| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 5051 | The paper considers the names of perching birds in the Selkup language. The ornithonyms are systematized and their morphemic divisions let us defi ne their possible initial meaning for the Selkup nation. The aim of the paper is developing nomination characteristics of the considered ornithonyms. Keywords: Selkup language, names of birds (ornithonyms), nomination characteristics | 1416 | |||||
| 5052 | The article describes the successful experience of the organization, which has been pedagogically accompanied by the physical training teachers of Krasnoyarsk teachers for health-saving activity. It has been emphasized the forms, methods and specifics of this accompaniment’s realization there. It also has been shown that the results fully characterize its effectiveness. Keywords: support, pedagogical support, health caring activities, health culture, PE teacher | 1416 | |||||
| 5053 | The author presents some concrete examples of projects on the problem of the surface material of the electric charges in different ways. The basis is the heterogeneity of distribution of charges arising from the friction electrification of various polymeric materials. There are presented some schemes of practical projects. It can be used in specialized schools in the course of electrodynamics. Keywords: design tasks, electrification by friction, the creation of the charge distribution | 1416 | |||||
| 5054 | The article deals with the sphere of personality values and motivational characteristics. The paper describes the relationship of conflict of values and the disintegration between the formation and the failure of nonpsychotic mental disorders nature in a situation of forced unemployment. Keywords: the unemployed, mental health, the sphere of personality values and motivational characteristics, the disintegration of values | 1416 | |||||
| 5055 | The article deals with the problems of ill health of students; it shows risk factors; identifies resources to improve the situation by increasing motor activity, physical training and sports. Keywords: school risk factors, chronic diseases of children, physical training, sports, healthy lifestyle, healthprotecting technologies | 1416 | |||||
| 5056 | In the article, the facial expression constituent of the non-verbal conceptualization of envy in Russian linguistic culture is considered. The major components of the mimic stereotype of envy are specified; ways and means of their language representation are analyzed and systematized as exemplified in literary texts. Keywords: emotion conceptualization, non-verbal conceptualization, facial expression, mimic stereotype, kineme | 1416 | |||||
| 5057 | A book of poems in which titles refer to business documents (an explanatory note, travel orders, reporting) considered. The functions of genre limits in modern poetry, as well as ways of the extra poetical material lyrization analyze. Creating a setup for “the literature of fact”, the authors of the analyzed books emphasize the rootedness of their poetry in the modern society. However, the introduction of “documentality” in poetry is the convention, “factography” undergoes to lyrical “defamiliarization” using situational and stylistic grotesque. Keywords: modern poetry, a book of poems, K. Zykov, Yu. Gugolev, K. Medvedev, lyrical plot, grotesque | 1416 | |||||
| 5058 | In the given article L. Petrushevskaya’s usage and experiment with genre archetype of the tale can be explained by the perfect mastery of small epic form, flamboyant direction of its style, an inexhaustible interest to paradoxes, attention to the privacy of ordinary people. The mix of genres occurs within the entire culture - from fairy tales to the novel. "Wild Animals Fairy Tales" at the same time focused on the tradition of social and domestic stories and tales about animals using functional elements anecdotes and fables. The author proposes a model cycle, mock-oriented TVseries. Despite the accompplished story, each series tends to expand the space and time. Guarantee of the integrity of the cycle, a form that combines the features of different genres and different arts, becomes animated series. Keywords: literary fairy tale, genre transformation, irony, absurdity, paradox | 1416 | |||||
| 5059 | The term “the national character of the literary creation” is in the base of our research showing how the language material can reflect peculiar features of a certain culture. Language and culture meet each other with the help of a concept. Usually an interpreter translates only a conceptual component, as a rule ignoring an associative-cultural one. In our work we reveal lexemes which reflect national concepts of Little Russia and analyze English translation of them. On the basis of Little Russian songs from the stories “The fair of Sorochinetz” and “A night in May or drowned maiden” we are revealing lexemes which reflect national Little Russian concepts, which are given in the texts of songs as ethnographic and political realia and analyzing a specific character of their translation into English. Keywords: national character, concept, non-equivalent lexicon, realia, denotative meaning, significative meaning, connotation, songs of Little Russia | 1416 | |||||
| 5060 | The article contains the results of the ascertaining experiment aimed at studying the level of emotional stability of the children of the senior preschool age. The main methods to assess the emotional state of the child and to identify the particular manifestation of emotional stability were: the observation of children’s behavior in interaction with the tutor and peers, interviews with children and teachers, educators and parents questionnaires, projective tests. Defines the criteria and indicators of emotional stability of the children: the adequacy of the emotional response of the child in the interaction with the surrounding reality; the intensity of expression of emotions experienced; the stability characteristics of the emotional response. Analysis of experimental data allowed to identify three levels of manifestation of emotional stability of senior preschoolers (high, medium and low). Suggests the author ‘s definition of “emotional stability” in relation to pre-school children. Keywords: emotions, emotional stability, pre-school children, criteria and indicators of emotional stability, analysis of experimental data, the level of symptoms of emotional stability | 1416 | |||||
