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| 1851 | The article shows the linguistic representation of quantitative side of the strategy of the olfactory perception. Attention is concentrated on two aspects: firstly, intensity of smell, secondly, quantity of smells, which a person can identify. The analysis bases on quantity scales and stereotypes. Such an analysis allows to complete facts about the representations of olfactory information (its quantitative aspect) in human language. Keywords: cognitive strategy, the olfactory perception channel, perceptual mode, quantification, usual gradual scale, situational-modal scale, total-partitive scale, stereotype of quantification, intensity of smell, the number of odors | 2050 | |||||
| 1852 | Author gives an analysis of interactive architecture, including its conceptual foundations, history and current state of development. There is an argument presented that interactive architecture reflects shift from traditioal optics of constructing urban space with its focus on gazing static aesthetic forms to strengthening dynamic and unstable ascpects of the presence, adaptive behavior and integration into the urban ecosystems. Keywords: interactive architecture, digital culture, gaze and presence, city space | 2050 | |||||
| 1853 | The paper presents the nature characteristics of the welfare state, the basic features of welfare states, problems and contradictions in the social policy implementation. The authors conclude that it is necessary to reform implementation mechanisms of government social policy. Authors examine the causes of welfare dependency (high social rate of discount, inefficient legal framework, reducing the degree of horizontal and vertical integration between agents). The authors propose measures aimed at improving the mechanisms for overcoming social dependency. It is necessary to stimulate the social responsibility of economic actors and provide socio-economic policy of government to ensure economic growth. Keywords: welfare state, social dependence, social policy, pensioner | 2050 | |||||
| 1854 | Increasing efficacy of the educational process is one of the main problems for teachers. All educational methods are directed on its decision. Achievements of science and technology are used in most progressives of them. Com¬puter as an instrument of universal introduction and as an object of increased attention of youth can be used and must be broadly used in the pedagogical practice. Ability of computer to afford information to user in any of exist forms seems author as the most worthy attention. | 2049 | |||||
| 1855 | The article is devoted to the problems of teaching English as a second foreign language (after German). It surveys the main principles of third-language teaching and discusses the possible ways of developing speaking skills. There has been an attempt in the technology to combine the two aspect sides of speech (fluency and accuracy) with the third one – pronunciation. The solution of the problem lies in the proper organization of the material, the item of which is a bilingual communicatively-intentional block, built around two texts: German and English. | 2049 | |||||
| 1856 | True article is devoted to functioning of an author's metaphor in art texts Mayakovsky, Block, Yesenin, Prishvin. Use of names of fauna in structure of a metaphor is old tradition of Russian poetry and prose. Animistic metaphor is especially active in poetry of the beginning of XX century. Special a particular this type of a metaphor in poetry Mayakovsky, Yesenin, Block differs. In prose Prishvin use animistic metaphors with other semantic filling proceeds. Keywords: Metaphor, animism, the name, rate, semantics, poetry | 2049 | |||||
| 1857 | This article is about interaction of family and the school at the modern period of development of the Russian society. Authors give the description of specific features of partnership of family and school. The special attention is given formation of readiness of the sides to realization of partner interaction. Keywords: . | 2049 | |||||
| 1858 | Forms of relations of the Teacher and the Pupil in sociocultural space are considered. The phenomenon of spontaneous narratives as expressions of special dialogical life of the person is described. Keywords: creativity; the person; sense; dialogue; culture; education; narrative | 2049 | |||||
| 1859 | In peat soil number of the microorganisms assimilating organic and mineral forms of nitrogen, their parity, production СО2, correlating with number of given microorganisms, a cellulose mineralization are defined by a number of factors: a hydrothermal mode, presence of nutrients in the form of NPK and spontaneously present at peat N-NH3, a competition from plants at assimilation of nutrients. Results of definition of number of microorganisms methods of direct consideration under a microscope and crops on nutrient mediums have the alternative character, confirming opinion that number of microorganisms not always reflects their activity. Higher indicators of biological activity in residual peat under grown up cereal grasses, in comparison with a native soil, testify to an intensification in it of destructive processes Keywords: biological activity, low-lying marsh ecosystem, microorganisms, assimilating organic forms of nitrogen, assimilating mineral forms of nitrogen, cellulose-decomposing, defined to straight microscoping, dynamics СО2, mineralization of organic substance | 2049 | |||||
