| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 4701 | In the article offers guidelines explication of a sanatorium-and-spa complex, on the basis of which shows its basic parts, their essence and meaning. It defines the components that are important in the process of formation and development of a sanatorium-and-spa complex. Keywords: sanatorium-and-spa complex, the structure, principles of explication, links complex, information management | 1846 | |||||
| 4702 | The paper analyses characteristics of upbringing children left without parental care in a rural orphanage. The author demonstrates specific organization of the educational process of children groups of different ages. Keywords: mixed-age group, peculiarities of the upbringing of orphans, rural orphanage | 1846 | |||||
| 4703 | The article considers the role of knowledge in the competence approach. A method of knowledge assessment, which is productive in the present period, when the transition to competence, methods of teaching. It is considered an example of the use of teaching tasks in the formation of methodological knowledge undergraduate students of physics education. Keywords: formation and evaluation of knowledge, methods of teaching, methodical tasks | 1846 | |||||
| 4704 | The article is devoted to the problem of searching of effective ways in training students for foreign-language intercourse activity. In the article it has been proved that usage of active methods considerably increases level of foreignlanguage business intercourse; the specifi c institute’s process features which realize an imitation-playing approach to study of foreign language have been disclosed, the infl uence of training game upon the motivation of study of foreign language, the situation of success in study have been shown. Keywords: active methods of training, meaningful-procedural teaching, imitation simulation, problematic teaching | 1846 | |||||
| 4705 | The basic forms of presentation of chemical information were considered in this paper: the specification of educational elements, the count, frame, reference notes, structural and logic scheme. The characteristics of each form, examples and tips on using these forms in the learning process were given. Keywords: specification of educational elements, the count, frame, reference notes, structural and logic scheme | 1846 | |||||
| 4706 | The article deals with oikonyms of Turkic origin on the territory of Azerbaijan that are analysed on the basis of scientific-theoretical and factual material. Historical excursus makes it possible to trace formation and development of the Azerbaijani language. The toponyms mentioned in the ancient sources, works are studied. It is emphasized that there are quite a lot of elements among the paleotoponyms functioning in the modern system of Azerbaijani toponyms and such elements are related to the different layers of the languages of the ancient Turkic clans and tribes. Is given etymological and structural-semantic analysis of the most interesting oikonyms. Keywords: toponyms, oikonyms, elements, layer, tribes, origin, ancient Turkic | 1846 | |||||
| 4707 | The article deals with the problem of revision of the views and interpretations of the Russian history “hot” topics, based on non-scientific political and emotional factors, which is one of the manifestations of the society historical consciousness crisis. Particular attention is given to reduction of the level of critical attitude towards historical information caused by the spread of the Internet. On the example of the character of Ivan the Terrible it shows the necessity and possibility of findings’ verification in a situation of insufficient source base by successive application of historical-comparative method. Identifies the main methodological criteria to select objects and data sources for historical-comparative study. Keywords: early modern times, Ivan IV the Terrible, monarchy, historiography, historical-comparative method | 1846 | |||||
| 4708 | Statement of the problem regarding pedagogical activity development during student training is given herein. The federal state educational standards for higher professional education are analyzed for this purpose; as well as objectsubject area of PhD researches, and views of lecturers from pedagogical institutions on student training for pedagogical activity. Objectives, content and results of pedagogical training are pointed out as a criterion for analysis. Problem analysis also includes preliminary statement of the problem based on phenomenological analysis of the practice. The problem lies in that the pedagogical training is not considered from the perspective of pedagogical activity development. It is regarded from the position of readiness. The conducted analysis allowed defining the problem of research which consists in necessity for pedagogical activity development during student training. Keywords: student training, pedagogical activity, development and problem | 1846 | |||||
| 4709 | The article studies the problems that face higher school lecturers in the course of professional pedagogical communication, it reflects the complexity of the relationship between lecturers and their colleagues, administration, students, and suggests possible options for settling conflicts that arise. Particular attention is paid to the pedagogical communication difficulties specific to foreign language teachers. In addition to the analytical review of research on pedagogical communication, the author describes the results of the experiment conducted among students and graduates of universities in Novosibirsk, during which the participants tried to create a model of the ideal teacher of foreign languages, based on their own experience of communication with the teaching staff of the educational institution. Keywords: pedagogical communication, professional development, teacher of foreign languages, students, teaching staff, higher educational institution | 1846 | |||||
