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| 5051 | The article deals with the linguodidactic potential of jargon, realized in the classes on teaching Russian as a foreign language in the Chinese audience. The main attention is paid to different uses of jargon for the implementation of the linguistic goal of teaching a foreigner to the colloquial Russian language, through which interpersonal communication is carried out in the conditions of everyday interaction. The relevance of the article is due to the growing importance of multicultural communication and the strengthening of Russian-Chinese contacts, including linguistic ones. The scientific novelty of the issue under consideration is the possibility of examining the extraliterary linguistic facts (in this study – jargon) from the point of view of linguodidactic and linguistic cultural units used in classes in Russian as a foreign language in the Chinese audience. As an empirical material for our research, texts written in various Internet genres were used: blogs, correspondence in chats and forums, posts in social networks. As a material for the study, we considered the texts of the decoding of the audio recordings of the speech of the characters in the television series and the heroes of the TV show. All these varieties of oral and written texts can serve as a linguistic guideline for mastering the Russian language as a foreign language. In them, in huge numbers, there are extra-literary units, including jargon. Note that the stated texts are oriented, in majority, to the youth part of the viewers and Internet users. Keywords: intercultural communicative competence, linguodidactics, jargon, Russian as a foreign language, foreign students, Chinese audience | 1419 | |||||
| 5052 | Within the new direction of social history, the subject field of which is the study of the social processes that accompanied the global conflicts of the 20th century, forms an objective idea about the attitude of the French-Canadian population on the problem of Canada‘s participation in the collective defense of the British Empire during the First World War. The paper examines the views of various groups of French-Canadian society (provincial government of Quebec, Roman Catholic Church’s representatives, French Canadian nationalists, provincial press of different social and political orientation) on the question of sending French-Canadian battalions to Europe. The chronology of the described events includes the first five months of the First World War (August – December 1914). As a result of the research, it estimates the level of imperial loyalty of the population of Quebec on the question of Canada‘s participation in the imperial wars. It studies the objective and subjective factors of the passivity of voluntary recruitment in Quebec (lack of military experience of the French-Canadian population, insufficient number of provincial police forces, traditionalism of the the rural population, anti-militarism propaganda of French-Canadian pacifists and nationalists, imperial policy of Department of Militia in Federal Government). It determines the role of the social movement for the creation of separate French-Canadian battalions in the process of activating recruitment and sending volunteers to the front. Keywords: First World War, Canada, Quebec, French Canada, volunteers | 1419 | |||||
| 5053 | Being a universal means of communication, search, storage and transmission of information, the Internet has become an integral element of our lives. The relevance of the study is due to the fact that in modern linguistics the texts of Internet communication attract much attention of scientists. The Internet culture is closely connected with the implementation of various humorous intentions, and the success of virtual (informal) communication depends on the comic component. The article concerns the role of self-presentation at the forming of virtual personality during Internet communication. The object of study is the mechanism for creating negative self-presentation with the help of humorous means. The authors aim to systemize the present approaches to the strategy of self-presentation. The importance of humoristic means in the realization of intentions of different kinds at the virtual communication is stressed. Humor is a kind of non-stereotyped cognitive processing of the perception of the incongruous and absurd things in the surrounding reality. This is an attempt to break the dogmatism of the template way of reflecting the surrounding world order, emphasizing its inconsistency and absurdity. The author also analyzes effective means of actualization of negative self-presentation in the virtual environment such as trolling, Internet jargon, mems and taboos. The authors stress global scope, anonymousness and indirect communication in the virtual world providing new prospects for the personal self-presentation. The material from this article can be used in teaching the following disciplines: lexicology, stylistics, pragmalinguistics, discourse theory, text linguistics. Keywords: self-presentation, concepts of self-presentation, Internet environment, functions of humor, trolling, mems, taboos | 1419 | |||||
| 5054 | . | 1418 | |||||