| 1860 | The article dwells on the adoption as one of the most preferable form of child care in the USA. In addition the adoption origin, development and legalization of its procedure from colonial times till nowadays are analyzed under the social and historical approach. The main features of legal and ethic aspects of adoption in the USA are examined in the article. Keywords: adoption, orphans, children without parent’s care, the USA, legislation | 2049 | |||||
| 1861 | The dialogue is provided with a special existential sense in the present-day world. The dialogue has deep interrelations with scientific knowledge. The preparation for the scientific activity is one of the major problems which are being solved in university education and includes knowledge, abilities and practice of a scientific dialogue. This paper focuses on some steps for the solution to this essential didactic problem in the course of a foreign language for undergraduate students in the technical university. Keywords: scientific dialogue, preparation for scientific activity, a foreign language for undergraduate students | 2049 | |||||
| 1862 | The article describes the process of teaching students aimed at the foreign communicative competence development by means of the problem-solving tasks system. The stages and the results of the experiment research are presented in detail. The effectiveness of the tested system of problem-solving tasks in the process of the students’ foreign communicative competence development is experimentally proved. Keywords: foreign communicative competence, problem-solving task, experiment, results, effectiveness | 2049 | |||||
| 1863 | The study characterizes modern methods of reflexive training in higher school education. The results of the conducted empirical study on using cinquain in training in higher school education are presented here. The list of competences which depend on development of reflective abilities of students was selected from the federal state educational standard of higher education in the direction of preparation “Special (defectological) education”. The work identifies the deficits of the reflexive development of students on the basis of cinquain as control-evaluative tool for implementation of assessment and self-assessment of mastered professional knowledge, skills and competencies at different stages of the studying of section of the academic discipline. The paper reveals possibilities of organization of reflexive activity of future defectology bachelors at speech therapy class. The study shows the features of using of cinquain as the main teaching method allowing you to activate the mechanism of reflexion in the context of professional pedagogical studying. Keywords: competency approach, reflexive methods, reflexive abilities of students, cinquain, professional pedagogical thinking, professional activity of bachelors-defectologists | 2049 | |||||
| 1864 | The article examines the issue of Italian painting reception in the creativity of V.F. Odoevsky at the levels of images, motives, allusions. This issue is associated with pictorial art as a challenge for Odoevsky. Italian art in his prose is connected with a creator’s destiny: his …, insanity, unrealized … Art and creativity express chaotic and irrational part of the human nature, forming opposition with philosophy. The image of Italian Madonna is interpreted as an aesthetic and etic ideal of beauty. Odoevsky’s perception in this aspect corresponds with perception of the Lubomudry in general. This idea of perfection reflected in the images of wise and beautiful women playing the role of Muse. In aesthetic conception of Vackenroder the same image creates ties between art and religion. Madonna is identified in short stories “Vicenzio and Cecilia”, “The improvisator”, in stories “Silphide” and “Black glove”. Odoevsky uses ideas of German romanticists and Zhukovsky, but reconsiders them. For example, Cecilia embodies not only beauty, but also spiritual independence. The picture with Madonna in “The improvisator” expresses motive of beauty damaged by analysis and rationality. In the image of Siphide Odoevsky combines features of Venus, the divine of love and beauty painted by Botticelli, and Cristian Madonna. “Black glove” demonstrates absence of Madonna (line of Maria) in modern world. In conclusion, interpretation of Madonna’s image is included in Italian text system of the Lubomudry. However, Odoevsky adds to this text individual features typical of his philosophical prose. Keywords: the Lubomudry, Russian romanticism, Italian text, the image of Madonna | 2049 | |||||
| 1865 | The article is devoted to the analysis of the functional features of military collocations in English multi-genre texts of military political discourse. The author substantiates the idea that the functions of military collocations are determined by the functions of military political discourse and the intension of the text. The research novelty of the paper is in defining the functions performed by military collocations in military political discourse. The aim is to define the semantics and functions of military collocations in english military political discourse. The main methods of the research are functional-semantic analysis, contextual interpretation and continuous sampling method. The material of the research was the military collocations extracted from the texts of the press conference, the opening speech and the short statement of the NATO Secretary General J. Stoltenberg