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| 1351 | Introduction. The development of historical prose for children and youth in Russian literature began in the first third of the 19th century and was caused by the rapid development of Russian historiography, which began with the publication of N. M. Karamzin. The children’s writer A. O. Ishimova is credited with creating the first historical work adapted for children. The principle of artistic comprehension of the past, factual material, the concept of the history of the fatherland was borrowed by Ishimova from Karamzin’s “History of the Russian State”. In her History of Russia in Stories for Children, the writer laid down the genre dominants of a new documentary-artistic kind of works in children’s and youth literature, among which one can single out the cognitive and moral-edifying goals of historical work; the choice of political ideology to which the concept of national history is subject; reliance on various historical sources, among which modern historiography occupies an important place; artistic comprehension of the past, psychologization of historical material; inclusion of folklore and author’s literary texts; dialogization of a monologue text in the form of addresses and questions to the addressee, etc. Aim and objectives. Analysis of the poetics of historical narration, as well as the presented concept of Russian history in historical works for children by A. O. Ishimova and E. Poselyanin. This study continues the necessary work in the field of studying the works of the second series of literature and allows us to determine the principles of the formation of children’s and youth’s historical prose of the XIX – early XX centuries. Material and methods. The article analyzes the historical book for children and youth by E. Poselyanin “On the holy leaders of the Russian Land”. The study is written in the mainstream of comparative historical poetics. Results and discussion. The state-legal doctrine of the monarchical principle of power created by L. Tikhomirov influenced the ideological component of the historical book for children and youth by E. Poselyanin “The Legend of the Holy Leaders of the Russian Land”. The villager describes the history of Ancient Rus and touches on the contemporary Russian Empire, based on the concept of the inherent nature of Russian statehood, the model of an Orthodox autocratic monarchy. During the aggravated socio-political crisis at the end of the 19th and the beginning of the 20th centuries, when the problem of reassessing Russian statehood and society was actualized, and the prospects for the development of Russia in the context of general European trends were determined, Poselyanin affirms the value and self-sufficiency of Russian statehood, declares the idea of a special path for Russia. Conclusion. Most of the legends about the Russian princes E. Poselyanin are transcriptions of their biographies taken from the chronicles, the Chetykh-Minei of St. Demetrius of Rostov, the Prologue, Old Russian teachings, legends, military tales, as well as scientific works of historians of the 19th century. A variety of sources, an orientation both to the ancient Russian genre of historical legends and to the contemporary memoir and biographical genres of the writer determined the genre originality of the Legend, in which hagiographic stories are interspersed with historical and biographical sketches about Russian princes and saints, united by a common narrative about the tragic and heroic events of ancient Russian history. The Peasant’s Tale combines an epic beginning, lyricism and essayism. Keywords: narration, historical prose, literature for children and youth, legend, chronicles, lives, historical concept, E. Poselyanin | 2168 | |||||
| 1352 | In this article the author treats the dialogue as pedagogical principle which adequately reflects the communicative content of education, its tolerant nature and humane potential as the condition for formation of communicative & competent personality of a pupil. The author defines his abilities in the organization of the educational process on the basis of the approach of understanding. This approach supposes the use of the philosophical language, philosophical argumentation and work with senses. This work is realized in special pedagogical activity – sense activity and does not represent static infusion, which is achieved by means of learning this task or material by heart, but is achieved by means of live, moving and changing process. The means of achievement this task are vocabulary, style and logics of pedagogical communication. | 2167 | |||||
| 1353 | The article presents the author’s model of the system of psychological support of teenagers in building up their self-confidence. It describes the objectives and directions of a psychologist’s work with teenagers, parents and teachers. There is also the evaluation of the efficiency of the proposed model. Keywords: self-confidence, psychological support, psychological diagnostics, psychological correction, individual psychological consultation, psychological education | 2167 | |||||
| 1354 | Nowadays language education is undergoing serious anthropocentric transformations. Teachers, who creatively process foreign experience, conduct a deep search for activity-oriented methodologies, including a maximum of interactive forms of instruction in the lesson. One of the most effective among them is theatricality. We view theatricality as a highly effective pedagogical resource that generates the communicative and discursive multicompetences, motivating students, fomenting their socialization and increasing the attractiveness for them of a foreign language lesson. Dramatizing practice implements pedagogical activity approach. Theatrical episode is a kind of public speaking, which develops various subspecies of human intellect. In theatre plays, everything is important: words, voice, speech tempo, timbre, pause, glance, gesture, movement, body language. It is very important working with gestures, obligatory in theatre situation, because traditional lesson blocks gestures’ aspect. The student learns to impress play-partners and feel this impact as some kind of a psychological victory over oneself. A specific contact with others on professional subjects occurs. Students see themselves forced to develop certain proper tactics contacting and influencing the others. It is very necessary in life and profession. Students learn to control mood and attitude among classmates, overcoming their fears; train spontaneity and ease in speech; acquire skill of public speaking and critical skills verbal interaction. Keywords: competence approach, theatricality, dramatization, personal formation, pedagogical interaction, socialization, professional communication | 2167 | |||||
