| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 3251 | In the article realization of innovative technologies of pedagogical diagnostics is considered as a factor of maintenance of training quality of the officer staff. On the basis of the analysis of the theory and practice of training of the officer staff the basic contradictions, the purposes, conditions and laws of carrying out of pedagogical diagnostics in educational process of military high school are allocated. Keywords: pedagogical diagnostics, vocational training of the officer staff, innovative technologies of pedagogical diagnostics | 1991 | |||||
| 3252 | The category of deviation is expressed by some broad-meaning words with the root devia-. The semantics of the above-mentioned words may be made more specific by analyzing their contextual correlations with lingual units representing the concepts which are included in the field of deviation. These concepts form the hierarchical structure of the category of deviation, hyper-hyponym relations underlying this structure. Keywords: deviation, category, semantics, concept, lexeme, word-combination, phrase | 1991 | |||||
| 3253 | In article deals with the place of Tomsk State Pedagogical University in the system of pedagogical education of Russia, it compares its performance with that of other leading universities in the country. Keywords: ranking of universities, the system of teacher education, scientific schools, innovation in education | 1991 | |||||
| 3254 | The management of the innovation processes at the state level in the context of globalization is generally ineffective, as national borders are erased in the innovation process. Added value is placed where there local advantages are, generally in regions. Thus, the region objectively becomes the place of innovation processes implementation. Competition in this case unites participants in the region. Today the sources of growth of the regional economy are clusters. Keywords: regional economy, competitiveness, cluster, globalization | 1991 | |||||
| 3255 | This article analyzes the original pedagogical theories of Petersburg scientist P.F. Lesgaft and Tomsk researcher Dr. V. S. Pirussky basing on the main principles of medicine and education. The pioneering experiments of these persons at branch of physical training and moral improvement of the population were significantly ahead of their time. Today this work is of interest to students, teachers, researchers of physical training and sport. The experience of teachers with high qualification is examined in Tomsk State Pedagogical University. Keywords: Physical training, rehabilitate health practice, social development, special educated physical training teachers, scientific and research training of university teachers | 1991 | |||||
| 3256 | The article considers the phenomenon of coupling and is defined by its function as a link between the different types of extensions within a single text. On the example of the poem by M. I. Tsvetaeva there was revealed the possibility of dominance over other types of coupling extension, and also its regulatory capacity. Keywords: the type of extension, regulation of the text, regulatory function, coupling | 1991 | |||||
| 3257 | The article deals with the deficiency category as an important constituent of the deviation category, its structure and the means of expressing the mental component as one of the parts of the given category. Keywords: category, deviation, deficiency, structure, mental component | 1991 | |||||
| 3258 | The article deals with the targeting of the modern research in the field of upbringing in the context of social situation in Russia. The contradictions between the goals of upbringing and values of society are revealed. The author shows necessity to change the purpose and content of the ethical and legal education on the basis of the provisions of the modern research in the field of morality and law. The author suggests updating the forms and methods of ethical and legal upbringing taking into account organizational unity in the structure of self-government public educational institutions. Keywords: social situation, the goals of upbringing, value orientations, ethical and legal upbringing, ethical and legal education | 1991 | |||||
| 3259 | The article points to a notion of “intellectual substyle” of language personality on the basis of linguistic approach with the use of different types of dictionaries which fix the image of this phenomena on the basis of usage and collective language consciousness information. Its peculiarities with a glance to psychologists’ opinion and works of specialists in linguopersonology are defined in the article. Intellectual substyle is examined in trend of communicative stylistics of text as a component of cognitive style of language personality along with mental-psychological substyle which includes sphere of its emotional and intellectual motivation and psychological peculiarities; it also goes along with thesaurus substyle which reflects specificity of informational thesaurus of personality, its simplicity/complexity, measure, intensity, width, variety and originality of associations; at last it goes along with epistemic substyle which reflects support of object and practical experience either theory and logic, or figurative sense of reality in cognitive activity of language personality. From the view point of linguistics and with support of dictionaries intellectual substyle is defined by the author as typical for language personality intellectual peculiarities which are reflected into discursive practices and are estimated in positive or negative way in society, and are presented as distinctive features from the birth or in the process of education. These intellectual peculiarities include possibility of effective intellectual and creative activity which are expressed into remake of different information (complicated, abstract and daily), its analysis, comparison, synthesis, generalization, getting new information, possibility of providence, availability of knowledge, intellectual interest and achievements in intellectual sphere, quickness at situations comprehension and reactions on it, importance and measure of thoughts, subtext and mood feeling skill, possibility of its usage for certain aims. Keywords: idiostyle, communicative stylistics, intellectual substyle, cognitive style, language personality, lexicographic sources | 1991 | |||||