| 5055 | The sociocultural context of the origin of sex question for children in the Russian pedagogics is considered in the article. The author reveals educational and social tendencies which have influenced on the origin of sexual pedagogics and analyses the actualization of sex question in the pedagogues’ works of the beginning of the XX century. Keywords: sex question in school, sex education, sexual pedagogics | 1418 | |||||
| 5056 | Using Scwinger-Dyson equation we prove that the beta-function for N = 1 supersymmetric electrodynamics is given by integrals of double total derivatives. This allows to calculate one of the loop integrals and obtain the exact NSVZ beta-function, which relates the beta -function and the anomalous dimension of the matter super field. Keywords: supersymmetry, supergraphs, NSVZ beta-function | 1418 | |||||
| 5057 | The author presents some concrete examples of projects on the problem of the surface material of the electric charges in different ways. The basis is the heterogeneity of distribution of charges arising from the friction electrification of various polymeric materials. There are presented some schemes of practical projects. It can be used in specialized schools in the course of electrodynamics. Keywords: design tasks, electrification by friction, the creation of the charge distribution | 1418 | |||||
| 5058 | The article is devoted to the different points of view on the phenomenon of deceived expectations. On the example of the M.I. Tsvetaeva’s poem the author reveals regulatory opportunities of deceived expectations. Besides, the author pays attention to its role in the semantic development of poetic text and in the formation of its emotional tone. Keywords: regulatory function of the text, regulatory opportunities, regulatory structure, the type of extension, deceived expectations | 1418 | |||||
| 5059 | The article contains the results of the ascertaining experiment aimed at studying the level of emotional stability of the children of the senior preschool age. The main methods to assess the emotional state of the child and to identify the particular manifestation of emotional stability were: the observation of children’s behavior in interaction with the tutor and peers, interviews with children and teachers, educators and parents questionnaires, projective tests. Defines the criteria and indicators of emotional stability of the children: the adequacy of the emotional response of the child in the interaction with the surrounding reality; the intensity of expression of emotions experienced; the stability characteristics of the emotional response. Analysis of experimental data allowed to identify three levels of manifestation of emotional stability of senior preschoolers (high, medium and low). Suggests the author ‘s definition of “emotional stability” in relation to pre-school children. Keywords: emotions, emotional stability, pre-school children, criteria and indicators of emotional stability, analysis of experimental data, the level of symptoms of emotional stability | 1418 | |||||
| 5060 | The article substantiates the need for a project competence in teacher’s personal resource. It is noted that fixed in the federal state educational standard of higher education requirements for students’ project competencies involve the selection of adequate to the content of these requirements methods of pedagogical work on their formation. The paper reconstructs the experience of developing the project competence of philology students in the process of organizing educational events in the practice of collaboration between tertiary and secondary educational institutions. An empirical model of such interaction, the joint production of innovative developments, has been revealed using humanitarian research methods. Educational precedent gives grounds to say that the position exhibiting the project competence of students, can be formed in the active development of their content through educational events; means of formation of competence – participation in the trial-search activities of different content: educational-project in the framework of the lesson laboratory; design and research within the presentation at the conference. Keywords: project competence, interaction, educational event, joint production | 1418 | |||||
| 5061 | Study of traditional consciousness and peculiarities of popular culture bearers’ worldview on the material of textual dialect speech corpora is an urgent task of linguistic culturology and cognitive linguistics. Representative textual collections of everyday dialect speech only recently became a source of reconstruction of traditional worldview. The purpose of this work is a study of religious knowledge and ideas role and content in the worldview of dialect speakers. The analysis of religious subjects discourse fragments, picked out of a general speech flow, has shown that the religious component is a significant part of a general world picture and of popular culture bearers’ linguistic consciousness. Reflections on God, Christian saints, orthodox holidays and memorable dates of Church calendar, church services and rituals, religious writings, religious figures, trends and heterodox people, plots of Christian mythology occupy an important place in dialect speakers’ narratives. The notions of religious sphere often become the objects of