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| 5051 | The article touches on the problems of self-development process of world economy special outline - a scientific and innovational one. The authors analyse the process of building up and bringing into use national worker's intellectually creative potential. | 1726 | |||||
| 5052 | The article presents the methods of students’ interaction with the educational text. The use of the complex of methods is regarded as the main condition of forming the educational text activity of students. The characteristic feature of the methods is as follows: they are aimed at the education of students’ cultural creative abilities while working with the text. The presented complex of methods is characterized by integrity and universality. A new interpretation is offered in the description of some known methods. The list of methods is supplemented with the authors methods published for the first time. Keywords: the educational text, forming the educational text activity of students, the complex of methods, the methods of students’ interaction with the educational text, cultural creative abilities, reading strategy, reading tactics, arts of reading, standard of w | 1726 | |||||
| 5053 | The article deals with psychological and pedagogical concept and the system of updating creativity and ways of its realization, as in the educational process of pedagogical higher school, and in the professional development of teachers. It shows the system of actualization of creative potential, whose components are diagnostic, educational and resource. Psychological pedagogical support of the educational process is carried out during the implementation of the technologies, forms and training methods that ensure mainstreaming of creativity and necessary for the implementation of creative activity. Keywords: update, creativity, psychological and didactic diffi culties, conditions of actualization of creative potential | 1726 | |||||
| 5054 | This article considered the issues of automation of educational process management in the university at the dean’s office. The paper analyses the object domain tasks that performed by university division (dean’s office), and as a result was created an information model of the dean’s office activity. Comparative analysis of modern information systems architectures in the field of the educational process automation is concluded on the efficiency of client-server architecture that operates in environment of a pedagogical university. Keywords: education process management, automation of educational process, information system architecture | 1726 | |||||
| 5055 | The article is devoted to the detecting of the influence of family life and political image of the Russian ruling dinasty in the XVI–XVII centuries on maintaining of autocracy and weakening of kinship ties within Russian family. Keywords: Russian state, ruling dinasty, patriarchal type of family, evolution of marriage and family relations | 1726 | |||||
| 5056 | Adequate reproduction of the national-cultural color of the text is always at the center of the translation and accentuates the problem of the interrelation between language and culture. The translation of the works of the XIX century with the specific style and a large number of obsolete words and realities is complicated because of the need to preserve the historical color. The national coloring of the work is manifested in such elements of the text as the plot, characters, individual realities, which are the most “nationally” painted vocabulary, situations that at first glance do not have a pronounced national character. When translating, there is often a situation where cultural information, understandable to the native speaker, does not correspond to information contained in the target language. The analysis showed that in the English version of the story, the denotative meaning of the original language units is preserved in most cases. However, the connotative significance of realities is often lost, which damages the reproduction of the national color of the story. During the transfer, a significant part of the stylistic specificity of Gogol disappeared. The title of the cycle “Evenings in Little Russia”, which led to the change of the name of the stories (“An evening in May”, “Mid-summer evening”), removes the accent on the national color of Dikanka made by Gogol. Successful reception of preservation of national color can be considered transcription of realities and transfer of its content as a descriptive expression. In some parts of the text, in particular where appropriate equivalents are used, interpreters manage to convey the national flavor of the story, but in most cases the national color is lost. Keywords: national color, equivalence, non-equivalent lexis, realia, anthroponym | 1726 | |||||
| 5057 | Afanasyeva A.S. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 48-52 . | 1725 | |||||
| 5058 | The article deals with the analysis of the role of a tax unit at enterprise, its tasks, aims and general questions. The notions and general principles are realized in the article, also and the author showed the importance of the taxation planning for the enterprises. | 1725 | |||||