| 1355 | This article considers the cognitive approach to the study of metaphors in poetic discourse, which plays a dominant role in contemporary linguistics. The task of this study is to reveal the influence of the context on the choice of metaphors in poetic texts, to describe the types of contexts and to prove the necessity of contextual analysis in the study of poetic discourse. The article describes the method of getting from linguistic metaphorical expressions to the conceptual metaphor in five steps proposed by Gerard Steen. This method suggests using contextual as well as cotextual information to fill in the gaps in comparative structures of source and target domains. The results of the research show that poetic metaphors are created by means of elaboration, extension and questioning of universal conventional models stored in long-term memory or with the help of combinations of those conventional conceptual metaphors. The interpretational potential of conceptual metaphors depends on the external context, as well as on elements within author’s discursive space. We came to a conclusion that cognitive operations involved into the production of metaphors depend on physical, social and cultural situations. The findings of this research also confirm the hypothesis by Z. Kövecses that the system of conceptual metaphors forms a specific type of context, that is a conceptual-cognitive one. Keywords: conceptual metaphor, cognitive poetics, discourse, contextuality, Sylvia Plath | 2167 | |||||
| 1356 | This article deals with the problem of the development of the organized forms of education of specialists in study of mental defects and physical handicaps in Russia that is studied from the point of view of the demonstration of variety of the forms of education of a specialist on mental defects and physical handicaps. The chronology of origin of different educational forms and their description are touched on in this article. The origin of these forms is grounded according to the social and economic conditions in our country. Keywords: education of specialists, specialists on mental defects and physical handicaps, the ways of education of specialists, a speech therapist, a specialist on teaching children with mental defects, a specialist on teaching the blind, a specialist on teaching c | 2166 | |||||
| 1357 | The article considers the functions of euphemisms in the English language within the framework of the political discourse. The context analysis reveals specificity of the means of expression of euphemia in English: lexemes, collocations. Keywords: political communication, political discourse, euphemisms, functions | 2166 | |||||
| 1358 | The article considers the development of the future educators training concept, based on the actual value and goal orientations in the development of the continuous pedagogical education. The article describes the value-attitude constituent and theoretical content of the concept. The practical content of the concept represents the processes of pedagogical support of the students’ activities within the integrated educational space of higher pedagogical, general and additional education systems. Such processes include pedagogical probation which comprises educational and work experience internships for the pedagogical higher education institution students. The internships are supervised by the mentors from among the leading educators who work at different levels of educational system. The theory and practice of situation and context based learning and subject-to-subject approach are taken as a basis for educational processes developed within the pedagogical concept. This provides the active involvement of future teachers in professional and quasi-professional situations and in solution of the problems arising within the situations. The creation of the integrated educational space is aimed at the support of a wide range of practice oriented forms and kinds of activities of future teachers in process of performing by them their professional tasks. The creation of such space in educational process of higher education institution is provided by the work of the Center for Additional Physical, Mathematical and Natural Science Education. Further perspectives of the research are connected with the construction of the practical content as a component of the discussed educational concept and the study of the concept’s verification results, which would allow to develop a full and substantiated understanding of the process and results of the pedagogical support in the training of pedagogical university students with the use of the potential of higher, general and additional education integration. Keywords: pedagogical concept, continuous pedagogical education, professional standards of pedagogical activity, practice based approach, pedagogical support, training of future teachers | 2166 | |||||
| 1359 | The author of article considers the important and many-sided theme, rather actual for modern Russia – Russian idea. In article sights of domestic philosophers XIX–XX on this problem are investigated. Definitions of Russian idea of N.A. Berdjaev, I.A. Iljin, N.O. Lossky, G.P. Fedotov and others are resulted. Russian idea is the historiosophical problem concerning Russia and Russian people as the main subject of Russian idea. The author not only especially stops on prophetical sights of outstanding thinkers concerning threat to the future of Russia. He brings to a focus to constructive and real forecasts, which will help to deduce the country from crisis, to save it from disintegration during the post communistic period. The author has tried to designate some intrinsic composed Russian idea that keeps the world outlook conceptual value for a modern Russian society. | 2165 | |||||