dialect speakers’ reflection in their conversations with dialectologists. The religious subjects discourse fragments often contain such means expressing reflection as explanatory constructions, repetitions, periphrasis, generalizing (often evaluative) remarks, addresses to interlocutors with the purpose of checking up the degree of speech understanding, rhetoric questions. The communicative peculiarities of religious thematic fragments – increased metalinguistic reflection against a background of a feeble, in general, speech awareness of popular speech culture bearers – show that the elements of religious worldview are an important constituent part of dialect speakers’ cultural identity, occupying a central place in the popular tradition bearers’ value system. Keywords: traditional popular culture, dialect, world picture, language consciousness, metalinguistic reflection | 1418 | |||||
| 5062 | The question of formation of professional competences of the teacher by means of network interaction within additional professional education of adults is considered. The results of the study of professional difficulties of teachers in the use of information and communication technologies and participation in network professional communities are presented. The characteristic of the formed professional competences and their connection with the professional standard of the teacher is given. The examples of tasks aimed at updating the network interaction of teachers with a focus on relevant professional skills are given: the need for interaction, communication with others; the need for self-realization, self-presentation. The learning management system (MOODLE), the organization of group work for the development and consolidation of skills in the use of information and communication technologies and project activities are described as tools for the training of teachers in the application of information and communication technologies. To assess the results, the methods of researching the professional competencies and ICT competencies of teachers was used to determine the level of the formation of the necessary qualities, which makes it possible to apply the opportunities of network communities for professional growth. Together with IT competences, the work describes the result of the formation of subject competence teachers in the competence of organizational activities, the competence of professional communication, the competence of mentoring. Keywords: network interaction, professional competence of the teacher, professional standard of the teacher, ICT competence, solution of professional tasks, additional professional education | 1418 | |||||
| 5063 | 1417 | ||||||
| 5064 | Problems of humanising of education are of a great importance nowadays. This work examines a knowledge in the process of humanising of education. A roie of philosophical culture in the development of a spiritual world of personality is also noted, and the fact that the philosophical education is included in a socioculturai context | 1417 | |||||
| 5065 | The process of economy market model perfection is based on the activation of innovative activity, embodiment of scientifically technical development results in manufacture, creation of new technological processes and reorganization on modern scientifically technical basis of all branches of goods production and sphere of service. During last twenty years the higher school all over the world is in a condition of seraching the adequate answer to “XXI Century questions”. The creation of innovative universities will allow to solve the problem of disbalance between demand for the basic products of universities activity and opportunities of universities | 1417 | |||||
| 5066 | The article analyses the notion of different-age groups, methods of forming foreign education content in a different-age complement class. Keywords: different-age groups, complement classes, methods of forming foreign education content. | 1417 | |||||
| 5067 | The article describes the problem of definition of the maintenance of the process of diversification of formation of the future engineer; the key role of administrative competences comes to light. The example of the maintenance of administrative activity of the civil engineer at the stage of engineering designing is demonstrated. Keywords: diversification, competence, administrative competence, vocational training. | 1417 | |||||
| 5068 | The article dwells upon the meaning of “informational and communicative competence”; the characteristics of information field of educational environment are considered as well. Keywords: information, communication, competence, information field, educational environment. | 1417 | |||||
| 5069 | The article deals with methodological approaches: system, activity, person oriented, acmeological and dialectical approaches, which determine the mechanism of the development and functioning of the pedagogical system of professional reparative and prophylactic training of teachers of physical education. Keywords: methodological approaches, system of professional reparative and prophylactic training, teacher of physical education | 1417 | |||||
