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TSPU Bulletin is a peer-reviewed open-access scientific journal.

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3851

Stepanov V.E. HISTORY SOURCES OF ACTIVITY OF “PARTIES IN POWER” ON THE TERRITORY OF WESTERN SIBERIA IN THE 1990TH // Tomsk State Pedagogical University Bulletin. 2017. Issue 5 (182). P. 72-77

The availability of historical sources is the basis that significantly increases the objectivity of the study. Such historical documents are significant when studying political parties within the framework of modern Russian history, in order to avoid excessive politicization of judgments. Studying of history of creation and functioning of «parties in power» is directly connected with involvement in scientific turnover of regulations, data of archival funds, periodicals, propaganda materials and others. It allows to expand the range of information on this problem, creates conditions for carrying out the system analysis of activities of data of the organizations in the specific region. Analyzing conditions of the source base of work, it is necessary to state that insufficient representation in archival funds of the documents which are handed over by political parties and the politized movements became the main problem of the use of sources. Nevertheless, it would be desirable to note that this lack was met by the complex use of other groups of sources, at the same time the basis of source base owing to specifics of an object and an object of research was constituted by periodicals materials. In general the provided source base is sufficient for the solution of effective objectives and tasks both in quantitative sense, and in high-quality representativeness of the provided materials.

Keywords: party in power, historical sources, documents of political parties, periodicals, memoirs literature, reference media

1499
3852

Obvintseva O.V., Obvintseva T.O. REPRESENTATION OF THE CONCEPT SCIENCE IN THE STORY “ROADSIDE PICNIC” BY ARKADY AND BORIS STRUGATSKY // Tomsk State Pedagogical University Bulletin. 2021. Issue 4 (216). P. 91-99

Introduction. The article describes how the author’s individual concept SCIENCE is represented in a science fiction book “Roadside Picnic” written by Arkady and Boris Strugatsky. The introduction correlates the concepts of “linguocultural concept”, “literary concept” and “author’s individual concept”, substantiates the key role of the component «science» in expressing the essence of the science fiction genre, describes various methods of representing the linguocultural concept and the author’s individual concept, implemented in the literary text. Aim and objectives. The article aims at the representation of the author’s individual concept SCIENCE in a literary text belonging to science fiction discourse. Material and methods. The material for this research is the story “Roadside Picnic” written by Arkady and Boris Strugatsky in the genre of science fiction. The methodological basis of the research is represented by existing cultural linguistic approaches, according to which the linguocultural concept, transformed by the author in accordance with his/her own perception of reality, is represented by means of language in a literary text in the form of a literary (author’s individual) concept. The methodology for describing linguocultural concepts by Z. D. Popova and I. A. Sternin, which is used in this work, includes: etymological and definitional analysis of the concept name, identifying synonyms for the concept name, analysis of paremias and aphorisms, which include the name of the concept, associative experiment, frequency analysis, etc. To represent the linguocultural concept SCIENCE, general linguistic and specialized dictionaries of the Russian language were used. Results and discussion. As a result of the research we have built the structure of the content of the linguocultural concept of SCIENCE in the Russian language, including its conceptual and value parts; have represented the author’s individual concept of SCIENCE, verbalized in the literary text of the Strugatsky story and have carried out a comparative analysis of the content of the linguocultural concept of SCIENCE and the same-name author’s individual concept. Conclusion. It is concluded that the individual author’s concept SCIENCE, represented in the story “Roadside Picnic”, differs from the linguocultural concept SCIENCE in terms of the content of the nominative field: “work, occupation, profession» became the nuclear zone, and a new concept feature “objects of scientific research” appeared, bringing an additional meaning. The evaluative part of the author’s individual concept reflects the Strugatskys’ romantic, emotional view of science as the most important professional activity.

Keywords: linguocultural concept, literary concept, author’s individual concept, science fiction discourse, concept representation

1499
3853

Vitchenko N.N., Epp V.Y. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 90-94

.

1498
3854

Obukhova E.A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 50-51

.

1498
3855

Ovchinnikova A.P. To Metaphorical Use of the Adjective «Fresh» // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 54-58

The aim of this article is to analyze the meaning of the metaphorical epithet «fresh» in various utterances.

1498
3856

Uvarov N.N. Education Management // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 85-89

This article deals with detailed analysis of the state structure of Education in the Russian Federation. The autour dwells on the role of management structures of different levels, methods and principles of management and finally the author formulates requirements to the management structures.

1498
3857

Efanova L.G. - // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 96-98

-

1498
3858

Kiselev V.S. Concept of the Person in V.T. Narezhny’s Cycle «Slavic Evenings» // Tomsk State Pedagogical University Bulletin. 2004. Issue 3 (40). P. 27-32

In the article on the material of early stories by V.T. Narezhny included in the cycle «Slavic evenings» (1809–1826) the formation of the romantic concept of the person in Russian prose of the beginning of the XIX century is considered. The special attention is paid to transformation in the context of pre-romantic systems of values of educational Narezhny’s representation about human nature. In the work it is traced, as the new attitude of charcters (feeling of spiritual independence and aspiration to assert it) changes traditional norms of plot’s composition and brings to the forefront the social-psychological conflicts connected with the problem of alienation of the charceter.

