of creation of multimedia electronic textbooks. The concept of a created educational portal for accommodation of electronic textbooks with systems of registration, testing is submitted. The technology of created textbooks on computer science and some sections of mathematics for high school is described. Keywords: electronic textbooks, an educational Internet - portal, systems of testing, computer science, mathematics | 1915 | |||||
| 3576 | The article considers the opportunity of solving the problem of logically prepared specialists training while organizing the students` independent work. Further the authors recommend to the teachers the methods of constructing and practical use of logical tasks. Besides, some peculiarities of the tasks of the type given above are investigated in the paper. Keywords: logical culture, logical tasks, independent work, the elements of external education. | 1915 | |||||
| 3577 | The paper, based on data of three languages of the same language family, but with different sociolinguistic status, demonstrates that the development of the language is determined mainly by sociolinguistic factors. Most of these factors are unique for each of the Chukchi-Koryak languages (and that is why the results are different) and one important factor is similar: bilingualism of native speakers and the impact of the Russian language. In the fi eld of grammar the infl uence of the Russian language is hidden from direct observation, and is expressed in development of forms and constructions with corresponences in Russian, and in removal of non-congruent ones. Keywords: language change, language contact, sociolinguistics, analytic, synthetic, localization, purpose constructions | 1915 | |||||
| 3578 | In the article the basic linguistic and style problems of the Azerbaijan nursery poetry written within last years have been investigated, basic results have been shown. The results show that in the new time Azerbaijan nursery poetry which has become rich as from subject – ideological point of view, from linguistic and style point of view has attained semantic shades. A number of features have been defined on the basic of creative work of the prominent nursery poets of Azerbaijan ( I. Tapdig, T. Elchin, M. Aslan and others). Keywords: nursery poetry, linguistic and style problems, subject-ideological point of view, semantic shades, creative work | 1915 | |||||
| 3579 | In the present paper the possibility of measuring general relativistic effects on the orbits of the inner Jupiter’s satellites are discussed. We consider for Amalthea J5 the question if the PN components of orbital precession can be isolated from the far larger Newtonian precession. The results of several numerical simulations have shown that all larger contributions of Newtonian perturbations can be modeled and subtracted out. Keywords: celestial mechanics, perturbation theory, satellites dynamics, relativistic effects, Jupiter’s satellites | 1915 | |||||
| 3580 | In his final article «Pushkin», Tynyanov has specified the two-sidedness of Pushkin’s semantics as a major factor of the poet’s literary evolution (“of catastrophic force and speed“). Semantic two-sidedness produces “varying” meanings and consequently can act as it were a regulator of contradictory understanding of Pushkin on the part of contemporaries and the latest literary generations. In this context, it is important to note the interest of Tynyanov to “a high ode”, having dual, two-sided nature. The Tynyanov’s formalistic attitudes excluded, on the one hand, the efficiency of psychological approach to the description of literary phenomena; on the other – created necessary conditions for forming up poetic forms, i.e. theoretically proved literary models. Keywords: Pushkin, “Ruslan and Lyudmila”, “Eugene Onegin”, Onegin’s stanza, semantic two-sidedness, “varying” meanings, dynamics of literary forms | 1915 | |||||
| 3581 | An important part is the formation of the professional preparedness of the student’s personality traits like independence, the ability to make responsible decisions, social and professional responsibility. These qualities are the components of the system of values that form the psychological readiness for marriage. Keywords: marriage satisfaction, educational support for the formation of the individual student | 1915 | |||||
| 3582 | The article discloses the concept and design techniques in the sphere of life safety during the period of preschool childhood. The algorithm of educational designing in the sphere of life safety among preschoolers includes the formation of educational aims in the sphere of life safety; modeling; construction of education in the sphere of life safety among preschoolers and identification of the technology in formation the culture of life safety among preschoolers. Designing educational environment life safety should ensure the interaction of the system, cultural, personal, action-reflexive approaches. Keywords: pedagogical designing, education in the sphere of life safety, design techniques of education during the period of preschool childhood, methods of approaching the educational designing in the sphere of life safety | 1915 | |||||
| 3583 | Phraseological combinations, which have a rich variety of structure features are considered. As they consist of one, two or more components, the first can be in the different cases of the noun. In these expressions, the second component can be a noun and a verb. Furthermore, the second component has a primary use in the epos. The first component of the phraseology in the epos, mainly is a noun, but here and maybe use other parts of speech. Keywords: epos, two-component phraseological unit, «Koroghlu», verb, declension, abstraction | 1915 | |||||