| 3260 | The QED ground state is studied for a four component Dirac fermion with the topological Chern-Simons term in 1+2 dimension. The Lagrangian for a massless Dirac fermion has the parity and the chiral symmetries. Spontaneous breaking of these symmetries can be found by evaluating the vacuum expectation values for fermion and anti-fermion pairs. We introduce approximate vertex functions and calculate the expectation values by solving the Schwinger-Dyson equation. We observe a smaller gauge dependence for the Ball-Chiu vertex function. Keywords: 1+2 dimensional QED, Schwinger-Dyson equation, Chern-Simons term | 1991 | |||||
| 3261 | This article reveals the meaning and the intercommunication of the personal oriented and the competence approaches to the speech creation forming of the preschool age children taking into account the features of their development. According to the researches, the psycholinguistic, psychological and psycho physiological features of the child development are the base of the speech creation mastering of the preschool age children. The preschool educational organization is the social institute for the each child individuality opening, that’s why the teachers have to adapt the competitions of the education for the children. The term “adaptability” of the educational process opens this position. For the first time the term “adaptability of the educational system” appeared in the Law of the Russian Federation “About the education” as the principle of the state politics in the educational area and it means the adaptation of the educational system for the training level and the development features of the children. As the result, the necessity of the realization of the adaptive educational activity for the speech creation forming of the preschool age children taken into account their development features appears. And the personal oriented and the competence approaches to its realization suppose the adherence to the requirements to the educational activity in the kindergarten. The results of the established stage of the research are adduced. The goal, tasks and the hypothesis of the forming stage of the research are indicated. Keywords: adaptive educational activity, base of the speech creation, development features of the preschool age children, personal oriented approach, competence approach, technology, research stages | 1991 | |||||
| 3262 | The article contains analytical materials reflecting the current state of training social pedagogues. By the use of the theoretical analysis’ method and analysis of high school educational experience the role of professional probations in the time of training of socio-pedagogical staff is provided. This article presents the possibilities of professional probation as a means of professional training of future social pedagogues to perform professional duties in accordance with modern standards, samples and standards of educational activities. The author gives characteristic of features of the organization of professional probations during bachelor training in social pedagogy in accordance with modern trends of modernization of teacher education, career-oriented and acme-oriented tasks. Keywords: professional standard of the teacher, social pedagogue, social and pedagogical bachelor’s degree, professional probation | 1991 | |||||
| 3263 | The paper studies the composition of aspect forms of the verb in Nizhnekolymskiy dialect, which does not have a systematic description and and refers to the western dialect of the Even language according to preliminary data. The types of the verb expressing the nature of action, according to the semantic and grammatical characteristics, are differentiated into six aspect groups. Formation and use of type categories and methods of verbal actions in Nizhnekolymsky dialect are revealed with some features, unlike the eastern dialects of the Even language. The composition and use of categories of the verbal species has similar features to the western dialects of the Even language. However, distinct differences are in the formation of the type of imitation of action in the dialect in question. The absence of some forms of multiplicity of actions aspectuality groups, the direction of action and the intensity of action is revealed in the analysis of the functioning of species of verb forms in Nizhnekolymsky dialect. The usage of not previously mentioned in the grammatical descriptions of the four aspect forms in groups of multiplicity of action and intensity of action is fixed. The material for this article served the field data collected during field expeditions in the Lower Kolyma region of the Republic of Sakha (Yakutia) in 2013–2015. Keywords: the Even language, Nizhnekolymsky dialect, aspect form of the verb, aspectual group phase of action, multiplicity of action, action areas, action intensity, desiderative action simulation action | 1991 | |||||