| 5070 | In the article Russian cities experience in creating conditions for attracting investment has been studied. It helped to show municipalities’ role in forming of the investment climate in the Russian Federation. Special attention is paid to the law regulation of municipal investment politics. The most efficient mechanisms for attracting investment are described. Keywords: investment climate, municipal government, efficiency, mechanisms for attracting investment, publicprivate partnership | 1417 | |||||
| 5071 | The presented results of research specify data on influence of short-term loadings on visual system. According to registration of thresholds of electro sensitivity, electro ability, electro retinogram and the caused potentials it is possible to draw a conclusion that more expressed changes in peripheral and central departments of visual system arise at action short-term physiological hypoxia. Keywords: short-term visual loading, electro retinogram, the visual caused potentials | 1417 | |||||
| 5072 | In this paper it is shown that the possibility of multicultural society building is limited by the consciousness of every culture of its own mental originality, understanding the status of mental centre as the limit of intercultural mutual influence, realizing of equality of all cultures. Keywords: culture, civilization, multicultural society, mental centre of culture | 1417 | |||||
| 5073 | The article deals with the problems of ill health of students; it shows risk factors; identifies resources to improve the situation by increasing motor activity, physical training and sports. Keywords: school risk factors, chronic diseases of children, physical training, sports, healthy lifestyle, healthprotecting technologies | 1417 | |||||
| 5074 | In the article, the facial expression constituent of the non-verbal conceptualization of envy in Russian linguistic culture is considered. The major components of the mimic stereotype of envy are specified; ways and means of their language representation are analyzed and systematized as exemplified in literary texts. Keywords: emotion conceptualization, non-verbal conceptualization, facial expression, mimic stereotype, kineme | 1417 | |||||
| 5075 | In the given article L. Petrushevskaya’s usage and experiment with genre archetype of the tale can be explained by the perfect mastery of small epic form, flamboyant direction of its style, an inexhaustible interest to paradoxes, attention to the privacy of ordinary people. The mix of genres occurs within the entire culture - from fairy tales to the novel. "Wild Animals Fairy Tales" at the same time focused on the tradition of social and domestic stories and tales about animals using functional elements anecdotes and fables. The author proposes a model cycle, mock-oriented TVseries. Despite the accompplished story, each series tends to expand the space and time. Guarantee of the integrity of the cycle, a form that combines the features of different genres and different arts, becomes animated series. Keywords: literary fairy tale, genre transformation, irony, absurdity, paradox | 1417 | |||||
| 5076 | Tragedies “Medea. Material” H. Mьller and L. Razumovskaya's “Medea” are written at the same time, in the early eighties of the XX century, and raise similar problems. The problem if the power at Mьller is interfaced to a problem of fault and historical memory. Future loss for heroes of the tragedy – a consequence of their crimes in front of Colchis, requital for shed blood. Understanding of the power by Razumovskaya's heroes are realized through opposition of social functions of the hero and the tsar in which the first is unconditionally disinterested, resolute, selfsacrificing while the second can be the strategist acting in interests of the city, or the liar. Medea's love, conducting it to crimes, also is treated differently. In questions of a ratio corporal and spiritual in love authors act as successors of various cultural traditions: German modernism and Russian of “ascetic materialism”. Also in article features of a genre of texts of Mьller and Razumovskaya under whose feather the tragedy receives modern sounding are considered. Keywords: postdrama theatre, modern drama, tragedy, genre, mythological plot | 1417 | |||||
| 5077 | The term “the national character of the literary creation” is in the base of our research showing how the language material can reflect peculiar features of a certain culture. Language and culture meet each other with the help of a concept. Usually an interpreter translates only a conceptual component, as a rule ignoring an associative-cultural one. In our work we reveal lexemes which reflect national concepts of Little Russia and analyze English translation of them. On the basis of Little Russian songs from the stories “The fair of Sorochinetz” and “A night in May or drowned maiden” we are revealing lexemes which reflect national Little Russian concepts, which are given in the texts of songs as ethnographic and political realia and analyzing a specific character of their translation into English. Keywords: national character, concept, non-equivalent lexicon, realia, denotative meaning, significative meaning, connotation, songs of Little Russia | 1417 | |||||