1498
3859

Alekseyev V.P., Kuznetsov A.V. Algorithm and pro¬gram for continuous data array processing by the planned experiment method. // Tomsk State Pedagogical University Bulletin. 2005. Issue 7 (51). P. 61-67

During research of complex multifactor processes in which the main target parameter is influenced with set of factors, the theory of planning of experiment is applied. Thus values of factors are fixed in both parties from nominal value with the certain interval of a variation. We offer algorithm and the program of processing of arrays of factors with any deviations from the nominal value, received during experiment. The original approaches developed earlier are put in a basis. The specified pro¬gram can be used while optimization of physical, techni¬cal, economic and social processes.

1498
3860

Novikov I.A. Paganism and Christianity as Two Paths of Human Creature’s Rising // Tomsk State Pedagogical University Bulletin. 2006. Issue 7 (58). P. 83-86

The article presents the comparative analysis of two human creature’s ideals. These ideals are pagan one (hero) and Christian one (martyr). An attitude toward the supernatural eternity is identified as a main feature of both these ideals. Pagan confession negates supernatural essence and Christian one realizes this essence as an absolute foundation of itself. By virtue of this feature hero is a quantitative rising of humanity, multiplication and completeness of human strengths without qualitative originality. Hero is an object for separated aesthetic contemplation that is why this ideal negates an intercourse. Martyr is described by his belonging to supernatural Person. Eternity transforms transitory and transitory begins to express its belonging to eternity. Thereby martyr is a justified individuality that is a qualitative originality and a supernatural absolute intercourse. Martyr saves himself and others by means of his martyrdom.

1498
3861

Kruglova L.V., Sakharova I.E. The Peculiarities of the German Language Teaching at the Elementary Level. (on Results of Approbation of Leaning- Methodic Complex “Mosaik” on Basis of Educational Complex “Kristina”) // Tomsk State Pedagogical University Bulletin. 2006. Issue 9 (60). P. 94-97

The article deals with the problems of language teaching at the elementary level. The authors share their teaching experience in the educational complex “Kristina” (the kindergarten and elementary school).

1498
3862

Glukhov A.P. The Mass Media as a Resource of Ethnic Conflict Mobilization in Modern Russia // Tomsk State Pedagogical University Bulletin. 2007. Issue 1 (64). P. 14-18

This paper focuses on the analysis of media technologies used by mass communication media for the beginning of information war. Ethnic and nation conflicts are considered in the perspective of construction theory of society as initiated in the frames of information space.

1498
3863

Malanina V.A. Trends of Financial-Industrial Groups’ Development under the Conditions of Structural Transformation of the Russian Economy // Tomsk State Pedagogical University Bulletin. 2007. Issue 9 (72). P. 41-44

The article analyzes the change in the sphere of financial-industrial groups in the transition period and the period of structural transformation of the Russian economy. Integrated business groups are considered as probable participants of high-tech and infrastructural projects of national importance

1498
3864

Lopatkina E.V. THE COMPLEX OF METHODS OF STUDENTS’ INTERACTION WITH THE EDUCATIONAL TEXT // Tomsk State Pedagogical University Bulletin. 2009. Issue 5 (83). P. 20-24

The article presents the methods of students’ interaction with the educational text. The use of the complex of methods is regarded as the main condition of forming the educational text activity of students. The characteristic feature of the methods is as follows: they are aimed at the education of students’ cultural creative abilities while working with the text. The presented complex of methods is characterized by integrity and universality. A new interpretation is offered in the description of some known methods. The list of methods is supplemented with the authors methods published for the first time.

Keywords: the educational text, forming the educational text activity of students, the complex of methods, the methods of students’ interaction with the educational text, cultural creative abilities, reading strategy, reading tactics, arts of reading, standard of w

1498
3865

Kovaleva S.V., Shabanova I.A., Chirkova S.E. USING A VARIETY OF FORMS OF REPRESENTATION OF CHEMICAL INFORMATION FOR TEACHING CHEMISTRY IN HIGHER SCHOOL // Tomsk State Pedagogical University Bulletin. 2012. Issue 11 (126). P. 72-75

The basic forms of presentation of chemical information were considered in this paper: the specification of educational elements, the count, frame, reference notes, structural and logic scheme. The characteristics of each form, examples and tips on using these forms in the learning process were given.