published on the NATO website; collocation dictionaries and English descriptive dictionaries. The military collocations in the statements of NATO Secretary General perform manipulative and informative function. Military collocations are considered to be one of the means of representing the opposition «ours» – «others» in the military political discourse. Military collocations perform manipulative function within a particular micro- and macrocontext of the situation, and on the condition that one or both components of the collocation have a negative evaluation semantics. The manipulative effect of military collocations is in distortion of information and false informing of the addressee. Such an effect is aimed at creating circles of «theirs». Military collocations performing informative function are used to denote types of military equipment and weapons, the amount of financing in the development of defense industry of NATO member countries, the scale of military power possessed by European countries that are regarded by NATO as «ours». The informative function of collocations is based on the nominative value of the units forming the collocation. The analysis of the functions of military collocations by the syntagmatic way has been carried out for the first time. The results of the research can be of practical value in compiling dictionaries of military collocations, as well as systematization of collocations according to functional and thematic features. Keywords: military collocation, military political discourse, informative function, manipulative function, addresser’s intention | 2049 | |||||
| 1866 | The correlation of the adaptive physical culture as an integrative discipline with theory of physical culture as a basic discipline is considered, including its newest trends of development, philosophy, cultural studies, sociology, general and special pedagogy, humanistic psychology, valeology, as well as disciplines of medical and biological cycle: anatomy, general and particular pathology, genetics and other disciplines. It’s proved that adaptive physical culture and the disciplines enumerated above have general object, goal of pedagogical activity, common methodological approaches and principles, solve integrative common tasks from various angles and so should enrich and compliment each other. | 2048 | |||||
| 1867 | In the article author offer the definition of early juvenile delinquency prevention and analyze does regulations of the Federal Statute “On The Bases of Neglect and Juvenile Delinquency Prevention System” provide measures of early juvenile delinquency prevention. | 2048 | |||||
| 1868 | This article is about specific process of time perception (future, present and past) in different social-cultural system. The importance of time is dependent on the different view points of people's origin respectively culture. Nowadays time concept is more important and complex than in the past. Applying post-non-classical methodology and information-synergetic approach we analyze dynamics of utopian ideas depending on perception of time. The main problem is a contradictory role of utopia in Russian culture. This research was supported by grant RFBR № 08-06-00109 Keywords: information-synergetic approach, specificity of time perception in different cultures, socio-cultural systems, dynamics of utopian idea, role of utopia in Russian culture. | 2048 | |||||
| 1869 | The theoretical aspects of bog formation and peat formation processes, methods of approach to forest-peat ecosystems structure investigation for its typification are discussed. Princips of dismemberment of bogs space structure and three main trends in interpretation of “cenosis structure” concept are considered. Taxonomic units of typological and biogeocenotic classification of forest-peat ecosystems are characterized Keywords: Bog formation, peat formation, studies Sukacheva, biogeocenosis, structure cenos, landscape categorization, categorization of forest bogs | 2048 | |||||
| 1870 | The article shows the importance of adult education in Germany at present. The main legislative acts regulating this sphere are enumerated. It also gives the chief principles of the state which support the adult education. The author makes up the conclusion about the prospects of the further development of adult education in Germany. Keywords: adult education, main types of adult education, legislative acts on adult education, key qualifi cation | 2048 | |||||
| 1871 | The article is devoted to variation of network terminology in Russian internet discourse. The research is based on data collected from the sources of internet communication devoted to network technologies. The following variation types are being described: syntactical, semantic, functional and stylistic as well as their varieties. The article describes the main reasons for network terminology variation on formal, semantic, functional and stylistic levels as well as the relationship of different variation types to the problem of word equality. As a result, the main reason for variation of professional items in computer network sublanguage was defined. It lies in the very process of borrowing specialized lexis into the Russian language as a result of professional international communication intensification. Inside the Internet discourse the variation of network terminology is one of the ways to change communication registers and showing the dynamics of this discourse. Keywords: network terminology; variation; formal variation; semantic variation, functional and stylistic variation | 2048 | |||||