| 1360 | In the article the author proves urgency in realization of the principle of situativeness in teaching communication in connection with methodic «insolvency» of traditional subject-concerning vocabulary and up-to-date necessity of speech situations in studying process. | 2165 | |||||
| 1361 | The article is devoted to the problem of the dialogue between the Russian state and the church in the interpretation of N.M.Karamzin. The author pays special attention to the most considerable of his work «The history of the Russian state». The church is сconsidered as not only the important element of the system, but as the institute of the civil society | 2165 | |||||
| 1362 | Consider results of many years permanent tool observations after evaporation from swamp tract. This research demonstrated changing average of many years evaporation variable of oligotroph swamp zone from 178 to 420 mm, and their coefficient of variation from 0,1 to 0,3. Analysing mains conditionings factors of swamp evaporation process, as well as law changes monthly evaporation variable from certain microlandscape, and from certain microrelief forms. Keywords: evaporation, oligotroph swamp, vegetation period, solar radiation, complex microlandscape, nonoriented microrelief, swamp water level, statistics | 2165 | |||||
| 1363 | All world news agencies in October 2013 reported that the invention of the head of the physics Department of the Tomsk technological Institute (1911) will be implemented in life in the state of California (USA). We are talking about the railway magnetic levitation. The layout of this installation was placed in room № 103 of TTI building № 3. Now there is educational laboratory of electromagnetism of TPU. The article briefly summarizes information about the scientific life of B. P. Weinberg. Keywords: invention, teaching to physics, magnetic pad, electric road of the future | 2165 | |||||
| 1364 | As a part of the interdisciplinary analysis the article suggests the description of native and foreign ethnological conceptions which allow deeper comprehension of the content of a number of concepts: “ethnos”, “ethnicselfconsience”, “ethnic identification”, “forms of expressions of ethnetic self-conscience”, “ethnetic individuality”. There were two opposing theories of ethnicity in Soviet and post-Soviet science – Yu. V. Bromley’s and L. N. Gumilev’s concepts. We examine the role of a theoretical framework to organize the process of ethno-cultural education of schoolchildren and their adequate formation (positive) ethnic identity, which is extremely important for the modern generation living in a multicultural environment. Keywords: ethnos, features of ethnos, ethnetic self-consience, ethnic identification, forms of expression of ethnetic self identification, ethnetic individuality | 2165 | |||||
| 1365 | Analyzing the nature of successfulness of instructional activities of teachers in preparing them for work with innovation techniques, the author came to the conclusion about essential significance in this process of didactic difficulties, which are the factor of declining effectiveness of school activity. Studying the nature of didactic difficulties and the ways of their overcoming by means of special training becomes the condition for increasing of effectiveness of instructional process and learning activity of the students. In the article the author discusses the new approach to organization of professional training of a teacher focusing on necessity of previous the most recently encountered didactic difficulties in a group of learners connected with mastering of innovation technologies prior to organization and conduction of the courses aiming at the formation of the skills to overcome these difficulties. Inclusion of these actions as a prior stage of any courses of in-service training and advanced specialized courses opens extensive possibilities for increasing effectiveness in teaching issues connected with new educational techniques and strategies. | 2164 | |||||
| 1366 | Prevalence of depressive specter psychological symptoms in sanatorium-resort institution analyzed in the article. Rate of depressive specter disorders total 18.7%, number of distressed persons who has marked depressive symptoms aggregated 64.7% among vacationers who visited to the psychological service of the sanatorium. Practically all vacationers with depressive disorders or symptoms had somatic disease in a combination with stressful life events. At the majority of clients of sanatorium depressive disorders began without acute external reasons, but quality of chronic stressful life events determined the content of depressive experiences. | 2164 | |||||
| 1367 | To start with, in this article the problems of a teaching activity and its realization and formation are described. Then the styles of pedagogical work are mentioned. Furthermore, some conditions of the formation of the positive style and the influence of the reflexion on this process are mentioned. All in all, the styles of self-reflexion are given. Keywords: continuous pedagogical education, professional formation of the teacher, self-reflexion | 2164 | |||||
| 1368 | The works of Russian researchers, published in the Soviet period and dedicated to the political processes on the Korean Peninsula in the second part of the 20th century were analyzed in the article. The main issues, connected with the Korean problem, were examined. Keywords: Korean Peninsula, split of Korea, Korean War 1950–1953, interests of the USSR and the USA, unification | 2164 | |||||
| 1369 | The article presents the results of research of recognition of emotions in children with impaired hearing. Peculiarities of recognition of emotions in adults and children on the basis of pictures with mimic images. In addition there was investigated the ability of the correlation of emotions and situations, as well as the ability to verbalization of emotions in children with impaired hearing. Keywords: emotions, understanding of emotional states, children with hearing impairments, verbalization of emotions | 2164 | |||||