Keywords: specification of educational elements, the count, frame, reference notes, structural and logic scheme

1498
3866

Ismiyanov V.V. IMPROVING THE EDUCATIONAL PROCESS OF ORPHAN STUDENTS AT TECHNICAL HIGHER SCHOOL IMPLEMENTATION OF THE PROGRAM “SUPERVISOR-TEACHERо // Tomsk State Pedagogical University Bulletin. 2013. Issue 13 (141). P. 63-65

The article revealed the problem of the educational process in technical universities, the lack of teachers, curators, academic groups of teacher education to work with students orphans. It provides the analysis of the number of employees in technical colleges of the Siberian region of the teaching staff with technical, classic and teacher education. It introduced in the educational process with the students orphaned technical college developed, sciencebased program “Curator-teacherо for the training of teachers, supervisors involved in managing the process of educating students for the orphans of successful adaptation to the educational environment through the organization of the theory and practice of athletic activities.

Keywords: adaptation, curator, program, physical activity, student-orphan

1498
3867

Babenko I.I. EXPERIENCE OF DESCRIPTION DISCOURSE PRODUCTION’S FACTORS: REGIONAL THEMATIC LINGUISTIC-CREATIVE PUPILS’ COMPETITIONS // Tomsk State Pedagogical University Bulletin. 2014. Issue 2 (143). P. 62-67

Special aspects of thematic pupils’ competitions as a regional minority discourse situation and linguistic and extra linguistic factors of discourse production are researched in the article. Particularly, it was settled that the clue factor of this discourse is an invariant character of compositions’ form and content’s elements that is determined with extra linguistic factors; for example, specification of the competitions, social and age, communicatory and etc. factors of discourse participants, discursive uniqueness of regional information environment and so on.

Keywords: discourse situation, factors of discourse production, pupils’ linguistic-creative

1498
3868

Simkin A.N. OPPORTUNITIES OF DEVELOPMENT OF TOURIST RECREATIONAL POTENTIAL OF TOMSK AND KOZHEVNIKOVO AREAS OF TOMSK REGION // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 75-79

At studying recreational opportunities of the territory it is expedient to consider local climatic features, relief, hydrographic network, ground, fauna and flora, and also readiness of infrastructure of an area for residing and rest of tourists. Considers opportunities of development of rural tourism. Owing to a southern arrangement of considered territory, the climate is warmer, and fauna and the flora is more various than in other areas of the region. The flat relief simplifies construction of new roads and accompanying infrastructure. Presence of especially protected natural territories promotes development of ecological tourism. Tomsk and Kozhevnikovо areas of Tomsk region are the most southern and densely occupied, with the most developed high system, with a lot of cafes and hotels, welfare and sports objects, for example, temples, museums, stadiums in comparison with other areas of Tomsk region. Hence, these areas have the greatest recreational potential.

Keywords: tourism, recreation, nature sanctuary, near settlement cedar forest, ecological track, specially protected natural area

1498
3869

Vorobyeva S.Y. METHODS OF PRESENTATION MALE AND FEMALE ELEMENTS IN THE NOVEL BY L. ULITSKAYA “THE CASE OF KUKOTSKIY” (GENDER ASPECT) // Tomsk State Pedagogical University Bulletin. 2016. Issue 3 (168). P. 140-144

The article analyzes the methods of representation of gender awareness of the women authors based on the novel by L. Ulitskaya “demonstrates the methods of their detection and systematization. Based on the analysis of different types of imagery and formed in the text of the novel aesthetic integrity makes an attempt to reconstruct the gender-oriented ethical concept of the author. Identified during the analysis techniques are representative of the “feminine” type letters, because they have the appropriate symbolic content. For example, the machismo manifests itself in the motif of the “cast”, “objective”, feminine declares itself by the motive of the special life “order”. Acting in the process of writing as the translators of the consciousness of the authoress, engaged in the search for her own identity and in the expression of her own social preferences, the revealed motifs also represent various gender behaviors. Thus, specifically manifested in the character of correlation of the signifier and signified complexes, male and female elements manifest themselves primarily in different value orientations in relation to reality.

Keywords: gender, discourse, female subjectivity, ironic way, renomination, structure, feminine letter

1498
3870

Korneenko T.N. FEATURES OF DEVELOPMENT OF STUDENT’S REFLECTIVE COGNITIVE ACTIVITY IN THE LEARNING PROCESS // Tomsk State Pedagogical University Bulletin. 2017. Issue 4 (181). P. 71-76

Russian society is in need of the people that quickly adapt to the changing world, are capable for continuous selfeducation and self-improvement. Therefore, the quality of subjectivity becomes the leitmotif of the educational process at the university. The fullest development of this quality can be the result of reflexive cognitive activity. The article offeres an idea of level representation of cognitive educational activity of the student: operational activity - cognitive activity – reflexive activity – individual activity. It is based on the transition of the subject from one mode of interaction with the text of the cultural reality to another. Reflection is the basis, the means and the result of cognitive activity of the student. One important feature of the construction of the educational process with regard to the level structure is a non-technological approach to it. Educational practice is the practice of creative interaction with the student, which gives rise to his own mechanisms of interaction with the culture of the text. Educational practices let you organize the interaction with the student taking into account his subjective capabilities.