| 3584 | Modern society is focused on improving the performance of both technical and humanitarian areas. Modern humanitarian technologies are used in the training, education, allowing you to optimize these processes. Research activities of the teacher is a necessary factor in his professional competence. This determines the need to improve this activity. The most successful methodological approach to solving this problem, the author believes praxiological, and one of the most important mechanisms visualization. These reserves were used by the author to develop and test educational course for master’s programs “Design and assessment of educational systems”. Visualization, a relatively new pedagogy methodology used in teaching undergraduates, allowed to achieve high performance training and trainees’ satisfaction. This methodological approach and visualization techniques can be used for other training courses. Keywords: research activities of the teacher, praxeological approach, visualization, educational program, result of research activity | 1915 | |||||
| 3585 | The article considers the formation of “professional competence” term. Corresponding psychological and pedagogical literature was reviewed, correlative terms were analyzed. On the basis of information received the correlation between terms “professionalism”, “professional readiness” and “professional competency” was revealed and presented. Also, scheme presenting correlation of above mentioned terms was introduced. Specific features of professional competency of teachers working with disabled children were considered and analyzed. The structure of professional competency of such teachers was determined and presented in tabular form. Major components of professional competency revealing through three aspects: cognitive, practical and personal were identified and presented. Relation of these components formation ensures professional readiness of a teacher who works with disabled children. Keywords: professionalism, pedagogical excellence, professional readiness, professional competency, children with disabilities | 1915 | |||||
| 3586 | The article examines the feasibility of applying the project method in institutions of the municipal social services, based on the characteristics of the various population groups in need of social services, analyzes the problems of organizational, personnel, methodological and material support of project activities, presents the positive aspects of using the project method in the work of institutions of social service of the population with individuals and families in difficult life situations. Describes the work of the specialists of municipal institutions of social service with children and families to solve their socialization problems, which is carried out through socio-pedagogical support of concerned citizens and providing them with socio-educational services. Presents the definition of municipal social services, which is understood as the network of state and municipal institutions located in the territory of the municipality and are engaged in social service of citizens in accordance with applicable law. Presents characteristics of socialpedagogical activity of the specialists of municipal institutions of social service as one of the main tools of interaction with minors and families in difficult life situations. Specifies the main contradiction of using this tool in practice: elimination of the institute of social pedagogues in institutions of social protection in accordance with applicable legislation on social services for citizens of the Russian Federation, as well as the lack of normative embodied technologies of socio-pedagogical work in the area. Shows the expediency of the use of the method of sociopedagogical design in solving problems of socially vulnerable layers of the population. The main object of this work is the development and implementation of preventive work in the sphere of ill-treatment of children and violations of their rights, all forms of violence against the person, bad habits and socially dangerous diseases and the development of the overall outlook, the organization of leisure and health activities that will lead to a significant increase in the number of professional ideas and public initiatives to improve the activities of municipal institutions of social service to provide social services to the interested persons. Keywords: city social network; municipal social services; project; design; project activities; prevention; sociopedagogical technology; socio-pedagogical design; institutions of social protection of the population | 1915 | |||||
| 3587 | . | 1914 | |||||
| 3588 | In work the opportunity of creation of the concentrator of x-ray radiation capable is shown to collect radiation from a source of the small size from a corporal corner close to 4 p and to concentrate it(him) in the field of smaller, than area of radiation. It is reached (achieved) by use of special geometry of surfaces, along which the x-ray quantums are distributed by repeated reflections, under small corners of sliding. | 1914 | |||||
| 3589 | In the article it is shown, that the civilization is a necessary, constant aspect of culture. Each culture, cultural – historical type represent objectivation and an explication of cultural and civilized values as actualizations of cultural and civilized aspects of a human nature. Cultural aspect of a human nature is represented by need for creativity, for sense of the existence, for belief, for service to idea etc.; civilized aspect such as need for safety, well-being, care of posterity etc. Then, cultural values – Real, True, the God etc.; civilized values – family, validity, a cosiness etc. | 1914 | |||||
| 3590 | The article relates to the problem of showing up non original locally limited vocabulary stated in the XVII-th Century only in Siberian written language. The author suggests a system of methods of revelation and typology of regional non original vocabulary. Unpublished archival materials are put into scientific use. | 1914 | |||||
| 3591 | The article is focused on the state and status of the modern psychotherapy from the ethical and methodological aspects. It accentuates the problem connected with estimation of effectiveness of psychotherapy methods. It also discusses potentials of the humanitarian approach | 1914 | |||||
| 3592 | The problem of actualization and enrichment of personal experience of pupils by means of specially designed texts is investigated in the given article. The types of the educational texts promoting the attraction of subject experience of pupils, making active their emotional - estimated experience, developing intuition are allocated. The examples of such educational texts on one of the major themes of a school course of mathematics “ratio and proportion” are given in the article Keywords: intellectual education, personal experience, in detail - practical experience, intuitive, implicit knowledge, emotionally - estimated experience | 1914 | |||||