| 1370 | The article contains a research of common features and differences in content and esthetic actualization of fiction concepts “spring” and “life” on the material of the Russian poets’ verses. Means of their usage and individual figurative representation with glance to associative connections are examined in the article. Some regularities in variety of content and structure of concepts, which are connected with their different sides reasonably and are conditioned subjectively by peculiarities of the author interpretation and creative conception of poets, theme and situation were determined in the article. Different variative potential of researched fiction concepts connected with their specificity, semantics of concept’s nominative, their collective associative field and different types of verbalized in poetic texts associations were established. The research is done in cognitive trend of communicative stylistics of text and regulative theory. Keywords: fiction concept, variative potential of concept, poetic text, regulativity, textual associates, textual associative field of concept | 2164 | |||||
| 1371 | The article examines the role of universal educational actions in the development of information culture of the individual student as a component of human culture as a whole, objectively characterize the level of ongoing information relations. Specifies various approaches to the phenomenon of information culture: information and logic, cultural and philosophical. From the standpoint of these approaches defined the understanding of the phenomenon of “information culture”. The author claims that the personal information culture has four major components: cognitive, emotional and evaluative, effective and practical, communicative. Details of each component are disclosed. Described universal educational actions as a set of actions of the student providing social competence, ability of independent mastering of new knowledge and skills, including organization of this process, cultural identity and tolerance, affecting the development of information culture of the student’s personality. Keywords: information culture, components of information culture, development of information culture, universal educational activities | 2164 | |||||
| 1372 | Individualization of learning is considered as organization of educational process, which takes into account individual differences of students. Individualization in the narrow sense is the development of individual learning path for each student. Individualization in the broad sense is the creation of conditions for the manifestation of student’s individual characteristics in the process of learning. The article shows that the individual approach should be distinguished from the differentiation. Differentiation means training based on division of students into groups according to some external criteria. The authors pay special attention to the differentiation and individual approach in teaching higher mathematics to the students who are enrolled in the university program specially developed for Elite Engineering Education (EEE). Examples of multi-level training materials illustrate various ways of individualization of learning higher mathematics in the framework of the EEE program. Recently, both individual approach and differentiation in teaching higher mathematics are the trend in the organization of the educational process in technical universities. To keep the urgent tendency significant the renewed educational practice in higher engineering and technologic educational institutions should be thoroughly adapted to requirements and opportunities of recent pedagogical reality. Keywords: individual approach, learning, learning differentiation, individualization, learning mathematics, higher mathematics, Elite Engineering Education | 2164 | |||||
| 1373 | The relevance of studying the translation heritage of N. M. Karamzin consists in his inseparability from the whole work of the great figure of Russian culture. The task of the proposed article is an attempt to generalize the presentation of all translations of Karamzin as a cultural cosmos, which contains dozens of authors, countries and the main continents. He was engaged in translation for over twenty years (he translated about 300 texts), constantly referring not only to European literature, but also to Asian, African and American cultures. The «world-wide responsiveness» of Karamzin as a writer and an interpreter was formed already in the «Moscow Journal» (1791-1792), the edition of a new type taking into consideration the experience of European periodicals. To carry out the novelty Karamzin used the translations thoroughly picked up and correlating with the original pieces. Thanks to the ambivalent role of a writer and a translator Karamzin was able to create an author journal aimed at the maintaining sentimentalism. In the «Messenger of Europe» (1802–1803) by N. M. Karamzin the translations helped to form not only a literary part, but also a section of Politics. Long before the genesis of the concept of «globalism», Karamzin had made an attempt to perceive the world in its unity. He was encouraged by his trip to Europe, personal acquaintance and contacts with the eminent representatives of European culture as well as by his intense translation activity. Keywords: ttranslation activity, European literature, Asian, African and American cultures, cultural cosmos | 2164 | |||||
| 1374 | Pragmalinguistics is a core discipline within the modern linguistics. It is the study of human communication. This article deals with the choices speaker makes to express his intended meaning and the kinds of inferences that hearers draw from an utterance in the context of its use. The article surveys pragmalinguistics from different perspectives, presenting the main theories in pragmatic research, incorporating conscious verbal act as well as unconscious one. In the fast-developing field of implicit pragmalinguistics, our investigation fills the gap in the wide scope of today’s research revealing the actualization of the hidden grammatical meanings depending on the specific pragmatic situation of human communication. This article analyzes the verbal habits of New-Zealand politician John Key according to emotive and conative-oriented strategies. It also identifies the fragment of John’s verbal image based on automatized and unconscious choice of the speech signals, represented in the hidden verbal strategies. They are focused on the hidden conviction of the interlocutor and the formation of his mental state. The recipient takes them on an unconscious level simultaneously with lexical, semantic, grammatical forms and meanings. Speech signals of hidden intentions, as the contents of the hidden intentions are considered as the novelty of the work. The given verbal image allows us to reveal his automatized verbal experience, so therefore his individuality and uniqueness. The difficulty lies in the interpretation of these hidden intentions as well as their existence in speech and their perceptions by the recipients. Keywords: implicit pragmalinguistics, verbal behavior, hidden verbal strategies, verbal plan, small syntactic group, verbal image | 2164 | |||||
