Galanova Olga Aleksandrovna FORMATION OF THE SCIENTIFIC DIALOGUE CULTURE BY MEANS OF A FOREIGN LANGUAGE: COMMUNICATIVE AND COGNITIVE TASKS // Tomsk State Pedagogical University Bulletin. 2013. Issue 7 (135). P. 151-154

The skills necessary for participation in a scientific dialogue grow out of a specially designed training activity. Formation of the dialogue culture as a means of cross-cultural communication in the science domain in the process of language learning is characterized by simultaneous solution of communicative and cognitive tasks. These exercises are both problem-centred and semantically oriented.

Keywords: scientific dialogue, culture-oriented language learning, communicative and cognitive tasks as a type of exercise

Nizkodubov Gavriil Anatolyevich PLANNING AND IMPLEMENTATION OF THE PROCESS AIMED AT TEACHING ENGLISH TO ADULT LEARNERS // Tomsk State Pedagogical University Bulletin. 2013. Issue 9 (137). P. 127-130

The paper deals with a compositional analysis of adult educator and adult learner activities intended for acquisition of the English language, principles of education for adult learners have been revealed, goals of adult education have been determined.

Keywords: learning process, planning, implementation, adult educator, adult learner, principles of adult education

Bodrova A. Sh. Mentality Duality of a Man of Traditional Culture of Siberia and the North: Combination of Empirical and Mystical Mythological Aspects // Tomsk State Pedagogical University Bulletin. 2002. Issue 4 (32). P. 49-55

In this article the duality of mentality of a man of traditional cultures of Siberia and the North is characterized by a combination of empirical and pre-ioglcal elements of mentality. Empirical element of mentality of a man of traditional culture embodies individual practical experience of formal-logical order. But being indifferent to the objective cause and effect relationships of the phenomena, he reveals particular attentiveness to manifested and hidden mystical links between phenomena, the basis of which is the law of mystical contiguity of cause and effect. As a result of domination of such law a man of traditional society makes his behavior in the culture. This explains the duality of mentality of a man of traditional culture of Siberia and the North, whose empirical intuition is subjected to the «supreme collective notions*.

Dyrin Vladimir Alekseevich Intensity of the Mineralization Processes in Residual Peat of Low Marsh Ecological System «lagan» in the Beginning of its Restoration // Tomsk State Pedagogical University Bulletin. 2003. Issue 4 (36). P. 106-109

Increased, but low activity of destructive and synthetic processes in a residual (1 1) layer of peat under long-term grasses after 1-7 years of the turbary development has been established

Peshkov Vladimir Fedorovich, Kopytov Anatoliy Dmitriyevich Formation of the Idea of Priority of Carrying Out Rehabilitation Activities of the Students of Physical Training Faculty in Their Professional Activity // Tomsk State Pedagogical University Bulletin. 2004. Issue 5 (42). P. 127-130

The research material, connected with the evaluation of the formation of the attitude of the students of the Faculty of Physical Culture concerning the measures of rehabilitation and preventive measures in the structure of the duties of the experts of different profiles and specialties is represented in the present article.

Afanasyev I. I. The Determinacy of Psychological Features of Personality by Vital Activity of Ethnic Group // Tomsk State Pedagogical University Bulletin. 2004. Issue 5 (42). P. 139-146

The specific psychological abilities and qualities In the structure of personality of Chuvash ethnic group on the basis of comparing them with similar character features of other ethnic group (Russian, mixed families ethnic marginalia) have been studied experimentally The obtained data are interpreted from the point of view of their conditionally by natural-geographical, historical-cultural, ethnic living conditions of the ethnic group.

Kostyukova Tatyana Anatolyevna Pedagogical Meaning of Buddhism's Ideas // Tomsk State Pedagogical University Bulletin. 2004. Issue 5 (42). P. 161-167

The article is devoted to the pedagogical analysis of values, content, and methods of one of four traditional spiritual Russian practices - Buddhism. Philosophical ideas of liberation are considered here as well as original understanding of life and nature, laying in the basis of Buddhism pedagogical tradition. In the article pedagogical interpretation of Buddhism methods (concentration in inner life, special diet, limitation, meditation etc. are regarded. The article Is of interest for scientists, psychologists, philosophers, teachers and students of higher pedagogical educational establishments.