| 3264 | Introduction. The present paper introduces Russian historians of linguistics to a little-known treatise on the history of Spanish – “Del origen y principio de la lengua castellana o romance que oi se usa en España” (1606) by Bernardo de Aldrete. Aim and objectives. The aim of the present study is to analyse B. De Aldrete’s treatise and specify how certain notions of general linguistics, crucial for its present state of development, were being developed. Material and methods. The study is based on a print edition of Aldrete’s treatise (about 400-pages long). The methods employed are: critical analysis of the text as an example of Renaissance linguistic thought and sociocultural analysis of the historical context the treatise was written in. This XVII-century scientific text and its system of terms are interpreted with the help of modern terminology, as normally done by linguistic historiography scholars. Results and discussion. The analysis of Aldrete’s treatise as a specimen of Spanish linguistic thought is performed against the background of the earlier linguistic tradition and the sociocultural situation in the Golden-Age Spain. XVI–XVII-century Pyrenees linguistics – Spanish in particular – was developing in a very specific sociocultural milieu, which preconditioned its inter-paradigmatic nature and an extremely wide scope of objects and themes discussed. The paper mainly focuses on how Aldrete dealt with general linguistic issues in his treatise on the history of Spanish. The analysis shows that such issues include: ways of naming language; functions of language; diversity of forms of speech; correlations between language system and speech; historicity of language; language contacts; diatopic (territorial), diastratic (social) and diaphasic (functional) variation of language; distinguishing between dialects and languages; the domineering role of standard language. Conclusion. The author of the XVII-century historical-linguistic treatise under analysis does not limit himself to studying purely historical aspects of language. The work by Aldrete embraces a wide range of issues of general linguistics, which shows that as early as in the pre-Port-Royal period linguists were already discussing the concepts and principles that are crucial for modern linguistic science. Keywords: linguistic historiography, history of Romance linguistics, general linguistics, functions of language, language variation | 1991 | |||||
| 3265 | Mathematics is submultitude of Cultural World. Cultural World is subject-object variety of possessors of senses of material and spiritual activity of a man. The activity of sense-building itself and a man realizing it are elements of Cultural World and possessors of its culture and sense. Sense is a one-to-one correspondence between a multitudes of demands and possibilities which satisfy them. Mathematical vision of sense-obtaining process gives a chance to build the trajectory of sense as godograph of its radius-vector. Mathematical culture have the trajectory of sense reflecting sense of mathematical education and philosophy of mathematics. | 1990 | |||||
| 3266 | The article depicts the methods of multiple-discipline presentation of school education content and shows advantages of its usage in school education. To prepare the future teachers for its usage in school process the author suggests to change the teaching methods of the additional professional training unit. These methods in the author’s opinion should be essentially different from those of similar subjects for non-pedagogical specialities. | 1990 | |||||
| 3267 | The Fauna of beetles of family Malachiidae of Northwest Caucasus totals 39 kinds, including rare kinds make 64.1 %, small kinds – 23.1 %, usual – 7.7 %, numerous – 5.1 % of fauna. Structure of fauna make 7 zoographicolly complexes. Formation of fauna Malachiidae of Northwest Caucasus followed the account of penetration into region Golarktic, Transpalearctic, Front-asyatic and the European kinds. The order of number of fauna of 5 % Malachiidae make endemic for Northwest Caucasus kinds Keywords: Beetles, family Malachiidae, Northwest Caucasus, 39 kinds, 7 zoographicolly complexes, endemic kinds | 1990 | |||||
| 3268 | The paper introduces research on the cognitive conditions that form a functionally-asymmetric bilingualism (exemplified by a Buryat-Russian bicode). They are as follows: a separate location of phonological sequences and corresponding semantics, cognitive competition between the two codes and cell system genesis. The external indicator that signals for a would-be regress start of a first language is fossilization. Keywords: a bilingual, neuro- and psychophysiology of speech, activation, formal sign, interlanguage competition, cell system genesis, Lingua Franca, fossilization | 1990 | |||||
| 3269 | The paper argues in favour of the development of the research skills in students of the profi led classes, reviews the notions of “environment” and “cultural environment”, and analyzes the establishment, constitution and functional features of the cultural creative environment in the context of humanitarian gymnasium. Keywords: environment, cultural creative environment, terms of formation and functioning of cultural creative environment, forming the readiness of profi le students for scientifi c activity. | 1990 | |||||
| 3270 | Change of plants productivity of family Solanaceae in the conditions of protected cultivation under fluorescent polyethylene films was studied. A number of general laws of plants productivity change of different varieties of Lycopersincon ecsulentum, Capsicum annuum and Solanum melongena was revealed. It has been found experimentally that increase of their productivity under fluorescent films is connected with intensive reproductive organs development, accompanied by formation of better quality fruits, and increase of plants vegetation at the average by 14 days. Keywords: protected cultivation, fluorescent film, family Solanaceae, productivity | 1990 | |||||