| 1375 | Introduction. The article describes three main models for constructing bilingual puns – multilingual formations in which wordplay is performed on multilingual material. We also present the results of a linguistic study of bilingual puns. The purpose of the study is to establish the role of an auxiliary verbal or iconic indicator of another language or an attribute of a “foreign” culture, as well as to define the language models that describe the most understandable bilingual puns for Russian respondents. Material and methods. The study was conducted on the material of 416 bilingual puns selected on the Internet using a targeted sampling method (9gag.com – 180, Reddit – 185, “Vkontakte” – 51) from 2016 to 2019. To interpret the meanings of interlanguage puns, the descriptive method and the method of semantic analysis were used. To assess the perception of bilingual puns, a linguistic experiment was conducted that included two stages: translation and interpretation of the meanings of foreign words in 20 bilingual puns. The experiment was attended by 200 students of linguistic specialties of the Kemerovo State University and the Novokuznetsk branch of the Kemerovo State University, Siberian Federal University and Altai State Pedagogical University. Results and discussion. An explicator within a bilingual pun contributes to its correct perception. The anticipatory model turned out to be the easiest for Russian respondents to understand, with English-based bilingual puns described by this model were correctly identified in 45.2 % of cases. Puns represented by the neological model are less obvious, especially in the absence of an explicator (25 %). Puns described by the implicit model are also perceived by respondents, but in significantly fewer cases (19 %). Among Russian-based bilingual puns, the most understandable are the bilingual puns represented by the anticipation model – 51.75 %, followed by puns that can be attributed to the neological and implicit models – 50.6 and 15 % respectively. Conclusion. An iconic or verbal explicator is important, but not critical, for understanding bilingual puns. However, when borrowed elements (complete words or their fragments) are not explicitly expressed in puns, an explicator is necessary for successful perception of the pun. The anticipatory and neological model describe the most understandable interlingual puns. Keywords: bilingual pun, wordplay, Internet-memes, polylingualism | 2164 | |||||
| 1376 | Chasovnikov S.N. -. Tomsk State Pedagogical University Bulletin. 2007. Issue 1 (64). P. 66-70 For effective solving ecological problems the author suggests the use of economic tools instead of widely spread administrative methods. The author points out that for the effective functioning of the systems of rational nature use it is necessary to single out into a separate subsystem the economic tools of environmental protection, the elements of which are to be formed by local authorities | 2163 | |||||
| 1377 | The article considers the аksiologichesky aspect of the development of the activity of modern 1–3 year-students at University. The theoretical substantiation of the problems of values and valuable orientations in the development of person’s activity is presented. The results of experimental research of values and their interrelation with the selfrelation of modern students are also described here. Keywords: values and valuable orientations, activity, self-relation, self-development | 2163 | |||||
| 1378 | In the article the author shows that awareness of uniqueness of each of culture is a condition for acknowledgment of equivalence of all cultures. This statement points to tolerant relations between cultures. Keywords: cultural-historic type, Russian culture, mentality of culture | 2163 | |||||
| 1379 | The article presents the assessment of the problem of forming communicative competence of higher schools students in psychological literature, the author’s interpretation of the concept of «communicative competence», analysis of the results of the diagnostic research of students – future managers’ communicative competence. Keywords: future manager, communicative competence, model. | 2163 | |||||
| 1380 | This article deals with the history of the adoption of the law on private education. There was marked the contributions to the development of the L. I. Lavrentyeva – trustee of the West Siberian educational district. The author presents the analysis of the activities of the Ministry of education and the State Duma of the third convocation in discussing the draft law on private education. Keywords: the rules about private education, Leonid Ivanovich Lavrentiev, the Ministry of national education, Third-Call State | 2163 | |||||
| 1381 | There is still no consensus in the criminalistics literature on the place of forensic situational investigation in the current classification and on its right to independent existence. The purpose of this article is to describe the existing points of view about the nature of forensic situational investigation and to determine the author’s position on its object, subject and tasks. Keywords: forensic investigation, scientific discussions, object, subject and tasks of forensic situational investigation | 2163 | |||||