| 5059 | Axiological criteria of educational systems measuring are braking with a solving of cooperation of utopia ideas and philisophical bases of education | 1725 | |||||
| 5060 | The article deals with the theme of torn consciousness as integrative component of all Dmitry Prigov’s creativity. This feature of thinking is being built to representations about the duality of Russian culture as its fundamental properties. Keywords: conceptualism, torn consciousness, comic, pathetique, binary culture. | 1725 | |||||
| 5061 | The article deals with the structure of an electronic portfolio of the department at a higher school as an innovative mechanism, enabling to encourage academic staff of a higher school aimed at establishing an innovative lifestyle system of higher learning which is to improve the quality of the educational services provided. Keywords: informatization of education, innovative pedagogical technologies, electronic portfolio of a chair, education quality | 1725 | |||||
| 5062 | The article deals with the notion “tolerance” from the point of view of different authors. It focuses on the physiological tolerance and tolerance toward disabled students. The pedagogical experiment proved the required conditions of development of tolerant attitude to disabled students. The author has come to the conclusion that organization of special psychological and pedagogical teachers’ training to teach disabled students in the conditions of integrated education is essential. Keywords: tolerance, disabled students, pedagogical conditions, integrated education, faculty, psychological and pedagogical training, higher school | 1725 | |||||
| 5063 | The presented results of research specify data on influence of short-term loadings on visual system. According to registration of thresholds of electro sensitivity, electro ability, electro retinogram and the caused potentials it is possible to draw a conclusion that more expressed changes in peripheral and central departments of visual system arise at action short-term physiological hypoxia. Keywords: short-term visual loading, electro retinogram, the visual caused potentials | 1725 | |||||
| 5064 | The article deals with the questions about teacher-musicians training for scientific and research work at universities. The ideas of personal and creative approaches for scientific and research work of students and their cowork with teacher-musicians are stated. Peculiarities and opportunities of educational and scientific platform creation in the context of teacher-musicians practice are revealed. Keywords: art, music, professional competence, personality, education, music pedagogy | 1725 | |||||
| 5065 | The article deals with the main theses, approaches and concepts of development and preservation of health of students’ personality within the process of realization of the concept of nature and culture corresponding education. They are: development, self-development of personal (intellectual, creative and etc.) students’ potential; preservation of their health; improvement of training quality and quality of specialists training. The investigations of the authors and postgraduate students proved theoretically and confirmed experimentally the possibility and effectiveness of these problems-solving within nature and culture corresponding education. Keywords: conception, concepts of nature and culture corresponding education, development and preservation of health of students’ personality, quality of training, education | 1725 | |||||
| 5066 | Discusses the development of ideas about gender and sexual education of children of preschool age in our country during the beginning of the 80’s to late 90-ies of XX century. This period is characterized by the weakening of the state power and reduction of ideological and social control. This has led to active penetration of foreign scientists’ ideas in the domestic pedagogical theory. The interest of the Soviet researchers to gender issues has increased. The education reform contributed to the implementation of preschool educational institutions alternative programs that have created positive conditions for the development and implementation of systems of sexual education of children of preschool age. Keywords: moral-sexual education, children of preschool age, gender, sex-role socialization, parents, family | 1725 | |||||
| 5067 | In this article we emphasize the necessity of paying attention to foreign pedagogical terms as a clue factor in understanding international experience in science and education. The article considers the influence of social and historical factors on development of modern educational terminology. As an illustration of theoretical reasoning the article demonstrates some examples of borrowed general pedagogical terms and their equivalents in the Russian language. It also analyzes the problem of interpretation and implementation of the borrowed terms in the domestic pedagogy and highlights the need to adapt foreign pedagogical terminology to the peculiarities of domestic pedagogy and realities of the Russian educational system. Keywords: educational terminology, borrowed terms, education system, social and historical factors | 1725 | |||||