Keywords: personality, educational event, reflection, subject, subjectivity, cognitive activity

1498
3871

Asipova N.A. SOCIAL AND PEDAGOGICAL SUPPORT OF STUDENTS AND ITS INFLUENCE ON THE TRAINING OF FUTURE TEACHERS // Tomsk State Pedagogical University Bulletin. 2019. Issue 8 (205). P. 105-110

Introduction. The study of the issues of social and pedagogical support of students in the conditions of a modern university; the study of their expectations in this regard is because all students need such support. Students of pedagogical areas are especially in dire need, the majority of whom, as a rule, come from a family of teachers who themselves need strong social support from the state. The problem is compounded by the fact that in the Kyrgyz Republic issues of supporting pedagogy have not been studied both theoretically and practically. Material and methods. Based on the foregoing, the purpose of the article is to determine the essence and content of the socio-pedagogical support of students, to reflect their expectations in this regard and to determine further ways of implementing the considered aspect in the preparation of teaching staff. The study used theoretical and empirical methods (analysis of scientific and pedagogical literature on the topic, observation, survey, interviews, questionnaires, the study of documentation and experience in organizing students’ life at four universities of the Kyrgyz Republic). All these methods were used to study the state of the theory of socio-pedagogical support and the expectations of students in the conditions of a modern university. Results and discussion. Studying the problem of social and pedagogical support of students shows that modern students who study at the pedagogical faculties of universities of the Kyrgyz Republic need social and pedagogical support. That means: pedagogical assistance in organizing students’ life, enhancement of culture of behavior in a multinational environment, developing leadership qualities, psycho-pedagogical assistance in establishing contacts in the student environment, etc., on which the effectiveness of training future teaching staff in a university depends. Conclusion. The results of the study show that the problem of social and pedagogical support for students today remains one of the important aspects of the activities of universities, as it is related to providing assistance in the social, educational, spiritual development of students and is one of the important conditions for the preparation of future teachers and their social development.

Keywords: students, social support, pedagogical support, students’ expectations, influence of the educational environment, pedagogical branches, training of future teachers

1498
3872

Manankova R.P. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 3-3

.

1497
3873

Filonov S.V. The problems of Russian liberalism of the new millenium boundary. // Tomsk State Pedagogical University Bulletin. 2000. Issue 3 (19). P. 56-59

This article represents by itself the historical survey of the Russian liberal phenomenon. The main author's thought is contained in that during all the times of the lib¬eral ideas existence in Russia, they penetrated in a kind of philosophic and religion discourse of intellectuals only. Thus the liberal traditions appeared in the narrow layer of Russian society.

1497
3874

Sakharova Z.E. The Joining of Russia into WTO and Some Problems of Employment in Conditions of a Modern Demographic Situation // Tomsk State Pedagogical University Bulletin. 2005. Issue 5 (49). P. 101-102

The article is devoted to demographic situation in Russia. It allows formulating more precisely the basic problems of development of domestic economy. Studying prospects of development of Russian economy is especially important in view of its introduction into WTO by the end of 2005.

1497
3875

Chesnokov A.V., Baranova N.I. Axiological Aspects in the Process of Professional Training of Physical Culture Teachers // Tomsk State Pedagogical University Bulletin. 2007. Issue 5 (68). P. 40-42

Motor preparedness has important meaning for a physical culture teacher. The authors of the article attempt to trace the influence of special qualities and abilities on the axiological orientations of this category of teachers. The research was carried out by means of questionnaire in which more then one thousand of a respondents took part. As a result of the data elaboration, a tendency was discovered. The higher motor preparedness of a physical culture teacher, the higher pedagogical qualification must have the respondent, under equal status, and thе more marked his target and motivation reasons for increasing his pedagogical qualification

1497
3876

Lezhnina L.V., Shishkovskiy V.I. Conceptual bases of integration of the russian and european educational systems // Tomsk State Pedagogical University Bulletin. 2007. Issue 6 (69). P. 115-119

It is impossible to reduce all reforms in the Russian education only to Болонскому to process. Russia should have the national educational politics and in parallel with participation in Болонском process forms the specific education system, proceeding from internal needs of the country and being guided on global tendencies. On the one hand, the academic bachelor is as well as possible entered in the new educational environment with sound fundamental education which after successful development of educational program of high school in a condition to combine process of vocational training and professional work. On the other hand, it is very important to develop a direction connected to realization of innovative educational programs on the basis of separate high schools

1497
3877

Akhmerova D.F. The Problem of Personal Readiness of Pedagogical Colleges’ Students for Pedagogical Communication // Tomsk State Pedagogical University Bulletin. 2007. Issue 7 (70). P. 148-150