| 1382 | The article is devoted to the description of temporal lexis units with short duration meaning such as: moment and instant. It contains comparative analysis of their semantic distinctive features, variants of using and nuanced, contextual interpretation. The work touches upon the question of their semantization and metaphorization in the text. The paper deals with the description of the fixed collocations with phraseological meanings, which function in modern languages. The author characterizes fixed collocations as phraseological units, discusses the issue of their place in the system of modern phraseology and also presents a brief analysis of phraseological units based on temporal lexis of short duration. Structural and semantic transformations in lexical and phraseological units to a greater extent are determined by the national-cultural component that can be described as complex phenomenon that deals with a number of aspects. The material is presented from the point of view of anthropocentric paradigm and national-specific picture of the world. It provides a brief overview of the issue on the material of English, French and Russian. Comparison of semantic space of different languages gives us the possibility to identify universal human values in reflexion of the world around, and at the same time it permits us to find out something particular and ethnical. Keywords: short duration periods of time, non-metricity, temporal indicators, moment, instant, cultural linguistics, national-culture specific | 2163 | |||||
| 1383 | Social pedagogic in Russia was officially founded in 1989. and that's why it is a new sphere of scientific and practical activity. The appearance of social pedagogic here in Russia is conditioned by the crisis of the whole social system. However social pedagogic wasn't begun with the zero, it has deep historical roots, traditions in Russia. For many years different models of social, legal, psychology-pedagogical and different others prospects of help to people especially to children were worked out Form, Subject and methods of social upbringing of the rising generation of different categories of children were improved theoretical foundation of this scientific branch was laid. This article will elucidate the stages of formation of the social pedagogic in Russia. | 2162 | |||||
| 1384 | The work is accomplished in the framework of anthropological paradigm of modern linguistics, at the intersection of current trends of language science: functional linguistics, linguistic personology, contactology, neology, etc. The article is devoted to the functioning of contemporary loanwords in student speech, namely to the analysis of pragmatic functions of foreign novations in student discourse. Contemporary loanwords is the vocabulary borrowed from foreign languages, both assimilated and non-assimilated, which entered the Russian language beginning with 1990s. The youth newspapers, Internet websites of social communities, colloquial speech of students was chosen as the material for investigation. The foreign novations not included into the regular Russian language dictionaries are analysed. The particular features for foreign neologisms to realize the specific linguistic pragmatic functions are revealed. The functions are expressive (emotive and attractive), characterological, contact-setting, euphemistic, etc. Multifunctionality of contemporary loanwords as a particular feature of a speech portrait of higher education institution student is proved. Summing up the observations over the functional potential of contemporary loanwords in student discourse of the XXI century, the functional syncretism can be traced. Keywords: foreign lexis, newest borrowings, neologism, functionality, pragmatic functions, speech portrait | 2162 | |||||
| 1385 | The article deals with the Russian customers’ types with the specific features, peculiar to each type. General peculiarities, which represent modern Russian mentality and can be used to distinguish Russian customers from those of Europe and the USA, are considered too. These are, first of all, the large income-contrast between wealthy minority and poor majority of Russian population (there is a distinct stratification of Russian society), priority of material wellbeing and the lack of trust to advertising. These peculiarities are considered in the context of the marketing communication barriers, which occur in process of marketing message recognition by customers. There are five consequentially occurring barriers: attention; understanding; trusting; remembering and first actions. We analyze them in three aspects: 1) the influence of four factors, which characterize the marketing message, showing its quality and efficiency (these are form, contents, technical facilities and organization of the massage); 2) the influence of Russian customers’ peculiarities, which determine the smooth or hard coming of marketing message over this or that barrier of marketing communications; 3) making the set of marketing communication instruments, which could be most effective to overcome each barrier. As the result, we conclude that the stratification of Russian society into wealthy minority and poor majority is now the most actual peculiarity, which influence passing the four (of five) existing barriers and determines the set of marketing communication instruments for overcoming each of them. Keywords: marketing communication complex, customer peculiarities, marketing communication barriers, attention, understanding, trusting, remembering, first actions | 2162 | |||||
| 1386 | The semiempirical PM3 method was applied for analysis of such experimental parameters as NQR frequencies, energy levels in X-ray electron and X-ray fluorescence spectra. The subjects of the study were complexes of tin and antimony. The strong correlation established between the differences in the energies in the inner energy levels of tin, antimony, chlorine atoms and the corresponding ClKa shifts. The obtained correlation dependencies can be used for the characterisation of the donor ability of ligands. | 2161 | |||||
| 1387 | The spectral-luminescent properties of humic acids, humic triplet excited states, its influence on organic ecotoxicants, using the luminescence biotests for study of detoxification the aqueous solution in the presence of humic acids are discussed Keywords: Humic acids, spectral characteristic, irradiation | 2161 | |||||