Rudoy Alexey Nikolaevich // Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 164-169

Melnikov Jurij Borisovich, Melnikova Yu. Yu., Melnikova N. V. Adequacy of a Model // Tomsk State Pedagogical University Bulletin. 2006. Issue 3 (54). P. 11-15

The author’s approach to definition of the notion «a model» is considered, in which we refuse from the requirement of analogy between a prototype and its image. Only structure of a model as a pair «interface component – prototyping object» is fixed. The level of likeness between a prototype and its image is estimated by a special notion «adequacy of a model». The notion «adequacy» is discussed in this paper.

Galkina Inna Aleksandrovna The Role of the Verbs of Motion in the Representation of Space Relations in Old English. // Tomsk State Pedagogical University Bulletin. 2006. Issue 4 (55). P. 25-28

The article is devoted to the presentation of the category of space with the help of verbs of motion. It was peculiar for Old-Germanic culture to define the elements of surrounding world through object goals. The elements of landscape made not only the localization but the direction of motion.

Kositskaya Faina Leonidovna Speech Genre as a Unit of Contrastive Analysis. // Tomsk State Pedagogical University Bulletin. 2006. Issue 4 (55). P. 101-105

Results of contrastive analysis of French and Russian Fashion catalogues through speech genre are presented. For the first time contrastive analysis has been transferred from the language plane to that of speech.

Luzik Olga Aleksandrovna Metaphorical Models of Time in the Ket’s Language. // Tomsk State Pedagogical University Bulletin. 2006. Issue 4 (55). P. 181-185

The article bears some consideration upon the manners of language verbalization of time-concept in the Ket’s language, particularly, basic models of metaphorical conceptualization of time are extracted. They represent the abstract category of time on the basis of metaphorical mapping “space-time”.

Titova Tatyana Aleksandrovna Subjectcentered Conceptualization as Methodology of Ethical Knowledge // Tomsk State Pedagogical University Bulletin. 2006. Issue 12 (63). P. 20-26

The article is devoted to very important problem of ethical knowledge – methodical explanation of phenomenon of ethics as a universal regulator of relationships in social, natural and spirit world.

Podguretski Yu. Transgression // Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 64-69

The core of the article is a problem of integration of knowledge about social communication. The author discusses his own theoretical view based on original conception of transgression. The transgression considers a person not as an industrious creator of new symbols or a closed system of consciousness. It considers a person as an individual who takes transgress actions in the risky and dynamic world. These actions cause adventures and tragedies

Dashevskaya Olga Anatolyevna "Dragon" E. Shvarts's and "Iron mystery" D. Andreev's: conditional models of the drama in the 1940- 1950ies literature. // Tomsk State Pedagogical University Bulletin. 2008. Issue 2 (76). P. 91-96

In its article analysed the tale "Dragon" E. Shvarts's and "Iron mystery" D. Andreev's as a variants of a conditional drama which is based on mythological plots and which examines the phenomenon of the totalitarian state. Its views the philosophy and psychology of power in respect to character system (the dragon - the philistine - the hero), from a perspective of collision features and a similarity of transparent motives.

Keywords: tail, mystery, mythological plot, conditional forms of the drama, satire, philosophy of power

Szajdak L., Maryganova V. QUANTITIES OF INDOLE-3-ACETIC ACID IN SECONDARY TRANSFORMD PEAT-MOORSH SOILS // Tomsk State Pedagogical University Bulletin. 2008. Issue 4 (78). P. 34-38

The investigations of indole-3-acetic acid (IAA) were performed for three different peat-moorsh soils - Czarna Wies, Otoczne and Kwatera 17 located in the Biebrza River Valley in Poland. Each considered soils were utilized as meadow. Soil samples were taken from two depths: 5-10 cm and 50-80 cm. IAA, total organic carbon (TOC), dissolved organic carbon (DOC) in peat moorsh soils from these samples were analysed. The significant differences in the concentrations of IAA, TOC, and DOC between two investigated depths of among peat moorsh samples were observed. The measured concentrations of total organic carbon in the considered soils ranged from 37.2 to 45.6 %. Generally, the decrease of IAA, total organic carbon, however, increase of DOC concentration with depth of profiles was observed. The contents of dissolved organic carbon in the soils ranged from 5.3 to 19.4%. The quantities of IAA decreased simultaneously with TOC values and with the increasing depth of the soil profiles. The highest contents of IAA was determined in high layers of moorshes and ranged from 110,1 to 128,7 µg kg-1 dry mass. However the concentrations of IAA in deeper layers were lower and ranged from 69,3 to 87,1 µg kg-1 dry mass.