| 3271 | Culture definition is the indispensable condition for a new level of the reality cognition. Sociological, philosophical and anthropological approaches for the culture definition, its structure and functions are analysed in the article. The ways of culture formation in growing generation education are singled out in the paper. Keywords: upbringing, culture space, nature and culture, human being, ecological culture, philosophical, anthropological, activity approaches of culture definition | 1990 | |||||
| 3272 | The paper deals with the rationale for the relevance of measuring the level of development of the ability to manipulate spatial objects by the students when studying geometric and graphic disciplines. It describes the path from the author’s final psychological test adapted to the test in three versions for use in research. Keywords: spatial thinking, discipline, geometric and graphic cycle, test, reliability test, the validity of the test | 1990 | |||||
| 3273 | The possibilities of humanitarian management of educational innovation as condition of teacher competence are considered. There was shown the administrative mechanisms in the organization of innovative educational activities at elementary school. Keywords: the liberal governance, the innovative educational program, the portable pedagogic action | 1990 | |||||
| 3274 | The analysis of the problems concerning the scientific approaches to the typology of educational systems is presented in the article. In accordance with the obtained results the most important approaches are singled out. Special attention is paid to the approaches related to the typology of educational systems. The differences and similarities in the definitions and application of these approaches in pedagogy, economics, management, general systems theory, and in other fields of science are determined. Keywords: educational systems, typology of educational systems, scientific approaches to the typology | 1990 | |||||
| 3275 | The article discusses the establishment and development of saving banks in the Yenisei province, their organization and activities in pre-revolutionary time. Historiography of savings business in Russia is quite extensive, but there are no summarizing research on the history of the savings system at the level of a particular region (including the Yenisei province). It characterizes of the Yenisei province from the position of socioeconomic development and justification of the importance of savings and credit partnerships for the region. It describes the role of the Yenisei Treasury Chamber as the primary state institution in the formation of the financial affairs of the region in the pre-revolutionary period. This period characterizes savings banks as a self-help facility for people, so that there was a process of increasing it’s network. Represents the influence of the State Bank on the socioeconomic status of the region and its role in the financial and credit system of the country. It reveals a special way of development of savings banks in the Yenisei province and changing the attitude of Siberians towards these types of institutions. Analyzes the evolution of the number of savings banks both on Russian and regional level, as a result it makes it possible to talk about the assessment of their development prospects. Keywords: savings banks, business savings, deposits, banking, financial transactions, Yenisei province | 1990 | |||||
| 3276 | Introduction. The relevance of the study lies in the fact that today, in the period of the accelerating process of development and implementation of e-learning and distance learning technologies, the creation of a promising educational system, it is necessary to anticipate and forestall the emerging very contradictory problems. One of them is the demand for scientific and pedagogical workers who possess the necessary skills to carry out work in the electronic information and educational environment of the institute, and their insufficient training for the successful application of these technologies in professional activities. The goal is to identify the level of professional competence of scientific and pedagogical workers in order to organize activities in the digital educational environment. Material and methods. The methodological basis of the study was the psychological concept of the subject-activity approach, the essence of which lies in the idea of the person as an active subject, self-improving, self-actualizing and self-determining. The idea of this approach is based on the connection between the cognitive and activity mechanisms of the subject’s involvement in the external environment and assumes that he has a stable personal position on his own transformation and development. No less important is the second approach – acmeological – increasing the teacher’s professional competencies through informal forms of professional development. Results and discussion. The article presents an analysis of the problem of training scientific and pedagogical workers for the development of additional professional programs developed in the format of digital educational resources in the context of an accelerated change in the social and professional environment due to the expansion of digital technologies. The authors’ attention is focused on diagnosing digital competencies of specialists. The study of the digital competence of the scientific and pedagogical workers of the institute made it possible to determine the influence of the