| 1388 | The article presents an analysis the Russian literature 1840-60 in the context of philosophical ideas about the love and marriage. The author views the construction of plot in the general and marginal texts of the literary process of XIX century. Keywords: gender research, feminism, patriarchal mentality, philosophy of gender, dialog of culture, comparative analysis, belles-lettres | 2161 | |||||
| 1389 | The article deals with characteristics of peculiarities of the professional activity infl uencing the beginnings of the negative mental condition development by police offi cers. Emotion conditions, fatigue, stress, that arise during the work of the offi cer, adversely affect effi ciency of professional activities. Special demands are raised by mental health of offi cers during pursuance of offi cial duties. Taking into account requirement and condition of the professional activity positions of law enforcement offi cial apply to diffi cult and extreme types of professional activity. Keywords: professional activity, mental condition, effi ciency of professional activities, emotion condition, fatigue, stress | 2160 | |||||
| 1390 | The article considers various methods to control the cognitive activities of the addressee in M. I. Veller’s interview at ‘Ekho Moskvy’ radio station. The research is based on regulativity theory methods developed in communicative stylistics of the text. Keywords: regulativity, regulativity methods, media discourse, interview, language personality | 2160 | |||||
| 1391 | This article deals with the problem of natural monopolies on the example of the Russian gas industry. The first part of this paper is devoted to the study of the theoretical foundations of the phenomenon of commercial concession. In the second part of the paper the author analyzed the ways of introduction of the practice of franchising in Russia’s gas industry with its legal and economic features. Keywords: Franchising, commercial concession, natural monopoly, partial privatization, direct regulation of the industry | 2160 | |||||
| 1392 | The author deals with the cognitive basis of the creative processes which underlie the text formation. The subject matter of the study is the creativity of the literary text. While defining the cognitive parameters which contribute to the formation of the creative nature of the literary text, the author grounds the hypothesis about the creative text as the artful deviation from the automatized conventionality on the structural, communicative, conceptual, and semiotic levels of the literary text. The results of the study demonstrate the multilayered organization of the creative text which is formed by the cognitive processes. Among the processes are the associative connections of the chunks of knowledge, their analogical mapping, ambiguity of meaning, conceptual integration and foregrounding. These processes are viewed as the key processes in the cognitive model of the literary text which form structural, semantic and symbolic transformations that refer to the existing literary archetypes. The text is considered to be creative if the author purposefully foregrounds the semiotic level of the text and transforms it. The semiotic transformation entails the transformation of the elements of the other levels of the text. The usage of the highly frequent lexemes and structural repetitions contribute to the formation of the novel processes of the aesthetics of suspense. Keywords: language creativity, analogy, association, ambiguity, conceptual integration, foregrounding | 2160 | |||||
| 1393 | The article poses the problem of reading place determining as a speech activity type in the original texts translating process from a foreign language to the native. Requirements΄ increasing to the translation skills mastering level by students of linguistic specialties determines the need for relevant knowledge actualization. This applies to both the translation general theory and certain specialized issues. The theoretical significance of the research is that the work presents a new approach to reading role understanding in translation activities. The read text-original meaning understanding mechanisms and the secondary text content formation by foreign language means from the translation process positions are presented. The foreign-language texts comprehension process occurs in a linguistic framework through the thematic words, conditional endo-lexis, asymmetry, emotional-evaluative components selection. Also, when reading, it is proposed to use strategies such as implicit information decoding, text information explicating, lexical and syntactic selection, forecasting. The proper implementation of these strategies further influences the harmonization of the original text meanings and the translation. From the properly organized foreign-language text reading process depends on the strategy choice for text translating, whether it is a translation note, paraphrase, interpolation. The research results can be used to develop understanding effectiveness increasing methods in written texts translating and translation theory courses. Keywords: reading, translation activities, reading mechanisms | 2160 | |||||
| 1394 | The article is devoted to the research of the system of Dostoyevsky’s pedagogical ideas realized in the text of “A Writer`s Diary”. As a statement of the problem, the writer’s pedagogical ideas are analyzed in the context of artistic, aesthetic, moral, philosophical and social problems which are comprehended in the monomagazine and have distinct focus to activization of a value position of the reader. The complex of the pedagogical ideas of Dostoyevsky in the context of insufficient study of “The diary of the writer” acquire the status of a current scientific and methodological problem, to the study of which the science of Dostoyevsky in a format of integral monologic research did not apply. In the system of pedagogical dominants of Dostoyevsky, the following are distinguished: family, public education (environment, school, teacher’s image) and spirituality. Considering a person as a spiritual-corporal creature, the writer shows the importance of creation of conditions of the personal value choice which should be provided by the concerned involvement of adults, creation of the “soil” in the form of family space, spiritual imperatives of the Russian culture and traditions of the Russian people. Education in Dostoyevsky’s concept represents dialogical process of spiritual communication of the persons-subjects, capable of understanding and acceptance, mutual moral perfection. The analysis of the pedagogical ideas of Dostoyevsky is also significant for the national educational policy not only in the field of teaching Russian and literature, but also for the practical solution of questions of spiritual and moral upbringing and education. Keywords: F. M. Dostoyevsky, “A Writer`s Diary”, author, values, Orthodoxy, Russian culture, spiritual and moral education, moral, consciousness, childhood, “casual family”, dialogue, people, parents, teacher, subject, Strategy of development of education in the Ru | 2160 | |||||