| 5078 | The present article is devoted to the problem of the category of doubt as representative of interference and convergence of late Lermontov’s and early Dostoevsky’s artistic worlds. The category of doubt is central on epoch’s boundary as it reveals the transitivity of the world in 1830–1840s. and a state of total criticism. Firstly, this category is considered a central epoch’s philosophical problem and secondly, a problem of narrative methods. As a philosophical problem, category of doubt gave birth to a new type of hero and new methods of psychologisation, which caused different changes and transitions from doubt through uncertainty to the condition of hopelessness and hero’s self-recognition of powerlessness towards actions and choices. As a result, the doubting intellectual is replaced by the sick consciousness of a “small man” (“malen’kiy chelovek”), who loses his trust being in doubts and lives under the condition of fear and anxiety. The narrative aspect of the category of doubt determines the combinatorics of plots’ lines, the overlay of psychological conditions, the retardation of narration. All this produces the parts’ montage in some texts which comes along with rhetorical questions which intensify the doubt. Keywords: Lermontov, early Dostoevsky, problem of hero, category of doubt | 1417 | |||||
| 5079 | The paper presents the well-reasoned viewpoint on the modern strategy and resources for developing career guidance practice in Tomsk Region for pupils with pedagogical abilities and motivation for teaching activity. The authors specify the historical and pedagogical preconditions of the career guidance system development in commitment to teaching profession. The project initiative of Tomsk State Pedagogical University which reflects the organisational and methodical mechanisms of the suggested strategy realisation is described. The authors indicate the experience and prospects for the project implementation. Keywords: human resources of the regional education system, teaching profession, career guidance for pupils motivated for teaching activity | 1417 | |||||
| 5080 | . | 1416 | |||||
| 5081 | Endropov O.V. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 61-64 . | 1416 | |||||
| 5082 | A new point of view on study of a phenomenon of the unfinished text is submitted here. The author finds out tools and patterns of "intra-guildian" reception in Pushkin's unfinished fragments. The chosen aspect allows to show potential of the unfinished text, provoking the creative reader to complete the text as a co-author. Besides, the fragment represents art dominants of every receptionist style. | 1416 | |||||
| 5083 | In the article the necessity of integration of scientific knowledge during teaching students of “Technology and Business” degree programme is given, it is based on cyclical, cross and inter disciplinary connection; the kinds of cross disciplinary integration and the sequence of integration of the scientific knowledge. Keywords: integration, integration in education, cyclical connection, cross disciplinary connection, inter disciplinary connection | 1416 | |||||
| 5084 | The problem of retrieval and enrichment of students’ expertise by means of specially developed texts as condition for formation of universal learning actions (ULA) is considered in the article. There are types of texts specified which involve students’ expertise and facilitate formation of the main ULA kinds, such as: personal, regulating and cognitive. Here are examples of such texts for one of the most important themes of the school course in mathematics “Relations and Ratios”. Keywords: universal learning actions (ULA), personal learning actions, regulating learning actions, cognitive learning actions, in detail-practical experience, relations and ratios | 1416 | |||||
| 5085 | The article discusses the state of human capital in Russia at the present stage, revealed the basic concepts and definitions, we investigate the influence of human factors on the Russian economy, and comparative analysis with other developed countries. Keywords: human capital, intellectual potential, investment, economic growth | 1416 | |||||
| 5086 | The article deals with the results of phenomenological analysis of a dialogue organization precedent, the author describes the educational effects of dialogue, emphasizes its educational potential. Applying dialogue techniques in educational process on a regular basis leads to forming learnersґ professional competences and acquiring the competencies stated in the third-generation federal educational standard. Keywords: dialogue, dialogue techniques, competencies, competence, subjects of educational process | 1416 | |||||
| 5087 | The article presents the study of physical, chemical and morphological properties of pyrogenic peat soils for example three cuts in the eutrophic fen Tagan. It is located on the second terrace above the floodplain of the river Tom, ancient stream of flow/hollow of flow. It was revealed that pyrogenic gorizons have changes in the morphological structure. After pyrogenic effect we observed changes of physical and chemical properties: the increase in ash, phosphorus and potassium in the surface horizons. Keywords: peat fen, fires, pyrogenic layer, physico-chemical properties, morphological profile, protection reserves | 1416 | |||||