| 5068 | The article actualizes the realization of the pedagogical technology for creative self-development of future teachers on the basis of the values formation as a current problem of Russian education. The proposed pedagogical technology can be reproduced in terms of continuous education. It will give a possibility of combining the capabilities of various technological solutions to enhance the level of creative self-development of future teachers. The formation of valuesemantic orientations contributes to the successful development of self-processes while projecting self-concept of creative self-development. Pedagogical technology for creative self-development of future educators based on formation of values inherent to a person, citizen, patriot, represents a system of scientifically-based activities to achieve the planned results, which includes the goal, the objectives, the content, the methods, as well as the means and the forms of education. The functional components of pedagogical technology, which are applied as methods for organizing the model of education, and which ensure effective functioning of the educational process, are organizational and pedagogical conditions, stages, criteria, indicators, as well as levels of creative self-development. The content component of pedagogical technology is represented by the didactic system enriched with creative tasks in educational curricula for high-school students, college-level students, and for young teachers – by advanced training programs, as well as by programs of additional education. Instrumental equipment of pedagogical technology on methodological side is provided by the scientific and the methodological, the organizational and the methodological recommendations, as well as by the educational and the methodological complexes on the subjects and the disciplines of training. The procedural component of educational technology on each level of education is indicated by the diagnostic-hermeneutical, the emotional-meaningful, the activity-based and creative, as well as by the innovativereflective stages, in the frameworks of which the expected results are achieved. The result of implementation of pedagogical technology is comprehension, appropriation, and verification by future educators of the system of personally significant values (humanistic and moral, as well as social values, orientation towards creativity, values of cooperation), patriotically-oriented personality, increased level of creative self-development, manifestation of selfworth in various types of activities in conditions of continuous education. Keywords: value-semantic orientation, creative self-development, continuous education, pedagogical technology, the processes of the self | 1725 | |||||
| 5069 | Bozhenko L.I. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 31-35 . | 1724 | |||||
| 5070 | Sannikova L.V. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 8-9 . | 1724 | |||||
| 5071 | Gravova O.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 47-51 . | 1724 | |||||
| 5072 | Some problems of a modern state of the theory of the molecule structures surveyed. The concepts about a method of molecular orbitals and most important parameters are given: electronic density, order of bonds, index of free valence. The possibilities of modern quantum-chemical calculations are shown. | 1724 | |||||
| 5073 | The article is dedicated to the development of experimental methods of finding out text units, expressing the author's strategy of communication. The status and borders of informemes are defined as those of the elements of the informative semantic level of a poetic text. The research has been carried out on the basis of M.I. Tsvetaeva s poems. | 1724 | |||||
| 5074 | In the work the author suggests and justifies the new classification of the component content of technology and entrepreneurship teacher training, which includes combination of subject-cycle and concrete-special approaches. In the article the author demonstrates that the proposed structure excludes terminology divergences of the realization and terminological mechanism | 1724 | |||||
| 5075 | The work relates to communicative stylistics of text and devoted to the problem of effectiveness of author and reader communication. In the article we research individual communicative “universalities” – “maxims” of B. Pasternak, which are regarded as individual (typical for the author) constructive principles of text building. The “maxims” analysis and their description are realized with the help of “testing standard” and common rules of verbal-fiction text building. | 1724 | |||||
| 5076 | The article examines personal characteristics of patients with bronchial asthma depending on physiological responses of bronchopulmonary system in response to a physiological effect. Keywords: audio-visual stimulation, personal characteristics, bronchial asthma | 1724 | |||||