digital educational space on their professional development and to reveal the level of their readiness to participate in didactic communications using digital technologies. Conclusion. Thus, it should be noted that the diagnostics made it possible to fully assess the level of the institute’s employees with the competencies necessary to work in a digital educational environment, including for the development and implementation of additional professional programs in the format of digital educational resources. So, after the proposed number of forms of advanced training for teachers of the institute, in December 2021, a second diagnosis will be carried out, which will show the dynamics of increasing professional competence in terms of work in a digital educational environment. Keywords: digital education, professional competencies, digital competencies, diagnostics of teachers’ competence levels, digital educational environment | 1990 | |||||
| 3277 | Lysenko G.V. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 29-35 . | 1989 | |||||
| 3278 | Prokopinskaya N.I. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 32-37 . | 1989 | |||||
| 3279 | The article considers the role of philosophy with re¬spect to psychological-pedagogical knowledge, its methodological function in solving pedagogical prob¬lems. It gives characteristics of philosophical educa¬tion as a special research direction, analyses different approaches to the definition of its scientific status. The article discusses heuristic possibilities of philosophy in scientific research. | 1989 | |||||
| 3280 | The article considers the problems of the effective administration of the sports school on the basis of informational databases, since manual methods of infor¬mation processing at present do not always give the necessary efficiency and reliability for administrative decisions. | 1989 | |||||
| 3281 | The paper is dedicated to the etymology of some hydronyms from «The Tale about Igor’s Troops». The etymology of Kayala (which at present is the Wolf-river, tributary of Samara) may be deciphered from the turkic *kyj «crookedness» and the Karaim jaly «bank», thus «Kayala» means «a crooked bank». The hydronym Samara goes back to *samar ( | 1989 | |||||
| 3282 | The author considers the problem of the corporative culture, underlining that the corporative culture characterizes relations which are formed between people in the process of socially significant activity. The types of cultures appeared in the corporations are divided into west (intividualism) and east (collectivism). The article shows that the formation and the development of corporation passes through some stages connecting with the development of the human society, which are offered by D. Bell (pre-industrial – industrial – post-industrial) and E. Toffler (first, second third waves of civilization). | 1989 | |||||
| 3283 | In this article is discribed the speciality of russian mentality, russian national caracter and its reflection in the creativity of russian composers of the end of XIX- beginning of the XX century Sergei Rachmani-nov, Alexander, Skriabin, Igor Stravinski. | 1989 | |||||
| 3284 | The effects of a nonsimpiy connected spacetime with the topology of S1 x R3 in the vacua of QED and gauged-NJL theories are investigated. It is shown that the polarization effects of twisted and untwisted fermions in QED are equivalent, once the corresponding stable vacuum solution of each fermion class is taken into account. The photon propagation in QED is found to be anisotropic and characterized by several massive photon modes and a superluminal transverse mode. At small compactification radius the masses of the massive modes increase as the inverse of the radius, while the massless photon mode has a superluminal velocity that increases logarithmically with that distance. At low energies the photon masses lead to an effective confinement of the gauge fields into a (2+i)-dimensional manifold transverse to the compactified direction. In the gauged-NJL model, it is shown that for both twisted and untwisted fermions, the smaller the compactification radius, the larger the critical four-fermion coupling needed to generate a fermion-antifermion chiral symmetry breaking condensate. | 1989 | |||||
| 3285 | The article presents another scientific reference to an actual problem of interaction of Altai pripisnoi (bonded) peasantry class and the mining industry administration during the pre-reform period of the XIXth century. The certain interpretation of the new primary sources allowed the author to declare the following understanding of the development of mutual relations between authorities and people at Altai pripisnoi (bonded) village during the pre-reform period. Duties of peasants in the mining industry such as labor-rent of norms at the factories and mines and delivery of provision and fodder to the factories, firstly can be qualified as feudal duties, but in due course, to the middle of the XIXth century, turned into a subject of a constructive partner interaction between two sides. | 1989 | |||||
| 3286 | Research of a phenomenon and diagnostics of existential crisis conditions is carried out; psychosocial and existential roots of crisis are revealed; psychological and psychotherapeutic aspects experience of existential crisis; principles and methods of the psychological help to the persons experiencing crisis are certain; the interrelation of existential crisis and suicide tendencies is established at a depressive background of mood; the role in overcoming crisis of personal resources and psychological is certain | 1989 | |||||