| 5061 | Examines the role of axiological component of professional activity, which prevents the stereotyping of educational situations, promotes the development of flexibility and creativity of the teacher, willingness of the teacher to independent goal setting and planning. Analyzes the internal communication of meaningful socio-psychological interaction, the concept of “personal orientation” that defines all aspects of socio-psychological interaction. Reveals the role of personal relationships to the children in the analysis of the value of components of socio-psychological interaction of teachers with children. According to empirical research, teachers’ positive attitude towards children is important to the happiness of others. Such teachers focuse on ethical values, values communication and values acceptance of others, showing interest in joint activities, strive to maintain good relationships with work colleagues. Teachers with negative attitude to children are characterized by the distinctive business orientation, willingness to cooperate with the team, focus on business values, ethical values and values of self-affirmation. Keywords: personal attitude to children, personal orientation, value orientation of teachers, socio-psychological interaction | 1416 | |||||
| 5062 | The paper presents the well-reasoned viewpoint on the modern strategy and resources for developing career guidance practice in Tomsk Region for pupils with pedagogical abilities and motivation for teaching activity. The authors specify the historical and pedagogical preconditions of the career guidance system development in commitment to teaching profession. The project initiative of Tomsk State Pedagogical University which reflects the organisational and methodical mechanisms of the suggested strategy realisation is described. The authors indicate the experience and prospects for the project implementation. Keywords: human resources of the regional education system, teaching profession, career guidance for pupils motivated for teaching activity | 1416 | |||||
| 5063 | Endropov O.V. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 61-64 . | 1415 | |||||
| 5064 | The process of economy market model perfection is based on the activation of innovative activity, embodiment of scientifically technical development results in manufacture, creation of new technological processes and reorganization on modern scientifically technical basis of all branches of goods production and sphere of service. During last twenty years the higher school all over the world is in a condition of seraching the adequate answer to “XXI Century questions”. The creation of innovative universities will allow to solve the problem of disbalance between demand for the basic products of universities activity and opportunities of universities | 1415 | |||||
| 5065 | The article dwells upon the meaning of “informational and communicative competence”; the characteristics of information field of educational environment are considered as well. Keywords: information, communication, competence, information field, educational environment. | 1415 | |||||
| 5066 | The article discusses the state of human capital in Russia at the present stage, revealed the basic concepts and definitions, we investigate the influence of human factors on the Russian economy, and comparative analysis with other developed countries. Keywords: human capital, intellectual potential, investment, economic growth | 1415 | |||||
| 5067 | The article is aimed at examining the issue of sending retired servicemen to Tobolsk eparchy monasteries as well as it concerns conditions of their accommodation there. Besides, there are statistical data about the number of soldiers living in Siberian monasteries. The research shows peculiar features of this fact in Tobolsk eparchy history, analyzed on the basis of archival documents. Moreover, the article reveals the main tendencies and changes caused by political reforming relations between the Russian government and the Russian Orthodox Church. Keywords: Siberia, Tobolsk eparchy, monasteries, retired servicemen, almshouses, Empress Elizabeth, F. Soymonov, Metropolitan Paul (Konyuskevich) | 1415 | |||||
| 5068 | The presented results of research specify data on influence of short-term loadings on visual system. According to registration of thresholds of electro sensitivity, electro ability, electro retinogram and the caused potentials it is possible to draw a conclusion that more expressed changes in peripheral and central departments of visual system arise at action short-term physiological hypoxia. Keywords: short-term visual loading, electro retinogram, the visual caused potentials | 1415 | |||||
| 5069 | The article is devoted to the different points of view on the phenomenon of deceived expectations. On the example of the M.I. Tsvetaeva’s poem the author reveals regulatory opportunities of deceived expectations. Besides, the author pays attention to its role in the semantic development of poetic text and in the formation of its emotional tone. Keywords: regulatory function of the text, regulatory opportunities, regulatory structure, the type of extension, deceived expectations | 1415 | |||||