| 5088 | The article pays attention to a psychological phenomenon of self-updating as to the highest level of motivation and harmony of the person with the own internal nature. Basic aspirations of the personality with which the set system of vital missions is connected are described. The results of empirical research of features of power of basic aspirations and extent of their realization are presented in the comparative plan in the conditions of various sociocultural settings of educational institutions: at students of professional college and comprehensive school. Keywords: motivational educations, self-updating, harmonization of the personality, power of basic aspirations, vital reference points, realization of internal and external opportunities | 1416 | |||||
| 5089 | The paper is devoted to origins, some directions, methods and first results of the state prohibition policy during the Perestroyka. The current study focuses on Tomsk and Tomsk region during the Perestroyka period. The archive materials of the Documentation Center for Contemporary History of Tomsk Region, as well as the information from the All-union, West Siberian and local periodicals provided the basis for the research. The paper reveals the most important state measures by Tomsk Communist and Komsomol leaders and the role of region periodicals as a major set of sources during the Perestroyka. Keywords: anti-alcohol campaign, the Perestroyka, youth policy, periodicals as a historical source, Tomsk and Tomsk Region in 1985 | 1416 | |||||
| 5090 | According to the authors of the article the fundamental criterion of psychological and didactic approach to learning is a combination of the principle of the structural organization of the individual as a unique hierarchically organized psychological system with the principle of individual approach, implemented in relation to the person in the course of training activities. On the basis of the psychological and didactic principal of learning activity the authors developed and implemented a computer program, which is to identify the foreign students' learning activity style in Russianlanguage educational environment. The computer program is implemented in the form of web- based application of modern software solutions for network applications. Keywords: the system of psychological and didactic education principals, learning activity style, information system, web-application | 1416 | |||||
| 5091 | A book of poems in which titles refer to business documents (an explanatory note, travel orders, reporting) considered. The functions of genre limits in modern poetry, as well as ways of the extra poetical material lyrization analyze. Creating a setup for “the literature of fact”, the authors of the analyzed books emphasize the rootedness of their poetry in the modern society. However, the introduction of “documentality” in poetry is the convention, “factography” undergoes to lyrical “defamiliarization” using situational and stylistic grotesque. Keywords: modern poetry, a book of poems, K. Zykov, Yu. Gugolev, K. Medvedev, lyrical plot, grotesque | 1416 | |||||
| 5092 | On the basis of analysis of archival materials, historical and pedagogical studies characterized the unique experience of foster care in Siberia during the formation of the Soviet government. There is also an analysis of public documents governing the foster care in the 20th of the XX c., and the conditions of transferring children from orphanages to foster care families; benefits that children receive at the device in a new family. The authors show that the patronage system in 20-s of the twentieth century did not bring the expected results, which have been associated with many formalities. The article may be of interest to practitioners and social workers at the organization of foster care with regard to the historical and regional peculiarities of Siberia. Keywords: foster care, orphan, the 20ies of the XX c., orphanage, benefits, farm | 1416 | |||||
| 5093 | The article deals with the problem of revision of the views and interpretations of the Russian history “hot” topics, based on non-scientific political and emotional factors, which is one of the manifestations of the society historical consciousness crisis. Particular attention is given to reduction of the level of critical attitude towards historical information caused by the spread of the Internet. On the example of the character of Ivan the Terrible it shows the necessity and possibility of findings’ verification in a situation of insufficient source base by successive application of historical-comparative method. Identifies the main methodological criteria to select objects and data sources for historical-comparative study. Keywords: early modern times, Ivan IV the Terrible, monarchy, historiography, historical-comparative method | 1416 | |||||
| 5094 | The article discusses the issue of olympic education of students. Reflects the results of pedagogical testing of students on the subject. Revealed a low level of theoretical knowledge of students on the issues of the olympic movement, the Olympic games. Developed a set of practical lessons implemented in class-lesson system, and also defined the tasks for the students in the study of this topic as extracurricular work. Presents the results of the pedagogical experiment in which the efficiency of implementation of the developed approximate working program of the olympic education of students of the 7th grade of secondary school was revealed. Keywords: olympic education, the Olympic games, the theoretical knowledge of students in the field of olympic education program in physical culture | 1416 | |||||