| 3287 | The article devoted to the organization design activities of the pupils by secondary school and first-second year students, that are studying on the physics and mathematics department of the TSPU. Also in this article introduced the questions about the vocational training of students | 1989 | |||||
| 3288 | The integration of interactive multimedia educational purpose is one of the most promising areas of modern stage of computerization of professional music education. Keywords: multimedia technology, integration, efficiency interactive, multimedia educational purpose, professional music education | 1989 | |||||
| 3289 | The fluorescen properties of polyethylene photoluminescent films connected with injecting to their composition of photoluminophor on the basis of linkings of europium in excitation of UV by radiation of the sun are investigated. For the first time experimental measurement of rates of fluorescent radiation of a photoluminescent film at its exploitation in natural conditions are carried out. The maximum values of fluorescence intensity of films in investigated conditions make near to 8 mW/m2, average day from 0.5 to 2 mW/m2. For the first time the received results have allowed to make a quantitative estimation of fluorescent radiation intensity of photoluminescent films at effective cultivation under them plants in natural conditions. Reproducing of such indices can allow transferring effect studying to controllable laboratory conditions. Keywords: the polymeric, fluorescent, agricultural films; optical properties | 1989 | |||||
| 3290 | The article puts forward a model of studying a n artistic image in national poetic linguoculture. The model comprises three levels: сharacter-contextual, linguopoetic and conceptual. Each of the levels offers research into different layers of the image. The first level aims at describing character repertoire of the image, the second level focuses on its linguostylistic characteristics and the third level provides research into its conceptual content. Application of the model contributes to understanding of a literary image as a complex phenomenon – a projection of three semiotic systems: poetics, language and culture. Thus, each of the model layers is characterized by its own methods of research. Contextual analysis is a dominant method of research on the first level. At this stage of analysis major focus is given to constructing contextual setting of the image. Thus, the following structure of integrated imagological context is proposed in the article. Names of characters and their second naming varieties constitute its nuclear zone, speech portraits represent its central zone and a peripheral area comprises narrative portraits. Quantitative and linguostylistic analyses dominate on the second level of imagological research. At this stage the analysis is split in two parts: research into lexical specifics of imagological contexts and its stylistic peculiarities. A conceptual analysis is used on the third level of imagological research and it aims at establishing links and means of connecting the image to national culture through a notion of linguocultural concept. Keywords: artistic image, character, imagological contexts, linguostylistics, consept, imagological conceptual space | 1989 | |||||
| 3291 | The article discusses the establishment of students’ graduation projects based on real industry tasks in the Far Eastern State Transport University (former Khabarovsk State Railway University) as a progressive form of students’ scientific research at the end of the 50–80-ies of XX century. At first real-life graduation projects were introduced into educational process at the chair of “Railway operation” in 1958. The article presents a list of important students graduation projects of 1958–1960 completed for the Far Eastern Railway and the city of Khabarovsk. In addition, the stages of students’ the thesis design are analyzed, starting from information gathering to the presentation of projects to the examination committee. Also, the characteristics of real-life graduation projects are discussed such as the passthrough design (real and meaningful tasks of the industry were selected in the third year of the study, allowing students to do research in the format of coursework), group projects (the projects that require complex calculations were entrusted to a group of students), the use of computers for accurate design calculations. The author proves that students’ real-life projects were the most time-consuming form of research work as they were executed on the basis of real data; they were relevant, responsive and reliable and solved the tasks of the Far Eastern Railway and industries; they allowed students to be actively involved in the projects of industries, to adapt faster at the future workplace and have better career prospects. Keywords: students’ scientific research, real-life graduation projects, Far Eastern State Transport University | 1989 | |||||