| 4710 | Tolstykh V.L. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 19-21 . | 1845 | |||||
| 4711 | The author considers several possible ways of study and formation of students’ motivation within conditions of real academic process from the position of NLP. Using the knowledge for directing a motivation in the planning of academic activity allows to achieve the academic objectives more efficiently in the groups consisting of representatives of various types (motivation “To”; motivation “From”). | 1845 | |||||
| 4712 | The article presents the work experience of the department of improvement of professional skills and retraining teachers and lecturers on the basis of competent approach “education on order,” advance education and network cooperation | 1845 | |||||
| 4713 | The article deals with the results of experimental research of optimally dosed differently oriented sanitary study during the academic year or the results of the period of influence of the climate-meteorological factors. Keywords: .physical education, tuberculosis infected children, a sanatorium-forest school, sanitary study, the climate-meteorological factors | 1845 | |||||
| 4714 | The article contains a semantic description of the mental activity predicates group and analyses of their meaning in the aspect of the norm. Semantics of the norm in this group of words is studied in connection with prefixes недо- and пере-, expressing the meaning of un-achievement or exceeding the norm in verbs semantic. Keywords: norm, estimation, mental activity predicates | 1845 | |||||
| 4715 | The article deals with the problem of quality of methodical preparation of the future mathematics teachers. We show the role of development of ability to design educational texts which are directed on intellectual education of pupils. We give examples of tasks which help students to create educational texts for pupils. Keywords: intellectual education, preparation of the future teachers, universal educational actions | 1845 | |||||
| 4716 | The article considers general scheme of word formatting variation of lexical units related to a noun in the structural-and-substational framework. Binary oppositions of formal modifications existing in the German language are classified by considerable external differences in their components. Keywords: the modern German literature language, formal word variants, word binary oppositions related to a noun | 1845 | |||||
| 4717 | Recent explanation [1] of high-velocity features in type Ia supernovae (SNIa) requires signi cant mass of circumstellar material (CSM) in SNIa progenitor system. If correct, it provides means of determining the mass of CSM along the line of sight. We study the distribution of mass in accretion disk, a natural candidate for the needed CSM. Accurate equation of state and Rosseland-mean opacities are used; several models for the latter are compared. We conclude that the standard model of accretion disks in SNIa progenitors does not yield the needed mass distribution to agree with observations. Keywords: accretion disk, supernova, circumstellar matter, radiative transfer, opacity | 1845 | |||||
| 4718 | The paper presents the results of a study that explores the specific features of punctuation marks usage determined by the graphic design of advertising texts. The study is based on the data collected in the period of 2008–2016 from a variety of sources: commercial advertising texts from federal and regional newspapers and magazines, advertising leaflets, and banner advertisements from the Internet. The outcome is the systematization of examples of meaningful correlation between punctuation marks and graphical means (punctuation-graphical devices) as well as the description of the cases of punctuation marks displacement by graphical means. Keywords: advertising text; paragraphemics; metagraphemic and paragraphemic means; punctuation-graphical devices; omission of punctuation marks | 1845 | |||||
| 4719 | The article is devoted to the formation of new words in the Russian language of the eastern emigration of the 20–40s of the XX century. The object of analysis is the new words which appeared in the Russian language of the Eastern abroad as a result of word-formation. First of all different morphological means of word-formation, variety of suffixal and affixal methods and compressive word-formation are under examination more often. Word-formation models and their activity in the Russian language of Eastern abroad are investigated on the material of the Harbin journal “Rubezh” which has been published in Harbin since 1926 till 1945 years, memorial sources by I. Dyakov, E. Taskina, E. Shirinskaya and others, and works of art of Russian Eastern countries. Conditions for the functioning of the Russian language in Harbin of the first half of the twentieth century are seen as unique, contributing not only to preservation but also to the full functioning of the Russian language in Manchuria. The article analyzes 45 new lexical items created in the language of the eastern countries: Nouns (77.8 per cent of appellation of total new words), Pronouns (17.8 per cent), Verbs (it is only one word in our work), Adverbs (it is only one word in our work too). Keywords: Russian language of Eastern abroad, Harbin, word formation, word-formative model, affixation | 1845 | |||||