The article concerns with the questions of personal readiness for pedagogical occupation and communication. It is devoted to the results of the domestic scientists’ investigations revealing the nature of professional readiness for pedagogical communication. Special attention is paid to determination and interpretation of the components’ nature of students’ readiness in pedagogical colleges. The article applies to college teachers and psychologists

1497
3878

Shabanov L.V. The Comparative Analysis of Youth Subculture and Its Representatives in Cultural-Historical Field of Myths and Discurses of the Russian Society // Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 44-53

The author of the article conducts the analysis of discurse of four epochs (the second half of the XX century), which, anyhow, present in our lives in the from of texts, mental reflections, ascriptions and other social artifacts. The Main milestones for social-philosophical analysis in genesis of studied phenomenon become periods "sixties", "seventies", "eighties" and "nineties" years of Russia

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Kiryushina O.N. METHODOLOGICAL BASES OF THE ESTIMATION SCIENTIFIC POTENTIAL OF AN EDUCATION SYSTEM // Tomsk State Pedagogical University Bulletin. 2010. Issue 2 (92). P. 24-29

Resources of scientific potential concern to number of the major factors determining success of reforming of education. The scientific potential is formed with set of dissertations and the scientific staff of the top skills. Revealing of directions of development of resources, and accordingly process of reforming, is achievable on the basis of generalization of researches in the field of education. The estimation of reforming of an education system is possible with use of the offered methodology of generalizing research.

Keywords: reforming of education, scientific and pedagogical activity, scientific potential, resources, the scientific schools, generalizing research, laws, methodology, the system approach, the multipleparameter information

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3880

Semenova E.N. EMPLOYMENT OF THE SERVICEMEN’S FAMILY MEMBERS IN WEST SIBERIA DURING THE GREAT PATRIOTIC WAR (1941–1945) // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 58-63

An important aspect of the social policy of the war years is considered: the employment of the servicemen’s family members. The forms and methods of this work and its results are showed.

Keywords: the Great Patriotic War, West Siberia, families of servicemen, social policy, employment

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3881

Fedorinova Z.V. THE USE OF CASE-METHOD FOR HUMANITARIZATION OF EDUCATION IN TECHNICAL UNIVERSITY // Tomsk State Pedagogical University Bulletin. 2012. Issue 4 (119). P. 90-92

The paper is devoted to solving actual problem of higher technical education namely the process of its humanization and humanitarization through the introduction of case-study method into the learning process. The results obtained confi rm new possibilities of case-study method as a means of forming transcommunicative competence of the participants of educational activity which includes sense-building and means new quality of communicative process. The article is of interest to specialists in the fi eld of psychology, pedagogics, methods of teaching professional foreign language.

Keywords: the process of humanization and humanitarization, educational activity, case-study method, transcommunicative competence, sense-building

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3882

Veleten O.S. DEVELOPMENT OF DESIGN AND RESEARCH ABILITIES OF SIXTH-GRADERS AT THE MATHEMATICS LESSON IN THE COURSE OF PARTICIPATION IN THE PROJECT «CREATION OF THE TRAINING TABLE ON THE SUBJECT "DIVISIBILITY SIGNS"» // Tomsk State Pedagogical University Bulletin. 2013. Issue 9 (137). P. 137-142

Effective forms of educational activity are design and research activity of students. In the article the general and distinctive characteristics of these concepts are allocated; the expediency of inclusion of such forms of activity into process of mathematics studying of teenagers is proved; the experience of the organization of the project “Creation of the training table on the subject “Divisibility Signs” with pupils of the sixth grade is described; the bilateral analysis of efficiency of each stage of design activity of students is provided: from the teacher and from students (on the basis of their questionnaires).

Keywords: system and activity approach, design activity of students, research activity of students, competences

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3883

Abaturov I.A. THE RESEARCH OF PROFESSIOANAL MOTIVATION OF STUDENTS WITH PEDAGOGICAL MAJORS // Tomsk State Pedagogical University Bulletin. 2014. Issue 3 (144). P. 127-130

The formation aspects of professional motivation within educational activity are observed. The rise and development features of students’ professional motivation in various study periods are analyzed on the basis of research data evaluation and generalization.

Keywords: motivation, educational activity, professional activity

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3884

Khalfina R.R., Bakiyev D.A., Minullin A.Z. FEATURES OF PSYCHOLOGICAL FORMATION OF STAFF OF LAW-ENFORCEMENT BODIES IN THE COURSE OF OFFICIAL ACTIVITY // Tomsk State Pedagogical University Bulletin. 2015. Issue 3 (156). P. 68-71

The article presents the results of psychological research of staff of law-enforcement bodies of Ufa legal institute. In the course of research it is established that the professional experience of more than 4 years creates the conditions of professional growth of the identity of staff of law-enforcement bodies which determines the formation of steady personality traits, expressed in high subjective assessment of health, activity and mood, the reduced neyrotizm, personal and situational uneasiness, prevalence the extrovert properties of the personality. The obtained data expand and supplement knowledge and ideas of influence of professional official activity on the identity of staff of Department of Internal Affairs.