| 1872 | Nalivkina N.V. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 1 (4). P. 65-68 . | 2047 | |||||
| 1873 | We show here how it is possible to build a OFT on the horizon of a Schwarzschild-like spacetime That theory, found by restricting bulk quantum fields on the horizon, is equivalent to GFT on the bulk. That fact is called Holography. Moreover the hidden conformal symmetry (SL(2, R)) found for the bulk theory becomes manifest on the horizon in terms of some of its diffeomorphisms. Then the extension of group of the generator of that symmetry to the Virasoro algebra is discussed. | 2047 | |||||
| 1874 | The article deals with examination of regulative principles of fiction and advertising texts. Using the comparative approach the author shows the peculiarities of regulative-strategic construction of fiction and advertising texts as the systems of different codes, the latter manage the interpretative reader’s activity and are focused into the prepotent synthesized codes. They are the following: aesthetic code, which functions in fiction communication, and manipulative-pragmatic code, which dominates in advertising communication. | 2047 | |||||
| 1875 | Prose of Maria Zhukova represents high quality fiction, which enriched Russian literature of 1830–1850 years by new collisions and plots, contributed to accumulation of psychological devices of picturing inner life of a person and especially woman. Her creative efforts contributed to entering the opinion about a woman as most sensitive spokesman of the epoch into social consciousness. Together with other talented representatives of “female” literature she contributed to changing of social opinion about role and purpose of a woman. Keywords: female prose, gender, fiction, literature process | 2047 | |||||
| 1876 | The article deals with tow modernization strategies in contemporary education. The first considers pedagogy as technology and as engineering science. The second considers pedagogy as anthropology and fundamental humanitarian science. The author comes to the conclusion about the connection between Russian pedagogy with the second strategy Keywords: education, modernization, culture, pedagogy as technology, pedagogy as anthropology, sociocultural traditions, strategy of education, educational strategy | 2047 | |||||
| 1877 | Khanty have their own special names for things of every day life and special words to signify articles referring to women and men. For lack of furniture, hanty have a lot of primitive, but functional things such as bag, basket etc. Keywords: traditional objects, women's objects, men's objects, every day objects, specific number of things | 2047 | |||||
| 1878 | The present article is devoted to the problem of training a pedagogic university students to conduct research activity in their prospective professional sphere. The notion of «a student research activity» is defined. Organizing-methodic conditions making for forming and developing research activity of would-be-teachers are exposed. Keywords: research activity, professional-pedagogic competence, creative potential, educational technology, professional training | 2047 | |||||
| 1879 | The article presents the issues related to the vocational self-determination of school senior pupils. It considers the problems of vocational self-determination as consistent with the subject’s personal qualities. The case study of senior pupils vocational orientation is presented in terms of «self-conception», which is considered the determining factor of personal self-actualization including the vocational one. Keywords: construction of «self-conception», senior pupils vocational self-determination, temperament | 2047 | |||||
| 1880 | The article deals with the use of proverbs in the texts of descriptive and communicative types. Some texts help to expose the primary intention which has been put into every proverb while others contribute to revealing the psychological condition of a person with the help of proverbs. Keywords: proverb, intention, speech situation, indicator, psychological condition | 2047 | |||||
| 1881 | The article describes approaches to the connection of mental and physical issues in philosophy, psychology, linguistics and literature. Some examples explain the possibility of physical and spiritual synthesis in Russian literature. Keywords: mental state of human, the physical state of human, physical and spiritual synthesis, Russian literature | 2047 | |||||
| 1882 | The article is devoted to the problem of defining the most important professional and personal characteristics of teachers working at elite schools. On the basis of the analyses of scientific sources and fiction the author comes to the conclusion that the quality of the teacher’s professional activity depends not only on the quantity of his knowledge in this or that subject, but also on the level of development of his emotional sphere and creativity. Keywords: The article is devoted to the problem of defining the most important professional and personal characteristics of teachers working at elite schools. On the basis of the analyses of scientific sources and fiction the author comes to the conclusion that the | 2047 | |||||