Keywords: Peat, chemical characteristics, organic carbon, dissolved organic carbon, indole-acetic acid.

Masyaykina Evgeniya Anatolyevna Psychological And Pedagogical Bases For Teaching Library Information Disciplines // Tomsk State Pedagogical University Bulletin. 2009. Issue 1 (79). P. 8-10

Modern society has entered the information phase of its development, which includes positive as well as negative effects (information diseases, stresses). A modern specialist should have a high information competence. Libraries actively carry out information and education activity and, therefore, they need specialists of a new type possessing both the library – bibliographic and education technologies.

Keywords: library information disciplines, information society, information diseases, information competence, library – bibliographic technologies

Mukhin Oleg Nikolaevich «I AM PETER ALEXEEVICH»: ON THE PROBLEM OF IMPOSTURE IN RUSSIA AT THE END OF 17TH – FIRST QUATER OF 18TH CENTURY // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 20-26

Some theoretical and practical aspects of imposture problem in Russia are discussed on the material of 17th – first quarter of 18th century. Among sources there are unpublished archival materials.

Keywords: imposture, czar power, charisma, crisis

Saurbaev Rishat Zhurkenovich JOINT CONSTRUCTIONS AS STRUCTURAL AND SEMANTIC COMPOSITION MARKER OF THE SENTENCE (DATA OF THE ENGLISH AND TARTAR LANGUAGES) // Tomsk State Pedagogical University Bulletin. 2011. Issue 9 (111). P. 28-33

In the present article the analysis of some structural grammatical varieties, as well as structural-semantic functions of the joint constructions as the marker of the structural-semantic composition in the comparative plane on the material of the modern English and Tartar languages is being conducted.

Keywords: joint constructions, supplementary predicativity, semi-composite sentence

Melik-Gaykazyan Maria Vigenovna SEMIOTIC MECHANISMS OF MODERN MANAGEMENT // Tomsk State Pedagogical University Bulletin. 2011. Issue 10 (112). P. 209-215

Based on modifications of the cluster model and the information process model semiotic components of modern management are established. A comparison of specific technologies of modern management with the stages of the nonlinear dynamics of complex systems is carried out. Philosophical-anthropological perspective of the analysis actualized the concepts of “symbolic economics” by A. Toffler, “revolution in the symbolism” by A. N. Whitehead, the theory of semiosis by C. S. Peirce and the theory of conflict by R. Dahrendorf. Potentials of manipulating people’s dream and memory used in modern management, which requires adequate humanitarian expertise, are established.

Keywords: cluster model, a model of information processing, nonlinear dynamics, goal, purpose, attractors, modern management, the direction of semiotic processes

Kuryanovich Anna Vladimirovna PRAGMATICS SYMBOLS EPISTOLARY TEXT (ON EXAMPLE OF THE LETTERS OF REPRESENTATIVES OF RUSSIAN CREATIVE INTELLECTUALS OF THE FIRST HALF OF THE 20TH CENTURY) // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 223-228

The article is devoted to consideration of functional features and means of expression of a graphic image epistolary of the text how by the integral component it art features in view of a complex extralinguistic of the factors and specificity of realization of a communicative-pragmatical axis “the author – the addressee”. As a material the letters of the artist М. V. Nesterov, opera singer F. I. Chaliapin, academician V. I. Vernadsky, poet M. I. Tsvetaeva.

Keywords: graphic image of text, epistolary text, epistolary communication universals, graphic identity, graphic symbols, paragrafemnye facilities, cognitive function of graphical tools, the regulatory function of graphic tools

Lipatova L. N., Khusnutdinov N. R. WORMHOLES IN 5D MODELS // Tomsk State Pedagogical University Bulletin. 2012. Issue 13 (128). P. 109-112

We consider our world as a brane embedded in the 5D space-time which is a solution of the 5D Einstein equations with Л-term. We do not solve the modied Einstein equations on the brane, instead of this we use exact solution of 5D Einstein equations. The energy-momentum tensor appears as the Israel jump condition on the brane. This tensor at the innity gives positive tension in one side of the wormhole and negative tension in the second part of the wormhole space-time. In the case of the AdS5 model without Randall-Sundrum asymptotic we found the wormhole metric which satises the energy conditions.