| 5077 | Open ination is a cosmological scenario in which the universe is a vacuum bubble nucleated from false vacuum decay and a period of inationary expansion followed in the nucleated bubble. This scenario is currently receiving renewed interest in the context of the string theory landscape. Since there are a large number of metastable de Sitter vacua in the string landscape, tunneling from one vacuum to another occurs frequently through the bubble nucleation and open ination is naturally realized. We argue that though the universe appears to be very at, a small deviation of омега0 from unity can make the effect of tensor-type perturbations on the large angle CMB anisotropy signicant. Thus we are already testing the string landscape against observations. Keywords: string landscape, false vacuum decay, open ination | 1724 | |||||
| 5078 | Using Scwinger-Dyson equation we prove that the beta-function for N = 1 supersymmetric electrodynamics is given by integrals of double total derivatives. This allows to calculate one of the loop integrals and obtain the exact NSVZ beta-function, which relates the beta-function and the anomalous dimension of the matter superfield. Keywords: supersymmetry, supergraphs, NSVZ beta-function | 1724 | |||||
| 5079 | The article deals with the creation of the image of the Russian epistolary on the material of the letters of linguistic personalities of elitist type of speech culture (M. V. Nesterov, F. I. Chaliapin, V. I. Vernadsky, M. I. Tsvetaeva, Yu. M. Lotman, D. D. Shostakovich, V. S. Vysotsky, V. P. Astafijeva, D. S. Likhachev, A. S. Demidova). Modeling of the genre image as part of the speech of native speakers of consciousness is carried out in the axialogical with the help of metagenre comments of the listed addressees the best representatives of the Russian creative intelligentsia of the ХХХХ™ centuries. It is concluded that in the minds of the speech of this type epistolary occupies a definite place, has a high degree of significance, recognizability, differentiation with respect to other genres, is an active reflection carriers. Contribute to this genre such properties as poly-and full-featured, polidiskursivity, multy-code, reproducibility, Plate Making build, and syncretism of different kinds of characteristics: content-themed polyphony, a variety of illocutionary author’s installations, multiple categories of epistolary addressee in complex epistolary dialogism, diverse palette of language means representation of author’s intent, varies stylistic markedness texts. Axiological characteristic epistolary determined by its key function - communication, allowing classing epistolary texts to a special kind of speech products “antropotekstov” (N. D. Golev). Keywords: epistolary genre, message as a text type, axiological aspect of consideration, metagenre comments, linguistic personalities of elitist type of speech culture | 1724 | |||||
| 5080 | In the article the syntactic properties of adverbial participles in the Komi language are considered, identified and reflected in various sources: the papers of the linguists from the XIX century, the results of my own research. In addition to the circumstances and the secondary predicate, adverbial participle in the Komi language can be an element of the complex verbal predicate, a constituent of the predicate, of the principal member of mononuclear sentence. Performing modus function, adverbial participles act as introductory words and word-combinations. Russian language effects the formation of relative (syntactic words) units (postpositions, conjunctions) in the literary Komi language. Keywords: adverbial participle, circumstance, predicate, introductory words, syntactic words, restrictiveemphatic turn, contacting languages | 1724 | |||||
| 5081 | There is a tendency to the shortening of the verse in the literature for children, as well as in modern poetry in general. Researchers rethink the boundaries of the genre of poetic miniature. Poetic miniature usually consists of two parts, and often contains a paradox. The article researches Alexander Bergelson’s (Novosibirsk) quatrains in comparison with the miniatures of other authors such as Grigory Oster, Renata Mukha, Herman Lukovnikov, Boris Khan. All texts are divided into two groups. In the first group two parts of the poem are opposed to each other. In the second group there is a poetic story in sequence. The texts of Bergelson expressed the dialectics of author's consciousness, desire to cooperate with the reader and the perception of reality as a game. Keywords: Alexander Bergelson, poetic miniatures, poems for children, Siberian poetry, quatrain, dialectics, poetic game | 1724 | |||||
| 5082 | The article discusses the problem of definition in logics and investigates the role of it in management discourse based on academic textbooks. Describes applied research problems and paradox of definition analysis. The author introduces the concept of definition and identifies its types and characteristic features. The understanding of the definition content is formed due to logical systematization and classification. Distinguishes and describes nominal and real, explicit (classical, functional) and implicit (inductive, ostensive) definitions. Gives the techniques, similar to definitions (description, characterization, explanation, comparison and differentiation), defines their didactic purpose. The study provides linguistic realizations of definitions from academic texts, reveals common logical mistakes of definitions. Keywords: Applied research, management discourse, definition, paradox of analysis, classification of definitions, characteristics | 1724 | |||||