| 1883 | There are satirical trials in myth poetical systems of Vladimir Solovyev and Danill Andreev known as philosopherwriter. Facetious works of Russian religious philosopher are made within the scope of aesthetics of nonsense; they correspond with D. Andreev’s “The latest Plutarch”. The poetics of nonsense is inseparably linked with the general philosophical conception of thinkers; its central arguments are parodied in the artistic trial. In the article parody and autoparody, transformation of poetics of nonsense and its connection with absurdity, black humour phenomenon are analyzed. Keywords: religious philosophy, nonsense | 2047 | |||||
| 1884 | The problems of school libraries in providing access to information and education space for participants of educational process are described in the article. Lines of school libraries activity for advancement reading, library and information service to pupils and students in the electronic environment of Ural region are presented. Keywords: information and education space, information net of education, school libraries, corporate library projects, information culture, key educational competence | 2047 | |||||
| 1885 | In this article the author deals with on the notion of collective responsibility, which is discussed in different studies. Increasing interest to the collective responsibility is a result of the changed technological activity. In the article the author declares that the notion of individual responsibility is limited in the complex conditions of the collective activity. However, turning to the idea of collective responsibility has also some controversies, which the author attempts to explain and suggest ways to overcome them. Keywords: moral responsibility, individual, collective and corporate responsibility, scientific and technological activity | 2047 | |||||
| 1886 | The article is devoted to the problems of the educational process and the formation of ethnic identity of students. It emphasizes the important role of the school as an organic part of the social life of a multi-ethnic society, which aims to balance the educational interests of the individual, nation and society. The article identifies and justifies the leading pedagogical conditions of formation of ethnic identity: familiarizing students to the national culture, taking into account their age characteristics and need-motivational sphere, the integration of academic and extracurricular activities; creation of ethnic and cultural environment conducive to immersion students in their native culture; systematic and continuity of joint activity of the family, school and society. It is shown that the learning content to be as accurate as possible to reflect the life experience that students will need in their future activities in a multiethnic society. Keywords: ethnic identity, pedagogical conditions, multiethnic society, integration, need-motivational sphere | 2047 | |||||
| 1887 | The article points to research of language representation of a media communicative universal – a law of pragmatically and intentionally conditional variety of textual activity in interpretation of informational reason in mass media. Media communicative universal is defined by the author as a law and its realizing principles of textual organization, which reflect informational reason as an element of media communication and meet the criteria for frequency and repetition. Specific character of actualization of textual activity variety in interpretation of informational reason in mass media on the example of media text in the genre of news was revealed. Based on the news materials from the informational portal “Echo of Moscow” on the launch of intercontinental ballistic missile of DPRK on 28-th of November 2017 as an actual informational reason, the following principles concerning realization of such communicative universal were examined: 1) multivariety of world pictures of different native speakers and translators of information; 2) polyphony of dialogically conditional discursive practice connected with informational reason including change of communicative roles, tactics and strategies of subjects in the process of media communication; 3) social self-representation and creative self-actualization of sources and translators of informational reason in mass media. It was determined that in realization of the law of pragmatically and intentionally conditional variety of textual activity in interpretation of informational reason in mass media the connecting elements are repeated key words and markers of events, which became actual informational reason for interpretation in mass media: toponyms, anthroponyms, names of events, temporal vocabulary, dates, different actualization of space category. Variation in news texts is realized on the level of citation; means of subjective modality expression including social estimation; it’s revealed in actualization of sources of information; in degree of its concretization and peculiarities of different aspects of informational reason’s concentration. Keywords: media communicative universal, media discourse, media text, textual activity, news | 2047 | |||||