| 3292 | The article describes the English advertising discourse for women, the texts of which were present in the 30-s and 40-s of the twentieth century. The purpose of the study is to analyze the arsenal of expressive linguistic means, both verbal and paralinguistic, to influence the female readership in order to enhance the pragmatic effect of the texts about the advertised product. The material of the study are texts of British and American magazines for women, presented on the websites of archival publications (vintageadbrowser.com, etc.), using the methods of linguistic description, classification, linguistic-stylistic and contextual analysis and translation. The analysis of expressive means in the English discourse of advertising texts for women made it possible to assume that advertising texts of this chronological period are polycode messages containing various means of verbal and non-verbal, paragraphemic expressions, such as various rhetorical devices (epithets, euphemisms, puns), visual images – drawings, photography, font variation, punctuation variation, implications, etc. Obviously, for the female readership, the greatest persuasiveness of the advertising text lies in the visual effect, therefore, visualization plays a central role in the set of expressive means of advertising discourse, i.e. drawings and photographs that, through a set of appropriate implications, cause a predictable psychological effect - the conviction of the need to purchase a product. The meaning of the actual verbal component of the text is not the leading one, since the gender characteristics of this readership are due to the motive – to imitate higher standards and more successful and beautiful people, whose images are present in advertising. The polycode nature of the advertising text is a necessary condition for achieving the pragmatic function of advertising aimed at persuading the target audience, and it consists in the mandatory combination of means of various language codes: verbal (graphemic proper) and paragraphemic (punctuation, graphics, drawings) means of discourse. Keywords: polycode, discourse, advertising, expressive means | 1989 | |||||
| 3293 | Detterer A.V. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 2 (5). P. 33-36 . | 1988 | |||||
| 3294 | The author of this article explores the structure of the national economy from the systemic position. The national economy is introduced as a hierarchy of components: (person - the first elements of economy - firms and the state). The article contains a new view of the functions of the state, market, economic efficiency and optimum. The author be¬lieves that in social sciences it is necessary to return to nat¬ural science's definition of the economic order. | 1988 | |||||
| 3295 | The problem of quality is a central one in the education at its different levels. The activity of monitoring centres concerning the quality of education shows that the adequate and continuous diagnostics of a training process becomes more and more meaningful stimulus for the personal, intellectual, professional and creative development of schoolchildren and students in secondary and higher educational institutions. The majority of systems for the knowledge quality control is focused only to the estimation of final results of training. Here we offer a technique, which allows to control the process of mastering the basic parameters of knowledge among the students' on the course of general physics. | 1988 | |||||
| 3296 | The article is devoted to the issue of cross-cultural communication and important role of a person in searching for the ways to resolve appearing controversies in the process. Having analyzed modern tendencies cf language interaction, the author describes the main components of cross-cu4ural competence and underpins necessity of its development. Understanding of the paradoxical demands of modern times: coexistence of diversity and uniformity, and rethinking of educational values allow the author to highlight a new educational goal and regard development of cross-cultural competence cf a person as a lop priority of comprehensive education. | 1988 | |||||
| 3297 | The article is devoted to the pedagogical analysis of values, content, and methods of one of four traditional spiritual Russian practices - Buddhism. Philosophical ideas of liberation are considered here as well as original understanding of life and nature, laying in the basis of Buddhism pedagogical tradition. In the article pedagogical interpretation of Buddhism methods (concentration in inner life, special diet, limitation, meditation etc. are regarded. The article Is of interest for scientists, psychologists, philosophers, teachers and students of higher pedagogical educational establishments. | 1988 | |||||
| 3298 | Investigations of electrical breakdown in acceleration gap of plasma cathode electron source are presented. The tested pressure range 0,01 -0,1 Torr is produced by only mechanical pumps. It is stated breakdown volt¬age decreases with emission current growth. The most probable reason is electric field growth because of ac¬celeration gap shortening as a result of plasma produc¬ing near accelerating electrode. | 1988 | |||||
| 3299 | Recently at the highest state level discussion of a question on modernization of the Russian formation(education) became more active. It is supposed, that reform of formation(education) should mention all levels of an education system, starting(beginning) from preschool and finishing(stopping) послевузовским. Thus the special attention is given availability, efficiency and quality of formation(education). Public practice testifies, that any transformations including in pedagogical sphere, do not give due result if they are carried out(spent) by a trial and error method, without scientifically proved approaches. Development of such pedagogical technologies which would allow to raise(increase) quality of school physical formation(education) considerably is of interest | 1988 | |||||
| 3300 | The article presents the results of the experimental studies of creative training of students of engineering universities - engineers and teachers on the basis of technologies of innovative designing. It is shown that teaching innovative designing to the students greatly influences on basic characteristics of their creative thinking – fluency, flexibility and originality. The article also presents the results of creative preparation of students in the process of performance of test works, course projects and creative exams. | 1988 | |||||