Keywords: Police officers, psychological formation, personal and situational uneasiness, extraversion, neurotization

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3885

Galashova N.B., Kamarova N.A., Chernykh E.I. NON-STANDARD FORMS OF ADVERTISING EXPOSURE: MARKETING EFFECT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 63-68

The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other.

Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion

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3886

Kurovsky V.N., Mikhal’tsova L.F., Voronin B.S. INNOVATION STRATEGY OF RUSSIAN AND FOREIGN PARTICIPANTS OF THE PILOT ACTIVITIES FOR CREATIVE SELF-DEVELOPMENT AS A MODERN TREND OF PROFESSIONAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2017. Issue 5 (182). P. 87-94

The article actualizes the problem of implementation of innovative strategies for creative self-development of Russian and foreign students in vocational education, presents the content of the phenomena of «innovation strategy», «creative self-development», «vocational education», reveales modern trends of the Russian professional education, the importance and relevance of the innovation strategy in the process of modernization of Russian education based on priority documents of Russian education development. Considers the components of the innovation strategy: the implementation of the concepts and pedagogical technology of the formation of value orientations for creative selfdevelopment, expanding educational space, implementing different areas and forms of cooperation. The authors reveal the system of valuable and semantic orientations which includes: humane and moral values (internal harmony, altruism, tolerance, wisdom, emotionally positive attitude towards people and the world), cooperation values (aspiration to personal and professional self-development, ability of creation of a scientific project, training in the new strategy of behavior, aspiration to the maximum creative realization in educational and extracurricular activities, improvisation, intuition and openness to communication), values of orientation to creativity (the strategy of creative self-development, ability to generate the new ideas, the value for creative self-development, internal motivation on creative selfdevelopment, creativity, commitment, autonomy of thinking, behavior and activity, high intellectual level, experience of the solution of creative and research tasks), social values (health, freedom as a possibility of choice, aspiration to selfdevelopment, aspiration to self-determination, ability to overcome difficulties, leadership). The results of implementation of innovation strategies of Russian and foreign participants on creative self-development are provided.

Keywords: innovation strategy, innovative strategy, creative self-development, professional education

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3887

Kositskaya F.L., Matyukhina M.V. ON THE QUESTION OF THE SPEECH GENRE PALETTE OF THE MEDICAL DISCOURSE // Tomsk State Pedagogical University Bulletin. 2018. Issue 7 (196). P. 43-47

The article deals with the results of a study devoted to medical discourse and its speech genre differentiation in the communicative space of Great Britain, France, Russia (three countries). The medical discourse is one of the oldest discourses, since it is about the main, basic values of a person ‒ his health and life. The humanity strives to increase the duration and improve the quality of life. The Medical discourse refers to the institutional discourse, as it serves a special institution, the social stratum – the medical community. The polydiscursivity is a characteristic of the medical discourse,that is born at the intersection of scientific, academic, legal, advertising, commercial, pharmaceutical, cosmetic and medical discourse proper, which is the leading discourse in this symphony of discourses. The speech genre palette of the medical discourse is extensive and diverse. The study deals only with the written speech genres of the medical discourse, which have their own characteristics. The written speech genres of the medical discourse are characterized bythe logical alignment, reasonableness, coherence, preparedness, a consistent development of the theme, the selection of linguistic means, the graphical representation on paper and the distance in time. They are visually perceptible and can be reproduced many times. The Russian medical discourse proper, in contrast to the English (British) and French medical discourses, is characterized by the largest number of the written speech genres, which is due to the extralinguistic factors: national, political, socio-cultural, legal, historical.

Keywords: medical discourse, genre, speech genre, speech genre palette, Russian medical discourse, medical discourse proper

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3888

Kosogova A.S., Kalinina N.V. SYSTEMATIC THINKING AS A BASIS FOR CULTURE BROADCAST METHODS OF FUTURE TEACHERS’ PROFESSIONAL WORK // Tomsk State Pedagogical University Bulletin. 2018. Issue 8 (197). P. 135-139

The article considers the features of system pedagogical thinking in the contemporary socio-cultural situation as a basis for culture of translating the techniques of professional work of the future teachers, and highlights its characteristics. Presents the conditions to enable the development of system thinking. The emphasis is placed on mastering of «knowledge management» system and metasubject activityin the field of education, understanding the essence of the noosphere society development strategy; consideration of the process of training and education of future teachers as a complex self-organizing, open system. The examples of implementation of the conditions identified in the educational practice of training future teachers are given. The positive dynamics of such characteristics of system thinking in future educators as understanding of the integrity of the nature of our planet, the unity of its processes, the natural connection of man and his Motherland, as well as the understanding that any activity and form of human behavior in nature and with society must be consistent with the laws of nature; strengthening the regulatory regulation of behavior in a situation of moral choice; the desire for professional self-development, the expectation of success from the implementation of their own actions. The features of the organization of classes (lectures and seminars) on pedagogical disciplines are described, which can be taken into account as guidelines for building work to improve the efficiency of teacher training.