| 5083 | The article explains the choice of the empirical material as the cognitive-discursive research of written texts – compositions, which is a component of the Russian Unified State Exam on the Russian language. The key point of the author is that the modeling potential of these speech patterns allows creating an invariant of a high school graduate worldview picture. The modeling direction within the given research gives a reconstruction of the represented in a system of certain frames worldview of the modern high school child in the aspect of the axiological characteristics. The text, reflecting in itself a fragment of the world picture is the richest material for the researcher wishing to analyze not only the originality of the author’s position on this or that question, his or her creative potential, but also a system of the author’s signature style evaluations, and also priorities in a foreshortening of axiological preferences. It is noted that the formation of the high school graduate worldview is carried out in difficult historical and socio-cultural conditions, on the one hand because of the economic and political changes which happened during the last decades in Russia and the world, on the other hand because of the world values shift in the society and, as a result, contradictions in an axiological paradigm of different generations representatives. The conclusion is that, despite the presence of templates affiliation in the processes of writing and evaluation of these works by the experts, the graduates compositions accurately present the world values, that are determined primarily by the age and the social factors. Keywords: picture of the world, worldview, world values, worldview axiological parameter, psychology, writing, Russian Unified State Exam | 1724 | |||||
| 5084 | The article represents a theoretical model of continuous pedagogical activity of students in the process of professional training. This model is essential for training future teachers to perform their professional work. The model contains interrelated elements (tasks and objectives, conditions, content, methods and results of work). The description of implementation results of the given model into the process of future professional training shows, that forming of professional skills to educate children is more successful when applying the above mentioned model. | 1723 | |||||
| 5085 | The lack of theoretical knowledge of the concept “specialist’s competitiveness” in pedagogical studies is stated. General description of competitive specialist on the basis of essential characteristics presented in recent pedagogical studies is given. An acme approach to analyze peculiarities of competitive specialist is considered. Keywords: theoretical knowledge, investigation, competitive specialist, competitive activity, acme level, approach, pedagogical studies | 1723 | |||||
| 5086 | The article is devoted to the diagnosis of professional competence of teachers of preschool educational institutions in the field of intellectual development of children. The logic of this article identifies and describes the competence, components, quality indicators and the degree of formation of panel СID. The urgency of professional competence is determined by social inquiry provide quality preschool education and modern landmarks of the Federal State Requirements for the basic structure of the educational program of preschool education in the process of intellectual development of pre-schoolers. Keywords: professional competence of the teacher of preschool educational institutions in the field of intellectual development of pre-schoolers, the competence of professional competence of teachers pre-school in this area, their components and indicators of quali | 1723 | |||||
| 5087 | The renormalization of general gauge theories curved space-time backgrounds is considered within the Sp(2)-covariant quantization method. It is proven that gauge invariant and diffeomorphism invariant renormalizability to all orders in the loop expansion and the extended BRST symmetry after renormalization is preserved. Keywords: Extended BRST symmetry, Sp(2) quantization, general covariance, renormalization | 1723 | |||||
| 5088 | The article reviews the issue of developing the contents of a Business English course for technical learners. The author reveals the problem of the didactic potential and the adequate planning of the curriculum for the purpose of the successful integration of a prospective graduate into the business environment. Keywords: business English, communicative competence, cross-cultural competence, background knowledge, cognitive skills, organizational skills, curriculum planning | 1723 | |||||