Keywords: wormhole, Randall-Sundrum model, multidimensional theory, energy conditions

Spesivtseva Nadezhda Viktorovna THE DEVELOPMENT OF ADULT EDUCATION IN THE LIBRARIES OF THE UNITED STATES: HISTORICAL ASPECT // Tomsk State Pedagogical University Bulletin. 2013. Issue 1 (129). P. 111-114

The article examines key moments in the history of adult education in the public libraries of the USA with the account of the socio-cultural, economic, political history of the country, development of theory and practice of adult education. Examples of realization of educational programs for adults, as well as directions and forms of the provision of public libraries of educational services and opportunities for the adult population at different historical periods.

Keywords: adult education, andragogy, library of the USA, library service of adults, nonformal education

Meshcheryakova Tamara Vladimirovna PRINCIPLE OF RESPECT FOR PATIENT'S AUTONOMY IN DIFFERENT CULTURAL CONTEXTS // Tomsk State Pedagogical University Bulletin. 2014. Issue 7 (148). P. 45-52

In the article results of research of different kinds of patient's autonomy in regard of definite cultures are reflected. Research have been conducted under support of RFH (project № 12-03-00198 “Bioethics as a Phenomenon of Selfconsciousness of Modern Culture”).

Keywords: bioethics, autonomy of the patient, Confucian ethics, paternalism

Baturin A. S. Economic education at a pedagogical university // Tomsk State Pedagogical University Bulletin. 2000. Issue 5 (21). P. 102-103

The article discloses the content and methods of economic education in a pedagogical university as a very important educational direction under modern conditions in Russia.

Vyazigin Alexey Yur'evich Dosing of Different Intended Loading in the Coaching of Young Finswimmers of 10-11 Years Oid // Tomsk State Pedagogical University Bulletin. 2003. Issue 3 (35). P. 83-85

Coaching in any kind of sport can be successful if training systems are built according to natural evolu¬tion of organism of young athletes. It is known, that many physical abilities have to be developed already at first stages of long-term training, otherwise the most productive age periods of physical condition improve¬ment can be lost. This article concerns the problem of searching effective methods and training exercises in coaching of 10-11 years old finswimmers.

Shusharin A. L. The Use of Summary Financial Balance in the Process of Regional Economy Managing // Tomsk State Pedagogical University Bulletin. 2003. Issue 5 (37). P. 42-44

In order to ensure coordinated and proportional development of the social and economic system of the region, its management structures should have a clear idea of all the financial resources of the territory. This task could be accomplished by a summary financial balance that characterizes the general financial poten¬tial of the region in the context of aggregated money funds.

Ayzikova I. A. V.A. Zhukovsky’s Notebooks of the 1840-s: to the Question on Evolution of Prose of the Writer // Tomsk State Pedagogical University Bulletin. 2004. Issue 3 (40). P. 38-43

In the article V.A. Zhukovsky’s mostly unpublished and uninvestigated notebooks of the 1840-s are considered. The material is analyzed in comparison to aesthetic and religious – philosophical searches of the writer and accordingly from this point of view Zhukovsky’s evolutions as a prosaic. The special attention is paid to the tendency of synthesis of the philosophical, aesthetic, religious principles and hence to that of cyclization, clearly shown in late Zhukovsky’s notebooks and reflecting feature of an aesthetics and poetics of his prose of 1830-s – 1840-s as a whole.

Nikiforova E. B. HOMONYMS IN LANGUAGE HISTORY: TENDENCIES INTERACTION (Diachronical Aspect) // Tomsk State Pedagogical University Bulletin. 2006. Issue 5 (56). P. 11-16

In language two tendencies with different directions constantly take place: a tendency to destruction of homonym pairs and tendency to appearance of pairs. The process of appearance of homonyms seems to be accidental but the process of elimination of homonyms – regular.

Urmantsev Nail Mustafiyevich Self-Organization and Person’s Freedom // Tomsk State Pedagogical University Bulletin. 2006. Issue 7 (58). P. 26-32

The article considers euristic possibilities of synerqetics in the analysis of the problem of objective premises of freedom. Nowadays the ideas and principles of synerqetics form the scientific and world outlook picture, where a subject is a basic element. The principle of freedom and the idea of the subject’s presence in this picture are used as methodological premises in the analysis of freedom problem in the context of universal self-organization mechanisms.