Keywords: systematic pedagogical thinking, culture of broadcasting methods of professional activity, consistency, integrity and the integrity of the future teacher’s personality, noosphere development strategy

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3889

Tchernyavskaya Y.O., Tubolztceva D.E. ART ORIGINALITY OF “HORROR STORIES” BY RONSHIN // Tomsk State Pedagogical University Bulletin. 2019. Issue 6 (203). P. 77-86

Introduction. Valery Ronshin’s works belong to the phenomenon of the two-address literature, i.e. they are focused on children’s and adult audiences and contain considerable pedagogical potential by actualizing important moral and ethical problems for the education of teenagers and children. On the other hand, the simplified form of narration that does not require reader’s considerable intelligent efforts, as well as the use of devices of the popular literature show the author’s attempt to entertain, amuse the reader. The aim of the work is to analyse Ronshin’s “horror stories” and to prove that his works concern popular literature. Material and methods. The material of the research is the works by Ronshin written in the genre of “horror story” (by the author’s definition). In the paper, the methods of comparative and motive the analysis are used. As a theoretical base, the works of Russian literary critics were used: E. M. Meletinsky, M. A. Chernyak, O. N. Grechina, M. V. Osorina, E. A. Polevaya, A. I. Kulyapin. Results and discussion. Valery Ronshin uses images, motives, genres of traditional folklore (a horror story, a fairy tale, a joke, sadistic rhymes) that are familiar to each reader since childhood. In such a way, the author accomplishes, firstly, the effect of the recognition facilitating the reader perception of similar works, secondly, the task to entertain is realized. In spite of the fact that Ronshin’s books are focused on the children’s audience, which is shown by a colourful cover, illustrations in “naïve” or children’s style, the use of traditional children’s folklore genres, his works are addressed to the adult audience as they contain the elements of black humour, the comic devices that are aimed at adults (alogism, devices of discrepancy of the used means, discrepancies of hero’s behaviour to the circumstances, invectives), elements of physiologism. The central problem of the analyzed works is a pedagogical incapacity of parents, unreadiness to the dialogue with children. Conclusion. Valery Ronshin creates works actualizing important educational problems, uses formulas and devices of folklore genres with the purpose to amuse, entertain the reader. His stories should be attributed to the phenomenon of popular literature that inherently aimed at entertainment, escapism, the use of traditional plots and genres.

Keywords: Valery Ronshin, scary stories, horror stories, literary fairy tale, two-address literature, children’s literature

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3890

Vladimirova S.B. DISCOURSE STATUS OF TEXTS OF FORENSIC MEDICAL EXAMINATION // Tomsk State Pedagogical University Bulletin. 2019. Issue 7 (204). P. 7-16

Introduction. The article deals with a question of the discursive status of forensic medical examination texts, the existence of a separate sub-discourse of the forensic medical examination, which is at the intersection of medical and legal discourses, and its place in the typology of institutional discourses. The need to distinguish the discourse of forensic medical examination as a separate subtype of discourse, the description of its model and the study of it as a multidiscourse phenomenon is due to the peculiarities of the interaction of the two institutional discourses with a high level of formalization and ritualization. The aim of the article is to determine the status of the forensic medical examination (SME) as an area of social, professional and textual activity, its place in the typology of institutional discourses. Material and methods. The model of describing the institutional discourse of V. I. Karasik was chosen as the main methodological dominant. This is due to the fact that the studied area belongs to the sphere of institutional interaction, and the fact that this model allows one to identify own discursive parameters at the stage of initial analysis. This theory of discourse analysis makes it possible to define categories such as “participants of communication”, “conditions of communication”, “organization” and “methods of communication”. The material for the study was the full texts of 10 opinions of forensic doctors with a total volume of more than 100 pages, taken at a professional forum of forensic doctors of Russia in the section “Consultation Center”. Results and discussion. Communicators in the field of forensic medicine have a different status than participants in medical or legal discourse. The main type of communication is the type “doctor-forensic scientist – the examined”. Communication places are medical and legal organizations, as well as scientific organizations and events. The goals of the forensic doctor as a participant in the communication “forensic doctor – the examined” go back to legal discourse, while the strategy used is medical. The nuclear genre of discourse is the opinion of the medical examiner, which applies to both legal and medical discourse, and also contains a large number of discursive formulas, stable and specific. Conclusion. The main parameters of communications in the field of forensic examination correspond to the models proposed by V.I. Karasik, however, is not reduced to either legal or medical discourse. Based on the results of this study, a forensic medical examination may qualify for the status of a specific interdiscourse area.