| 1395 | The article is devoted to one of the little investigated period of life of Tomsk Teachers’ Training Institute graduate, famous children’s writer Alexander Melentjevich Volkov. This is the period of childhood and study at Ust’-Kamenogorsk City School in the years of 1899–1904. As the basis of the article original recollections of A.M. Volkov are taken that were given for publication from the family archives for the first time. | 2159 | |||||
| 1396 | The article deals with the problems of semantic updating of the lexical structure of the Russian language for the last two decades, one of the types of the semantic derivation – the expansion of semantics of lexical units is considered. | 2159 | |||||
| 1397 | It is my great honor and pleasure to congratulate the international forum on peace, which is jointly organized by Tomsk and Hiroshima, and to have an opportunity of keynote speech, addressing about the internationalization strategies at Hiroshima University. In the globalized and competitive environments, HU is not an exceptional organization which must develop the strategic approaches and to prepare for the future challenges, in order to survive. HU faces with quite hard competition among note only Japanese universities, but also with those of foreign countries. | 2159 | |||||
| 1398 | In the article, with the involvement of previously unpublished archival materials, some aspects of daily life of professional entertainments at the court of Peter I: buffoons and dwarves are investigated. Keywords: Petrine era, courtyard of the monarch, the laughter culture, buffoons | 2159 | |||||
| 1399 | The article deals with the issue of changing the type of educational communication in modern education. The modern communicational landscape of education has been defined: the aspect of communication is regarded as one of the factors of education development. The communicative aspect defines the way learners deal with knowledge, acquire their individual educational experience, shape their culture of thinking. The authors emphasize the issue of searching for new approaches towards organizing educational communication by a teacher according to the objectives defined by the modern landscape of education. The article presents the results of an educational experiment that light upon the issue of defining and designing new communicative scenario for a teacher in class. The analysis of the experiment draws upon the phenomenological description of the case of communication organized in a university class. On the basis of the analysis of the experiment case and the experiment transcript, the authors define three possible communicative scenarios for a teacher: the didactic scenario (the traditional one: a teacher is the source and the regulator of communication in class), the ‘teacher is out’ scenario (a teacher leaves the front stage of a class through rejecting his / her traditional communicational functions), and the blended scenario (a teacher as a co-participant of communication). Keywords: educational communication, communicative interaction, communicative landscape in education, communicative scenario in class | 2159 | |||||
| 1400 | The article contains generalization of experiments’ results, which were based on methods of scalling and addition of suggestions; analysis of influence of public language personality’s voice and appearance in the the audio-visual form of the author’s media text spread; research of the results of informants’ modelling of author’s verbal portrait including indication of his age, social status, education, interests, peculiarities of appearance, character. Linguistic and extralinguistic factors affecting the interaction of the public language personality and the media environment have been identified. It was determined that media text’s name, its placement (informational plot) and idea are of the most important characteristics, that have an influence on media text’s effect on collective language personality of young people (the informants were the students of philological faculty at the age of 18-20 years old). It was found out that outward of public language personality and usage of figurative means and rhetorical devices during media discourse perception are the most significant characteristics for this category of informants. Audio-visual channel of media text spread considerably broadens spectrum of its influrnce on collective language personality according to the results of experiments. Special importance acquire voice characteristics of media text’s author (timbre, time, volume, intonation, pause, logical stress), which allow to perceive sense accents of an author, his emotions and assessments sufficiently. Outward of media text the author and his nonverbal behavior (gestures, mimicry, outfit) as special discursive factors are also significant for media text influence on collective language personality and modelling of different author’s peculiarities by addressee, that is of great importance for comprehension of author’s position verbalized in a text. In terms of influence of media text in the case of its written form of its distribution the key role belongs to a theme, which is dedicated to, and to author’s position, explicated verbally. The received results are of interest for the theory of speech influence, media linguistics, communicative stylistics of text. Keywords: media text, media discourse, language personality, experimental methods | 2159 | |||||