| 5095 | Specificity of costume designer’s professional activity is harmonious combination of the aesthetic and utilitarian aspects. The aesthetic aspect, associated with the creation of positive emotions, expressive aesthetic, artistic imagery, has traditionally been the dominant in Russian design education. Modern condition of Russian clothing industry requires deposing the costume designer’s professional competence towards creating useful qualities of the object. The article discusses the possible reasons of the aesthetic and utilitarian aspects imbalance. Also the author proposes some ways of organizing and content of practical training, which will help to restore the right balance between aesthetic and utilitarian components in our design education. Special attention is devoted to the problem of organizing the industrial practice for fashion designers. The author emphasizes the teacher’s role and the role of his own fashion design practical experience in the formation of costume designer’s professional competencies. Keywords: bachelor, design education, design activity methods of vocational training, industrial practices | 1416 | |||||
| 5096 | The research project deals with the analysis and description of the axiology of the academic medical discourse in the English language. In relation to our research the concept ‘academic medical discourse’ consists in the following: this type of discourse is scientific communication the aim of which is the concept of detailed transfer of information steps (on the corresponding subject: diagnostics, treatment and recommendation) which needs to be reported, analyzed and discussed for acceptance of the main results. Some examples from the texts of academic medical discourse containing the phraseological units representing opposition ‘good –evil’ have been shown. In this paper research is conducted on the material of contexts of the journal of the American medical association and medical journal of New England. As a result, the concept ‘academic medical discourse’ is considered as scientific communication the aim of which is the concept of detailed transfer of information steps on estimated strategy of diagnostics, treatments and recommendations (see: strategy of all dangers, services of a hospice, correlation of the bill, “grapevine”), exposed to discussion for acceptance of the main results. The analysis of the examples from the texts of academic medical discourse contains phraseological units representing opposition ‘good –evil’. It is claimed that the evaluation presented in the opposition form “good – evil” can be correlated to the use of phraseological units being one of the ways of expression of a positive/negative evaluation in the contexts of academic medical discourse of different linguocultural communities. Keywords: academic medical discourse, phraseological unit, components of evaluation, evaluation strategies | 1416 | |||||
| 5097 | Advertising influence is seen as manifestation of discourse social power, which is realized in different linguistically encoded forms of mental control over the target audience. It is analyzed in terms of representational structures – text worlds (mental representations) created in advertising discourse to establish relations between participants of communication. PRODUCER, PRODUCT and ADDRESSEE are the core elements in the structure of text worlds created in separate communicative acts. Text world is considered a generic term encompassing the notion of basic text world and sub-worlds, which are either participant-accessible or character-accessible. Sub-worlds projected in British advertising discourse are stated to differ depending upon the pragmatic perspective. The former have the effect of providing greater significance to the rational element of promoting the product, while the latter focus on entertaining aspects of advertising often associated with fiction. Keywords: representational structures, discourse, text world, initial text world, sub-worlds, advertising influence | 1416 | |||||
| 5098 | In the context of contemporary vision training focuses on professional orientation of students. It is fixed that without adoption of the needs and interests of society by the individual the choice of profession, taking into account the interest of the society and the individual himself is not possible, as well as the development of personality. Describes the classification of the typology of professions from the point of view of their variability, provides a historical review of the formation of the domestic occupational practice and defines its vector in the system “man – profession”; comments on the classification of the stages of the professional life of E. Ginzberg and D. Superte. Keywords: professional orientation, vocational education, classification of the stages of professional life, typology of professions | 1416 | |||||
| 5099 | Kravets I.A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 15-18 . | 1415 | |||||
| 5100 | Sarychev Y.F. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 54-57 . | 1415 | |||||