| 5089 | The article opens the content of the concept “traditional ecological knowledgeо of the indigenous people that reflects the relation of the person to the nature. The main attention is focused on methodology of their inclusion in a context of ecological education of the higher school. Keywords: national and cultural traditions, traditional ecological knowledge, indigenous people, educational process | 1723 | |||||
| 5090 | The article considers the results of the Round Table “The development of Russian national world-making in the space of intercultural dialogue: Russia and Germany”, held on December 2, 2013 in Tomsk State Pedagogical University. A brief review of the reports delivered, their relevance and scientific innovation are marked. Keywords: literary comparative studies, Russian-German literary and cultural interaction, national worldmaking, dialogue of cultures, gender identity, critical reception, author, imagology, translation studies, contact connections | 1723 | |||||
| 5091 | This article summarizes the main problems hindering the development of the strategy of innovative development of Russian economy. The main factors impeding the development of innovation are analysed. The model of China’s innovation strategy was considered and proposed as an example. This model has proven its effectiveness even in the face of the global economic crisis by launching a sustained, large-scale, complex program, becoming the world’s factory and world laboratory for the production of innovations. Strategic direction will increase the competitiveness of the economy of our country and help to move from the use of natural resources, to an economy based on innovative development. Keywords: innovation strategy, technological innovation, innovative activity, organizational and managerial innovations, Advisory democracy, global transformation, commercialization point, overtaking development | 1723 | |||||
| 5092 | The article examines main strategies of negation of pronouns and adverbs in central dialects of Selkup, on the basis of Narym, Vasjugan and Tym dialects. The negative pronouns and adverbs are formed by a marker of negation |naj| and occur in sentences with a negative predicate which manifests obligatory double negation. There can be two types of negative predicates: 1) those is formed by negative particles – |aśa| ‘NEG’, |i̬kә| ‘Neg.Imp/ Neg.Opt’ preceding the verbal predicate; 2) inherent negative predicates |ćāŋku-| ‘be absent’ |nʲetu-| ‘be absent’, |nʲetu| ‘there is no’, |čedalbɨ-| ‘not be able’. So, in this case, negative concord takes place. According to the proposed thesis, in the dialects under study, negative pronouns and adverbs were formed, with the help of the particle |naj| with emphatic semantics‘even, too’, and obtained negative sense through the Jespersen Cycle, as a case of grammaticalization process. Keywords: negative pronouns and adverbs, negation, grammaticalization, Jespersen сycle, endangered Siberian languages | 1723 | |||||
| 5093 | The author considers the method of concept analysis as a research tool in literary studies, which could be also used in literary translation. The article states that the concept “dreary” has a dominating role in A. P. Chekhov’s narrative “A Dreary Story”. This concept represents semantic monotony and estrangement, which gradually reveals its existential potential. Therefore a philosophical subtext is logically found in the narrative, but its preservation in a translation is a great challenge for a translator. The author analyses one French version of Chekhov’s narrative. It was written in 1926 by a sociologist, writer, translator, music and literary critic, Boris de Shloezer. He oriented himself to one interpretation of this narrative which was done by a philosopher-existentialist, Lev Shestov. It allowed the translator to communicate a general philosophical idea, an existential tragic element of “A Dreary Story”. Nevertheless he did not pay enough attention to the text structure with its pervaded motives, which are organized by the title concept dreary. As a consequence Shloezer did not succeed in making an adequate French translation of “A Dreary Story”. Keywords: Chekhov, “A Dreary Story”, concept analysis, translation into the French language, Shloezer | 1723 | |||||
| 5094 | The article presents the analysis of the role of technoscience in social and cultural development of the regions of Russia. In the focus of research interest of the authors was a situation, which developed in Tomsk and Tomsk Region. The authors come to the conclusion that in Russia there are special social and economic circumstances. Within this framework the potential of interaction of a scientific and educational complex and production is not up to the end involved. Therefore, even in regions of Russia, rather safe from the innovative point of view, such as Tomsk region, carrying out modernization demands the solution of many fundamental problems. But to make it is rather problematic, guided by the developed stereotypes of a public behavior and communication. Keywords: technoscience, modernization, social and cultural factors, regions of Russia, economic conditions, innovations | 1723 | |||||