Lukyanova Nataliya Aleksandrovna The Dynamics of Myth Communicative System: Experience of Using the Information Synergetic Approach // Tomsk State Pedagogical University Bulletin. 2006. Issue 7 (58). P. 43-49

The model of information-synergetic approach distinguishes stages of sign dynamics of myth. Revealing information character of sign dynamics permits to find out the specifics of “Pirth’s line” and of “Saussure’s line” in semiotic researches. Distinguished limits of interpretation give opportunities to determine (for instance, in collective myths) peculiarities of modern communicative situation. All the researches are supported by grant RFBR №04-06-80192 “Methodology modeling the nonlinear dynamics of education system”.

Prozumentov L. M. Prozumentov. Criminological Questions of Complicity Institute in Russian Criminal Law // Tomsk State Pedagogical University Bulletin. 2006. Issue 11 (62). P. 60-63

The author analyses complicity institute in the Russian Criminal law and the question does this institute appreciate danger of crimes which were committed by participation of several persons.

Samsonova T. P. Archetypical Motion in Culture Anthropologies in Musical Culture // Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 92-96

The article studies the term of “archetype” which was introduced by Yung both with historical and cultural viewpoints. The author studies the function of archetype in musical culture as shorting natural things in social life. The musical and is been transfixed in individual composer's creative word

Kolesnikova Svetlana Yuryevna PECULIARITIES OF THE ACCOUNTING FORM IN ANCIENT PRE-LITERATE SOCIETIES // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 173-177

The accounting form as one of the insufficiently known parts of the ancient pre-literate culture is the subject of this article. The classification of some typical accounting forms principles is presented; the conclusion about the fundamental accounting forms’ features is drawn by the author.

Keywords: pre-literate societies, accounting form

Pavlenko Lyudmila Vitalyevna, Glukhiy Yaroslav Andreyevich THE STATICS AND DYNAMICS OF COLOUR DESIGNATION (DATA OF ENGLISH) // Tomsk State Pedagogical University Bulletin. 2011. Issue 9 (111). P. 43-48

The article deals with the peculiar features of adjective and substantive colour designations in connection with the functions of static and dynamic representation of the properties of various objects. The structure and semantics of comparative correlations as a means of fulfilling the above-mentioned functions have been analyzed.

Keywords: statics and dynamics, colour designation, colour palette, degrees of comparison, syntagmatic correlations.

Yakovleva Elena Vladimirivna REFERENTIAL AND NON-REFERENTIAL USING OF SPANISH DEMONSTRATIVES // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 152-156

In the article there are described features of reference of demonstratives in Spanish. The demonstratives in Spanish have different referential properties based on the grammatical properties of pronouns. The author pays special attention to differentiation between the referential and non-referential situation because it allows to better understanding of shades of meaning.

Keywords: reference, demonstratives, non-referential using

Shchitova Olga Grigoryevna COGNITIVE POTENTIAL OF THE SIBERIAN BORROWINGS IN THE RUSSIAN MIDDLE-OB DIALECTS OF THE 17TH CENTURY // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 170-174

The article considers issues of the cognitive potential of the foreign neologisms in the Russian language on the material of Siberian business documents of the 17th century. The author finds out the realization directions of the cognitive potential of Siberian borrowings demonstrating the features of the national and regional worldview.

Keywords: historical lexicology, dialectology, borrowing, foreign vocabulary, Middle-Ob dialects, business written language of the 17th century, cognitive potential

Stas Andrey Nikolaevich, Gorobets L. S. CONTEMPORARY METHODS OF TEACHING COMPUTER GEOMETRY // Tomsk State Pedagogical University Bulletin. 2012. Issue 2 (117). P. 170-174

The article deals with problems of teaching basics of computer geometry in teacher training of computer science and mathematics teachers. The peculiarity of this subject is the study of algorithm approach to geometry problems solving. The authors worked out sets of methodical manuals, comprising automatic training and controlling programmes in “Coordinate Transformation” and “Curves of the Second Row”.