| 5070 | The paper is devoted to origins, some directions, methods and first results of the state prohibition policy during the Perestroyka. The current study focuses on Tomsk and Tomsk region during the Perestroyka period. The archive materials of the Documentation Center for Contemporary History of Tomsk Region, as well as the information from the All-union, West Siberian and local periodicals provided the basis for the research. The paper reveals the most important state measures by Tomsk Communist and Komsomol leaders and the role of region periodicals as a major set of sources during the Perestroyka. Keywords: anti-alcohol campaign, the Perestroyka, youth policy, periodicals as a historical source, Tomsk and Tomsk Region in 1985 | 1415 | |||||
| 5071 | On the basis of analysis of archival materials, historical and pedagogical studies characterized the unique experience of foster care in Siberia during the formation of the Soviet government. There is also an analysis of public documents governing the foster care in the 20th of the XX c., and the conditions of transferring children from orphanages to foster care families; benefits that children receive at the device in a new family. The authors show that the patronage system in 20-s of the twentieth century did not bring the expected results, which have been associated with many formalities. The article may be of interest to practitioners and social workers at the organization of foster care with regard to the historical and regional peculiarities of Siberia. Keywords: foster care, orphan, the 20ies of the XX c., orphanage, benefits, farm | 1415 | |||||
| 5072 | The effectiveness of the implementation of long-term socio-economic development of Russia depends on the quality of human and social capital. A significant role in their formation belongs to educational systems, the development of which should be coordinated with social and economic spheres of society in the form of interaction models that allow predicting its content and technology. The design of such models requires study of the functions of educational systems in the overall development process. This article clarifies the concept of “educational system”, offers a typology of educational systems, and discusses options for the analysis of their functions in this interaction. Keywords: interaction, diffusion of innovations, channels of diffusion of innovations, integration, integrating factors, education, educational system, social mechanisms, social capital typology of educational systems, human capital | 1415 | |||||
| 5073 | The article contains the attempt to explain almost total absence of women among the great philosophers on the basis of the Marxist theory of activity and pedagogical ideas of Ewald Il’yenkov. The author shows that the ability of the philosophical perception of the world is formed in the children’s games by certain toys. The content of the boys’ game is changing historically, as it is linked to the progress in technology and weaponry, and the girls’ games are historically unchanged, as they are related to the imitation of family life and child care. The ever-changing play of boys they contribute to the formation of creative and comprehensive perception of the world, while the routine games of girls form their reproductive and rigid mindset that excludes philosophy. Keywords: women, philosophy, praxis, interiorization, way of thinking, children’s game activities, children’s toys | 1415 | |||||
| 5074 | Proper names are language universals that exist in every language of the world. In this article we would like to analyze the proper names (artionyms) on the example of the names of French impressionists’ paintings. The purpose of this article is to compare a group of French and Russian artionyms and to find language and cultural tendencies appeared during their translation from one language into another. Artionym is a complex of different categories of proper names which have the denotation in mental, ideological and artistic sphere of human activity. Artionym is a complex of linguistic and cultural factors. The linguistic secularities connected with the fact that during the nomination of an art work the author uses special constructions (lexical, grammar) characteristic for a special language. The cultural aspect of an artionym is that the nomination, in our case of a painting, happens according to cultural and time peculiarities of a certain epoch. Keywords: proper name, artionym, nomination, painting, painting’s name, impressionists, translation | 1415 | |||||
| 5075 | The article substantiates the need for a project competence in teacher’s personal resource. It is noted that fixed in the federal state educational standard of higher education requirements for students’ project competencies involve the selection of adequate to the content of these requirements methods of pedagogical work on their formation. The paper reconstructs the experience of developing the project competence of philology students in the process of organizing educational events in the practice of collaboration between tertiary and secondary educational institutions. An empirical model of such interaction, the joint production of innovative developments, has been revealed using humanitarian research methods. Educational precedent gives grounds to say that the position exhibiting the project competence of students, can be formed in the active development of their content through educational events; means of formation of competence – participation in the trial-search activities of different content: educational-project in the framework of the lesson laboratory; design and research within the presentation at the conference. Keywords: project competence, interaction, educational event, joint production | 1415 | |||||