| 4720 | The issue of teaching the technique of hopping simulation during the snowless period of skiers-racers on the training stage is considered. The value of hopping simulation as one of the means of training skiers for races in the preparatory (summer-autumn) period is presented. The urgency of the question is determined. The errors encountered in the practice of hopping simulation at the beginning and at the end of a pedagogical experiment are considered. At the beginning of the pedagogical experiment, the groups did not have statistically significant differences in the possession of the technique of hopping simulation, i.e. were considered homogeneous in composition. Errors are systematized by gradation (gross, significant, small). The experimental substantiation of the peculiarities of the training technique of hopping simulation is presented. Peculiarities of training methodology are compiled taking into account the stages of learning the motor activity, the schedule, the system of particular tasks, the means (exercises) and the principles of training. Each stage of training contains a list of particular tasks, tools, methodical techniques. The principles of teaching are explained taking into account the peculiarities of their application. A scheme for correcting errors in the technique of hopping simulation is proposed. At the end of the pedagogical experiment, a comparison is made between the results of mastering the technique of the motor action being studied between the control and experimental groups. The data are presented on the basis of the method of expert evaluations (fixing of errors admitted for each subject) and the method of mathematical statistics. The average scores for the technique of exercise in the control and experimental groups (on a five-point scale) were determined. The quantitative composition of the recorded errors in engineering in both groups is presented. Positive effects of the developed features of the teaching methodology have been noted. Keywords: hopping simulation, alternate two-step course, technique, teaching methods, expert evaluation, particular tasks, means | 1845 | |||||
| 4721 | Thus, it is prowed that rhizotorphine efficiency in pea, clower and alfalfa sowing on grey forest soil of the Tomsk Region varies greatly. The greatest effect of artificial inoculation was received in alfa growing. | 1844 | |||||
| 4722 | A.P. Chekhov’s last play is analyzed in comparison to his previous dramas and in a context of his late creativity. The comedy essence of «the Cherry garden» is connected with the refusal from the human principle of the outlook. The play is treated as a model of optimistic alternative of the tragical concept of the history. | 1844 | |||||
| 4723 | Rudoy A.N. . Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 164-169 | 1844 | |||||
| 4724 | The poem «A cool and mild breath is coming from the iake,,,» («C oзepa вeeт npoxлaда...» (1854)) by Ph.l. Tyutchev, a translation of an extract from F. Shilier's «William Tells, is compared with the original. The differences are viewed as an explication of two different pictures of the world, The author of the article formulates the regularities forming the system unity of Ph.l. Tyutchev's poetry. | 1844 | |||||
| 4725 | The article considers the conditions of functioning of the Narym Selkups language in 1920–1930. The paper is based on the materials of State Archive of Tomsk Region. The main attention is paid to the analysis of the factors influencing the linguistic situation and its development. These factors are of social, economic, ideological and cultural character, they were formed during the process of settling the system of Soviet values. The complex of the factors changed the linguistic situation in the Narym region and caused the continuous degradation of the ethnical and cultural identity of the Narym Selkups. | 1844 | |||||
| 4726 | Описание инвестиций в человека на базе концепции жизненного цикла | 1844 | |||||
| 4727 | In article it is described the question of increasing quality engineering education is Considered (Examinned) (item; clause) by means discovered model of the educational process. In (To; At) this model is included(switched on; listed) in addition external(outward; front-end) objective information, algorithm of the transformation to external(outward; front-end) information in(to; at) opened problems(tasks) and technology инновационного designing, which(who) is based on (upon; in; to; for; at; per; for) "Function-стоимостном analysis(test)" and "Theories of the decision of the invention problems(tasks)". Keywords: formation, technology, development, model, invention activity, opened задачные of the system | 1844 | |||||
| 4728 | The article taking as a basis integration of philosophical psychological and pedagogical approaches reveals the essence of problem of education of valuable attitude of person to the world. The author analyses different researches and gives her own interpretation of conception «valuable attitude», reveals structural components of it, proves a necessity of integrated approach to their realization in educational process and also the author suggests an experimental approach to the education of valuable attitude to the world from the children of preschool age. | 1844 | |||||
| 4729 | We consider the venture capital market is in close connection with the innovation process. The revealed number of features can not be considered as in developed capital market and an external source of funding to attract business entities. Keywords: venture capital investment, direct investment, venture capital market, venture capital | 1844 | |||||
| 4730 | The article deals with the historical and theoretical problem of understanding and the birth development phenomenon of the department of general pedagogy and psychology – the titular department of the university. Keywords: education, history formation, higher education, department | 1844 | |||||