Keywords: computer geometry, pedagogic programme means, training and controlling programmes, “Coordinate Transformation” and “Curves of the Second Row”, algorithm thinking

Voytekhovskaya Marina Petrovna, Tayurskiy Anatoliy Ivanovich THE INTERACTION OF HIGHER VOCATIONAL AND GENERAL EDUCATION AS AN IMPORTANT POTENTIAL RESOURCE FOR THE DEVELOPMENT OF TEACHERS // Tomsk State Pedagogical University Bulletin. 2012. Issue 3 (118). P. 238-241

Achievement of the new quality of Russian education and implementation of high mission entrusted to the school in creation of the competitive society of the 21st century is possible only by joint efforts of the teachers of secondary and higher education. In Tomsk region there has been accumulated some experience of this interaction and the task of unification and coordination of higher education institutions to interact with general education institutions.

Keywords: modernization of education, collaboration with institutions of higher education institutions of general education, development of teaching capacity, quality of education, professional development of teachers

Akeliev Evgeniy Sergeyevich INSTITUTIONAL RESTRICTIONS OF RUSSIAN KEY ECONOMIC SECTORS DEVELOPMENT IN THE POST-CRISIS PERIOD // Tomsk State Pedagogical University Bulletin. 2012. Issue 12 (127). P. 44-46

The modern structure of Russian economy is considered by institutional analysis. Evidences of key economic sectors slow development are distinguished in conditions of structural crisis continuing and business activity recession. It’s concluded of changing necessity in Russian economy institutional structure with the aim of raising productivity in large capital-intensive sectors of economy.

Keywords: institutions, economic growth, market agents, labor productivity, institutional restrictions

Karpukhina Tamara Petrovna AESTHETIC ASPECTS OF THE INTERRELATION OF MORPHEMIC REPETITION AND SYNTACTICAL PARALLELISM IN ENGLISH ARTISTIC PROSE // Tomsk State Pedagogical University Bulletin. 2013. Issue 2 (130). P. 216-222

The article considers morphemically related words used in syntactically parallel structures observed in English works of fiction. The interrelation of morphemic repetition and syntactical parallelism manifests itself in different ways predetermined by the variety of morphemes and the diversity of parallel structures. The most important issue is the aesthetic aspect of the interrelation of the phenomena. It is realized in the interplay of the two mutually opposed basic principles, those of Apollonic order and Dionysian disorder, accordance and discordance, regulation and its violation.

Keywords: morphemic repetition, syntactical parallelism, interrelation of morphemic and syntactical repetition, aesthetic aspect, Apollonic principle, Dionysian principle

Azbukina Elena Yuryevna, Voloshina Lidiya Vasilyevna SPIRITUAL VALUES AND THE TEACHER’S PERSONALITY POTENTIAL // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 38-41

The article represents an attempt at academic understanding of interconnection between the teacher’s personality potential and spiritual values within the framework of the present-day system of education.

Keywords: spiritual values, teacher’s personality potential

Dolgikh Alla Alekseevna IDEOLOGIZATION AND DEIDEOLOGIZATION STRATEGY IN PHILOSOPHY OF FILM // Tomsk State Pedagogical University Bulletin. 2014. Issue 7 (148). P. 103-107

The paper defends the thesis that the philosophy of film allows to realize the analysis of the basic mechanism of transfer of ideological intentions in modern society. It is revealed that images which were presented at movies of a genre “horror” (in particular images of zombie) propose metaphorical ways of introduction an encryption and ideology interpretation (in particular ideologies of pleasure and consumption). It is maintained that philosophical reflection of films allow to transform ideology from means of manipulation with behavior of the person to the tool of awakening of his consciousness. As a result in Russia the ideology which allows the person to act freely can be developed, relying not on the blind desires, but on the conscious purposes and ideals.

Keywords: ideology, philosophy of film, mechanisms of transfer of ideological intentions

Nikolaeva Anastasiya Vladimirovna, Shaykhutdinova Tatyana Nikolaevna ADVERTISING TEXT AS A SOURСE OF CULTURAL AND LINGUISTIC INFORMATION // Tomsk State Pedagogical University Bulletin. 2018. Issue 8 (197). P. 9-13