| 5076 | Study of traditional consciousness and peculiarities of popular culture bearers’ worldview on the material of textual dialect speech corpora is an urgent task of linguistic culturology and cognitive linguistics. Representative textual collections of everyday dialect speech only recently became a source of reconstruction of traditional worldview. The purpose of this work is a study of religious knowledge and ideas role and content in the worldview of dialect speakers. The analysis of religious subjects discourse fragments, picked out of a general speech flow, has shown that the religious component is a significant part of a general world picture and of popular culture bearers’ linguistic consciousness. Reflections on God, Christian saints, orthodox holidays and memorable dates of Church calendar, church services and rituals, religious writings, religious figures, trends and heterodox people, plots of Christian mythology occupy an important place in dialect speakers’ narratives. The notions of religious sphere often become the objects of dialect speakers’ reflection in their conversations with dialectologists. The religious subjects discourse fragments often contain such means expressing reflection as explanatory constructions, repetitions, periphrasis, generalizing (often evaluative) remarks, addresses to interlocutors with the purpose of checking up the degree of speech understanding, rhetoric questions. The communicative peculiarities of religious thematic fragments – increased metalinguistic reflection against a background of a feeble, in general, speech awareness of popular speech culture bearers – show that the elements of religious worldview are an important constituent part of dialect speakers’ cultural identity, occupying a central place in the popular tradition bearers’ value system. Keywords: traditional popular culture, dialect, world picture, language consciousness, metalinguistic reflection | 1415 | |||||
| 5077 | The question of formation of professional competences of the teacher by means of network interaction within additional professional education of adults is considered. The results of the study of professional difficulties of teachers in the use of information and communication technologies and participation in network professional communities are presented. The characteristic of the formed professional competences and their connection with the professional standard of the teacher is given. The examples of tasks aimed at updating the network interaction of teachers with a focus on relevant professional skills are given: the need for interaction, communication with others; the need for self-realization, self-presentation. The learning management system (MOODLE), the organization of group work for the development and consolidation of skills in the use of information and communication technologies and project activities are described as tools for the training of teachers in the application of information and communication technologies. To assess the results, the methods of researching the professional competencies and ICT competencies of teachers was used to determine the level of the formation of the necessary qualities, which makes it possible to apply the opportunities of network communities for professional growth. Together with IT competences, the work describes the result of the formation of subject competence teachers in the competence of organizational activities, the competence of professional communication, the competence of mentoring. Keywords: network interaction, professional competence of the teacher, professional standard of the teacher, ICT competence, solution of professional tasks, additional professional education | 1415 | |||||
| 5078 | 1414 | ||||||
| 5079 | A new point of view on study of a phenomenon of the unfinished text is submitted here. The author finds out tools and patterns of "intra-guildian" reception in Pushkin's unfinished fragments. The chosen aspect allows to show potential of the unfinished text, provoking the creative reader to complete the text as a co-author. Besides, the fragment represents art dominants of every receptionist style. | 1414 | |||||
| 5080 | The urgent questions connected to organization of profile training at 10-11 classes of common school are considered. The system concept of natural science education for classes of a humanitarian structure basing on psychology - didactic approach in training is offered | 1414 | |||||
| 5081 | Joint action of active groups of gibberellins (GA) and brassinolide (BL) on growth and development of plants Arabidopsis thaliana ecotype Landsberg erecta has been studied. It has been, that the presowing treatment of seeds the 10-9М BL reduced duration of phases of an ontogenesis of plants, accelerated growth vegetative and reproductive organs and increased seed production at plants of wild-type Ler and of mutant ga4-1. Exogenous BL in part compensated a lack endogenic GA1/4 at a mutant, enlarging the common length of shoots and restoring seed production of a mutant up to a level of wild-type. This effect might be connected with on account of augmentation of quantity of side shoots, quantities of pods, lengths of pods and quantities of seeds in pods | 1414 | |||||
| 5082 | The article is devoted to the problems of Additional Pedagogical Department’s foundation and development. These departments were a social movement and a powerful resource in upbringing of students all over the country at the beginning of the 60–80-s | 1414 | |||||
| 5083 | The sociocultural context of the origin of sex question for children in the Russian pedagogics is considered in the article. The author reveals educational and social tendencies which have influenced on the origin of sexual pedagogics and analyses the actualization of sex question in the pedagogues’ works of the beginning of the XX century. Keywords: sex question in school, sex education, sexual pedagogics | 1414 | |||||
| 5084 | The article analyses the notion of different-age groups, methods of forming foreign education content in a different-age complement class. Keywords: different-age groups, complement classes, methods of forming foreign education content. | 1414 | |||||