| 4731 | This article introduces the conditions and character of maximum and minimum runoff formations from frost mound bogs, based on the results of long-term expeditionary studies carried out by the State Hydrological Institute. Keywords: frost mound bog, snow cover, maximum runoff, minimum runoff, swamp microtopes, permafrost zone, mounds, frost mounds, intermound depressions | 1844 | |||||
| 4732 | The article presents the experience of case-method using in the process of academic discipline study “The history of pedagogy and education” and “Teaching technology” for the purpose of forming pedagogical competence of future social teachers. Keywords: professional competence, pedagogical competence of the social teacher, case-method resource, casestudy, algorithm for solving the case-situation | 1844 | |||||
| 4733 | The article deals with the problem of interpretative variety of Russian classics in line with structural-semantic theory of receptive codes. A. Smirnova’s film “Fathers and sons” is seen as attempt of the lyrical reception of the novel, activating the basic structural principles of Turgenev’s discourse. Keywords: convergent discourse, receptive model, decrypting code, lyrical undertones | 1844 | |||||
| 4734 | The article examines main strategies of negation of pronouns and adverbs in central dialects of Selkup, on the basis of Narym, Vasjugan and Tym dialects. The negative pronouns and adverbs are formed by a marker of negation |naj| and occur in sentences with a negative predicate which manifests obligatory double negation. There can be two types of negative predicates: 1) those is formed by negative particles – |aśa| ‘NEG’, |i̬kә| ‘Neg.Imp/ Neg.Opt’ preceding the verbal predicate; 2) inherent negative predicates |ćāŋku-| ‘be absent’ |nʲetu-| ‘be absent’, |nʲetu| ‘there is no’, |čedalbɨ-| ‘not be able’. So, in this case, negative concord takes place. According to the proposed thesis, in the dialects under study, negative pronouns and adverbs were formed, with the help of the particle |naj| with emphatic semantics‘even, too’, and obtained negative sense through the Jespersen Cycle, as a case of grammaticalization process. Keywords: negative pronouns and adverbs, negation, grammaticalization, Jespersen сycle, endangered Siberian languages | 1844 | |||||
| 4735 | The article deals with the historical foundations of the civil religion phenomenon migration from the European political space to the New World, its rooting there as an ideology of nation choosiness as well as the further development of the ideas of historical superiority over other peoples. The authors use as a source of USA documents the period of revolution: USA Declaration of Independence (1776), the work of "founding fathers" of the United States; treatises of J.-J. Rousseau, the speech of M. Robespierre, the Declaration of Independence of man and citizen (France, 1789). In the study of the evolution of civil religion used comparative historical analysis, aimed at comparing the ideological content of the objective political and economic conditions of people's lives. The authors conclude that the USA civil religion becomes ideology of hegemonization and unique guide to action in the policy. Keywords: civil religion, human rights, globalization, ideology of superiority, hegemony | 1844 | |||||
| 4736 | Within the new direction of social history, the subject field of which is the study of the social processes that accompanied the global conflicts of the 20th century, forms an objective idea about the attitude of the French-Canadian population on the problem of Canada‘s participation in the collective defense of the British Empire during the First World War. The paper examines the views of various groups of French-Canadian society (provincial government of Quebec, Roman Catholic Church’s representatives, French Canadian nationalists, provincial press of different social and political orientation) on the question of sending French-Canadian battalions to Europe. The chronology of the described events includes the first five months of the First World War (August – December 1914). As a result of the research, it estimates the level of imperial loyalty of the population of Quebec on the question of Canada‘s participation in the imperial wars. It studies the objective and subjective factors of the passivity of voluntary recruitment in Quebec (lack of military experience of the French-Canadian population, insufficient number of provincial police forces, traditionalism of the the rural population, anti-militarism propaganda of French-Canadian pacifists and nationalists, imperial policy of Department of Militia in Federal Government). It determines the role of the social movement for the creation of separate French-Canadian battalions in the process of activating recruitment and sending volunteers to the front. Keywords: First World War, Canada, Quebec, French Canada, volunteers | 1844 | |||||