| 5095 | The article presents the analysis of general cultural and professional competences of the future specialists of higher technical school considered as the basis of professional-moral stability of trainees. The essence of professionalmoral stability is reviewed as integrative quality and the internal characteristic of professionalism directed on selfrealization of the future specialist in professional activity. Analyses the content of the “professional culture” by means of professional context as attributive property of professional group owing to a division of labour with revealing the certain kinds of special activity. Carries out the revealing of the structure of professional culture from praxeological and spiritual sides. Considers the professional culture from the view point of axiological component as set of steady values in the sphere of the future professional work with the student’s personally-significant objectivation. As a result of generalization of scientists approaches the professional culture is defined as set of special and social knowledge, skills, qualities, valuable orientations of the person which display in subject-professional work and provide a higher level of efficiency of its performance. Comprehension of professional culture phenomenon allows to assert that professional-moral stability is a component of professional culture of the person and covers special and socially–guided knowledge. Professional-moral stability is analyzed as a condition, productive process and result of mastering and creation of the professional–moral values. It provides formation of all components and their complete development in activity. On the basis of the analysis of key general cultural and professional profile competences of Federal State Educational Standards of Higher Professional Education of the 3-rd issue for the lines of specialities of technical structure (the mechanical engineering, architecture and town-planning, industrial and civil construction, chemical technologies in the industries, information technologies) were allocated basic general professionally significant qualities and competences of the future specialists making the basis for their professional-moral stability. Keywords: professional-moral stability, general cultural and professional competences, professional culture, integrative quality | 1723 | |||||
| 5096 | Introduction. The idea of Superman was more relevant than ever at the turn of the last Millennium. Echoes of thoughts about the existence of a “special” omnipotent person of the new era are found in the philosophical concept of transhumanism, aimed at improving the quality and prolonging the life span, as well as at preventing aging and death. The concept of transhumanism is considered not only as a philosophical concept, but also as a world organization. The ideas of transhumanism are embodied in texts dedicated to prolonging the life and preserving the youth of a person, including in Internet texts. With the wide spread of media in all spheres of life, the development of linguistics has reached a new stage – a new branch called media linguistics has been born. The object of the analysis of the new direction is one of the key concepts of media linguistics – an Internet blog, which is an Internet genre, which is a network space of a certain topic and contains relevant information content (texts, images, multimedia). The chosen model of blog analysis as an Internet genre highlights media, pragmatic, structural-semantic, and stylistic-language parameters. As part of the analysis of this work, the stylistic and linguistic features of the English-language blog “SkinTour” are: specific names of articles in the form of rhetorical questions, characteristic lexical units (medical procedures), the vocabulary used for nominating cosmetics themselves; acronyms, antonyms, the degree of comparison of adjectives. Material and methods. The material basis of the research was the author’s research corpus of texts of the Englishlanguage blog “SkinTour”, from which 50 authentic articles were selected. In the theoretical part of the study, the concepts of transhumanism, blogging and Internet genre are described; the analysis of the material base allowed to synthesize the obtained segments of scientific facts and knowledge accumulated by previous generations and contemporaries; the parameters of the analysis were systematized. In the practical part of the work, the lexical and grammatical content of the texts of the English-language transhumanist blog “SkinTour” is analyzed. The methodological basis of the work is a systematic approach, the following General scientific methods are implemented: analysis, synthesis, induction, generalization (methods of logic); quantitative methods, grouping method (methods of statistics); method of component analysis (methods of structural linguistics). Results and discussion. Due to the wide spread of media in a wide variety of areas of human activity, there is an increase in the number of products of the “network space”, one of which is the Internet blog (hereinafter: blog). The vast majority (about 90 %) analyzed English-speaking blogs tagged “Anti-aging” (more than 500) contains in the title the tag “Skin” and focused mainly on the female