| 5085 | The article describes the problem of definition of the maintenance of the process of diversification of formation of the future engineer; the key role of administrative competences comes to light. The example of the maintenance of administrative activity of the civil engineer at the stage of engineering designing is demonstrated. Keywords: diversification, competence, administrative competence, vocational training. | 1414 | |||||
| 5086 | In the article the necessity of integration of scientific knowledge during teaching students of “Technology and Business” degree programme is given, it is based on cyclical, cross and inter disciplinary connection; the kinds of cross disciplinary integration and the sequence of integration of the scientific knowledge. Keywords: integration, integration in education, cyclical connection, cross disciplinary connection, inter disciplinary connection | 1414 | |||||
| 5087 | The problem of retrieval and enrichment of students’ expertise by means of specially developed texts as condition for formation of universal learning actions (ULA) is considered in the article. There are types of texts specified which involve students’ expertise and facilitate formation of the main ULA kinds, such as: personal, regulating and cognitive. Here are examples of such texts for one of the most important themes of the school course in mathematics “Relations and Ratios”. Keywords: universal learning actions (ULA), personal learning actions, regulating learning actions, cognitive learning actions, in detail-practical experience, relations and ratios | 1414 | |||||
| 5088 | For a long time modern linguistics has been taking a closer examination of the issues and facts related to endangered languages, i. e. languages which do not have the written form. In the given article we try to investigate the manifestation of the vowel and consonant phonemes in the Enets, the Nganasan and the Selkup languages on the basis of the audio-visual and experimental methods. We understand that current innovative linguistic research may bring about new results that will contribute to the better knowledge of these languages and their phonetic and phonological structures. Keywords: the aborigines of Siberia: the Enets, the Nganasans, the Selkups; the audio-visual method, the distributive method, a phoneme | 1414 | |||||
| 5089 | In the article Russian cities experience in creating conditions for attracting investment has been studied. It helped to show municipalities’ role in forming of the investment climate in the Russian Federation. Special attention is paid to the law regulation of municipal investment politics. The most efficient mechanisms for attracting investment are described. Keywords: investment climate, municipal government, efficiency, mechanisms for attracting investment, publicprivate partnership | 1414 | |||||
| 5090 | The article deals with the results of phenomenological analysis of a dialogue organization precedent, the author describes the educational effects of dialogue, emphasizes its educational potential. Applying dialogue techniques in educational process on a regular basis leads to forming learnersґ professional competences and acquiring the competencies stated in the third-generation federal educational standard. Keywords: dialogue, dialogue techniques, competencies, competence, subjects of educational process | 1414 | |||||
| 5091 | The article presents the study of physical, chemical and morphological properties of pyrogenic peat soils for example three cuts in the eutrophic fen Tagan. It is located on the second terrace above the floodplain of the river Tom, ancient stream of flow/hollow of flow. It was revealed that pyrogenic gorizons have changes in the morphological structure. After pyrogenic effect we observed changes of physical and chemical properties: the increase in ash, phosphorus and potassium in the surface horizons. Keywords: peat fen, fires, pyrogenic layer, physico-chemical properties, morphological profile, protection reserves | 1414 | |||||
| 5092 | In the article we distinguish and analyze the aspects of integration of science, education and business as elements of the national innovation system of the Russian Federation. The practical aspect is connected with difficulties of commercialization of intellectual products. The organizational aspect considers the obstacles in the setting the mechanism of optimal interaction of science, education and business. The legislative aspect deals with adoption of the laws that are favorable for integration of science, education and business as the elements of the national innovation system. Keywords: national innovation system, integration, practical aspect, organizational aspect, legislative aspect | 1414 | |||||
| 5093 | The article pays attention to a psychological phenomenon of self-updating as to the highest level of motivation and harmony of the person with the own internal nature. Basic aspirations of the personality with which the set system of vital missions is connected are described. The results of empirical research of features of power of basic aspirations and extent of their realization are presented in the comparative plan in the conditions of various sociocultural settings of educational institutions: at students of professional college and comprehensive school. Keywords: motivational educations, self-updating, harmonization of the personality, power of basic aspirations, vital reference points, realization of internal and external opportunities | 1414 | |||||
| 5094 | The article deals with the problem of revision of the views and interpretations of the Russian history “hot” topics, based on non-scientific political and emotional factors, which is one of the manifestations of the society historical consciousness crisis. Particular attention is given to reduction of the level of critical attitude towards historical information caused by the spread of the Internet. On the example of the character of Ivan the Terrible it shows the necessity and possibility of findings’ verification in a situation of insufficient source base by successive application of historical-comparative method. Identifies the main methodological criteria to select objects and data sources for historical-comparative study. Keywords: early modern times, Ivan IV the Terrible, monarchy, historiography, historical-comparative method | 1414 | |||||