| 4737 | Introduction. The article considers the relevance of the formation of a foreign-language ethnocultural competence of high school students as a process of becoming a patriotic representative of their country in intercultural communication. The purpose of the article is to identify the didactic potential of the ethnoculturema, which is important to use when forming the foreign language ethnocultural competence of high school students. Material and methods. Theoretical analysis allowed to clarify the concept of “ethnoculturema” as a unit of education in the formation of foreign language ethnocultural competence, to justify and describe its types. These include: lacunae (interlanguage lacunae or reality), cultural background vocabulary and nomena (objectification of a person’s name and a place name). The analysis and synthesis of the works of leading researchers on the problem of lacunarity allowed us to identify the groups of interlingual absolute lacunae, which are necessary in the formation of foreign ethnocultural competence. There are the examples for each group, as well as their possible translation and explanation in English. Results and discussion. The author analyzed the possibilities of ethnoculturemas possible elimination, their most adequate translation transferring ethnocultural meaning in English. In conclusion, it is claimed that using the mechanism of “parallel connection of external cultural designation” is necessary. The meaning of this mechanism is specified with the reference to ethnoculturema elimination. The most effective way to convey the meaning of the ethnoculturema is a two-component connection for the lacunae and nomena, and a three-component connection for the cultural-background vocabulary. The examples are given in English with a detailed analysis of the mechanisms of their translation and transmission of ethnocultural meaning. Conclusion. The article concludes with a summary of the research revealing the practical significance of the use of ethnoculturemas elimination in the formation of foreign language ethnocultural competence in senior secondary schools. Keywords: foreign language ethnocultural competence, didactic characteristics, ethnoculturema, lacuna, nomen, cultural-background vocabulary, elimination, parallel connection | 1844 | |||||
| 4738 | Prozumentov L.M. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 9-13 . | 1843 | |||||
| 4739 | Filimonov M.V. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 64-66 . | 1843 | |||||
| 4740 | The optimization of advertising expenses of an in¬surance company described by classical model is in¬vestigated. | 1843 | |||||
| 4741 | This article deals with main tasks of the reform of economic education in Russia in the context of market social-economy reforms are discussed. Nevolina V.V. The Meaning and the Role of Accountancy in the System of Economical Education: Peculiarities of the Subjects and Methods In the article the author shows the importance and the role of accountancy in understanding of economic categories and processes. The peculiarities of its subjects and methods are also reviewed. | 1843 | |||||
| 4742 | The technological education of the junior schoolchildren with the speech pathology is analyzed in the article. The theoretical statements and the results of the research confirm the influence of the technological education on the development of the functional abilities of the children. The research reveals the essence of the concept «compensation», its kinds and the necessity of the programme «Technology» for the junior schoolchildren with the speech defects. | 1843 | |||||
| 4743 | The article is devoted to very important problem of ethical knowledge – methodical explanation of phenomenon of ethics as a universal regulator of relationships in social, natural and spirit world. | 1843 | |||||
| 4744 | It is essential nowadays to search new and more effective means and methods of physical education which help to influence the state of children with tuberculous intoxication and their ability to work physically. The article represents the results of the experiment which prove the efficiency of usage of the optimum dosed physical activity by tuberculous children of 14. The optimization of the physical activity during negative climatic-meteorological period helps to make the teaching process more effective and to attain recovery under improvement of functional state of the internal system of a child’s organism | 1843 | |||||
| 4745 | the results of physiological experiments on the laboratory animals with the modelling of transitive processes in the cardiovascular system are represented. The peculiarities of interaction of cardiac activity selfregulation mechanisms with the methods of regulation of the arterial chanel tone against changes of venous return are shone up. Keywords: cardiovascular system, transitive processes, regulatory mechanisms | 1843 | |||||
| 4746 | The article offers a model of social support of gifted children in physics, ensuring academic mobility of students. We consider the structure, the elements of the model, the classification of forms of mobility, testing in the framework of the activities of the Center of additional education at the pedagogical university in Tomsk. Keywords: gifted children, social-pedagogical support, academic mobility, physical and mathematical education, pedagogical university, model | 1843 | |||||
| 4747 | There are presented experimental results for increasing the resistance and productivity of pear by using foliar nutrition scheme. There are given results of biannual application of foliar nutrition in agricultural enterprise in Lipetsk region. Keywords: pear, foliar fertilization, yield, fruit quality | 1843 | |||||