| 3593 | A concept of professional competence, summarized the experience of the Institute for Advanced Studies on preparation of trainers to organize professional development of teachers MKSH standards-based general education of the second generation. Keywords: teacher'sprofessional competence, competence-oriented standards of education | 1914 | |||||
| 3594 | This article deals with the concept “panoramic-pedagogical thinking”. It also proves possibility of its formation during high school education. It characterizes external and internal laws of formation process and principles corresponding to them. Keywords: panoramic-pedagogical thinking; concept of panoramic-pedagogical thinking formation; laws; principles | 1914 | |||||
| 3595 | In this article, we consider the gauge invariant approach to Lagrangian construction for higher spin fields. The method is based on BRST-BFV construction, can be applied to construction of Lagrangians both for massive and massless bosonic and fermionic higher spin fields, in Minkowski or AdS spaces, for fields with mixed index symmetry and fields without any algebraic constraints. Keywords: BRST-approach, higher spin fields, anti-de Sitter (AdS) space, irreducible representations, gauge invariant Lagrangian | 1914 | |||||
| 3596 | The article examines the main issues related to human constitutional characteristics in psychology and pedagogy. The analysis of literature relevant to this subject allowed revealing the topical problems of the constitutional types and mapping out the most important courses for further scientific research. Keywords: asthenic, athletic, body constitution, constitutional types, mesomorph, picnic, somatotype, ectomorph, endomorph | 1914 | |||||
| 3597 | The article presents the main concepts associated with transdisciplinarity objectivity in school education. Possibility of realization of transdisciplinary approach at a geography class by means of technology of development of critical thinking through reading and writing is shown. Keywords: transdisciplinarity objectivity, transdisciplinarity public work, transdisciplinarity knowledge, transdisciplinarity skills, transdisciplinarity results, technology of development of critical thinking through reading and writing | 1914 | |||||
| 3598 | This article examines the critical reception of women's literature, presented in correspondence of Goethe and Schiller 1798–1801 years. In European literature the becoming of canon of critical reception of women-authors’ works occurs at the end of the XVIII century and is associated with the names of Goethe and Schiller. Women's literary works in perception of classics intersects with the notion of “literary dilettantism” and different characteristics such as subjectivity, “fluidity”, “grace”, etc. The study of the corpusof the texts represented in the domestic criticism of the first half of the XIX century, reveals the criteria for evaluating women's literature which are identical to the German, European canon. Keywords: critical reception, women's literature, Goethe, Schiller, gender studies, literary dilettantism, female authorship, Russian-German literary interaction | 1914 | |||||
| 3599 | The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other. Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion | 1914 | |||||
| 3600 | Introduction. The image of a child in art is universal because it is associated with the widest range of problems: from socio-psychological to philosophical and cultural. The aesthetic complex of childishness turns out to be highly relevant for expressing the essence of the subject of the modern transition due to the specificity of the image of the child, which is associated not only with the ideas of naturalness and creative fantasy, but also infantilism and primitivism. Aim and objectives. The aim of this work is disclosure of the symbolic content of the motif and image complex of childishness in P. V. Krusanov’s novel “American hole” (2005). The objectives of the work are studying the role of the Child archetype (“Infant-Orphan”, “Divine Infant”) and the myth-folklore motifs associated with this archetype (“children in the forest”, “initiation”). Materials and research methods. The author of the article used the structural-semiotic method, the method of myth-restoration and the method of complex analysis based on the synthesis of literary theoretic, linguistic and philosophical-cultural approaches to the artistic text. Results and discussion. To express the essence of the subject of modern transition epoch, the aesthetic complex of the childishness is very relevant, because the child’s specific image means not only naturalness and imagination, but also infantilism and primitivism. In the novel “The American Hole” by P. Krusanov, the deep symbolism of the child’s image is created by play upon the Jung’s Child archetype (“Infant-Orphan”, “Divine Infant”) and the associated myth and folk motifs (“children in the forest”, “initiation”). Despite the prevailing in the text elements of the carnival, subjecting all its ideology and axiology to inversion, the mythological analysis of the plot allows us to reveal the serious meanings that constitute the author’s “message” to the reader. The plot of the transformation of reality in the game, organized by the extremely free artist Sergey Kuryokhin and the eternal boy Evgraf, cancels the idea of the inevitable elimination of childhood and childish in adult life. Conclusion. The author of the article comes to the following conclusions. Firstly, the game inversion creates in the novel by P. Krusanov axiologically ambivalent images of the modern transitional era. Secondly, the inconsistency of the image of the child becomes a means of identifying a modern person with his infantilism, on the one hand, and the cult of creativity, on the other. Thirdly, the child for the modern man continues to be a symbol of hope and spiritual enlightenment. Keywords: P. V. Krusanov, “The American hole”, child, childishness, play, image, motif, archetype | 1914 | |||||