Advertising text in English is considered at the intersection of two paradigms: linguistics and cultural studies. The relevance of the article is due to the ability of the advertising text to broadcast not only information about the product or service (price, parameters, benefits), but also about the way of British life and culture, and therefore it can be used in the process of learning language at the university. For example, the focus of our attention was on advertising texts from the magazine “The People’s Friend” – a magazine which is mainly intended for older women and is broadly traditionalist in outlook. Reading advertising texts contributes to the development of the skills of English language learners to decode, correctly interpret the hidden cultural codes in the text, to formulate their attitude to the information contained in the text and adequately use the acquired knowledge in speech. Analysis of several advertising texts revealed the attitude of the British to aging, wills, charity, burial: 1) elderly people’s life should be comfortable with help of the advertised devices (Stairlift, Easy-Air Bath Lift, safety seat); 2) it’s common to make a will and donate to a charity (leave a gift in your will, including World Cancer Research Fund in your Will, Please remember Battersea Dogs and Cats in your Will); 3) it’s common to take care of one’s burial (to plan your funeral, to pay your funeral, in advance); 4) people may be cremated after their death; some people may wear a locket with ashes typically after a funeral ceremony in memory of their loved ones (The locket opens to reveal a vial that can contain ashes as a memorial).

Keywords: text, advertising, commercial, cultural linguistics, cultural and linguistic component of the text, stereotype, tradition

Obukhov Valeriy Vladimirovich . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 59-60

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Fominykh S. F., Nayborodenko Lyubov Maksimovna, Shirokova M. P. To the question about historical continuity of the Tomsk Teacher's Training Institute and the Tomsk State Pedagogical University. // Tomsk State Pedagogical University Bulletin. 2000. Issue 4 (20). P. 36-39

The group of the authors proves the historical continuity of two Pedagogical educational institutions of Tomsk, reflects common features and tendencies in their development, marks the main stages in the formation of the TSPU.

Cheshuina T. G. Theory of educational-pedagogical prognosis of pedagogical practice // Tomsk State Pedagogical University Bulletin. 2001. Issue 2 (27). P. 69-72

Educational-pedagogical prognosis is the sphere of scientific knowledge In which principles, phenomena and methods of prognosis concerning specific objects which are studied by sciences of education, are considered. In this case, the object of research is pedagogical practice. The particularities of educational activity's objects, periods of scientific research, methods of prognosed-strategic research are examined in this article.

Minich Aleksandr Sergeyevich, Minich Irina Borisovna, Zelenchukova Natalya Sergeyevna Biological Testing of Corrective Light Films at Cultivation of Plants Summer Radish in Closed Soil // Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 36-40

The technique of definition of influencing of features of photophysical characteristics of correction light films on growth and development in conditions of closed soil of a summer horse radish of a kind “Ladushka” – biological testing of correction light films is designed. The technique is encompass bayed definition of a number of a number morphometry, biochemical parameters, economic productivity of plants at their cultivation in the summer period in conditions of a closed soil under correction light films. Considerable, up to double and more, the changes of economic productivity of culture under correction light films as contrasted to not by modified polyethylene films of the same technological parameters, indicate high response of plants to changes of a spectral components of electromagnetic radiation created by correction light films. The technique allows getting the information about features of influencing of different photophysical characteristics of correction light films on growth and development of plants in the summer period and it is addition to design earlier to technique of biological testing of correction light films in the spring period at cultivation of sprout of a cabbage

Nikolskaya Olga Lazarevna Psychology-Рedagogical Features of Preparation of the Teachers on Innovation Technologies of Training // Tomsk State Pedagogical University Bulletin. 2005. Issue 1 (45). P. 25-32

In research the analysis of psychology-pedagogical features of development by the teacher innovation technologies will be carried spent. The author’s system of the account of difficulties is offered during improvement of professional skill of the teachers and courses of specialization. In the process of training on courses (course period) diagnostics of difficulties of the teachers is recommended to be carried out immediately during by. Thus the difficulties act by indicators for conducting of courses and teachers showing critical points of passage of a technique innovation of training. The author offers a system of organizing developing studies based on methodical devices and recommendations how to use them while overcoming didactic difficulties (DD) which was worked out by the author. This technology is based on the methodical receptions, developed by the author, and references of their application at overcoming (DD).

Sorokina N. V. Works by L.M. Leonov of the 1920th Years in the Estimation of Critics-Emigrants from Russia // Tomsk State Pedagogical University Bulletin. 2005. Issue 6 (50). P. 46-51

The article gives an observation of critical estimations of works by L.M. Leonov of the 1920th years made by the representatives of the first wave of Russian literary emigration, such as G. Adamovich, M. Slonim, F. Stepun.