| 5095 | In modern conditions of spiritual and moral crisis of society even students, always being the model among the youth, are also disoriented. The article presents the results of the survey and essays among students of the 2nd year of university confirming this. The author offers the following directions of educational work with students: self-education of the teacher, aware of his own “active participation” in moral formation of students, reinforcement of spiritual and moral orientation of a number of disciplines, acceptance of spiritual values as the basis of the educational system, development of spiritual and moral problems in student scientific work, study of the experience of the opening chapels in the complex of buildings of the university and consideration of the possibilities of opening them on the university premises. Realization of these directions of work will contribute to strengthening of spiritual values of students. Keywords: spiritual-moral education, modern student youth, moral landmark | 1414 | |||||
| 5096 | The article discusses the issue of olympic education of students. Reflects the results of pedagogical testing of students on the subject. Revealed a low level of theoretical knowledge of students on the issues of the olympic movement, the Olympic games. Developed a set of practical lessons implemented in class-lesson system, and also defined the tasks for the students in the study of this topic as extracurricular work. Presents the results of the pedagogical experiment in which the efficiency of implementation of the developed approximate working program of the olympic education of students of the 7th grade of secondary school was revealed. Keywords: olympic education, the Olympic games, the theoretical knowledge of students in the field of olympic education program in physical culture | 1414 | |||||
| 5097 | The research project deals with the analysis and description of the axiology of the academic medical discourse in the English language. In relation to our research the concept ‘academic medical discourse’ consists in the following: this type of discourse is scientific communication the aim of which is the concept of detailed transfer of information steps (on the corresponding subject: diagnostics, treatment and recommendation) which needs to be reported, analyzed and discussed for acceptance of the main results. Some examples from the texts of academic medical discourse containing the phraseological units representing opposition ‘good –evil’ have been shown. In this paper research is conducted on the material of contexts of the journal of the American medical association and medical journal of New England. As a result, the concept ‘academic medical discourse’ is considered as scientific communication the aim of which is the concept of detailed transfer of information steps on estimated strategy of diagnostics, treatments and recommendations (see: strategy of all dangers, services of a hospice, correlation of the bill, “grapevine”), exposed to discussion for acceptance of the main results. The analysis of the examples from the texts of academic medical discourse contains phraseological units representing opposition ‘good –evil’. It is claimed that the evaluation presented in the opposition form “good – evil” can be correlated to the use of phraseological units being one of the ways of expression of a positive/negative evaluation in the contexts of academic medical discourse of different linguocultural communities. Keywords: academic medical discourse, phraseological unit, components of evaluation, evaluation strategies | 1414 | |||||
| 5098 | Advertising influence is seen as manifestation of discourse social power, which is realized in different linguistically encoded forms of mental control over the target audience. It is analyzed in terms of representational structures – text worlds (mental representations) created in advertising discourse to establish relations between participants of communication. PRODUCER, PRODUCT and ADDRESSEE are the core elements in the structure of text worlds created in separate communicative acts. Text world is considered a generic term encompassing the notion of basic text world and sub-worlds, which are either participant-accessible or character-accessible. Sub-worlds projected in British advertising discourse are stated to differ depending upon the pragmatic perspective. The former have the effect of providing greater significance to the rational element of promoting the product, while the latter focus on entertaining aspects of advertising often associated with fiction. Keywords: representational structures, discourse, text world, initial text world, sub-worlds, advertising influence | 1414 | |||||
| 5099 | In the context of contemporary vision training focuses on professional orientation of students. It is fixed that without adoption of the needs and interests of society by the individual the choice of profession, taking into account the interest of the society and the individual himself is not possible, as well as the development of personality. Describes the classification of the typology of professions from the point of view of their variability, provides a historical review of the formation of the domestic occupational practice and defines its vector in the system “man – profession”; comments on the classification of the stages of the professional life of E. Ginzberg and D. Superte. Keywords: professional orientation, vocational education, classification of the stages of professional life, typology of professions | 1414 | |||||
| 5100 | . | 1413 | |||||