| 1888 | The article considers the tasks and targets of the priority project “Development of the export potential of the Russian education system”. It analyzes the characteristics of the dynamics and world trends of higher education, the background and features of educational export in the USSR. Presents statistical data and a description of the most important statistical parameters of the development of educational exports in the new Russia. Describes features of attracting foreign students to Tomsk universities, educational and marketing tools that are used. Reveals the structural and organizational and social problems of adaptation of foreign students, analyses the proposed package of measures aimed at supporting and strengthening the streams of export of education to the system of higher education in Russia. Analyses positive experience of adaptation of foreign students in the large universities of Tomsk. It was concluded that the prospects for the development of Russian educational exports are high, the market itself is quite capacious, especially on the basis of the relatively low costs of foreign students for higher education in Russia; Siberia, despite its remoteness from the capitals, harsh climatic conditions and fame, remains one of the most attractive regions for foreign education, especially from Central and Southeast Asia. Keywords: education of foreigners, educational export, adaptation of foreign students, educational trajectories | 2047 | |||||
| 1889 | In operation the attempt of a substantiation of the approach gives, on the basis of which enables of the rigorous description of information systems gaining and handling the information as fashions. Each information system can be divided into two basic parts – passive and fissile. The passive part is plurality of fashions included in a composition of information system, which by her are handled and are stored in it. The fissile part consists of material structures of information system – functionals, which are engaged in processing of fashions. Such approach termed by iconodynamics, in particular, enables for the description of information processes in mentality of the man and animal. | 2046 | |||||
| 1890 | This technology is developed on the basis of analysis of the activity theory and works of Russian and foreign authors on the problems of pedagogical technology. It implies integration of ideas which do not conflict with each other from the viewpoint of continuity of modern education. The reflexive approach to the organization of students’ activities takes the central part in the technology. It represents a process of involving students into educational and cognitive activities; revealing students’ individual difficulties, fixation of this difficulty; implementation of the activities analysis aimed at revealing the causes of the difficulties and correction of the way of activity. | 2046 | |||||
| 1891 | In the paper the author considers the organization of the understanding mastering of the material on the example of studying the topic «Logarithmic and exponential functions». The basic notion is the notion of the natural logarithmic function. We introduce it, using the integral with the variable upper limit. Such presentation allows students to understand the structural-object and logic-semiotic aspects of the meaning of the notion «the natural logarithmic function» more profoundly. | 2046 | |||||
| 1892 | The article reviews Russian and foreign concepts of translation competence, including the most detailed PACTE model; compares translation evaluation vs. translation competence assessment. It also states the difference between approaches to assessing translation made by students against translation made by professional translators, as well as points out particular features of translation competence assessment for teaching purposes. Keywords: translation competence, translation evaluation, student translation, professional translation, translation competence assessment | 2046 | |||||
| 1893 | The article considers the problem of influence of development of teacher’s professional experience on the processes of formation and development of innovative component of pedagogical activities, formation of willingness to innovative pedagogical practice. The article accentuates the value of reflexion, creative direction of pedagogical activities, practical thinking, and makes comparison of practical and theoretical thinking in structure of pedagogical experience. The article presents cyclic model of development of experience, within which several stages are singled out. The stages demonstrate the dialectics of teacher’s mastering the components of professional activities. Keywords: innovation, teacher’s willingness to innovative activities, development of professional experience, reflexion, creative direction of pedagogical activities, practical thinking, theoretical thinking | 2046 | |||||
| 1894 | The words denoting meteorological phenomena are analysed in the paper. Some words are marked by consonantal stem-building suffixes which indicated active/animate nouns in Proto-Indoeuropean. A lot of these words belong to a vowel declension in Gothic that is connected with the change of the attitude to the world and the loss of an animate meaning. Despite this, etymological, morphological and lexico-semantic analysis proves that the words of this lexicosemantic group related to the active class in the past and meteorological/ atmospheric phenomena were accepted as animate by ancient Indo-Europeans. Keywords: Meteorological phenomena, stem-building suffixes, lexico-semantic combinatory, activity/animateness, ancient Germans | 2046 | |||||
| 1895 | In the article there considered premises of the appearance of additional education, reasons of its separation from general obligatory education. The author emphasized their differences, principle ways of development. In detail present-day problems of the development of additional education in Russia are studied, also the ways of their solution. There is also noted necessity, variants and prospects to increase qualification of educators, particularly managers. Keywords: additional formation, future specialists, conversion training, teachers, increasing of qualification, modernization | 2046 | |||||