Keywords: discursive status, medical discourse, legal discourse, forensic-medical examination

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Petrova V.N. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 72-75

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Golovchiner V.E. - // Tomsk State Pedagogical University Bulletin. 2003. Issue 1 (33). P. 95-96

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Kanov V.I. Natural Factors of Production in Modern Economy // Tomsk State Pedagogical University Bulletin. 2003. Issue 5 (37). P. 18-21

The article gives characteristics of natural resour¬ces' peculiarities as elements of ecological systems, their similarities and distinctions from industrial means of production. It also underlines unique characteristics of nature and benefits to which production technolo¬gies should be adjusted.

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3894

Kostyukova T.A. Pedagogical Meaning of Buddhism's Ideas // Tomsk State Pedagogical University Bulletin. 2004. Issue 5 (42). P. 161-167

The article is devoted to the pedagogical analysis of values, content, and methods of one of four traditional spiritual Russian practices - Buddhism. Philosophical ideas of liberation are considered here as well as original understanding of life and nature, laying in the basis of Buddhism pedagogical tradition. In the article pedagogical interpretation of Buddhism methods (concentration in inner life, special diet, limitation, meditation etc. are regarded. The article Is of interest for scientists, psychologists, philosophers, teachers and students of higher pedagogical educational establishments.

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3895

Dashevskaya O.A. Indian Philosophy as the Base of Anthropological Model of the World in the Works by D. Andreev // Tomsk State Pedagogical University Bulletin. 2005. Issue 6 (50). P. 51-57

An "Indian" direction in works by Daniil Andreev is elaborated. As it is shown that the categories of oriental culture become the base of the metaphysical conception of a human. D. Andreev is guided by the Indian outlook, solving the problems of human's origin, the meaning of his existence and the nature of ego.

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3896

Nikitin A.P. RUSSIAN MENTALITY AND CONSERVATISM // Tomsk State Pedagogical University Bulletin. 2010. Issue 5 (95). P. 16-21

The article is devoted to the use of specific conceptions «mentality» and «conservatism» in social and humanities sciences. The main idea is connected with sociocultural direction. The author describes the versions of discover of conservatives tendencies in Russian mentality.

Keywords: mentality, conservatism, conservative mind, holism, concreteness, intuition

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3897

Ovsyannikova S.B. PROFESSIONAL SELF-IDENTIFICATION AS REALIZATION MEANS OF PERSONALITY ACTIVE POSITION // Tomsk State Pedagogical University Bulletin. 2011. Issue 4 (106). P. 139-144

This article is devoted to the questions of professional self-identification of students, in state and private institutes. Such questions as personal activity, motivation in professional orientation when choosing a career are described in the article. The dynamics comprehensive whole of students’ professional formation is characterized on the base of empirical data integrated results. Main features of the future specialists’ professional development are also considered in this article.

Keywords: professionalism, professional self-identification, activity, life attitude

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3898

Voytekhovskaya M.P., Tayurskiy A.I. THE INTERACTION OF HIGHER VOCATIONAL AND GENERAL EDUCATION AS AN IMPORTANT POTENTIAL RESOURCE FOR THE DEVELOPMENT OF TEACHERS // Tomsk State Pedagogical University Bulletin. 2012. Issue 3 (118). P. 238-241

Achievement of the new quality of Russian education and implementation of high mission entrusted to the school in creation of the competitive society of the 21st century is possible only by joint efforts of the teachers of secondary and higher education. In Tomsk region there has been accumulated some experience of this interaction and the task of unification and coordination of higher education institutions to interact with general education institutions.

Keywords: modernization of education, collaboration with institutions of higher education institutions of general education, development of teaching capacity, quality of education, professional development of teachers

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3899

Skripkina N.V. SOCIAL-PSYCHOLOGICAL ANALYSIS OF THE SYSTEM OF INDIVIDUAL EVALUATION SETS IN TEACHERS FROM EDUCATIONAL INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2012. Issue 6 (121). P. 131-136

The article is the result of study of the system individual valuation sets in 112 teachers from educational institutions. The study brought out the structure of professional attitude towards children of the teachers from educational institutions.

Keywords: system of individual evaluation sets, personal attitude towards children, attitude towards children of the teachers from educational institutions

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3900

Suvorova I.V. DISTANCE EDUCATIONAL FORM OF TEACHING HANDICAPPED CHILDREN // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 124-127

The article describes distance learning as one of the forms of teaching handicapped children. The article deals with components of distance learning as a system; the requirements that informational technologies should meet.

Keywords: distance learning, handicapped children, people with special needs, informational technology

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