half of the population that seeks to care for problem skin. The English-language transhumanist blog “SkinTour” is also aimed at a female audience, containing thousands of articles from an expert in the field of medicine. In the process of analysis, media, pragmatic, structural-semantic and stylisticlanguage parameters of a blog as an Internet genre are highlighted. As part of the analysis of stylistic and language parameters, the content of the English-language transhumanist blog “SkinTour” is represented by the following features: lexical features: article titles in the form of rhetorical questions; frequent use of terms denoting medical procedures and cosmetics; acronyms; antonyms; grammatical features: the degree of comparison of adjectives. Conclusion. The English language of blogs is an original reflection of the modern virtual world. Due to the variety of language materials in the Internet space, medialinguistics is a large field for linguistic research. Heterogeneity of texts in the media sphere is the key to the diversity of analysis of transhumanistic blogs. The practice of studying texts of Internet genres should be carried out in order to fix new lexical, grammatical, stylistic and other features of the media repertoire of the English language. Keywords: transhumanism, blog, media linguistics, transhumanistic blog, English-language transhumanistic blog, lexical features, grammatical features | 1723 | |||||
| 5097 | Introduction. The article presents a communicative and pragmatic analysis of the doctor’s media communication in the social network. Aim and objective. The aim of the article is to identify and describe the ways to implement communication strategies in a media text created on the basis of the news story COVID-19. Material and methods. The material was the doctor’s posts about the coronavirus on Instagram. The analysis is carried out taking into account the compositional and semantic integrity of the levels of strategic verbal communication and polycode components in the media text. The methodology for analyzing strategic planning consists in identifying communicative strategies, determining their hierarchical ordering, describing the nomenclature and methods of linguistic representation of the tactics that implement them. Results and discussion. The media text about COVID-19 allows the doctor to solve several strategic tasks: creating a professional image, educating the mass address, forming the target audience of the blog. The main strategy is selfpresentation, implemented in communicative tactics of appeal to the profession (through the images of «I am a doctor», «I am an expert in the field of medicine», «We are the medical community»), actualization of dedication to the profession, demonstration of overcoming professional difficulties, the transmission of subjective information (through the images «I am a patient» and «I am a person»), as well as non-verbal methods (posting photos of doctors in the fight against COVID-19). The information and educational strategy in the texts about the coronavirus becomes auxiliary and contributes to the implementation of the strategy of self-presentation through the appeal to the tactics of definition, brief information, instructions, appeals to authoritative sources, recommendations, discrediting medical myths. It is found that the communicative success of these tactics is achieved when they are combined with selfpresenting ones, as well as with a certain sequence of their use in one media communication. An auxiliary strategy for engaging and retaining the addressee, performing dialogue and rhetorical functions, is implemented in parallel with self-presentation and informational and educational strategies at the level of media text composition by placing a topic and image referring to COVID-19 in the title; implementation of tactics for announcing a topical topic and appealing to the benefits of reading the text in the introduction of the text; using in the main part of the tactics of communicative rapprochement, linguistic originality and orientation towards linguistic fashion; as well as appeals in the conclusion to etiquette tactics and tactics of invitation to dialogue. Conclusion. As a result of the analysis, it was found that the implementation of the dominant strategies of medical media communication is carried out in parallel at different levels of the media text about the coronavirus, through the use of verbal and non-verbal tactics of persuasive and suggestive influence on the audience. The effectiveness of referring to the information occasion of COVID-19 as a strategic planning tool to achieve the main goal of the doctor’s media communication in the social network – creating a professional brand. Keywords: communication strategy, medical communication, information occasion, COVID-19, media communication, media text | 1723 | |||||
| 5098 | Suprygina G.G. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 23-29 . | 1722 | |||||
| 5099 | Milevskiy O.A. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 37-44 . | 1722 | |||||
| 5100 | Eremin L.P. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 59-61 . | 1722 | |||||