| 4748 | Among the categories of people who need public care, children-orphans and children left without parental care occupy a special place. The child's right to live and grow up in the family enshrined in the UN Convention On the rights of the child and the Family code of the Russian Federation. In the sphere of the family and marriage relations there are destructive processes that concerned also the Tuva family. Although for centuries the family for Tuvinians was an important and the only form of existence. Heavy nomadic life in harsh climatic conditions was too much alone, a man without family was doomed to extinction. In accordance with the guidelines of traditional culture, Tuvan family consisted of several generations, including all the relatives of both spouses that protected the people from incest. The Tuvinians lived in a community of 4–5 Yurts, basically, it consisted of father family and the separate families of the married sons with children. Other relatives also roamed near to another part of the AAL. The community was closeknit, there were cultivated customs and traditions of one kind or another. In this regard, the Tuvan traditions of the people associated with family values, that allowed us to solve the problems of children-orphans and children left without parental care are of great interest. The nomands traet with special care children with disabilities, orphans and children left without parental care. Society of nomads has always shown great attention to childhood as a special age group, requiring increased care. Historically vagrancy, begging, homelessness of children is not allowed. This experience can be useful for those working for the rights of protection of minors and for development of programs for prevention of social orphanhood, family trouble. Keywords: traditions, education, family, orphan children, children without parental support, nomads, possession of many children | 1843 | |||||
| 4749 | Introduction. The concept “student” is common to different linguistic cultures of a civilized society and relates to the academic sphere of human activity. This work is devoted to the study of actualized and hidden features – structurally-meaningful components – of the concept “student”. Material and methods. The object of the study is the fragments of Russian National Corpus (RNC). In this paper, we study minimal contexts, usually equal to the sentence and detailed contexts, usually coinciding with the paragraph, as well as the headings of texts reflecting 1900–1917. The relevance of this work is determined by the social significance of the student’s figure in developed human communities and the lack of knowledge on RNC material of the concept related to it. The study examines the most typical uses of the word in multi-style (literary and non-literary) and multi-genre texts of RNC. The methods of the descriptive method (observation, classification, interpretation, generalization, arithmetic calculations) and the methods of linguo-conceptual analysis (contextual and semantic analysis, the analysis of the concept name, correlation of the concept name with historical and cultural data, modeling the structure of the concept, corpus linguistics techniques) are used in the work. Results and discussion. The categorical (qualitative, event-time, spatial) and non-categorical (biological, anthropomorphic) signs of the name of concept “student” are revealed. The taxonomic and nuclear-peripheral models of the studied concept are proposed. During the construction of the first model, the connection between concept “student” and super-concepts “human”, “education/to study” (“to learn”), “higher educational institution is determined”. In the nuclear-peripheral model of this concept, being characterized for the beginning of the last century, the main complex (compound) semes are ‘young man’, ‘studying for a certain time at a university or institute’, ‘engaged mainly in educational activities to obtain one or another profession’. The socio-political and individual characteristics are presumably found in the interpretational field of the considered concept. It was also established that there is no connotation in the lexical semantics of the name of concept “student”. All self-evaluative features of this word are contextually determined. Conclusion. This work is intended for researchers in the field of lexical semantics, linguo-culturology and for students of linguistic conceptual analysis techniques. Keywords: concept name “student”, its semantic attributes, contexts of Russian National Corpus | 1843 | |||||
| 4750 | Introduction. The article discusses the principles of organizing a dialogue between users of social networks of entertainment radio. Modern convergent forms of media communication are realized at the intersection of discursive macrostructures. In particular, radio functions in social networks of the Internet as a multifactorial phenomenon, depending on the technological and ideological features of media sources, such as radio and the Internet. The innovative nature of the traditional source of information is manifested in the position of the addressee, which is due to the capabilities of the Internet user. The one-way communication method of analog radio acquires the qualities and capabilities of an interactive interaction model, the listener becomes a user, an active subject of discourse, his agent and content generator. Results and discussion. The analyzed material allows us to draw the following conclusions. The method of dialogue depends on the dominant macrostructures, which are either analog radio or social networkcommunication. The indicated macrostructures realize themselves at the level of values and the ideology of network communication. The macrostructure of the radio is explicated in the speech of the communicants in settings on the personal plan of interaction. The macrostructure implements an intersubject model of interaction. The macrostructure of social network communication manifests itself in the psycho-speech mechanisms of affiliation, namely, in the connection of speakers to the speech in order to actualize in public space, realizing a quasi-subject communication model. The second model does not show explicit markers of dialogue, but can be considered from the point of view of successful communication, given the general discursive perspective and the social-network form of organization of communication. Keywords: entertainment radio, discourse of radio in social networks, dialogical models of communication, context macro-structures | 1843 | |||||