| 1896 | Scientific and theoretical approaches to the problem of studying the features of reproductive and creative activity of children of preschool age with strong speech disorders are concerned. Studied the problem of coherent speech development of preschool children from the point of view of psycholinguistic approach. The methods of studying the peculiarities of connected speech in the process of reading literature works are suggested. The features of receptivereproductive and reconstructive activities of mastering coherent speech of children with strong speech disorders are found. Found the directions for the development of coherent speech of children with speech disorders. Educational work is conducted in the following directions: development of psychophysiological functions, development of linguistic operations, development of reproductive activity, development of creative activity. Keywords: text, strong speech disorder, creative activity, reproductive activity, verbal creativity, connected speech, literature work | 2046 | |||||
| 1897 | Introduction. This work explores the recreational function of Media also recognized as the recreational function, hedonistic function, function of mental regulation, function of emotional release, etc. by various sources. We suppose that modern media mostly pursue hedonistic aspects of broadcasting as the changed structure and new conditions of functioning increased consumer’s component of address activity. Aim and objectives. The aim of this article is to describe the specifics of the entertainment function of the media in the discursive space of convergent radio. The object of research is the discursive practice of convergent radio. Material and methods. The article considers new forms of media communication that are significant in the aspect of those technological and socio-cultural changes that led to the emergence of convergent radio. Based on the material of web pages and social network versions of radio channels, the discursive mechanisms for the implementation of the entertainment function are analyzed. On the basis of the theoretical provisions of discourse analysis and social semiotics, an assumption is made about the hedonistic nature of the entertainment function of convergent radio. Results and discussion. The work investigates the specialty of the hedonistic function of modern radio discourse. Texts from radio websites and social network versions of entertaining radio channels served as material. From the position of modern semiotics and discourse analysis, the main communicative models between the subjects of discourse, which are formed on the borders of hedonistic strategy of radio, are allotted. A big role was played by advertising discourse and PR both integrated into communication practice by strategies of radio which pursue consumer’s ideology of modern media. Conclusion. Thus the interaction of radio discourse, advertising discourse, and PR provides hedonistic effects of (targeted attention) and participation: based on action and semiotic codes the addressee forms a convenient psychoemotional area of their identity – the consumer of high-quality media products, the user of various services that replace social institutions such as libraries, cinemas, hobby clubs, etc.. In this case the interactive user shows the necessary activeness (for discourse practice) in choosing recreational products and engagement in consumption of such. Keywords: discourse of convergent radio, discursive interactions, communication and action hedonism of radio discourse, consumer’s ideology | 2046 | |||||
| 1898 | The article considers the main resources of technologies of mathematical training of students’ abilities for selfdevelopment; pedagogical conditions of development of the abilities for self-development in the process of mathematical prerequisite are presented. Keywords: self-development, self-management, personality need, problem-solving situation, liberty of choice, competencies | 2045 | |||||
| 1899 | The article deals with the description of the technique of training pupils to the solving of problems on construction on a plane and in space by a method of geometrical places of points in frameworks of the activity approach by means of allocation of the generalized method of the solving of problems by the given method and its purposeful formation. Keywords: a method of educational activity, stages of formation of a method, a method of geometrical places of points. | 2045 | |||||
| 1900 | The model of processes leading to distribution and competition of different information types is considered. The model takes into account the following processes: 1) competitive interaction; 2) self-competition; 3) self-reproduction; 4) information distribution in phase space due to diffusion. The results of calculations approve qualitative analysis of dynamics of similar systems performed earlier in other works. Also, conditions of domination of one information type on another are obtained in terms of the model. The result was obtained in the framework of the project RFBR no. 11-06-00160. Keywords: modified Lotka–Volterra model, the criterion of self-organization of information systems, informationsynergetic approach | 2045 | |||||




